>> Narrator: Live, from Copenhagen, Denmark, it's theCube. Covering KubeCon and Cloud Native Con Europe 2018. Brought to you by the Cloud Native Computing Foundation and its ecosystem partners. >> Hello, everyone, welcome back to theCUBE exclusive coverage of CNCF. The Cloud Native Foundation, Compute Foundation, part of the Linux Foundation of KubeCon 2018 here in Copenhagen, Denmark. I'm John Furrier co-host of theCUBE here with analyst this week Lauren Cooney, who is the founder of Spark Labs, brand new start up that she founded to help companies bring innovation to Cloud Native, bring in all of her expertise to companies. Also, here on theCUBE, Lauren, great to have you this week. >> Thanks, John. >> Here in Europe, you've done so much work in the area of open source over the years. You've done, you were radical renegade, progressive, pushing PHP, bringing that to Microsoft. Doing a lot of great things, and now we're in a new modern era, and you're bringing that expertise, but you're also on the front lines of the new wave. >> Lauren: Definitely. >> Cloud Native, so what's your take? What's your analysis? I mean, there's so much going on. You can't just retrofit old school open source, but it's got to build on the next generation. What's your thoughts? >> It has to build on the next generation, but you also have to look back at what has happened in the past. I think what is incredibly important to see is the mistakes that have been made in the past, so that people don't repeat them. One of the things that I'm seeing here and hearing a lot about is multiple distributions of Kubernetes out there, and when I hear multiple distributions I get worried that they're going the open sack route and there is going to be too many distributions out there. I would rather see one or two standard become kind of more standard and people building on top of that. I think it's the right way to go versus the splintering of the community. If the community is going to stay together you're going to have to narrow that down. >> What's the rationale for the distribution? Because, we've seen this before. Certainly at Hadoop, we saw people come out with distros and then abandon them, and then people coalesce around. >> Oh, they'll just die on the vine. I mean, fundamentally they just will die on the vine. It won't be, if it's not de facto already you're probably not going to get it de facto. >> John: What should companies do? Should they have a distro down. >> They should map to one of the key distros right now. They should, basically, use what is out there already. The one that they feel is right, and for their users, and for their company long term. >> I really enjoyed a couple of interviews we had yesterday. I want to just kind of revisit a couple of them. Tyler and Dirk, we had Tyler on from the new programming language ballerina that was launched. He's part of WSO2. Dirk is from Vien, where former early Linux guy, Linux foundation guy, worked with Linux tarballs in the early days. These guys know up the source. So you look at some of those leaders, and they say, "Hey, this is about the people" What are the things that we can draw from the past that are still relevant today? As the new formula of Kubernetes horizontally scalable cloud, Cloud Native thousands and, potentially, millions of micro-services coming online, new kinds of dynamic policy based infrastructure software, everything's coming. >> Service mesh, can't forget service mesh. >> Service meshes are going to be huge. What do we have to keep and preserve, and what is being built out that's new? >> Well, I think that you need to preserve the feeling of the community and what's going on there. I mean, these communities, actually it's communities not community, and these folks are coming along for the wave right? And I think it's important to make sure that people are aware of that, and there's lots of different personalities and lots of different goodness that can be brought to the table with that and the recognition of that. I also think that, for the most part, I do believe that this is one of the strongest communities out there, and it will continue to be for a number of years. >> I want to get your thoughts on something Ed Warnicke said from Cisco because he was very complimentary of the CNCF as are other people, and we have been complimentary as well about keeping everything tight to the core and allowing people to innovate. So you have, and we have commented on theCUBE and other KubeCons about this, and they've been doing it, which is let the innovation foster on the technical side as well as let people flex their business model opportunities. >> Lauren: Definitely. >> Not so much just for the sake of commercialization because if you have too much commercialization you might stunt the community of growth organically so there's a balance, and I think CNCF has done a good job there, but they've kept the core of Kubernetes really tight which has allowed the de facto standard approach to be Kubernetes. That has created great opportunity, and people are super excited by that. What's your analysis of what happens next? What needs to happen? What's the momentum phase two of this? >> I think part of it is, how do you monetize, right? It's looking at, and this is part of what Spark Labs actually does, is we actually work with companies, some that are in the CNCF, and we work on them in different ways to monetize. Is it a services wrapper that's going to work? Is it additional features or functionality? The innovation comes with the technology, but with that technology you have to have the business model kind of in mind when you're building this out so you can figure out how to make money. As these smaller companies especially are looking to do and some of the bigger companies as well. >> I really think it's important for the CNCF and the Linux foundation and I know they're on this so its not critical analysis so much as it is more of an observation. You have a long tail of start ups and kind of a fat tail if you will, that are out there, and you have the big whales out there Google, Microsoft, Amazon, and others at the top. There was a comment in Austin, a snarky comment. I won't say by who, but I was looking at the logo board of the sponsors, and the guy said, "All those start-ups, they might be dead in 18 months" and it made me pause and say okay, that's an observation because they were brand new companies. >> Lauren: Mm hmm. >> That can't happen. We need to have a model of preservation for start-ups to experiment, to grow. This is something you're doing at Spark Labs so what's your view of this? And, reaction to the fact that this has to happen. What can we do as an industry and community to make sure the start ups-- >> I think the Linux foundation is doing one of the best things that can be done out there. Other open source foundations do too. Is they create the infrastructure so that folks have the support for marketing, or legal, or something along those lines, but so companies are allowed to innovate and then the Linux Foundation basically bets on the innovation and they bet on multiple innovations with multiple companies so they allow these companies to thrive while giving them the support inside of that. >> John: Yeah. >> And I think that's really helping a lot of these companies along. >> Well, Dave Collins always says is the membership organization, so no members no business model so I mean they're incented to make sure that, or hope, that these guys can survive, and certainly there's going to be some misfires and people will natural evolution. So what are you most excited about? I got to ask ya, I mean you're out on your own now. Congratulations, you started up. >> Thank you. >> Super exciting for you and I'm happy that you're going to go out on your own. What are some of the things you're excited about? What are you digging your teeth into, in terms of projects? Share what you're doing. >> I'm super excited about these companies that are coming out with true multi-cloud. So, allowing applications to run across multiple environments, public, private, et cetera. And we've been saying we can do it for a decade or something like that, but fundamentally that wasn't the case. You did have to re-write code. You did have to do a lot of underlying things to make that occur. One of the things that I'm super excited about is being able to take those companies and figure out how to actually get their product to market faster. Some of these guys are still in stealth. They need to move really fast if they want to catch up. I also love working with them on figuring out how to build out their teams, figuring out how to monetize. What are the next steps? What are the business plans, really, behind this? What is the one, three, five year model that they're going to use? I also love helping them get the money, of course. I think that's the fun part too. >> Yeah, it's always fun. Start-ups are great. What I'm excited about, I got to tell ya, I got to share with you just some personal feelings. I love this market right now because I've seen many waves of innovation and I think this wave of cloud native, whatever you want to call it this massive wave or sets of waves coming in and you got blockchain and other things going on behind it these centralized applications which I think is part of this set coming in, is that it's bigger than all the other waves combined and because there's so much value creation on the horizon and I think historically, this moment in time, historically is going to be a point we're going to look back and say the Kubernetes de facto standard galvanized a set of industry, a new card of players who are going to establish a new way methodology of doing things, and we're documenting it. Secondly, the role of community, as you pointed out, is so important here, and it's strong, but now we're living in a new age of digital. We're seeing formations of new kinds of community engagement digitally, not just the events, so I'm excited with theCUBE and what we're doing here, and what the Linux Foundation is doing because there's now going to be, potentially, exponential growth and acceleration around the combination of community. >> Yup. >> The community growth with this new modern commercialization on digital. >> It's definitely increasingly important, and you have to look at it from the technologies making it happen. The technology is looking at, edge computing is going to make digital happen really when you look at all the end points and things along those lines. And, I think that it's going to be great for everyone involved in that. >> Yeah, and we can learn a lot from looking at the Facebook example of how fake news swayed the election. How people were weaponizing content for bad things. There's also an opposite effect, we believe that you can do the for good. >> Lauren: Totally agree. >> I think digital will have a big role in the next generation community formations, community growth, short cuts to the truth, really that's what it's all about. It's about the people, so certainly we're going to be documenting it. Thanks for your commentary. >> Lauren: Definitely. >> Appreciate it, great to work with you this week. Day two of exclusive coverage, here at the Linux Foundation's Cloud Native Compute Foundation's, CNCF's KubeCon 2018. This is where Kubernetes, service mesh, Istio a lot of great projects, from a lot of smart people. We're here on the ground covering it live. Day two, we'll be back with more coverage. Stay with us for day two coverage, after this short break. (electronic music)