>>from the Cube Studios in Palo Alto in Boston, connecting with thought leaders all around the world. This is a cube conversation. >>Hey, welcome back. You're ready, Jeffrey here with the Cuban Apollo Alto studios today, and we're excited. You know, we're slowly coming out of the, uh, out of the summer season. We're getting ready to jump back into the fall. Season, of course, is still covet. Everything is still digital. But you know, what we're seeing is a digital events allow a lot of things that you couldn't do in the physical space. Mainly get a lot more people to attend that don't have to get in airplanes and file over the country. So to preview this brand new inaugural event that's coming up in about a month, we have We have a new guest. He's Dave and Everen. He is the senior vice president of marketing. Former ran tous. Dave. Great to see you. >>Happy to be here today. Thank you. >>Yeah. So tell us about this inaugural event. You know, we did an event with Miranda's years ago. I had to look it up like 2014. 15. Open stack was hot and you guys sponsored a community event in the Bay Area because the open stack events used to move all over the country each and every year. But you guys said, and the top one here in the Bay Area. But now you're launching something brand new based on some new activity that you guys have been up to over the last several months. So let us give us give us the word. >>Yeah, absolutely. So we definitely have been organizing community events in a variety of open source communities over the years. And, you know, we saw really, really good success with with the Cube And are those events in opens tax Silicon Valley days? And, you know, with the way things have gone this year, we've really seen that virtual events could be very successful and provide a new, maybe slightly different form of engagement but still very high level of engagement for our guests and eso. We're excited to put this together and invite the entire cloud native industry to join us and learn about some of the things that Mantis has been working on in recent months. A zwelling as some of the interesting things that are going on in the Cloud native and kubernetes community >>Great. So it's the inaugural event is called Moran Sous launchpad 2020. The Wares and the Winds in September 16th. So we're about a month away and it's all online is their registration. Costars is free for the community. >>It's absolutely free. Eso everyone is welcome to attend You. Just visit Miranda's dot com and you'll see the info for registering for the event and we'd love it. We love to see you there. It's gonna be a fantastic event. We have multiple tracks catering to developers, operators, general industry. Um, you know, participants in the community and eso we'd be happy to see you on join us on and learn about some of the some of the things we're working on. >>That's awesome. So let's back up a step for people that have been paying as close attention as they might have. Right? So you guys purchase, um, assets from Docker at the end of last year, really taken over there, they're they're kind of enterprise solutions, and you've been doing some work with that. Now, what's interesting is we we cover docker con, um, A couple of months ago, a couple three months ago. Time time moves fast. They had a tremendously successful digital event. 70,000 registrants, people coming from all over the world. I think they're physical. Event used to be like four or 5000 people at the peak, maybe 6000 Really tremendous success. But a lot of that success was driven, really by the by the strength of the community. The docker community is so passionate. And what struck me about that event is this is not the first time these people get together. You know, this is not ah, once a year, kind of sharing of information and sharing ideas, but kind of the passion and and the friendships and the sharing of information is so, so good. You know, it's a super or, um, rich development community. You guys have really now taken advantage of that. But you're doing your Miranda's thing. You're bringing your own technology to it and really taking it to more of an enterprise solution. So I wonder if you can kind of walk people through the process of, you know, you have the acquisition late last year. You guys been hard at work. What are we gonna see on September 16. >>Sure, absolutely. And, you know, just thio Give credit Thio Docker for putting on an amazing event with Dr Khan this year. Uh, you know, you mentioned 70,000 registrants. That's an astounding number. And you know, it really is a testament thio. You know, the community that they've built over the years and continue to serve eso We're really, really happy for Docker as they kind of move into, you know, the next the next path in their journey and, you know, focus more on the developer oriented, um, solution and go to market. So, uh, they did a fantastic job with the event. And, you know, I think that they continue toe connect with their community throughout the year on That's part of what drives What drove so many attendees to the event assed faras our our history and progress with with Dr Enterprise eso. As you mentioned mid November last year, we did acquire Doctor Enterprise assets from Docker Inc and, um, right away we noticed tremendous synergy in our product road maps and even in the in the team's eso that came together really, really quickly and we started executing on a Siris of releases. Um that are starting Thio, you know, be introduced into the market. Um, you know, one was introduced in late May and that was the first major release of Dr Enterprise produced exclusively by more antis. And we're going to announce at the launch pad 2020 event. Our next major release of the Doctor Enterprise Technology, which will for the first time include kubernetes related in life cycle management related technology from Mirant is eso. It's a huge milestone for our company. Huge benefit Thio our customers on and the broader user community around Dr Enterprise. We're super excited. Thio provide a lot of a lot of compelling and detailed content around the new technology that will be announcing at the event. >>So I'm looking at the at the website with with the agenda and there's a little teaser here right in the middle of the spaceship Docker Enterprise Container Cloud. So, um, and I glanced into you got a great little layout, five tracks, keynote track D container track operations and I t developer track and keep track. But I did. I went ahead and clicked on the keynote track and I see the big reveal so I love the opening keynote at at 8 a.m. On the 76 on the September 16th is right. Um, I, Enel CEO who have had on many, many times, has the big reveal Docker Enterprise Container Cloud. So without stealing any thunder, uh, can you give us any any little inside inside baseball on on what people should expect or what they can get excited about for that big announcement? >>Sure, absolutely so I definitely don't want to steal any thunder from Adrian, our CEO. But you know, we did include a few Easter eggs, so to speak, in the website on Dr Enterprise. Container Cloud is absolutely the biggest story out of the bunch eso that's visible on the on the rocket ship as you noticed, and in the agenda it will be revealed during Adrian's keynote, and every every word in the product name is important, right? So Dr Enterprise, based on Dr Enterprise Platform Container Cloud and there's the new word in there really is Cloud eso. I think, um, people are going to be surprised at the groundbreaking territory that were forging with with this release along the lines of a cloud experience and what we are going to provide to not only I t operations and the Op Graders and Dev ops for cloud environment, but also for the developers and the experience that we could bring to developers As they become more dependent on kubernetes and get more hands on with kubernetes. We think that we're going thio provide ah lot of ways for them to be more empowered with kubernetes while at the same time lowering the bar, the bar or the barrier of entry for kubernetes. As many enterprises have have told us that you know kubernetes can be difficult for the broader developer community inside the organization Thio interact with right? So this is, uh, you know, a strategic underpinning of our our product strategy. And this is really the first step in a non going launch of technologies that we're going to make bigger netease easier for developing. >>I was gonna say the other Easter egg that's all over the agenda, as I'm just kind of looking through the agenda. It's kubernetes on 80 infrastructure multi cloud kubernetes Miranda's open stack on kubernetes. So Goober Netease plays a huge part and you know, we talk a lot about kubernetes at all the events that we cover. But as you said, kind of the new theme that we're hearing a little bit more Morris is the difficulty and actually managing it so looking, kind of beyond the actual technology to the operations and the execution in production. And it sounds like you guys might have a few things up your sleeve to help people be more successful in in and actually kubernetes in production. >>Yeah, absolutely. So, uh, kubernetes is the focus of most of the companies in our space. Obviously, we think that we have some ideas for how we can, you know, really begin thio enable enable it to fulfill its promise as the operating system for the cloud eso. If we think about the ecosystem that's formed around kubernetes, uh, you know, it's it's now really being held back on Lee by adoption user adoption. And so that's where our focus in our product strategy really lives is around. How can we accelerate the move to kubernetes and accelerate the move to cloud native applications on? But in order to provide that acceleration catalyst, you need to be able to address the needs of not only the operators and make their lives easier while still giving them the tools they need for things like policy enforcement and operational insights. At the same time, Foster, you know, a grassroots, um, upswell of developer adoption within their company on bond Really help the I t. Operations team serve their customers the developers more effectively. >>Well, Dave, it sounds like a great event. We we had a great time covering those open stack events with you guys. We've covered the doctor events for years and years and years. Eso super engaged community and and thanks for, you know, inviting us back Thio to cover this inaugural event as well. So it should be terrific. Everyone just go to Miranda's dot com. The big pop up Will will jump up. You just click on the button and you can see the full agenda on get ready for about a month from now. When when the big reveal, September 16th will happen. Well, Dave, thanks for sharing this quick update with us. And I'm sure we're talking a lot more between now in, uh, in the 16 because I know there's a cube track in there, so we look forward to interview in our are our guests is part of the part of the program. >>Absolutely. Eso welcome everyone. Join us at the event and, uh, you know, stay tuned for the big reveal. >>Everybody loves a big reveal. All right, well, thanks a lot, Dave. So he's Dave. I'm Jeff. You're watching the Cube. Thanks for watching. We'll see you next time.

from the cube studios in Palo Alto in Boston connecting with thought leaders all around the world this is a cube conversation hey welcome back to ready Jeff Rick here with the cube we're on Apollo Alto studios today for a cute conversation with some of our friends from VMware big announcement today and we're excited to have a kick Kolbert come on he is the VP at CTO of cloud platform business unit kid great to see you again I'm gonna be here absolutely so big announcement it's the second generation of the VMware cloud on Dell EMC now you guys just brought this to market barely a year ago tell us about about the new announcement and some of the excitement around the changes that you guys put in place yeah absolutely yeah so this has been a project that's been in the making for a few years now we first announced the product version of this in April of last year and then we announced the general availability of it in August at our VMworld conference and so as we've been engaging with customers since we went GA what we've seen and heard from them was that you know they're looking for more data center style options traditionally when we first started this project you may remember it was called project dimension before in the product of VMware Colin Dell AMC beccarose project dimension we had more of an edge computing focus we were focused on how can we get compute in our VMware infrastructure out to factories and retail settings and so on and so forth and so we designed the system for those types of environments a half rack configuration smaller number of servers things like a power supply and UPS built in but as we heard back from customers what they said was hey this is great but we have a lot of needs in our data center today and so the idea there was let's rethink this offering for the data center and actually produced the types of rack architectures and server types that customers are looking for just goes to show you try to give them yin and they want yang right it's yeah so so it's a very different kind of challenge than going into the data center environment and you know one of the promises of cloud is is obviously provisioning right and spinning things up so that's a really important piece of the puzzle how are you guys addressing you know letting people add capacity and kind of changes configuration if it's actually you know in my data center yeah yeah so you seen a number of different things that we're doing here really yeah enhancing the maturity across the board of this offering so it's important to realize that this is a cloud service yes even though the physical servers in the rack reside on premises for a customer again in their data center at a retail location it is a cloud service and that we are running this and managing this like cloud service and so like any good cloud service merge have to interact with any human being right they can just call any guy and indeed that's the way it works either through an API or through our UI workflow today a customer can come on and order a new esidisi rack for their environment and that initial provisioning you know we fully automated that we had a dell service technician coming out you know actually figure the hardware on on-site but then after that and you know we didn't have many options for customers let's say that they started out with maybe four nodes on-site but then they realize Oh Ashley needs six or eight nodes right they're getting more applications on there greater usage and they just need more capacity and so what we support now is this ability to actually again use an API using the UI request additional servers or their existing racks and this is again something very simple to do in just a few weeks that those things will arrive the the service ignition will be there to install them and get that customer up right so I was gonna say you know typically it's order and then you got you got to put the stuff in and deploy it right and then support it so you just touched a little bit on the deployment did you basically take that order and then just with your existing process get into the data center and and light up that additional hardware yeah so we're doing a lot to really automate this whole process and the powerful thing here is that you know this partnership that we have between VMware and difficult runs really deep so we've actually engaged and integrated into their manufacturing process so that as we get that order through the API through the UI from a user we can ship that over to Dell tell them specifics of what that customer ordered and Dell can get started manufacturing that we actually again as for that manufacturing process integration we can get the latest version of our cloud software onto those servers we can install unique cryptographic keys on those servers so we can identify them and then we work with the Dell shipping and the Dell service technicians to actually meet those physical servers when they arrive and properly set them up and configure them taking the customer it's a completely hands-off experience I think that's a really powerful they're not you know they don't need to give the nitty-gritty of hardware configuration and installing our software and managing the lifecycle of it it's much much simpler than that and so you know I think we've really taken that and extended it here both with the additional rack type scene we have for a full rack now for the data center new host types a new host type that's much beefier better for datacenter workloads and finally for that expanded capacity that we just talked about as well right and then on the support side I assume you know even though it's it's VMware cloud on Dell EMC that probably the first line of support is still VMware it's still the software on top of the infrastructure yeah that's a good question and yeah you're right it is it's a VMware on VMware operated service and absolutely VMware provides that first line of support so it's not one of these situations where you've got two different vendors pointing the finger at each other and the customer has to figure all that out now it's on VMware and we need to figure it out we obviously work with Dell on the backend we've also integrated with their telemetry systems so we can pull all the different sort of hardware telemetry monitoring data that they that they're getting so we can understand the health of those servers that are running and when we detect a problem is that something that we can fix remotely by just accessing it with our engineers or do we need a service technician to actually go out there and it's this whole issue right right so it's just interesting you guys launched this really thinking more edge and you're getting drawn into more of a data center so why are you getting drawn in what are some of the advantages you know that the sky O's and the CTOs are seeing with this type of a deployment yeah so the data center part is really interesting and again sir processing they thought we thought there would be more need at the edge initially just because hey these edge environments are really difficult to manage and they're kind of distributed and people don't have IT staff there but we're surprised to hear about is the very urgent need customers have their data centers now again they have servers in the data centers that they're running these things today but what they find is that it just doesn't work that well and that they're spending a lot of time and resources on just keeping the lights on and it's you know these things don't differentiate them as a business you know one of things I talk to customers a lot about is that no customer has ever differentiated itself by how well they run VMware infrastructure and that might sound kind of crazy at first right but yeah it's true I can differentiate themselves negatively by how poorly and they run an infrastructure and then you know their apps don't work very well but some degrees have been working VMware infrastructure is just table sticks right and then what they do in an app level is what differentiates them and so this idea that we can come in with VMware cloud on Dell EMC just take care of all of that operational overhead is really really powerful and so as you see folks and customers and companies going through these digital transformation cycles modernizing their applications they're like oh man I need to actually modernize my infrastructure as well and so that's a compelling event that we say it's like oh there's gonna be think this right as are we thinking that they're like well why am i doing all this work in the first place let's actually rethink the whole thing and take them better fundamentally better approach ie a cloud approach and so that's where VM were caught in delians he comes in again I think that's why we're seeing so much interest from customers and again we're CIA knows and CTOs can really see a lot of benefits right I'm just curious you're taking from kind of a product development a product release point of view right is this kind of a typical VMware you know kind of speed and pacing or is this really you know getting to the second gen and this shift you know kind of in your data market has really more of a response to the market because again as as I was preparing and looking up when the initial launch was it really wasn't that long ago - so - to kind of pivot and call it second gen and include features and functions that are coming back from the market would you say that's kind of typical or you guys get it a little bit more agile in your own you know kind of product development cycle and getting away from those massive PR d's and mr d's and actually you know trying to respond more quickly to the to the pace of the marketplace yeah that's a great point and yeah you're right we are going through our own digital transformation here at VMware all right now we are shifting from a company that primarily sold shrink-wrapped software to a company that sells all services and so you know as you look at that it actually changes a lot of what we can do we can respond much much more quickly much quicker to this sort of customer feedback now we can ship new updates much more frequently and so you know if you look at our traditional vSphere release cycles those were what every 12 months 18 months may be at most but what we can do now with our con releases is actually update and do major updates every three months and so we call this kind of the second you know major advance of VMware kondalian see but in reality it's our third our fourth actual release of our underlying software and so we're actually doing these underlying releases much much quicker I think the reason that we're focusing on this launch in particular is because of the fact that again customers have been asking for this data center level support and really optimizing this solution for the data center and so now we've gone and done that and again I think we're gonna see a lot more interest from the customers on the data center side because of it great well okay thanks for giving us the quick update congratulations on the release and just keep rolling it let's listen to those customers and they'll tell you what they want definitely yeah we're excited - thank you alright kit thanks again he's kid I'm Jeff you're watching the cube thanks for watching we'll see you next time you [Music]