>> Live from Barcelona, Spain, it's theCUBE, covering KubeCon + CloudNativeCon Europe 2019. Brought to you by Red Hat, the Cloud Native Computing Foundation, and ecosystem partners. >> Welcome back. This is theCUBE's live coverage of KubeCon + CloudNativeCon 2019 here in Barcelona, Spain. I'm Stu Miniman, my cohost is Corey Quinn. Happy to welcome to the program two first-time guests, a company we've had on the program, Reduxio. But some changes have been going on, as have been in the industry. Sitting to my right is Ori Bendori, who is the CEO of the company. Sitting to his right is Jacob Cherian, who is the CMO and vice president of product. Gentlemen, thanks so much for joining us. >> Thank you. >> Thank you for having us. >> One of the things that I've really enjoyed at this conference is, it is a global conference. The CNCF puts on three pieces of it, but this one definitely has a very European flavor. You gentlemen are coming to us from Israel. Ori, let's start with you. Just give us the update, kind of the quick, the who and the why and the what of Reduxio. >> Okay. So we are a storage and data management company, and where we are aiming is having Kubernetes native, containers native, cloud native solution. We have some unique capabilities. And actually we are getting ourself to the public this exhibition, so it's very important for us. We've been developing it for the last year, so this is the first time we announce that we have a new product that is container native, headed to clouds, and very unique. >> So Jacob, we actually had an analyst on earlier and he said, "The thing about this space is, "we're talking it's stateless, "it's trussless, it's codeless. "That doesn't mean I can't deal "with those environments, "they all have some challenges when you talk about storage." I mean those of us that know storage, it's a complicated thing. I loved the presentation this morning, and the key note was it's turtles all the way down. There's a lot of complexity inside storage and that doesn't go away, and sometimes we're trying to make this world no less complicated than storage would be outside of it, as I guess an industry thing. How is Reduxio helping us solve that? >> So as customers move applications from traditional infrastructures to storage, to containerized infrastructure, I think the expectation is that these customers would expect the same capability that they had with the existing storage systems in the container native storage. Because why would a customer move their applications to an environment that's less capable? And our focus is to deliver storage that is enterprise grade, where customers feel comfortable for moving their business-critical applications from the traditional environment into a container environment. >> You mentioned a few minutes ago that this is, you have something very unique that you've been working on for a year and are now deploying into the marketplace. In your conversations with customers, what unmet need did you wind up seeing and what differentiates you from other options people could go with? >> Thank you. I think we're talking about three things. The most important thing, the first one, as Jacob was describing, is we are enterprise grade. We have the full set of data management and storage capability, which we believe some of our customers do not have. We believe containers are moving to production. To real serious enterprise application, you need this kind of capability. And we have it. The other two are very unique. The first one, we are microservice based. We believe the first wave of solutions for containers native was built on just putting stuff inside a container instead of virtual machine. We think you need to go all the way. We took our technology, and we put it in microservices. This brings us a huge advantage in multiple areas. If you think about it, is one of the reasons people went and adopted containers is all this capability they bring. When you are not implementing the microservices, you are actually losing a lot of this value. The third one is a unique capability, which is our unique IP as well, is what we call data mobility or application mobility. We believe containers, one of the major things people are looking for is mobility. They want to move their stuff between on-prem to the public cloud. They all want to move from one public cloud provider to another. They want to do it quickly. You can do it with containers and with Kubernetes. You cannot move the data. If you move your application from on-prem to the public cloud, data is not with you because storage is not with you. We make it different. What we are offering is this unique IP. When you move the application, by the way everything is application-based in our solution, when you move it, we are moving the kind of metadata we need, which takes a minute or two, and you can start working immediately in the new location. We'll make sure everything happening in the new location, we will move your data in the background. By the way, we move the hot data first and the cold data later. We believe that makes a big difference for hybrid solutions. If you want to run multiple clouds, both on-prem and public, you would like to have the ability to move stuff quickly. It cannot be that you move the application and a week later the data arrives. It just doesn't work. >> There are very definitely latency considerations in there. When you're doing this, do you find that you're presenting this as file, block, object, or does it not matter given that your application-- >> Yes, so the solution we provide to that provides persistent volumes in Kubernetes. It's container native. It actually uses a CSI plug-in to basically deliver persistent volumes to pods that run within Kubernetes. >> So Jacob, when I talk to storage companies today, there are your traditional storage companies, and they're all, "We're moving toward cloud native, "yeah, microservices, we're all in on that stuff." We've seen a resistance in the enterprise to how developer models are going to go in there, how they're going to modernize. And then I've got cloud native people that would just say, "We're built for multi-cloud, and we do this." Where do you fit? What's the industry getting right, and was does differentiate your team? >> So I think let's define container native first, right? I think that's important because everybody says that they're cloud native; if you have a CSI plug-in, people claim, and people are cloud native because you can attach them to Kubernetes. But I think container native has unique value because once you move to Kubernetes, you truly are building a cloud environment where you want all your work, everything to be running inside that Kubernetes cluster. This is really realization of ITS code, right? Where infrastructure is shared, physical resources are shared, and your networking, your applications, and storage are just services that run on top of a physical infrastructure. For us, when we look at container native, the important attribute for container native is that it runs within Kubernetes, it's implemented as containers, and it is orchestrated and scales with Kubernetes. It should not be something that's separate. >> All right, so Ori, you've been in the industry for a while. >> The storage people, they buy on risk. It's like, oh, this cool new stuff it's all nice and everything but it needs to be trusted. While they're interested and they're trying new things, and sure they're going to get Kubernetes in production in the next six months. Why Reduxio, how can they be trusted in this space? >> So I think this is a bit talking about go to market and what we are doing. So we've been engaging to customers from day one, and we're going to to do a peer see in the coming months with I don't know how many of them. I think we learned where the use cases make sense, okay? So, the good news for us is that the market is moving forward as of containers. We don't have like financial institutions, many of them decided strategically they're moving there, they're going to containers. They probably aren't going to do everything on containers, but new staff will go to containers. So those people, I don't have to convince them. When they look around, there's not much. If you want to have storage that is container native, there's not a lot. By the way, most of it is coming from start-ups, if not all of it right now. And they're saying, we went all the way, now we go back and have an external storage, it just doesn't make sense. So those people, anyway, it is a bit new. I'm not fighting for their application they have since the '90s, okay? I don't think they will move many of those into containers. But there is enough that is moving to containers. The other one that I think is important is the use case which are very natural to containers, people already adopt them. I'll name two of them. One is CICD. People are using it to move stuff anyway. They want to have on a public cloud, on a private cloud. They are using Jenkins in many cases. We deliver into Jenkins a solution that is so natural and so valuable to them, it's almost a no-brainer. By the way, it is CICD, so it fails. So restart it, right? It's out of production data at this stage, and if it works, by the way, half a year from now they'll put us in other places. The other thing around is Hadoop. Anything that has to do with data processing, a lot of those people are moving into containers anyway. In a way we are riding with them. They are looking for a solution that will simplify the way they put, they construct their stuff. They want to move easily and have the kind of mobility we talked about. And in a way they are willing to take the risk. And by the way, none of the current incumbent provide 'em any of the solution. Which is the benefit of the small guys. >> Jacob, what's the roll out of this new offering? >> Yes, so what we've announced at KubeCon is that we've started customer evaluations. We expect to start POCs in about three months. So from evaluation to POC it's about three months, and product will be available for production by fall of this year. >> All right, so Ori, I want to give you the final word. Where should people be looking for Reduxio, and what do we expect from the company throughout the year? >> I think in the end of the day, I'm trying to be modest, but I won't. We believe we are in a way the future of storage. Not because we're that smart, because it makes a lot of sense because this is the way the public cloud guys are building their stuff. It has to be cloud native. It has to be container native because that is where the IT is moving to. So in a way, we're saying in the end of the day, storage needs to behave like everybody else. It cannot be the exception. Storage has to be part of the containers ecosystem. We represent the first one, maybe not the first one. There will be others, we're not going to be alone. But we believe the direction we're taking is the direction the storage industry will take. >> Well, Ori and Jacob thanks so much for sharing everything. >> Thank you. >> We know there's always the next new thing, it's going to make everything nice and easy. Some hard work to make sure that storage works right in all these new environments. We look forward to tracking everything. For Corey Quinn, I'm Stu Miniman, we'll be back with more coverage here from KubeCon + CloudNativeCon 2019. Thanks for watching theCUBE. (upbeat music)