[Music] welcome to thecube's coverage of vmworld 2021 i'm lisa martin pleased to welcome back to the program the cto of vmware kit kohlberg welcome back to the program and congrats on your new role thank you yeah i'm really excited to be here so you've been at vmware for a long time you started as an intern i read yeah yeah it's been uh 18 years as a full-timer but i guess 19 if you count my internship so quite a while it's many lifetimes in silicon valley right many lifetimes in silicon valley well we've seen a lot of innovation from vmware in its 23 years you've been there the vast majority of that we've seen a lot of successful big tech waves ridden by vmware in april vmware pulled tanzu and vmware cloud foundation together vmware cloud you've got some exciting news with respect to that what are you announcing today well we got a lot of exciting announcements happening at vmworld this week but one of the ones i'm really excited about is vmware cloud with tons of services so let me talk about what these things are so we have vmware cloud which is really us taking our vmware cloud foundation technology and delivering that as a service in partnership with our public cloud providers but in particular this one with aws vmware cloud on aws we're combining that with our tanzu portfolio of technologies and these are really technologies focused at developers at folks driving devops building and operating modern applications and what we're doing is really bringing them together to simplify customers moving from their data centers into the cloud and then modernizing their applications it's a pattern that we see very very often this notion of migrate and then modernize right once you're on a modern cloud infrastructure makes it much easier to modernize your applications talk to me about some of the catalysts for this change and this offering of services was it you know catalyzed by some of the events we've seen in the world in the last 18 months and this acceleration of digital adoption yeah absolutely and we saw this across our customer base across many many different industries although as you can imagine those industries that that were really considered essential uh were the ones where we saw the biggest sorts of accelerations we saw a tremendous amount of people needing to support remote workers overnight right and cloud is a perfect use case for that but the challenge a lot of customers had was that they couldn't take the time to retool that they had to use what they already had and so something like vmware cloud was perfect for that because it allowed them to take what they were doing on-prem and seamlessly extend it into the cloud without any changes able to do that you know almost overnight right but at the same time what we also saw was the acceleration of their digital transformation people are now online they're needing to interact with an app over their phone to get something you know remotely delivered or to schedule maybe um an appointment for their pet because you know a lot of people got pets during the pandemic and so you just saw this rush toward digitization and these new applications need to be created and so as customers move their application estate into the cloud with vmware cloud and aws they then had this need to modernize those applications to be able to deliver them faster to respond fast to the very dynamic nature of what was happening during the pandemic so let's talk about uh some of the opportunities and the advantages that vmware cloud with tanzania service is going to deliver to those it admins who have to deliver things even faster yep so let me talk a bit about the tech and then talk about how that fits into uh what the users will experience so vmware cloud with tons of services is really two key components uh the first of which is the tanzu kubernetes grid service the tkg service as we call it so what this is is actually a deep integration of tonsil kubernetes grid with vmware cloud and and the kubernetes we've actually integrated into vmware cloud foundation folks who are familiar with vmware may remember that a couple of years ago we announced project pacific which was a deep integration of kubernetes into vsphere essentially enabling vsphere to have a kubernetes interface to be natively kubernetes and what that did was it enabled the i.t admins to have direct insight inside of kubernetes clusters to understand what was happening in terms of the containers and pods that that their developers were running it also allowed them to leverage uh their existing vsphere and vmware cloud foundation tooling on those workloads so fast forward today we we have this built in now and what we're doing is actually offering that as a service so that the customer doesn't need to deal with managing it installing it updating any of that stuff instead they can just leverage it they can start creating kubernetes clusters and upstream conformant kubernetes clusters to allow their developers to take advantage of those capabilities but also be able to use their native tooling on it so i think that's really really important is that the it admin really can enable their developers to seamlessly start to build and operate modern applications on top of vmware cloud got it and talk to me about how this is going to empower those it admins to become kubernetes operators yeah well i think that's exactly it you know we talk to a lot of these admins and and they're seeing the desire for kubernetes uh from their lines of business from you know from the app teams and the idea is that when you look start looking at the kubernetes ecosystem there's a whole bunch of new tooling and technology out there we find that people have to spend a lot of time figuring out what the right thing to use is and for a lot of these folks they say hey i've already figured out how to operate applications in production i've got the tooling i've got the standardization i got things like security figured out right super important and so the real benefit of this approach and this deep integration is it allows them to take those those tools those operational best practices that they already have and now apply them to these new workloads fairly seamlessly and so this is really about the power of leveraging all the investments they've made to take those forward with modern applications and the total adjustable market here is pretty big i heard your cto referring to that in an interview in september and i was looking at some recent vmware survey numbers where 80 of customers say they're deploying applications in highly distributed environments that include their own data center multiple clouds uh edge and also customers said hey 90 of our application initiatives are focused on modernization so vmware clearly sees the big tam here yeah it's absolutely massive um you know we see uh many customers the vast majority something like 75 percent are using multiple clouds or on-prem in the cloud we have some customers using even more than that and you see this very large application estate that's spread out across this and so you know i think what we're really looking at is how do we enable uh the right sorts of consistency both from an infrastructure perspective enabling things like security but also management across all these environments and by the way it's another exciting thing neglected to mention about this announcement vmware cloud with tonsil services not only includes the tonsil kubernetes grid service giving you that sort of kubernetes uh cluster as a service if you will but it also includes tons of mission control essentials and this is really the next generation of management when you start looking at modern applications and what tons of mission control focuses on is enabling managing kubernetes consistently across clouds and so this is the other really important point is that yes we want to make vmware cloud vmware cloud infrastructure the best place to build and operate applications especially modern ones but we also realize that you know customers are doing all sorts of things right they're in the native cloud whether that's aws or azure or google and they want ways of managing more consistently across all these environments in addition to their vmware environments both in the cloud and on-prem and so tons of mission control really enables that as well and that's another really powerful aspect of this is that it's built in to enable that next level of administration and management that consistency is critical right i mean that's probably one of the biggest benefits that customers are getting is that familiarity with the console the consistency of being able to manage so that they can deploy apps faster um that as businesses are still pivoting and changing direction in light of the pandemics i imagine that that is a huge uh from a business outcomes perspective the workforce productivity there is probably pretty pretty big yeah and i think it's also about managing risk as well you know one of the the biggest worries that we hear from many of the cios uh ctos executives that we talk to at our customers is this uh software supply chain risk like what is it exactly like what are the exact bits that they're running out there right in their applications because the reality is that um those apps are composed of many open source technologies and you know as we saw with solarwinds it's very possible for someone to get in and you know plant malicious code into their source repository such that as it gets built and flows out it'll you know just go out and customers will start using it and it's a huge huge security vulnerability and one thing on that note that customers are particularly worried about is the lack of consistency across their cloud environments that because things are done different ways and the different teams have different processes across different clouds it's easy for small mistakes to creep in there for little openings right that a hacker might be able to go and exploit and so i think this gets back to that notion of consistency and that you're right it's great for productivity but the one i think that's almost in some ways you might say uh for many of these folks more important for is from a security standpoint that they can validate and ensure they're in compliance with their security standards and by the way you know this is uh for most companies a board level discussion right the board is saying hey like do we have the right controls in place because it is um such an important thing and such a critical risk factor it is a critical risk factor we saw you mentioned solar winds but just in the last 18 months the the massive changes to the threat landscape the huge rise in ransomware and ddos attacks you know we had this scatterer everybody went home and you've got you know the edge is booming and you've got folks using uh you know not using their vpns and things when they should be so that the fact that that's a board level discussion and that this is going to help from a risk mitigation perspective that consistency that you talked about is huge i think for a customer in any industry yep yeah and it's pretty interesting as well like you mentioned ransomware so we're doing some work on that one as well actually not specifically with this announcement but it's another vmware cloud service that plugs into this uh seamlessly vmware cloud disaster recovery and one of the really cool features that we're announcing at vmworld this week is the ability to actually support and and maybe uh handle ransomware attacks and so the idea there is that if you do get compromised and what typically happens is that the hackers come in and they encrypt you know some of your data and they say hey if you want to get access to it you got to pay us and we'll decrypt it for you but if you have the right dr solution um that's backing up on a fairly continuous basis it means that whatever data might be encrypted you know would only be a small delta like the last let's say hour or two of data right and so what we're looking at is leveraging that dr solution to be able to very rapidly restore specific individual files uh that may have been compromised and so this is like one way that we're helping customers deal with that like obviously we want to put a whole bunch of other security protections in place and we do when we enable them to do that but one thing when you think about security is that it's very much defense in depth that you have multiple layers of the fail-safes there and so this one being kind of like the end result that hackers do get in they do manage to compromise it they do manage to get a hold of it and encrypt it well you still got unencrypted backups that you control and that you have um a very clean delineation and separation from just like kind of an architectural standpoint that the hackers won't be able to get at right so that you can control that and restore it so again you know this is something very top of mind for us and it's funny because we don't always lead with the security angle maybe we should as i'm saying it here but uh but it's something that's very very top of mind for a lot of our customers it's something that's also top of mind for us and that we're focused on it is because it's no longer if we get attacked it's one and they've got to be able to have the right recovery strategy so that they don't have to pay those ransoms and of course we only hear about the big ones like the solar winds and the colonial pipelines and there's many more going on when i get back to vmware cloud with tanzania services talk to me about how this fits into vmware's bigger picture yeah yeah yeah great question thanks for bringing me back i'd love to geek out on some of these things so um but when you take a step back so what we're really doing uh with vmware cloud is trying to provide this really powerful infrastructure layer uh that is available anywhere customers want to run applications and that could be in the public cloud it could be in the data center it could be at the edge it could be at all those locations and you know you mentioned edge earlier and i think we're seeing explosive growth there as well and so what we're really doing is driving uh broad optionality in terms of how customers want to adopt these technologies and then as i said we're sort of you know we're kind of going broad many locations we're also building up in each of those locations this notion of ponzu services being seamlessly integrated in doing that uh you know starting now with vmware cloud aws but expanding that to every every location that we have in addition you know we're also really excited another thing we're announcing this week called project arctic now the idea with arctic is really to start driving more choice and flexibility into how customers consume vmware cloud do they consume it as software or as a service and where do they do that so traditionally the only way to get it delivered as a service would be in the public cloud right vmware cloud aws you can click a few buttons and you get a software defined data center set up for you automatically now traditionally on-prem we haven't had that we we did do something pretty powerful uh a year or two back with the release of vmware cloud on dell emc we can deliver a service there but that often required new hardware you know new setup for customers and customers are coming back to us and saying hey like we've got these really large vsphere deployments how do we enable them to take advantage of all this great vmware cloud functionality from where they are today right they say hey we can't rebuild all these overnight but we want to take advantage of vmware cloud today so that's what really what project arctic is focused on it's focused on connecting into these brownfield existing vsphere environments and delivering some of the vmware cloud benefits there things like being able to easily well first of all be able to manage those environments through the vmware cloud console so now you have one place where you can see your on-prem deployments your cloud deployments everything being able to really easily move uh applications between on-prem and the cloud leveraging some of the vmware cloud disaster recovery capabilities i just mentioned like the ransomware example you can now do that even on prem as well because keep in mind it's people aren't attacking you know the hackers aren't attacking just the public cloud they're attacking data centers or anywhere else where these applications might be running and so arctic's a great example of where we're saying hey there's a bunch of cool stuff happening here but let's really meet customers where they're at and many of our customers still have a very large data center footprint still want to maintain that that's really strategic for them or as i said may even want to be extending to the edge so it's really about giving them more of that flexibility so in terms of meeting customers where they are i know vmware has been focused on that for probably its entire history we talk about that on the cube in every vmworld where can customers go like what's the right starting point is this targeted for vmware cloud on aws current customers what's kind of the next steps for customers to learn more about this yeah absolutely so there's a bunch of different ways so first of all there's a tremendous amount of activity happening here at vmworld um just all sorts of breakout sessions like you know detailed demos like all sorts of really cool stuff just a ton of content i'm actually kind of i'm in this new role i'm super excited about it but one thing i'm kind of bummed out about is i don't have as much time to go look at all these cool sessions so i highly recommend going and checking those out um you know we have hands-on labs as well which is another great way to test out and try vmware products so hold.vmware.com uh you can go and spin those things up and just kind of take them for a test drive see what they're all about and then if you go to vmc.vmware.com that is vmware cloud right we want to make it very easy to get started whether you're in just a vsphere on-prem customer or whether you already have vmware cloud and aws what you can see is that it's really easy to get started in that there's a ton of value-add services on top of our core infrastructure so it's all about making it accessible making it easy and simple to consume and get started with so there's a ton of options out there and i highly recommend folks go and check out all the things i just mentioned excellent kit thank you for joining me today talking about vmware cloud with tons of services what's new what's exciting the opportunities in it for customers from the i.t admin folks to be empowered to be kubernetes operators to those businesses being able to do essential services in a changing environment and again congratulations on your promotion that's very exciting awesome thank you lisa thank you for having me our pleasure for kit colbert i'm lisa martin you're watching thecube's coverage of vmworld 2021 [Music] you

>>and welcome to this cube conversation. I'm john for a host of the queue here in Palo alto California. We've got two great remote guests to talk about, some big news hitting with scalability and Hewlett Packard enterprise drill, MCAT ceo of sexuality and chris Tinker, distinguished technologist from H P E. Hewlett Packard enterprise U room chris, Great to see you both. Cube alumni's from an original gangster days. As we say Back then when we started almost 11 years ago. Great to see you both. >>It's great to be back. >>So let's see. So >>really compelling news around kind of this next generation storage, cloud native solution. Okay. It's a, it's really kind of an impact on the next gen. I call, next gen devops meets application, modern application world and some, we've been covering heavily, there's some big news here around sexuality and HP offering a pretty amazing product. You guys introduced essentially the next gen piece of it are pesca, we'll get into in a second. But this is a game changing announcement you guys announces an evolution continuing I think it's more of a revolution but I think you know storage is kind of abstraction layer of evolution to this app centric world. So talk about this environment we're in and we'll get to the announcement which is object store for modern workloads but this whole shift is happening jerome, this is a game changer to storage, customers are gonna be deploying workloads. >>Yeah skeleton. Really I mean I personally really started working on Skele T more than 10 years ago 15 now And if we think about it I mean cloud has really revolutionized IT. and within the cloud we really see layers and layers of technology. I mean we all started around 2006 with Amazon and Google and finding ways to do initially we was consumer it at very large scale, very low incredible reliability and then slowly it creeped into the enterprise and at the very beginning I would say that everyone was kind of wizards trying things and and really coupling technologies together uh and to some degree we were some of the first wizard doing this But we're now close to 15 years later and there's a lot of knowledge and a lot of experience, a lot of schools and this is really a new generation, I'll call it cloud native, you can call it next year and whatever, but there is now enough experience in the world, both at the development level and at the infrastructure level to deliver truly distributed automate systems that run on industry standard service. Obviously good quality server deliver a better service than the service. But there is now enough knowledge for this to truly go at scale and call this cloud or call this cloud native. Really the core concept here is to deliver scalable I. T at very low cost, very high level of reliability. All based on software. We've we've been participated in this solution but we feel that now the draft of what's coming is at the new level and it was time for us to think, develop and launch a new product that specifically adapted to that. And chris I will let you comment on this because customers or some of them you can add a custom of you to that. >>Well, you know, you're right. You know, I've been in there have been like you have been in this industry for uh, well a long time, a little longer to 20, years. This HPV and engineering and look at the actual landscape has changed with how we're doing scale out, suffered to find storage for particular workloads and were a catalyst has evolved. Here is an analytic normally what was only done in the three letter acronyms and massively scale out politics name, space, file systems, parallel file systems. The application space has encroached into the enterprise world where the enterprise world needed a way to actually take a look at how to help simplify the operations. How do I actually be able to bring about an application that can run in the public cloud or on premise or hybrid. Be able to actually look at a workload off my stat that aligns the actual cost to the actual analytics that I'm going to be doing the work load that I'm going to be doing and be able to bridge those gaps and be able to spin this up and simplify operations. And you know, and if you if you are familiar with these parallel fossils, which by the way we we actually have on our truck. I do engineer those. But they are they are they are they have their own unique challenges. But in the world of enterprise where customers are looking to simplify operations, then take advantage of new application, analytic workloads, whether it be sparred may so whatever it might be right. If I want to spend the Mongol BB or maybe maybe a last a search capability, how do I actually take those technologies embrace a modern scale out storage stack that without without breaking the bank but also provide a simple operations. And that's that's why we look for object storage capabilities because it brings us this massive parallelization. Thank you. >>Well, before we get into the product, I want to just touch on one thing from you mentioned and chris you, you brought up the devoPS piece, next gen, next level, whatever term you use it is cloud Native. Cloud Native has proven that deVOPS infrastructure as code is not only legit being operationalized in all enterprises, add security in there. You have def sec ops this is the reality and hybrid cloud in particular has been pretty much the consensus. Is that standard. So or de facto saying whatever you want to call it, that's happening. Multi cloud on the horizon. So these new workloads have these new architectural changes, cloud on premises and edge, this is the number one story and the number one challenge, all enterprises are now working on how do I build the architecture for the cloud on premises and edge. This is forcing the deVOPS team to flex and build new apps. Can you guys talk about that particular trend and is and is that relevant here? >>Yeah, I, I not talk about uh really storage anywhere and cloud anywhere. And and really the key concept is edged to go to cloud. I mean we all understand now that the Edge will host a lot of data and the edges many different things. I mean it's obviously a smartphone, whatever that is, but it's also factories, it's also production, it's also, you know, moving uh moving machinery, trains, playing satellites, um that that's all the Edge cars obviously uh and a lot of that, I will be both produced and processed there. But from the Edge you will want to be able to send that uh for analysis for backup for logging to a court. And that core could be regional maybe not, you know, one call for the whole planet, but maybe one corporate region uh state in the US. Uh and then from there, you will also want to push some of the data to probably cloud. Uh One of the things that we see more and more is that the the our data center, the disaster recovery is not another physical data center, it's actually the cloud and that's a very efficient infrastructure, very cost efficient. Especially so really it's changing the padding on how you think about storage because you really need to integrate these three layers in a consistent approach, especially around the topic of security because you want the data to be secure all along the way and the data is not just data data and who can access the data, can modify the data. What are the conditions that allow modification or automatically ratios that are in some cases it's super important that data be automatically raised 10 years and all this needs to be transported fromage Co two cloud. So that that's one of the aspects, another aspect that resonates for me with what you said is a word you didn't say but it's actually crucial this whole revolution. It's kubernetes mean Cuban it isn't now a mature technology and it's just, you know, the next level of automaticity operation for distributed system Which we didn't have five or 10 years ago and that is so powerful that it's going to allow application developers to develop much faster system that can be distributed again edge to go to crowd because it's going to be an underlying technology that spans the three layers >>chris your thoughts. Hybrid cloud, I've been, I've been having conscious with the HP folks for got years and years on hybrid clouds now here. >>Well, you know, and it's exciting in a layout, right? So if you look at like a whether it be enterprise virtualization that is a scale out gender purpose fertilization workload. Whether the analytic workloads, whether we know data protection is a paramount to all of this orchestration is paramount. Uh if you look at that depth laptops absolutely you mean securing the actual data. The digital last set is absolutely paramount. And if you look at how we do this, look at the investments we're making we're making. And if you look at the collaborative platform development which goes to our partnership with reality it is we're providing them an integral aspect of everything we do. Whether we're bringing as moral which is our suffer be used orchestration. Look at the veneer of its control plane controlling kubernetes being able to actually control the african area clusters in the actual backing store for all the analytics. And we just talked about whether it be a web scale out That is traditionally using politics. Name space has now been modernized to take advantage of newer technologies running an envy me burst buffers or 100 gig networks with slingshot network at 200 and 400 gigabit. Looking at how do we actually get the actual analytics the workload to the CPU and have it attached to the data at rest? Where is the data? How do we land the data and how do we actually align essentially locality, locality of the actual asset to the compute. This is where, you know, we can leverage whether it be a juror or google or name your favorite hyper scaler, leverage those technologies leveraging the actual persistent store and this is where scale it is with this object store capability has been an industry trend setter, uh setting the actual landscape of how to provide an object store on premise and hybrid cloud running into public cloud but be able to facilitate data mobility and tie it back to and tie it back to an application. And this is where a lot of things have changed in the world of the, of analytics because the applications, the newer technologies that are coming on the market have taken advantage of this particular protocol as three so they can do web scale massively parallel concurrent workloads, >>you know what, let's get into the announcement, I love cool and relevant products and I think this hits the Mark Scaletta you guys have are Tesco which is um, just announced and I think, you know, we obviously we reported on it. You guys have a lightweight, true enterprise grade object store software for kubernetes. This is the announcement, Jerome. Tell us about it. >>What's the big >>deal? Cool and >>relevant? Come on, >>this is cool. All right, tell us >>I'm super excited. I'm not sure that it did. That's where on screen, but I'm super, super excited. You know, we, we introduced the ring 11 years ago and this is our biggest announcements for the past 11 years. So yes, do pay attention. Uh, you know, after after looking at all these trends and understanding where we see the future going, uh, we decided that it was time to embark block. So there's not one line of code that's the same as the previous generation product. They will both could exist. They both have space in the market, uh, and artist that was specifically this design for this cloud native era. And what we see is that people want something that's lightweight, especially because it had to go to the edge. They still want the enterprise grade, the security is known for and it has to be modern. What we really mean by modern is uh, we see object storage now being the primary storage for many application more and more applications and so we have to be able to deliver the performance that primary storage expects. Um this idea of skeletons serving primary storage is actually not completely new When we launched guilty 10 years ago, the first application that we were supporting West consumer email for which we were and we are still today the primary story. So we have we know what it is to be the primary store, we know what's the level of reliability you need to hit. We know what, what latest thinking and latency is different from fruit, but you really need to optimize both. Um, and I think that's still today. We're the only object storage company that protects that after both replication and the red recording because we understand that replication is factor the recording is better and more larger file were fast in terms of latency doesn't matter so much. So we, we've been bringing all that experience but really rethinking a product for that new generation that really is here now. And so we're truly excited against a little bit more about the product. It's a software was guilty is a software company and that's why we love to partner with HP who's producing amazing service. Um, you know, for the record and history, the very first deployment of skeleton in 2000 and 10 was on the HP service. So this is a, a long love story here. Um, and so to come back to artistic, uh, is lightweight in the sense that it's easy to use. We can start small, we can start from just one server or 11 VM instance. I mean start really small. Can grow infinitely. The fact that we start small, we didn't, you know, limit the technology because of that. Uh, so you can start from one too many. Um, and uh, it's contaminated in the sense that it's completely Cuban, it is compatible. It's communities orchestrated. It will deploy on many Cuban distributions. We're talking obviously with Admiral, we're also talking with Ponzu and with the other in terms of uh, communities distribution will also be able to be run in the cloud. I'm not sure that there will be many uh, true production deployment of artists in the club because you already have really good object storage by the cloud providers. But when you are developing something and you want to test their, um, you know, just doing it in the cloud is very practical. So you'll be able to deploy our discount communities cloud distribution and it's modern object storage in the sense that its application century. A lot of our work is actually validating that our storage is fit for a single purpose application and making sure that we understand the requirement of this application that we can guide our customers on how to deploy. And it's really designed to be the primary storage for these new workloads. >>The big part of the news is your relationship with Hewlett Packard Enterprises? Some exclusivity here as part of this announced, you mentioned, the relationship goes back many, many years. We've covered your relationship in the past chris also, you know, we cover HP like a blanket. Um, this is big news for h P E as >>well. >>What is the relationship talk about this? Exclusivity could you share about the partnership and the exclusivity piece? >>Well, the partnership expands into the pan HPV portfolio. We look we made a massive investment in edge IOT devices. Uh, so we actually have, how do we align the cost to the demand for our customers come to us wanting to looking at? Uh think about what we're doing with green, like a consumption based modeling, they want to be able to be able to consume the asset without having to do a capital outlay out of the gate uh, number to look at, you know, how do you deploy? Technology really demand? It depends on the scale. Right? So in a lot of your web skill, you know, scale out technologies, uh, putting them on a diet is challenging, meaning how skinny can you get it getting it down into the 50 terabyte range and then the complexities of those technologies at as you take a day one implementation and scale it out over, you know, you know, multiple iterations of recorders. The growth becomes a challenge. So, working with scalability, we we believe we've actually cracked this nut. We figured out how to a number one, how to start small but not limited customers ability to scale it out incrementally or grotesquely grotesque. A you can depending on the quarters the month, whatever whatever the workload is, how do you actually align and be able to consume it? Uh So now, whether it be on our edge line products are D. L. Products go back there. Now what the journalist talking about earlier, you know, we ship a server every few seconds. That won't be a problem. But then of course into our density optimized compute with the Apollo product. Uh This where uh our two companies have worked in an exclusivity where the, the scaly software bonds on the HP ecosystem. Uh and then we can of course provide you our customers the ability to consume that through our Green link financial models or through a complex parts of >>awesome. So jerome and chris who's the customer here? Obviously there's an exclusive period talk about the target customer. And how do customers get the product? How do we get the software? And how does this exclusivity with HP fit into it? >>Yeah. So there's really three types of customers and we really, we've worked a lot with a company called use design to optimize the user interface for each of the three types of customers. So we really thought about each uh customer role and providing with each of them the best product. Uh So the first type of customer application owners who are deploying application that requires an object storage in the back end. They typically want a simple objects to of one application. They wanted to be temple and work. I mean yesterday they want no freedom to just want an object store that works and they want to be able to start as small as they start with their application. Often it's, you know, the first department, maybe a small deployment. Um, you know, applications like backup like female rubric or uh, analytics like Stone Carver, tikka or false system now available as a software. Uh, you know, like Ceta does a really great department or nass that works very well. That means an object store in the back end of high performance computing. Wake up file system is an amazing file system. Um, we also have vertical application like broad peak, for example, who provides origin and view the software, the broadcasters. So all these applications, they request an object store in the back end and you just need a simple, high performance, working well object store and I'll discuss perfect. The second type of people that we think will be interested by artists. Uh essentially developers who are currently developing some communities of collaborative application your next year. Um and as part of their development stack, um it's getting better and better when you're developing a cloud native application to really target an object storage rather than NFS as you're persistently just, you know, think about generations of technologies and um, NFS and file system were great 25 years ago. I mean, it's an amazing technology. But now when you want to develop a distributed scalable application, objects toys a better fit because it's the same generation and so same thing. I mean, you know, developing something, they need uh an object so that they can develop on so they wanted very lightweight, but they also want the product that they're enterprise or their customers will be able to rely on for years and years on and this guy is really great for today. Um, the third type of customer are more architecture with security architects that are designing, uh, System where they're going to have 50 factories, 1000 planes, a million cars are going to have some local storage, which will they want to replicate to the core and possibly also to the club. And uh, as the design is really new generation workloads that are incredibly distributed. But with local storage, uh, these guys are really grateful for that >>and talk about the HP exclusive chris what's the, how does that fit into? They buy through sexuality. Can they get it for the HP? Are you guys working together on how customers can procure >>place? Yeah. Both ways they can procure it through security. They can secure it through HP. Uh, and it is the software stack running on our density, optimized compute platforms which you would choose online does. And to provide an enterprise quality because if it comes back to it in all of these use cases it's how do we align up into a true enterprise step? Um bringing about multi Tennessee, bringing about the fact that, you know, if you look at like a local racial coding, uh one of the things that they're bringing to it so that we can get down into the deal 3 25. So with the exclusivity, uh you actually get choice and that choice comes into our entire portfolio, whether it be the edge line platform, the D. L 3:25 a.m. B. Processing stack or the intel deal three eighties or whether whether it be the Apollo's or Alexa, there's there's so many ample choices there that facilitates this and it just allows us to align those two strategies >>awesome. And I think the kubernetes pieces really relevant because, you know, I've been interviewing folks practitioners um and kubernetes is very much maturing fast. It's definitely the centerpiece of the cloud native, both below the line, if you will under the hood for the, for the infrastructure and then for apps, um they want to program on top of it. That's critical. I mean, jeremy, this is like this is the future. >>Yeah. And if you don't mind, like to come back for a minute on the exclusive with HP. So we did a six month exclusive and the very reason we could do this is because HP has suffered such wrath of server portfolio and so we can go from, you know, really simple, very cheap, you know, HDD on the L 3 80 means a machine that retails for a few $4. I mean it's really like Temple System 50 terabyte. Uh we can have the dl 3 25. That uh piece mentioned there is really a powerhouse. All envy any uh slash uh all the storage is envy any uh very fast processors or uh you know, dance large large system like the Apollo 4500. So it's a very large breath of portfolio. We support the whole portfolio and we work together on this. So I want to say that you know, one of the reasons I want to send kudos to HP for for the breath of the silver lining rio as mentioned, um Jessica can be ordered from either company, hand in hand together. So anyway you'll see both of us uh and our field is working incredibly well together. >>We'll just on that point, I think just for clarification, uh was this co design by scalability and H P E. Because chris you mentioned, you know, the configuration of your systems. Can you guys quickly talk about the design, co design >>from from from the code base? The software entirely designed and developed by security from a testing and performance. So this really was a joint work with HP providing both hardware and manpower so that we could accelerate the testing phase. >>You know, chris H P E has just been doing such a great job of really focused on this. And you know, I've been Governor for years before it was fashionable the idea of apps working no matter where it lives. Public Cloud data center Edge, you mentioned. Edge line has been around for a while. You know, apps centric, developer friendly cloud first has been an H P E. Kind of guiding first principle for many, many years. >>But it has and you know, you know as our our ceo internal areas cited by 2022 everything will be able to be consumed as a service in our portfolio. Uh And then this stack allows us the simplicity and the consume ability of the technology and degranulation of it allows us to simplify the installation, simplify the actual deployment bringing into a cloud ecosystem. But more importantly for the end customer, they simply get an enterprise quality product running on identity optimized stack that they can consume through a orchestrated simplistic interface. That's that's cos that's what they're warning for today is where they come to me and asked hey how do I need a, I've got this new app new project and you know it goes back to who's actually coming, it's no longer the I. T. People who are actually coming to us, it's the lines of business. It's it's that entire dimension of business owners coming to us going this is my challenge and how can you HP help us And we rely on our breath of technology but also a breath of partners to come together and are of course reality is hand in hand and are collaborative business unit are collaborative storage product engineering group that actually brought this market. So we're very excited about this solution >>chris thanks for that input. Great insight, Jerome, congratulations on a great partnership with H. P. E. Obviously um great joint customer base congratulations on the product release here. Big moving the ball down the field as they say new functionality, clouds cloud native object store, phenomenal um So wrap wrap wrap up the interview. Tell us your vision for scalability in the future of storage. >>Yeah. Yeah I start I mean skeleton is going to be an amazing leader is already um but yeah so you know I have three themes that I think will govern how storage is going and obviously um Mark Andrews had said it software is everywhere and software is eating the world so definitely that's going to be true in the data center in storage in particular. Uh But the free trends that are more specific. First of all I think that security performance and agility is now basic expectation. It's not you know, it's not like an additional feature. It's just the best table, stakes, security performance and a job. Um The second thing is and we've talked about it during this conversation is edged to go you need to think your platform with Edge Co and cloud. You know you don't want to have separate systems separate design interface point for edge and then think about corn and think about clouds and then think about the divers. All this needs to be integrated in the design. And the third thing that I see as a major trend for the next 10 years is that a sovereignty uh more and more. You need to think about where is the data residing? What are the legal challenges? What is the level of protection against who are you protected? What what is your independence uh strategy? How do you keep as a company being independent from the people? You need to be independent. And I mean I say companies, but this is also true for public services. So these these for me are the three big trends. I do believe that uh software find distributed architecture are necessary for these tracks. But you also need to think about being truly enterprise grade. And there has been one of our focus with the design of a fresca. How do we combine a lot with product With all of the security requirements and that our sovereignty requirements that we expect to have in the next 10 years? >>That's awesome. Congratulations on the news scale. D Artois ca the big release with HP exclusive um, for six months, chris tucker, distinguished engineer at H P E. Great to ceo, jeremy, katz, ceo sexuality. Great to see you as well. Congratulations on the big news. I'm john for the cube. Thanks for watching. >>Mhm. >>Yeah.