>> Announcer: Live from Madrid, Spain, it's the Cube, covering HPE Discover Madrid 2017, brought to you by Hewlett Packard Enterprise. >> Welcome back to Madrid, Spain everybody, this is the Cube, the leader in live tech coverage. We're here covering HPE Discover 2017. I'm Dave Vellante with my cohost for the week, Peter Burris, Randy Meyer is back, he's the vice president and general manager Synergy and Mission Critical Solutions at Hewlett Packard Enterprise and Paul Shellerd is here, the director of the Center for Theoretical Cosmology at Cambridge University, thank you very much for coming on the Cube. >> It's a pleasure. >> Good to see you again. >> Yeah good to be back for the second time this week. I think that's, day stay outlets play too. >> Talking about computing meets the cosmos. >> Well it's exciting, yesterday we talked about Superdome Flex that we announced, we talked about it in the commercial space, where it's taking HANA and Orcale databases to the next level but there's a whole different side to what you can do with in memory compute. It's all in this high performance computing space. You think about the problems people want to solve in fluid dynamics, in forecasting, in all sorts of analytics problems, high performance compute, one of the things it does is it generates massive amounts of data that people then want to do things with. They want to compare that data to what their model said, okay can I run that against, they want to take that data and visualize it, okay how do I go do that. The more you can do that in memory, it means it's just faster to deal with because you're not going and writing this stuff off the disk, you're not moving it to another cluster back and forth, so we're seeing this burgeoning, the HPC guys would call it fat nodes, where you want to put lots of memory and eliminate the IO to go make their jobs easier and Professor Shallard will talk about a lot of that in terms of what they're doing at the Cosmos Institute, but this is a trend, you don't have to be a university. We're seeing this inside of oil and gas companies, aerospace engineering companies, anybody that's solving these complex computational problems that have an analytical element to whether it's comparative model, visualize, do something with that once you've done that. >> Paul, explain more about what it is you do. >> Well in the Cosmos Group, of which I'm the head, we're interested in two things, cosmology, which is trying to understand where the universe comes from, the whole big bang and then we're interested in black holes, particularly their collisions which produce gravitational waves, so they're the two main areas, relativity and cosmology. >> That's a big topic. I don't even know where to start, I just want to know okay what have you learned and can you summarize it for a lay person, where are you today, what can you share with us that we can understand? >> What we do is we take our mathematical models and we make predictions about the real universe and so we try and compare those to the latest observational data. We're in a particularly exciting period of time at the moment because of a flood of new data about the universe and about black holes and in the last two years, gravitational waves were discovered, there's a Nobel prize this year so lots of things are happening. It's a very data driven science so we have to try and keep up with this flood of new data which is getting larger and larger and also with new types of data, because suddenly gravitational waves are the latest thing to look at. >> What are the sources of data and new sources of data that you're tapping? >> Well, in cosmology we're mainly interested in the cosmic microwave background. >> Peter: Yeah the sources of data are the cosmos. >> Yeah right, so this is relic radiation left over from the big bang fireball, it's like a photograph of the universe, a blueprint and then also in the distribution of galaxies, so 3D maps of the universe and we've only, we're in a new age of exploration, we've only got a tiny fraction of the universe mapped so far and we're trying to extract new information about the origin of the universe from that data. In relativity, we've got these gravitational waves, these ripples in space time, they're traversing across the universe, they're essentially earthquakes in the universe and they're sound waves or seismic waves that propagate to us from these very violent events. >> I want to take you to the gravitational waves because in many respects, it's an example of a lot of what's here in action. Here's what I mean, that the experiment and correct me if I'm wrong, but it's basically, you create a, have two lasers perpendicular to each other, shooting a signal about two or three miles in that direction and it is the most precise experiment ever undertaken because what you're doing is you're measuring the time it takes for one laser versus another laser and that time is a function of the slight stretching that comes from the gravitational rays. That is an unbelievable example of edge computing, where you have just the tolerances to do that, that's not something you can send back to the cloud, you gotta do a lot of the compute right there, right? >> That's right, yes so a gravitational wave comes by and you shrink one way and you stretch the other. >> Peter: It distorts the space time. >> Yeah you become thinner and these tiny, tiny changes are what's measured and nobody expected gravitational waves to be discovered in 2015, we all thought, oh another five years, another five years, they've always been saying, we'll discover them, we'll discover them, but it happened. >> And since then, it's been used two or three times to discover new types of things and there's now a whole, I'm sure this is very centric to what you're doing, there's now a whole concept of gravitational information, can in fact becomes an entirely new branch of cosmology, have I got that right? >> Yeah you have, it's called multimessenger astronomy now because you don't just see the universe in electromagnetic waves, in light, you hear the universe. This is qualitatively different, it's sound waves coming across the universe and so combining these two, the latest event was where they heard the event first, then they turned their telescope and they saw it. So much information came out of that, even information about cosmology, because these signals are traveling hundreds of billions of light years across to us, we're getting a picture of the whole universe as they propagate all that way, so we're able to measure the expansion rate of the universe from that point. >> The techniques for the observational, the technology for observation, what is that, how has that evolved? >> Well you've got the wrong guy here. I'm from the theory group, we're doing the predictions and these guys with their incredible technology, are seeing the data, seeing and it's imagined, the whole point is you've gotta get the predictions and then you've gotta look in the data for a needle in the haystack which is this signature of these black holes colliding. >> You think about that, I have a model, I'm looking for the needle in the haystack, that's a different way to describe an in memory analytic search pattern recognition problem, that's really what it is. This is the world's largest pattern recognition problem. >> Most precise, and literally. >> And that's an observation that confirms your theory right? >> Confirms the theory, maybe it was your theory. >> I'm actually a cosmologist, so in my group we have relativists who are actively working on the black hole collisions and making predictions about this stuff. >> But they're dampening vibration from passing trucks and these things and correcting it, it's unbelievable. But coming back to the technology, the technology is, one of the reasons why this becomes so exciting and becomes practical is because for the first time, the technology has gotten to the point where you can assume that the problem you're trying to solve, that you're focused on and you don't have to translate it in technology terms, so talk a little bit about, because in many respects, that's where business is. Business wants to be able to focus on the problem and how to think the problem differently and have the technology to just respond. They don't want to have to start with the technology and then imagine what they can do with it. >> I think from our point of view, it's a very fast moving field, things are changing, new data's coming in. The data's getting bigger and bigger because instruments are getting packed tighter and tighter, there's more information, so we've got a computational problem as well, so we've got to get more computational power but there's new types of data, like suddenly there's gravitational waves. There's new types of analysis that we want to do so we want to be able to look at this data in a very flexible way and ingest it and explore new ideas more quickly because things are happening so fast, so that's why we've adopted this in memory paradigm for a number of years now and the latest incarnation of this is the HP Superdome flex and that's a shared memory system, so you can just pull in all your data and explore it without carefully programming how the memory is distributed around. We find this is very easy for our users to develop data analytic pipelines to develop their new theoretical models and to compare the two on the single system. It's also very easy for new users to use. You don't have to be an advanced programmer to get going, you can just stay with the science in a sense. >> You gotta have a PhD in Physics to do great in Physics, you don't have to have a PhD in Physics and technology. >> That's right, yeah it's a very flexible program. A flexible architecture with which to program so you can more or less take your laptop pipeline, develop your pipeline on a laptop, take it to the Superdome and then scale it up to these huge memory problems. >> And get it done fast and you can iterate. >> You know these are the most brilliant scientists in the world, bar none, I made the analogy the other day. >> Oh, thanks. >> You're supposed to say aw, chucks. >> Peter: Aw, chucks. >> Present company excepted. >> Oh yeah, that's right. >> I made the analogy of, imagine I.M. Pei or Frank Lloyd Wright or someone had to be their own general contractor, right? No, they're brilliant at designing architectures and imagining things that no one else could imagine and then they had people to go do that. This allows the people to focus on the brilliance of the science without having to go become the expert programmer, we see that in business too. Parallel programming techniques are difficult, spoken like an old tandem guy, parallelism is hard but to the extent that you can free yourself up and focus on the problem and not have to mess around with that, it makes life easier. Some problems parallelize well, but a lot of them don't need to be and you can allow the data to shine, you can allow the science to shine. >> Is it correct that the barrier in your ability to reach a conclusion or make a discovery is the ability to find that needle in a haystack or maybe there are many, but. >> Well, if you're talking about obstacles to progress, I would say computational power isn't the obstacle, it's developing the software pipelines and it's the human personnel, the smart people writing the codes that can look for the needle in the haystack who have the efficient algorithms to do that and if they're cobbled by having to think very hard about the hardware and the architecture they're working with and how they've parallelized the problem, our philosophy is much more that you solve the problem, you validate it, it can be quite inefficient if you like, but as long as it's a working program that gets you to where you want, then your second stage you worry about making it efficient, putting it on accelerators, putting it on GPUs, making it go really fast and that's, for many years now we've bought these very flexible shared memory or in memory is the new word for it, in memory architectures which allow new users, graduate students to come straight in without a Master's degree in high performance computing, they can start to tackle problems straight away. >> It's interesting, we hear the same, you talk about it at the outer reaches of the universe, I hear it at the inner reaches of the universe from the life sciences companies, we want to map the genome and we want to understand the interaction of various drug combinations with that genetic structure to say can I tune exactly a vaccine or a drug or something else for that patient's genetic makeup to improve medical outcomes? The same kind of problem, I want to have all this data that I have to run against a complex genome sequence to find the one that gets me to the answer. From the macro to the micro, we hear this problem in all different sorts of languages. >> One of the things we have our clients, mainly in business asking us all the time, is with each, let me step back, as analysts, not the smartest people in the world, as you'll attest I'm sure for real, as analysts, we like to talk about change and we always talked about mainframe being replaced by minicomputer being replaced by this or that. I like to talk in terms of the problems that computing's been able to take on, it's been able to take on increasingly complex, challenging, more difficult problems as a consequence of the advance of technology, very much like you're saying, the advance of technology allows us to focus increasingly on the problem. What kinds of problems do you think physicists are gonna be able to attack in the next five years or so as we think about the combination of increasingly powerful computing and an increasingly simple approach to use it? >> I think the simplification you're indicating here is really going to more memory. Holding your whole workload in memory, so that you, one of the biggest bottlenecks we find is ingesting the data and then writing it out, but if you can do everything at once, then that's the key element, so one of the things we've been working on a great deal is in situ visualization for example, so that you see the black holes coming together and you see that you've set the right parameters, they haven't missed each other or something's gone wrong with your simulation, so that you do the post-processing at the same time, you never need the intermediate data products, so larger and larger memory and the computational power that balances with that large memory. It's all very well to get a fat node, but you don't have the computational power to use all those terrabytes, so that's why this in memory architecture of the Superdome Flex is much more balanced between the two. What are the problems that we're looking forward to in terms of physics? Well, in cosmology we're looking for these hints about the origin of the universe and we've made a lot of progress analyzing the Plank satellite data about the cosmic microwave background. We're honing in on theories of inflation, which is where all the structure in the universe comes from, from Heisenberg's uncertainty principle, rapid period of expansion just like inflation in the financial markets in the very early universe, okay and so we're trying to identify can we distinguish between different types and are they gonna tell us whether the universe comes from a higher dimensional theory, ten dimensions, gets reduced to three plus one or lots of clues like that, we're looking for statistical fingerprints of these different models. In gravitational waves of course, this whole new area, we think of the cosmic microwave background as a photograph of the early universe, well in fact gravitational waves look right back to the earliest moment, fractions of a nanosecond after the big bang and so it may be that the answers, the clues that we're looking for come from gravitational waves and of course there's so much in astrophysics that we'll learn about compact objects, about neutron stars, about the most energetic events there are in the whole universe. >> I never thought about the idea, because cosmic radiation background goes back what, about 300,000 years if that's right. >> Yeah that's right, you're very well informed, 400,000 years because 300 is. >> Not that well informed. >> 370,000. >> I never thought about the idea of gravitational waves as being noise from the big bang and you make sense with that. >> Well with the cosmic microwave background, we're actually looking for a primordial signal from the big bang, from inflation, so it's yeah. Well anyway, what were you gonna say Randy? >> No, I just, it's amazing the frontiers we're heading down, it's kind of an honor to be able to enable some of these things, I've spent 30 years in the technology business and heard customers tell me you transformed by business or you helped me save costs, you helped me enter a new market. Never before in 30 plus years of being in this business have I had somebody tell me the things that you're providing are helping me understand the origins of the universe. It's an honor to be affiliated with you guys. >> Oh no, the honor's mine Randy, you're producing the hardware, the tools that allow us to do this work. >> Well now the honor's ours for coming onto the Cube. >> That's right, how do we learn more about your work and your discoveries, inclusions. >> In terms of looking at. >> Are there popular authors we could read other than Stephen Hawking? >> Well, read Stephen's books, they're very good, he's got a new one called A Briefer History of Time so it's more accessible than the Brief History of Time. >> So your website is. >> Yeah our website is ctc.cam.ac.uk, the center for theoretical cosmology and we've got some popular pages there, we've got some news stories about the latest things that have happened like the HP partnership that we're developing and some nice videos about the work that we're doing actually, very nice videos of that. >> Certainly, there were several videos run here this week that if people haven't seen them, go out, they're available on Youtube, they're available at your website, they're on Stephen's Facebook page also I think. >> Can you share that website again? >> Well, actually you can get the beautiful videos of Stephen and the rest of his group on the Discover website, is that right? >> I believe so. >> So that's at HP Discover website, but your website is? >> Is ctc.cam.ac.uk and we're just about to upload those videos ourselves. >> Can I make a marketing suggestion. >> Yeah. >> Simplify that. >> Ctc.cam.ac.uk. >> Yeah right, thank you. >> We gotta get the Cube at one of these conferences, one of these physics conferences and talk about gravitational waves. >> Bone up a little bit, you're kind of embarrassing us here, 100,000 years off. >> He's better informed than you are. >> You didn't need to remind me sir. Thanks very much for coming on the Cube, great pleasure having you today. >> Thank you. >> Keep it right there everybody, Mr. Universe and I will be back after this short break. (upbeat techno music)

>> Announcer: Live from Madrid, Spain. It's the Cube. Covering HP Discover Madrid 2017. Brought to you by Hewlett Packard Enterprise. >> Good afternoon from Madrid everybody. Good morning on the East Coast. Good really early morning on the West Coast. This is the Cube, the leader in live tech coverage. We're here day one at HPE Discover Madrid 2017. My name is Dave Velonte, I'm here with my cohost Peter Berse. Randy Meyers here is the Vice President and General Manager of the Mission Critical business unit at Hewlett Packard Enterprise. And he's joined by Alexander Zhuk, who is the SAP practice lead at Eldorado. Welcome to the Cube, thanks for coming on. >> Thanks for having us. >> Thank you. >> Randy we were just reminiscing about the number of times you've been on the Cube, consecutive years, it's like the Patriots winning the AFC East it just keeps happening. >> Or Cal Ripkin would probably be you. >> Me and Tom Brady. >> You're the Cal Ripken of the Cube. So give us the update, what's happening in the Mission Critical Business unit. What's going on here at Discover. >> Well, actually just lots of exciting things going on, in fact we just finished the main general session keynote. And that was the coming out party for our new Superdome Flex product. So, we've been in the Mission Critical space for quite some time now. Driving the HANA business, we've got 2500 customers around the world, small, large. And with out acquisition last year of SGI, we got this fabulous technology, that not only scales up to the biggest and most baddest thing that you can imagine to the point where we're talking about Stephen Hawking using that to explore the universe. But it scales down, four sockets, one terabyte, for lots of customers doing various things. So I look at that part of the Mission Critical business, and it's just so exciting to take technology, and watch it scale both directions, to the biggest problems that are out there, whether they are commercial and enterprise, and Alexander will talk about lots of things we're doing in that space. Or even high performance computing now, so we've kind of expanded into that arena. So, that's really the big news Super Dome Flex coming out, and really expanding that customer base. >> Yeah, Super Dome Flex, any memory in that baby? (laughing) >> 32 sockets, 48 terabyte if you want to go that big, and it will get bigger and bigger and bigger over time as we get more density that's there. And we really do have customers in the commercial space using that. I've got customers that are building massive ERP systems, massive data warehouses to address that kind of memory. >> Alright, let's hear from the customer. Alexander, first of all, tell us about your role, and tell us about Eldorado. >> I'm responsible for SAP basis and infrastructure. I'm working in Eldorado who is one of the largest consumer electronics network in Russia. We have more than 600 shops all over the country in more than 200 cities and towns, and have more than 16,000 employees. We have more than 50,000 stock keeping units, and proceeding over three and a half million orders with our international primarily. >> SAP practice lead, obviously this is a HANA story, so can you take us through your HANA journey, what led to the decision for HANA, maybe give us the before, during and after. Leading up to the decision to move to HANA, what was life like, and why HANA? >> We first moved our business warehouse system to HANA back in 2011. It's a time we got strong business requirements to have weak reporting. So, retail business, it's a business whose needs and very rapid decision making. So after we moved to HANA, we get the speed increasing of reports giving at 15 times. We got stock replenishment reports nine times faster. We got 50 minute sales reports every hour, instead of two hours. May I repeat this? >> No, it makes sense. So, the move to HANA was really precipitated by a need to get more data faster, so in memory allows you to do that. What about the infrastructure platform underneath, was it always HP at the time, that was 2011. What's HP's role, HPE's role in that, HANA? >> Initially we were on our business system in Germany, primarily on IBM solutions. But then according to the law requirements, we intended to go to Russia. And here we choose HP solutions as the main platform for our HANA database and traditional data bases. >> Okay Data residency forced you to move this whole solution back to Russia. If I may, Dave, one of the things that we're talking about and I want to test this with you, Alexander, is businesses not only have to be able to scale, but we talk about plastic infrastructure, where they have to be able to change their work loads. They have to be able to go up and down, but they also have to be able to add quickly. As you went through the migration process, how were you able to use the technology to introduce new capabilities into the systems to help your business to grow even faster? >> At that time, before migration, we had strong business requirements for our business growing and had some forecasts how HANA will grow. So we represented to our possible partners, our needs, for example, our main requirement was the possibility to scale up our CRM system up to nine terabytes memory. So, at that time, there was only HP who could provide that kind of solution. >> So, you migrated from a traditional RDBMS environment, your data warehouse previously was a traditional data base, is that right? And then you moved to HANA? >> Not all systems, but the most critical, the most speed critical system, it's our business warehouse and our CRM system. >> How hard was that? So, the EDW and the CRM, how difficult was that migration, did you have to freeze code, was it a painful migration? >> Yes, from the application point of view it was very painful, because we had to change everything, some our reports they had to be completely changed, reviewed, they had to adopt some abap code for the new data base. Also, we got some HANA level troubles, because it was very elaborate. >> Early days of HANA, I think it was announced in 2011. Maybe 2012... (laughing) >> That's one of the things for most customers that we talk to, it's a journey. You're moving from a tried and true environment that you've run for years, but you want the benefits in memory of speed, of massive data that you can use to change your business. But you have to plan that. It was a great point. You have to plan it's gonna scale up, some things might have to scale out, and at the same time you have to think about the application migration, the data migration, the data residency rules, different countries have different rules on what has to be there. And I think that's one of the things we try to take into account as HPE when we're designing systems. I want to let you partition them. I want to let you scale them up or down depending on the work load that's there. Because you don't just have one, you have BW and CRM, you have development environments, test environments, staging environments. The more we can help that look similar, and give you flexibility, the easier that is for customers. And then I think it's incumbent on us also to make sure we support our customers with knowledge, service, expertise, because it really is a journey, but you're right, 2011 it was the Wild West. >> So, give us the HPE HANA commercial. Everybody always tells us, we're great at HANA, we're best at HANA. What makes HPE best at HANA, different with HANA? >> What makes us best at HANA, one, we're all in on this, we have a partnership with SAP, we're designing for the large scale, as you said, that nobody else is building up into this space. Lots of people are building one terabyte things, okay. But when you really want to get real, when you want to get to 12 terabytes, when you want to get to 24 to 48. We're not only building systems capable of that, we're doing co-engineering and co-innovation work with SAP to make that work, to test that. I put systems on site in Waldorf, Germany, to allow them to go do that. We'll go diagnose software issues in the HANA code jointly, and say, here's where you're stressing that, and how we can go leverage that. You couple that with our services capability, and our move towards, you'll consume HANA in a lot of different ways. There will be some of it that you want on premise, in house, there will be some things that you say, that part of it might want to be in the Cloud. Yes, my answer to all of those things is yes. How do I make it easy to fit your business model, your business requirements, and the way you want to consume things economically? How do I alow you to say yes to that? 2500 customers, more than half of the installed base of all HANA systems worldwide reside on Hewlett Packard Enterprise. I think we're doing a pretty good job of enabling customers to say, that's a real choice that we can go forward with, not just today, but tomorrow. >> Alexander, are you doing things in the Cloud? I'm sure you are, what are you doing in the Cloud? Are you doing HANA in the Cloud? >> We have not traditional Cloud, as to use it to say, now we have a private Cloud. We have during some circumstance, we got all the hardware into our property. Now, it's operating by our partner. Between two company they are responsible for all those layers from hardware layer, service contracts, hardware maintenance, to the basic operation systems support, SEP support. >> So, if you had to do it all over again, what might you do differently? What advice would you give to other customers going down this journey? >> My advice is to at first, choose the right team and the right service provider. Because when you go to solution, some technical overview, architectural overview, you should get some confirmation from vendor. At first, it should be confirmed by HP. It should be confirmed by SEP. Also, there is a financial question, how to sponsor all this thing. And we got all these things from HP and our service partner. >> Right, give you the last word. >> So, one, it's an exciting time. We're watching this explosion of data happening. I believe we've only just scratched the surface. Today, we're looking at tens of thousands of skews for a customer, and looking at the velocity of that going through a retail chain. But every device that we have, is gonna have a sensor in it, it's gonna be connected all the time. It's gonna be generating data to the point where you say, I'm gonna keep it, and I'm gonna use it, because it's gonna let me take real time action. Some day they will be able to know that the mobile phone they care about is in their store, and pop up an offer to a customer that's exactly meaningful to do that. That confluence of sensor data, location data, all the things that we will generate over time. The ability to take action on that in real time, whether it's fix a part before it fails, create a marketing offer to the person that's already in the store, that allows them to buy more. That allows us to search the universe, in search for how did we all get here. That's what's happening with data. It is exploding. We are at the very front edge of what I think is gonna be transformative for businesses and organizations everywhere. It is cool. I think the advent of in memory, data analytics, real time, it's gonna change how we work, it's gonna change how we play. Frankly, it's gonna change human kind when we watch some of these researchers doing things on a massive level. It's pretty cool. >> Yeah, and the key is being able to do that wherever the data lives. >> Randy: Absolutely >> Gentlemen, thanks very much for coming on the Cube. >> Thank you for having us. >> Your welcome, great to see you guys again. Alright, keep it right there everybody, Peter and I will be back with our next guest, right after this short break. This is the Cube, we're live from HPE Discover Madrid 2017. We'll be right back. (upbeat music)