(upbeat music) >> Okay, welcome back everyone. This is theCube's extended hours. Things are starting to settle down. Dinner has started being served. We're here with Prince Alvarez, has an invitation for the VIP gala. Part of Monaco leaning into crypto, we're reporting on it. Not our normal set, more of an after hours vibe. We're here with Iman Bashir, found of Craftly.ai. Thanks for coming on theCube. >> Thanks for having me. >> So I love your story. You're a coder, built some code, started a company. Now you're the CEO. You hired some people to wrap around support you. Now you're running the show. What a great story. How did you get here? Give me the origination story >> Basically, for as long as I can remember, I've been an entrepreneur. My parents have stories of me being too young to babysit, but I would create a babysitting agency and have sent babysitters out or I would sell my lunches. Throughout school, I would always find some kind of entrepreneurship endeavor. And when I came out of school, I kept finding myself lacking the necessary skills to really do a startup. And so that's when I discovered coding. And I took myself through coding boot camps, and I started websites and I'm like, no, I want something more perpetual. I want to make money when I sleep. And then from there I found search engine optimization. So how to get to the top of Google. And I started working really quickly with like really big companies. And immediately I realized my full budget's spent on copywriting. And so that's when I discovered you could have that written by AI. Not going to replace you, but it's there to enhance you. And so built an AI copywriter. >> And so what does it do? >> Basically you type in a couple words. It could be anything, any use case. So product descriptions for eCommerce, blog articles for any company really, web copy, even does songs. Or your next breakup text, which we'll get to that. But it does basically anything. You type in a couple words and it generates text for you. All original and plagiarism free. >> Okay. Can you write our blog post for us? >> Yeah. >> Say, hey, we're covering the crypto-con in Monaco. >> Could even do a summary of this interview, yeah. >> Well, we get that transcribed in the cloud. We'll get that in a second. First. I love the story. Okay. So now you're the CEO. Great application. So imagine you're scraping pages. You looking at summaries, doing any extraction, looking at word combinations. What were some of the tech behind it? >> We use, we leverage a bunch of different models. We use GPT3, which was founded by Sam Altman, Elon Musk, all major players that basically allows you to pull 175 billion parameters of data. Anything before it was 2 billion. So now you're talking, I'm able to pull like basically the whole internet. And from there we added different models to provide learning and to get the best quality AI out there. There's a lot of bad quality. And so from there, we're able to take it, mix and match, and have it formulate the best things. >> So where are you now? So you're in your journey, the CEO, how many people in your staff, what's the status? >> So right now we have eight full time people and a bunch of contractors. Before I was the lead developer. But now as the company's growing, I have to take a backseat and be more in a sales role versus being the one to develop it every single day. And so right now we're hiring more developers as we go. >> So the funding options must be off the charts. Offers coming in left and right. >> So tons, but definitely we're in a different market environment than we were two months ago. So as you may have heard, crypto's down, possibly, but so we were - >> On temporary basis, not truly down. >> But in the beginning, I wanted to hold as much equity as possible by bootstrapping, proving concept, doing it. I have a lot of the background and skillset to have it there. So I hired the best people. And once we prove concept, we were prepared to raise and then the market kind of slowed us down. So right now, luckily our company is self-funded and supporting itself. >> Good. >> So we're making money. We're profitable. >> What you want to do. >> Yeah. >> As much as possible. >> Yeah. And so right now we do, we are looking for growth options, funding options. We're talking to a lot of people. That's why I'm here in Monaco. But it's a good place to not be desperate. It's a good place to not need the money, but. >> You know, I always said when I was running companies and to my team, my a friend gave me great advice. You can't go out of business when you have money in the bank. >> Yeah. >> So don't run out of money. >> Basically. Luckily our product, it's a subscription basis and it's a monthly, so we're making money immediately. >> All right. So I got to ask. What's the biggest challenge you've had and putting this because it's great, great story. You're really impressive. Great vision. You coded your own product. Now you got put the team around you. >> Yeah. >> What's been the challenge. How have you handled the grind? Cuz it's, the joy in the grind can be fun. >> Yeah. >> But then it gets complicated. Start adding people to the mix and you got to get milestones. You're self-funding. Which by the way, self-funding is the hardest part. >> Yeah. >> It is difficult. >> Yeah. >> Most people think like raising a big round is the top of the mountain. No, no, no, no. Self-funding is the A-1 player. That's an A play move, A player move right there. >> Definitely. I would say if I were to go back I would get funded a lot earlier, especially with the market conditions eight months ago. But one of the biggest struggles I would, I feel I have faced was just being a younger founder. Sometimes you're, there's imposter syndrome in your, within yourself. But otherwise, a lot of times people don't take you seriously immediately. Everyone always assumes that I'm someone's girlfriend at an event. Or I, they say that's cute when talking about your business. And so you have to deal with that. Yeah. Or one time I was at a conference and someone asked how I funded the company. And I said, I created ancillary revenue streams to be able to support it. And their response was, oh, I love it when my OnlyFans funds my business. And that, immediately, >> Oh my God, that is... That is total. >> But now I use it as fire to ignite me and kind of prove everyone wrong. But I definitely would say that the journey of falling in love with the journey and realizing that no matter how big you get, your problems only get bigger. So it's choosing the right problems to solve and realizing that every day there's going to be a fire. Just living in the moment. >> Well, you're such an inspiration to me and anyone. I'm going to share your story because what you just talked about, a lot of people, being a startup, you're eating glass, you're falling on your face. You're tripping all the time. Hopefully you don't get hurt. But when people make comments like that to you, given how smart you are, and how brilliant you are, how beautiful you are, that is just unacceptable. And I think that is just a really weird thing. Like that has to change. It's like, its so unacceptable. >> I feel like the world's heading in the right direction and it's up to people to use those setbacks to ignite them and push them forward, which I'm trying to. >> You know, I was, I read a book about trauma and how trauma defines you, right? >> Yeah. >> And trauma is little trauma, family trauma and and trauma's defined >> All perspective. >> Trauma's defined as not like, oh, something dire, like little things could be like little traumas. Oh yeah, I was offended by my brother. This happened there. So experiences define you. >> Yeah. >> And I think one of the things that you just mentioned is you've made it stronger, made you stronger. >> Yeah. >> The comments made you stronger. >> Oh, I definitely see, even everything that I've been through. And this is the same for a lot of first time founders. All my previous companies I've had the blessing of working with like an older mentor that had done it before. This was the first where I kind of was on my own. And when you do that, now, if I look back on the last year and a half, I could probably do the same thing in a week. Once you do it the first time you really do learn. >> I'll just tell you. You're brilliant, beautiful. You're very impressive. >> Thank you. >> Theresa Carlson, who used to run all Amazon's web services, business and public sector. She's a Renaissance woman. She's an amazing friend. Great power. That's she always, she always says to me, and she's like you know, my father was a basketball coach. I can handle with those men. And she would say, but she said it with proud, like leaning in like, hey, that's life. I'll take what life gives me. And I think that's a lesson we're seeing more of. Because you're seeing a lot more women in tech. I did 30 interviews in Europe, the past March 7th. Okay. In three weeks. >> Yeah. >> So a lot of stuff. Well, thanks for coming on. We got the events starting. I'll let you go. Thanks for sharing your story. >> Thanks for having me. >> Well, what's next for you? What's next? >> Next is, I'm going to I'm going to build the word processor of the future and be the future of writing. >> Okay. And thank you for coming out. >> There you go. I appreciate it. All right. This is theCube coverage here at the event. we'll be back with more after this break. (upbeat music)

>> From theCUBE studios in Palo Alto and Boston, connecting with thought leaders all around the world, this is a CUBE conversation. >> Hi, and welcome to another CUBE Conversation. I'm Stu Miniman coming to you from our Boston area office. We've been in the cloud native ecosystem for many years. We know many open source projects, really helping to drive innovation, help companies modernize what they're doing. And one of the companies that leads one of those initiatives, happy to welcome to the program, we're going to be talking to the co-founder and CTO of Styra, that is Tim Hinrichs. First time on theCUBE, of course, company behind OPA. Tim, thank you for joining us. Welcome to the program. >> Hi Stu, thanks for having me. >> All right, so we've had the CEO of Styra, Bill Mann, on the program before, he's many time CUBE alum, it's your first time, and I always love when I get the founder on the program. Of course the question is, give us the why Tim. There's no shortage of tools out there in the industry, but as we've seen in the ecosystem, there's always companies, I wish something could happen, I wish we had something there. Often they've built it for themselves, and then, create a project. So bring us back a little bit to that origin story and what you and the team, what was the inspiration? >> So when we... the first thing to know is that really at Styra what we're focused on is helping enterprises that are embracing cloud native technology, sort of enforce and control the authorization policies across all their different Cloud native software. So I remember authorization is that problems of which people and which machines can perform which actions on software. And so the way this all got started was we were at DIEMware, before we founded Styra, and we were talking to a number of our customers from finance and tech, and what they did was they had built one of these things. They had built a unified solution policy to manage their authorization needs across many different pieces of software. So at that point we knew that the problem was very real, cause people had to solve it themselves. And so when- >> I'm sorry Tim. Just one thing to make sure I understand this. So in the policy management you talk about there, help me understand how that fits into say identity management which is one of the top things we think about when I'm managing my IT, when I go to the Cloud. It seems related but different, yes? >> Absolutely, yeah. So identity management is really this problem of who are you? It's often solved, from a user's point of view, by providing a username and a password, or a thumbprint, or a multi-factor authentication. That's an important problem that needs to be solved. That's authentication or identity. And it's really about proving who you are. But authorization is the next step, it's about what actions can you perform once you've convinced the machine who you are. And so really that's the piece that we focus on. >> All right, yeah, once can we get people in we need... It's usually you want to give them the least amount of access possible. We understand that from a security standpoint, we need to do this. So you've said what the kind of problem was, and that this is there so how open source?... I mean we know often it's, there's many reasons why projects end up open source. So give us the journey here. >> So it started, we've really got two pieces of software, So one of which, as you say is completely open source, it's become the open policy agent project, we decided to open source it and then eventually donate it to the CNCF because it's sort of mission in life is to make authorization decisions make decisions about if an action that a user or machine is trying to take a safe or not. And, that project is really designed to be a decision maker across all the different kinds of software in the cloud native ecosystem. And so naturally, there's a need for a lot of expertise about a whole bunch of different areas, about a whole bunch of different pieces of software and the best way to sort of leverage all of the world's knowledge about all those different pieces of software is to put that project out into the open. And so for us, it was just an easy, very easy thing to do. Every single line of OPA of code that goes into OPA has been done. >> Well, absolutely it's a project I know I've seen the stickers, I've seen people talking about it in the breakout at KubeCon CloudNativeCon shows. Let's not leave everybody, waiting for the news though Tim, it had been an incubating project, believe you've got some news for us. Yeah, absolutely so OPA has now officially graduated, it's now moved from incubation into the graduation portion the CNCF. And for us, it's really exciting because it really is a reflection of the maturity of the project. Right? There's so many people using OPA and using it to solve all kinds of different use cases. We're even seeing vendors pick it up and offer native integrations with their homegrown software. So it's really exciting to see the progress of the project has made >> It just for audience that might not be familiar. What does this mean now that it's graduated as a maturity level? Is it production? Ready? What what are those criteria that allowed to go from that incubating stage to the graduation? Yeah, so there are a bunch of criteria, but I think the biggest one really is really users in production, right? It has been proven at scale for many different users all over the world, right? CNCF just did a survey recently there, a couple hundred different organizations all across the world who were using open in some way, shape or form. We see it all the time and KubeCon and CloudNativeCon talks, you can hear all about all the folks who were using it. >> Yeah, so maybe it would help if you've got a customer example or use case that you can walk us through as to how exactly that fits. >> For sure yeah. So the nice thing about OPA and more generally Styra is that you can apply it to all different kinds of use cases. So there are a couple of very popular ones using it for Kubernetes admission control or micro service authorization, those are the two most popular right now. And they both work roughly the same way but I'll give you a concrete example. For Kubernetes, anytime some end users trying to spin up any resource, whether the pod or an Ingress or anything on the Kube cluster, you can integrate OPA with that Kube API server and allow open make a decision, is this new resource safe to deploy on the cluster? Or is it not? Micro service authorization works almost exactly the same way, every time one of those micro services receives an API call, it can ask OPA is this API call safe for me to off to execute or not? And so both of those are going to work in basically the same way and that's true for all the other applications and use cases for OPA. >> Okay, and give us some of the stats if you would, how many people how many companies and people contribute to it? What was the customer base look like? >> So think they're a bunch of interesting metrics I think that was the one that's most interesting to me is that number of downloads a week. Right now, we're at roughly a million downloads a week, which is super exciting. I remember those days when we hit that one million mark total and we were very excited. And so now we're at a point where it's every week, we're hitting a million downloads, all kinds of contributors as well and I think, another good metric there to think about are, talks I think we had nearly 50 talks, organic talks from end users on OPA that we ran across it last year. >> Well it's wonderful is the thing we love in that ecosystem there is it's not just using it contributing, to the code, sharing with the community. Tim, what are the challenges in this ecosystem? if you go to the CNCF website and you look at the landscape, it's a little bit scary and taunting just because there's so many different pieces. What I understand from OPA is, are there any dependencies there when you think about, the other services that it interacts with? Or does it just, kind of do its own thing enables customers? >> Yeah, so OPA is, wasn't designed to be a standalone project, right? It doesn't depend on really any other CNCF or really any other project. It was designed to make these policies of these authorization decisions and but at the same time, it's also designed to make it very easy to integrate with a wide range of software systems. And so, I think on the OPA website we've got over 25 different integrations that we are the community have built around OPA, to go ahead and give you and deliver on that vision of unified authorization. >> You mentioned that styro has kind of two pieces help us understand, what is graduating mean for customers in general? And for Styra? Help us understand a little bit more of the business that goes along with it. >> So like I said, that first piece that we build that first piece of software we built was the policy agent project open source, the second piece of software that we built is a control plane for OPA. The idea architecturally behind OPA is that you don't have one copy of OPA running, typically, you might have 10, or 100, or thousand copies of OPA running. And you do that for availability and performance aid for decision making. And so Styra second piece of software is what we call the declarative authorization service. It is a control plane and management plane, a single pane of glass that allows you to operationalize OPA at scale for the enterprise. So it really is designed to give you that ability to control and manage distribute policy, right policy log all the policy decisions for all those Opus. And so that's really where we're, that's the second piece of software that we're putting a lot of effort energy into. >> All right, now that the great graduation is there, what does this mean? Give us a little bit of the roadmap, you're the CTO, we know, there's always, feedbacks and other updates coming. So what should we be expecting to be seeing going forward? >> So there a couple of things I'll mention here, one of which is that with OPA we did a survey recently, just trying to get a sense as to what the community needs and how they're using OPA and so one of the things we found was that the fastest growing use case for OPA, it looks to be application authorization, right? So if you're building a custom application, maybe it's a banking application, that application needs to decide every time a user performs an action is this authorized or not? So if I'm trying to withdraw money from an account, is it safe or not? And so that's the fastest growing use case for OPA that we saw on that and so what I expect to see is more and more people talking about using OPA for that application level authorization. On the Styra side, I think what we're looking forward to is just continuing to chat with the community and understand what they need around operationalizing OPA and making that control plane, that management plane do all the things that enterprises need to operationalize OPA at scale. >> Tim, you've reached the graduation, which is a phenomenal milestone in the project there, there's so many other projects out there wonder what advice you would give to other people starting business, starting a project engaging with the open source community? What have you learned along the way? Any lessons learned? And what feedback would you give others? >> Absolutely, so if I'm talking to somebody else who's interested in, starting an open source project, I'll give them a little bit of advice. So the first of which is that certainly the code matters a lot, it's codes got to be technically sound, it's got to be solving real problems. Everybody understands that. I think what a lot of people understand less of is that when you start a project, you need to put a lot of energy into growing, that community that communication, you need to focus a lot, you need to reach out to end users, and actively engage with them. Help them understand what the project's good for. Help them be successful with it. And so I think that piece is what a lot of people don't really understand, and it's something that I think we that if more people did, we'd see a lot more successful open source projects. >> Alright, Tim, I'll let you have the final word and any final things you want to feed back to the community or, potential customers for Styra? >> Sure, so first of all, I'd like to say thank you to all of our community members, all the users who've worked with us, all the vendors who are taking her doing integrations with OPA, we'd love to see it, we'd love to see more of it. And at the end of the day, I got to say I'm super excited to be working both with OPA and our commercial declared authorization service really deliver on that vision of unified authorization and deliver that to the vote to the world at large. >> Tim, congratulations to you and the OPA team and Styra definitely looking forward to seeing you at the next gathering of the community. And we'l hear more updates in the future. >> Thanks so much for having me. Steve, this is great. >> All right, and be sure to check out the cube.net for all the back catalog of interviews that we've done, including with the CEO Styra as well as upcoming events that we will be at including, of course KubeCon CloudNativeCon North America happening later this year virtually. I'm Stu Miniman, and thank you for watching theCUBE.