Image Title

Search Results for Pied Piper:

The Hon. Wayne M. Caines, J.P., M.P. & Kevin Richards | Blockchain Futurist Conference 2018


 

(techy music) >> Live from Toronto, Canada, it's theCUBE covering Blockchain Futurist Conference 2018, brought to you by theCUBE. (techy music) >> Hello, everyone, and welcome back. This is the live CUBE coverage here in Toronto, Ontario here in Canada for the Untraceable Blockchain Futurist Conference. This is day two of wall-to-wall CUBE coverage. We've got great presentations going on, live content here on theCUBE as well as in the sessions, great networking, but more important all the thought leaders in the industry around the world are coming together to try to set the standards and set up a great future for cryptocurrency and blockchain in general. Our next two guests are very special guests for theCUBE and we're excited to have them on, the Honorable Wayne Caines, Minister of National Security for the government of Bermuda, and Kevin Richards, concierge on the Fintech business development manager, part of the Bermuda Business Development Agency. Thank you guys for coming on, really appreciate the time. >> Thanks very much. >> Thank you for having us. >> Why this is so important is that we heard your presentation onstage, for the folks, they can catch it online when they film it and record it, but the Bermuda opportunity has really emerged as a shining light around the world, specifically in the United States. In California, where I live, Silicon Valley, you guys are now having great progress in hosting companies and being crypto-friendly. Take a minute to explain what's happening, what's the current situation, why Bermuda, why now, what's developing? >> This has all happened over the last eight months. We were looking in November of 2017 to go in the space. In January we went to the World Economic Forum in Davos in Switzerland. When we went to Davos in Switzerland something very interesting happened. People kept coming up to us, I was like the Hound of the Baskerville, or the Pied Piper if you please, and so, so many people were coming up to us finding out more information about Bermuda. We realized that our plan that we thought we could phase in over 18 months, that it had to be accelerated. So, whilst we were at the World Economic Forum in Davos we said to people, "Listen, if you want to change the world, "if you want to help Bermuda to grow, if you're serious," this is a Thursday, "Meet us in Bermuda on the Monday morning." On the Monday morning there are 14 different people in the room. We sat in the room, we talked about what we wanted the world to be, how could Bermuda be in place, what are the needs in this industry, and by the Wednesday we had a complete and total framework, and so we split up into industries. Number one was ICOs, we wanted to look at how to regulate the ICO market. Number two, we wanted to look at digital asset exchanges or cryptocurrencies or how do we regulate security tokens and utility tokens and what do exchanges look like, how do we do exchanges in Bermuda, and then we wanted to talk about education and setting up incubators. And so, come fast forward to July, August, we have an ICO bill in place that allows us to look at setting up ICOs in Bermuda. We wanted to focus on the legal and the regulatory framework, so this is a nascent space. A number of people are concerned about the dark actors, and so we wanted to set up a jurisdiction that traded on our international reputation. Now, remember for the last 60 years reinsurance, finance, captives, hedge funds, people in the financial services market have been coming to Bermuda because that's what we do well. We were trading on the reputation of our country, and so we couldn't do anything to jeopardize that. And so, when we put in place the ICO legislation we had consultants from all over the world, people that were bastions and beasts in industry, in the ICO industry and in the crypto world came to Bermuda and helped us to develop the legislation around setting up an ICO. So, we passed the ICO legislation. The next phase was regulating cryptocurrencies, regulating digital assets, and we set up a piece of legislation called the Digital Asset Business Act, and that just regulates the digital asset space exchanges, and the last piece we wanted to do was a banking piece, and this is the last and we believe the most significant piece. We were talking to people and they were not able to open up bank accounts and they were not able to do, so we said, "Listen, "the Bermuda banking environment is very strong." Our banking partners were like, "Listen, "we love what you guys are doing, "but based on our corresponding banking relationships "we don't want to do anything to jeopardize that space," but how could we tell people to come to Bermuda, set up your company, and they can't open bank accounts? And so, we looked at, we just recently passed creating a new banking license that allows people to set up their business in Bermuda and set up banking relationships and set up bank accounts. That simply has to receive the governor's Royal Assent. As you know, Bermuda's still a British pan-territory, and financial matters have to get the okay of the Queen, and so that is in the final stages, but we're excited, we're seeing an influx, excuse me, a deluge of people coming to Bermuda to set up their companies in Bermuda. >> So, the first two pieces are in place, you have the legislation... >> Mm-hm. >> Mm-hm. >> You have the crypto piece, and now the banking's not yet, almost approved, right? >> It's there, it simply has to get the final sign-off, and we believe that it should take place within the next two weeks. So, by the time this goes to air and people see it we believe that piece will be in place. >> So, this is great news, so the historical perspective is you guys had a good reputation, you have things going on, now you added on a new piece not to compromise your existing relationships and build it on. What have you guys learned in the process, what did you discover, was it easy, was it hard, what are some of the learnings? >> What we've learnt is that KYC, know your customers, and the AML, anti-money laundering, and terrorist financing pieces, those are the critical pieces. People are looking in this space now for regulatory certainty, so when you're talking about people that are in the space that are doing ICOs of $500 million or exchanges that are becoming unicorns, a billion dollar entity in three months, they want a jurisdiction that has regulatory certainty. Not only do they want a jurisdiction with regulatory certainty, they want to open up the kimono. What has this country done in the past, what do they have to trade on? We're saying you can go to a number of countries in the world, but look at our reputation, what we're trading on, and so we wanted to create a space with regulatory certainty, and so we have a regulatory body in Bermuda called the Bermuda Monetary Authority, and they are an independent regulator that they penned the Digital Asset Business Act, and so the opportunity simply for people around the world saying, "Listen, we want to do an ICO, "we want to set up an exchange. "Where's a country that we can go to that has a solid reputation? Hold on, how many countries have law surrounding"-- >> Yeah. >> "The Digital Asset Business Act, how many ICO countries have laws. Guess what, Bermuda becomes a standout jurisdiction in that regard. >> Having a regulation signaling is really important, stability or comfort is one, but the one concern that we hear from entrepreneurs, including, you know, ourselves when we look at the market is service providers. You want to have enough service providers around the table so when I come in and domicile, say, in Bermuda you want to have the banking relationships, you want to have the fiduciary-- >> Yes. >> You want to have service providers, law firms and other people. >> Yes. >> How are you guys talking about that, is that already in place? How does that fit into the overall roadmap for your vision? >> I don't want to beat a horse (laughs) or beat a drum too much, that is what we do as a country. So, we have set up, whether it's a group of law firms and the Bermuda, excuse me, the Bermuda Monetary Authority, the Bermuda that's the register of companies that sets up the companies. We have Kevin, and Kevin will tell you about it, he leads our concierge team. So, it's one throat to choke, one person that needs, so when you come to really understand that the ease of business, a county that's business-friendly with a small country and with a small government it's about ease of reference. Kevin, tell us a little about the concierge team. >> It's like the Delaware of the glove, right? >> Absolutely. >> Come in, domicile, go and tell us how it works. >> I'll give you a little bit of background on what we do on the concierge side. So, one thing that we identified is that we want to make sure that we've got a structure and a very clearly defined roadmap for companies to follow so that process from when they first connect with the BDA in Bermuda to when they're incorporated and set up and moved to Bermuda to start running their business is a seamless process that has very clearly identifiable road marks of different criteria to get through. So, what I do as a concierge manager is I will identify who that company needs to connect with when they're on the ground in Bermuda, get those meetings set up for when they come down so that they have a very clearly mapped out day for their trip to Bermuda. So, they meet with the regulator, they meet with the government leaders, they meet with the folks who've put together legislation that, obviously you mentioned the service providers, so identifying who's the right law firm, corporate service provider, advisory firm on the ground in Bermuda, compliance company, and then making sure that depending on what that company wants to achieve out of their operation in Bermuda they've got an opportunity to connect with those partners on their first trip so that they can put that road map together for-- >> So, making it easy... >> Making it very easy to set up in Bermuda. >> So, walk me through, I want to come down, I want to do business-- >> Yeah. >> Like what I hear, what do I do? >> So, you send me an email and you say, "Listen, Wayne, we're looking at "doing an ICO launch in Bermuda. "I would like to meet with the regulator. "Can you put a couple law firms in place," in an email. I zip that over to Kevin or you go on our Fintech.bm website-- >> Yeah, I was going to say... >> Fintech.bm website, and Kevin literally organizes a meeting. So, when you come to Bermuda for your meeting you have a boardroom and all the key players will be in the boardroom. >> Got it. >> If you need somebody to pick you up at the airport, if you need a hotel, whatever you need from soup to nuts our team actually makes that available to you, so you're not running around trying to find different people to meet, everyone's there in the room. >> And the beauty of Bermuda is that, you know, the city of Hamilton's two square kilometers, so your ability to get a lot done in one day is, I think, second to nowhere else on the planet, and working with the BDA concierge team you're, you know, we connect with the client before they come down and make sure we identify what their needs are. >> The number one question I have to ask, and this is probably the most important for everyone, is do they have to wear Bermuda shorts? (laughs) >> When you come you tell us your size, you tell us what size and what color you want and we'll make sure, so the... I tell this story about the Bermuda shorts. The Bermuda shorts, Bermuda's always had to adapt and overcome. Bermuda, we have something called the Bermuda sloop and it's a sailing rig, and so we... The closest port to Bermuda is Cape Hatteras in North Carolina and we wanted to cut down the time of their voyage, so we created a sailing rig called the Bermuda rig or the Bermuda sloop. Over the years that has become the number one adopted rig on sailing boats. We've always had to adapt and become innovative. The Bermuda shorts were a way to adapt and to get through our very hot climate, and so if you look at just keep that in mind, the innovation of the Bermuda sloop and the Bermuda shorts. Now, this Fintech evolution is another step in that innovation and a way that we take what's going on in the world and adapt it to make it palatable for everyone. >> What's the brand promise for you guys when you look at when entrepreneurs out there and other major institutions, especially in the United States, again, Silicon Valley's one of the hottest issues around-- >> Yes. >> Startups for expansion, right now people are stalled, they don't know what to do, they hear Malta, they hear other things going on. What's the promise that you guys are making to the law firms and the people, entrepreneurs out there trying to establish and grow? >> The business proposition is this, you want a jurisdiction that is trading on years of solid regulation, a country and a government that understands business, how to be efficacious in business. When you come to Bermuda you are trading on a country that this is what we've done for a living. So, you don't have to worry about ethical government, is your money going to be safe. We have strong banking relationships, strong law firms, top tier law firms in Bermuda, but more importantly, we have legislation that is in place that allow you to have a secure environment with a clear regulatory framework. >> What should people look for as potentially might be gimmicks for other countries to promote that, you know, being the Delaware for the globe and domiciling, and what are some of the requirements? I mean, some have you've got to live there, you know, what are some of the things that are false promises that you hear from other potential areas that you guys see and don't have to require and put the pressure on someone? >> When you hear the people say, "We can turn your company around in the next day." That we don't require significant KYC and AML. Red flags immediately go up with the global regulatory bodies. We want when a person comes to Bermuda to know that we have set what we believe is called the Bermuda Standard. When you come to Bermuda you're going to have to jump through some legal and regulatory hoops. You can see regulation, the ICO regulation and the Digital Asset Business Act on BermudaLaws.bm. BermudaLaws.bm, and you can go through the legislation clause by clause to see if this meets your needs, how it will affect your business. It sets up clearly what the requirements are to be in Bermuda. >> What's the feedback from business, because you know, when you hear about certain things, that's why Delaware's so easy, easy to set up, source price all know how to do in a corporation, let's say in the United States-- >> We don't have the SEC handicaps that they have in America, going from jurisdiction to jurisdiction. You're dealing with a colony that allows you to be in a domicile that all of the key players finances... We have a number of the key elements that are Bermuda. We're creating a biosphere that allows a person to be in a key space, and this is, you have first move as advantage in Bermuda. We have a number of things that we're working on, like the Estonia model of e-residency, which we will call EID, that creates a space that you are in Bermuda in a space that is, it's protected, it's governed. We believe that when companies set up in Bermuda they are getting the most secure, the strongest business reputation that a country could have. >> The other thing I would add, I'll just say, you know, quality, certainty, and community is what that brand represents. So, you know, you've got that historical quality of what Bermuda brings as a business jurisdiction, you have the certainty of the regulation and that pathway to setting your company up and incorporating in Bermuda, and then the community piece is something that we've been working on to make sure that any of the players that are coming to Bermuda and connecting with Bermuda and setting up there, they feel like they're really integrated into that whole community in Bermuda, whether it be from the government side, the private sector side. You can see it with the companies that have set up that are here today, you know, they really have embraced that Bermuda culture, the Bermuda shorts, and what we're really trying to do as a jurisdiction in the tech space. >> What can I expect if I domicile in Bermuda from a company perspective, what do I have to forecast? What's the budget, what do I got to do, what's my expectation? Allocate resources, what's going to be reporting, can you just give us some color commentary? >> So, with reference, it depends what you're trying to do, and so there will be different requirements for the ICO legislation. For the ICO legislation a key piece of the document actually is the whitepaper. Within the whitepaper you will settle what your scope of business is, what do you want to do, what you know, everything, everything that you require will be settled in your whitepaper. After the whitepaper is approved and if it is indeed successful, you go to the Bermuda Monetary Authority and they will outline what they require of you, and very shortly thereafter you will able to set up and do business in Bermuda. With reference to the digital asset exchanges, the Digital Asset Business Act, such a clear guideline, so you're going to need to have a key man in Bermuda, a key woman in Bermuda. >> Yeah. >> You're going to need to have a place of presence in Bermuda, so there are normal requirements-- >> There's levels of requirements based upon the scope. >> Absolutely. >> So, if you run an exchange it has to be like ghosting there. >> Yeah, yeah, you need boots on the ground. >> And that's why the AML and the KYC piece is so important. >> Yeah. Well, I'm super excited, I think this is a great progress and this has been a big uncertainty, you know, what does this signal. People have, you know, cognitive dissonance around some-- >> Yes. >> Of the decisions they're making, and I've seen entrepreneurs flip flop between Liechtenstein, Malta, Caymans. >> Right. >> You know, so this is a real concern and you guys want to be that place. >> Not only, we will say this, Bermuda is open for business, but remember, when you see the requirements that we have some companies won't meet the standard. We're not going to alter the standard to accommodate a business that might not be what we believe is best for Bermuda, and we believe that once people see the standard, the Bermuda Standard, it'll cascade down and we believe that high tides raises all boats. >> Yeah. >> We have a global standard, and if a company meets it we will be happy for them to set up and do business in Bermuda. >> Well, I got to say, it's looking certainly that leaders like Grant Fondo in Silicon Valley and others have heard good things. >> Yeah. >> How's been the reaction for some of the folks on the East Coast, in New York and around the United States and around the world? What has been some of the commentary, what's been the anecdotal feedback that you've heard? >> We're meeting three and four companies every day of the week. Our runway is full of Fintech companies coming to Bermuda, from... We have insurtech companies that are coming in Bermuda, people are coming to Bermuda for think tanks, to set up incubators and to do exploratory meetings, and so we're seeing a huge interest in Bermuda the likes have not been seen in the last 20 years in Bermuda. >> Well, it's been a pleasure chatting with you and thanks for sharing the update and congratulations. We'll keep in touch, we're following your progress from California, we'll follow up again. The Honorable Wayne Caines, the Minister of National Security of the government of Bermuda, and Kevin Richards, concierge taking care of business, making it easy for people. >> Oh, yeah, oh, yeah. >> We'll see, I'm going to come down, give me the demo. >> We're open for business and we're looking forward to seeing everybody. (laughs) >> Thank you for the opportunity. >> Thank you very much. >> Thank you. >> Major developments happening in the blockchain, crypto space. We're starting to see formation clarity around, standards around traditional structures but not so traditional. It's not your grandfather's traditional model. This is what's great about blockchain and crypto. CUBE coverage here, I'm John Furrier, thanks for watching, stay with us. More day two coverage after this short break. (techy music)

Published Date : Aug 16 2018

SUMMARY :

to you by theCUBE. Ontario here in Canada for the Untraceable and record it, but the Bermuda opportunity and so that is in the final stages, So, the first two pieces are So, by the time this so the historical perspective and so the opportunity simply for people standout jurisdiction in that regard. around the table so when You want to have service providers, that the ease of business, a county that's and tell us how it works. on the ground in Bermuda, to set up in Bermuda. So, you send me an email and you say, So, when you come to that available to you, else on the planet, and what color you want What's the promise that and a government that and the Digital Asset Business We have a number of the key and that pathway to Within the whitepaper you will settle what There's levels of requirements So, if you run an exchange it boots on the ground. KYC piece is so important. you know, what does this signal. Of the decisions they're making, and you guys want to be that place. the standard to accommodate to set up and do business in Bermuda. Well, I got to say, in Bermuda the likes have not been and thanks for sharing the come down, give me the demo. forward to seeing everybody. the blockchain, crypto space.

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
KevinPERSON

0.99+

BermudaLOCATION

0.99+

Digital Asset Business ActTITLE

0.99+

Kevin RichardsPERSON

0.99+

CaliforniaLOCATION

0.99+

AmericaLOCATION

0.99+

Digital Asset Business ActTITLE

0.99+

WaynePERSON

0.99+

November of 2017DATE

0.99+

John FurrierPERSON

0.99+

DavosLOCATION

0.99+

Bermuda Monetary AuthorityORGANIZATION

0.99+

Digital Asset Business ActTITLE

0.99+

Monday morningDATE

0.99+

JanuaryDATE

0.99+

Silicon ValleyLOCATION

0.99+

United StatesLOCATION

0.99+

Wayne CainesPERSON

0.99+

JulyDATE

0.99+

New YorkLOCATION

0.99+

SwitzerlandLOCATION

0.99+

threeQUANTITY

0.99+

$500 millionQUANTITY

0.99+

WednesdayDATE

0.99+

Bermuda Business Development AgencyORGANIZATION

0.99+

ThursdayDATE

0.99+

Cape HatterasLOCATION

0.99+

Fintech.bmORGANIZATION

0.99+

BDAORGANIZATION

0.99+

two square kilometersQUANTITY

0.99+

SECORGANIZATION

0.99+

first tripQUANTITY

0.99+

CanadaLOCATION

0.99+

Toronto, CanadaLOCATION

0.99+

Susan Blocher, HPE - HPE Discover 2017


 

>> Announcer: Live from Las Vegas, it's the Cube, covering HPE Discover 2017. Brought to you by Hewlett Packard Enterprise. (techno music) >> Okay, welcome back everyone. We are here live in Las Vegas for the Cube's exclusive three-day coverage, we're on day two of HPE, Hewlett Packard Enterprise Discover 2017. I'm John Furrier, my cohost Dave Vellante. Our next guest is Susan Blocher, Vice President of Marketing, Data Center Infrastructure Group, part of Hewlett Packard Enterprise. Welcome back to the Cube, great to see you. >> Great to see you both again. >> So a lot of great stuff, so I want to just going to, a lot of buzz, Gen-10, a lot of new capabilities. Let's get right into it. Hard news, what's the update? What's going down at the show? >> We made the magic happen for this discoverer. It's just really exciting. So, hard news, we really focused on three areas for our customers: new levels of agility across their hybrid IT infrastructure, which means automation, better performance enhancements, taking things that used to be very manual and making them run sort of seamlessly, number one. Number two, security, and we're talking breakthrough security. So this is where we've been able to leverage some unique opportunities like the fact that we build our own silicane to put a silicane root of trust, or an immutable fingerprint, right into our silicane that can never be changed. That fingerprint will not let infected firmware startup. No matter, you know, as long as the firmware is the right firmware, it'll boot up seamlessly. If it's in any way been compromised you will, it will not let that server boot up. Super secure infrastructure. Last but not least, our customers were telling us economic control. We need economic control. We need cloud-like economics. We need pay-as-you-go. We need the ability to get capacity on demand. Those are the things that we really innovated on for this year. >> One of the things that's coming out, we had Bob Moran on the security thing. >> Yeah. >> And James Morrison >> Yes. >> I want to call him Jim Morrison >> Oh, exciting. >> I used to be >> I know. >> a big Doors fan. >> Yeah. >> I respect his name, I'm sure he gets that all the time. >> Yeah. The security on the silicane >> Yeah. >> is interesting to me because now you're seeing things like block changes, immutable environments wherevpeople have this trust relationship. That really hits the ransomeware side of things really in a big way. >> Susan: Yes. >> What else is that hitting? That is, to me, the big news, is that, is the security at the server-level because there's no perimeter anymore in this cloud-like environment, so this is kind of a cool way, explain more, just take minute to talk about the security piece because I think to me that's game-changer. >> It's super fascinating, and you know, I'm quoting somebody else, so I'm blatantly stealing somebody's line, but I was reading an article where somebody said firmware is a cesspool of Trojan horse opportunity for cyber attackers, and that took me aback because I was like, Boy, those are some strong words there, but really with all of the investment that companies have made over the years in data security, application security, network security, no one was focusing on the servers, and frankly, there's a million lines of code, and I'm sure Bob said that, there's a million lines of code booting up to get your servers up and running that no one has protected up until now. And so, we recognize about two years ago, that this was a huge threat, and increasing everyday, and boy, two years later, we're in the nick of time, to give customers really the peaace of mind of that security. >> One of the things that Wikibon just put out in terms of reports on research that I find fascinating that ties into this trend that I want to get your reaction on is, I think they're the only research firm that put this out actually, is they actually size the true private cloud market at about 260 billion, and that's not including the hybrid piece. That means, on-prem, cloud-like capabilities for on-premise data centers, which means, hey, that's not really going away, so it points to that narrative that, oh, data centers are moving to the cloud, so that's kind of probably not going to happen any time soon, but the cloud-like capabilities are there. But one of the interesting stats is that, is billions of dollars in cost-shift from labor, to hire differentiated, higher yield, or differentiated stuff inside the organization. So IT's not getting smaller, it's getting changing. >> Susan: That's right. >> So, how are you guys taking the Gen-10 and other things, and helping customers abstract away those tasks? >> Yeah, exactly. So look, all of our customers are really doing hybrid IT now, and so they're doing some things on-premise, they're doing some things off-premise, and frankly, it makes sense. But there's a tremendous amount of compromises that they have to make on both sides of the coin, and so what we've been talking about, a new compute experience, and that's really what we mean. It's not saying that you should have everything on-premise, or that you should move everything to the cloud. It's really saying, how do we give you the best end to end experience across agility, security, and economic control, so that the trade-offs that you're making, are not trade-offs on the pros or cons of those side loads of IT, but really looking at it from a what kind of business outcomes do I need to drive, and that's how I make my decisions. >> So, if you go back to around 2010, John, we were talking the Cube about a couple of observations. And it sort of coincided with the ascendancy of the public cloud. We said that the hyper-scale guys will spend time, engineering time, to save money, and then automate stuff, but the Enterprise guys, they'll spend money to save time. They don't have all of those engineering resources and we talked about that for a while, and it kind of got old and sort of boring. Fast-forward to 2017, and that's exactly what happened is vendors have put in a lot of effort to create cloud-like capabilities, and to John's point, is you're seeing a shift in staffing away from undifferentiated stuff, so talk about what that means for the data center infrastructure group, sort of how you position and how you talk to customers and message them about your role and how you add value. >> Yeah, absolutely. So look, first of all, we don't talk about just data center infrastructure. I think that's really where it starts because frankly, customers are talking about their data, they're talking about their applications, they're talking about how to bring intelligence to their hybrid IT experience, and so what we're talking to them about, is really how do we bring that together for them? We're talking about software-defined intelligence, how we're leveraging HPE One View to automate the deployment of applications across what could be a complex apology, but doing it absolutely in an automated seamless way. We're talking about how we're taking iLo and building the security in, but we're also doing things like intelligence system tuning where we're partnering with Intel and really figuring out how to take what is the Intel turbo-boost mode, from their processors, and make it even better. And so a lot of applications can't take advantage of the turbo-boost mode because there's a bit of when you hit that high frequency, you get a little bit of jitter, and that jitter creates latency, and so a lot of applications like core banking, video streaming, high frequency trading, they can't use turbo-mode because of that jitter that creates latency. We've been able to figure out, partnering with Intel, how to dampen a little bit of that speed, but still get turbo-mood and eliminate that jitter, so no latency. For the first time, these applications have been able to take advantage of turbo-mode. And what we figured out is even though we dampened it a little bit, they actually perform better with that little bit of dampening than they would've if we had shot them up with full turbo mode, right? So super exciting innovations with that. >> Sounds like Pied Piper. (laughter) >> But this is the kind of innovation that's going on in the systems world, and another observation we've seen on the Cube is, we go to a lot of events, is that systems is back. There's kind of an under current going on in the industry where hardware and operating systems folks are now part of big transformations, whether it's hyper-scale or in-service providor and Enterprise, so how are you guys looking at the compute differently if the notion of a server is shifting, and they're maybe consuming IT differently, where the channel partner might become a provider, and all these things are going on, how do you guys look at this new style of computer, our Meg says the changing landscape of compute. >> The changing landscape. It's all about really understanding our customers, and who they are, and how we can look at their unique needs and then segment our value and our portfolio toward them, so you talked about hyper-scale users, like service providers, cloud service providers, small and medium sized businesses, Enterprise customers, Telco environments, high-performance computing, super computing. What we realize is that one size does not fit all, and that's really what it comes down to, and that's one of the trade-offs of the public cloud environment, there's lots of good things about public cloud, but one of the trade-offs is it's kind of commodity hardware and one size fits all, but if you're trying to do any kind of mission critical applications, like I said, high frequency trading, you need super computing capabilities, you need deep analytics, machine-learning, whatever the case might be, it's not... You really need to specialize the infrastructure, and HPE is right there working with our customers regardless of their needs and their segments, we've got the solutions that will help them do that. >> So one of the things I'm inferring from some of your comments, I want to ask you about marketing. I always struggle with marketing. (laughter) You're shifting the message from product, product, product to business impact. >> Susan: Yes! >> Okay, that's clear. What else is working in marketing these days? It's never one silver bullet, but there's belly to belly, there's events like this, there's obviously old-school email marketing, there's social media. What are you finding as a marketing problem? >> We talk a lot about digital transformation for our customers, but digital transformation has come to marketing, so that's the biggest thing. We have made a huge shift at Hewlett Packard Enterprise in digital marketing. So everything that we're doing, even an event like this, which is physical, but it used to be kind of a one-off. We do all this prep, and then the week would go by, and it would disappear, and that would be the end of it. We're learning to build snackable content assets that have life after life after life, we're really embracing the social media, we've built a whole new digital marketing platform, we've shifted from what I would call traditional demand generation into really reaching our customers through digital marketing in every country globally. Huge, amazing metamorphosis, and frankly, with the announcement of the new HPE compute experience, and the Gen-10 platform, and the world's most secure industry-standard servers, it is the perfect timing of bringing all of this incredible innovation of technology to market at the same time that we're innovating around marketing, so the next 12 months, it's going to be super exciting. >> Eating your own innovations, if it were. >> That's right, that's right. >> Congratulations on the Gen-10 launch, and all the great goodness you guys got going on the security thing, a big deal. >> A big deal. >> Looking forward to following up on that further after the show, to keep it going. Certainly, there's digital aspects here in the Cube will be available on Youtube.com, slash and the name of course, the Cube Gems and highlights, all available. Thanks so much for joining us on the Cube, really appreciate it, more live coverage from HP Discover 2017. After this short break, stay with us. I'm John Furrier with my co-host Dave Vellante. We'll be right back. (techno music)

Published Date : Jun 7 2017

SUMMARY :

Brought to you by Hewlett Packard Enterprise. for the Cube's exclusive three-day coverage, What's going down at the show? We need the ability to get capacity on demand. One of the things that's coming out, we had Bob Moran all the time. The security on the silicane That really hits the ransomeware side of things is the security at the server-level that companies have made over the years and that's not including the hybrid piece. so that the trade-offs that you're making, We said that the hyper-scale guys and building the security in, Sounds like Pied Piper. that's going on in the systems world, and that's one of the trade-offs So one of the things I'm inferring from some but there's belly to belly, so the next 12 months, it's going to be super exciting. and all the great goodness you guys got going on after the show, to keep it going.

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Dave VellantePERSON

0.99+

Susan BlocherPERSON

0.99+

Jim MorrisonPERSON

0.99+

JohnPERSON

0.99+

SusanPERSON

0.99+

Hewlett Packard EnterpriseORGANIZATION

0.99+

James MorrisonPERSON

0.99+

BobPERSON

0.99+

John FurrierPERSON

0.99+

Bob MoranPERSON

0.99+

2017DATE

0.99+

Las VegasLOCATION

0.99+

three-dayQUANTITY

0.99+

first timeQUANTITY

0.99+

billions of dollarsQUANTITY

0.99+

two years laterDATE

0.99+

WikibonORGANIZATION

0.99+

IntelORGANIZATION

0.98+

both sidesQUANTITY

0.98+

a million linesQUANTITY

0.98+

about 260 billionQUANTITY

0.97+

oneQUANTITY

0.97+

OneQUANTITY

0.96+

three areasQUANTITY

0.96+

one sizeQUANTITY

0.95+

bothQUANTITY

0.95+

one silver bulletQUANTITY

0.95+

CubeCOMMERCIAL_ITEM

0.95+

MegPERSON

0.94+

this yearDATE

0.94+

day twoQUANTITY

0.94+

Gen-10OTHER

0.93+

iLoTITLE

0.93+

HPEORGANIZATION

0.93+

2010DATE

0.83+

Pied PiperPERSON

0.81+

Data Center Infrastructure GroupORGANIZATION

0.79+

about two years agoDATE

0.77+

Packard Enterprise Discover 2017EVENT

0.77+

next 12 monthsDATE

0.75+

HewlettORGANIZATION

0.74+

Number twoQUANTITY

0.73+

Youtube.comORGANIZATION

0.72+

Gen-10QUANTITY

0.71+

TelcoORGANIZATION

0.69+

HPEEVENT

0.68+

VicePERSON

0.65+

One ViewCOMMERCIAL_ITEM

0.62+

HPORGANIZATION

0.62+

HPE Discover 2017EVENT

0.61+

HPETITLE

0.59+

DoorsORGANIZATION

0.57+

coupleQUANTITY

0.5+

Discover 2017EVENT

0.42+