>>from around the globe. It's the Cube with coverage of Susic on digital brought to you by Susan. Right? >>Welcome back. I'm Stew Minuteman. And this is the Cube's coverage of Silicon Digital 20. Really excited to be digging into some of the cloud discussions. I've got two guests joining me now, one from across the pond and one from across the country. So joining me is Billy Baldwin. She is the senior director of Global CSP Alliance sales with Lisa. Coming from across the pond and coming from California is Mikhail Fradkov, who is a principal business development at Amazon Web services. Thank you both for joining us. >>Thank you to really, really exciting. >>All right, So, Julie, obviously, you know, we know we're limit Been proliferating the cloud something that almost I think really understand. You know, cloud, you know, big piece of the overall soussa discussion. Um, bring us inside a little bit, You know your role. And of course, the long partnership that business ad with AWS. >>Yeah. So? So my role is working with, you know, the major hyper scale is in the public cloud providers in offering solutions that's driving digital transformation. And this modernization even more so in today's current climate. We're seeing, you know, modernization transformation is being driven out of necessity. The necessity now due to the yeah, the code 19 impact. So I really want to draw on. You know, we've been working with AWS for the last 10 years. We've serviced, you know, thousands of customers between us who are looking at how they innovate on D drive, you know, flexibility and agility into into their, you know, the right and then there accounts. So it's really important that, you know, we look at how we support our customers from a, uh, and integrated support perspective and how we can we can move them forward in the in the digital transformation journey. >>Awesome. So Mikhail and I want to hear what Julie talked about. I think about when I when I look at AWS, you talk about builders when you go to the conference that Amazon told, you know, innovation is absolutely something there. So talk to us a little bit about how you know the Linux community in general, and to save costs more specifically are engaged. And you know a piece of what AWS is doing. >>Sure, So in general, it's a bless. I'm responsible for making sure that our customers are successful as they go through there. Well, its information Jordan you or business transformation. Jordan is so those those are all involved transformations. And, um, it's It's actually an interesting position to be in because you see it first hand on the ground for all the challenges and all the all the interesting problems that customers get the soul and then it's a sexual incredibly exciting that we're having this conversation in the framework of silicon because open source is incredibly important for a glass and stable beta last week understand how important open source is for customer success, and therefore we've been involved in contributing to the projects from from very early on, that justly mix and a VM and Java and kubernetes. So we see we see a lot of a lot of proliferation in the space and then another. Another interest in I guess below that, I would say, is if you think about the open source notion, which is largely around community, so there is this sort of like a juxtaposition off the cathedral and the bazaar, right, and then so the bazaar is the vibrant community off people, commentaries with ideas, and they're they're pursuing them and they innovate. And so something similar we see in the um yes, it the blast community with several 1,000,000 customers day today. They're sold in challenges and bring in lots of lots of requests for innovation, and I >>want to call it puts >>pressure on Amazon to innovate. But it's a lot of inspiration, right? And then, therefore it's It's interesting to see right that because of all the innovation and all those requests, customers get access on Amazon toe. All the features such as same was open source, Right? So you capitalize on this on this innovation, and you're there is well, customers can request, let's say, in financial service industry and then so you get a lot of security features. All the only controls would say, like I saw saw some combines and then some of the most stringent compliance already, like product guys that say the blessed, that stuff. That's one of the examples. >>Yeah, I e starts are Julie. That customer flywheel that you talked about is what we really want. They're so Julie, you want wanted to comment on what he was saying. >>I was just kind of just to kind of reinforce, you know, that whole community in that whole innovation based as well because from an open source perspective, you know that that sense of community is really driving those changes on with the AWS platform. It's got a very rich functionality behind it. You know, it's one of the, you know, the first time platform. So it does have that degree of innovation, you know, from from Day One. And that's just being driven by the by, the by, our customers who are pushing the envelope family in everyone more on. That's where you know the relationship between, you know, Souza on AWS is really, really started to excel. Looking at how we we move into that container space now as well, and help the customers, you know, modernize not only their, you know, the the cloud native that's going straight to cloud. But how do they modernize modernize their legacy applications as well? Um, and how today, you know, take, you know, take their on premise environments on, make them more effective and more efficient, and by using public cloud to be able to do that. >>Yeah. Julia, I'm glad you brought that up, because absolutely, there's opportunity. But there's challenges there. Customers really have. You know, it's either hybrid or multi cloud deployment. You know, container ization. Kubernetes are absolutely enable is there? But I wonder if you could bring us inside. What Susie doing? You have any customer examples of you know how they're really making this change? We know that it's still the majority of applications have not been modernized. They've not going cloud native. They're not ready for these environments. So how are customers working through this ultimate journey? >>Yeah, I mean, it's really, really complex. And I did a presentation on our sales summit talking about, you know, Gardner's five. Ours about you know, what applications can move to the cloud, how easy it is to do that. And I think there is some research done last year with for like, one, um, where the previous year there was a lot of customers said, Yeah, we're moving to fired and it's easy. And then this year, when they rerun the survey, it was No, it's really hard. We need partners. We need to look at how we how we do this. And so you know, every application is going to be able to be moved hours, and it's really Orton that they know the customers have a strategy and look at what they're doing on prem it and then start to identify what is you know, what is cloud friendly? What do they need to do to kind of go forward? You know, Do they need to be, you know, rewrite an application? Do they need to re factor it kind of just be a lift and shift. And so what we're doing with with AWS is, you know, we've been working with partners like both, for example, who built out to retail application platform to be able to migrate those customers quickly into a more cost effective and efficient way of delivering businesses because they will say, you know, even more so in the current scenario there, you know margins are being squeezed. They need to be looked at being ableto deliver higher, you know, return on investment and to share with any of their, you know, in with their spend. So, you know, that's that's one area that we are kind of like, Look, you know, looking at as well. We've had great success with it. Um, we've also got a quick start programs with with AWS that allows, you know, customers you need to migrate quickly and easily. To be able todo to take those applications on their environments on DNA, move them on to the public cloud. So that so that those are two key areas that we're really looking at, you know, driving. Yeah, they're driving forward because it's critical because it is complex. Um, you need to have a Roma. You need to have a strategy about how you do, and you need to identify and include the stakeholders when they move. You know, when you're changing your environment to make sure that you haven't missed anything, >>something that would love to hear your viewpoint on this to you know, when you look at the Amazon ecosystem, you've got a huge AWS marketplace. Obviously, the integrators help customers work through their various environments and how to modernize them. How to move there, you know, what are you seeing in the customer base, for example, you can help share as to how they're moving along. >>Sure. One of the way we have to understand right, a little bit off the context. So all this all this talk about, let's say, cloud migration and innovation, it's not. It's not an abstract sort of exercise, an absolute discipline. It happens for its right if we look. If you look at the innovative companies at a fast moving companies, effectively, they they see on average time to value metrics about 420 times faster. Then let's say what people slow companies, right? And then So that's That was a lot of pressure on companies to actually embrace, embrace this innovation and the digital transformation and engage with customers in the way that they have never done before, such as just technology enable so many things, so many protect right and then this. With any opportunity it comes, Here comes a challenge on then, as Julie pointed out, it's a it's a difficult exercise. Let's let's not mince words here. So and therefore we have to make sure that everybody is a line. Let's say customer goes through this exercise right that that they're trying to change their processes. The leadership sets new goals. The leadership says new objectives. They have to change the culture they have to train people. So that is that it's not just the challenge of the patient right there within the hour, then outside of the company, you want to make sure that effectively, everybody, everybody comes to the table is there's a lot of value and very much alive, and that just that this is where we see, I guess a lot of, um, a lot of opportunity because as as you go through this process, um, you have to, right, you have to have the right stakeholders who have you have to have trained people, right? And then if you look at another statistics that just 86 companies or so they have a first step and the other 86 infrastructure spend this to on premise And the reason for that is companies cannot not hire and train and train faster, right? So therefore, on AWS side, we we invest a lot in training programs and certification programs as well as we have the vibrant community off partners who can step in and help us with challenges such as we have a system off JIA size and the size, so we have with both hands off the size M s P s, whatever we have providers. And then effectively back to what results here is that you have the synergy. Not not only the change going from from the inside company. >>They >>also have the support structure. As Joe talked about Big Start, we have training and then we have programmatic support, right cattle, how to navigate passengers for that. And then as the switch swollen, you mentioned their new processes. This is this is where the power of the cloud comes in and part of the community. So all those challenges they have been sold. So you can take some of the blueprints and apply them as is. And >>you can you can >>pick and choose what? What? Your bias. So, for example, you can go with cloud native tools with Amazon Web services at the very same time you can. You can also pick products. For example, SuSE Cloud application platform, which provides you with this. I wouldn't call it, um it's slightly more opinionated approach how to how to implement your develops practices and agile practices. And then it's still making Iran's on top of Amazon elastic container service. So yeah, and then, as as Jules mentioned. We program, for example, in the work of success with it >>and just touching on that point because, you know, we talk about we're not islands, you know, we have to engage with the partners. You know, we want to make sure the customer success is at the heart of everything that we do. Um, and we have to bring in the right skill sets at the right time, you know, to to make make that journey as easy as possible and as quickly as possible on. So that's the you know that that's the beauty of community. That's the beauty of partners on benders coming together with the customer at the heart off of everything that they do on. You know, I know that's a very strong message that you're going to get from, you know, from Susie Con. But it's from message that we showed with Aws as well, about how do we do the right thing for the customer and how do we, you know, and how do we enable that success? But then to be successful, which will drive Ultimate six, you know, successes as partners as well? >>Excellent, Julie. One of the big things we're themes we heard in the keynote was talking about the developer community's obviously to say in AWS A lot of developers, anything specific for the developers out there That that either. The highlight >>s so obviously we've got the cloud application platform on. We've got the quick starts as well. So for May is you know, you've got a proven a proven platform with real aws that, you know, the infrastructure available there, the ease of which, you know, cloud application platform can sit on top of that of the eks elastic. The services is really, really critical. And, you know, for me, it would be just, you know, just try it, um, on and give us your feedback as well. I think that's really important, because the way that you know, we drive innovation is through that, you know, the cut, the feedback from our customers and people actually using that, you know, the services. I think McHale pointed to the earlier as well. You know, the innovation that they've seen has been driven by, you know, customers actually saying we want this feature. We want this put pressure on from a from a dev ops community is you know there are alternatives out there and you know, you should, you know, to try. You should try. Look at you know, if that suit your needs better. I look at how you can use a trusted partner like AWS and and Susie Teoh to actually meet some of those new needs they're coming aboard. >>And it's also to Julius Point right? Way cannot overemphasize the importance off builders off people who own on this innovation within the company. And be because the biggest thing that companies can do for their success is to enable builders and as as we mentioned before, right? So the process is this challenging the other multiple parties involved, but the very same time to empower people to drive this change, it's almost like instead of directing them like, Oh, um, the space is pretty pretty interesting analogy. So instead of if you want people to know how to build the ship so you do not you do not tell them. Oh, go gather wood and then, like, this is how you hammer things together. You just you just make sure that they yearn for the C. And then ultimately this is This is what drives the innovation. And here we have essentially with with, for example, Susak Capital radical enable people and they they practice the develops, they can practice, schedule and essentially align. This was this fast time to value practices, right? So that that is the tooling. And then you take weeks starts and then you put literally innovation into into those people's hands, for example, it So that's one big start allows you to bring up the whole environment and pretty much like minutes. Well, let's say if you want to go to innovate on the sisters again, you take big start and then well, is that the takes takes a little bit more involved. So maybe, Like like in an hour and 1/2 you have a safe environment, and then you have essentially start innovating there and >>excellent. Well, Mikhail and Julie thank you so much for the updates. You know, love hearing about innovation companies. Absolutely. Building is what differentiates us is the companies that are ready for today's modern era. So thank you so much for joining us. >>Thank you. Thank you. Thank you. Thank you. >>Thank you, Julia. >>Alright. We'll be back with lots more coverage from SuSE icon Digital 20. I'm stew minimum. And thank you for watching the Cube. >>Yeah, yeah, yeah, yeah, yeah, yeah.