>>Live from Seattle, Washington. It's the key nude covering smartsheet engaged 2019. Brought to you by smartsheet >>Welcome back, everyone to the cubes Live coverage of smartsheet engaged here in Seattle, Washington. I'm your host, Rebecca Night, along with my co host, Jeff Rick. We're joined by Main McCutchen. She is the program director at Oval V. Oh, thank you so much for coming on. My pleasure. So movie is a huge name in the advertising industry. But why do you give our viewers a little bit of background about what you do and and the company itself? >>One of the fun little stories that that I like to tell is something that our founder said so many years ago. If you are. If you hire people that are smaller than you, you end up with tiny people in your company, right you want you want to hire someone bigger than you, and you end up ah, company of giants and I feel like that really, like, kind of sums up will be. It's such a big name in the industry. 70 years we've been around, I'm program director. I work in operations. I also work in resource management um, I like to think that I'm utility player, you know, like wherever. Wherever the fire is, I'll go and try to help out. Smart sheets made that a lot easier for me in the last couple of years. My origin story of Smart cheat is I was working with an account and someone had to leave suddenly and they asked me to step in and do some of the account executive duties. I know it here. What? You know, some of those were I am lifelong operations. I'm not lifelong advertising, So it was like trial by fire. But I had recently been introduced to Smartsheet. So I had this tool and I went to meetings for like, two weeks, and I gathered every piece of data I could. And then after that, time, like images came out of the mist and suddenly, like the world made sense. And, um, my boss one day was walking by and saw like a pie chart. What's that like? Oh, I just made this because it's helping me learn about the account. Right? And he was like, you were making appointment with my boss and like on it went from >>there, so you should have been in operations forever. So what brought you to smart? She clearly you've worked with other tools. You've worked in complicated projects before. What was so different this time? >>I would say of the ease of use and the instant adopt ability with other people and the functionality being able to attach a file. And this is long before before they were dashboards, before any of that stuff. Just attaching a file. Um, the comments on the line really ease of use. >>That's a big one. >>So in your in your line of work, there are so many different assets that you need to work on and the way that the the advertising industry has changed so much, you only have so much time to get the customers attention. Can you talk a little bit about just those changes and then how that's changed, what you need to do and what your team needs to do on a day to day basis? >>We spent a lot of time tracking. We still spend a lot of time tracking, and customers will say You guys talk to us too much, and then they'll say we didn't get the right information. So I think I'm talking to other people here at the conference, and nobody really wants to say my company's having a difficult time grappling with, like this torrent of data that we're all living with, You know, I miss things for my kid because I missed the email in my in box about the school, even though I'm looking for it. So I think it's a large problem that a lot of companies we're dealing with and nobody really wants to admit it, admit it. But we're finding that we're changing the way we work, and it's making a big difference. Like the tools that we used to use don't apply anymore because they don't make any sense. Like, you know, if you have, like, a shared folder on a drive, Good luck. You know, with a flashlight like you're never gonna >>find so >>thes kinds of tools. Marchi is helping us. Is helping us really change the way we >>work the >>other >>thing to the complexity of which you guys deliver. You made a nice customer video for the Sparky team and really goes through on some campaign for a shoe or something, you know, you kind of got your core theme that you develop, that >>you >>guys were making so many derivative Platt the rid of assets for so many derivative platform speeds and such different ways. That kind of the variation, I assume the version control variants based on geo or whatever speed, Completely different working situation. >>Yeah, we're very excited about Slope, the asset tracking software that that smart she has purchased. And we've I think we've started a pilot, and we're really excited to see how that works out, because that's something that all of this stuff that we're building it smartsheet will then be able to talk thio this other system So the tracking system will be able to talk Thio revenue projections or whatever else you wanted to talk to, you know of capacity planning, resource management and, yes, of all all the virgins that we have to deal with, there's two pieces of the version. Ing one is like what we need to deliver to the client today. Do we have the right version? We got a ship this out. It's going to print. You don't want the wrong one going out, But then also 23 years from now, If somebody comes and says, Hey, can you give me the version that ship and everyone's like, Oh, I don't know what It's one of these. I don't know which one Because in our industry, people rotate off accounts. You work on one account for a number of years, and then you decide you want to be to be expertise or some consumer products. Good expertise in the company's very good about enriching people's careers that way, moving them around. But that means they're taking their knowledge with them. So one of my favorite things about smart cheat is not only does it help us track and there's transparency and automation and all that stuff, but when we finish a project that we've used it correctly, it's beautifully archives. So not only can you find all of the assets, even the little 80 bitty ones, but you can see a chat trail on which one was used this time, and you can. I like also, you can right click on a cell and see to sell history like who made that? No, you know who put that number in it? It's perfect. >>It's a mini handbook that you can hand over into the on ramp someone onto a new project. Like >>if you could talk to the person that was there that did it. You know it's there. The intuition that there is great. >>So what is this do in terms of changing the culture of your organization and the ways in which employees air interacting with each other? >>I'm really excited about this. I'm really excited about the culture piece because I'm gonna talk about it >>internally and >>then I'll talk about it with clients internally. If you're a business leader and you need to get your revenue projections from five markets are regions or whatever you want to call them, you need thes numbers like every month. Give me these numbers so we go down to them and we say, This is it. I need you to fill out this column and the months that's it. >>They can. Then, with smart, she do whatever they >>whatever else they want with the sheet, they can add columns like some of them track quarterly and some of them tracked by the half and some of them weekly. They can do all that as >>long as >>my numbers Aaron and and I have that report. So all >>of these cultures were slightly different. Old movie has >>a culture, but so do our clients. And >>when you work with a client closely, you >>adopt part of that culture. So I >>don't want >>to say to anybody in the company, this is how it's gonna be and this is how you have to do it. I think that kills morale. I think it kills creativity, a think it kills innovation. So that's one thing that I love about Smartsheet is. It helps you preserve culture. It helps, even like underscore it. >>And do you think it's made you as a team? Also, Maur uh, wanting to lean on each other in different ways and in the sense of wanting to be unlocked. Creativity pieces? What I'm what I'm trying to get. Creativity >>and accountability. Yes, I think it's much easier to define who's responsible for what with that clearer communication. You know, you could get a card view and you feel like that's your literally your lane. That's what it's called. It's called your Lane, so I think that helps people like I know what I'm accountable for and I know what I need to dio. And so, um, I'm gonna be better at it. I also I'm gonna have a better picture of the whole project instead of just what I'm doing. So knowing where it's coming from and where it's gonna go after and that contacts makes me better. >>And are you seeing one of the big themes for all these types of software is that, you know, it frees up people from doing less mundane, less routine, less wrote kind of your example of rolling up the numbers so that it frees you up to do higher value activities. Are you seeing that house? It manifest itself in your guy's ability to deliver >>the automation. Uh, let's see. Let's see how that >>we haven't. >>I was talking about what I said. I would get back to the client a minute ago and I didn't. We haven't >>I can't think of >>a time when we use We use automation a lot. Internally. I'm trying to think about what we do with clients. Cause client facing is obviously a little bit different, but eternally >>is probably harder challenge, though, right? It's easy to get excited about a new client. It's, I think, it's harder to get excited about another day on, you know, Week three on an eight week project that you're just >>I kind of >>love them. I don't know why I love the internal stuff. I think because of the camaraderie and because of the team building I sent out, I used a form recently. Thio. Ask some people that I've been working with how they feel about this new project, and it was so easy. I mean, it was like I had fun making the form, you know, and I'm happy to say that I'm also having fun reading the responses because they're mostly good and some of them are critical. But they it's it's it's delivered so well the comments like >>we needed to hear that we >>can actually make this better now. >>Seeing the big picture, though, I want it. I want to hear as a business leader what that means to you and in particular what it was like before when you didn't have full information and you couldn't exactly get the real time status report and understand what needed to be done and what wasn't working so well. We had >>people working off of a different sort of playbooks, right? So you have one department, and they know what they're focuses, and they know what they're doing. And another department has a different responsibility. They go to a meeting and they >>kind of >>hear different things, right, because they're thinking about what am I gonna be doing with this? And the other was thinking about how my could do and so that you can really run into problems because any of people that are on divergent paths. And so now if everyone's working off the same document, you don't have that problem anymore. It's your question, >>right? So I don't want to shift gears a little bit, name on and talk about where we are kind of society in terms of the attention economy, right? That's the hardest thing to get these days is people's attention. I think in your little video you guys talked about, you know, the number of impressions per day, which of course is infinite. And the time for impression is just basically zero plus a little bit more and you guys are right at the leading edge of trying to capture that attention. Facing that challenge is I wonder if you can just kind of speak generally is the evolution of that in the way that messaging and images and kind of types of engagement have to change when your your opportunities are very, very short. But they're spread across a lot of different things. And, you know, if it's targeted, right? Thea pertinent ese for a match on a good target, someone said, If it's a good match, it's magical on. And how you kind of look a challenge in the opportunity of operating in 2019 where attention is so hard to get, >>I think to give you a really good answer to that question, I would need someone from the media department strategy, someone from creative and someone from the CEO's office, Um, but in >>New York in two weeks, >>we oh, there's so much that goes into it and clients are so different. You know, some want this really long, long list of different deliver bols that they want and it's on a tight paste and then some or more inches like >>just like an >>overall brand. You know, we just want some brand strategy, one thing that we do well and that better that is our core is we make brands matter. That's that is the oval. Vito's right there. So no matter what's going on with the industry as it's changing and you know this week it's banners. Next week it's social or whatever. We were always focused on the brand first and whatever makes sense on that day. In that era, we will choose the platform and the software and whatever else that helps us best service our clients, >>but still staying to that core mission around the brand brand representatives. >>That is the number one thing. Yeah, >>So what's next? I mean, when you when you're here at the Smartsheet, engage and you're talking and hearing about how other companies use it and how other teams are finding new collaborations and what are you going to come away with? What are you gonna bring back to your team? And in New York, I think the >>most exciting thing for me so far has been I mean, I love the multi select drop down, and I mean, there's a lot of great things, but when they talked about a little bit of touch on a I and how the platform will be watching the way you work and I don't want to use language. People get so creeped >>out, you know, like watching it. >>What do you want? You know, it's just like, you know, following a pattern that it will suggest things. So I think that's gonna help search. And then it's going to know, like, well, every other time you ran that report, then you wanted to dash would want me to kick it off for you. I am really excited about that. I think is right now the automation is good and it's getting better, right? You have, like, you can set by time you consent reminders by by date and lots of great things that you could dio with the forms. But I think that a eyepiece is really what's gonna make a change. >>How did you say that your team feels about that? I mean, you hear that? People have so much trepidation around. Aye, aye. And the robots are coming. I don't just pretend like it's just something you don't have to dio, right? Right, right. Yeah, I did. But did they see it as the as the potential benefits that could come from it of Yes, I think a >>lot of people already in a recent project. Everyone's like the drudgery is gone. It's just gone. And sometimes I feel like one thing. I asked him, Do you feel like you're spending more >>time on this? Or >>do you feel like you're spending less time? And do you feel like you're spending more time? But you're more informed and better to do your job right? So sometimes it's boat. Sometimes some things that I spend less time now that I'm using smartsheet, >>some people spend more >>time because they're getting Maur information that they needed. You know, >>right? I love it. I love your example. How you just need that one cell filled in, and whatever it takes you, the individual to get to that number, you don't really care. >>I don't have the flexibility. >>You can organize your thoughts, your way of working your way of organizing information. Whatever makes sense for you to get to that that answer >>that flexibility is so important. And I see it every team that I give this you know, the one document. I need six numbers a month. It's only need $6 a month, and every sheet is different. And I've told them I'm like, Well, not your the admin. And you could make all these changes that you wanted to, And >>it's a little >>bit risky. You know? What if they delete one of my columns? Well, then I'll go and put it back and tell them. Don't do >>that. But, hey, everybody does it differently. Somebody took the name >>calm and put it on the end. I mean, whatever floats your boat, you know? >>Did you bring him together at some point to say, Here's how you did it here. So you did it. You know, here's best practices. Maybe. You guys, you know, Susie over here did it this way. Seems to work really well. And I want I want >>I do one on one whenever I can't. Okay. I really like it, but I I like the engagement. You get to know someone. I also say my sick file has my cell phone. You can slack May. You can call me. You can text me in middle of night. Doesn't matter. We're here like I have two clients. You know, there's there's the clients that we service in the world. The other companies But then for me, my clients are the little employees and employees that are they're servicing those clients. >>And as you said, when the drudgery is gone, that makes for people who want to come to work and who are more satisfied. So then they give more of themselves. And during the work day, and it is, it does become a there. Aren't you a circle there? Also, Maur, relax, you know, because >>I think we were alluding to this earlier. It's like before we were using smartsheet. You >>weren't >>always sure like some, like project was gonna jump out from behind a lamppost >>anyway, home at night and ruin your life for a day. You know, now >>we can see that guy from far off. I got my eye on >>you. You're >>not gonna get may. And it gives us what I call this Marchi calm, you know, like we know, like everybody knows what the schedule is from here to the end of the year. Maybe even for into 2020 and 2021. So we're starting to scope for the next year, and we're setting the smart sheets up for you like, Oh my God, there's the There's >>the view. It's beautiful, right? Right. I think we need to create a new smartsheet yoga pose, you know. Let's do it. Let's do you know what? I'm always >>on the hunt for the weirdest use of smartsheet. >>What's the weirdest you found so far? >>The weird Somebody mentioned something about a writer who uses smart cheat to track all the ways they procrastinate from writing >>Pretty good. That is. Another woman >>used it for her Thanksgiving shopping. I'm like, Okay, that's like, next level cooking. And then also on the way home from the grocery, shopping for Thanksgiving, the wines she was gonna buy. So he's tracking her wines and her food. >>That's good for the pairings. And which I like that. Yeah, >>you do like a little imagine that with your card view. Like, Oh, the mail. Well, look, we put it over the turkey or whatever >>it is you can use ice, maybe Cochin. Thank you so much for coming. My pleasure. >>Thanks for having me. >>Thank you. >>I'm Rebecca Knight for Jeff. Rick, Stay tuned. You are watching the Cube