from the Hard Rock Hotel in Las Vegas it's the cube recovering no joke on 2018 brought to you by Osho okay welcome back everyone we're here live here at hosts show con in Las Vegas the first security conference for blockchain its inaugural event and we're here with Gabriel Shepherd VP of strategy at Global Strike for host show they're the hosts of the event although it's an industry conference for the entire community all coming together Gabriel thanks for coming on and spend the time yeah thanks for having me thanks for you know supporting the event and we appreciate your team coming out and covering what we're trying to build here well we think it's super important now so you guys are doing a great service for the industry and stepping up and put in the event together and so props to you guys thank you this is not a hosts show sales like conference you guys aren't selling anything you're doing the service for the community so props to you guys in the team great stuff and we know this is a kernel of all the smartest people and its really an industry event so it shows in the session so appreciate that yes we think it's important because you know we see a lot of trends the queue has a unique advantage in how we cover hundreds of events and yeah so we get to go we see a horizontal observation space from the industry and when you have formation like this with the community this is important you guys have up leveled the conversation focused the conversation around blockchain where security is the top-level conversation that's it no I feel pitches right so for the folks watch and this is really one of those events where it's not a huge number of people here like the thousands and thousands of other blockchain shows that make money off events this is about community and around getting the conversations and having substantive conversations so great job so for the folks watching the content agenda is super awesome host show con-com you go browse it but give us some color commentary on some of the types of speakers here the diversity yeah I think I think the first thing that we wanted to accomplish was with Hojo Khan was we we wanted to put front and center the conversations that were not taking place at other events there are plenty of platforms and opportunities for companies early-stage companies to go pitch there are other great conference organizers that do events and have their own wheelhouse but what we wanted to do was put together a conference that was focused around a type of conference that we ourselves would want to attend as a cybersecurity firm and you know after traveling the world I mean you know you you and artesia spoke many times and hosho has sponsored quite a few events around the world after attending by the end of 2018 will attended something like a hundred plus events in some capacity and so it was clear to us early on that companies weren't our conferences weren't going to focus on security or at least put them on the main stage where I believed that they should be at least with all the hacks happening so what we wanted to do was bring together thought leadership with respect to security technical leadership with respect to developers and security engineers and we wanted to bridge those two what I mean by that is we wanted thought leadership that could get executives to start the non-technical people so start thinking about security in the larger format and how it's applicable to their company but what we also wanted to do is we wanted to connect these non-technical people with the technical people in an intimate setting where they could learn think about the brain power that we have in this hotel for hosho Khan you've got the minds of Andre Assante innopolis Diego's LDR of RSK Michael berkland of shape-shift josub Kuan of hosho we've got Ron stone from c4 you've got an on Prakash a world-class white hat bug bounty hunter consider what he's top-5 bug bounty hunter for our top top bug bounty hunter for Facebook five years in a row the the level of the calibre of technical talent in this building has the potential to solve problems that Enterprise has been trying to solve individually for years but those conversations don't take place in earnest with the non-technical people and so the idea behind hoshikawa was to bridge those to provide education that's what we're doing things like workshops sure we have keynotes and panels but we also have the ability to teach non-technical people how to enable two-factor authentication how to set up PGP for your email how to set up your hardware wallet these things aren't these conversations are not the bridge is a clearly established we interview people from on the compliance side all the way down to custodial services which again the diversity is not a group think events just giving them more props here because I think you guys did a great job worthy of promotion because you not only bridge the communities together you're bringing people in cross functionally colonizing and the asset test for me is simple the groupthink event is when everyone's kind of rah rah each other I know this conditions we got Andre is saying hey if you put database substitute database for blockchain and it reads well it's not a real revolutionary thing and oh all you custodian services you're screwed I mean so you have perspectives on both side that's right and there's contentious conversation that's right and that to me proves it and as well as the sessions are highly attended or we don't want it we don't want a panel of everybody in agreeance because we know that's not reality i mean that you you bring up the issue of curse of custody a prime example is we had a great talk a four-person panel led by Joe Kelly who's the CEO of Unchained Capital he had a panel with traditional equities custodian Paul pooi from edge wallet Joseph Kwon is the CEO of hosho and there was clear differences of opinion with respect to custody and it got a little contentious but isn't that the point yeah it's to have these conversations in earnest and let's put them out in the public on what's right and what's wrong for the community and let the community to decide the best way forward that's the best is exactly what you want to do I gotta ask you what are the big surprises for you what have you learned what's the big reveal for you that you've super surprised you or are things you expected what were some of the things that went on here yeah I think the biggest surprise to me was the positive feedback that we received you know I understand that we know people maybe looked at how shock on year one and said hosho like they're a cybersecurity firm what are they doing running a conference right but my background is a you know I've produced conferences I have a former employee of South by Southwest I believe a big an experience and so when we started to put this together we thought we knew we would make mistakes and we certainly made mistakes with respect to programming and schedule and just things that we had didn't think about attention to detail but we had plans far in that the mistakes were mitigated that they weren't exposed to the public right there behind the scenes fires that kind like a wedding or a party but no one actually really notices sure we put them out behind the scenes nobody that the our guests don't notice and that was my biggest concern I'm pleasantly surprised at the positive feedback we've yet to get any negative feedback publicly on Twitter telegram anecdotally individually people now they made just being nice to my face but I feel good about what the response that we've got it's been good vibes here so I gotta ask you well sure the DJ's were great last night good experience yeah experience and knowledge and and networking has been a theme to correct I lost him the networking dynamics I saw a lot of people I had I had ran to some people I met for the first time we've had great outreach that with the queue was integrated in people very friendly talked about the networking and that's been going on here yeah I mean this panels are great I'd love to hear from from panels and solo presentations but a lot of work gets done in the hallways and we have a saying in the conference business hallway hustlers right the ones that are hustling in the hallways are those early stage entrepreneurs or trying to close deals trying to figure out how to get in front of the right person serendipitously are at the bar at the same time as somebody they want to meet that is to me conference 101 that is the stuff I grew up on and so we wanted to make sure that we were encouraging those interactions through traffic flow so you'll notice that they're strategically the content rooms are strategically placed so that when you're changing rooms people are forced to cross interact with each other because they're forced to bump into each other and if you look at the programming we purposefully to our demise to be honest year one put a lot of programming that was conflicted with each other we made people make a decision about what talk they wanted to go to because there were two really compelling people at the same time or 10 minutes off yeah and so you had to make a decision vote with your feet you got to vote with your feet and and and from a conference perspective we call that FOMO right we want our guests to FOMO not because we want them to miss a particular talk but because we want them to be so overwhelmed with content and opportunity with networking that they when they walk away they've had a good experience they're fulfilled but they they think I got to go back here too because that thing I missed I'm not gonna miss this yeah we will point out to you guys made a good call on film all the session everything so everything's gonna be online we'll help guys do that yep so the video is gonna be available for everyone to look on demand you also had some good broadcast here we had a couple shows the cubes been here your mobile mention the DJs yeah yeah so good stuff so okay hallway conversations our lobby con as we call it when people hang up a lot on it's always good hallway con so what Gabriel in your mind as you walked around what was some of the hallway culture that you overheard and and that you thought were interesting and what hall would cartridges were you personally involved in the personal conversations I was involved with is why isn't somebody not this station why someone not Gardens but I will tell you i from what I heard from from conference attendees the conversations that I heard taking place were and I hope Jonathan doesn't mind but Jonathan Nelson from hack fund spoke on our main stage and I hope he doesn't mind me speaking out of turn but he came to me said this is one of the best run blockchain conferences I've ever been to and to have somebody like Jonathan say that who has done hundreds of talks and thousands was really meaningful but but what was more important is to talk to him and him feel comfortable enough to sit down with me and just talk generally that's the vibe we want for every attendant we want you to feel comfortable meeting with people in the hallway who you've never met and be vulnerable from a security perspective you know Michael Turpin for example sitting down and talking proactively about being the AT&T hack great these are opportunities for people to really talk about what's happened and be vulnerable and have the opportunity to educate us all how to get better as an industry you know the other thing I want to get your thoughts on is obviously the program's been phenomenal in the content side thank you but community is really important to us we're of a community model to q you guys care about the community aspect of this and as a real event you want to have an ongoing year after year and hopefully it'll get bigger I think it will basically our results we're seeing talk about the community impact because what you're really talking about there is community that's right well I mean Vegas we talk about there's multiple communities right regionally post-show is a Vegas based company we're born here we close I think forty some employees all based here in Las Vegas which is our home so the first thing that we did with respect to community as we created a local local price if you're a Nevada resident we didn't want you to have to invest a significant amount of money to come to something in your own town the second thing we did is we've invited the local Vegas Bitcoin meet up in aetherium meet ups to come and partake and not only participate but contribute to the content and opening day in fact there was so much influx of people from those meetups it wasn't official it wasn't like a program where we had actually a VTEC set up I thought I was gonna be like a meet-up there were so many people that attended we had to on the fly provide AV because we were overwhelmed with the amount of people that showed up so that's a regional community but with respect to the community from blockchain community what we wanted to do is make sure we brought people of all ethnicities all countries we have 26 countries represented in the first blockchain security conference and you had some big-name celebrities here yeah Neil Kittleson Max Keiser you go mama Anan Prakash Yakov Prensky a layer from your side pop popcorn kochenko has some big names yeah I'll see andreas yes here keynoting yeah I'm Michel parkland andreas Diego Zaldivar I mean these lena katina Viren OVA I mean these are big names yeah these big names okay what so so what's your takeaway of you as you know my takeaway is that there's a there's a yearning for this type of event my takeaway is that we're doing something right we have the luxury as hosho and that we're not an events company people think that might be a disadvantage to run a confident you're not a cotton vent company I think it's an advantage yeah because it holds my feet to the fire yeah much closer than an event organiser who doesn't have a company reputation and brand to protect hosho as you know has a good brand in the cybersecurity world with respect to blockchain we don't have the luxury of throwing a poor event giving you a bad experience because that would tarnish house of but also your in the community so you're gonna have direct feedback that's right the other thing too I will say I'm gonna go to a lot of events and there are people who are in the business of doing events and they have a profit motive that's right so they'll know lanyards are all monetize everything is monetized yeah and that sometimes takes away from the community aspect correct and I think you guys did a good job of you know not being profligate on the events you want to yeah a little bit of cash but you didn't / yeah / focus on money-making finding people right for the cash you really needed about the content yeah and the experience for and with the community and I think that's a formula that people want yeah I would like to see the model I would like to see the model changed over time if I'm being honest a majority of crypto conferences today are paid to play so a lot of the content you're getting this sponsored so I'm okay with that but I think it should be delineated between con disclose your disclosure you don't want water down the country but but the conference circuit and crypto is not ready for that it hasn't rest in my opinion hasn't reached that level of maturation yet like I told you I I'm a former South by Southwest guy that like my belief is you create the content and the sponsors will come I don't I don't begrudge conference organizers for for for sponsoring out events because they're really really expensive a cost per attend to manage demand to this hype out there yeah hundreds of dollars per attendee I get it I understand why they do it but what I would like to see is the model change over time whereas as we get more sophisticated as a technology space we should also grow as a vent and conference circuit as well what I mean by that is let's change the model that eventually someday it's free for all attendees to come and those conferences and the costs associated with them are subsidized by companies that want access to the people that are tending them it sounds like an upstream open source project sure how open source became so popular you don't screw with the upstream yep but you have downstream opportunities so if you create a nice upstream model yep that's the cube philosophy as well we totally agree with you and I think you guys are onto something pioneering with the event I think you're motivated to do it the community needs it yeah I think that's ultimately the self governing aspect of it I think you're off to something really good co-creation yeah I'll see we believe in that and the results speak for themselves congratulations thank you so much I appreciate you guys coming here and investing your time and I hope that all our staff has been accommodated and the hard rock is treated you well you guys been great very friendly but I think again you know outside of you guys is a great company and great brand and you guys and speaks for itself and the results this is an important event I agreed because of the timing because of this focus its crypto its crypto revolution its cybersecurity and FinTech all kind of coming together through huge global demand I mean we haven't gotten into IOT and supply chain yeah all the hacks going on with China and these things being reported this is serious business is a lot on the line a lot and you guys having a clear focus on that is really a service business Thank You staff doing it alright our cube coverage here in Las Vegas for host Joe Kahn this is the first conference of its kind where security is front and center it is the conference for security and blockchain bringing the worlds together building the bridges and building the community bridges as well we love that that's our belief as well as the cube coverage here in Vegas tigress more after this short break

>> Welcome back everybody, Jeff Frick here with theCUBE. We're in downtown San Francisco at LinkedIn's brand new headquarters up here, at Data Privacy Day 2018. We were here last year, the conference is growing, a lot more people here, a lot more activity. We're excited to have a sponsor, Craig Goodwin, he's the Chief Security Officer of CDK Global. Great to see ya. >> Great to be here. >> Absolutely. So for people who aren't familiar, give us a quick kind of overview of what is CDK Global. >> Sure, so CDK Global runs automotive technology. So we enable technology for automotive dealerships, original equipment manufacturers, and we run a lot of the technology across the U.S. and the rest of the world. So, I think last estimate's about $500 billion worth of automotive transactions, whether buying a car, servicing a car, all went through CDK's systems. >> Okay, so it's the systems, it's the business systems for those autmotive companies. It's not like we were just at an autonomous vehicle company the other day, it's not those type of systems. >> Yeah, correct, I mean we're helping with that, right? So a lot of our technology is connecting, with IoT and connected vehicles helping to take in data from those vehicles, to help automotive dealerships, to service the vehicles, or to sell the vehicles. So we ingest that data, and we ingest that technology, but essentially we're talking about the data in the dealerships. >> Okay. So how have you seen things evolve over the last couple years? >> Well definitely with the extra regulation, right? With people and the way that their privacy dynamic is changing, consumers are becoming much more aware of where their data's going, and who's using their data. So we've heard an awful lot today, about the privacy of people's data, and how the industry needs to change. And I think consumers generally are getting much more educated on that, and therefore they're asking companies like ourselves, who deal with their data, to be much more robust in their practices. And we've also seen that in a regulation point of view, right? So governments, the industry, are pushing businesses to be more aware of how they're using consumer's data, which has got to be a positive move in the right direction. >> Jeff: Right, but it's kind of funny, 'cause on the flip side of that coin is people who are willing to give up their privacy to get more services, so you've got kind of the older folks, who've been around for a while, who think of privacy, and then you've got younger folks, who maybe haven't thought about it as much, are used to downloading the app, clicking on the EULA in their phone-- >> Absolutely. >> Follows them everywhere they go. So, is it really more the regulation that's driving the change? Or is just kind of an ongoing maturation process? >> Well I think-- >> Stewardship is I guess what I was saying. >> Yeah, it's a combination of both I would say. And you make a great point there, so if you look at car buying, right? Say 10 years ago, pick a number randomly, but 10 years ago, people wouldn't have been comfortable buying a car online, necessarily. Or definitely not all online. They'd have to touch it somewhere else, feel it physically, right? That's changing, and we're starting to enable that automotive commerce, so that it starts from the online and ends up at a dealership still. So they actually sign the paperwork, but essentially they start that process online. And that's making people more aware, as you say. I think some of the regulation, you look at GDPR in Europe, spoke of that a lot today, naturally. And some of that regulation is helping to drive companies to be more aware. But where I see the biggest problem is with small to medium sized businesses. So I think if you talk to larger business, you were speaking to Michel from Cisco, some of those larger businesses, this privacy thing's been built in from the beginning. Companies like CDK, where we were aware we were dealing with a lot of data, and therefore the GDPR regulations is more of an incremental change. It just ramps up that focus on privacy that was already there from the outset. The biggest problem, and where we see the biggest kind of change here, is in the smaller to medium sized businesses, and that's talking about dealerships, smaller dealership groups, where perhaps they haven't been so aware of privacy, they've been focused on the sales and not necessarily the data and technology, and GDPR for them is a significant step change. And it's down to industry, and larger vendors like ourselves, to reach out to those smaller dealerships, those smaller, medium sized businesses, and help them to work with GDPR to do better. >> But can they fulfill most of their obligations by working with companies such as yours, who have it baked into the product? I would imagine-- >> Yeah! >> I mean, that's the solution, right? >> Absolutely. >> If you're a little person, you don't have a lot of resources-- >> Yep. And I would say it's about sharing in the industry, right? So it's about reaching out. We talked to Cisco today, about how they're building it into their technologies. A lot of the smaller businesses use companies like CDK to enable their technology. So there's an awful lot we can do to help them, but it's not everything, right? So there are areas where we need to educate consumers a lot better, where they need to work with the data and work with where the data goes, in order to understand that full end to end data flow within their systems. We work a lot of the dealerships who perhaps don't understand the data they're collecting, don't understand the gravity of the information that they're collecting, and what that truly means to the consumer themselves. So we need to educate better, we need to reach out as bigger organizations, and teach smaller businesses about what they're doing with the data. >> And was there specific kind of holes in process, or in data management that the GDPR addresses that made a sea change? Or is it really just kind of ramping up the penalties, so you need to really ramp up your compliance? >> Well it really is incremental, right? So if you look at things that we've had in Europe for a long time, the Data Protection Act that was around since 1999, for example, or 1998, apologies. It's a ramp up of that, so it's just increasing the effectiveness. If you look at the 12 points that exist within GDPR, about what you need to know, or a consumer should know about their data, rather than just who's collecting it, it now includes things like when you change that data, when it moves, who it goes to from a third-party perspective, so really it's just about ramping up that awareness. Now, what that means for a business, is that they need to know that they can gather that data quickly. So they need to be clear and understand where their data is going, and CDK's a great example of that. They need to know what data they're sharing with CDK, on what systems it exists, and in fact how they would remove that data if a consumer was asked for that to happen. >> Jeff: (laughs) Who knows, we know in the cloud there is no deleting, right? >> Absolutely. >> It's in the cloud, it's there for everyone. >> That's rough (laughs). >> I mean, it really drives home kind of an AS application agent service provider services, because there's just, I could just see the auto dealership, right? Some guy's got his personal spreadsheet, that he keeps track of his favorite customers, clearly I don't think that's probably falling in compliance. >> Absolutely, yeah, and it can, right? You can work really hard, so it is a process problem. You identified that before, right? There is a lot of process here, technology isn't a golden bullet, it's not going to solve everything, right? And a lot of it is process and mentality driven. So we need to work with people to educate them, and then there's a big emphasis on the consumer as well. I think we focused on business here, but there's a big emphasis on the consumer, for them to begin to understand and be better educated. We heard from some government representatives today, about educating consumers, right? And you mentioned millennials, and the various other groups that exist, and it's important for them to understand where their data is going, and where it's being shared. 'Cause quite honestly we had a couple of really good stories today about privacy and security professionals really not having a genuine understanding of where their data is going. So a regular consumer, someone that goes to buy a car, how can we expect them, without education, to really understand about their data? >> Just to jump on it, obviously you're from the U.K., and we hear all the time that there's more closed circuit cameras in London (laughter) than probably any city else-- >> Yep. >> So, don't answer if you don't want to, but, (laughter) from a government point of view, and let's just take public red light cameras, there's so much data. >> Absolutely. >> Is the government in a position? Do they have the same requirements as a commercial institution in how they keep, manage and stay on top of this data? >> Yeah, absolutely. So I think, having come from a government background initially, I think the rules and regulations there are much more constrained, constrictive? then perhaps commercial side is. And I think what you find is a lot of the government regulations are now filtering through into the commercial world. But actually what we're seeing is a bit of a step change. So previously, maybe 15, 20 years ago, the leader in the industry was the government, right? So the government did the regulations, and it would filter through commercial. Actually, what we've seen in the industry now is that it flipped on its head. So a lot of the stuff is originating in the corporate world. We're close to Silicon Valley here, the Facebooks of the world, you know a lot of that stuff is now originating in the commercial side? And we heard from some government people today, you know. The government are having to run pretty fast to try and keep up with that changing world. And a lot of the legislation and regulation now, actually, is a bit historic, right? It's set in the old days, we talk today about data, and watching you move around, and geolocation data, a lot of that legislation dealing with that is probably 10, 15 years old now. And exists in a time before you could track your phone all over the world, right? And so, governments have to do some more work, I think ultimately, look at GDPR, I think ultimately the way to change the industry is from a basis of regulation, but then as we move through it's got to be up to the companies and the commercial businesses to take heed of that and do the right thing, ultimately. >> Jeff: It's just so interesting to watch, I mean my favorite is the car insurance ads where they want to give you the little USB gizmo to plug in, to watch you, and it's like, "Well, you already have "a phone in your pocket"-- >> Yep. >> You know? >> They don't really see it. >> You don't really need to plug it in, and all your providers know what's going on, so, exciting times, nothing but opportunity for you. >> Yeah, absolutely, absolutely, I hope so (laughs). >> Well Craig Goodwin, thanks for taking a few minutes-- >> No, thank you. >> And sharing your insights, appreciate it. >> Appreciate it, thank you. >> Alright, he's Craig, I'm Jeff, you're watching theCUBE, We're at Data Privacy Day 2018, I can't believe it's 2018. Thanks for watching, we'll catch you next time. (bright electronic music)