>> From our studios in the heart of Silicon Valley. HOLLOWAY ALTO, California It is a cube conversation >> high on Peter Birds and welcome to another cube conversation from our beautiful Palo Alto studios. One of the things that makes a cube so exciting as we get great guest from great companies coming on here and talking about some of their new products that they're trying to get in the marketplace of customers Khun Doom or with their technology. And we've got that today. Eric Herzog, cmon VP of worldwide storage channels that IBM storage. He's here to talk about some new things that IBM is doing that especially relevant to high performance, closer, more down market, branch oriented kinds of applications. Eric, welcome to the Cube. >> Thank you, Peter. Really appreciate. Very excited to be with Cuba's Always. >> All right, So what? Start Give us the quick business update and IBM, And let's talk about how that inform some of the new announcement. You >> sure? So two thousand eighteen was a great year for IBM storage. Lots of new introductions and portfolio continue with our multi cloudiness. Everything we've doing now for seven years, all about my multi cloud hybrid private, multiple public cloud providers would continue that mantra. You always something very interesting from a storage array system level perspective brought out extensive portfolio around Envy Me the newest high performance protocol, both inside of a storage array and connecting a storage rate into a network fabric for storage. >> Now let's talk about that. Envy me because envy Me has been associate ID a little bit more higher and stuff. Some of the new things you're doing are bringing envy me and related classes of technology flash to a new class of workload. New class of Hugh's case. Tell us about it. >> Absolutely so what we're doing is bringing out the >> brand new >> refresh store wise portfolio. We start with R V seven thousand, which has envy me both inside the array and support for envy him Over Fibre channel. We have our fifty one hundred just below that, also supporting Envy me in the storage system. We're bringing out a new version of our fifty thirty called the fifty thirty at the very entry space are fifty tenny. These solutions all deliver dramatic performance gains but incredible price discounts as well. For example, the fifty ten e is not only twice as fast as the older fifty ten, but it happens to be up to twenty five percent less expensive. More for the money. That's the key watchword in the store. Wai's family. >> So tell us a little bit more about the fifty Tenney. What kind of use you love talking about applications, workload? Use cases? What kinds of applications were close use cases Are we talking about? >> So we've done a couple things. So first of all, we're leading with all flash across the portfolio. Yes, we still sell hybrids and hard drive a ways, and we'LL still do that in the fifty Tenney, for example. So if you're using hard drive, raise backup in archive work loads. Of course. Now, when using all flash arrays in a smaller shop, it could be your primary storage. Herzog's Barn Grill. That might be the great way to go when you're thinking more of the broader enterprises. It's great for edge. So branches of a bank, all of the outlets of a retail location and even a core data center. Not every workload is even not every data set is even so. Certain things need more expensive arrays and other ways you can go with an entry product. Still deliver the availability, the reliability of the performance you need, but you don't need to spend the most amount of money and stories gives you. That breath gives you the right price point the right software, and it even gives you six nines of availability, which is only thirty one seconds of downtime in a full year on an entry product. That's incredible. >> Well, I would think that the fifty thirty he would be especially relevant for some of those scale at work loves. Tell us about that. >> So in the fifty thirty, we can scale out into two note cluster up to thirty two petabytes, but we start small. You could get it at twelve. Same thing two. Ex Performance. Up to thirty percent less money and all of the store West family comes with our award winning Spectrum Virtualized software, which delivers enterprise class data services. Such a snapshot replication data rest, encryption, tearing, migration, et cetera, et cetera, not only for IBM store wise portfolio, but actually could work with over four hundred fifty raise, most of which are not ours. Great value for the money. Great software and bring better performance at a lower price. The fifty thirty and the whole portfolio includes our spectrum virtually software family. >> Now that's important because as we think about that, the relationship between these and other IBM or other products in the portfolio and multi cloud I know there's some work that's being done there tell us a bit about some of the some of the new updates that you've made. How that spectrum family is becoming even more relevant in the multi club so >> well, when you look at the whole family, everything in the spectrum family has heavy clarification in a multi cloud environment. Let's take spectrum protect not new from an announcement perspective of what we're doing and what we're launching on what we're doing from a new perspective. But it's been ableto backup to the cloud for years. In fact, over three hundred fifty cloud providers use spectrum protect as the engine further back. Oppa's a service portfolio Spectrum virtualized Computer Club. But we also have spectrum virtualized for public cloud that allows you to do staff shot replication only for IBM arrays, but for competitive a raise out to a public loud and even supports a rhe air gapping with a snapshot so you don't have to worry about ransomware malware, that's all. With Spectrum Virtualized family are spectrum sale product can automatically tear to the cloud IBM clad object storage could go from on premise toe off premise. So the big thing we've done with all of our portfolio, the software and then the arrays that sit on it when the case of spectrum protect backup is make sure we can work with any and almost every single cloud in the industry. Whether it's a big cloud like IBM Cloud, Amazon or Microsoft or a small cloud provider, you may want to use a local cloud provider depending on where you're located, not use one of the big club fighters. We work with that cloud provider to, But you made >> some made some special for spectrum virtual eyes. I mean spectrum virtualized. You're adding a new brother to the portfolio >> so that spectrum virtualized Republic Cloud. We first brought it out on IBM Cloud only. It now supports a ws. We know customers multi cloud most end users and you guys have written about it extensively at Weeki Bond in the Cube and silicon angle. That and users will not use one public loud. They will have four, five, six different public clouds. So spectrum virtualized republic loud delivers to onsite arrays. All the capability spectrum virtualized for public cloud sits in a V m wear virtualized in stand station out of the public cloud provider. Giving all those enterprise class functionalities and allowing us to move data back and forth to IBM. Cloud allows to move data back and forth to an Amazon cloud not only first store wise but also for again over four hundred fifty Raise that aren't ours using the spectrum virtualized software. So that's a great edition. We had it for IBM Cloud now for Amazon. As Republican Stanley first brought it out last year. It will also be extended to more clouds in the future as well. >> So store rise gonna refresh nooooo spectrum virtualized for public cloud Also getting, you know, adding to the portfolio great stuff. How do you anticipate that customers are gonna respond? >> Well, we've already had a great response for those customers we talked to under a non disclosure agreement. Now we're public with this new portfolio. What's not to like? You get extensive software capably spectrum virtualized with our fifty one hundred store wise and are seven thousand stories. Now get thie Envy Me technology, which is white hot performance technology in the storage injury, except at a much lower price point that when our competitors are brought out. So he brought Andrea me high end technology into the entry price point space, which is great. And we also have a nice portfolio that gives you certain products. Accuse the court data center other pranks that you would use the edge like banking and all the locations or in retail. So you're not going to put the most expensive practice. But you have a great six nines of availability, extensive software, twice the performance, and I said up to twenty five percent or thirty percent less, depending on which of our products than the older product. Bigger, faster, better, cheaper. >> So, Eric, let me be one of first congratulate you thie IBM storage journey since you and Ed Assualt have shown up at IBM or come backto idea in some cases has it's been a great thing to watch. You really refreshed portfolio made some great strides and we're getting great feedback from customers about the effort. So congratulations. >> Great. Thank you. And the new store lives is the latest in that and look for more just like we did in two thousand eighteen. Refresh across the plug. There's more coming in the second half here in other elements of our portfolio. >> Great sea IBM back and relevant in storage World Eric Herds on CMO VP of worldwide store channels, IBM Storage Thanks once again for being on the Cube. >> Thank you, Peter on. >> I'm Peter Burroughs. Thanks for listening until next time. Thanks for participating in this cube conversation.