Amy Lokey, Google | Google Cloud Next 2019
>> fly from San Francisco. It's the queue covering Google Cloud next nineteen, Tio by Google Cloud and its ecosystem Partners. >> Okay, welcome back, everyone. We hear it live coverage here in San Francisco, in Moscow, near on the show floor at Google Cloud. Next. Hashtag Google next nineteen on John Barrier with Dave. A long thing with the Cube, where he with Amy Loki G Sweet vice president of U X for Google. Great to see you. Thanks for coming on. >> Thank you so much for having me. >> So we've been here. It's day two of three days of coverage. A lot of action here. Great profile of of attendees. You got developers. You've got a lot of corporate enterprise focus kind of cloud coming. Maid. She has been the part of the theme, But I loved your key. No, you're showing all the cool features of G. Sweep of the new innovations was kind of going away. What's coming around the corner? What was the mean exercise of Aquino was the main theme. What was the key message? >> Yeah, well, I think in general we are really excited about how g speed is adapting to the changing landscape of work. And so what you heard me talk about was really how we're seeing how ghee sweets, playing a key role and connecting mobile remote workforces. So those front line workers with the back office. And that's a scenario that we're seeing happening today with our customers and many different industries, some unexpected, some expected. So, you know, we heard about AirAsia aviation industry on DH. Then we also talked about a scenario in the retail industry. And so what we're seeing is that these frontline workers are using products like hangouts, chat to communicate very quickly and send data and information back to the back office. S O G. Sweets. Really helping make this immediate sharing of information available so that, you know, strategic decisions can be made based on the data and the information that this remote workforce has available to them. And so, you know, helping connect those groups is a key piece of, I think, where we see work going in the future. What if some >> of the innovations, because one thing is that we're power uses of G sweet disclosure, we use G sweet, happy customers. The productivity has always been a big one stand up very easily. Don't need it. Get search all this great. All these great features. But as people keep using it, you guys are innovating more. What of the key design and user experience? Innovations to help people remember more productive because no males not going away. You've got good filtering. What if some of the new things >> right, Right. Well, you know, I think I certainly a hot word, right? But that is something where we see, you know, plays a key role in the enterprise. Because what we found through a lot of the user research that my team has done and also just largely in the industry, is that people categorized their work into two things. One is kind of repetitive, mundane work that the things that they have to do but they don't really enjoy and the other would be their core work. That, they see, is their intellectual contribution that builds their profile, builds their reputation, makes the marketable, unemployable and so on. And so if you look at that category of that repetitive work hey, I can play a really amazing role in helping alleviate that mundane, repetitive work. And so, you know, great example of that. A smart compose which hopefully you views on. So what we look at is things like, say, a salutation in an email where you have to think about who are you addressing? How do you want to address some? How do you spell their name? We can alleviate that and make your composition much faster. S o The exciting announcement that we had today was that we are leveraging the Google assistant. So the assistant that you're used to using at home via your home devices are on your phone and we're connecting that to your Google calendar. And so you'LL be able to ask your assistant what you have on your schedule. You know what's ahead of you during your day. Be able to do that on the go. So, you know, I think in general one of the unique opportunities that we have with G suite is not only I, but taking these products that consumers know in love and bringing them into the enterprise. And so we see that that helps people adopted understand the products, but also just brings that like consumer grade simplicity and elegance in the design into the enterprise, which brings joy to the workplace. >> You talk about this kind of new vision of of how you're gonna work. And I I first started. It was introduced with the sweet because of collaboration features. I mean, to this day, if somebody wants to be to edit a document, if it's not in Google docks, I'm going to look at it. >> Not gonna tell >> you I'm not going to do when I got it. You get it? It's just a waste of time. So I want to work faster. Smarter? I want more productive. I wanted to be secure. And the great thing is, these features just show up. Yes. Yeah. You call that smart? Composed. I call it, finish my thought. So. So paint a vision of what that future of work looks like. >> Yeah, well, I mean, certainly we see that work is getting more distributed. Work is getting more mobile. You know, we see more and more that work forces are in many different locations, not just all together in one office. So what excites me about these tools is I really see them in ways that we kind of build relationships amongst colleagues that may not get to spend face to face time together. So whether that's through video conferencing, whether that's through chat, all of these tools play a critical role in really building connective ity and culture of a team so that they can do their best work together. And so I really think of them not just a CZ like productivity tools, but as relationship building tools on DH. So I think the more that the tools can almost just help facilitate humans connecting and communicating. That's when we're really going to elevate the way that people can work together. >> I think cloud is so disrupted. We've been talking all today and yesterday around how the disruptive business miles changed with SAS and Cloud and databases from databases to the front end and one of the things that we've seen over the years. The trends is O Cloud. First Mobile first, first Mobile first and cloud First data first. But one of the things we're seeing is that no one's really cracked the code yet on virtual First, where companies now could be virtual. You don't really need maybe even need an office for me when you say virtual first. That means having an HR app that's designed for remote and distributed work teams. This's becoming a trend. Now we're starting to see some visibility around this new virtual first. >> Yeah, you guys look >> at it that way You guys have any conversation about? Can you share any reaction to that concept of virtual first companies where the processes were tailored for those remote work forces that might gather for meetings physical face to face, but then have to go back and be digital? Yeah, it's on that. >> Uh, Well, yeah. I mean, I think it goes back. Tio, this distributed idea, right? People are working in different places, but I think also different time place an element as well to solve, you know, speak for Google. In particular, we have a global team, right? Which means my team is working on different time zones. It's different, you know, different places as well. So you have to find kind of like you said that virtual way to connect. It's definitely something that we're seeing. I don't know that I have anything specific to comment on it this time, and it's definitely a trend that we're aware of. How >> about you? I designed and user experience what some of the cutting edge techniques that are emerging that you're seeing that's working that you're doubling down on. Can you share some insight into what u ex think customers and users like? >> Sure, Well, I mean, I think one of the big thing is voice input, right? And so you hear a lot about conversational You y is certainly very much an emerging discipline within the field. So, you know, when I started this career path, it was all about pixels on a screen and how you might move and manipulate those pixels and interact with them. But now, with all the voice to text capability, it's really about how can you communicate in an interactive way with digital experience? But you don't necessarily have to use your hands right. You don't necessarily have to have an input device like a mouse or a keyboard, which is a really exciting space, right, because it also opens up a world of, you know, ways that we can bring in more diverse workforce together through assistive technology and accessibility features. Right? So one of the things that I was excited to demonstrate today eyes the transcription capability within a meeting. So using hangouts meet you'LL be able to transcribe the meeting and have that show up on text on the screen, which helps people with varying ways that they might want to engage, be able to engage with the conversation right >> there. Just taking notes >> first is taking the right person. You >> are listening to the whole, you know, recorded video aft. The fact, Yeah, yeah, time consuming. >> Absolutely. You could look at a transcription. So I do think that, like interaction, is going to be less necessarily about using a device that helps you interact and more about using a natural interface like a conversation. >> We had a highlight reel for the meetings. That >> way you get the hard life. That's machine learning could come in. I was asking about the inbox before. What did you learn from that initiative? What do you carrying over what could use his expect? >> Yeah, well, I mean, inbox certainly was a great way for us to experiment and try out different features. There was a lot that we learn from that product. Onda lot of it. We have brought over ways that we kind of come prioritized your messages. Help kind of remind you what to get back Teo and categorize them. And those are all things that we've learned from inbox and we'LL continue to carry for it and it to Gino >> One of things we hear all the time that we've been covering Google clouds. Really, since the beginning, security has always been a big part of it. One things that you guys do that I like is identifying malicious e mails. Right? So talk about how you guys interface because also, you've got a little warning. Gotta warn users. Well, maybe a visual thing as well. But also this tech involved, right? Security's a huge concern for fishing. Spear fishing, Right, So we're talking about that. >> What's fantastic about what we could do a female is like I mentioned this morning. This is a product that, you know, I think over one point five billion people use right, which means that our machine learning on that data is incredibly powerful. And that's how we're able to detect malicious e mails and protect you from them and also warn you. And it's where design plays a role, too, because, like you may have seen it, I know it for myself. I rarely see them, but when I d'Oh, there's a big red banner at the top of the email that warns you that this is an email you should probably be cautious around, right? Eso ITT's were designed plays a role in security. But also our technology really is, you know, kind of far above on. You know what >> you do notice? It's like, Are you sure you want to hit? Send this makes your right. Thank you. Thank >> you. The productivity is is also a double edged sword. You guys have been so good with filtering. I can't use the excuse almost being my spam folder. You guys do a great job of filtering out spam, and it's kind of killing the newsletter business. But there's a lot of stuff that you guys categorize this this kind of again back to the collective intelligence across the billions of signals or users. How do you guys look at that? What's the Can you share some insight on how that works is their secret sauce is there, You know, because you've got spam, you got, you know, not urgent. You got a ways to kind of bring all that out >> Yeah. You know, I'm probably not the best to comment on how that all works, you know, coming from or is it a secret arrest after >> some machine learning? >> So that's an element. But, you know, essentially, what we want to do is make sure that your most important messages are in the foreground. And then you Khun, respond to the other messages when you have the right time and you want to address this thing. So you know, I find for me it's actually useful to go through, and I'm in that mindset like maybe it's a Sunday morning while I'm having my lot go through the newsletters and see the things that I want to catch in Terms of promotions are offers things like that, and I like being able to compartmentalize my time that way. One of >> the nice things that I noticed that you guys a collective intelligence, always a good thing that's where data comes in is that you have these now reminded. Sometimes I see some stuff on my email or says, Hey, you might want to pay attention this evening. >> A little >> kind of pops up the nudge. Is that new? When does that come out. Is that something that's been around >> something that's been out for a bit? I don't remember specifically when we launched it, but it was probably in the last few months, kind of time frame. But yeah, that's another way that we want to make sure that you're not missing important messages. I find it incredibly useful at work because there are those messages that I read, and I think I'm going to respond right away, but something to divert me to something else. And then I pushes down the list, so I find that the accuracy on this is amazing as well. >> About search of discovery I was just one of the benefits of of G Suite is across the board surgeon. Cross correlation. Any innovations there? Any new kind of techniques that you're seeing around search and layout holders is going because anything new there were thinking around that. >> I spoke a bit this morning about clouds search, which is, you know, a product that we launched about two years ago and that really, that enables businesses bring the power of Google search into their business, and it's also a standalone products. So if businesses aren't totally ready to make the move to G suite. They can kind of dip a toe in the water by trying search within their business on DH. Then what was exciting that we announced today is we now allow third party connectivity, so clouds search will not just searched. Your corpus of G sweet data are Google data. It will search all types of data at your company. So you know, including things like cells for us or SAPI data on. So that means that now, for the end user benefit, they can search all of the digital assets at their company and all the people and get those results in one place >> because, I mean, I know I personally creating data faster than I could manage it. So having a powerful search like that, So that sounds like was gonna ask you that sounds like you help how you'LL help use your solve that problem. Yeah, absolutely. So that's a product that I can purchase a standalone you completely standalone. Whatever data I want >> all the data within your business. Yeah, and, you know, based on our research, we find that people spend an inordinate, inordinate amount of time at work, searching for information, right? So we can help cut down that time and help them find the thing that they need That saves people that kind of time at work. >> How do you price it is for users that there's a terabyte or >> I have to get back? >> Don't know. Don't >> know off the top >> of citrus and I'm ready to buy a castle only objective. Come on. Any >> question for you on a CZ you look at the Enterprise is a big enterprise. Focus. What have you learned in dealing with the enterprise? Because great born in the clouds standing up Jeez, we, like we've done ten years ago on then certainly won't get the corporate account been great for our business. But as enterprising had the legacy stuff, whether Microsoft outlook or whatever they have existing stuff that they're used to. What have you learned dealing with the enterprise either? Integration. Sarah experienced What? Can you share any insights to some of those learnings? >> Yeah, absolutely. I mean so one of the things that's tantamount the enterprises interoperability. And so we've been really focused on ensuring that the sweet works well with other products in the enterprise, and I think that is a continuing trend way. See more and more when we speak with our customers. They're not looking for a one size fits all solution for all of their software needs. They understand now that really employees have a lot more control and influence on the tools that they want to use on DH. That's where you really looking at. You know, an employee will try to seek out the tool that they think is the best user experience, and that's what they want to use in the work place. And so that means the employer, the enterprise has to be much more nimble about how they might put a complimentary group of tools together. Eh? So we've been very, very focused on ensuring that our products work well with other products, including Microsoft, but including, you know, other video conferencing solutions, hardware solutions and so on. >> Security. Something neat. Thanks so much for sharing the inside. The update on G Suite. Final question for him. Curious because you're going unique position. Vice president of U Ex share what your job is. What do you do on a day to day basis? There's through the day in the life for a year in the life. What do you work on? What's in the projects? What do your objective? What do you do for your job? Specifically? Were the key things? >> Yeah. I mean, the best part of my job is I get to be, you know, really close with our customers and users. And I see my job is kind of like cheap chief. Empathize, er right. And so really understanding the human need behind you know, users and what they need to accomplish. And I spoke today about one of the most rewarding aspects is helping people accomplish their most important goals. And that could be in their personal life. It could be for education on it could be in the workplace is well, too. And so for us, like my team does a lot of user research and design to understand. What are those big bulls that people have? What is the friction that they have in accomplishing those goals? And then how can our tools solve those problems for them and make a frictionless experience that brings delight and helps him accomplish great things? >> You're like a life coaching a psychologist, same time. Hear my problems? Amy, Thank you so much for sharing the inside. Great. Inside here in the Cube on the U ex behind G suite. Really successful platform. I've seen innovation on Web mail taking to a home of the level now into the enterprise. Excuse coverage here on the the show floor of Google Cloud. Next. I'm John for a day. Volonte, stay with us for more coverage after this short break.
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It's the queue covering We hear it live coverage here in San Francisco, in Moscow, near on the show floor features of G. Sweep of the new innovations was kind of going away. of information available so that, you know, strategic decisions can be made based on the data But as people keep using it, you guys are innovating more. And so if you look at that And I I first started. you I'm not going to do when I got it. ity and culture of a team so that they can do their best work together. You don't really need maybe even need an office for me when you say virtual first. Can you share any reaction to that concept of virtual So you have to find kind of like you said that virtual Can you share some insight into what u ex And so you hear a lot about conversational Just taking notes first is taking the right person. are listening to the whole, you know, recorded video aft. is going to be less necessarily about using a device that helps you interact and more about using a natural interface We had a highlight reel for the meetings. What do you carrying over Help kind of remind you what to get back Teo and categorize them. So talk about how you guys interface because also, you've got a little warning. you know, I think over one point five billion people use right, which means that our machine learning on It's like, Are you sure you want to hit? What's the Can you share some insight on how that works is their secret sauce is there, you know, coming from or is it a secret arrest after So you know, I find for me it's actually useful to go through, and I'm in that mindset like maybe it's a Sunday the nice things that I noticed that you guys a collective intelligence, always a good thing that's where data comes in is that you have these Is that something that's been around down the list, so I find that the accuracy on this is amazing as well. Any new kind of techniques that you're seeing around I spoke a bit this morning about clouds search, which is, you know, a product that we launched about two like that, So that sounds like was gonna ask you that sounds like you help how you'LL help use Yeah, and, you know, based on our research, we find that people spend an inordinate, Don't know. of citrus and I'm ready to buy a castle only objective. What have you learned dealing with the enterprise either? And so that means the employer, What do you do for your job? the human need behind you know, users and what they need to accomplish. Thank you so much for sharing the inside.
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Pravin Pillai, Google Cloud & Rickard Söderberg, GANT | Google Cloud Next 2019
>> Live from San Francisco, it's theCUBE, covering Google Cloud Next '19. Brought you you by Google Cloud and its ecosystem partners. >> Welcome back to theCUBE coverage here live in San Francisco for Google Cloud Next 2019, I'm John Furrier, my co-host Dave Vellante is also here, doing interviews out, getting stories and reporting them. Got two great guests Pravin Pillai who's the Global Head of Industry Solutions for Retail at Google Cloud and Rickard Söderberg who is the Digital Workspace Manager at GANT, thanks for coming on theCUBE apreciate it! >> Thank you for having us. >> So we have been talking about, talk about security you know the devices now can have a key inside the Android device. We're a big G Suite user, productivity's really important but the IT world has changed, so how is that all coming together what's the big story? >> Retail's an incredibly important sector for us and G Suite is a very important product suite for retailers we're seeing a lot of adoption of G Suite from different kinds of retailers around the world, they're coming to us to solve some very specific challenges they face, they want to reduce or eliminate the information silos they have in their organization, they want to be able to foster an improved communication and collaboration within the organization, and they want to get rid innovation processes they have in the organization so, we're very excited to see the adoption that we have with retailers coming onto G Suite. >> And the retail obviously there's a lot of dynamics going, it's very data driven, huge opportunity. What's your story, what's your relationship with Google? You guys a customer, what's your implementation? >> Well we have been using G Suite for quite some time, we have been using it since 2010 I think, from the beginning it was more of a consumer product back then when we started using it. Today it's really enterprise friendly and we can use it in all aspects of our business, especially out to retail as well. >> It's interesting to see how the cloud is kind of changing shape of G Suite like there's the connected sheets it's interesting you now have big query on the back end, turn that basic interface into a full on global scale data warehouse, this is kind of the story here this week, is to get more power to the edge, whether it's retail or, and not compromise any of the productivity suite. >> Absolutely, there's so much data in the retail organization today and with G Suite we're able to bring access to that data and insights right down to every single worker within the organization, whether they're in the headquarters or whether they're in the store. For example a store associate now has access to insights about the consumer that they can use to proactively service that consumer a lot better than they could have in the past, and that's where G Suite is starting to shine now for retailers. >> So retail obviously is an industry with a heavy disruption scenario. You mentioned some of the challenges, data silos and you want to put data at the heart of your organization so how are you competing in retail today, specifically at GANT and then how is Google helping you transform and be the disruptor verses the disruptee. >> Well one of the things that works well for us is just the speed at which we can set up new markets because we use as much cloud as we do, so we can set up a new market in minimum time just by, they only need internet access and that's it, so it gives us an edge in that sense. >> Tell the audience more about GANT and in context. >> So GANT has quite a heritage it's an old company, it was formed in 1949 on the American East Coast actually in New Haven, Connecticut. And we moved the business to Sweden, Stockholm where I'm from in the 80s. We used to be one of the biggest shirt makers in the 50s and 60s and there's a lot of innovation in the GANT shirts. Like the locker loop do you know about that? Yeah that's a GANT. >> Oh no kidding, I didn't know that, oh thank you! >> Alright. >> I'm looking at the site now and I'm looking at some good stuff. >> So retail's an incredibly important industry for us and Google Cloud, and you touched on this retail's going through so much transformation and disruption right now, and what we're seeing is retailers are really striving to transform the entire business across all parts of the retail value chain, and we believe that technology and cloud computing is a big part of that transformation journey, which is why we're very excited to launch Google Cloud for retail, which is a suite of solutions that addresses specific business challenges retailers face and this is actually a collection of solutions that are both built by Google Cloud, like vision product search, recommendations AI, and also from our ecosystem of technology and SI partners, solutions like intelligent inventory, targeted digital marketing or demand forecasting, so we're very excited to bring technology to our retail consumers and help them in their transformation journey. >> Well it's great that you've got across to me and Rickard I will ask you kind of a work question, what do you do on a day to day basis, what is your job function 'cause IT's certainly changing, the workforce is going digital, the innovation certainly on your product side that you sell clothing, but you've got to run it all, what's your role? What do you do on a day to day basis? >> What I try to do is like optimize collaboration between us, between the main company and the subsidiary companies and all the, out to the retail and the stores, to get people just to move as fast as possible because that's, GANT's motto is never stop learning, and that's something that we try to live by from day to day, and that's a big part of it is collaboration and speed, that's our main issues. >> What's the core problem that you're trying to solve, what's the challenge, opportunity that you're going after, just more human to human inventory, what are some of the core challenges that you're trying to solve and turn them into opportunities? >> Well the, lets see, just getting people on board so from the new way of thinking when it comes to technology and not be stuck in old ways, but we can tryna foster every continuous change from an IT perspective, so instead of doing big releases and new technology we're always trying to just keep it flowing and doing changes all the time and that's something that our users are very used to, working in that way, which is, yeah. >> I mean data is critical in this whole equation, and it's, eluding to earlier, a lot of successful companies these days, Google being one of them puts data at the core. 1949 you were putting data at the core, it might have been a manufacturing plant or >> (laughs) Bunch of hearts. >> And conceptually we can see okay, we can draw the picture of putting data at the core and putting people around it, but what does that mean from a practical standpoint, how are you using data at GANT, and again I'm interested in how Google is helping, and if you could be specific in the context of G Suite that would be helpful as well. >> Well we are using data from the very beginning of the process because our end product is a very analog product it's a shirt, but the first step from the design department and all the data surrounding sciences, collars and everything so it is data from the beginning to sales figures in the end, definitely, we try to yeah. >> Yeah absolutely. >> If you could talk about the challenges around cloud and the opportunities, the challenges customers have in retail, as Dave mentioned data is killer, opportunity, but also could be a double edged sword, it could actually cut you the other way if you're not managing the data 'cause the user experience is number one, so you have to have access to data you've got to have discovery mechanisms in place and know when the right data to mix with the right data, knowing which profiles to look at, all kinds of things going on that's really data driven, what have you found in the industry to be a correct direction or best practice for retail because, the difference between getting it right and wrong could be literally one data point. >> Absolutely. Yeah data's hugely important and I think capturing the right data in your ecosystem is the starting point. So we talked about machine learning and AI all the time but really that starts with the foundation of strong data sets so one of the things we work with retailers on every time we have relationships and partnerships is lets identify the challenges you want to solve for and lets figure what data you have in your ecosystem that we need to bring together to set the stage for solving their problem right, so whether if it's things like demand forecasting, you need to start with capturing inventory information in real time first, so maybe supply chain has some level of tracking of your inventory but then lets look in store, how do we capture real time inventory flow within this store, there's lots of new technologies to help you do that now, and we build that data set with the retailer, and then we take them to the next step of infusing machine learning and other capabilities. >> Machine learning's only as good as the data, bad data in is bad machine learning, bad AIs so >> Exactly. >> So getting data right at the beginning, verses going in and cleaning it later is a huge issue. >> Incredibly important and it's something that retailers have to focus on and make that a priority to capture the right data, the right clean data as you said. >> So the big theme this week that we've been talking about is old way, new way, and you're seeing all kinds of old techniques whether it's perimeter based security or data warehouses, now moving to a whole new modern era and you guys are kind of leading the charge there so if you guys could comment about what you think the biggest misconception is for people not understanding this new way, using data, using a lot of big scale applications in the cloud, having micro services and cloud native techniques, a whole new way of building apps, whole new way of workspace collaboration is changing, what is the big misunderstanding that people from the old side world aren't getting, before they move over? >> Yeah, one of the common misconceptions that we see is that, they believe it's all or nothing. You don't have to take everything at once, there's a journey that you can map for yourself based on where your organization is in the maturity curve and the understanding and capabilities that we have from our technology perspective so what we work with our customers on is really identifying where are they at and what is important to them, and how can we craft a journey that's specific to their business to take advantage of cloud and the technology that we have and the solutions that we have, and it may be different for everybody but that's what we're here for, we work with them closely to do that. >> Rickard any comment on your end, on misconceptions people might have that haven't moved yet over to the new way? (laughs) >> Well everyone has the legacy applications and legacy systems but I think that now it's pretty obvious that everything should move into the cloud for security reasons and just practical reasons I think that's the way to go. >> Paint a picture for us, I like this journey concept, it's a good metaphor, and we had Amy Lokey on yesterday, we were talking kind of the future of work and I almost envisaged okay I want to work faster, smarter, I want more collaborative, I want to be secure, that's kind of the frontline worker, what you're talking about Pravin is a whole back end data model as well, intergrating that with the front end, so and then maybe there's some specific things in retail, in specific use cases so, I'm interested if you could paint a picture of sort of the vision of the digital workplace that you're building and that journey that you're on, what's that look like? >> Well less local servers is one big thing and just flexibility in how you work and how you can access on any device, that's the very important thing for us always you should be able to work on the move and as I said, be able to set up a new market super quick, you can do online training via Hangouts for example, and we can meet people digitally instead of traveling that's a big thing for us. We recently just set up a new office in Hong Kong and I didn't even go to Hong Kong for that, we just made that they have a good internet connection and that's it and they are up and running. >> Anything you could add to that? >> Absolutely, you know, we talk about G speed adoption, some of the common use cases that Rickard talked about already about just enabling better communication and collaboration is one thing, but then think of the next step of the journey right, if they're centralizing their data on Google cloud, so data like inventory data, both from their supply chain but also from in store captures now they can use that data and plug it into some sort of a clientele application that's integrated with G Suite where the store associate has a very quick understanding of what real time inventory they have as the customer comes in and asks for something, they're able to very quickly respond to that customer without having to go back and check in the back of the store or on the shelf, because that information is available to them right on their finger tips. With a combination of G Suite, but also the data that's flowing into G Suite. >> As a customer of Google what's your impression of Google Next this year, what's your impression? >> I think it's amazing, it was a lot bigger than I thought it would be, this is still overwhelming to take in. It's really interesting I've met a lot of interesting people and had a lot of good talks with people around here and a lot of good information from potential customers or partners to us. >> Contents on message with the enterprise digital transformation but real meaty deep dive sessions, experts around. >> Yeah there's a lot of good stuff here. >> Pravin your thoughts on the show? >> It's incredible every time I come to, this is my fourth Google Next and every time I come here it's just incredible to see the passion that we see from the attendees and it's growing so tremendously every single year, and we can't be more excited to have all these customers here sharing and learning from each other. >> In your opinion what's the most important story that people should pay attention to coming out of Google Cloud Next, what's the high order bid? What's your opinion? >> I'll be biased, it's our focus on industries. Thomas talked about it quite a bit, we're very much focused on key industries and trying to solve challenges faced by our customers in those industries, and we're bringing solutions to market that addresses the biggest focus they have for their business. >> Rickard shopping's important these days even for men and women, what's some shopping tips that we can share? Inside information from the data. >> Even for men that's beautiful. (laughing) I love to shop. >> I'll never go wrong with a white-- >> Never wear a tie on stage I told Dave. >> I've got my pink tie on today! >> You'll never go wrong with a white buttoned down oxford shirt that's my only tip. >> And some chinos maybe, chinos are hot. >> We have a lot of those. >> Alright. Rickard thanks for coming on, thanks for sharing your story, >> Thank you very much. >> Pravin thanks for coming on. >> Thank you for having us. >> CUBE coverage here. We're talking it all, clothing, CUBE, data all here in theCUBE, we're on the ground floor, I'm John Furrier, Dave Vellante, more CUBE coverage after this short break. (bright electronic music jingle)
SUMMARY :
Brought you you by Google Cloud and its ecosystem partners. Welcome back to theCUBE coverage here live but the IT world has changed, so how is that all coming different kinds of retailers around the world, And the retail obviously there's a lot of dynamics going, from the beginning it was more of a consumer product and not compromise any of the productivity suite. about the consumer that they can use to proactively service and be the disruptor verses the disruptee. is just the speed at which we can set up new markets Tell the audience more about GANT and Like the locker loop do you know about that? I'm looking at the site now and I'm looking the retail value chain, and we believe that technology and the subsidiary companies and all the, out to the retail so from the new way of thinking when it comes and it's, eluding to earlier, a lot of successful of putting data at the core and putting people around it, of the process because our end product is a very analog in the industry to be a correct direction or data sets so one of the things we work with retailers on So getting data right at the beginning, verses going in the right clean data as you said. and the understanding and capabilities that we have that everything should move into the cloud on any device, that's the very important thing for us With a combination of G Suite, but also the data and a lot of good information from potential customers Contents on message with the enterprise digital it's just incredible to see the passion that we see the biggest focus they have for their business. Inside information from the data. I love to shop. oxford shirt that's my only tip. your story, in theCUBE, we're on the ground floor, I'm John Furrier,
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