Tom Sweet | Dell Technologies Summit
(upbeat music) >> As we said in our analysis of Dell's future, the transformation of Dell into Dell EMC and now Dell Technologies has been one of the most remarkable stories in the history of the technology industry. After years of successfully integrated EMC and becoming VMware's number one distribution channel, the metamorphosis of Dell culminated in the spin out of VMware from Dell and a massive wealth creation milestone pending of course the Broadcom acquisition of VMware. So where's that leave Dell and what does the future look like for this technology powerhouse? Hello, and welcome to theCUBE's exclusive coverage of Dell Technologies Summit 2022. My name is Dave Vellante and I'll be hosting the program. Today, in conjunction with the Dell Tech Summit, we'll hear from four of Dell senior executives. Tom Sweet is the CFO of Dell Technologies. He's going to share his views of the company's position and opportunities and answer the question why is Dell a good long term investment? Then we'll hear from Jeff Boudreau, who's the president of Dell's ISG business unit. He's going to talk about the product angle and specifically how Dell is thinking about solving the multi-cloud challenge. And then Sam Groccot is the senior vice President of marketing. He's going to come in the program and give us the update on Apex, which is Dell's as-a-service offering. And a new edge platform called Project Frontier. By the way, it's also Cybersecurity Awareness Month and we're going to see if Sam has any stories there. And finally, for a company that's nearly 40 years old, Dell has some pretty forward thinking philosophies when it comes to its culture and workforce. And we're going to speak with Jen Saavedra who's Dell's Chief Human Resource officer about hybrid work and how Dell is thinking about the future of work. We're going to geek out all day and talk multi-cloud and Edge and latency, but first, let's talk wallet. Tom Sweet, CFO, and one of Dell's key business architects. Welcome back to "theCUBE." >> Dave, it's good to see you and good to be back with you, so thanks for having me today. >> Yeah, you bet. Tom, it's been a pretty incredible past 18 months. Not only the pandemic and all that craziness, but the VMware spin. You had to give up your gross margin pinky, just kidding, and of course the macro environment. I'm so sick of talking about the macro. But putting that aside for a moment what's really remarkable is that for a company of your size, you've had some success at the top line which I think surprised a lot of people. What are your reflections on the last 18 to 24 months? >> Well Dave, it's been an incredible, not only last 18 months, but the whole transformation journey if you think all the way back maybe to the LBO and forward from there. But stepping into the last 18 months, it's, I think I remember talking with you and saying, "Hey, the scenario planning we did at the beginning of this pandemic journey was 30 different scenarios roughly, and none of which sort of panned out the way it actually did," which was a pretty incredible growth story. As we think about how we helped customers, drive workforce productivity, enable their business model during the all remote work environment that was the pandemic created. And couple that with the rise then and the infrastructure spin as we got towards the tail end of the pandemic coupled with the spin out of VMware, which culminated last November as we completed that, which unlocked a pathway back to investment grade, which then unlocked, quite frankly shareholder value, capital allocation frameworks. It's really been a remarkable 18, 24 months. It's, it's never dull at Dell Technologies. Let me put it that way. >> Well, I was impressed with you Tom before the leverage buyout and then what I've seen you guys navigate through is truly amazing. Well, let's talk about the challenging macro. I mean, I've been through a lot of downturns but I've never seen anything quite like this with Fed tightening, and you're combating inflation, you got this recession looming. There's a bear market. You got, but you got zero unemployment, you're rising wages, strong dollar, and it's very confusing. But IT spending is, it's somewhat softer, but it's still not bad. How are you seeing customers behave? How is Dell responding? >> Yeah look, if you think about the markets we play in Dave, we should start there as a grounding. The total market, the core market that we think about is roughly $750 billion or so, if you think about our core IT services capability. If you couple that with some of the growth initiatives that we're driving and the adjacent markets that that that brings in, you're roughly talking a 1.4 to $1.5 trillion market opportunity total addressable market. And so from that perspective we're extraordinarily bullish on where are we in the journey as we continue to grow and expand. We have, we're number one share in just about every category that we plan, but yet when you look at that, number one share in some of these, our highest share position may be low 30s and maybe in the high end of storage or at the upper end of 30s or 40%. But the opportunity there to continue to expand the core and continue to take share and outperform the market is truly extraordinary. So if you step back and think about that, then you say, okay, what have we seen over the last number of months and quarters? It's been really great performance through the pandemic as you highlighted. We actually had a really strong first half of the year of our fiscal year '23 with revenue up 12% operating income, up 12% for the first half. What we talked about if you might recall in our second quarter earnings was the fact that we were starting to see softness. We had seen it in the consumer PC space, which is not a big area of focus for us in the sense of our total revenue stream. But we started to see commercial PC soften and we were starting to see server demand soften a bit and storage demand was holding quite frankly. And so we gave a framework around guidance for the rest of the year as a result of what we were seeing. The macro environment as you highlighted continues to be challenging. If you look at inflation rates and the efforts by central banks across the globe through interest rate rise to press down and constrain growth and push down inflation, you couple that with supply chain challenges that continue particularly in the ISG space. And then you couple that with the Ukraine war and the energy crisis that that's created. And particularly in Europe, it's a pretty dynamic environment. But I'm confident, I'm confident in the long term. But I do think that there is, there's navigation that we're going to have to do over the coming number of quarters. Who knows quite how long. To make sure the business is properly positioned and we've got a great portfolio and you're going to talk to some of the team later on as you think your way through some of the solution capabilities we're driving, what we're seeing around technology trends. So the opportunity is there. There's some short term navigation that we're going to need to do just to make sure that we address some of the environmental things that we're seeing right now. >> Yeah, and as a global company of course you're converting local currencies back to appreciated dollars. That's another headwind. But as you say, I mean, that's math and you're navigating it. And again, I've seen a lot of downturns, but the best companies not only weather their storm, but they invest in ways they that allow them to come out the other side stronger. So I want to talk about that longer term opportunity the relationship between the core, the the business growth. You mentioned the TAM. I mean, even as a lower margin business, if you can penetrate that big of a TAM, you could still throw off a lot of cash and you've got other levers to turn in potentially acquisitions and software. But so ultimately what gives you confidence in Dell's future? How should we think about Dell's future? >> Yeah look, I think it comes down to we are extraordinarily excited about the opportunity over the long term. Digital transformation continues. I am on numerous customer and CIO conference calls every week. Customers are continuing to invest in digital transformation, in infrastructure, to enable their business model. Yes, maybe it's going to slow or pause, or maybe they're not going to invest quite at the same rate over the next number of quarters but over the long term the needs are there. You look at what we're doing around the growth opportunities that we see, not only in our core space where we continue to invest, but also in the, what we call the strategic adjacencies. Things like 5G and modern telecom infrastructure as our, the telecom providers across the globe open up their what previous been closed ecosystems to open architecture. You think about, what we're doing around the EDGE and the distribution now that we're seeing of compute and storage back to the edge given data, gravity, and latency matters. And so we're pretty bullish on the opportunity in front of us. Yes, we will, and we're continuing to invest. And you hear Jeff Boudreau talk about that I think later on in the program. So I'm excited about the opportunities and you look at our cash flow generation capability, we are in in normal times a cash flow generation machine and we'll continue to do so. We've got a negative CCC in terms of how do we think about efficiency of working capital? And we look at our capital allocation strategy which has now returned somewhere in near 60% of our free cash flow back to shareholders. And so, there's lots to, lots of reasons to think about why this, we are a great sort of, I think value creation opportunity in a over the long term. That the long term trends are with us and I expect them to continue to be so. >> Yeah, and you guys, you do what you say you're going to do. I mean, I said in my other piece that I did recently, I think you guys put $46 billion on the balance sheet in terms of debt. That's down to I think 16 billion in the core which that's quite remarking. That gives you some other opportunities. Give us your closing thoughts. I mean, you kind of just addressed why Dell is a good long term play, but I'll give you an opportunity to bring us home. >> Hey Dave, yeah look, I just think if you look at the grid, the market opportunity, the size and scale of Dell and how we think about the competitive advantages that we have, we can, if you look at say we're a hundred billion dollar revenue company which we were last year as we reported. Roughly 60, 65 billion of that in the client in PC space, roughly 35 to 40 billion in the ISG or infrastructure space. Those markets are going to continue. The opportunity to grow share, grow at a premium to the market, drive cash flow, drive share gain is clearly there. And couple that with what we think the opportunity is in these adjacent markets, whether it's telecom, the EDGE, what we're thinking around data services, data management, we, and you put that together with the long term trends around data creation and digital transformation. We are extraordinarily well positioned. We have the largest direct selling organization in the technology space. We have the largest supply chain. Our services footprint. Well positioned in my mind to take advantage of the opportunities as we move forward. >> Well Tom I really appreciate you taking the time to speak with us. Good to see you again. >> Nice seeing you. Thanks Dave. >> All right, you're watching theCUBE's exclusive behind the scenes coverage of Dell Technology Summit 2022. In a moment, I'll be back with Jeff Boudreau. He's the president of Dell's ISG Infrastructure Solutions Group. He's responsible for all the important enterprise business at Dell, and we're excited to get his thoughts. Keep it right there. (upbeat music)
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Sam Grocott, Dell Technologies | Exascale Day
>> Narrator: From around the globe. It's theCUBE. With digital coverage of Dell Technologies World-Digital Experience. Brought to you by Dell Technologies. >> Hello everyone, and welcome back to theCUBE's continuing coverage of Dell Tech World 2020. This is Dave Vellante, and I'm here with Sam Groccot. Who's the Senior Vice President of Product Marketing at Dell Technologies. Sam, great to see you. Welcome. >> Great to be here, Dave. >> All right, we're going to talk generally about cloud in the coming decade. And really how the cloud model is evolving. But I want to specifically ask Sam about the as a service news that Dell's making at DTW. What those solutions look like. How they're going to evolve. Maybe Sam, we can hit on some of the customer uptake and the feedback as well. Does that sound good? >> Yeah, sounds great. Let's dive right in. >> All right, let's do that. So look, you've come from the world of disrupter. When you joined Isilon, they got acquired by EMC and then Dell. So, you've been on both sides of the competitive table. And cloud is obviously a major force actually I'd say the major disruptive force in our industry. Let's talk about how Dell is responding to the cloud trend generally. Then we'll get into the announcements. >> Yeah, certainly. And you're right I've been on both sides of this. There is no doubt if you look at just over the last decade or so. How customers and partners are really looking at evaluating how they can take advantage of the value of moving workloads to the cloud. And we've seen it happen over the last decade or so. And it's happening at a more frequent pace. There's no doubt that is really what planted the seed of this new operating experience. Kind of a new lifestyle so to speak, around as a service. Because when you go to the cloud, that's the only way they roll. Is you get an as a service experience. So, that really has started to come into the data center. As organizations are moving specific workloads or applications to the cloud. Of hey, how do I get that in an on-premise experience? I think throwing gasoline on that is certainly the pandemic and COVID-19. Has really made organizations evaluate how to move much quicker and more agilely by moving some applications to the cloud. Because frankly on-prem just wasn't able to move as fast as they'd like to see. We're seeing that macrotrend accelerate. I think we're in good shape to take advantage of that as we go forward. >> Well, that brings us to the hard news of what you're calling Project Apex i.e your as a service initiative. What specifically are you announcing this week? >> Yeah. So, Project Apex is one of our big announcements and that's really where we're targeting. How we're bringing together and unifying our product development. Our sales go-to-market. Our marketing go-to-market. Everything coming together underneath Project Apex. Which is our as a service and cloud like experience. Look, we know in that world where customers we're constantly evaluating which applications stay on-prem. Which applications and workloads should go to the cloud. I think the market has certainly voted clearly that it's going to be both. It's going to be a hybrid multicloud world. But what they absolutely are clear that they want is a simple, easy to use as a service experience. Regardless of if they're on-prem or off-prem. And that's where really the traditional on-prem solutions fall down. Because it's just too darn complex still. They've got many different tools, managing many different applications that oversee their cloud operations, their various infrastructure, whether it's server or compute or networking. They all run different tools. So, it gets very, very complex. It also very rigid to scale. You can't move as fast as the cloud. It can't deploy as fast. It requires manual intervention to buy more. You typically got to get a sales rep in-house to come in and extend your environment and grow your environment. And then of course, the traditional method is very CapEx heavy. In a world where organizations are really trying to preserve cash. Cash is king. It doesn't really give them the flexibility traditionally or going forward that they'd like to see on that front. So, what they want to see is a consistent operating experience for their on and off-prem environments. They want to see a single tool that can manage, report and grow and do commerce across that environment. Regardless of if it's on or off-prem. They want something that can scale quickly. Now look, when you're moving equipment on-prem, it's not going to be a click of a button. But you should be able to buy and procure that with a click of a button. And then very quickly, within less than a handful of days. That equipment should be stood up deployed and running in their environment. And then finally, it's got to deliver this more flexible finance model. Whether it's leveraging a flexible subscription models or OPEX friendly models. Customers are really looking for that more OPEX friendly approach. Which we're going to be providing with Project Apex. So very, very excited about kind of the goals and the aspirations of Project Apex. We're going to see a lot of it come to market early next year. I think we're well situated, as I said, to take advantage of this opportunity. >> So, when I was looking through the announcement and sort of squinting through it. The three things jumped out and you've definitely hit on those. One is choice. But sometimes you don't want to give customers too much choice. So, it's got to be simple and it's got to be consistent. So, it feels like you're putting this abstraction layer over your entire portfolio and trying to hit on those three items. Which is somewhat of a balancing act. Is that right? >> Yeah. No, you're exactly right. The kind of the pillars of the Project Apex value proposition so to speak, is simplicity choice and consistency. So, we've got to deliver that simple kind of end to end journey view of their entire cloud and as a service experience. It needs to span our entire portfolio. So, whether it's servers, storage or networking or PCs or cloud. All of that needs to be integrated into essentially a large, single web interface that gives you visibility across all of that. And of course, the ease of scale up and frankly scaled down. Should be able to do that in real time through the system. Choice is a big, big factor for us. We've got the broadest portfolio in the industry. We want to provide customers the ability to consume infrastructure any way they want. Clearly they can consume it the traditional way. But this more as a service flexible consumption approach is fundamental to making sure customers only pay for what they use. So, highly metered environment. Pay as they go. You leverage subscriptions. Essentially give them that OPEX flexibility that they've been looking for. And then finally, I think the real key differentiator is that consistent operating experience. So, whether you move workloads on or off-prem. It's got to be in a single environment that doesn't require you to jump around between different application and management experiences. >> Alright, so I've got to ask you the tough question. I want to hear your answer to it. I mean, we've seen the cloud model. Everybody knows it very well. But why now? People are going to say, okay, you're just responding to HPE. What's different between what you're doing and what some of your competitors are doing? >> Yeah. So, I think it really comes down to the choice and breadth of what we're bringing to the table. So, we're not going to force our customers to go down one of these routes. We're going to provide that ultimate flexibility. And I think what will really define ourselves against them and shine ourselves against them is, that consistent operating experience. We've got that opportunity to provide both an on-prem, Edge and cloud experience. That doesn't require them to move out of that operating experience to jump between different tools. So, whether you're running a Storage as a service environment. Which we'll have in the first half of next year. Looking through our new cloud console that is coming out early next year as well. You're going to be able to have that single view of everything that's going on across your environment. And also be able to move workloads from on-prem and off-prem without breaking that consistent experience. I think that is probably the biggest differentiator we're going to have. When you ladder that onto just the general Dell Technologies value of being able to meet and deliver our solutions anywhere in the world at any point of the data center, at the Edge, or even cloud-native. We've got the broadest portfolio to meet our customer needs wherever we need to go. >> So, my understanding is the offerings, it's designed to encompass the entire Dell Technologies portfolio. >> That's right. >> From client solutions, ISG, et cetera. Not VMware specifically. It's really that whole Dell Technologies portfolio. Correct? >> Yeah and look, over time we totally expect to be able to transact to VMware through this. We do expect that to be part of the solution eventually. So yeah, it is across, PC as a service, Storage as a service, Infrastructure as a service. Our cloud offers all of our services, traditional services that are helping to deliver this as a service experience. And even our traditional financial flexible consumption models will be included in this. Because again, we want to offer ultimate choice and flexibility. We're not going to force our customers to go down any of these paths. But what we want to do is present these paths and go wherever they want to go. We've got the breadth of the portfolio and the offers to get them there. >> Oh, okay. So, it's really a journey. You mentioned Storage as a service coming out first and then as well. If I understand it, the idea is to, I'm going to have visibility and control over my entire state on-prem, cloud, Edge, kind of the whole enchilada. Maybe not right out of the shoot, but that's the vision. >> Absolutely. You've got to be able to see all of that and we'll continue to iterate over time and bring more environments, more applications, more cloud environments into this. But that is absolutely the vision of Project Apex is to deliver that fully integrated core, Edge, cloud partner experience. To all of the environments our customers could be running in. >> I want to put my customer hat on my CFO, CIO hat. Okay, what's the fine print. What are the minimum bars to get in? What's the minimum commitment I need to make? What are some of those nuances? >> Yeah. So, both the Storage as a service, which will be our first offer of many in our portfolio. And the cloud console, which will give you that single web interface to kind of manage, report and kind of thrive in this as a service experience. All that will be released in the first half of the next year. So, we're still frankly defining what that will look like. But we want to make sure that we deliver a solution that can span all segments. From small business to medium business, to the biggest enterprises out there. Globally goal expansion through our channel partners. We're going to have Geos and channel partners fully integrated as well. Service providers as well. As a fundamental important piece of our delivery model and delivering this experience to our customers. So, the fine print Dave will be out early next year. As we GA these releases and bring into market. But ultimate flexibility and choice, up and down the stack and geographically wide is the goal and the intent we plan to deliver that. >> Can you add any color to the sort of product journey, if you will? I even hesitate Sam, to use the word product. Because you're really sort of transferring your mindset into a platform mindset and a services mindset. As opposed to bolting services on top of a price. You sell a product and say okay, service guys you take it from here. You have to sort of rethink, how you deliver. And so you're saying, you start with storage. And then so what can we expect over the next midterm-longterm? >> Yeah. I'll give you an example. Look, we sell a ton of as a service and flexible consumption today. We've been at it for 10 years. In fact in Q2, we sold our annual recurring revenue rate is 1.3 billion growing at 30% very, very pleased. So, this is not new to us. But how you described it Dave is right. We adopt products, customers then pick their product. They pick their service that they want to bolt on. Then they pick their financial payment model they bolted on. So, it's a very good, customized way to build it. That's great. And customers are going to continue to want that and will continue to deliver that. But there is an emerging segment that wants more just kind of think of it as the big easy button. They want to focus on an outcome. Storage as a service is a great example where they're less concerned about what individual product element is part of that. They want it fully managed by Dell Technologies or one of our partners. They don't want to manage it themselves. And of course they want it to be pay-for-use on an OPEX plan that works for their business and gives them that flexibility. So, when customers going forward want to go down this as a service outcome driven path. They're simply going to say, hey, what data service do I want? I want file or block unified object. They pick their data service based on their workload. They pick their performance and capacity tier. There is a term limit, right now we're planning one to five years. Depending on the amount of terms you want to do. And then that's it. It's managed by Dell Technologies. It's on our books from Dell Technologies and it's of course leveraging our great technology portfolio to bring that service and that experience to our customers. So, the service is the product now. It really is making that shift. We are moving into a services driven, services outcome driven set of portfolio and solutions for our customers. >> So, you actually have a lot of data on this. I mean, you talk about a billion dollar business. Maybe talk a little bit about customer uptake. I don't know what you can share in terms of numbers and a number of subscription customers. But I'm really interested in the learnings and the feedback and how that's informed your strategy? >> Yeah. I mean, you're right. Again, we've been at this for many, many years. We have over 2000 customers today that have chosen to take advantage of our flexible consumption and as a service offers that we have today. Nevermind kind of as we move into these kind of turn-key, easy button as a service offers that are to come that early next year. So, we've leveraged all of that learnings and we've heard all of that feedback. It's why it's really important that choice and flexibility is fundamental to the Project Apex strategy. There are some of those customers that they want to build their own. They want to make sure they're running the latest PowerMax or the latest PowerStore. They want to choose their network. They want to choose how they protect it. They want to choose what type of service. They want to cover some of the services. They may want very little from us or vice versa. And then they want to maybe leverage additional, more traditional means to acquire that based on their business goals. That feedback has been loud and clear. But there is that segment that is like, no, no, no. I need to focus more on my business and not my infrastructure. And that's where you're going to see these more turn-key as a service solutions fit that need. Where they want to just define SLAs, outcomes. They want us to take on the burden of managing it for them. So, they can really focus on their applications and their business, not their infrastructure. So, things like metering. Tons of feedback on how we'll want to meter this. Tons of feedback on the types of configurations and scale they're looking for. The applications and workloads that they're targeting for this world. Is very different than the more traditional world. So, we're leveraging all of that information to make sure we deliver our Infrastructure as a service and then eventually Solutions as a service. You think about SAP as a service, VDI as a service. AI machine learning as a service. We'll be moving up the stack as well to meet more of a application integrated as a service experience as well. >> So, I want to ask you. You've given us a couple of data points there, billion dollar plus business. A couple thousand customers. You've got decent average contract values if I do my math right. So, it's not just the little guys. I'm sorry, it's not just the big guys, but there's some fat middle as well that are taking this up. Is that fair to say? >> Totally. I mean, I would say frankly in the enterprise space. It's the mid to larger sides historically and we expect they'll continue to want to kind of choose their best of breed apart. Best of breed of products, Best of breed services. Best of breed financial consumption. Great. And we're in great shape there. We're very confident or competitive and competing in that space today. I think going into the turn-key as a service space that will play up-market. But it will really play down-market, mid-market, smaller businesses. It gives us the opportunity to really drive a solution there. Where they don't have the resources to maybe manage a large storage infrastructure or a backup infrastructure or compute infrastructure. They're going to frankly look to us to provide that experience for them. I think our as a service offers will really play stronger in that mid and kind of lower end of the market. >> So, tell us again. The sort of availability of like the console, for example. When can I actually get-- >> Yeah. >> I can do as a service today. I can buy subscriptions from you. >> Absolutely. >> This is where it all comes together. What's the availability and rollout details? >> Sure. As we look to move to our integrated kind of turn-key as a service offers. The console we're announcing at Dell Technologies World as it's in public preview now. So, for organizations, customers that want to start using it. They can start using it now. The Storage as a service offer is going to be available in the first half of next year. So, we're rapidly kind of working on that now. Looking to early next year to bring that to market. So, you'll see the console and the first as a service offer with storage as a service available in the first half of next year. Readily available to any and everyone that wants to deploy it. We're not that far off right now. But we felt it was really, really important to make sure our customers. Our partners and the industry really understands how important this transformation to as a service and cloud is for Dell Technologies. That's why frankly, externally and internally Project Apex will be that north star to bring our end to end value together across the business. Across our customers, across our teams. And that's why we're really making sure that everybody understands Project Apex and as a services is the future for Dell. And we're very much focused on that. >> As the head of product marketing. This is really a mindset, a cultural change really. You're really becoming the head of service marketing in a way. How are you guys thinking about that mindset shift? >> Well really, it's how am I thinking about it? How is the broader marketing organization thinking about it? How is engineering clearly thinking about it? How is finance thinking about it? How is sale? Like this is transformative across every single function within Dell technologies has a role to play, to do things very differently. Now it's going to take time. It's not going to happen overnight. Various estimates have this as a fairly small percentage of business today in our segments. But we do expect that to start to, and it has started to accelerate ramp. We're preparing for a large percentage of our business to be consumed this way very, very soon. That requires changes in how we sell. Changes in how we market clearly. Changes in how we build products and so forth. And then ultimately, how we account for this has to change. So, we're approaching it I think the right way Dave. Where we're looking at this truly end to end. This isn't a tweak in how we do things or an evolution. This is a revolution. For us to kind of move faster to this model. Again, building on the learnings that we have today with our strong customer base and experience we've built up over the years. But this is a big shift. This isn't an incremental turn of the crank. We know that. I think you expect that. Our customers expect that. And that's the mission we're on with Project Apex. >> Well, I mean, with 30% growth. I mean, that's a clear indicator and people like growth. No doubt. That's a clear indicator that customers are glomming onto this. I think many folks want to buy this way, and I think increasingly that's how they buy SaaS. That's how they buy cloud. Why not buy infrastructure the same way? Give us your closing thoughts Sam. What are the big takeaways? >> Yeah. The big takeaways is from a Dell Technologies perspective. Project Apex is that strategic vision of bringing together our as a service and cloud capabilities into a easy to consume, simple, flexible offer. That provides ultimate choice to our customers. Look, the market has spoken. We're going to be living in a hybrid multicloud world. I think the market is also starting to speak. That they want that to be an as a service experience, regardless if it's on or off ground. It's our job. It's our responsibility to bring that ease. That simplicity and elegance to the on-prem world. It's not certainly not going anywhere. So, that's the mission that we're on with Project Apex. I like the hand we've been dealt. I like the infrastructure and the solutions that we have across our portfolio. And we're going to be after this, for the next couple of years. To refine this and build this out for our customers. This is just the beginning. >> Wow, it's awesome. Thank you so much for coming to theCUBE. We're seeing the cloud model. It's extending on-prem, cloud, multicloud it's going to the Edge. And the way in which customers want to transact business is moving at the same direction. So, Sam good luck with this and thanks so much. Appreciate your time. >> Yeah, thanks Dave. Thanks everyone. Take care. >> All right and thank you for watching. This is Dave Vellante for theCUBE and our continuing coverage of Dell Tech World 2020. The virtual CUBE. We'll be right back right after this short break. (gentle music)
SUMMARY :
Brought to you by Dell Technologies. Sam, great to see you. and the feedback as well. Let's dive right in. is responding to the Kind of a new lifestyle so to speak, of what you're calling Project Apex that it's going to be both. and it's got to be consistent. All of that needs to be integrated into People are going to say, okay, We've got that opportunity to it's designed to encompass It's really that whole Dell and the offers to get them there. kind of the whole enchilada. is to deliver that fully integrated What are the minimum bars to get in? and the intent we plan to deliver that. to the sort of product So, this is not new to us. and the feedback and how that are to come that early next year. Is that fair to say? It's the mid to larger sides historically of like the console, for example. I can do as a service today. What's the availability and as a services is the future for Dell. As the head of product marketing. and it has started to accelerate ramp. What are the big takeaways? and the solutions that we it's going to the Edge. Yeah, thanks Dave. and our continuing coverage
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