>>Live from Copenhagen, Denmark. It's the cube covering Nutanix dot. Next 2019 brought to you by Nutanix. >>Welcome back everyone to the cubes live coverage of Nutanix. Dot. Next we are here in Copenhagen, Denmark. I'm your host, Rebecca Knight, along with Stu minimun. We are joined by Nicola Bosun awic. He is the VP GM desktop services at Newtanics. Thanks so much for coming on the show. And also you piss Carr who is an industry analyst and and the many time guest on the cube. That's right. Thank you so much for coming on the show. So you are actually the founder of frame and frame was bought by Nutanix a about a year ago. So tell us a little bit about the acquisition, how its acquisitions are challenging. How has it has, how has it been going? >>It's mayor great year. Uh, there's no better place than a tannics to do end user computing in VDI. And that's what frame was all about. How we make it simple. Uh, that was also all about Newtanics. How do you make computing simple, fast, delightful, and um, we've done, uh, so many things to really bridge that world of on prem and cloud off traditional legacy VDI, like Citrix and VMware on hyperconverged infrastructure and now new broker like frame. And we are really looking at that as one end user computing team and just do what's right for the customers. So it's been a blast. Yeah. Nicola, you know, last year when we had you on, we talked a lot about frame, so you've got a broader mandate now to do the whole desktop services. Give us your view of the landscape a little bit out there as you know, definitely. >>I understand, you know, VDI traditionally, boy was it complicated building that stack, the infrastructure and the software pieces. Um, you know, where are your customers today and you know, how's the industry doing it a whole on that modernization journey. >> Uh, it, as I said, it's been a great 12 months. If you're in VDI. A lot of people who are in the traditional VDI world with brokers like Citrix and VMware are looking to modernize their data centers and there is no better options than uh, hyperconverged and Newtanics to have bite size and linearly, um, scaled infrastructure, run VDI. We continue to innovate, we continue to work closely with um, the vendors, especially Citrix. Um, and at the same time as the focus is shifting to the public clouds, uh, we are, um, having our own opinion and how the broker in the public cloud should look like with frame and then mixing and matching where the desktops really are and really looking at very, um, industry and vertical specific use cases. We're seeing lot of new adoption in healthcare and financial services and with frame, we're seeing a lot of new use cases in education and public sector as well. Right. >>Is this, is this jiving with what you see as the terms of the way they're positioning themselves and what you're hearing from your sources in the market? >>Yeah, absolutely. I mean, um, you know, given the trend that, you know, applications are going into the cloud, um, it makes sense to kind of pick up those, you know, those applications that are harder to virtualize, harder to move to the cloud and you know, find a way to bring them to the cloud as well. To bring that, I don't know, that cloud like experience for the older applications as well. Um, and then the other hand there's, you know, the simplicity of running the, um, the older desktops. Uh, the traditional VDI just likes to set, I mean, it's difficult to set up that whole environment to manage it, to make sure it continues to operate and then to have something that kind of replaces that with a simple solution. I mean, that's what customers are looking for. Yup. >>Nicola, I know some of the conversations I had years ago was, you know, it's not even desktop. It's, it's about my applications, it's about my users. It's about how things, things are changing. They're in today's world where have many customers who are trying to do SAS first. You know, how, how do you, I guess, reframe that conversation of, you know, what was, you know, we spent over a decade with that VDI discussion. Look, I think we're going to end up, when it comes to infrastructure and when it comes to virtualization, we're going to come ups where some somewhere in the middle where not everything's going to be public cloud and that everything's going to be on prem. It's going to be somewhere in the middle of when it comes to application delivery versus full desktops. It started obviously with app virtualization, but more and more people are looking at delivering full desktop solutions. >>There is a great benefit to it, consistent performance, um, you know, isolation and security or some things that come to mind and we are now able to deliver great performance. Look at windows 10, which is a big migration. We can deliver great windows 10 performance using Citrix or using frame and um, for example, some of the innovation that NVIDIA's bringing to market with a virtualizing GPS. So for the longest time it was a niche and as becoming more of a mainstream, if you just want your desktop to be scrolling smoothly, you'll probably need your GPU. So I think that's where a VDI and a simplicity of VDI, um, really takes over. >>So you are talking about speed and security. What about design? How does that play into it? >>Well, kind of Newtanics is all about, you know, data delivery, design and delight. And a, I think with end user computing, uh, it's end user for a reason. It's experienced by a user, it's experienced by an administrator, and at the end of the day, best user experience is going to win. So for administrators, if they can install their applications and manage them in one click, that's a great benefit. Then that's what we bring with combination of hybrid converged and a frame. Same goes for end user experience, um, as opposed to, let's say 10 years ago when everybody was in a wired network. Uh, these days people work from anywhere. They work from Starbucks, they work over and allows a seller a. So it's very important to have that user experience. Um, you know, uh, be delightful. And, um, that's something that we're very focused on. Yeah. I think I've had so many discussions this year about kind of the CX, the customer experience as well as the employee experience. So, you know, I would think that this whole EUC discussion ties it. What, what are you hearing from them and seeing out there? >>So, you know, the, the whole, the whole discussion about experience. Um, I think it's really important. I mean, employees have to do their job. They are given the tools to do the job, but sometimes the tools that are given or you know, slightly older, um, they may not be modern, they may not be web-based, they may not be performant or, so the issue is how do you, you know, in a very specific niche and a very specific use case, how do you make sure that the older application will actually continue running? Right? Um, how do you bring that, you know, windows application into a, um, into a framework where you can actually work with it everywhere on any device? Right. And that's, that's of where, where I see the, um, um, the wish for a good employee experience cannot be broken down by the technical technical limitations of what applications can do. Right. Um, and the issue is, you know, not every application is cloud native, not every, every application runs in the cloud. So you have to have something that kind of bridges that gap between, you know, on the one hand what you want to offer to the employee and the other hand what you're kind of forced to use in specific use cases. Um, there's just no other way than, you know, w using that old windows application. Yeah. >>Nicola, once again, I think back to some of the years of talking about VDI deployments and it was like up, well, organizationally, we're now off to have the desktop team versus the server team and the storage people need to get involved. And you brought a customer to come talk to the analyst yesterday and they didn't, they were like, we don't want to worry about any of this. We want to worry about our application, what's going on. So help, help explain a little bit, kind of some of the transformational potential of the new model. It's almost the same way we can hyper converged compute within storage and hypervisor. We're hyper converging all these different roles from the storage role to the it role to the business for all where to be honest, you don't need three separate people or three separate teams to do it. Um, solutions like, um, frame for example, make it possible to do that from a single pane of glass and to manage it all. So the customer that we had yesterday is doing that thing. Exactly. And it's not going even to there. It, um, in some cases, um, like, Oh customer we're going to have tomorrow Vodafone, uh, that is, they're on a hyperconverged still has lot more than what I'd call a legacy. It's 5,000 applications delivered to 50,000 concurrent users and they're just doing a new refresh shot. It's here to stay. VDI is here to stay. Yeah. What are >>you see as some of the biggest challenges facing companies like Nutanix? Um, particularly in this space? >>So, I mean, the biggest challenge is going to be integration, right? I mean Nutanix is becoming a big company. It's up to you, I don't know, 5,500 people. I think it's a big company. It's a lot of products that, you know, the portfolio is expanding. And so making sure that all of those solutions fit into the portfolio. And again, coming back to that experience, right? Um, so can candidates annex deliver a solution for many different problems within the data center and Indiana briars cloud without it seeming to be, you know, different products that are not integrated where the user experience is bad. I mean, we've all been there where you try to run a data center and you got bogged down with all of the details simply because the products that you use are not integrated. Um, so I think, you know, from, from any tannics perspective, making sure that everything's integrated and worked well with all of the other products in a portfolio, that's going to be the big challenge for the next year. You know, Nicola, we had Dera John this morning and he talked about those experiences. You know, customers shouldn't have >>Oh my gosh. You know, I looked on the slide and there's 30 different Nutanix products and I can't even spell all of them. Um, you know, uh, so, uh, tell us a little bit about, uh, you know, integrating frame through and making sure a desktop just becomes a, you know, a piece of that experience. The big switch for us as being thinking about solutions, not products for that same reason because there's so many products right now in a portfolio and end user computing or VDI has been one of the key solutions that we are focusing on in the next 12 and 24 mods. So would, that really means is that all the products are designed to work seamlessly. So it starts with your, um, hyper-converged, um, widths, um, Citrix as a broker, horizon as a broker, a frame as a broker, but it extends way beyond that. >>So talking about files, you obviously need your enterprise file server that is very, very seamlessly integrated with the end user computing solution. Same goes for flow. You can now have boundaries of who can access VMs or now we have identity based micro segmentation. Um, and then, uh, things like beam where you can seamlessly again have one-click integration and now how much is something costing you right now and how much the same workload would cost you if you ran it on prem or in a different cloud. So I think all of these things are designed to work seamlessly and we spend a ton of time, I mean literally a ton of time to get together with all the teams and to make sure that that user experience is as seamless as possible. >>So I want to go deeper into your past when at the age of 22, you helped lead a revolution that overthrew Slobodan Milosevic. I want to know the lessons that you learned as a revolutionary and how and how you apply them to the technology industry today. I mean because there is a lot of, you know, move fast and break, which is what you were doing then. Yeah. >>Now also like, ah, I, I spoke to a group of executive last night and mentioned, um, uh, those times in the 90s. I grew up in Serbia where the rest of the world was going for dotcom. Boom. We were dealing with, um, um, basically Yugoslavia breaking apart and in 96, from, um, um, pretty anonymous student in the, in a crowds after Milosevic's stolen election, um, I became the leader of what was a very, uh, uh, natural, but also very attentive, um, movement. Uh, within four weeks I was sitting with him just like this, negotiating and negotiating with about a hundred thousand people yelling and screaming under his window, and he had to, um, reverse the results of his election fraud. It took another couple of years. Then we got rid of him. The lesson that I learned at a very young age and just, you know, things just happen was that if you do things in an authentic way, if you speak with conviction ed the right time, you know, there, there are no things that you can do. >>And that was probably the revolutionary spirit that Newtanics shares when I met Dhiraj that, uh, you know, everything's possible that incumbencies not are insurmountable. And that's what led me to move to the U S um, go to my grad school, get BHD start gobbling companies. And looking back, I'm in my mid forties right now. It's pretty crazy to looking at the odds and they'll, what it takes to build a company, make it successful and how risky that is. Just going through some of these experiences when I was in my early twenties, certainly helped me. And, um, I think we'll live in the day and age where the risk is probably overestimated and that we should probably all take more risk. Uh, in modern day and age, the gain is potentially very large and the risk is relatively small. >>Those are that, that's great. But then the timing is everything too >>thing. And I know there was, um, a fall of two 96 20 cup, 20 something years ago. And I remember, um, you know, the biggest lesson that I've learned, if we've done exactly the same thing and we've done it 10 times better six months before or six months after, it wouldn't happen. It was really the right moment and the right wave of underlying energy that if you serve that way the right way, you can move mountains. But it's really important to have a krill clear message to do it with conviction and to do it the right time. >>Right. So it's a little bit of luck, but then also the willingness to take a risk. Absolutely. Excellent. Well, thank you so much. You've and Nicola. Thank you. It was a pleasure talking to you both. Thank you. Thank you. I'm Rebecca Knight for Stu Miniman. We will have more coming up tomorrow from nutanix.next.