Becky Bastien, BD | Conga Connect West at Dreamforce
>> From San Francisco, it's theCUBE, covering Conga Connect West 2018, brought to you by Conga. >> Hey, welcome back everybody. Jeff Frick here with theCUBE. We're in downtown San Francisco at Salesforce Dreamforce, they're saying it's 170,000 people. Take public transit, do not bring your car, do not take Uber, grab a line, grab a BART, whatever you need. So we're excited to have a practitioner. We love to get customers on, we love to talk to people that are out here actually using all these tools, and our next guest, we're excited to have Becky Bastien. She's a senior force.com developer for BD, which is Becton Dicksinson-- >> Dickinson. >> Becky, welcome. >> Thank you. >> So, what type of products do you work on? >> So, I mean primarily we're a Salesforce.com platform, right? And we have a lot of add-ons with Conga, DocuSign, you name it, we're doing it. Apttus CLM, and we also use Oracle CPQ. Anything that connects to the Salesforce.com platform, you can imagine we probably use it. >> And you've been developing on Salesforce for a number of years, looking at your LinkedIn history, so you've got a lot of experience with the platform. Just a little bit of perspective, how this conference has changed, how Salesforce is a platform from just a pure play kind of Salesforce management system, which is what it started at CRM, to what kind of it is today? >> Yeah, I mean the conference has changed astronomically obviously over the years. What you said, it was 170 thousand, right? It's crazy. >> That's crazy. >> Logistically, it's a little tough to get around but it's so much fun and there's so much that you can learn here. It's just increased over the years. The content has gotten better, there's more focused areas, which I really like. I'm a developer at heart so I really focus on that. But as far as the platform itself, it's really grown. You can do anything with it. At BD, we even have done things that are completely custom, like our entire implementation team for one of our business units runs out of Salesforce.com as a project management application. We don't just use it for sales, right? >> Right. >> Or marketing, even. We use it across the board for implementation and now we're getting into the service aspect as well. >> Right, we're here at the Conga event and we talked before we turned the cameras on, you're using the Conga tool set in kind of a unique and slightly different way than some of the applications we've heard. I wonder if you could share some of the applications that you use and how you use them? >> Sure, so one of our primary uses of Conga is actually generating documents that are customer facing, that really educate our clients, our end clients and then also helps us with some of the data that we're gathering for our product development. But what we do is we go out to the client's site and we're actually sometimes in an operating room, or at a catheter injection or a blood draw, multiple things that we actually gather data on via another application called Fulcrum. We pull all that data back into Salesforce and then we use Conga to generate the documents that are customer facing. With that, it really empowers our business as well because they have full control over that Conga document, so they can make the changes that they need to, without involving IT, and we just kind of hook it all up in the back end for them. >> Right, right. It's really a new kind of world in terms of the opportunity to go gather data on your products, whether it's connected via an application or different things, as opposed to back in the old day, you made it, you shipped it, you sent it out through your distributor and you had no idea how end users are using it, how the doctors are using it in this case. >> Yeah. >> But now, you've got this opportunity to do more of a closed loop feedback, back into the product development. >> Yeah and it's not only a product development, but we're actually educating the hospitals on, are you using the product to what we actually manufactured it for? Are you using it for something entirely different? Are you using it the wrong way? It's actually an education tool back to our end customer and saying, "Hey, this is where you can improve "operating procedures," basically. >> Another hot topic that we hear about all the time, we go to all these conferences, is bots. You talked about, you guys are doing something interesting with bots, again, leveraging the Conga application probably not necessarily the way that's it's, I didn't see Bots on their product sheet. >> Yeah. >> Tell us a little bit about that application? >> Yeah, We have a bot where our sales reps can basically enter some information into an Excel spreadsheet. It's for a quick quote for a customer, and the bot will crawl that spreadsheet and feed it back into SAP. What we've found is that our sales reps are having a hard time getting the right customer number, getting the right contact information and things like that, where the Bot would fail if they didn't have the right information. What we've done with Conga is we generate that Excel spreadsheet from Salesforce.com so the sales rep is on an opportunity, and they generate the bot, they generate the spreadsheet, they fill out the rest of the information and then it gets sent along its way and it creates the order and SAP eventually. It's really cutting out some human error. >> Right, so does the Bot fill in the missing data? Or it just flags that you've got some incomplete stuff you have to fill in? >> Yeah so, we're passing it as much as we can for the rep. They're having to manually enter some things like what product, what quantity, and things like that, and then the bot crawls it and throws it into SAP. It's just an easier way for a rep when they're sitting out on-site with a client. They can actually put it in an Excel spreadsheet, which they love. >> Right. Of course we're trying to get 'em away from Excel spreadsheets anyway, but let's go ahead and automate some of it for them so it cuts out that error. >> It's a really interesting story because it's often a battle to get the sales people to work in Salesforce. >> Yeah. >> As opposed to report in Salesforce. >> Right. >> You're really kind of bridging that gap, letting 'em work in Excel, which isn't necessarily their preferred solution but if that's what they're doing and then integrating that back into the automated system. >> It's hard to change that behavior, for sure. >> Yes it is. >> But yeah, by giving them the bot, we're actually making them go into Salesforce. It gets them more comfortable with it and a way to drive user adoption. >> Right and I'm sure you can see a future where AI is going to enable more and more automation of all the little bits and pieces of that process going forward. >> Yeah, absolutely. I think, too, what we talked about with gathering all that data, that's one of the things with Einstein that we're really interested in, especially at Dreamforce this year, is learning more about Einstein and what we can do on the platform with all the data that we have gathered. >> Right, right. The other thing you mentioned before we turn on the cameras, it's again, kind of a new technology, is voice. Obviously with the proliferation of Alexa and Google Home and OK Siri, and all these things, voice is going to be an increasingly important way that people interact with applications. As you look forward, down the road, what are some of the opportunities you see there, where you can start to integrate more potential voice control into the applications? >> I think it kind of goes back to our sales reps, again. Where they're on on-site. If they can talk into their phone really quickly and say, "Update this opportunity amount." I mean, that's great. It gets them, again, into Salesforce, it's going to drive that user adoption. I saw a session on it earlier today and I thought it was pretty cool. I think they'll be excited about that. We're also implementing field service for Lightning. We have our actual texts that get dispatched out on-site, so I can really see them using that on the mobile experience as well. >> The dispatch is going out through Lightning and then the management of the service call is also happening inside of Lightning? >> Yeah, we're implementing Service Cloud right now. The next phase will be implementing field service for Lightning. We're now dispatching out of SAP, but we're looking to move it entirely to Salesforce. >> Wow. >> Yeah. >> Okay, if Marc Benioff came in and sat down, there was a guy that looked just like his brother here earlier, what would you ask him? What kind of magic wand you've been developing in this thing for a number of years, would you say, Marc, love it, love it, but could you just give me a little of this and and a little of that? >> I'd say, show me the road map and no safe harbor, tell me it's actually going to happen. No, I think mobile is where we're always really trying to figure out where Salesforce is going, and I think they've really improved. But I offline capability is something that has struggled with Salesforce. We have to rely on other apps that write back into Salesforce. >> Right. >> It'd be nice to eliminate those other offline applications and just use Salesforce.com for that offline power train. Because a lot of times we're at the hospital, and there's no wifi, there's no connection. >> Right, right. >> So we have to have that offline capability. >> Still kind of the soft underbelly of cloud-based things but 5G is coming, we were just at the AT&T show and we'll have 5G 10x the speed, 100x the speed. >> Bring it on, yeah. >> So good stuff. Alright, Becky, thanks for taking a few minutes. >> Absolutely. >> And keep coding away. >> Thank you. >> Alright. >> She's Becky, I'm Jeff, you're watching theCUBE. We're at the Conga Connect West at Salesforce Dreamforce at the Thirsty Bear, downtown San Francisco, come on by. (upbeat techno music)
SUMMARY :
brought to you by Conga. and our next guest, we're excited to have Becky Bastien. Apttus CLM, and we also use Oracle CPQ. to what kind of it is today? Yeah, I mean the conference has changed that you can learn here. and now we're getting into the service aspect as well. that you use and how you use them? and then also helps us with some of the data how the doctors are using it in this case. back into the product development. and saying, "Hey, this is where you can improve the way that's it's, I didn't see Bots and it creates the order and SAP eventually. and then the bot crawls it and throws it into SAP. Of course we're trying to get 'em away it's often a battle to get the sales people and then integrating that back into the automated system. It's hard to change that behavior, and a way to drive user adoption. Right and I'm sure you can see a future on the platform with all the data that we have gathered. where you can start to integrate more and say, "Update this opportunity amount." but we're looking to move it entirely to Salesforce. and I think they've really improved. Because a lot of times we're at the hospital, Still kind of the soft underbelly of cloud-based things So good stuff. We're at the Conga Connect West
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