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Abdullah Abuzaid, Dell Technologies & Gil Hellmann, Wind River | MWC Barcelona 2023


 

(intro music) >> Narrator: "theCUBE's" live coverage is made possible by funding from Dell Technologies, creating technologies that drive human progress. (gentle music) >> Hey everyone, welcome back to "theCUBE," the leader in live and emerging tech coverage. As you well know, we are live at MWC23 in Barcelona, Spain. Lisa Martin with Dave Nicholson. Day three of our coverage, as you know, 'cause you've been watching the first two days. A lot of conversations about ecosystem, a lot about disruption in the telco industry. We're going to be talking about Open RAN. You've heard some of those great conversations, the complexities, the opportunities. Two guests join Dave and me. Abdullah Abuzaid, Technical Product Manager at Dell, and Gil Hellmann, VP Telecom Solutions Engineering and Architecture at Wind River. Welcome to the program guys. >> Thank you. >> Nice to be here. >> Let's talk a little bit about Dell and Wind River. We'll each ask you both the same question, and talk to us about how you're working together to really address the complexities that organizations are having when they're considering moving from a closed environment to an open environment. >> Definitely. Thank you for hosting us. By end of the day, the relationship between Dell and Wind River is not a new. We've been collaborating in the open ecosystem for long a time enough. And that's one of the, our partnership is a result of this collaboration where we've been trying to make more efficient operation in the ecosystem. The open environment ecosystem, it has the plus and a concern. The plus of simplicity, choice of multiple vendors, and then the concern of complexity managing these vendors. Especially if we look at examples for the Open RAN ecosystem, dealing with multiple vendors, trying to align them. It bring a lot of operational complexity and TCO challenges for our customers, from this outcome where we build our partnership with Wind River in order to help our customer to simplify, or run deployment, operation, and lifecycle management and sustain it. >> And who are the customers, by the way? >> Mainly the CSP customers who are targeting Open RAN and Virtual RAN deployments. That digital transformation moving towards unified cloud environment, or a seamless cloud experience from Core to RAN, these are the customers we are working with them. >> You'll give us your perspective, your thoughts on the partnership, and the capabilities that you're enabling, the CSPs with that. >> Sure. It's actually started last year here in Barcelona, when we set together, and started to look at the, you know, the industry, the adoption of Open RAN, and the challenges. And Open RAN brings a lot of possibilities and benefit, but it does bring a lot of challenges of reintegrating what you desegregate. In the past, you purchase everything from one vendor, they provide the whole solution. Now you open it, you have different layers. So if you're looking at Open RAN, you have, I like to look at it as three major layers, the management, application, and the infrastructure. And we're starting to look what are the challenges. And the challenges of integration, of complexity, knowledge that operator has with cloud infrastructure. And this is where we basically, Dell and Winder River set together and say, "How can we ease this? "How we can make it simpler?" And we decided to partner and bring a joint infrastructure solution to market, that's not only integrated at a lab at the factory level, but it basically comes with complete lifecycle management from the day zero deployment, through the day two operation, everything done through location, through Dell supported, working out of the box. So basically taking this whole infrastructure layer integration pain out, de-risking everything, and then continuing from there to work with the ecosystem vendor to reintegrate, validate the application, on top of this infrastructure. >> So what is the, what is the Wind River secret sauce in this, in this mix, for folks who aren't familiar with what Wind River does? >> Yes, absolutely. So Wind River, for many, many don't know, we're in business since 1981. So over 40 years. We specialize high performance, high reliability infrastructure. We touch every aspect of your day and your life. From the airplane that you fly, the cars, the medical equipment. And if we go into the telco, most of the telco equipment that it's not virtualized, not throughout the fight today, using our operating system. So from all the leading equipment manufacturers and even the smaller one. And as the world started to go into desegregation in cloud, Wind River started to look at this and say, "Okay, everything is evolving. Instead of a device that included the application, the hardware, everything fused together, it's now being decomposed. So instead of providing the operating environment to develop and deploy the application to the device manufacturer, now we're providing it basically to build the cloud. So to oversimplify, I call it a cloud OS, okay. It's a lot more than OS, it's an operating environment. But we took basically our experience, the same experience that, you know, we used in all those years with the telco equipment manufacturer, and brought it into the cloud. So we're basically providing solution to build an on-premises scalable cloud from the core all the way to the far edge, that doesn't compromise reliability, doesn't compromise performance, and address all the telco needs. >> So I, Abdullah, maybe you can a answer this. >> Yeah. >> What is the, what does the go-to-market motion look like, considering that you have two separate companies that can address customers directly, separately. What does that, what does that look like if you're approaching a possible customer who is, who's knocking on the door? >> How does that work? >> Exactly. And this effort is a Dell turnkey sales service offering, or solution offering to our customers. Where Dell, in collaboration with Wind River, we proactively validate, integrate, and productize the solution as engineered system, knock door on our customer who are trying to transform to Open RAN or open ecosystem. We can help you to go through that seamless experience, by pre-validating with whatever workload you want to introduce, enable zero touch provisioning, and during the day one deployment, and ensure we have sustainable lifecycle management throughout the lifecycle of the product in, in operate, in operational network, as well as having a unified single call of support from Dell side. >> Okay. So I was just going to ask you about support. So I'm a CSP, I have the solution, I go to Dell for support. >> Exactly. >> Okay. So start with Dell, and level one, level two. And if there are complex issues related to the cloud core itself, then Wind River will be on our back supporting us. >> Talk a little bit about a cust, a CSP example that is, is using the technology, and some of the outcomes that they're able to achieve. I'd love to get both of your perspectives on that. >> Vodafone is a great example. We're here in Barcelona. Vodafone is the first ora network in Europe, and it's using our joint solution. >> What are some of the, the outcomes that it's helping them to achieve? >> Faster time to market. As you see, they already started to deploy the ORAN in commercial network, and very successful in the trials that they did last year. We're also not stopping there. We're evolving, working with them together to improve like stuff around energy efficiency. So continue to optimize. So the outcome, it's just simplifying it, and you know, ready to go. Using experience that we have, Wind River is powering the first basically virtualized RAN 5G network in the world. This is with Verizon. We're at the very large scale. We started this deployment in late '20 and '19, the first site. And then through 2020 to 2022, we basically rolled in large scale. We have a lot of experience learning from it, which what we brought into the table when we partnered with Dell. A lot of experience from how you deploy at scale. Many sites from a central location, updates, upgrade. So the whole day two operation, and this is coming to bearing the solution that basically Vodafone is deploying now, and which allowed them... If I, if I look at my engagement with Verizon, started years before we started. And it took quite some time until we got stuff running. And if you look at the Vodafone time schedule, was significantly compressed compared to the Verizon first deployment. And I can tell you that there are other service providers that were announced here by KDI, for example. It's another one moving even faster. So it's accelerating the whole movement to Ora. >> We've heard a lot of acceleration talk this week. I'd love to get your perspective, Abdullah, talking about, you know, you, you just mentioned two huge names in Telco, Vodafone and Verizon. >> Yep. >> Talk a little bit about Dell's commitment to helping telecommunications companies really advance, accelerate innovation so that all of us on the other end have this thing that just works wherever we are 24 by 7. >> Not exactly. And this, we go back to the challenges in Open ecosystem. Managing multiple vendors at the same time, is a challenge for our customers. And that's why we are trying to simplify their life cycle by have, by being a trusted partner, working with our customer through all the journey. We started with Dish in their 5G deployment. Also with Vodafone. We're finding the right partners working with them proactively before getting into, in front of the customer to, we've done our homework, we are ready to simplify the process for you to go for it. If you look at the RAN in particular, we are talking with the 5g. We have ran the simplification, but they still have on the other side, limited resources and skillset can support it. So, bringing a pro, ahead of time engineer system, with a zero touch of provisioning enablement, and sustainable life cycle management, it lead to the faster time to market deployment, TCO savings, improved margins for our customers, and faster business revenue for their end users. >> Solid outcomes. >> And, and what you just just described, justifies the pain associated with disaggregating and reintegrating, which is the way that Gill referenced it, which I think is great because you're not, you're not, you're not re-aggregating, (laughs) you're reintegrating, and you're creating something that's better. >> Exactly. >> Moving forward. Otherwise, why would you do it? >> Exactly. And if you look at it, the player in the ecosystem, you have the vendors, you have the service integrators, you have the automation enablers, but kind of they are talking in silos. Everyone, this is my raci, this is what I'm responsible for. I, I'm not able, I don't want to get into something else while we are going the extra mile by working proactively in that ecosystem to... Let's bring brains together, find out what's one plus one can bring three for our customers, so we make it end-to-end seamless experience, not only on the technical part, but also on the business aspect side of it. >> So, so the partnership, it's about reducing the pen. I will say eliminating it. So this is the, the core of it. And you mentioned getting better coverage for your phone. I do want to point out that the phones are great, but if you look at the premises of a 5G network, it's to enable a lot more things that will touch your life that are beyond the consumer and the phone. Stuff like connected vehicles. So for example, something as simple as collision avoidance, the ability for the car that goes in front of you to be able to see what's happening and broadcast this information to the car behind that have no ability to see it. And basically affect our life in a way that makes our driving safer. And for this, you need a ultra low, reliable low latency communication. You need a 5G network. >> I'm glad you brought that up, because you know, we think about, "Well we just have to be connected all the time." But those are some of the emerging technologies that are going to be potentially lifesaving, and, and really life transforming that you guys are helping to enable. So, really great stuff there, but so much promise coming down the road. What's next for Dell and Wind River? And, and when you're in conversations with prospective CSP's, what is the superpower that you deliver together? I'd love to get both of your perspectives. >> So, if you look at it, number one, customers look at it, last savings and their day-to-day operation. In 5G nature, we are talking the introduction of ORAN. This is still picking up. But there is a mutualization and densification of ORAN. And this is where we're talking on monetizing my deployment. Then the third phase, we're talking sustainability and advanced service introduction. Where I want to move not only ORAN, I want to bring the edge at the same side, I want to define the advanced use cases of edge, where it enables me with this pre-work being done to deliver more services and better SLA services. By end of the day, 5G as a girl mentioned earlier, is not about a good better phone coverage, or a better speed robot, but what customized SLA's I can deliver. So it enables me to deliver different business streams to my end users. >> Yeah. >> So yeah. I will say there are two pens. One, it's the technology side. So for an example, energy efficiency. It's a very big pin point. And sustainability. So we work a lot around this, and basically to advance this. So if you look at the integrated solution today, it's very highly optimized for resource consumption. But to be able to more dynamically be able to change your power profile without compromising the SLA. So this is one side. The other side, it's about all those applications that will come to the 5G network to make our life better. It's about integrating, validating, certifying those applications. So, it's not just easy to deploy an ORAN network, but it's easy to deploy those applications. >> I'd be curious to get your perspective on the question of ROI in this, in this space. Specifically with the sort of the macro headwinds (clears throat) the economies of the world are facing right now, if you accept that. What does the ROI timeline look like when you're talking about moving towards ORAN, adopting VRAN, an amazing, you know, a plethora of new services that can be delivered, but will these operators have the appetite to take that, make that investment and take on that risk based upon the ROI time horizon? Any thoughts on that? >> Yeah. So if you look at the early days or ORAN introduction in particular, most of the entrepreneurs of ORAN and Virtual RAN ran into the challenges of not only the complexity of open ecosystem, but the integration, is like the redos of the work. And that's where we are trying to address it via pre-engineered system or building an engineer system proactively before getting it to the customers. Per our result or outcomes we get, we are talking about 30 to 50% savings on the optics. We are talking 110 ROI for our customers, simply because we are reducing the redos, the time spent to discover and explore. Because we've done that rework ahead of time, we found the optimization issues. Just for example, any customer can buy the same components from any multiple vendors, but how I can bring them together and give, deliver for me the best performance that I can fully utilize, that's, that's where it brings the value for our customer, and accelerate the deployment and the operation of the network. >> Do you have anything to add before we close in the next 30 seconds? >> Yeah. Yeah. (laughs) >> Absolutely. I would say, we start to see the data coming from two years of operation at scale. And the data supports performance. It's the same or better than traditional system. And the cost of operation, it's as good or better than traditional. Unfortunately, I can't provide more specific data. But the point is, when something is unknown in the beginning, of course you're more afraid, you take more conservative approach. Now the data starts to flow. And from here, the intention needs to go even better. So more efficiency, so cost less than traditional system, both to operate as well as to build up. But it's definitely the data that we have today says, the, ORAN system is at part, at the minimum. >> So, definite ROI there. Guys, thank you so much for joining Dave and me talking about how you're helping organizations not just address the complexities of moving from close to open, but to your point, eliminating them. We appreciate your time and, and your insights. >> Thank you. >> All right. For our guests and for Dave Nicholson, I'm Lisa Martin. You're watching "theCUBE," the leader in live and emerging tech coverage. Live from MWC23. We'll be back after a short break. (outro music)

Published Date : Mar 1 2023

SUMMARY :

that drive human progress. in the telco industry. and talk to us about how By end of the day, Mainly the CSP and the capabilities that you're enabling, In the past, you purchase From the airplane that you fly, the cars, you can a answer this. considering that you have and during the day one deployment, So I'm a CSP, I have the solution, issues related to the and some of the outcomes Vodafone is the first and this is coming to bearing the solution I'd love to get your Dell's commitment to helping front of the customer to, justifies the pain associated with Otherwise, why would you do it? but also on the business that are beyond the but so much promise coming down the road. By end of the day, 5G as and basically to advance this. of the macro headwinds the time spent to discover and explore. (laughs) Now the data starts to flow. not just address the the leader in live and

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Karen Sigman, Oracle - On the Ground - #theCUBE


 

>> Announcer: The Cube presents On the Ground. (techno music) >> Hello and welcome to a special Cube presentation of Oracle On the Ground here at the headquarters in Redwood City. I'm John Furrier, host of the Cube. I'm here with Karen Sigman with Oracle. Great to see you again. Give us an overview what we're doing here with this program. What's the update with Oracle with Big Data and cloud? >> It's pretty exciting, you know. We've been continuing to innovate as you know. We've been expanding our portfolio and the big focus is on choice. So with the Big Data appliance and the Big Data now taking that to the cloud at customer strategy, we're able to now give customers choice of doing their Big Data analytics on premise, in the cloud, or as a cloud service behind their firewall. It's a huge innovation, a whole new change to the way you can do things for our customers. >> So about the operational impact to customers for this, because on premise obviously is key. Cloud economics are right there. But getting something operational has been a big problem for many people with Big Data. How does the Oracle solutions innovate and help solve that problem? >> Well, I think that's the whole value proposition around what we've done with the Big Data plans. What we heard from a lot of our customers is they can build their own, and they can put it all together, but then they have to maintain it. They have to manage it. They have to make sure that everything that they, all the software that they put together, is going to work together. And they're going to be able to keep it up to date. We actually eliminate all the steps. A vast majority of the steps it takes to bring it up online. So we can bring the time to value for doing your data analytics down to days instead of weeks. >> What do you say to customers that have come to you, Oracle customers and potentially new customers, "Hey I have Oracle database" or "I'm considering Oracle database, but I have to use Hadoop. I want to use Hadoop and some of these open source technologies. Can I do that?" >> Of course you can. Oracle is absolutely all about choice. It's the ability for you to be able to use both Oracle and non-Oracle source data in a single appliance and do your analytics against that. That's the value of the Big Data plans. >> What about cloud? The cloud machine? How does that fit into this? >> Yeah, it's all again, it's about, you know, making sure a lot of customers have different ways that they want to do business. They're worried about data sovereignty issues. They can't take it to the cloud, but they want the ability and the agility that goes with a cloud story. The ability to just access a service and run it. What we're doing with the Big Data cloud machine is we're actually allowing customers to take that cloud service and access it just behind their firewalls. So it's the same as if you're logging in to our public cloud. You just log into it in your own data center. >> Karen, so you've been traveling around the globe talking to customers. What are the main things that you're seeing bubbling up from the different conversations from all around the world? Top three things you're hearing from customers? >> I think it's a couple things. One, they don't want to spend their time becoming IT experts anymore. And so the value of an appliance like technology or a cloud service, either one, is exactly what their looking for. Because they want to simplify their IT infrastructure and they want to focus on the things that matter most, which is the applications that drive the business. So that's number one. Number two is they're worried about cost. And so they would like to have cost be specific and more transparent. So they want to make sure that whatever their spending they can actually allocate back to the business units, that's coming from the IT side. So having cloud based models actually helps quite a bit with cost transparency. And I think the third thing is that overall they want to make sure that they can get things done faster. And so the idea of having cloud services gives them that agility that they need. And as I know you only asked for three, but I would say the fourth thing is they're looking for choice. They really want to understand. They want to make sure that if they choose one model, that they're going to be able to flip and they're not going to be locked in. And what Oracle's done with this is given them the capability to either deploy on Oracle, work with Oracle or non-Oracle data, and you can do it on a cloud or you can do it on prim. It's all up to you. >> I sat down with Dave Donatelli for an exclusive interview and then publishing on Forbes and then SiliconANGLE, and he talked about how the traditional infrastructure mainly storage and server vendors, really weren't positioned for success. So I want to ask you, a year now into the Oracle real push and growth of infrastructure products, engineered systems and other things powering all the software and the database and all the good stuff with Big Data cloud. What's changed over the past years? What can you point to has been the big, you know, the needle moving? Was it been performance? Has it been hardware? Number of units? Integration? What's your view on where has the needle moved for the infrastructure engineered systems? >> I think the big thing is that we've really fill out the portfolio. We've made sure that whether you're choosing to do a build your own solution or go for the, you know, fastest time to value with an appliance like technology or you're trying to get the maximal capabilities out of our systems our engineered systems. we've actually built out our portfolio so that you can do all of that on prim or in the cloud or on your premise with a cloud service. We've made sure that whether it's database workloads, application workloads, or analytics workloads, that we have a complete portfolio of solutions that give you that choice. And that's quite different than anything I see in the market. >> Karen, thanks so much for spending time with On the Ground. Appreciate it. >> Thanks. >> I'm John Furrier. We are On the Ground here at Oracle's headquarters. Thanks for watching (techno music)

Published Date : Sep 21 2016

SUMMARY :

Announcer: The Cube presents On the Ground. What's the update with Oracle with Big Data and cloud? We've been continuing to innovate as you know. So about the operational impact to customers for this, all the software that they put together, but I have to use Hadoop. It's the ability for you to be able to use both So it's the same as if you're logging in to our What are the main things that you're seeing So they want to make sure that whatever their spending and all the good stuff with Big Data cloud. fastest time to value with an appliance like technology spending time with On the Ground. We are On the Ground here at Oracle's headquarters.

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