>>live from Orlando, Florida It's the cue covering Microsoft Ignite Brought to you by Cho He City Welcome >>back, everyone to the Cubes Live coverage of Microsoft IC Night. 26,000 people were here. The cube, the middle of the show floor. It's an exciting time. I'm your host. Rebecca Night, along with my co host, Stew Minutemen. We're joined by Barbara Homans. She is the director. Global ecosystem strategy and micro ecosystem lead at HP Thank you so much for coming on the Cube direct from Munich. Yes, Rebecca. Glad to be here. So you have You have two Rolls Global Ecosystem Strategy and Michael Microsoft's ecosystem lead. Explain how those work and how they there is synergy between those two roles. Yeah, I mean, I started >>off with the Microsoft role, but what we figured out is that actually, the world is much bigger than just one alliance, and that's why we call ourselves the Ecosystem. So it's all about driving alliances from different partner speed as I speed Eyes V's or also smaller partners in different segments and build a whole ecosystem play. That's what I'm attempting to do. >>So how do HB and Microsoft worked together. So we've >>seen partnering for 30 years strong, strong relationship with Microsoft and really nice to see. Also today, you know some of the H p e solutions on stage and even deepening our partnership. We have several areas. Probably 34 I can talk about in the next few minutes on how we work together with Microsoft specifically. >>Yeah. So? So Barbara, You know, I think most of us remember back, you know, early if you're talking about windows and office and you know HP here what's now part of HP Inc? Not sure. As many people know about all of the places that H p e Partners, obviously on the server side, it makes sense. But Azure is something. And the Azure arc announcement Help us understand, you know, Azure stack and beyond. Where? HP. Ethan with Microsoft on the Enterprise side. >>Perfect. Absolutely. We have still in Microsoft. Oh, am business where we have actually service attached with licenses. That's not going away rights. We absolutely. It's a strong business class. We work very closely around sequel with Microsoft, and that's also worried this whole azure arc announcement fits in. But it's more than just a sequel right with this as your arc. For me, it's a announcement around deepening relationships. Both. We're interested in a hybrid strategy. I really like Thio here from Satya today. How important hybrid is for Microsoft and this announcement as your ark. That's in public preview now, right? Well, give somewhat details on that. So we'd love to work with customers on that we actually our part of the public review and if anyone is interested, love to hear from customers. Please come to me, Barbara Holman's and we'll hook you up and get into the program. It's really about the hybrid piece, right that we both worked >>in Barbara H. P. E. If my understanding plays on both sides of it, it's not just in the data center with some gear there, but as you said, there's a sequel. The application side, you know, hybrid HP, you know, plays across the board, >>Indeed, So I don't know if you know about HB is actually a expert MSP partner for Azure. We got that last year. We're very proud of what I think we're one of 50 world by its partners. That also means we can actually offer Manage Service's Migration Service is helping people to move to an azure based clout. And that actually came partially because off our position off CTP Cloud Technology Partners, but also read pixie in the UK, and there are no old part off our point. Next service is group, and so as such, we have numerous customers were actually helped into the public cloud. Help them to find the right place. Because if you don't know if you've seen the video from Eric Poodle, that was part of the announcement today as well around as your ark, this is all about finding the right mix off your applications, and this is where we work together and a perfect fit. >>What are some of the biggest challenges you're seeing from your cut from your customers in terms of how you might, how Azure Arc might be the solution for them >>so as your ark? It's hard to say at this >>stage, because I just really don't work for Michael >>Self. So, yeah, we have to ask these people. But again, what I understand division is really that way will be able to manage hybrid environments in a in a better way, and again, this is what HP You know, we have a lot off our tour, of course, but we also announce that our hardware, all of that, will be available as a service within the next two for years. So we're moving in that direction in addition to Azure. And I think this will help customers to take adventures in the end. But it's hard to say Right, So you on this. This is very new. At this stage, the odds are right >>and this is a Microsoft show, not on HP show, but I I read somewhere that you had done a talk. Fear no cloud with H. P m. Our company's afraid. I mean, how would you describe the atmosphere with the companies that you work with? I worked >>in the cloud space, but for the last 10 years or longer, you know, it was on different parts off the industry there and from the early adoption. Really. People looking into you know, should I trust my data in this specific with this cloud provider or which applications am I gonna move? And I think today people have lost the fear a little bit, but they still don't know what to put where and there's applications, you do not want to move in a cloud. There's others that you for your specific company, you don't want to move, and another company may do that. And that's what we're trying to help them, right? So don't you don't have to fear the cloud you can. Actually, we can help you to adopt it at your pace in your way and so that you take most of the advantage out of it. >>But Barbara would love to hear any color you could give from the joint HP, EA and Microsoft customers very much. The announcement today feels like it completely. It's an update on the hybrid message, but A B and Microsoft have been working together on solutions like Azure Stack for a number of years. So what? What's working well today? What do you think you know? This will mean down the road a CZ. Some of these solutions start start to mature even further. >>Maybe moving to another area that HB and Microsoft worked very well together is around the modern workplace practice, and in there we just had a really nice win with Portia thing, actually in Austria, but planning to roll this out no further than that, and h b E's team has helped them to move from the current applicator from the current environment. Thio up two dates. Microsoft 3 65 Environment There's em OD in the UK and it's fast twice if I can talk about M. O D on stage here and they said yes, another customer that we should help to move to a Microsoft 3 65 environment. So there's numerous customers that trust HP with Microsoft in moving their their information to the to the clouds. Yeah, that's one example Asha Stack we have. You know, there's several customers that hard won about ashes. Takis. Difficult to talk about the customers because a lot of them are in the government sector on. So you know, there's a few that we can talk about, but they're mostly service providers, but the really big names, unfortunately, we can talk about because of the conference shit Confidentiality. Yeah, >>trust is one of the things that we keep hearing so much of it about at this conference. Satya Nadella talked about it on the main stage this morning in terms of the relationship that you have and HP standing in the technology world. How do you feel trust with customers? And how do you make sure you are maintaining that? That bond of trust and also the reputation of being a trustworthy partner? >>Yeah, I think I love you know, I love Saturdays, Point on trust because that actually makes the difference between you. Just deliver hardware and you walk away. And this is probably coming back to Azure stack Hop, as it's called now, right? You know, we've been told actually by Microsoft that we've accomplished with the customers from a delivery from a You know, we don't just walk away and say Good luck with the equipment you're on your own really helped them thio and make sure it's working for them. So for me, that's the key that you can come back to a customer afterwards and the customer will actually have you in your office again. >>Well, Barbara, I think back for most of my career what one of the hallmarks of an H. P e solution Was that the turnkey offering we know from, you know, ordering through delivery through, you know, up and running. HP has been streamlining that you know, I think back my entire career cloud has been not necessarily the simplest solutions out there. So maybe give us directionally. How does HPD partner with Microsoft on dhe your customers toe make? I would easier as WeII go through this journey >>S O s aside. Whereas your expert MSP partner a such we have done several of course trainings with Microsoft. We make sure that our people are educated on it way have, you know, with red pixy in the UK it's now part of point next, but I love to say the name because people really associate still with this a specific, strong and trustworthy team. You really build up a very good practice with Microsoft. There's, you know, local deal clinics where we really work in the specific deal. Steal by deal on how we can make it better for the customer. So a lot off local engagement. But for me, that all happens in country. Write me at a global level. I can only help them and steered a little bit. But that's also for me trust. It's a person to person relationship that happens in country. >>And would you say there are big differences country to country in terms of how willingly trust you and and and then how long it takes to build that relationship. >>So I'm gonna get in >>trouble now with some of the country. >>No, I you know the >>somewhere, even your CEO. >>You know, it's no, I mean you and I personally lift in Canada for a while, and so for me, it's some people are harder, you know, you need to get to know them. But then trust is even deeper then some of the others. But I have to say, it's all we're I mean, we're, I would say, from all those who look at h p were really a global company, right? And from this goes from Japan, Thio South Pacific too. You know, many countries in Asia will be very successful with ashes, stack specifically and always in Europe, the Middle East, all the way to North America, South America. So, I mean, that's the nice thing about HPD, I would say for the customers as well that they really get a global view on DA, a global company that can trust. >>So you're here, Ed ignite from Germany. What are the kinds of conversations you're having. And what do you think you're gonna take back with you when you go back to the office next week? So the other piece >>and we have ah, quite big. Both hear it at the event, right? We have a very nice edge line 8000 with us, which is kind of a ruggedized us or a smaller version. It's kindof almost my hand back, kind of to carry along, which has caught a lot of interest from the customers. So just standing there, watching the customers, asking, What is it? Can you tell me more about it? Rest is, you know, I love the bus and I love the actually part of the Microsoft Advisory Council for inspired, which is the partner event, right? But I love the bus to see here what's what's going on and always like to see how other people what they do, what they what they do at these events and then just Microsoft. I think it's wonderful, wonderful company. The inspiration. The story today was just into end a great story with great customer stories as well. So she does to the Microsoft team. Well done. >>Congratulations. Your gear was highlighted in the keynote this morning, so I'm sure that's driving a lot of traffic through for people Thio CC the latest. >>I would >>hope Superdome flex was there and then the actual stick. Both of them were there. So we worked hard for that. Thank you, Michael Self, for giving us the opportunity to be present and the keynote today. Well, >>thank you so much for coming on the Cube. It was a pleasure having you on Barbara. >>Thank you, Rebecca. Thank you. Stupid. >>I'm Rebecca Knight. First to minimum. Stay tuned for more of cubes. Live coverage of Microsoft ignite.