(bright upbeat music) >> Hello, welcome to this CUBE Unstoppable Domain Showcase. I'm John Furrier, host of theCUBE. We've been showcasing all the great content about Web3 and what's going around the corner for Web4. Of course, Unstoppable Domains is one of the big growth stories in the business. Brad Kam, the Co-founder is here with me, of Unstoppable Domains, Brad, great to see you, thanks for coming on this showcase. >> Thanks, pleasure for having me. >> So you have a lot of history in the Web3. They're calling it now, but it's basically crypto and blockchain. You know, the white paper came out and then, you know how it developed was organically. We saw how that happened. Now you're the co-founder of Unstoppable Domains. You're seeing the mainstream, I would say mainstream scene, Superbowl commercials, okay? You're seeing it everywhere. So it is here. Stadiums are named after cryptos, companies. It's here. Hey, it's no longer a fringe, it is reality. You guys are in the middle of it. What's going on with the trend, and where does Unstoppable fit in and where do you guys tie in here? >> I mean, I think that what's been happening in general, this whole revolution around cryptocurrencies and then NFTs and what Unstoppable Domain is doing. It's all around creating this idea that people can own something that's digital. And this hasn't really been possible before Bitcoin. Bitcoin was the first case. You could own money. You don't need a bank, no one else. You know, you can completely control it. No one else can turn you off. Then there was this next phase of the revolution, which is, assets beyond just currencies. So NFTs, digital art. What we're working on is like a decentralized identity, like a username for Web3 and each individual domain name is an NFT. But yeah, it's been a crazy ride over the past 10 years. >> It's fun because, you know, on siliconangle.com, which we founded, we were covering early days of crypto. In fact, our first website, the developer want to be paid in crypto. It's interesting. Price of Bitcoin, I won't say that how low it was. But then you saw the ICO Wave, the token started coming in. You started seeing much more engineering focus, a lot of white papers coming out, a lot of cool ideas. And then now you got this mainstream of this. So I got to ask you, what are the coolest things you guys are working on, because Unstoppable has a solution that solves a problem today, and that people are facing at the same time, it is part of this new architecture. What problem do you guys solve right now that's in market that you're seeing the most traction on? >> Yeah, so it's really about, so whenever you interact with a blockchain, you wind up having to deal with one of these really, really crazy public keys, public addresses. And they're like anywhere from 20 to 40 characters long, they're random, they're impossible to memorize. And going back to even early days in crypto, I think people knew that this tech was not going to go mainstream if you have to copy and paste these things around. If I'm getting ready to send you like a million dollars, I'm going to copy and paste some random string of numbers and letters. I'm going to have no confirmations about who I'm sending it to, and I'm going to hope that it works out. It's just not practical. People have kind of always known there was going to be a solution. And one of the more popular ideas was, doing kind of like what DNS did, which is, instead of having to deal with these crazy IP addresses, this long random string of numbers to find a website, you have a name like a keyword, something that's easy to remember. You know, like a hotels.com or something like that. And so what NFT domains are, is basically the same thing, but for blockchain addresses. And yeah, it's just better and easier. There's this joke that everybody, you know, if you want to send me money, you're going to send me a test transaction of, you know, like a dollar first, just to make sure that I get it. Call me up and make sure that I get it before you go and send the big amount. Just not the way of moving billions of dollars of value is going to work in the future. >> Yeah, and I think one of the things you just point out, make it easier. When you have these new waves, these shifts, we saw it with the web pages. More and more web pages were coming on, more online users. They called it the online populations growing. Here, the same thing's happening. And if the focus is on ease of use, making things simpler to understand, and reducing the step it takes to do things, right? This is kind of what's going on and with the developer community, and what Ethereum has done really well is, brought in the developers. So that's the convergence of all the action. And so, when you (John chuckles) so that's where you're at right now. How do you go forward from here? Obviously, there's business development deals to do, you guys are partnering a lot. What's the strategy? What are some of the things that you can share about some of your business activity that points to how mainstream it is and where it's going? >> So I think the way to think about an NFT domain name is that it's meant to be like your identity on Web3. So, it's going to have a lot of different context. So it's kind of like your Venmo account, where you could send me money to brad.crypto, can be your decentralized website, where you can check out my content at brad.crypto. It can also be my like login kind of like a decentralized Facebook O oth, where I can log into DApps and share information about myself and bring my data along with me. So it's got all of these different things that it can do, but where it's starting is inside of crypto wallets and crypto apps, and they are adopting it for this identity idea. And it's the same form of identity across all your apps. That's the thing that's new here. So, yeah, that's the really big and profound shift that's happening. And the reason why this is going to be maybe even more important than a lot of, you know, your listeners think is that, everyone's going to have a crypto wallet. Every person in the world is going to have a crypto wallet. Every app, every consumer app that you use is going to build one in. Twitter just launched, just built one. Reddit is building one. You're seeing it across all the consumer finance apps. So it's not just the crypto companies that you're thinking of, every app's going to have a wallet. And it's going to really change the way that we use the internet. >> I think there's a couple things you pointed. I want to get your reaction to and thoughts more on this concept of DApps or decentralized applications, DApps or depending on what you call it. This is applications. And that take advantage of the architecture, and then this idea of users owning their own data. And this absolutely reverses the script today. Today, you see Facebook, you see LinkedIn, all these silos, they own the data that you are the product. Here, the users are in control. They have their data, but the apps are being built for it for the paradigm shift here, right? That's what's happening. Is that right? >> Totally, totally. And so, it all starts. I mean, DApp is just this crazy term. It feels like it's this, like really foreign, weird thing. All it means is that you sign in with your wallet instead of signing in with a username and password, where the data is stored inside of that app. Like inside of Facebook. So that's the only real, like, core underneath difference to keep in mind, signing in with the wallet. But that is like a complete sea change in the way the internet works. Because I have this key, this private key, it's on my phone or my device or whatever. And I'm the only one that has it. So, if somebody wanted to hack me, they need to go get access to my device. Two years ago, when Twitter got hacked, Barack Obama and Elon Musk were tweeting the same stuff. That's because Twitter had all the data. And so, you needed to hack Twitter instead of each individual person. It's a completely different security model. It's way better for users to have that. But, if you're thinking from the user perspective, what's going to happen is, is that instead of Facebook storing all of my data, and then me being trapped inside of Facebook, I'm going to store it, and I'm going to move around on the internet, logging in with my Web3 username, my NFT domain name, and I'm going to have all my data with me. And then I could use 100 different Facebooks all in one day. And it would be effortless for me to go and move from one to the other. So, the monopoly situation that we exist in as a society is because of the way data storage works and- >> So that's a huge point. So let's double down on that for one more second. This is a huge point. I want to get your thoughts. So I think people don't understand that in the mainstream having that horizontal traversal or ability to move around with your identity in this case, your Unstoppable Domain and your data allows the user to take it from place to place. It's like going to other apps that could be like Facebook, where the user's in charge. And they're either deciding whether to share their data or not, or they're certainly continuate their data. And this allows for more of a horizontal scalability for the user, not for a company. >> Yeah, and what's going to happen is, as users are building up their reputation. They're building up their identity in Web3. So you have your username and you have your profile and you have certain badges of activities that you've done. And you're building up this reputation. And now apps are looking at that, and they're starting to create social networks and other things to provide me services because it started with the user. And so, the user is starting to collect all this valuable data, and then apps are saying, well, hey, let me give you a special experience based on that. But the real thing, and this is like the core, I mean, this is just like a core capitalist idea, in general. If you have more competition, you get a better experience for users. We have not had competition in Web2 for decades because these companies have become monopolies. And what Web3 is really allowing is, this wide open competition. And that's the core thing. Like, it's not like, you know, it's going to take time for Web3 to get better than Web2. You know, it's very, very early days. But the reason why it's going to work is because of the competitive aspect here. Like it's just so much better for consumers when this happens. >> I would also add to that, first of all, great point, great insight. I would also add that the web presence technology based upon DNS specifically is, first of all, it's asking, so it's not foreign characters, it's not Unicode for the geeks out there. But that's limiting too, it limits you to be on a site. And so, I think the combination of kind of inadequate or antiquated DNS has limitations. So if... And that doesn't help communities, right? So when you're in the communities, you have potentially marketplaces that could be anywhere. So if you have ID, I'm just kind of thinking it forward here. But if you have your own data and your own ID, you can jump into a marketplace, two-sided marketplace anywhere. An app can provide that, if the community's robust, this is kind of where I see the use case going. How do you guys, do you guys agree with that statement and how do you see that ability for the user to take advantage of other competitive or new emerging communities or marketplaces? >> So I think it all comes down. So identity is just this huge problem in Web2. And part of the reason why it's very, very hard for new marketplaces and new communities to emerge is 'cause you need all kinds of trust and reputation. And it's very hard to get real information about the users that you're interacting with. If you're in the Web3 paradigm, then what happens is, is you can go and check certain things on the blockchain to see if they're true. And you can know that they're true 100%. You can know that I have used Uniswap in the past 30 days, and OpenSea in the past 30 days. You can know for sure that this wallet is mine. The same owner of this wallet also owns this other wallet, owns this asset. So having the ability to know certain things about a stranger is really what's going to change behavior. And one of the things that we're really excited about is being able to prove information about yourself without sharing it. So I can tell you, hey, I'm a unique person. I'm an American, I'm not an American, but I don't have to tell you who I am. And you can still know that it's true. And that concept is going to be what enables what you're talking about. I'm going to be able to show up in some new community that was created two hours ago, and we can all trust each other that a certain set of facts are true. And that's possible because- >> And exchange value with smart contracts and other with no middle men involved activities, which is the promise of the new decentralized web. All right, so let me ask you a question on that. Because I think this is key. The anonymous point is huge. If you look at any kind of abstraction layers or any evolution in technology over the years, it's always been about cleaning up the mess or extending capabilities of something that was inadequate. We mentioned DNS, now you got this. There's a lot of problems with Web2, 2.0, social bots. You mentioned bots. Bots are anonymous and they don't have a lot of time in market. So it's easy to start bots, and everyone who does either scraping bots, everyone knows this. What you just pointed out was, in an ops environment that was user choice, but has all the data that could be verified. So it's almost like a blue check mark on Twitter without having your name, kind of- >> It's going to be 100s of check marks, but exactly. 'Cause there's so many different things that you're going to want to communicate to strangers, but that's exactly the right mental model. It's going to be these check marks for all kinds of different contexts. And that's what's going to enable people to trust that they're, you know, you're talking to a real person or you're talking to the type of person you thought you were talking to, et cetera. But yeah, it's, you know, I think that the issues that we have with bots today are because Web2 has failed at solving identity. I think Facebook at one point was deleting half a billion fake accounts per quarter. Something like the entire number of user profiles they were deleting per year. So it's just a total- >> And they spring up like mushrooms. They just pop up, to think that's the problem. I mean, the data that you acquire in these siloed platforms is used by them, the company. So you don't own the data, so you become the product as the cliche goes. But what you guys are saying is, if you have an identity and you pop around to multiple sites, you also have your digital footprints and your exhaust that you own. Okay, that's time, that's reputation data. I mean, you can cut it any way you want, but the point is, it's your stuff over time, that's yours. And that's immutables on the blockchain, you can store it and then make that permanent and add to it. >> Exactly. >> That's a time based thing versus today, bots that are spreading misinformation can get popped up when they get killed. They just start another one. So time actually is a metric for quality here. >> Absolutely. And people already use it in the crypto world to say like, hey, this wallet was created greater than two years ago. This wallet has had transactions for at least three or four years. Like this is probably a real, you know, this is probably a legitimate user. And anybody can look that up. I mean, we can we go look it up together right now on Etherscan, it would take a minute. >> Yeah, (indistinct). Yeah, I'm a big fan, I can tell, I love this product. I think you guys are going to do really well. Congratulations, I'm a big fan. I think this is needed. What are some of the deals you've done? blockchain.com is one and Opera. Can you take us through those deals and why they're working with you? Let's start with blockchain.com. >> Yeah, so the whole thing here is that, this identity standard for Web3 apps need to choose to support it. So, you know, we spent several years as a company working to get as many crypto wallets and browsers and crypto exchanges to support this identity standard. Some of the largest and probably most popular companies to have done this are, blockchain.com, for example, blockchain.com, one of the largest crypto wallets in the world. And you can use your domain names instead of crypto addresses. And this is super cool because blockchain.com in particular focuses on onboarding new users. So they're very focused on how we're going to get the next 4 billion internet users to use this tech. And they said, usernames are going to be essential. Like, how can we onboard this next several billion people if we have to explain to them about all these crazy addresses. And it's not just one, like we want to give you 10, 40 character addresses for all these different contexts. Like, it's just no way people are going to be able to do that without having a user name. So, that's why we're really excited about what blockchain.com's doing. They want to train users that this is the way you should use the tech. >> Yeah, and certainly no one wants to remember. I remember how writing down all my... You know, I was never a big wallet fan 'cause of all the hacks I used to write it down and store it in my safe. But if the house burns down or I kick the can who's going to find it, right? So again, these are all important things. Your key storing it, securing it, super important. Talk about Opera. That's an interesting partnership because it's got a browser that people know what it is. What are they doing different? Almost imagine they're innovating around the identity and what people's experiences with what they touch. >> Yeah, so this is one of those things that's a little bit easier and I strongly encourage everybody to go and try DApps after this. 'Cause this is going to be one of those concepts, it can be a little easier if you try it than if you hear about it. But the concept of a wallet and a browser are kind of merging. So it makes sense to have a wallet inside of your browser. Because when you go to a website, the website's going to want you to sign in with your wallet. So having that be in one app is quite convenient for users. And so Opera was one of the trailblazers, a traditional browser that added a crypto wallet so that you can store money in there. And then also added support for domain names for payments and for websites. So, you can type in brad.crypto and you can send me money, or you can type in brad.crypto into the browser and you can check out my website. I've got a little NFT gallery. You can see my collection up there right now. So that's the idea is that, browsers have this kind of superpower in Web3. And what I think is going to happen, Opera and Brave have been kind of the trailblazers here. What I think is going to happen is that, these traditional browsers are going to wake up and they're going to see that integrating a wallet is critical for them to be able to provide services to consumers. >> I mean, it is an app. I mean, why not make it a DApps as well? Because why wouldn't I want to just send you crypto, like Venmo, you mentioned earlier, which people can understand that concept. Venmo, let me make my cash. Same concept here. But built in to the browser, which is not a browser anymore it's a reader, a DApp reader, basically with a wallet. All right, so what does this mean for you guys and the marketplace? You got Opera pushing the envelope on browsing, changing the experience, enabling the applications to be discovered and navigated and consumed. You got blockchain.com with the wallets and being embedded there. Good distribution. Who are you looking for for partners? How do people partner? Let's just say theCUBE wants to do NFTs, and we want to have a login for our communities, which are all open. How do we partner with you? Or do we? We have to wait or is there a... I mean, take us through the partnership strategy. How do people engage with Unstoppable Domains? >> Yeah, so, I mean, I think that if you're a wallet or a crypto exchange, it's super easy, we would love to have you support being able to send money using domains. We also have all sorts of different kind of marketing activities we can do together. We can give out free stuff to your communities. We have a bunch of education that we do. We're really trying to be this onboarding point to Web3. So there's, I think a lot of cool stuff we can do together on the commercial side and on the marketing side. And then the other category that we didn't talk about was DApps. And we now have this login with ensemble domains, which you kind of alluded to there. And so you can log in with your domain name and then you can give the app permission to get certain information about you or proof of information about you, not the actual information, if you don't want to share it, because it's your choice and you're in control. And so, that would be another thing. Like, if you all launch a DApps, we should absolutely have login with Unstoppable there. >> Yeah, there's so much headroom here. You got a short term solution with exchange. Get that distribution, I get that, that's early days of the foundation, push the distribution, get you guys everywhere. But the real success comes in for the login. I mean, the sign in single sign in concept. I think that's going to be powerful, great stuff. Okay, future, tell us something we don't know about Unstoppable Domains that people might be interested in. >> I think the thing that you're going to hear about a lot from us in the future is going to be around this idea of identity, of being able to prove that you're a human and be able to tell apps that. And apps are going to give you all kinds of special access and rewards and all kinds of other things, because you gave 'em that information. So that's probably, that's the hint I'm going to drop. >> You know, it's interesting, Brad. You bring trust, you bring quality verified data, choose intelligence software and machine learning, AI and access to distributed communities and distributed applications. Interesting to see what the software does with that. Cause it traditionally didn't have that before. I mean, just in mind blowing. I mean, it's pretty crazy. Great stuff. Brad, thanks for coming on. Thanks for sharing the insight. The Co-founder of Unstoppable Domains, Brad Kam. Thanks for stopping by theCUBE's Showcase with Unstoppable Domains. >> Thanks for having me. (bright upbeat music)

(upbeat music) >> Hello, welcome to theCUBE's presentation with Unstoppable Domains. It's a showcase we're featuring all the best content in Web 3 and with unstoppable showcase, I'm John Furrier, your host of theCUBE. We got a great guest here, Matt Mickiewicz who's the Chief Revenue Officer of Unstoppable Domains. Matt, welcome to the showcase, appreciate it. >> Thank you for having me. >> So the theme of this segment is the potential of the Web 3 marketplace with Unstoppable Domains. You're the Chief Revenue Officer, you guys have a very interesting concept that's going extremely well, congratulations. But you're using NFTs for access and domains, Of course through the metaverse is huge. People want their own domains, but it's not just like real estate in the sense of a website. It's bigger than that it's a lot going on. So take us through what is the value proposition and what is the product? >> Absolutely, so for the past 20 years, most of us have been interacting on the internet using usernames issued to us by big corporations like Facebook, Google, Twitter, TikTok, Snapchat, et cetera. Whenever we get these usernames for free it's because we and our data are the product. As some of the recent leaks in the media have shown incentive individual in companies are not always aligned. And most importantly individuals are not in control of their own digital identity and the data, which means they can economically benefit from the value they create online. Think of Twitter as a two-sided marketplace with 0% revenue share back to its creators. We're now having in the creator economy and we believe that individuals should see the economic rewards of what they do and create online. That's what we are trying to do in** support of domains is provide user own and control identity to four and a half billion internet users. >> It's interesting to see change that's happening with Web3 and just in cultural terms, users are expecting to be part of the creator the personality of the company, there's this almost this intermediation of the middle man whether it's an ad network or a gatekeeper of any kind people going direct, right? So if I'm an artist, I can go direct to my fans. >> Exactly, so Web3 really shifts the power away from a aggregators. Aggregators and marketplaces have been some of the best business models for the last 20 years onto the internet. But Web3 is going to dramatically change all over the next decade. Bring more power back in the hands of consumers. >> What type of companies do you guys work with and partner with that we see out there? Give us some examples of the kinds of companies you're doing business with end partnering with. >> Yeah, so let's talk about use cases first actually. Was the big use case that we identified initially for NFT domain names was around cryptocurrency transfers. Anyone who's ever bought cryptocurrency and tried to transfer it between accounts or wallets is familiar with these awkwardly long hexa decimal strings of random numbers and letters, or even if you make a single type of money is lost forever. That's a pretty scary experience that exists today. That 2 trillion asset dollar as a class with 250 million users. So the first set of partners that we worked on integrating with, we're actually crypto wallets and exchanges. So we will allow users to do is replace all their long hexa decimal wallet addresses with a single human readable name, like John.NFT or MattMickiewicz.crypto to allow for simple crypto transfers. >> And how do the exchange work with you guys on that is it a plugin, is it co-locating code together? What's the relationship between exchanges and Unstoppable Domains? >> Yeah, absolutely great question. So exchanges actually have to do a little bit of engineering list to work with us and they can do that by either using our resolution libraries or using one of our APIs in order to look up an Unstoppable Domain and figure out all the wallet addresses that's associated with that name. So today we work with dozens of the world's top exchanges and wallets ranging from OKX to Coinbase wallet, to Trust wallet, to bread wallet, and many many others. >> I got to ask you on the wallet side, is that a requirement in terms of having specific code and are the wallets that you work well with? Explain the wallet dynamic between Unstoppable Domains and wallets. >> Yeah, so wallets all have this huge usability problem for their users because every single cryptocurrency held by every single one of their users has a different hexadecimal wallet address. And once again every user is subject to the same human fallacies and errors where if they make a single type their money can be lost forever. So what we enable these wallets to do is to make crypto transfer simple and less scary than the current status quo by giving the users an Unstoppable name that they can use to attach to all the wallet addresses on the back end. So companies like Trust Wallet for example, which has 10 million user or Coinbase Wallet. When you go to the crypto transfer fields, there you can just type in an unstoppable name It'll correctly route the currency to the right person, to the right wallet, without any chance for human error. >> When these big waves coming out I got to ask this question, 'cause a lot of people in the mainstream are getting into it now. It reminds me of the web wave that hit the big thing was how many people are coming online, was one of the key metrics and how many web pages are being developed was another metric, which meant that people were building out webpages. And it's hard to look back and think, wow, that was actually a KPI. So internet users and webpages where the two proxies 'cause then search engines came out and everything else happened. So I got to ask you, there are people watching, they're seeing it on commercials on TV, they're seeing it everywhere stadiums are named after crypto companies. So, the bottom line is people want to know how NFT domains take the fear out of working with crypto and sending crypto. >> Yeah, absolutely, so imagine we had to navigate the web using IP addresses rather than typing in Google.com. You'd have to type in a random string of numbers that you'd had to memorize. That would be super painful for users and internet wouldn't have gotten to where it is today with almost 5 billion people online. The history of computer networks we have human readable naming systems built on top in every single instance, it's almost crazy that we got to a $2 trillion asset class with 250 million users worldwide. 13 years after the Satoshi white paper, without a human readable naming system other Unstoppable Domains in a few of our competitors, that's a fundamental problem that we need to solve in order to go from 250 million crypto users in 2022 to 5 billion crypto users a decade from now. >> And just to point out, not to look back and maybe make a correlation but I will, if you look at the naming system of DNS, what it did to IP addresses, that's one major innovation that enabled the web. Then you look at what keyword navigation has done on top of DNS, what that did for the industry, and that basically birthed Google keywords basically ads. So that's trillions and trillions of dollars. Again, now shifting to you guys, is that how you see it? Obviously it's decentralized, so what's different? Okay, I get, so if you compare here Google was successful, keyword advertising industry for the last of 25 years or 20 years. >> What's different now is? >> yeah >> Yeah, what's different now is the technology inflection points. So Blockchains have evolved to a point where they enable high throughput high transaction volume and true decentralized ownership. The NFTs standard, which is only a couple years old, has taken off massively around trading of profile pictures like CryptoPunks and the Bored Apes Yacht Club where the use cases extend much more than just a cool JPEG that goes up in value two or three X year over year. There is a true use case here around ownership of identity ownership over data, a decentralized login authentication and permission data sharing. One of the sad things that happened on the internet the last decade really was, that the platforms built out have now allowed developers to build on top of them in a trustless comissionless way. Developers who built applications on top of them, the early monopolies in the last decade, got the rules changed on them. APIs cut off, new fees instituted. That's not going to happen in Web3 because all permission list. Once an NFT is minted, it's custody in a user's own wallet, we cannot take the way it will continue to exist in eternity, regardless of what happens to Unstoppable Domains, which gives developers a lot more confidence in building new products for the Web3 identity standard that we're building out. >> You know what's amazing is that's a whole another generational shift. I've always been a big fan of abstractions when innovation is needed when there are problems that need to be solved, messes to be cleaned up, a good abstraction layer on top of new architecture is really, really phenomenal. I guess the key question for I have for you is, theCUBE we have all this video where's our NFT how should we implement NFTs? >> There's a couple different ways you could think about it, you could do proof of attendance protocol NFTs, which are really interesting way for users to show that they were at particular event. So just in the same way that people collect T-shirts from conferences, people will be collecting NFTs to show they were attending in person cultural moments or that they were part of an event online or offline. You could do NFTs for our employees to show that they were at your company during certain periods of the company's growth. So think of replacing their resume with a cryptographically secure resume like this on the Blockchain and perpetuity. Now more than half of all resumes contain lies, which is a pretty gnarly problem as a hiring manager that we constantly have to sort through. There's where that this can impact that side of the market as well. >> That's awesome, and I think this is a use case for everything we appreciate that. And of course we can have the most favorite cube moments, it can be a cube host NFT at Board Apes out there. Why not have a board cube host going on and then.. >> We're an auction for charity and OpenSea. >> All right, great stuff, now let's get into some of the cool tech nerd stuff, which is really the login piece which I think is fascinating. The having NFTs be a login mechanism is another great innovation, okay. So this is cool, 'cause it's like think of it as one click NFTs, if you will. What's the response been on this login with Unstoppable for that product? What's some of the use cases, can you get some examples of the momentum intraction? >> Yeah, absolutely, so we launched a product less than 90 days ago and we already have 90 committed or integrated partners live today with a login product. And this replaces login with Google, login with Facebook with a way that it's user owned and user controlled. And over time people will be attaching additional information back to their NFT domain name, such as their reputation, their history, things they've done online and be able to permission to share that with applications that they interact with in order to gain rewards. Once you own all of your data, and you can choose who you shared with . Companies will incentivize you to share data. For example, imagine you just buy a new house and you have 3000 square feet to furnish. If you could tell that fact and prove it, to a company like Wayfair, would they be incentivized to give you discounts? We're spending 10, 20, $30,000 and you'll do all of your purchasing there rather than spread across other e-commerce retailers. For sure they would, but right now when you go to that website, you're just another random email address. They have no idea who you are, what you've done, what your credit score is, whether you're a new house buyer or not. But if you could permission to share that using a log and installable product, I mean the web would just be much much different. >> And I think one of the things too, as these, I call them analog old school companies, old guard companies as referred to in theCUBE talk here. But we always call that old guard as the people who aren't innovating. You could think about companies having more community too, because if you have more sharing and you have this marketplace concept and you have these new dynamics of how people are working together, sharing will provide more or transparency but yet security on identity. Therefore things are going to be happening organically. That's a community dynamic what's your view on that? And what's your reaction. >> Communities are such an important part of Web3 and the cryptos ecosystem in general. People are very tightly knit, they all support each other. There there's a huge amount of collaboration in this space because we're all trying to onboard the next billion users into the ecosystem. And we know we have some fundamental challenges and problems to solve, whether it's complex wallet addresses, whether it's the lack of portable data sharing, whether it's just simple education, right? I'm sure, tens of million of people have gone to crypto for the first time during this year's Super Bowl based on some of those awesome ads they ran. >> Yeah, love the QR code, that's a direct response. I remember when the QR codes been around for a long time. I remember in the late 90's, it was a device at red QR code that did navigation to a webpage. So I mean, QR codes are super cool, great way to get, and we all using it too with the pandemic to ordering food. So I think QR codes are here to stay, in fact, we should have a QR code on all of our images here on the screen too. So we'll work on that, but I got to ask you on the project side, now let's get into the devs and kind of the applications, the users that are adopting unstoppable and this new way of things. Why are they gravitating towards this login concept? Can you give some examples and give some color commentary to why are these D-application, distributed application, dApps guys and gals programming with you guys? >> Yeah, they all believe that the potential for what we're trying to create around user own controlled identity. Where the only company in the market right now with a product that's live and working today. There's been a lot of promises made, and we're the first ones to actually delivered. So companies like Cook Finance for example, are seeing the benefit of being able to have their users, go through a simple process to check in and authenticate into the application using your NFT domain name rather than having to create an email address and password combination as a login, which inevitably leads to problems such as lost passwords, password resets, all those fun things that we used to deal with on a daily basis. >> Okay, so now I got to ask you the kind of partnerships you guys are looking at doing. I can only imagine the old school days you had a registry and you had registrars, you had a sales mechanism. I noticed you guys are selling NFT kind of like domain names on your website. Is that a kind of a current situation, is that going to be ongoing? How do you envision your business model evolving and what kind of partnerships do you see coming along? >> Yeah, absolutely, so we're working with a lot of different companies from browsers to exchanges, to wallets, to individual NFT projects, to more recently even exploring partnership opportunities with fashion brands for example. Monetarily, market is moving so so fast. And what we're trying to essentially do here is create the standard naming system for Web3. So a big part of that for us will be working with partners like blockchain.com and with Circle, who's behind the USDC coin on creating registry such as .blockchain and .coin and making those available to tens of millions and ultimately hundreds of millions and billions of users worldwide. We want an Unstoppable domain name to be the first asset that every user in crypto gets even before they buy their Bitcoin, Ethereum or Dogecoin. >> It makes a lot of sense to abstract the way the long hexa desal stream we all know, that we all write down, put in a safe, hopefully we don't forget about it. I always say, make sure you tell someone where your address is. So in case something happens, you don't lose all that crypto. All good stuff. I got to ask this the question around the ecosystem. Okay, can you share your view and vision of either yourself or the company when you have this kind of new market, you have all kinds of, we meant the web was a good example, right? Web pages, you need to web develop and tools. You had HTML by hand, then you had all these tools. So you had tools and platforms and things kind of came well grew together. How is the Web3 stakeholder ecosystem space evolving? What are some of the white spaces? What are some of the clearly defined areas that are developing? >> Yeah, I mean, we've seen explosion in new smart contract blockchains in the past couple of years, actually going live, which is really interesting because they support a huge number of different use cases, different trade offs on each. We recently partnered and moved over a primary infrastructure to Polygon, which is a leading EVM compatible smart chain, which allows us to provide free gas fees to users for minting and managing their domain name. So we're trying to move all obstacles around user adoption. Here you'll need to have Ethereum in your wallet in order to be an Unstoppable Domains customer or user, you don't have to worry about paying transaction fees every time you want to update the wallet addresses associated with your domain name. We want to make this really big and accessible for everybody. And that means driving down costs as much as possible. >> Yeah, it's a whole nother wave. It's a wave that's built on the shoulders of others. It's a shift in infrastructure, new capabilities, new applications. I think it's a great thing you guys do in the naming system, makes a lot of sense. It abstraction layer creates that ease of use, it simplifies things, makes things easier. I mean was the promise of these abstraction layer. Final question, if I want to get involved, say we want to do a CUBE NFT with Unstoppable, how do we work with you? How do we engage? Can you give a quick plug on what companies can do to engage with you guys on a business level? >> Yeah, absolutely, so we're looking to partner with wallet exchanges, browsers and companies who are in the crypto space already and realize they have a huge problem around usability with crypto transfers and wallet addresses. Additionally, we're looking to partner with decentralized applications as well as Web2 companies who perhaps want to offer logging with Unstoppable domain functionality. In addition to, or in replacement of the login with Google and login with Facebook buttons that we all know and love. And we're looking to work with fashion brands and companies in the sports sector who perhaps want to claim their Unstoppable name, free of charge from us. I might add in order to use that on Twitter or in other marketing materials that they may have out there in the world to signal that they're not only forward looking, but that they're supportive of this huge waves that we're all riding at the moment. >> Matt, great insight, chief revenue officer, Unstoppable Domains. Thanks for coming on the showcase, theCUBE and Unstoppable Domains share in the insights. Thanks for coming on. >> Thank you. >> Okay, this CUBE's coverage here with the Unstoppable Domain showcase. I'm John Furrier, your host, thanks for watching. (upbeat music)

(bright upbeat music) >> Hello, welcome to theCUBE, "Unstoppable Domains Showcase." I'm John Furrier, your host of theCUBE. We got a great discussion here called the influencers around what's going on Web 3.0. And also this new sea change, cultural change around this next generation, internet, web, cloud, all happening, Jeremiah Owyang, Industry Analyst and Founding Part of Kaleido Insights. Jeremiah, great to see you thanks for coming on I appreciate it. Ren Besnard, Vice President of Marketing and Unstoppable Domains in the middle of all the action. Gentlemen, thanks for coming on on theCUBE for this showcase. >> Wow, my pleasure. >> Thanks for having us, John. >> Jeremiah, I want to start with you. You've seen many ways refer in all of your work for over a decade now. You've seen the Web 2.0 wave now the Web 3.0 is here. And it's not, I wouldn't say hyped up it's really just ramping up. And you're seeing real practical examples. You're in the middle of all the action. What is this Web 3.0, can you frame for us? I mean, you've seen many webs. What is Web 3.0 mean, what is it all about? >> Well John, you and I worked in the Web 2.0 space and essentially that enabled peer-to-peer media where people could upload their thoughts and ideas and videos without having to rely on centralized media. Unfortunately, that distributed and decentralized movement actually became centralized on the platform which are the big social networks and big tech companies. And this has caused an uproar because the people who are creating the content did not have control, could not control their identities, and could not really monetize or make decisions. So Web 3.0 which is a moniker of a lot of different trends, including crypto, blockchain and sometimes the metaverse. Is to undo the controlling that has become centralized. And the power is now shifting back into the hands of the participants again. And in this movement, they want to have more control over their identities, their governance, the content that they're creating, how they're actually building it, and then how they're monetizing it. So in many ways it's changing the power and it's a new economic model. So that's Web 3.0. Without really even mentioning the technologies. Is that helpful? >> Yeah, it's great. And Ren, we're talking about on theCUBE many times and one notable stat I don't think it's been reported, but it's been more kind of a rumor. I hear that 30% of the Berkeley computer science students are dropping out and going into to crypto or blockchain or decentralized startups. Which means that there's a big wave coming in of talent. You're seeing startups, you're seeing a lot more formation, you're seeing a lot more, I would say it's kind of ramping up of real people, not just people with dream is actual builders out here doing stuff. What's your take on the Web 3.0 movement with all this kind of change happening from people and also the new ideas being refactored? >> I think that the competition for talent is extremely real. And we start looking at the stats, we see that there is an enormous draft of people that are moving into this space. People that are fascinated by technology and are embracing the ethos of Web 3.0. And at this stage I think it's not only engineers and developers, but we have moved into a second phase where we see that a lot of supporting functions, you know, marketing being one of them, sales, business development are being built up quite rapidly. It's not without actually reminding me of the mid 2000s, you know. When I started working with Google, at that point in time the walled gardens rightly absorbing vast, vast cohorts of young graduates and more experienced professionals that were passionate and moving into the web environment. And I think we are seeing a movement right now, which is not entirely similar except faster. >> Yeah, Jeremiah, you've seen the conversations of the cloud, I call the cloud kind of revolution. You had mobile in 2007. But you got Amazon Web Services changed the application space on how people developed in the cloud. And again, that created a lot of value. Now you're seeing the role of data as a huge part of how people are scaling and the decentralized movements. So you've got cloud which is kind of classic today, state of the art enterprise and or app developers. And you've got now decentralized wave coming, okay. You're seeing apps being developed on that architecture. Data is central in all this, right. So how, how do you view this as someone who's watching the landscape, you know, these walled gardens are hoarding all the data I mean, LinkedIn, Facebook. They're not sharing that data with anyone they're using it for themselves. So as- >> That's right. >> They can control back comes to the forefront. How do you see this market with the applications and what comes out of that? >> So the thing that we seen out of the five things that I had mentioned that are decentralizing. (Jeremiah coughing) Are the ones that have been easier to move across. Have been the ability to monetize and to build. But the data aspect has actually stayed pretty much central, frankly. What has decentralized is that the contracts, the blockchain ledgers, those have decentralized. But the funny thing is often a big portion of these blockchain networks are on Amazon 63 to 70%, same thing with (indistinct). So they're still using the Web 2.0 architectures. However, we're also seeing other forms like IPFS where the data could be spread across a wider range of folks. But right now we're still dependent on what Web 2.0. So the vision and the promise Web 3.0 when it to full decentralization is not here by any means. I'd say we're at a Web 2.25. >> Pre-Web 3.0 no, but actions there. How do you guys see the dangers, 'cause there's a lot of negative press but also there's a lot of positive press. You're seeing a lot of fraud, we've seen a lot of the crypto fraud over the past years. You've seen a lot of now positive. It's almost a self-governance thing and environment, the way the culture is. But what are the dangers, how do you guys educate people, what should people pay attention to, what should people look for to understand, you know, where to position themselves? >> Yes, so we've learned a lot from Web 1.0, Web 2.0, the sharing economy. And we are walking into Web 3.0 with eyes wide open. So people have rightfully put forth a number of challenges, the sustainability issues with excess using of computing and mining the excessive amount of scams that are happening in part due to unknown identities. Also the architecture breaks DAOn in some periods and there's a lack of regulation. This is something different though. In the last periods that we've gone through, we didn't really know what was going to happen. And we walked and think this is going to be great. The sharing economy, the gig economy, the social media's going to change the world around. It's very different now. People are a little bit jaded. So I think that's a change. And so I think we're going to see that sorted out in suss out just like we've seen with other trends. It's still very much in the early years. >> Ren, I got to get your take on this whole should influencers and should people be anonymous or should they be docs out there? You saw the board, eight guys that did that were kind of docs a little bit there. And that went viral. This is an issue, right? Because we just had a problem of fake news, fake people, fake information. And now you have a much more secure environment imutability is a wonderful thing. It's a feature, not a bug, right? So how is this all coming down? And I know you guys are in the middle of it with NFTs as authentication. Take us, what's your take on this because this is a big issue. >> Look, I think first I am extremely optimistic about technology in general. So I'm super, super bullish about this. And yet, you know, I think that while crypto has so many upsides, it's important to be super conscious and aware of the downsides that come with it to, you know. If you think about every Fortune 500 company there is always training required by all employees on internet safety, reporting of potential attacks and so on. In Web 3.0, we don't have that kind of standard reporting mechanisms yet for bad actors in that space. And so when you think about influencers in particular, they do have a responsibility to educate people about the potential, but also the dangers of the technology of Web 3.0 of crypto basically. Whether you're talking about hacks or online safety, the need for hardware, wallet, impersonators on discord, you know, security storing your seed phrase. So every actor influencer or else has got a role to play. I think that in that context to your point, it's very hard to tell whether influencers should be anonymous, oxydemous or fully docked. The decentralized nature of Web 3.0 will probably lead us to see a combination of those anonymity levels so to speak. And the movements that we've seen around some influencers identities become public are particularly interesting. I think there's probably a convergence of Web 2.O and Web 3.0 at play here, you know. Maybe occurring on the notion of 2.5. But for now I think in Web 2.0, all business founders and employees are known and they held accountable for their public comments and their actions. If Web 3.0 enables us to be anonymous, if DAOs have voting control, you know. What happens if people make comments and there is no way to know who they are, basically. What if the DAO doesn't take appropriate action? I think eventually there will be an element of community self-regulation where influencers will be acting in the best interest of their reputation. And I believe that the communities will self-regulate themselves and will create natural boundaries around what can be said or not said. >> I think that's a really good point about influencers and reputation because. Jeremiah, does it matter that you're anonymous have an icon that could be a NFT or a picture. But if I have an ongoing reputation I have trust, to this trust there. It's not like just a bot that was created just to spam someone. You know I'm starting to getting into this new way. >> You're right, and that word you said trust, that's what really this is about. But we've seen that public docs, people with their full identities have made mistakes. They have pulled the hood over people's faces and really scammed them out of a lot of money. We've seen that in the, that doesn't change anything in human behavior. So I think over time that we will see a new form of a reputation system emerge even for pseudonym and perhaps for people that are just anonymous that only show their potential wallet, address a series of numbers and letters. That form might take a new form of a Web 3.0 FICO Score. And you could look at their behaviors. Did they transact, you know, how did they behave? Were they involved in projects that were not healthy? And because all of that information is public on the chain and you can go back in time and see that. We might see a new form of a scoring emerge, of course. Who controls that scoring? That's a whole nother topic gone on controling and trust. So right now, John we do see that there's a number of projects, new NFT projects, where the founders will claim and use this as a point of differentiation that they are fully docs. So you know who they are and in their names. Secondly, we're seeing a number of products or platforms that require KYC, you know, your customers. So that's self-identification often with a government ID or credit card in order to bridge out your coins and turn that into fiat. In some cases that's required in some of these marketplaces. So we're seeing a collision here between our full names and pseudonyms and being anonymous. >> That's awesome. And I think this is the new, again, a whole new form of governance. Ren, you mentioned some comments about DAO. I want to get your thoughts again. You know, Jeremiah we've become historians over the years. We're getting old I'm a little bit older than you. (Jeremiah laughs) But we've seen the- >> You're young men. You know, I remember breaking in the business when the computer standards bodies were built to be more organic and then they became much more of a, kind of an anti-innovation environment where people, the companies would get involved, the standards organization just to slow things DAO and mark things up a little bit. So, you know, you look at DAOs like, hmm, is DAO a good thing or a bad thing. The answer is from people I talk to is, it depends. So I'd love to get your thoughts on getting momentum and becoming defacto with value, a value proposition, vis-a-vis just a DAO for the sake of having a DAO. This has been a conversation that's been kind of in the inside the baseball here, inside the ropes of the industry, but there's trade offs. Can you guys share your thoughts on when to do a DAO and when not to do a DAO and the benefits and trade offs of that? >> Sure, maybe I'll start off with a definition and then we'll go to, Ren. So a DAO, a decentralized autonomous organization, the best way to think about this It's a digital cooperative. and we've heard of worker cooperatives before. The difference is that they're using blockchain technologies in order to do three things, identity, governance, and rewards and mechanisms. They're relying on Web 2.0 tools and technologies like discord and Telegram and social networks to communicate. And as a cooperative they're trying to come up with a common goal. Ren, what's your take, that's the setup. >> So, you know for me when I started my journey into crypto and Web 3.0, I had no idea about what DAO actually meant. And an easy way for me to think of it and to grasp the nature of it was about the comparison between a DAO and perhaps a more traditional company structure, you know. In the traditional company structure, you have (indistinct), the company's led by a CEO and other executives. The DAO is a flat structure, and it's very much led by a group of core contributors. So to Jeremiah's point, you know, you get that notion of a cooperative type of structure. The decision making is very different, you know. We're talking about a super high level of transparency proposals getting submitted and voting systems using (indistinct) as opposed to, you know, management, making decisions behind closed doors. I think that speaks to a totally new form of governance. And I think we have hardly, hardly scratched the surface. We have seen recently very interesting moments in Web 3.0 culture. And we have seen how DAO suddenly have to make certain decisions and come to moments of claiming responsibility in order to police behavior of some of the members. I think that's important. I think it's going to redefine how we're thinking about that particularly new governance models. And I think it's going to pave the way for a lot of super interesting structure in the near future. >> Yeah and that's a great point. >> Go ahead, Jeremiah. >> That's a great point, Ren. Around the transparency for governance. So, John you post the question, does this make things faster or slower? And right now in the most doubts are actually pretty slow because they're set up as a flat organization. So as a response to that they're actually shifting to become representative democracies. Does that sound familiar? Or you can appoint delegates and use tokens to vote for them and they have a decision power. Almost like a committee and they can function. And so we've seen actually there sometimes are hierarchy except the person at the top is voted by those that have the tokens. In some cases, the people at the top had the most tokens. But that's a whole nother topic. So we're seeing a wide variety of governance structures. >> You know, Ren I was talking with Matt G, the Founder of Unstoppable. And I was telling him about the Domain Name System. And one little trivia note that many people don't know about is that the US government 'cause the internet was started by the US. The Department of Commerce kept that on tight leash because the international telecommunications wanted to get their hands on it because of ccTLDs and other things. So at that time, 'cause the innovation yet was isn't yet baked out. It was organically growing the governance, the rules of the road, keeping it very stable versus melding with it. So there's certain technologies that require, Jeremiah that let's keep an eye on as a community let's not formalize anything. Like the government did with the Domain Name System. Let's keep it tight and then finally released it. I think multiple years after 2004, I think it went over to the ITU. But this is a big point. I mean, if you get too structured, organic innovation can't go. What's you guys reaction to that? >> So I think, you know to take the stab at it. We have as a business, you know, thinking of Unstoppable Domains, a strong incentive to innovate. And this is what is going to be determining long-term value growth for the organization, for partners, for users, for customers. So you know the degree of formalization actually gives us a sense of purpose and a sense of action. And if you compare that to DAO, for instance, you can see how some of the upsides and downsides can pan out either way. It's not to say that there is a perfect solution. I think one of the advantages of the DAO is that you can let more people contribute. You can probably remove buyers quite effectively and you can have a high level of participation and involvement in decisions and own the upside in many ways. You know as a company, it's a slightly different setup. We have the opportunity to coordinate a very diverse and part-time workforce in a very you a different way. And we do not have to deal with the inefficiencies that might be inherent to some form of extreme decentralization. So there is a balance from an organizational structure that comes either side. >> Awesome. Jeremiah, I want to get your thoughts on a trend that you've been involved in, we've both been involved in. And you're seeing it now with the kind of social media world, the world of the role of an influencer. It's kind of moved from what was open source and influencer was a connect to someone who shared, created content enabled things to much more of a vanity. You update the photo on Instagram and having a large audience. So is there a new influencer model with Web 3.0 or is it, I control the audience I'm making money that way. Is there a shift in the influencer role or ideas that you see that should be in place for what is the role of an influencer? 'Cause as Web 3.0 comes you're going to see that role become instrumental. We've seen it in open source projects. Influencers, you know, the people who write code or ship code. So what's your take on that? Because this has been a conversation. People have been having the word influencer and redefining and reframing it. >> Sure, the influence model really hasn't changed that much, but the way that they're behaving has when it comes to Web 3.0. In this market, I mean there's a couple of things. Some of the influencers are investors. And so when you see their name on a project or a new startup, that's an indicator there's a higher level of success. You might want to pay more attention to it or not. Secondly, influencers themselves are launching their own NFT projects. So, Gary Vaynerchuk, a number of celebrities, Paris Hilton is involved. They are also doing theirs as well. Steve Aok, famous DJ launched his as well. So they're going head first and participating in building in this model. And their communities are coming around them and they're building economy. Now the difference is it's not I speak as an influencer to the fans. The difference is that the fans are now part of the community and they literally hold and own some of the economic value, whether it's tokens or the NFTs. So it's a collaborative economy, if you will, where they're all benefiting together. And that's a big difference as well. >> Can you see- >> Lastly, there's one little tactic we're seeing where marketers are air dropping NFTs, branded NFTs influencers wallet. So you can see it in there. So there's new tactics that are forming as well. Back to you. >> That's super exciting. Ren, what's your reaction to that? Because he just hit on a whole new way of how engagement's happening, how people are closed looping their votes, their votes of confidence or votes with their wallet. And the brands which are artists now influencers. I mean, this is a whole game changing instrumentation level. >> I think that what we are seeing right now is super reinvigorating as a marketeer who's been around for a few years, basically. I think that the shift in the way brands are going to communicate and engage with their audiences is profound. It's probably as revolutionary and even more revolutionary than the movement for brands in getting into digital. And you have that sentiment of a gold rush right now with a lot of brands that are trying to understand NFTs and how to actually engage with those communities and those audiences. There are many levels in which brands and influencers are going to engage. There are many influencers that actually advance the message and the mission because the explosion of content on Web 3.0 has been crazy. Part of that is due to the network effect nature of crypto. Because as Jaremiah mentioned, people are incentivized to promote projects. Holders of an NFT are also incentivized to promote it. So you end up with a fly wheel which is pretty unique of people that are hyping their project and that are educating other people about it and commenting on the ecosystem with IP right being given to NFT holders. You're going to see people promote brands instead of the brands actually having to. And so the notion of brands are gaining and delivering elements of the value to their fans is something that's super attractive, extremely interesting. And I think again, we have hardly scratched the surface of all that is possible in that particular space. >> That's interesting. You guys are bringing some great insight here. Jeremiah, the old days the word authentic was a kind of a cliche and brands like tried to be authentic. And they didn't really know what to do they called it organic, right? And now you have the trust concept with authenticity and environment like Web 3.0 where you can actually measure it and monetize it and capture it if you're actually authentic and trustworthy. >> That's right, and be because it's on blockchain, you can see how somebody's behaved with their economic behavior in the past. Of course, big corporations aren't going to have that type of trail on blockchain just yet. But individuals and executives who participate in this market might be. And we'll also see new types of affinity. Do executives do they participate in these NFT communities, do they purchase them or numerous brands like Adidas to acquire, you know, different NFT projects to participate. And of course the big brands are grabbing their domains. Of course you could talk to, Ren about that because it's owning your own name is a part of this trust and being found. >> That's awesome. Great insight guys. Closing comments, takeaways for the audience here. Each of you take a minute to share your thoughts on what you think is happening now where it goes, all right, where's it going to go? Jeremiah, we'll start with you. >> Sure, I think the vision of Web 3.0 where full decentralization happens, where the power is completely shifted to the edges. I don't think it's going to happen. I think we will reach Web 2.5. And I've been through so many tech trends where we said that the power's going to shift completely to of the end, it just doesn't. In part there's two reasons. One is the venture capital are the ones who tend to own the programs in the first place. And secondly, the startups themselves end up becoming the one-percenter. We see Airbnb and Uber are one-percenter now. So that trend happens over and over and over. Now with that said, the world will be in a better place. We will have more transparency. We will see economic power shifted to the people, the participants. And so they will have more control over the internet that they are building. >> Awesome, Ren final comments. >> I'm fully aligned with Jeremiah on the notion of control being returned to users, the notion of ownership and the notion of redistribution of the economic value that is created across all the different chains that we are going to see and all those ecosystems. I believe that we are going to witness two parallel movements of expansion. One that is going to be very lateral. When you think of crypto and Web 3.0 essentially you think of a few 100 tribes. And I think that more projects are going to be a more coalitions of individuals and entities, and those are going to exist around those projects. So you're going to see, you know, an increase in the number of tribes that one might join. And I also think that we're going to progress rapidly from the low 100 millions of crypto and NFT holders into the big hands basically. And that's going to be extreme interesting. I think that the next waves of crypto users, NFT fans are going to look very different from the early adopters that we had witnessed in the very early days. So it's not going to be your traditional model of technology adoption curves. I think the demographics are going to shift and the motivations are going to be different as well, which is going to be a wonderful time to educate and engage with new community members. >> All right, Ren and Jeremiah, thank you both for that great insight great segment breaking down Web 3.0 or Web 2.5 as Jeremiah says but we're in a better place. This is a segment with the influencers. As part of theCUBE and the Unstoppable Domain Showcase. I'm John Furrie, your host. Thanks for watching. (bright upbeat music)

(upbeat music) >> Hello, everyone welcome to theCube special presentation of the Unstoppable Domains partner showcase. I'm John Furrier, your host of theCube. We have here, Cube alumni, Sandy Carter, SVP and channel chief of Unstoppable Domains. Sandy, great to see you. Congratulations on your new assignment. Exciting new company, and thanks for coming on for the showcase. >> Well, thank you, John. It's so fun to always be here with you through all my companies, it's really great. Thanks for having me. >> Well, it's been pretty amazing what's going on in the world right now. We just had the past Super Bowl which is the biggest event in the world around advertising, a lot of Web 3.0, crypto, blockchain, decentralized applications. It's here, it's mainstream. We've talked off camera many times around the shifts in technology, cloud computing. We're now with Web 3.0 and some are even saying Web 4.0. (Sandy laughs) A lot of technology programmers, people who are building new things are all in the Web 3.0 world. It's really going mainstream. So what's your view on that? I see you're in it too. You're leading it. >> I am in it too. And it's so exciting to be at the verge of the next technology trend that's out there. And I'm really excited about this one, John because this is all about ownership. It's about members not users. It's quite fascinating to be honest. >> What is Web 3.0? What is Web 3.0? Define it for us 'cause you have a good knack for putting things in the perspective. People want to know what does this Web 3.0? What does it mean? >> Okay, great. That's a great question. In fact, I have just a couple of slides because I'm a visual learner. So I don't know if you guys could pop up just a couple of slides for us. So first to me, Web 3.0 is really all about this area of ownership and that's whether it's in gaming or art or even business applications today. In fact, let me show you an example. If you go to the next slide, you will see like with Twitter, and John, you and I were there, I was the first person to onstage announce that we were going to do tweets during a major event. And of course I started on Twitter back in 2008, pretty early on. And now the valuation of Twitter is going up, I got a lot of value and I helped to attract a lot of those early users. But my value was really based on the people, building my network, not based on that monetary valuation. So I really wasn't an owner. I was a user of Twitter and helped Twitter to grow. Now, if you go with me to the next slide you'll see just a little bit more about what we're talking about here and I know this is one of your favorites. So Web 1.0 was about discovery. We discovered a lot of information. Web 2.0 was about reading the information but also contributing with that two-way dialogue with social but Web 3.0 is now all about membership, not being a user but being a member and therefore having an ownership stake in the power of what's coming. And I think this is a big differential, John, if I had to just nail one thing. This would be the big differential. >> That's awesome. And I love that slide because it goes to the progression. Most people think of web 1.0 data, the worldwide web, web pages, browsers, search engines, Web 2.0, better interfaces. You got mobile, you got social networks. And then it got messy, bots and misinformation, users of the product being used by the companies. So clearly Web 3.0 is changing all that and I think the ownership thing is interesting because you think about it, we should own our data. We should have a data wallet. We should have all that stored. So this is really at the heart of what you guys are doing. So I think that's a great way to put it. I would ask you what's your impression when people you talk to in the mainstream industry that aren't in Web 3.0 that are coming in, what's their reaction? What do they think? What do they see? >> Well, a lot of what I see from Web 2.0 folks is that they don't understand it, first of all. They're not sure about it. And I always like to say that we're in the early days of Web 3.0. So we're in that dial up phase. What was that? Was that AOL? Remember that little that they used to make? >> (laughs) You've got mail. >> Yeah, you've got mail. That's right. That's where we are today with Web 3.0. And so it is early days and I think people are looking for something they can hang their hat on. And so one of the things that we've been working on are what would be the elements of Web 3.0? And if you could take me to one more slide and this will be my last slide, but again, I'm a very visual person. I think there are really five basic assumptions that Web 3.0 really hangs its hat on. The first is decentralization, or I say at least partially decentralized because today we're building on Web 2.0 technology and that is okay. Number two is that digital identity. That identity you just talked about, John where you take your identity with you. You don't have identity for Twitter, an identity for LinkedIn, an identity for a game. I can take my identity today, play a game with it, bank with it, now move on to a Metaverse with it, the same identity. The other thing we like to say is it's built on blockchain and we know that blockchain is still making a lot of improvements but it's getting better and better and better. It's trustless, meaning there's no in between party. You're going direct, user, member to institution, if you would. So there's no bank in between, for example. And then last but not least, it's financially beneficial for the people involved. It's not just that network effect that you're getting, it's actually financially beneficial for those folks. All five of those give us that really big push towards that ownership notion. >> One thing I would point out, first of all, great insight, I would also add and and love to get your reaction to it, and this is a great lead into the news, but there's also a diversity angle because this is a global phenomenon, okay? And it's also a lot of young cultural shift happening with the younger generation, but also technologists from all ages are participating and all genders. Everything's coming together. It's a melting pot. It's a global... This is like the earth is flat moment for us. This is an interesting time. What's your reaction to them? >> Absolutely and I believe that the more diverse the community can be, the more innovative it will be. And that's been proven out by studies, by McKenzie and Deloitte and more. I think this is a moment for Web 3.0 to be very inclusive. And the more inclusive that Web 3.0 is, the bigger the innovation and the bigger the power and the bigger that dream of ownership will become a reality. So I'm 100% with you on the diversity angle for sure. >> So big new news tomorrow launching. This is super exciting. First of all, I love the acronym, but I love the news. Take us through the big announcement that you're having. >> Yeah. So John, we are so excited. We have over 55 different companies joining together to form Unstoppable Women of Web 3.0, or we call it WOW3. Unstoppable WOW3. And the mission is really clear and very inclusive. The first is that we want to make Web 3.0 accessible for everyone. The second is we don't want to just say we want it accessible for everyone, we want to help with that first step. We're going to be giving away $10 million worth of domains from Unstoppable which we believe is that first step into Web 3.0. And then we're going to be action oriented. We don't want to just say we're going to help you get started or just say that Web 3.0 is accessible, we're going to launch education, networking, and events. So for example, we've got our first in person event that will occur at South by Southwest. Our first virtual event will occur on March 8th which is International Women's Day and there'll be two components of it. One is an hour YouTube Live so that people can come in and ask questions and then we've got a 24 hour Twitter space. So almost every half an hour or every hour on the hour, you're going to have these amazing women talk to you about what is DeFi? What is minting? What is Web 3.0 all about? Why gaming in Web 3.0? I mean, it's just going to be phenomenal. And in that we want to support each other as we're moving forward. This whole concept of from the very beginning, we want Web 3.0 to be diverse. >> And I want to also point out that you've got some activities on the March 8th International Women's Day but it's always every day in this community because it's a community. So this whole idea of community inclusion continues every day. Talk about those activities you're having on March 8th. Can you share what's happening on International Women's Day? >> Yeah, so first we're going to have a YouTube Live where we're going to go in detail into what is Web 3.0? What is DeFi? What is an NFT and why do they exist? Then we're going to have this 24 hour Twitter spaces where we've got all these different guest speakers from the 55 different companies that are supporting the initiative. We're also going to launch a list of the 100 most inspirational women of Web 3.0. We're going to do that twice a year. And we decided John not to do the top women, but the women that are inspirational, who are pioneering the trail, who are having an impact. And so we want it to be a community. So it's 100 of the most inspirational women of Web 3.0. We're also setting up a Web 3.0 Women's Speakers Bureau. So I cannot tell you, John, how many time people will call me up and they'll be like, "We really want you to speak here." And when I really get down to it, they really want me because I'm a woman that can speak about Web 3.0 but there are so many women who can do this. And so I wanted to have a place where everybody could come and see how many different diverse people we have that could speak out this. >> Yeah, and that's a great thing because there are a lot of women who can speak on this. They just have to have their voices found. So there's a lot of discovery in that format. Is there any plans to go beyond? You mentioned some workshops, what other things... Can you give another quick highlight of the things else you're doing post the event? >> Yeah, so one of the big things post the event is working with Girls in Tech, and I know you know Adriana. We are going to host on their platform. They have a platform for mentoring. We're going to host a track for Web 3.0 and during International Women's Day, we're going to auction off some NFTs that will contribute to that mentoring platform. So we've got folks like Lazy Lions and Bella and Deadheads that are going to donate NFTs. We'll auction those off and then that will enable the ongoing platform of Girls in Tech to have that mentoring that will be available for the next generation. We'll also do events, both virtually through Twitter spaces and other means as well as in-person events. I just mentioned at South by Southwest which I'm really looking forward to. We're going to have our first in-person event on March the 12th. It's going to be a brunch. A lot of the women told me, John, that they go to all these Web 3.0 or crypto events and everything's like a frat party in the evening. And they're like, "Why can't we just have a nice brunch and sit down and talk about it?" (John laughs) So at South by Southwest that is exactly what we're going to do. We're going to have a brunch and we're going to sit down and talk about it with all of these companies. And John, one of the things that's amazing to me is that we have over 55 companies that are all coming together to support this initiative. To me, that was just overwhelming. I was hoping to get about 20 companies and so far we have 55. So I'm feeling so excited and so empowered by what I see as the potential for this group. >> Yeah, well, first of all, congratulations. That's a really great thing you're doing. If you need place on theCube to post those videos, if you can get copies, we'd be glad to share them as well 'cause it's super important to get all the great minds out there that are working on Web 3.0 and have them showcased. I got to ask you now that you're in the trenches now, doing all this great work. What are some of the buzzwords that people should know about in Web 3.0? You mentioned to five main pillars as well as the ownership, the paradigm shift, we got that. What are some of the buzzword that people should know about? How would you rank those? >> Well, I think there are a couple. Let's see. I mean, one is if you think about it, what is a decentralized application? Some people call them Dapps. Dapps, you'll hear that a lot. And a decentralized application just means that you are leveraging and using multiple forms. There's no centralization of the back end. So everything is decentralized or moving around. Another is the gas fee. This comes up a lot, many people think, "Oh yeah, I put gas in my car." But a gas fee in Web 3.0 is you're actually paying for those decentralized computers that you're using. So in a centralized land, a company owns those computers. In a decentralized land, since you're using all these different assets, you've got to pay for them and that's what the gas fee is for. The gas fee is to pay for those particular types of solutions. And many of these terms that we're talking about minting, what is an NFT, we'll be explaining all of these terms on International Women's Day in that 24 hour Twitter space as well. >> We'll look forward to that Twitter space. We'll share as well. In the Web 3.0 world, when you look at it, when you look at what Unstoppable's doing, it's a paradigm shift. You laid it out there. What is the bottom line? What's the most practical thing people are doing with the domains? 'Cause it is definitely headroom in terms of capability, single sign on, you own your own data, integrating into wallet and decentralized applications and creating this new wave just like the web. More web pages, better search. More pages, the search has to get better, flywheel kicking in. What's the flywheel for Unstoppable? >> Well, I think the flywheel is the really around digital identity. It's why I came to Unstoppable because I believe that the data about you should be owned by you and that identity now travels with you. It's your wallet, it's your healthcare data, it's your educational records, and it's more. So in the future, that digital identity is going to become so much more important than it is today. And oh my gosh, John, it's going to be used in so many different ways that we can't even imagine it now. So for me, I think that digital identity and it really puts that ownership right in the hands of the members, not in anyone else's hands, a company, a government, et cetera. It puts the ownership of that data in your hands. >> I just love these big waves, these shifts, because you mentioned healthcare. Imagine an NFT is that sign on where you don't have to worry about all these HIPAA regulations. You can just say, "Here's me. Here's who I'm trusted." And they don't even know my name, but they know it's trusted. >> And everything just trickles down from there. >> That's right. >> And all the databases are called. It's all immutable. I got my private key. It unlocks so much potential in a new way. Really is amazing. >> I agree. And even just think about education. I was with Arizona State University and so my daughter took some classes at a community college and I wanted to get those classes and have those credits available for her university. How hard is that? Just to get that education and everything is paper and I had to physically sign, I had to physically mail it. It was pretty crazy. So now imagine that your digital identity contains all of your degrees, all of the skills that you've gone through all of your experiences, John. You told me before the show, all different experiences that you have that I didn't know about. I'm sure a lot of people didn't. What if you had that piece of you that would be available that you could use it at any time. >> It's locked in LinkedIn. There's a silo. Again, I'm a huge believer in silo busting going on. This new generation is not going to tolerate experiences that don't fit their mission. They want to have liberation on their data. They don't want to be the product. They want to have the value. >> That's right. >> And then broker that value for services and be able to be horizontally scalable and pop around from place to place without logging in again or having that siloed platform have the data like LinkedIn. You mentioned my resume's on basically LinkedIn, but I got webpages. I got some stories. I got videos. I'm all over the place. I need an NFT. >> And just think about LinkedIn, John. You could say that you graduated from Yale and didn't even graduate from Yale because nobody double checks that but in a wallet, if Yale actually sent that information in so you could verify it. It's that verification that's done over the blockchain, that immutable verification that I find to be very powerful. And John, we were just chatting with some companies earlier today that are Web 2.0 companies and they're like, "Oh, okay. All this is just for people? It's just for consumers?" And I was like, "No, this is for B2B. You've got to start thinking about this as a company." So for example, if you're a company today, how are you going to entice users to let you see some of their data? How are you going to look at ownership when it might be done via a dow and maybe a part of a piece of art, a part of a company, a part of real estate, like Parcel who you guys are going to talk to later on. Look at how that is going to change the world. It's going to change the way funds are raised. It's going to change the way you buy carbon credits, the way you buy art. If you're a consumer company, think about games and endgame economics. People are now playing game that money is real and your brand could be positioned. Have you thought about that? >> Yeah, I think that point you mentioned earlier about Twitter being the user, you had some personal connection, we didn't monetize it. Now with Web 3.0, you own it. One of the things that I see happening and it's coming out a lot of the Unstoppable interviews as well as what we're seeing in the marketplace is that the communities are part owners of the talent of whether it's an artist, a music artist, could be theCube team. The communities are part of the fabric of the overall group ownership. So you're starting to see you mentioned dows, okay? It's one kind of it. So as users become in control of their data and owning it, they're also saying, "Hey I want to be part of someone else." Artists are saying, " Be my stockholder. Own my company." >> That's right. >> So you start to see ownership concept not just be about the individual, it's about the groups. >> Right. And it's about companies too. So I'm hoping that as part of our Unstoppable Women of Web 3.0, we do have several companies who have joined us that are what I would say, traditionally Web 2.0 companies, trying to go over the chasm into Web 3.0. And I do think it's really important that companies of all types and sizes start looking at the implication of that ownership model and what that does. So for example, it's a silly one, but a simple one. I bought a Lazy Lion. It was actually part of my signing bonus, which is also interesting. My signing bonus was an NFT and now my Lazy Lion, I now own that Lazy Lion but the artist also gets a potential percentage of that. I can put my Lazy Lion on a t-shirt. I could name a store after my Lazy Lion because now it's mine. I own it. I own that asset. And now myself and the artists are teamed together. We're like a joint venture together. It's fascinating new models and there are so many of them. After ETHDenver, I was reading some of the key takeaways. And I think the biggest key takeaway was that this space is moving so fast with so much new information that you really have to pick one or two things and just go really deep so that you really understand them versus trying to go so wide that you can't understand everything at one time and to keep up it's a mission today to keep up. >> That interesting example about the Lazy Lion, the artist in relationship with you, that's a smart contract. There's no law firm doing that. It's the blockchain. Disintermediation is happening. >> It's trustless. Back to those five things we talked about. It's on the blockchain, it's decentralized at least partially, it's a digital identity, it's financially beneficial to you and it's trustless. That's what that is. It's a smart contract. There's no in between >> Can't change. It's immutable. Can't hack. Once it's on the blockchain, you're good to go. Sandy, well, congratulations. Great to see you. Unstoppable Women of Web3, WOW3. Great acronym. We're going to support you. We're going to put you on our March 8th site we're putting together. Great to have you on. Congratulations and thanks for sharing the big news. >> Thank you so much, John. Great to be on. >> Okay, this is theCube coverage of Unstoppable Domain partner showcase. I'm John Furrier, your host, here with Sandy Carter. Thanks for watching. (upbeat music)

(upbeat music) >> Hello, everyone welcome to theCube special presentation of the Unstoppable Domains partner showcase. I'm John Furrier, your host of theCube. We have here, Cube alumni, Sandy Carter, SVP and channel chief of Unstoppable Domains. Sandy, great to see you. Congratulations on your new assignment. Exciting new company, and thanks for coming on for the showcase. >> Well, thank you, John. It's so fun to always be here with you through all my companies, it's really great. Thanks for having me. >> Well, it's been pretty amazing what's going on in the world right now. We just had the past Super Bowl which is the biggest event in the world around advertising, a lot of Web 3.0, crypto, blockchain, decentralized applications. It's here, it's mainstream. We've talked off camera many times around the shifts in technology, cloud computing. We're now with Web 3.0 and some are even saying Web 4.0. (Sandy laughs) A lot of technology programmers, people who are building new things are all in the Web 3.0 world. It's really going mainstream. So what's your view on that? I see you're in it too. You're leading it. >> I am in it too. And it's so exciting to be at the verge of the next technology trend that's out there. And I'm really excited about this one, John because this is all about ownership. It's about members not users. It's quite fascinating to be honest. >> What is Web 3.0? What is Web 3.0? Define it for us 'cause you have a good knack for putting things in the perspective. People want to know what does this Web 3.0? What does it mean? >> Okay, great. That's a great question. In fact, I have just a couple of slides because I'm a visual learner. So I don't know if you guys could pop up just a couple of slides for us. So first to me, Web 3.0 is really all about this area of ownership and that's whether it's in gaming or art or even business applications today. In fact, let me show you an example. If you go to the next slide, you will see like with Twitter, and John, you and I were there, I was the first person to onstage announce that we were going to do tweets during a major event. And of course I started on Twitter back in 2008, pretty early on. And now the valuation of Twitter is going up, I got a lot of value and I helped to attract a lot of those early users. But my value was really based on the people, building my network, not based on that monetary valuation. So I really wasn't an owner. I was a user of Twitter and helped Twitter to grow. Now, if you go with me to the next slide you'll see just a little bit more about what we're talking about here and I know this is one of your favorites. So Web 1.0 was about discovery. We discovered a lot of information. Web 2.0 was about reading the information but also contributing with that two-way dialogue with social but Web 3.0 is now all about membership, not being a user but being a member and therefore having an ownership stake in the power of what's coming. And I think this is a big differential, John, if I had to just nail one thing. This would be the big differential. >> That's awesome. And I love that slide because it goes to the progression. Most people think of web 1.0 data, the worldwide web, web pages, browsers, search engines, Web 2.0, better interfaces. You got mobile, you got social networks. And then it got messy, bots and misinformation, users of the product being used by the companies. So clearly Web 3.0 is changing all that and I think the ownership thing is interesting because you think about it, we should own our data. We should have a data wallet. We should have all that stored. So this is really at the heart of what you guys are doing. So I think that's a great way to put it. I would ask you what's your impression when people you talk to in the mainstream industry that aren't in Web 3.0 that are coming in, what's their reaction? What do they think? What do they see? >> Well, a lot of what I see from Web 2.0 folks is that they don't understand it, first of all. They're not sure about it. And I always like to say that we're in the early days of Web 3.0. So we're in that dial up phase. What was that? Was that AOL? Remember that little that they used to make? >> (laughs) You've got mail. >> Yeah, you've got mail. That's right. That's where we are today with Web 3.0. And so it is early days and I think people are looking for something they can hang their hat on. And so one of the things that we've been working on are what would be the elements of Web 3.0? And if you could take me to one more slide and this will be my last slide, but again, I'm a very visual person. I think there are really five basic assumptions that Web 3.0 really hangs its hat on. The first is decentralization, or I say at least partially decentralized because today we're building on Web 2.0 technology and that is okay. Number two is that digital identity. That identity you just talked about, John where you take your identity with you. You don't have identity for Twitter, an identity for LinkedIn, an identity for a game. I can take my identity today, play a game with it, bank with it, now move on to a Metaverse with it, the same identity. The other thing we like to say is it's built on blockchain and we know that blockchain is still making a lot of improvements but it's getting better and better and better. It's trustless, meaning there's no in between party. You're going direct, user, member to institution, if you would. So there's no bank in between, for example. And then last but not least, it's financially beneficial for the people involved. It's not just that network effect that you're getting, it's actually financially beneficial for those folks. All five of those give us that really big push towards that ownership notion. >> One thing I would point out, first of all, great insight, I would also add and and love to get your reaction to it, and this is a great lead into the news, but there's also a diversity angle because this is a global phenomenon, okay? And it's also a lot of young cultural shift happening with the younger generation, but also technologists from all ages are participating and all genders. Everything's coming together. It's a melting pot. It's a global... This is like the earth is flat moment for us. This is an interesting time. What's your reaction to them? >> Absolutely and I believe that the more diverse the community can be, the more innovative it will be. And that's been proven out by studies, by McKenzie and Deloitte and more. I think this is a moment for Web 3.0 to be very inclusive. And the more inclusive that Web 3.0 is, the bigger the innovation and the bigger the power and the bigger that dream of ownership will become a reality. So I'm 100% with you on the diversity angle for sure. >> So big new news tomorrow launching. This is super exciting. First of all, I love the acronym, but I love the news. Take us through the big announcement that you're having. >> Yeah. So John, we are so excited. We have over 55 different companies joining together to form Unstoppable Women of Web 3.0, or we call it WOW3. Unstoppable WOW3. And the mission is really clear and very inclusive. The first is that we want to make Web 3.0 accessible for everyone. The second is we don't want to just say we want it accessible for everyone, we want to help with that first step. We're going to be giving away $10 million worth of domains from Unstoppable which we believe is that first step into Web 3.0. And then we're going to be action oriented. We don't want to just say we're going to help you get started or just say that Web 3.0 is accessible, we're going to launch education, networking, and events. So for example, we've got our first in person event that will occur at South by Southwest. Our first virtual event will occur on March 8th which is International Women's Day and there'll be two components of it. One is an hour YouTube Live so that people can come in and ask questions and then we've got a 24 hour Twitter space. So almost every half an hour or every hour on the hour, you're going to have these amazing women talk to you about what is DeFi? What is minting? What is Web 3.0 all about? Why gaming in Web 3.0? I mean, it's just going to be phenomenal. And in that we want to support each other as we're moving forward. This whole concept of from the very beginning, we want Web 3.0 to be diverse. >> And I want to also point out that you've got some activities on the March 8th International Women's Day but it's always every day in this community because it's a community. So this whole idea of community inclusion continues every day. Talk about those activities you're having on March 8th. Can you share what's happening on International Women's Day? >> Yeah, so first we're going to have a YouTube Live where we're going to go in detail into what is Web 3.0? What is DeFi? What is an NFT and why do they exist? Then we're going to have this 24 hour Twitter spaces where we've got all these different guest speakers from the 55 different companies that are supporting the initiative. We're also going to launch a list of the 100 most inspirational women of Web 3.0. We're going to do that twice a year. And we decided John not to do the top women, but the women that are inspirational, who are pioneering the trail, who are having an impact. And so we want it to be a community. So it's 100 of the most inspirational women of Web 3.0. We're also setting up a Web 3.0 Women's Speakers Bureau. So I cannot tell you, John, how many time people will call me up and they'll be like, "We really want you to speak here." And when I really get down to it, they really want me because I'm a woman that can speak about Web 3.0 but there are so many women who can do this. And so I wanted to have a place where everybody could come and see how many different diverse people we have that could speak out this. >> Yeah, and that's a great thing because there are a lot of women who can speak on this. They just have to have their voices found. So there's a lot of discovery in that format. Is there any plans to go beyond? You mentioned some workshops, what other things... Can you give another quick highlight of the things else you're doing post the event? >> Yeah, so one of the big things post the event is working with Girls in Tech, and I know you know Adriana. We are going to host on their platform. They have a platform for mentoring. We're going to host a track for Web 3.0 and during International Women's Day, we're going to auction off some NFTs that will contribute to that mentoring platform. So we've got folks like Lazy Lions and Bella and Deadheads that are going to donate NFTs. We'll auction those off and then that will enable the ongoing platform of Girls in Tech to have that mentoring that will be available for the next generation. We'll also do events, both virtually through Twitter spaces and other means as well as in-person events. I just mentioned at South by Southwest which I'm really looking forward to. We're going to have our first in-person event on March the 12th. It's going to be a brunch. A lot of the women told me, John, that they go to all these Web 3.0 or crypto events and everything's like a frat party in the evening. And they're like, "Why can't we just have a nice brunch and sit down and talk about it?" (John laughs) So at South by Southwest that is exactly what we're going to do. We're going to have a brunch and we're going to sit down and talk about it with all of these companies. And John, one of the things that's amazing to me is that we have over 55 companies that are all coming together to support this initiative. To me, that was just overwhelming. I was hoping to get about 20 companies and so far we have 55. So I'm feeling so excited and so empowered by what I see as the potential for this group. >> Yeah, well, first of all, congratulations. That's a really great thing you're doing. If you need place on theCube to post those videos, if you can get copies, we'd be glad to share them as well 'cause it's super important to get all the great minds out there that are working on Web 3.0 and have them showcased. I got to ask you now that you're in the trenches now, doing all this great work. What are some of the buzzwords that people should know about in Web 3.0? You mentioned to five main pillars as well as the ownership, the paradigm shift, we got that. What are some of the buzzword that people should know about? How would you rank those? >> Well, I think there are a couple. Let's see. I mean, one is if you think about it, what is a decentralized application? Some people call them Dapps. Dapps, you'll hear that a lot. And a decentralized application just means that you are leveraging and using multiple forms. There's no centralization of the back end. So everything is decentralized or moving around. Another is the gas fee. This comes up a lot, many people think, "Oh yeah, I put gas in my car." But a gas fee in Web 3.0 is you're actually paying for those decentralized computers that you're using. So in a centralized land, a company owns those computers. In a decentralized land, since you're using all these different assets, you've got to pay for them and that's what the gas fee is for. The gas fee is to pay for those particular types of solutions. And many of these terms that we're talking about minting, what is an NFT, we'll be explaining all of these terms on International Women's Day in that 24 hour Twitter space as well. >> We'll look forward to that Twitter space. We'll share as well. In the Web 3.0 world, when you look at it, when you look at what Unstoppable's doing, it's a paradigm shift. You laid it out there. What is the bottom line? What's the most practical thing people are doing with the domains? 'Cause it is definitely headroom in terms of capability, single sign on, you own your own data, integrating into wallet and decentralized applications and creating this new wave just like the web. More web pages, better search. More pages, the search has to get better, flywheel kicking in. What's the flywheel for Unstoppable? >> Well, I think the flywheel is the really around digital identity. It's why I came to Unstoppable because I believe that the data about you should be owned by you and that identity now travels with you. It's your wallet, it's your healthcare data, it's your educational records, and it's more. So in the future, that digital identity is going to become so much more important than it is today. And oh my gosh, John, it's going to be used in so many different ways that we can't even imagine it now. So for me, I think that digital identity and it really puts that ownership right in the hands of the members, not in anyone else's hands, a company, a government, et cetera. It puts the ownership of that data in your hands. >> I just love these big waves, these shifts, because you mentioned healthcare. Imagine an NFT is that sign on where you don't have to worry about all these HIPAA regulations. You can just say, "Here's me. Here's who I'm trusted." And they don't even know my name, but they know it's trusted. >> And everything just trickles down from there. >> That's right. >> And all the databases are called. It's all immutable. I got my private key. It unlocks so much potential in a new way. Really is amazing. >> I agree. And even just think about education. I was with Arizona State University and so my daughter took some classes at a community college and I wanted to get those classes and have those credits available for her university. How hard is that? Just to get that education and everything is paper and I had to physically sign, I had to physically mail it. It was pretty crazy. So now imagine that your digital identity contains all of your degrees, all of the skills that you've gone through all of your experiences, John. You told me before the show, all different experiences that you have that I didn't know about. I'm sure a lot of people didn't. What if you had that piece of you that would be available that you could use it at any time. >> It's locked in LinkedIn. There's a silo. Again, I'm a huge believer in silo busting going on. This new generation is not going to tolerate experiences that don't fit their mission. They want to have liberation on their data. They don't want to be the product. They want to have the value. >> That's right. >> And then broker that value for services and be able to be horizontally scalable and pop around from place to place without logging in again or having that siloed platform have the data like LinkedIn. You mentioned my resume's on basically LinkedIn, but I got webpages. I got some stories. I got videos. I'm all over the place. I need an NFT. >> And just think about LinkedIn, John. You could say that you graduated from Yale and didn't even graduate from Yale because nobody double checks that but in a wallet, if Yale actually sent that information in so you could verify it. It's that verification that's done over the blockchain, that immutable verification that I find to be very powerful. And John, we were just chatting with some companies earlier today that are Web 2.0 companies and they're like, "Oh, okay. All this is just for people? It's just for consumers?" And I was like, "No, this is for B2B. You've got to start thinking about this as a company." So for example, if you're a company today, how are you going to entice users to let you see some of their data? How are you going to look at ownership when it might be done via a dow and maybe a part of a piece of art, a part of a company, a part of real estate, like Parcel who you guys are going to talk to later on. Look at how that is going to change the world. It's going to change the way funds are raised. It's going to change the way you buy carbon credits, the way you buy art. If you're a consumer company, think about games and endgame economics. People are now playing game that money is real and your brand could be positioned. Have you thought about that? >> Yeah, I think that point you mentioned earlier about Twitter being the user, you had some personal connection, we didn't monetize it. Now with Web 3.0, you own it. One of the things that I see happening and it's coming out a lot of the Unstoppable interviews as well as what we're seeing in the marketplace is that the communities are part owners of the talent of whether it's an artist, a music artist, could be theCube team. The communities are part of the fabric of the overall group ownership. So you're starting to see you mentioned dows, okay? It's one kind of it. So as users become in control of their data and owning it, they're also saying, "Hey I want to be part of someone else." Artists are saying, " Be my stockholder. Own my company." >> That's right. >> So you start to see ownership concept not just be about the individual, it's about the groups. >> Right. And it's about companies too. So I'm hoping that as part of our Unstoppable Women of Web 3.0, we do have several companies who have joined us that are what I would say, traditionally Web 2.0 companies, trying to go over the chasm into Web 3.0. And I do think it's really important that companies of all types and sizes start looking at the implication of that ownership model and what that does. So for example, it's a silly one, but a simple one. I bought a Lazy Lion. It was actually part of my signing bonus, which is also interesting. My signing bonus was an NFT and now my Lazy Lion, I now own that Lazy Lion but the artist also gets a potential percentage of that. I can put my Lazy Lion on a t-shirt. I could name a store after my Lazy Lion because now it's mine. I own it. I own that asset. And now myself and the artists are teamed together. We're like a joint venture together. It's fascinating new models and there are so many of them. After ETHDenver, I was reading some of the key takeaways. And I think the biggest key takeaway was that this space is moving so fast with so much new information that you really have to pick one or two things and just go really deep so that you really understand them versus trying to go so wide that you can't understand everything at one time and to keep up it's a mission today to keep up. >> That interesting example about the Lazy Lion, the artist in relationship with you, that's a smart contract. There's no law firm doing that. It's the blockchain. Disintermediation is happening. >> It's trustless. Back to those five things we talked about. It's on the blockchain, it's decentralized at least partially, it's a digital identity, it's financially beneficial to you and it's trustless. That's what that is. It's a smart contract. There's no in between >> Can't change. It's immutable. Can't hack. Once it's on the blockchain, you're good to go. Sandy, well, congratulations. Great to see you. Unstoppable Women of Web3, WOW3. Great acronym. We're going to support you. We're going to put you on our March 8th site we're putting together. Great to have you on. Congratulations and thanks for sharing the big news. >> Thank you so much, John. Great to be on. >> Okay, this is theCube coverage of Unstoppable Domain partner showcase. I'm John Furrier, your host, here with Sandy Carter. Thanks for watching. (upbeat music)