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OpenStack Summit & Ecosystem Analysis | OpenStack Summit 2018


 

>> Narrator: Vancouver, Canada. It's theCUBE, covering OpenStack Summit North America, 2018. Brought to you by Red Hat, the OpenStack Foundation and its Ecosystem partners. (soft music) >> Hi, and you're watching SiliconANGLE Medias coverage of theCUBE, here at OpenStack Summit 2018 in beautiful Vancouver. I'm Stu Miniman with my co-host John Troyer. We've been here, this is now the third day of coverage, John. We've done a couple dozen interviews already. We've got one more day of coverage. We had some kind of perceptions coming in and I have some interesting differing viewpoints as to where we are for OpenStack the project, where this show itself is going. First of all John, give me your impressions overall. Vancouver, your first time here, city I fell in love with last time I came here, and let's get into the show itself, too. >> Sure, sure, I mean the show's a little bit smaller this year than it had been in past years. Some of that is because they pulled some of the technical stuff out last year, or a couple years ago. By being a little bit smaller, and being in a place like Vancouver, I get good energy off of the crowd. The folks we've talked to, the folks that have been going to sessions, have said they've been very good. The people here are practitioners. They are running OpenStack, or about to run OpenStack, or upgrading their OpenStack, or other adjacent technologies. They're real people doing real work. As we talk to folks and sponsors, the conversations have been productive. So, I'd say in general, this kind of a small venue and a beautiful city allows for a really productive community-oriented event, so that's been great. >> Alright, so John come on, on the analysis segment we're not allow to pull any punches. Attendance, absolutely is down. Three years ago when we were here it was around 5500. Mark Collier, on our opening segment, said there was about 2600. But two-year point, I've not talked to a single vendor or attendee here that was like, "Oh boy, nobody's here, "it's not goin' on." Yes, the Expo Hall is way smaller and people flowing through the Expo Hall isn't great all the time, but why is that? Because the people that are here, they're in sessions. They have 40 sessions about Edge Computing. Hot topic, we've talked a bunch about that. Interesting conversations. There is way more in Containers. Containers for more than three years, been a topic conversation. There's so many other sessions of people digging in. The line you've used a couple a time is the people here are people that have mortgages. In a good way, it means these are jobs, these are not them, "Oh, I heard about "this cool new thing, and I'm going to "go check out beautiful Vancouver." Now, yes, we've brought our spouses or significant others, and checking out the environment because yeah, this place is awesome, but there's good energy at the show. There's good technical conversation. Many of the people we've talked to, even if they're not the biggest OpenStack fans, they're like, "But our customers are using this in a lot of different ways." Let's talk about OpenStack. Where is it, where isn't it? What's your take from what you've heard from the customers and the vendors? >> Sure, I definitely think the conversation is warranted. As we came in, from outside the community there was a lot of conversation, even backchannel, like why are you going to OpenStack Summit? What's going on there, is it still alive? Which is kind of a perception of maybe it's an indication of where the marketing is on this project, or where it is on the hype cycle. In terms of where it is and where it isn't, it's built into everything. At this point OpenStack, the infrastructure management, open infrastructure management solution, seems to be mature. Seems to be inside every Telco, every cable company, every transportation company, every bank. People who need private resources and have the smarts and power to do that have leveraged OpenStack now. That seems stable. What was interesting here is, that that doesn't speak to the health overall, and the history of, or the future of the project itself, the foundation, the Summit, I think those are separate questions. You know, the infrastructure and projects seem good. Also here, like we've talked about, this show is not just about OpenStack now. It's about Containers, it's broadening the scope of these people informally known as infrastructure operators, to the application level as well. >> Yeah, if you want to hear a little bit more, some two great interviews we did yesterday. Sean Michael Kerner, who's a journalist. Been here for almost every single one of the OpenStack shows. He's at eWeek, had some really good discussion. He said private cloud, it doesn't exist. Now, he said what does he mean by that? There are companies that are building large scalable cloud with OpenStack but it's like if some of the big China Telecom, big China cloud companies. Oracle and IBM have lots of OpenStack, in what they do, and yes there are, as you mentioned, the telcos are a big used case. We had some Canonical customers talking about Edge as in a used case for a different type of scalability. Lots of nodes but not one massive infrastructure as a service piece. If I talk, kind of the typical enterprise, or definitely going the SNE piece of the market, this is not something that they go and use. They will use services that have OpenStack. It might be part of the ecosystem that they're playing, but people saying, "Oh, I had my VMware environment "and I want to go from virtualization "to private cloud" OpenStack is not usually the first choice, even though Red Hat has some customers that kind of fit into some of the larger sides of that, and we'll be talking to them more about that today. Randy Bias is the other one, take a look. Randy was one of the early, very central to a lot of stuff happening in the Foundation. He's in the networking space now, and he says even though he's not a cheerleader for OpenStack, he's like, "Why am I here? "That's where my customers are." >> Right, right. I mean, I do think it's interesting that public cloud is certainly mentioned. AWS, Google, et cetera, but it's not top of mind for a lot of these folks, and it's mentioned in very different ways depending on, kind of, the players. I think it's very different from last week at Red Hat Summit. Red Hat, with their story, and OpenShift on top of OpenStack, definitely talked public cloud for folks. Then they cross-cloud, hybrid-cloud. I think that was a much different conversation than I've been hearing this week. I think basically, kind of maybe, depends on the approach of the different players in the market, Stu. I know you've been talkin' to different folks about that. >> Yeah, absolutely. So like, Margaret Dawson at Red Hat helped us talk about how that hybrid-cloud works because here, I hate to say it's, some oh yeah, public cloud, that's too expensive. You're renting, it's always going to be more. It's like, well no, come on, let's understand. There's lot of applications that are there and customers, it's an and message for almost all of them. How does that fit together, I have some critiques as to how this goes together. You brought up another point though John, OpenStack Foundation is more than just OpenStack projects. So, Kata Containers, something that was announced last year, and we're talking about there's Edge, there's a new CI/CD tool, Zuul, which is now fully under the project. Yes, joke of the week, there is no OpenStack, there's only Zuul. There are actually, there's another open-source project named Zuul too, so boy, how many CI/CD tools are out there? We've got two different, unrelated, projects with the same name. John, you look at communities, you look at foundations, if this isn't the core knitting of OpenStack, what is their role vis-a-vis the cloud native and how do they compare to say, the big player in this space is Linux Foundation which includes CNCF. >> That's a good one. I mean, in some sense like all organic things, things are either growing or shrinking. Just growing or dying. On the other hand, in technology, nothing ever truly dies. I think the project seems mature and healthy and it's being used. The Foundation is global in scope and continues to run this. I do wonder about community identity and what it means to be an OpenStack member. It's very community-oriented, but what's at the nut of it here if we're really part of this cloud-native ecosystem. CNCF, you know, it's part of Linux Foundation, all these different foundations, but CNCF, on the other hand, is kind of a grab-bag of technology, so I'm not sure what it means to be a member of CNCF either. I think both of these foundations will continue to go forward with slightly different identities. I think for the community as a whole, the industry as a whole, they are talking and they better be talking, and it's good that they're talking now and working better together. >> Yeah, great discussion we had with Lisa-Marie Namphy who is an OpenStack Ambassador. She holds the meat up in Silicon Valley and when she positions it, it's about cloud-native and its about all these things. So like, Kubernetes is front and center whereas some of the OpenStack people are saying, "Oh no, no, we need to talk more about OpenStack." That's still the dynamic here was, "Oh, we go great together." Well, sometimes thou dost protest too much. Kubranetes doesn't need OpenStack, OpenStack absolutely must be able to play in this Container, cloud-native Kubranetes world. There's lots of other places we can learn about Kubranetes. It is an interesting dynamic that have been sorting out, but it is not a zero-sum game. There's absolutely lots, then we have, I actually was real impressed how many customers we got to speak with on the air this time. Nice with three days of programming, we had a little bit of flexibility, and not just people that were on the keynote stage. Not just people that have been coming for years, but a few of the interviews we had are relatively new. Not somebody that have been on since very early in the alphabet, now we're at queens. >> Right. >> Anything more from the customers or that Container, Kubranetes dynamic that you want to cover? >> Sure, well I mean just that, you know, Containers at least, Containers are everywhere here. So, I think that kind of question has been resolved in some sense. It was a little more contentious last year than this year. I'm actually more bullish on OpenStack as a utility project, after this week, than before. I think I can constantly look people in the eye and say that. The interesting thing for me though, coming from Silicon Valley, is you're so used to thinking about VCs and growth, and new startups, and where's the cutting edge that it's kind of hard to talk about this, maybe this open source business model where the customer basis is finite. It's not growing at 100% a year. Sometimes the press has a hard time covering that. Analysts have a hard time covering that. And if you wanted to give advice to somebody to get into OpenStack, I'm not sure who should if they're not in it already, there's definitely defined use cases, but I think maybe those people have already self-identified. >> Alright, so yeah, the last thing I wanted to mention is yeah. Big thank you to our sponsors to help get us here. The OpenStack Foundation, really supportive of us for years. Six years of us covering it. Our headline sponsor, Red Hat, had some great customers. Talked about this piece, and kind of we talk about it's practically Red Hat month on theCUBE for John with Red Hat Summit and OpenStack. Canonical, Contron, Nuage Networks, all helping us to be able to bring this content to you. Be sure to check out theCUBE.net for all the coverage in the past as well as where we'll be. Hit John Troyer, J. Troyer, on Twitter or myself, Stu, on Twitter if you ever have any questions, people we should be talking to, viewpoints, whether you agree or disagree with what we're talking about. Big thanks to all of our crew here. Thank you to the wonderful people of Vancouver for being so welcoming of this event and of all of us. Check out all the interviews. For John Troyer, I'm Stu Miniman. Thanks for watching theCUBE. (soft upbeat music)

Published Date : May 23 2018

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Brought to you by Red Hat, the OpenStack Foundation and let's get into the show itself, too. the folks that have been going to sessions, Many of the people we've talked to, and have the smarts and power to do that but it's like if some of the big China Telecom, in the market, Stu. Yes, joke of the week, but CNCF, on the other hand, but a few of the interviews we had are relatively new. in the eye and say that. for all the coverage in the past

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Christian Ferri, Block Star | Blockchain Unbound 2018


 

>> Announcer: Live, from San Juan, Puerto Rico, it's theCUBE. Covering BlockChain Unbound, brought to you by Blockchain Industries. (Puerto Rican music playing) >> Hey, welcome back everyone. This is theCUBE's exclusive coverage here in Puerto Rico for Blockchain Unbound. I'm John Furrier, the co-host of SiliconANGLE Medias. theCUBE is our flagship product. We go out to the events and extract the signal from the noise. My next guest is Christian Ferri who's with Block Star, doing investments, ICO advisor, he's been in the space, great to see you, nice to meet. >> Absolutely, thanks for having me John. >> Thanks for joining. So, okay, some people are saying that we're the top of the bubble, some people are saying that it's the beginning of a revolution. Some people are, like, staying away, "Oh my God, what's going on?" Some of those investing both in equity and token deals. What's your take on this? I mean, how do you explain this? Because it is a global phenomenon, I mean, what's your take? >> Yeah, I think we're at a very early beginning right now. It's definitely, I would say 1996-97 of the internet bubble if you will. We're seeing some amazing growth, right? So, things are picking up real fast I think. You know, the moment that Bitcoin hits $10,000 a lot of people got interested in all this phenomenon. ICOs are becoming the standard for fundraising for startups. It's an interesting model, you don't have to give up any equity, you don't have to give up any board seats, it's much easier, much simpler. But there are definitely some legalities and regulatory aspects that put some concerns in a lot of people's minds. >> What are the, I mean obviously if you're an investor, you got to get a pound of flesh somewhere, the old days was equity and that was a long game, it had a different gestation period. How are you making money now on the investments? Is it just getting on the discounted tokens? Is there a little liquidity going on? So, if there's no dilution, you got to make money somewhere, so, where is the secret? >> Yeah absolutely, great question. So I think if we're looking at security tokens, to finance investment vehicles, the way you make money is by the value increases of the token, right? So, as you buy a $1 and the token goes to $1.50, you have your 50% increase, right, return. There are new companies in the ICO space, they're thinking about leveraging the equity side of things, but it's fairly new. Right now it's merely a token deal, so when you think about private sale, pre-sale, it's 99% a token deal, right? Although equity's coming in because a lot more venture capital is coming in and they're demanding a piece of the action from a company in equity perspective. >> Yeah, and some of the ICO's, because we've outlined this on theCUBE many times, Blockchain, I call it the Crypto-stack, Blockchain, Cryptocurrency, and the application on the financial is ICO, >> Christian: Right. >> But that ICO also translates into the application dynamics of token economics, tends to value creation. >> Christian: Right. >> Hence what you were talking about token value going up, kind of like how equity investment would go up if it got sold on valuation, etc. >> Christian: Right. >> Okay, ICOs are hot. Now the market is pretty aware of the scams, the scams out there. Young kid puts a fake white paper out there, raises 20 million, >> Christian: Right. >> Next thing you know it's like, "where's the money?". >> Christian: I've heard that before. >> And then you've got legit ICOs going off the blocks which a really legit, going great, how do you make sense of it as an investor? Is it classic word of mouth? >> Yeah. >> What kind of due diligence are you doing? What's your filter? >> I think what you said, word of mouth definitely plays a big role in it, I had to trust that toward your network. Having a research team kind of helps understand the technology behind it, if it's actually feasible. I go through 250 white paper a month. >> So you're a white paper reader. >> I am not, my research team oversees actually. >> Okay. >> But as an investment and advisory firm, we have a lot of inflow of companies that want to get advised on or invested in. And a lot of these white papers are total moon shots, it's like build a YouTube and it's 1982, you have a dial up, you can't do that, you need a broadband, right? >> John: Yeah. >> So, you have to have a very diligent process and team that does that. And then think about 99% of the white paper you'll see are going to be crap or junk. Only one or two percent are going to be good. And so that selection process is very key. On top of that, there are a few things in the tokenization process that can raise red flags. For example, if they're too aggressive on the discounts on the private sale, like 70% discount, 80% discount, it's not a good indication, it's a red flag. >> Really, why not? >> It shows that the product is not that great, right? If you have to give somebody an 80%, if you're buying a Ferrari that is discounted at 80%, would you buy it or would you say, "well I'm not sure"? >> Well you could be, it's like giving warrant coverage on a equity deal, >> Christian: You could. >> You could go up to someone and say hey I'm going to give you 80% discount because I want you in my deal, and I want you to make more money than the other guys. >> And what we see. >> I mean that's the counter argument. >> Yeah and what we see. >> I guess what you're saying is there's two vehicles. >> Yeah. >> Desperation. >> Christian: Yep. >> I got to discount the shit out of it to get attraction. And what I'm saying is it's kind of like a hot deal you want the right people in, I've seen both. >> Christian: Yeah it's a good point, usually what we've seen in the past four and a half years is that the good deals don't get discount more than 35%. That's usually the max they get discounted, especially just because you said you need strategic partners to back you up, to help you out since the beginning. These people should be invested in the project, they should not be incentivized by the discount that you're giving them on a private sale. But they should be incentivized because they believe in you and believe in the product. >> So it's a judgment call. >> Yeah. >> You shouldn't have to drop your drawers, so to speak. >> That's right. >> Good feedback, that's great, now token sale economics, I'm the entrepreneur, how should I be thinking about going to you, and I have a good deal, I have a great product, I've got token economics, I'm a growing company, this is an opportunity for me to scale my business at an unprecedented level. I can get more capital than I can on the private market because it's flowing faster here. What do I got to do to get your attention? >> Well, first of all, from an advisor perspective, we only take usually established companies, they have a minimum of 10 million in ARR, so annual recurring revenue. We make a few exceptions, if there's a very strong team, a very strong advisory board, or they have a few characteristics and qualities that we look for. We kind of trying to wave that 10 million ARR, but we're looking for like stellar team, rockstar teams, with a good advisor board, with technologies actually feasible to be built in the next two or three years. And that can actually be deployed on the market. >> So they want to see product, you got to see product. >> Absolutely, absolutely. >> So you don't investing in the moon shot, as you said. >> No. >> Not really because that's essentially a seed deal. >> Yeah, exactly, there are circumstances when you have a very amazing team, that've done some crazy amazing things in the past, and they're talking about moon shots, right? They're, I'm not going to say a name but there's a big ICO right now raising billions of dollars. >> Telegram. >> Right, well I'm going to say a name. >> Telegram, are you in Telegram? >> Sorry? >> Are you in Telegram? >> Yeah I'm a user, right? >> Not a buyer of the ICO. >> I have not invested. >> Okay. >> I have lot of people that want to invest in an ICO, but I personally have different opinions on it. But there's a lot of moon shooting over there, right? >> John: Yeah. >> So you want to make sure there's a fine balance between what you're promising and what you can actually do. >> Great, so what's your advise to entrepreneurs when they're at the stage of, "I really want to do a token sale, I think we're ready". What's your advisory role? How do you come in and help? They might not be ready for capital but they might want some advisory, maybe throw in a little bit of token cash, not token cash in there, but legit cash via tokens. >> Christian: Absolutely. >> How do you engage? What's your, you mentioned some of the 10 million, but what do you bring to the table? >> So the way it works usually is that they come in with a white paper and an idea on an established business that they want to tokenize, and then we basically have a conversation, we start having a conversation to figure out what they want to do. But the first advice that I give my clients is to stop. This business has too much FOMO in it. >> John: Yeah. >> The fear of missing out. So not just because everybody's out there doing ICO you should be doing an ICO, right? >> John: Yep. >> So this is the first thing to take a step back, figure out what really makes sense for you, and your situation in your company. And number two, I always provide the example where, thinking of going ICO in a three step process. You start with the business, right? >> John: Yep. >> So back in the 90s and I think you were around back then. >> John: Yeah, I was. >> When you were asking somebody, when you were saying, "what are you doing?", it was like "oh I doing a startup, "I'm building a company, I'm building a startup", right? >> John: Yep. >> Everybody was talking about startups. You go just about anywhere in the world talking about Blockchain, and somebody stops you and says, "what are you doing?", an ICO, right? >> Everyone's doing it. >> Everybody's doing it, but an ICO is an investment vehicle and not a company, right? >> John: Yeah. >> So, start with the business, got the business mechanics down right, so free cash flow, unique value proposition, product-market fit. Once you've done the business, think about the token model. >> John: Yeah. >> The token model has to go in hand in hand with your business model and revenue model. And don't settle for the first one to come to mind. There are over 50 business, I'm actually writing a book about it, The First ICO Playbook coming out later this year. >> John: Okay, great. >> It's going to have some new token models in it, and once you figure out the business and token models, now it's time to think about compliance. And compliance can actually enable the rest, and, when under the right jurisdictions, they're a match for the token and the business model. >> John: Alright so the token playbook, great job, I'm glad you're writing that book, I think we need to get a good playbook down. Alright so here's a playbook question for you we're going to go to the playbook on this one. Security token, or utility token, okay, we've got that figured out. We got to have utility. I'm going to raise money in the US and abroad, I've decided to go with the security token, hypothetical instance, what do I do? Security to equity? Security for future cash flows? What is the playbook for the security token? >> Well it's more simple than it sounds, in a sense. So the first this is if you're not sure whether it's a utility or a security, just file it as a security. And from a security standpoint, I think you're covered whether or not you're selling to the US or are a US resident citizen, you still have to comply with the SEC regulations just because you're in the US. And so a security can actually have different terms just like you said, a security to equity, a security to token and so forth. That depends on what your revenue model is and what your structure of your company is, and so a lot of people are doing security equity. Other are doing security token, just because they don't want to give up the equity of the company or the board seats. >> John: So what's the biggest thing that you're scared of in this market, as an investor? Are you worried about regulatory? You worried about too much money chasing not enough good deals? What's your fear? >> One of the initiatives I started last year is called the BlockChain Compliance Alliance. It's a no-profit independent initiative to develop a standard for ICOs. >> John: You started that? >> Yeah, I founded it last year with a few other folks, and then five or six people, >> Trying to build some stability around the process? >> You got it, yeah, it's almost like a self regulating standard, or an SRO, right? >> Yeah. >> And we had the opportunity to engage in some regulators, some folks at the SEC and some other government agencies, not just in the US but also in Europe, and they're very open to have a self-regulating standard. >> We need self-regulating standards, the community's got to take care of business, there's a lot of scams out there. >> Yeah, absolutely, so they're open to say to have an industry of self regulating from the top down, the kind of choke innovations. >> John: Yeah. So I'm not really concerned about too much regulations coming in the regulators. >> John: Well the SEC's just been signaling, they've taken a few obvious scammers down, but they really haven't overreached, in my opinion, I think signaling has been good, but they're signaling. >> They are signaling. >> They're not looking the other way. >> Absolutely, and I think it's they're job, they have to be signaling. >> But then they don't know what they're talking about either so the communities got to step up to your point. >> Correct, right, so we're trying to kind of be that, basically that intermediary, if you will, right? >> How many people are involved in that? Just take a quick minute to explain, URLs or like a website. >> Yeah we do, it's blockchaincompliancealliance.org. >> John: Who's involved in that? >> It's five or six people we're getting on, volunteers, it's a nonprofit, so volunteers. We're looking for additional volunteers, donations, and a board of advisory. We have a few high level advisors. >> Whales, whales. >> Yeah, well. >> They're called whales, are they whales? >> Well, whales don't want to be known, it's hard to find a whale, but I said that we have a few high level advisors that would like to come onboard, we're going to make that announcement soon. >> Us minnows out there. >> But it's going to be exciting. >> That's awesome, okay now back to the token economics, I'm fascinated by the token economics. Again, you can't just whitewash a business in saying, "hey I'm tokenizing now", there really has to be a dynamic. What do you look for, what do you observe, and what's your thoughts on how to actually think about the token economics alignment with the business model? Where does that have to line up for you? >> Yeah, good question, I think there are different aspects of it, first of all, you need to define what a token is. Is that for you an incentive mechanism? In which case, you can use an airdrop model, you don't necessarily have to ask people for money. Or is it a fundraising mechanism, or both? So let's just start with these basic questions. You can think of it, you can move on to say, "who's going to be my user?", right? Who's going to use this token? Think about are they going to be moms, dads, hospitals? Like what's my target? And then how they're going to use it, are they going to hold it? Are they going to sell it, are they going to trade it? So all these different things define the token model, right? And the token model, as we said, needs to go hand in hand with the business model, the revenue model as well. So for example a lot of companies are using the token as a fundraising mechanism, but an incentive mechanism as well to incentivize this behavior. >> So talk about the dynamics of an airdrop and a token swap. We're starting to see airdrops are well known, just take advantage of explaining to folks who don't know. And then, I'll get to the token swapping, we're seeing some synergistic keiretsus for me, so airdrops and then token swaps. >> Yeah, airdrops are becoming, basically the new standard, I would say, they're a way-- >> John: Outside the US? >> Even the US, actually. >> John: Are they doing it in the US? Okay, explain what it is. >> There's a company, I think it's called Earn.com, where you can actually launch your airdrop campaign for free or you have to pay something but >> John: What's the URL? >> Earn, Earn.com >> John: Earn.com, okay yeah I see that. >> E-A-R-N, yeah. >> Explain what an airdrop is, just define it. >> So, it's a very simple term, you basically airdrop tokens, you basically give tokens to users, to people, right? So basically people sign up on your site, and you white list an address, and then you basically send those tokens to that address. So it's a way to circumvent a public sale. >> So get free tokens out? >> Christian: Yeah. >> To generate community activity, marketing buzz. >> Christian: Correct. >> So you're just going to airdrop it, kind of metaphorically. >> Right, there are some ways that people do private sales with airdropping. >> Where's the gotchas on the airdrops? Where are people getting in trouble? >> Well, if the token is a security, depends on if they're giving it to you for free, but the value increases, the token increases in value, that delta becomes dubious. From an IRS perspective, from an SEC perspective, from a CFDC perspective, that we still haven't figured out, but ideally if we give out free tokens to incentivize the community, >> Yeah that's normal marketing usage, in the SEC you view that as a utility, a legit utility. >> Yeah we see that with the new bill that passed in the past couple of days, that's how they define utility. >> Alright now let's talk about swaps, token swaps, because starting to see some activity around, self-forming, which is natural in communities, adjacent businesses saying, "hey I'll swap "two million dollars worth of tokens "for two million dollars of mine". Kind of a Barney deal, you love me, I love you back, kind of thing, but it's trying to cross pollinate communities and share value, basically a Bus Dev Bill. >> Christian: Yeah, absolutely. >> What do you think about that? >> It's great, I've seen that a lot of that in forming new partnerships between ICOs. So, let's say there are two ICOs that definitely want to have some IOJV or some partnership together, they have some qualities that they'd like to have of each other, and that's how they do it, they do a token swap. It's almost like an equity swap from a regular traditional company standpoint. It's almost like you want to have an action in the company, and I think it's a great model, it's a great incentive mechanism. >> A great legal bill too in all this, someone's got to pay for it, lawyers are having some fun with it. >> Yeah. >> Kind of new progressive laws being figured out, lawyers generating new dockets for the first time, final question for you, I know you got to run, appreciate your time spending it with us. Puerto Rico, you're observation here, you're from the bay area like we are, what are you doing here? Why are you here? What's your observation, what's the hallway conversation? Share some color commentary about BlockChain Unbound. >> So, I'll start with why I'm here. So, it's beautiful place, the weather is amazing, the water is amazing, it's a great place to take some time off. I'm speaking at a bunch of conferences, and meeting a few people. And I'm part of the movement of the Puerto Rico Crypto Movement. I think it's great, I had the opportunity to meet with some of the government officials that came here at BlockChain Unbound today, and talk a little bit about what's happening, how can we actually make sure that, create some sort of a system that is made for ICOs and BlockChain, and what I like about it is that it's very open to accept new ideas, very open to try out new things, which not always happens in the government space, so I'm very excited about >> And they're really active to open arms. >> Absolutely, absolutely. So, I have very high expectations and very good sense that things are going to pan out here. >> You do any deals here? Write any checks? Sign any commitments? Verbal MOUs, handshakes, what's happening? >> There's been some of that. I'm a big believer that you need to do enough due diligence on the process, so have a cool off period, a honeymoon period kind of cool off but I think there are some very interesting people here, I met some very interesting brains, very interesting products. And the energy, you can feel the energy. People want to try their risk and invest. >> I see a lot of people doing deals, I saw one VC, I'm sorry, VC, investor, token investor, he's done six deals already here. >> Christian: Yeah. >> He's buying tokens, handshake, verbal commitments, and MOUs. >> Yeah there's a lot of that going on. >> And a lot of money coming it, a lot of international too. >> Absolutely. >> So great to see not just here in Puerto Rico, not just US, this is a global phenomenon. >> It is, this is one of the things that BlockChain is about. It's ubiquitous, it's everywhere, and that's the beauty of it. >> Well, Christian, thanks so much for coming on theCUBE, we really appreciate it, thanks for sharing the data and advice. The BlockChain Playbook is coming out at the end of the year check it out, Christian Ferri with BlockStar. I'm John Furrier with theCUBE, SiliconANGLE Media. Live coverage here, wall to wall, two days, back with more after this short break.

Published Date : Mar 17 2018

SUMMARY :

Covering BlockChain Unbound, brought to you ICO advisor, he's been in the space, great to see you, that it's the beginning of a revolution. of the internet bubble if you will. So, if there's no dilution, you got to make money somewhere, to finance investment vehicles, the way you make money is of token economics, tends to value creation. Hence what you were talking about token value going up, Now the market is pretty aware of the scams, I think what you said, word of mouth definitely plays it's like build a YouTube and it's 1982, you have a dial up, So, you have to have a very diligent process and team 80% discount because I want you in my deal, and I want you I got to discount the shit out of it to get attraction. to back you up, to help you out since the beginning. What do I got to do to get your attention? And that can actually be deployed on the market. Yeah, exactly, there are circumstances when you have I have lot of people that want to invest in an ICO, So you want to make sure there's a fine balance How do you come in and help? But the first advice that I give my clients is to stop. you should be doing an ICO, right? So this is the first thing to take a step back, about Blockchain, and somebody stops you and says, So, start with the business, got the business mechanics And don't settle for the first one to come to mind. for the token and the business model. John: Alright so the token playbook, great job, So the first this is if you're not sure One of the initiatives I started last year is called not just in the US but also in Europe, We need self-regulating standards, the community's got to Yeah, absolutely, so they're open to say coming in the regulators. John: Well the SEC's just been signaling, they have to be signaling. so the communities got to step up to your point. Just take a quick minute to explain, URLs or like a website. and a board of advisory. to find a whale, but I said that we have a few high level I'm fascinated by the token economics. And the token model, as we said, needs to go hand in hand So talk about the dynamics of an airdrop and a token swap. John: Are they doing it in the US? or you have to pay something but So, it's a very simple term, you basically airdrop tokens, with airdropping. if they're giving it to you for free, in the SEC you view that as a utility, a legit utility. in the past couple of days, that's how they define utility. Kind of a Barney deal, you love me, I love you back, that they'd like to have of each other, someone's got to pay for it, what are you doing here? And I'm part of the movement that things are going to pan out here. And the energy, you can feel the energy. token investor, he's done six deals already here. and MOUs. So great to see not just here in Puerto Rico, and that's the beauty of it. The BlockChain Playbook is coming out at the end of the year

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