Rachel Tobac, SocialProof Security | CUBE Conversation, April 2020
>> Narrator: From theCUBE studios in Palo Alto and Boston connecting with thought leaders all around the world. This is theCUBE conversation. >> Hey, welcome back everybody. Jeff Frick here with theCUBE. We are here in our Palo Alto studios today. We got through March, this is some really crazy time. So we're taking advantage of the opportunity to reach out to some of the community leaders that we have in our community to get some good tips and tricks as to know how to kind of deal with this current situation. All the working from home, school from home. And we're really excited to have one of the experts. One of my favorite CUBE guests. We haven't had her around since October 2017, which I find crazy. And we'd love to welcome into theCUBE via the remote dial-in, Rachel Tobac. She is the CEO of SocialProof Security. Rachel, great to see you and I cannot believe that we have not sat down since 2017. >> I know, I can't believe it, it's been so much time. Thanks for having me back. >> Absolutely, but we are good Twitter friends. >> Oh yeah >> Exchanging stuff all the time. So, first of, great to see you. Just a kind of of introduction, tell us a little bit about SocialProof Security and your very unique specialty. >> Yes. SocialProof Security is all about social engineering and protecting you from the those types of attackers. So, basically we help you understand how folks manipulate you and try and gain access to your information. I am an attacker myself so I basically go out, try it, learn what we can learn about how we do our attacks and then go on and train you to protect your organization. So, training and testing. >> Alright. Well, I am going to toot your horn a little bit louder than that because I think it's amazing. I think that you are basically 100% undefeated in hacking people during contests at conventions, live. And it's fascinating to me and why I think it's so important it's not a technical hack at all. It's a human hack, and your success is amazing. And I've seen you do it. There's tons of videos out there with you doing it. So, what are kind of just the quick and dirty takeaways that people need to think about knowing that there are social hackers, not necessarily machine hackers out there, trying to take advantage of them. What are some of these inherit weaknesses that we just have built into the system? >> Yeah, thanks for your kind words too, I appreciate that. The challenge with social engineering is that it leverages your principles of persuasion. The parts of you that you cannot switch off. And so, I might pretend to be similar to you so that I can build rapport with you. And it's really hard for you to switch that off because you want to be a kind person, you want to be nice and trusting. But it's hard, it's a tough world out there and unfortunately criminals will leverage elements of your personality and your preferences against you. So, for instance if I know you have a dog, then I might play a YouTube video of a dog barking and try and gain access to information about your systems and your data, while pretending to be IT support, for example. And that's really tough because, you know three minutes into the conversation we are already talking about our dog breeds and now you want to trust me more. But unfortunately just because we have something in common, it doesn't mean that I am who I say I am. And so, I always recommend people are politely paranoid. It just basically means that you use two methods of communication to confirm that people are who they say they are. And if they are trying to get you to divulge sensitive information or go through with a wire transfer, for instance, you want to make sure that you check that first. We just saw an example of this with Barbara Corcoran. Famously on Shark Tank. Where she has many investments in real estate. And unfortunately a cyber criminal was able to take advantage and get almost $400,000 wired over to them and they did lose that money because they were able to take advantage of the bookkeeper, the accountant and the assistant and folks just were not checking back and forth that people are who they say they were with multiple methods of communication. >> It's crazy. A friend of mine actually is in the real estate business. And we were talking earlier this year and he got a note from his banker. Looked like his banker's email. It was the guy's name that he works with all the time. Was talking about a transfer. It didn't have a bunch of weird misspelling and bad grammar. And all kind of the old school things that kind of would expose it as a hack. And he picked up the phone and called the guy, and said "we don't have a transaction happening right now. "Why did you send this to me?" So it gets really really really good. But lets dive into just a little vocabulary 101. When people talk about "fishing" and "spearphishing" what does that exactly mean for people that aren't really familiar with those terms? >> Sure. Most likely you are going to see it happen over email. In fact, with COVID-19 right now we've seen through Google's Transparency Report on fishing that there's been a 350% increase in fishing attacks. And I believe Brisk had this huge research that said that there were 300,000 plus suspicious COVID 19 fishing websites that were just spun up in the past couple of weeks. It's pretty scary but basically what they are trying to do is get you to input your credentials. They are trying to get access to your machine or your credentials so that they can use them on other high value sites, gain access to your information, your data, points, your sensitive data basically. And use that against you. It's really tough. Unfortunately, criminals don't take a break even in crisis. >> Yeah they are not self-isolating unfortunately, I guess they are sitting there with their computers. So that's interesting. So, I was going to ask you, kind of what is the change in the landscape now. So you answered a little bit there but then the other huge thing that's happening now is everybody is working from home. They are all on Zoom, they are all on Skype, WebEx. And you've actually had some really timely post just recently about little things that people should think about in terms on just settings on Zoom to avoid some of the really unfortunate things that are popping in kind of randomly on Zoom meetings. So, I wonder if you could share some of those tips and tricks with the audience. >> Yeah, absolutely. Some of the big issues that we are seeing recently is what people have coined as Zoombombing. It's all over the news. So you've probably heard about it before but in case you are wondering exactly what that is. It's whenever an attacker either guesses your Zoom ID code and you don't have a password on your Zoom call that you are in the middle of. Or they might gain access to your Zoom ID code because maybe your took a screenshot of your Zoom and posted that to social media. And now if you don't have password protection or your waiting room is on they can just join your call and sometimes you might not notice that they are on the call, which could lead to privacy issues, data breach for instance or just a sensitive data leak. If they join via the phone you might not even notice that they are on the call. And so it's really important to make sure that you have password protection on for your Zoom and you have waiting rooms enabled. And you don't want to take pictures of your workstation. I know that's really tough for folks. because they want to showcase how connected they are during these difficult times I do understand that. But realize that when you take those screenshots of your workstation, this is something that we just saw in the news with Boris Johnson just a few days ago. He posted an image of his zoom call and it included some of the software they used. And so, you just mentioned spearphishing, right? I can look at some of that software get an idea for maybe the version of his operating system the version of some of the software he may be using on his machine and craft a very specific spearfish just for him that I know will likely work on his machine, with his software installed because I understand the version and the known vulnerabilities in that software. So, there's a lot of problems with posting those types of pictures. As a blanket rule you are not going to want to take pictures of your workstation. Especially not now. >> Okay, so, I remember that lesson that you taught me when we're in Houston at Grace Hopper. Do not take selfies in front of your pics, in front of your work laptop. 'Cause as you said, you can identify all types of OS information. Information that gives you incredible advantage when you are trying to hack into my machine. >> Yeah, that's true. And I think a lot of people don't realize they are like, "everybody uses the browser, everybody uses Power Point", for example. But sometimes, the icons and logos that you have on your machine, really give me good information about the exact version and potentially the versions that might be out of data in your machine. When I can look up those non-vulnerabilities pretty easily that's a pretty big risk. The other things that we see is people take screenshots and I can see their desktop and when I can see your desktop, I might know the naming convention that you use for your files which I can name drop with you or talk about on the phone or over email to convince you that I really do have access to your machine like I am IT support or something. >> Yeah, it's great stuff. So for people who want more of this great stuff go to Rachel's Twitter handle. I'm sure we have it here on the lower third. You've got the great piece with. Last week with John Oliver hacking the voting machines like a week before the elections last year which was phenomenal. Now I just saw your in this new HBO piece where you actually just sit down at the desk with the guy running the show and hacker disciplines systems. Really good stuff. Really simple stuff. Let's shift gears one more time, really in terms of what you are doing now. You said you are doing some help in the community to directly help those in need as we go through this crisis. People are trying to find a way to help. Tell us a little bit more about what you are doing. >> Yeah, as soon as I started noticing how intense COVID-19 was wreaking havoc on the hospital and healthcare systems in the world I decided to just make my services available for free. And so I put out a call on my social medias and let folks know "Hey if you need training ,if you need support if you just want to walk through some of your protocols and how I might gain access to your systems or your sensitive data through those protocols, let me know and I'll chat with you" And, I've had an amazing response. Being able to work with hospitals all over the world for free to make sure that they have the support that they need during COVID-19 it really does mean a lot to me because it's tough I feel kind of powerless in this situation there's not a lot that I can personally do there are many brave folks who are out there risking it all every single day to be able to do the work to keep folks safe. So, just trying to do something to help support the healthcare industry as they save lives. >> Well, that's great. I mean, it is great 'cause if you are helping the people that are helping ,you know, you are helping maybe not directly with patients but that's really important work and there's a lot of stuff now that's coming out in terms of, kind of of this tunnel vision on COVID-19 and letting everything else kind of fall by the wayside including other medical procedures and there is going to be a lot of collateral damage that we don't necessarily see because the COVID situation has kind of displaced everything out and kind of blown it out. Anything that you can do to help people get more out of the resources, protect their vulnerability is nothing but goodness. So, thank you for doing that. So, I will give you a last word. What's your favorite, kind of closing line when you are at Black Hat or RSA to these people to give them the last little bit "Come on, don't do stupid things. There is some simple steps you can take to be a little bit less vulnerable" >> Yeah, I think something that we hear a lot is that people kind of give a blanket piece of advice. Like, don't click links. And, that's not really actionable advice. Because a lot of times you are required to click links or download that PDF attachment from HR. And, many times it is legitimate for work. And so, that type of advice isn't really the type of advice I like to give. Instead, I like to say just be politely paranoid and use two methods of communication to confirm if it is legitimate before you go ahead and do that. And, it will take a little bit of time I'm not going to lie it'll take you an extra 30 seconds to 60 seconds to just chat somebody and say "Hey quick question about that thing you sent over" But it can start to change the security consciousness of your culture. And maybe they'll put out a chat while they send out an email from HR to let you know that it is legitimate and then you are kind of starting this cycle at the beginning. Not every single person has to ask individually you can start getting that security consciousness going where people are politely paranoid and they know that you are going to be too so they are going to preempt it and make sure that you understand something is legitimate with a second form of communication. >> Great tip, I am a little taken aback, everybody now wants to get their score so high their customer satisfaction score so after like every transaction you get this silly surveys "How was your time at SafeWay? "Or Bank of America?" All these things Survey Monkey. I don't really know how those businesses stay in anymore. I am not clicking on any Bank of America customer satisfaction or Safeway customer satisfaction link. But I will be politely paranoid and look for the right ones to click on. (giggle) >> That's good and use two methods of communication to confirm they are real. >> That's right,two-factor authentication. Alright,well Rachel, thank you for taking a few minutes of your time. Thank you for your good work with hospitals in the community and really enjoyed catching up. As always, love your work and I'm sure we'll be talking you more on Twitter. >> Thanks for having me on again and I'll see you on the Internet. >> All right, be safe. >> Rachel: Thank you >> All right, that was Rachel. I am Jeff. You are watching theCUBE. We are coming to you from our Palo Alto Studios. Thanks for watching. Stay safe and we'll see you next time. (instrumental music)
SUMMARY :
connecting with thought leaders all around the world. Rachel, great to see you and I cannot believe I know, I can't believe it, it's been so much time. and your very unique specialty. and then go on and train you to protect your organization. I think that you are basically 100% undefeated And so, I might pretend to be similar to you "Why did you send this to me?" is get you to input your credentials. So, I wonder if you could share and you don't have a password on your Zoom call Okay, so, I remember that lesson that you taught me But sometimes, the icons and logos that you have to convince you that I really do have access to your machine of what you are doing now. if you just want to walk through some of your protocols that are helping ,you know, you are helping and they know that you are going to be too and look for the right ones to click on. to confirm they are real. Thank you for your good work with hospitals in the community and I'll see you on the Internet. We are coming to you from our Palo Alto Studios.
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Rachel Faber Tobac, Course Hero, Grace Hopper Celebration of Women in Computing 2017
>> Announcer: Live from Orlando, Florida. It's the CUBE. Covering Grace Hopper Celebration of Women in Computing. Brought to you by Silicon Angle Media. >> Welcome back everybody. Jeff Frick here with the Cube. We are winding down day three of the Grace Hopper Celebration of Women in Computing in Orlando. It's 18,000, mainly women, a couple of us men hangin' out. It's been a phenomenal event again. It always amazes me to run into first timers that have never been to the Grace Hopper event. It's a must do if you're in this business and I strongly encourage you to sign up quickly 'cause I think it sells out in about 15 minutes, like a good rock concert. But we're excited to have our next guest. She's Rachel Faber Tobac, UX Research at Course Hero. Rachel, great to see you. >> Thank you so much for having me on. >> Absolutely. So, Course Hero. Give people kind of an overview of what Course Hero is all about. >> Yup. So we are an online learning platform and we help about 200 million students and educators master their classes every year. So we have all the notes, >> 200 million. >> Yes, 200 million! We have all the notes, study guides, resources, anything a student would need to succeed in their classes. And then anything an educator would need to prepare for their classes or connect with their students. >> And what ages of students? What kind of grades? >> They're usually in college, but sometimes we help high schoolers, like AP students. >> Okay. >> Yeah. >> But that's not why you're here. You want to talk about hacking. So you are, what you call a "white hat hacker". >> White hat. >> So for people that aren't familiar with the white hat, >> Yeah. >> We all know about the black hat conference. What is a white hat hacker. >> So a "white hat hacker" is somebody >> Sounds hard to say three times fast. >> I know, it's a tongue twister. A white hat hacker is somebody who is a hacker, but they're doing it to help people. They're trying to make sure that information is kept safer rather than kind of letting it all out on the internet. >> Right, right. Like the old secret shoppers that we used to have back in the pre-internet days. >> Exactly. Exactly. >> So how did you get into that? >> It's a very non-linear story. Are you ready for it? >> Yeah. >> So I started my career as a special education teacher. And I was working with students with special needs. And I wanted to help more people. So, I ended up joining Course Hero. And I was able to help more people at scale, which was awesome. But I was interested in kind of more of the technical side, but I wasn't technical. So my husband went to Defcon. 'cause he's a cyber security researcher. And he calls me at Defcon about three years ago, and he's like, Rach, you have to get over here. I'm like, I'm not really technical. It's all going to go over my head. Why would I come? He's like, you know how you always call companies to try and get our bills lowered? Like calling Comcast. Well they have this competition where they put people in a glass booth and they try and have them do that, but it's hacking companies. You have to get over here and try it. So I bought a ticket to Vegas that night and I ended up doing the white hat hacker competition called The Social Engineering Capture the Flag and I ended up winning second, twice in a row as a newb. So, insane. >> So you're hacking, if I get this right, not via kind of hardcore command line assault. You're using other tools. So like, what are some of the tools that are vulnerabilities that people would never think about. >> So the biggest tool that I use is actually Instagram, which is really scary. 60% of the information that I need to hack a company, I find on Instagram via geolocation. So people are taking pictures of their computers, their work stations. I can get their browser, their version information and then I can help infiltrate that company by calling them over the phone. It's called vishing. So I'll call them and try and get them to go to a malicious link over the phone and if I can do that, I can own their company, by kind of presenting as an insider and getting in that way. (chuckling) It's terrifying. >> So we know phishing right? I keep wanting to get the million dollars from the guy in Africa that keeps offering it to me. >> (snickers) Right. >> I don't whether to bite on that or. >> Don't click the link. >> Don't click the link. >> No. >> But that interesting. So people taking selfies in the office and you can just get a piece of the browser data and the background of that information. >> Yep. >> And that gives you what you need to do. >> Yeah, so I'll find a phone number from somebody. Maybe they take a picture of their business card, right? I'll call that number. Test it to see if it works. And then if it does, I'll call them in that glass booth in front of 400 people and attempt to get them to go to malicious links over the phone to own their company or I can try and get more information about their work station, so we could, quote unquote, tailor an exploit for their software. >> Right. Right. >> We're not actually doing this, right? We're white hat hackers. >> Right. >> If we were the bad guys. >> You'd try to expose the vulnerability. >> Right. The risk. >> And what is your best ruse to get 'em to. Who are you representing yourself as? >> Yeah, so. The representation thing is called pre-texting. It's who you're pretending to be. If you've ever watched like, Catch Me If You Can. >> Right. Right. >> With Frank Abagnale Jr. So for me, the thing that works the best are low status pretext. So as a woman, I would kind of use what we understand about society to kind of exploit that. So you know, right now if I'm a woman and I call you and I'm like, I don't know how to trouble shoot your website. I'm so confused. I have to give a talk, it's in five minutes. Can you just try my link and see if it works on your end? (chuckling) >> You know? Right? You know, you believe that. >> That's brutal. >> Because there's things about our society that help you understand and believe what I'm trying to say. >> Right, right. >> Right? >> That's crazy and so. >> Yeah. >> Do you get, do you make money white hacking for companies? >> So. >> Do they pay you to do this or? Or is it like, part of the service or? >> It didn't start that way. >> Right. >> I started off just doing the Social Engineering Capture the Flag, the SECTF at Defcon. And I've done that two years in a row, but recently, my husband, Evan and I, co-founded a company, Social Proof Security. So we work with companies to train them about how social media can impact them from a social engineering risk perspective. >> Right. >> And so we can come in and help them and train them and understand, you know, via a webinar, 10 minute talk or we can do a deep dive and have them actually step into the shoes of a hacker and try it out themselves. >> Well I just thought the only danger was they know I'm here so they're going to go steal my bike out of my house, 'cause that's on the West Coast. I'm just curious and you may not have a perspective. >> Yeah. >> 'Cause you have niche that you execute, but between say, you know kind of what you're doing, social engineering. >> Yeah. >> You know, front door. >> God, on the telephone. Versus kind of more traditional phishing, you know, please click here. Million dollars if you'll click here versus, you know, what I would think was more hardcore command line. People are really goin' in. I mean do you have any sense for what kind of the distribution of that is, in terms of what people are going after? >> Right, we don't know exactly because usually that information's pretty confidential, >> Sure. when a hack happens. But we guess that about 90% of infiltrations start with either a phishing email or a vishing call. So they're trying to gain information so they can tailor their exploits for your specific machine. And then they'll go in and they'll do that like actual, you know, >> Right. >> technical hacking. >> Right. >> But, I mean, if I'm vishing you right and I'm talking to you over the phone and I get you to go to a malicious link, I can just kind of bypass every security protocol you've set up. I don't even a technical hacker, right? I just got into your computer because. >> 'Cause you're in 'Cause I'm in now, yup. >> I had the other kind of low profile way and I used to hear is, you know, you go after the person that's doin' the company picnic. You know Wordpress site. >> Yes. >> That's not thinking that that's an entry point in. You know, kind of these less obvious access points. >> Right. That's something that I talk about a lot actually is sometimes we go after mundane information. Something like, what pest service provider you use? Or what janitorial service you use? We're not even going to look for like, software on your machine. We might start with a softer target. So if I know what pest extermination provider you use, I can look them up on LinkedIn. See if they've tagged themselves in pictures in your office and now I can understand how do they work with you, what do their visitor badges look like. And then emulate all of that for an onsite attack. Something like, you know, really soft, right? >> So you're sitting in the key note, right? >> Yeah. >> Fei-Fei Li is talking about computer visualization learning. >> Right. >> And you know, Google running kagillions of pictures through an AI tool to be able to recognize the puppy from the blueberry muffin. >> Right. >> Um, I mean, that just represents ridiculous exploitation opportunity at scale. Even you know, >> Yeah. >> You kind of hackin' around the Instagram account, can't even begin to touch, as you said, your other thing. >> Right. >> You did and then you did it at scale. Now the same opportunity here. Both for bad and for good. >> I'm sure AI is going to impact social engineering pretty extremely in the future here. Hopefully they're protecting that data. >> Okay so, give a little plug so they'll look you up and get some more information. But what are just some of the really easy, basic steps that you find people just miss, that should just be, they should not be missing. From these basic things. >> The first thing is that if they want to take a picture at work, like a #TBT, right? It's their third year anniversary at their company. >> Right. Right. >> Step away from your work station. You don't need to take that picture in front of your computer. Because if you do, I'm going to see that little bottom line at the bottom and I'm going to see exactly the browser version, OS and everything like that. Now I'm able to exploit you with that information. So step away when you take your pictures. And if you do happen to take a picture on your computer. I know you're looking at computer nervously. >> I know, I'm like, don't turn my computer on to the cameras. >> Don't look at it! >> You're scarin' me Rachel. >> If you do take a picture of that. Then you don't want let someone authenticate with that information. So let's say I'm calling you and I'm like, hey, I'm with Google Chrome. I know that you use Google Chrome for your service provider. Has your network been slow recently? Everyone's network's been slow recently, right? >> Right. Right. >> So of course you're going to say yes. Don't let someone authenticate with that info. Think to yourself. Oh wait, I posted a picture of my work station recently. I'm not going to let them authenticate and I'm going to hang up. >> Interesting. All right Rachel. Well, I think the opportunity in learning is one thing. The opportunity in this other field is infinite. >> Yeah. >> So thanks for sharing a couple of tips. >> Yes. >> And um. >> Thank you for having me. >> Hopefully we'll keep you on the good side. We won't let you go to the dark side. >> I won't. I promise. >> All right. >> Rachel Faber Tobac and I'm Jeff Frick. You're watchin the Cube from Grace Hopper Celebration Women in Computing. Thanks for watching. (techno music)
SUMMARY :
Brought to you by Silicon Angle Media. and I strongly encourage you to sign up quickly Give people kind of an overview of what Course Hero So we have all the notes, to prepare for their classes or connect with their students. but sometimes we help high schoolers, So you are, We all know about the black hat conference. but they're doing it to help people. Like the old secret shoppers that we used to have Exactly. Are you ready for it? and he's like, Rach, you have to get over here. So like, what are some of the tools that 60% of the information that I need to hack a company, from the guy in Africa that keeps offering it to me. and you can just get a piece of the browser data in front of 400 people and attempt to get them Right. We're white hat hackers. Right. Who are you representing yourself as? It's who you're pretending to be. Right. So you know, You know, you believe that. that help you understand and believe what I'm trying to say. So we work with companies to train them and understand, you know, via a webinar, 10 minute talk I'm just curious and you may not have a perspective. but between say, you know kind of what you're doing, I mean do you have any sense like actual, you know, and I'm talking to you over the phone 'Cause I'm in now, yup. you know, you go after the person You know, kind of these less obvious access points. So if I know what pest extermination provider you use, Fei-Fei Li is talking And you know, Google running kagillions of pictures Even you know, can't even begin to touch, as you said, You did and then you did it at scale. I'm sure AI is going to impact social engineering basic steps that you find people just miss, to take a picture at work, Right. So step away when you take your pictures. I know, I'm like, I know that you use Google Chrome for your service provider. Right. and I'm going to hang up. The opportunity in this other field is infinite. We won't let you go to the dark side. I won't. Rachel Faber Tobac and I'm Jeff Frick.
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