this is the cute live from the Moscone Center in San Francisco this is silicon angles continuous coverage a vm world 2010 now inside the queue we're back I'm excited too I'm John furry with SiliconANGLE calm I'm really excited to have John Troyer here who is the senior community social media manager also executive producer who put the whole bloggers lounge social media lounge together John thanks so much for doing this and we'll get into a conversation but I just want to say it's been a pleasure working with you you know VMware at the show set new agenda and I think this blogger lounge we have some areas improve I think but from my standpoint really people were excited by it in setting the agenda so congratulations thanks it was really a pleasure working with you guys as well I think you've done a great job all this week this is really innovative what we've done here we always bring community to it we always bring multis multimedia and social media distribution to it but what an often conference the old school right the old style would be let's spend a couple million bucks let's bring in some TV crews and and do it that way we've done it kind of mean a much more agile for happen anywhere hackers you know it's awesome man it's great we were very pleased with the amount of content we produced the show coverage we're right here in the middle of the bloggers lounge so we got some interaction there we're going to have some bloggers on later and be experts on later today so I think it's really been a successful project today is dedicated to the to get the community out there but I mean I had an observation I didn't think it's gonna be this big that the broadcast sided with all the executives people were energized I had a personal element to it it wasn't the big heavy lights it wasn't the CNN trucks but we know we got the content out with good sound and HD you were going to fix the little audio thing but but you know from a Content standpoint it's going to look good and sound good and okay it's not the standard big equipment I don't I mean I don't care great to be here I don't thinks everybody's watching us now doesn't care only eight yeah only produce an H pump at HD onto the internet but the thing is BM world is really exciting I this is my fifth vmworld so I have not been to all of them this I think is the biggest what's certainly the biggest I think it's the most exciting the most there's a palpable buzz going on both in the industry and here on the show floor vendor after vendor attendee after attendee even the show staff has this kind of silly grin on their face because there's so much going on it all went so well everyone's so excited the connections that are being made and that's what I mean I'm a social media guy right and this is that this is an extension of that into the real world social media we're connecting online but that that activates when people actually get together in person and I've seen it happen over and over again what we've tried to do here on the cube is it is then convey a little bit of that excitement back out you know Alan to the internet for folks who couldn't come so I think anyway I've it's been great time here and I hope everybody else has enjoyed our coverage both Twitter or Facebook you know video etc it's been it's been great I mean it's just just we got sound bites we got content a mountain of content so that's phenomena it's all going out to the social grass and activity streams but you've been on the floor minutes exciting I what are your report I mean what's your report I mean you seeing a lot of tweets you seeing the connections are being made I'll see that the party was great great feedback from last night the vendors had their partners had their party what's to give us inside the ropes of the social media activity that went on because we didn't get much I see it much of it with the final year you know I work with the guys that work in the data center right and they're they're the hands-on practitioners that are out there and they need they have often been working with VMware for years and it's interesting you know some years you could come to VMware and I get the feedback well I knew everything so I talked to people but I didn't really go to the sessions and it was ok and it was good it was good to reconnect this year I'm hearing my god there's so much new going on I talked to some extra vendors that I'm interested in you know vCloud director is really interesting vshield is really interesting you know all that from the news from VMware was fascinating the labs were great and so what I'm hearing is a what I've seen from the guys I'm working with and talk to is a real sense of excitement I have to bring this back to my I have to bring this back to my company you have to bring this back to my data center and even though we are we I used to think of myself as a virtualization expert you know we've gotta broaden that conversation out to our whole the data center the operations of our IT department you know how our CIO runs things is going to also be brought along in this kind of technological shift social media has got a lot of social science to it it's all about you know connections and handshakes and all and going stuff online and is very social I mean do you think like the momentum i agree with device so i saw the same thing usually it's lobby con hey sessions i blew that off middle the party but i saw i saw the same thing you did but do you think that that's contagious i mean that momentum that excitement you think that was an element of it absolutely and I mean it was interesting I mean it in vm world's past I was the one doing a lot of the blogging I was open to it a lot of the tweeting you know you talk to people all day you you upload videos all night it's a very active it's a lot of work yeah you know if we have a blogger lounge here today in the lobby it was very visible it was very nice but I think if you really had to map out the bloggers social media activity lounge this year you'd have to draw a circle all around Moscone I mean everybody's belonging everybody's tweeting the tweet stream on the keynote was insane I had about 50 I had tables for about 50 bloggers and tweeters but the entire audience of 17,000 was tweeting blanket average we we trended in San Francisco number two on Twitter you know that day and with VMware and we were number five a little later on the day is insane it's exciting so everyone here is really engaged I seriously flow going on it really changes we were talking a couple of weeks ago it's like the old days CES or or or or not see yes Comdex you know you you get ready for the show you'd go to the show you come home for the show this year this build up the social media connectivity that happens before during and after it it's it turns the event into something completely different I think this is an event within the event i mean the social media flow was phenomenal I mean I still guys doing podcasts in the lobby video streaming the event as this phenomena it's exciting it's a whole new world out there we got a couple of podcasts coming up here next yeah we got some podcast any final comments about you know what you're what you take away is from a social media standpoint any goals for next year any things that you on your mind well you know I mean vmworld is a tribal event it's the gathering of a site of innovators who are really taking things to the next level so I think as we as we'll see what happens in them in the social media world in a year a lot can change all of our cameras will be smaller you know we'll probably do it more remotes it'll be it'll be interesting it bought by yahoo yeah I mean we have a lot of fourscore activities so I think you know we'll try to do more community stuff we might probably have multiple video streams I mean it our capabilities increase but it'll all be about people right at the end in the end social media is people right it's all about connecting people and will continue to do that I mean I'm excited about the fact that you know the industry is evolving and growing up together and this business that's being done I mean it's it's an uptick in the economy you know vmware is actually be a big part of that enablement and so you know when people are doing business it's just a different vibe in the social excitement that comes from meetings countless meetings where it's like yeah deals are going on like partnerships are being made I mean that's the 1 2 15 that Todd was talking about that yeah there's a there's definitely something in the air the industry the the technology and then something's going right at VMware too so I feel it internally congratulations John Shorey executive producer the blogger lounge social media the cube thanks for for supporting us and being a part of it and helping us a collaborate on the content thanks so much thanks for working with us had a great time