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John Maddison, Fortinet | CUBE Conversation, May 2020


 

from the cube studios in Palo Alto in Boston connecting with thought leaders all around the world this is a cube conversation everyone welcome to this cube conversation here in the cubes Palo Alto Studios we're here with the quarantine crew I'm John for your host we've got a great guest John Madison CMO an EVP of products of Fortinet and today more than ever in this changing landscape accelerating faster and faster certainly as this covin 19 crisis has forced business to realize a lot of the at scale problems are at hand and a lot of things are exposed in terms of problems and opportunities you have to take care of one of them security John thanks for coming on cube and looking forward to chatting about your recent event you had this week and also the updates at Florida thanks for joining me yeah it's great to be here John so more than ever the innovation strategies are not just talking points anymore in board meetings or companies there's they actually have to come out of this pandemic and operate through it with real innovation with actionable outcomes they've got to get their house in order you're seeing projects really focusing in on the at scale problems which is essentially keep the network's run and keep the sick the security fabric in place this is critical path stuff but the innovation coming out of it has to be a growth play for companies and this has been a big thing so you guys are in the middle of it we've chatted about all the four to guard stuff and all this you're seeing all the traffic you're seeing all the all the impact this work at home has forced companies to not only deal to new realities but it's exposed some things they need to double down on and things they need to either get rid of or fix fast what's your take on all this yeah you know I think it took a lot of people by surprise and the first thing I would like to do is you know spank our employees our customers and partners for the work they've done in the last six to seven weeks now what was happening was a lot of customers had built their work from home programs around a certain percentage 5% 10% 15% and that's what they scaled it for then all of a sudden you know everybody had to work from home and so you went from maybe a thousand people to 10,000 or 5,000 to 50,000 they had to scale very quickly because this had to be implemented in hours and days not weeks and months luckily our systems are able to gaile very quickly we can scale using a security processing units which offload the CPU and allow a lot of users simultaneously to access through VPN SSL VPN IPSec VPN and then we have an implementation at home ranging from a very simple Microsoft Wyant all the way to our clients all the way to even off Buda gate firewalls at home so we really did work very hard to make sure that our customers could maintain their business proposition during these times you know I want to get those work at home and I think it's a little big Sdn story and you guys have been on for a long time I mean we've talked with your you and your folks many times around st Wynn and what it means to to have that in place but this work at home those numbers are off the charts strange and this is disruption this was an unforeseen disruption it's not like a hurricane or flood this is real and we've also talked with you guys and your team around the endpoint you know the edge of the network that's the explosion of the billions of edges this is just an industry kind of inside baseball conversation and then also the immersion of the lifestyle we now live in so you have a world where it was inside baseball for this industry now every company and everyone's feeling it this is a huge issue I'm at home I got to protect myself I got data I gotta have a VPN I mean this is a reality that just wasn't seen I mean what do you guys are what are you guys doing in this area well I think it changes that this long-term architect and so you know the past we talked about there being millions of edges and people go how many billions of edges and what's happened is if you're working from home that's an edge and so the long term architecture means that companies need to take care of where their network edges are now the SEM at home they had them at the branch office they have them at the end of prize and the data center in the cloud then we need to decide know where to apply the security is it at the endpoint is it at the edges is the data center or bout an S T one is absolutely essential because every edge you'll have whether that were home now whether it be in your data center or eCampus on the cloud needs that st-1 technology and make sure you can guide the applications in a secure manner what's interesting is I actually deployed st-1 in my home here I've got two ISP connections one week I'm casting off with AT&T now that may be overkill right now for most people about putting st-1 in their homes but I think long-term homes are gonna be part of the enterprise network it's just another eight take a minute to explain the SD win I would call it the this is a mill especially this is not your grandfather's st win I mean it's changed st when is the internet I mean basically at home what does that mean if users don't know care what the products are at the end of the day they're working at home so kind of SD win has taken on a new broader scope if you will it's not just the classic SD win or is it can you take us through I mean and this is a category that's becoming much broader what's your what's your nails is there yeah again I'm not saying that you know consumers are gonna be putting SD wine in the homes right now but if I'm an executive and I rely on my communication out there are lots of meetings during the day work from home I want it to be as reliable as possible so if my one is pee goes down and I can't get on the internet that's an issue if I have to ISPs I have much higher availability but more importantly us you and I can guide the applications where I want when they want I can make sure you know my normal home traffic goes off certain direction the certain on a VLAN and segmentation policy whereas my war can be completely set out so again I you know I think SDRAM technology is important for the home long term is important for the branch for the enterprise and the data center and Earls St ones built into all up all our forty gates have sp1 you just switch it on we think it's a four essential technology going forward to drive that cloud on-ramp real quick follow-up on that for the folks in the enterprise I see the enterprise will make it easier for their customers their users who are at home so it feels consumer II invisible if you will I think that's the short-term what's what are what are you seeing your customers and prospective customers thinking when they come back or as they operate now in this new reality when they say you know what we really miss forecasted this now they have to get back to business what are they gonna do do they do more sta on I mean what's the architecture how does that get done what's the conversation like you know as this evolved for the next it's gonna slowly open up it still it's going to be a new reality for at least 12 months what's the conversation with the customer right now when it comes to going in and taking care of this so it doesn't happen again yeah what I'm doing actually actually what I'm doing a lot of virtual ABC's obviously we usually have 200 our customers that come to our corporate quarters or executive briefings and I'm doing actually more virtually and a lot of the opening conversations is they don't think they're gonna go completely Hunter's under percent back to where they were there's always going to be now a fraction of work-from-home people they may move around some of their physical location so as I said the ST when is that piece on the edge whether it be your home ranch campus or data centers gonna be there to guide the applications guide the users and devices to the right applications of wherever they may be as it could be in the cloud of communion data center it could be anywhere and then the key conversation thereafter for customers long-term architecture wise is where do I apply my security stack and the security spat consists of basic things like antivirus all right yes more detection capabilities even even response to Isis given that stack how much do I put in the edge how much do I put in my endpoint how much do I put my branch how much I put in my campus data center and cloud and then how do I maintain a policy a single policy across all of those and then now and again maybe I have to move that stack cross so that's going to be the key long term architecture question for enterprises as they move to a slightly different composition of workforce in different locations is hey I've got to make sure every edge that I have I identify and I secure when SP ran and then how do I apply the security stack cross all the diff tell great insight thanks for sharing that I want to get your take on now speaking of working at home you're also the CMO as well as the EVP of products which is a unique job because you can talk about any think when the cube we love it you had an event accelerate 2020 the folks watching go to the hashtag on Twitter hashtag accelerate 20 that's the hash tag you'll see a lot of the the pictures of the slides and some commentary I was laying down some tweets all the analysts were as well what are some of the highlights for you is a great presentation by the CEO you gave a talk and there's a lot of breakouts you had to do a digital event because you couldn't hold the physical event so you kind of had a shelter-in-place kind of and how did it go and what are some of the highlights yeah on the one side I was a bit sad you know we had or what we call accelerates arrange for this year in Barcelona and New York Mexico and San Jose we had to cancel war for them and I'm very quickly spin up a digital event a virtual event and you know we end up there's some initial targets around you know you know each of our physical events we get between two and three thousand and so we're thinking you know if we got to ten thousand this would be great we actually ended up with thirty thirty-two thousand or something like that registered and actually the percentage that showed off was even higher so we had over 20,000 people actually come online and go through our keynotes we built it so you go through the keynotes then you can go off to the painting what we call the breakouts for more detail we did verticals oh it did more technology sessions and so it's great and you know we tried our best to answer the questions online because these things are on demand we had three we had one for the u.s. one premiere and won't write back and so there was times but to get that sort of exposure to me is amazing twenty thousand people on there listening and it connects into another subject which is education and fun yet for some time as invested I would say you know my CEO says but I'll invest a bit more in education versus the marketing advertising budget now go okay okay that's that hey we'll work on that but education for us we announced a few weeks ago that education is now training is free for customers for everybody and we'd also been you know leading the way by providing free training for our partners now it's completely free for everybody we have something called the network security expert which goes from one to eight one and two of that are actually open to the public right now and if I go to the end of last year we had about two to three thousand people maybe a week come on and do the training obviously majority doing the NSC one courses you get further through to eight it's more technical last week we had over eighty thousand people we just think about those numbers incredible because people you know having more time let's do the training and finding is as they're doing this training going up the stack more quickly and they're able to implement their tools more quickly so training for us is just exploded off the map and I and there's a new reality of all the unemployment and also people are at home and there's a lot of job about the skill gap before in another cube conversation it's it's more apparent than ever and why not make it free give people some hope give them some tools to be successful there's demand yes and it's not you know it's not just them you know IT professionals are Ennis e1 is a foundational course and you'll see kids and students and universities doing it and so Ben Mars granddad's dad's doing it so we we're getting all sorts of comments and social media about the training you know our foundation great stuff has a great we'll put a plug on that when should we get that amplified for its really good stuff I got to ask you about the event one of the things I really like about the presentation was from your CEO and you gave one as well was the clarity around the vision of security and a couple of things that were notable to me was the confluence of the collision between networking and security and at the intersection of those two forces you have an accelerated integrated policy dynamic to me this is the heart of DevOps of what used to be in cloud being kind of applied to security you have data you got all kinds of new things emerging new patterns new signals that's security so you got to be you got to be fast you got to identify things so you guys are in this business that's one force and the other one was the billions of edges and this idea that there's no perimeter so it's everything's immersive so illustrate some points of validation on that from your standpoint is that how you guys are seeing it unfold in the future is that happening now can you give us a feeling for whether where we are and that those those kind of paradigms yeah good point so I think it's been happening it's happening now has been happening the future you know if you look at networking and our CEO Enzi talked about this and that networking hasn't really cheer outing and switching we go back to 2000 we had 100 mega under megabit now you have formed a gigabit but the basic function we haven't really changed that much securities different we've gone from a firewall and we add VPN then we at next-gen firewall then we had SSL inspection now we've added sd1 and so this collisions kind of an equal in that you know networking's sped ahead and firewalling is stayed behind because it's just got too many applications on that so the basic principle premise of the company of putting net is to build and bring that together so it's best of all accelerate the basic security network security functions so you can consolidate multiple functions on one system and then bring networking and security together a really good example of security where or nexium firewall where you can accelerate and so our security processing units and my analogy simple analogy is GPUs inside games where their GPU offloads CPU to allow rendering to happen very quick it's the same for us RSP use way of a network SPU and we have a Content SPU which all flows the CPU to allow a security and networking do it be accelerated work now coming to your second point about the perimeter I I'm not quite sure whether the perimeters disappear and the reason I say that is customer still goes they have firewalls on the front of the networks they have endpoint protection they have protection in the cloud so it's not that the perimeters disappeared it's just but much larger and so now the perimeters sitting across all your infrastructure your endpoints your in factories you got IOT devices you've got workloads in different powered and that means you need to look very carefully at those and give visibility initially and then apply the control that control maybe it's a ten-point security it may be SD mine at the edge it may be a compliance template in the cloud but you need visibility of all those edges which have been created with the perimeters reading across the image it's interesting you bring up a good point we always have kind of debates over beers on this on this topic you know the old model was mote you know get the castle and the gate but here the perimeter of the edge if you believe there's an edge and I do believe you find it perfectly the edge is a perimeter it's an endpoint right so it's a door into the internet so are the network so is the perimeter just an end adorn there's more doors right so or service yeah just think about it the castle would did multiple doors is the back everyone's the door there's this dozle someday and you have to define those H's and have visibility of them and that's why things like network access control know for you know zero trust network access is really important making sure you kind of look at the edge inside your way and so your data center and then it's like you powd what workloads are spinning off and what's the configuration and what's there what's from a data perspective right your recommendation and I'm a customer looking at my network I got compute I got edge devices and users I realized there's a billions of edges on my network now and the realities hit me I wasn't really being proactive on investing what do I do what's the PlayBook for me as I start to rethink that and what do I put into place how do I get going now I got to rethink it I now recognize I got full validation I got to manage this I got to do something what's your recommendation to me if I'm a customer the key to me is and I've had this conversation now for the last five years and it's getting louder and louder and that is I suppose I spend a lot of money on point solution point but even end point may have five point products on there and so they're getting to the conclusion it's just too hard to manage I can't find all the right people I get so many alerts from so many security systems I can't work out what's going on and the conversation now is how do I deploy a platform we call it the security fabric now I don't deploy that fabric across my network I'm not saying you should go from 30 vendors to one vendor that would be nice of course but I what I'm saying as you go from 30 vendors down to maybe five or six platform the platform's perform multiple functions it could be they're out there you attach a platform a designer platform just birth protector or a particular organization or part of the network and so the platform allows you then to build automation and the automation allows you to see things more quickly and react to things more quickly and do things without manual intervention the platform approach it's absolutely starting to resonate yes you've still got very very large customers who put everything into segments of a C's Exedra book most customers now moving towards a yeah I think you know as you see and again back to that collision with the end of the intersection we have integrated policies if you're gonna do any integration which is the data problem so we talk about all the time to a lot of different tools can create silos and there's a use case for that but also creates problematic situations I mean a platform gives you a much more robust capability to be adaptive to be real time to program and automate yeah it's it's it's an issue if you've got 30 vendors and just be honest it's also an issue in the industry so I mean networking the story kind of worked out how to work together you can use the same different vendor switches and routers and they roughly work together with cybersecurity they've all been deal you know built totally separately not to even work and that's why you've got these multiple layers you've got a product the security problem then this got its own analytics engine and manager then you've got a manager of managers and an analyzer of analyzers and the sim system and then a saw I mean just goes on it makes it so complex for people and that's why I think they look into something a bit more simplified but most importantly the platform must be friendly from a consumption model you must be able to do an appliance where you need to do virtual machine SAS cloud native container whatever it may be because that network has changed in those ages as those edges move you've got them to have a platform that adaptable to the consumption model require you know I had a great cartridge with Phil Quaid you see your seaso over there and we were chatting around you know this idea of I won't say customization but there's no one turnkey monolithic application it seems to these platforms tend to be enabling where the seaso trend is to have teams building ok and and and almost a customized but building software to automate to solve their use case for their outcome so enabling that is a trend we're seeing so I think you guys are on the right track there any comment on your take on this enabling platform is that something that you guys are seeing that CSIS is looking at more in-house development more use case focus because they have the data they got real-time they need to be building on a platform not told what they could do yeah I think you've always had this this network team trying to build things fast and open and the security team trying to post things down and make it more secure you know it becomes even more problematic if you kind of go to the cloud where you've got pockets a developer's kind of thing do things in the DevOps way really as fast as possible and sometimes the controls are not put in place in fact no the big as I said the biggest issue for the cloud is not so much you know malware it it's more about miss configuration that's why you're seeing the big breaches and that's more of a customer thing to do and so I think what the seaso is trying to do is make sure they apply the controls appropriately and again their job has become much harder now we've got all the multitude of endpoints that they didn't have before they've got now there when that's not just the closed MPLS network is old off different types of broadband 5 G's coming towards the end of this year next year as well the data centers may have decreased a bit but they've still got datacenter capacity and they're probably got 5 or 6 hours and 20 different SAS applications that put a deal with and they've got to deal with developers in there so it's a harder job for them and they need to melt or add those tools but come back to that single point of management great stuff John Madison CMO EVP great insight there it's almost a master class right there you laid it all out on what's going on a final question any change is what any other news updates on the four net front I know you guys got some answer I didn't see the breakouts of the session I had something else going on I think I've been walking dog and do some other things but you know being at home and to take care of things what's new what's what's out that people might have missed that's coming out of for today you're telling me you didn't have 60 hour a breakout on dedicated I don't think yeah we've you know we've have a lot going on you know we have a big R&D team here in North America and Canada and with a lot of products coming out this time of the year we bring out our 40 OS network operating system with 6.4 over 300 new features inside there including new orchestration systems for sp1 and then also we actually launched on network processor seven and the board gate already 200 F powered by four network processor sevens it's some system out there and provide over 800 gigs of fire or capacities but in bill V explain acceleration they can do things like elephant flows huge flows of data so there's always there's always new products coming out of 14 it sure those are the two big ones for this quarter you guys certainly are great interviews to talk to great a lot of expertise there final final question you know everyone every company's got their culture Moore's laws cadence of Moore's laws Intel faster cheaper smaller what's the for Annette culture if you had to kind of boil it down what's it you guys are always pushing great products out there all high quality I'll see security you got to be buttoned up and have good ops and controls but you still need to push the envelope and have stadia what's the culture if you had to kind of boil the culture down for Porter net what would it be that's always an interesting question and so the company's been going since 2000 okay the founders are still there NZ's CEO and Michael Z's the CTO and I think that one of the philosophies is that listen to the customer very closely because you can get distracted by shiny objects all over the place I want to go and do this oh yeah let's build this what about this and in the end the customer and and what they want may get lost and so we listen very closely we use you know we have a very high content of technology people who can translate the customer use case into what we should build and so I think that's the culture we have and maintain that so we're very close to our customers we've been building very quickly for them make sure it works it needs tweaking then we'll look at it again a very very customer driven always great to hear from the founders you guys had a great event accelerate 20 that's the hashtag some great highlights on Twitter some commentary there and of course go to Ford a net site to check out the replays Sean man so thanks for taking the time to share your insights here on the cube conversation I really appreciate it thank you okay it's cube concert here in Palo Alto we're bringing you all the interviews during this time we have our quarantine crew the cube is virtual we'll do whatever it takes to get the interviews out there and get the stories out there and the people behind the tech making it happen I'm John Fourier thanks for watching [Music]

Published Date : May 15 2020

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