from Las Vegas it's the queue covering VMworld 2018 brought to you by VMware and its ecosystem partners welcome back to the Mandalay Bay in Las Vegas everybody you're watching the cube the leader and live tech coverage my name is Dave Volante I'm here with my co-host Peter Burroughs Peter great to be working with you we haven't done much this week but I'm really excited to put a great week despite that it's been a great week this day three of our wall-to-wall coverage last year at vmworld one of the biggest hottest trends was data protection same thing this year a lot of buzz a lot of hype a lot of parties Rio Barrett is here so the vice president of product marketing for the data protection division of Dell EMC welcome great to see you again great to be here brian linden is here he is the IT Directorate Melanson Heath out of Austin as well Brian thanks very much for coming on thanks for having me so Rio I mean we talked and I have talked about this yeah what's going on in data protection I mean VMworld it's not it's become the hottest topic absolutely seeing you guys some of the VC funded startups or trying to duke it out throwing big parties all right you guys got all the customers everybody wants them you're fighting like crazy cloud has now come in what's your take what's going on that's really exciting I mean data protection I started out my career in data protection you know but move forward and back in data protection is hotter than ever it's it's great and I think it has to do with the trends that are happening out in the market the big mega trends that are happening we talked about distribution you know data moving out of the data center where the four walls are no longer defining how you secure something so security recoverability are becoming really critical as you talk about edge and data moving to the edge on to cloud computing and multi cloud computing I think it's going to be one of those frontiers that the enterprise still wants to have a reign over how do I recover my data no matter where it's sitting and how do I get it back and how do I secure it so it's very exciting so Brian talked about Melanson heath set it up the company you know tax accounting Boston based in New England etc your and really want to understand the drivers in IT but start with the company please yes lesson Heath is a top-10 accounting regional accounting firm in New England we have offices in Massachusetts New Hampshire and Maine we service other clients in Vermont etc a large portion of our focus is on auditing we do a lot of misrata it's school districts town cities we also do traditional tax accounting there's been advisory the full gamut of accounting professional services you run IT yes okay what are the big drivers in your business and how are they forcing you to sort of rethink the way in which you generally approach IT but specifically approach data protection over the years we've you know we've gone from the traditional everything on premise to moving things to the cloud whether it's a SAS provider or or whatever so we really need to be able to secure our data no matter where it is whether it's in the cloud game it'll have a backup locally between our various offices etc and uptime is paramount we have deadlines that don't don't shift the IRS does not care if we have a storm or we have something wrong with our building we have our professionals have hard deadlines so I one of my tasks is to make sure that no matter what happens we have a timely backup plan and I need to be able to focus on the business and not be focusing on worrying about the backup and data protection so obviously the other part that equation is the recovery plan so really you know we this is our ninth year of the cube and at the time you know when we first started it was a lot of talk about re-architecting backup to handle the the the V blender if you will and the lack of resources now all the conversation Brian just mentioned is cloud so how are you guys - that from a product standpoint oh my god yeah this has been a big topic of conversation I think one of the areas where we really differentiated you know one of the areas that Brian is in the middle of his mid-market and we see a big propensity for an appetite for cloud from an agility standpoint from time to respond standpoint and one of the biggest trends and we heard about it at yesterday's keynote as well is cloud as a disaster recovery site especially for customers that might not have a secondary site so we recently introduced a product called the DP 4400 Brian's actually the first customer to purchase the product so in July we announced it one of the key differentiation of that product is the ease of which customers can now access cloud you know whether it's for a long term retention or cloud disaster recovery without needing any additional hardware literally it's at the fingertips you manage it exactly the way you would you can manage it directly from your VMware operational tools and have access to cloud as a secondary site whether it's for dr or long term retention so that's one of the ways for mid market customers we're really bringing that cloud and bringing it at their fingertips from a recoverability standpoint and then we've done some exciting announcements Beth was here with yang-ming talking about some of the innovations that we've been delivering in cloud whether you're a service provider whether you're a big enterprise across our portfolio so I think we have that's by far one of our key differentiations and better together stories with VMware so I'm really fascinated Brian about some of the things are doing let me let me throw a thesis at you and Andrea you've probably heard this we tend to think that there's a difference between business and digital business and that difference is the degree to which a digital business uses data as an asset in many respects if you start thinking in those terms then data protection for the new world is not just the technical data is protecting your digital business now if you think about an accounting we normally associate accounting with manual processes manual activities but there's a lot more data being generated by your clients by your by the people that are providing the services how is this relationship between data the value of your business and the value of your service is driving you to adopt these new classes of solutions for millions and Heath we are almost completely paperless so all of our data all of our work product goes through technology so we need to you know it's it's imperative that we be protected if servers go down if the site goes down our professionals don't do work and time is money so you know it first is the old thinking of having paper storage or just having local backups if there's a significant enough then we can leverage the cloud and be able to disperse our staff to places where they can sit down with a computer and do work additionally like you said we're collecting a lot more data you know our various software processes are using more machine learning to get more out of that data so having that protected as it expands is critical so increasingly the services that you're providing to your clients are themselves becoming more digital as well that's correct yes so as you think about where this ends up would you characterize yourself as especially interested in the DP 4400 and the set of services that around that as facilitating that process are you going to be able to tell a better story to your business about how they can adopt new practices offer new services etc that are more digital in nature because of this I think so I think having the DP 4400 with its cloud connections will help our our partners our principals become more comfortable with the cloud and and not not fear it they've tended to be you know a little more insular and want to see and feel and you know know that the data is there so you know being able to recover to the cloud or just use the cloud natively is going to be a game-changer for for our firm and our business just add one thing that we've talked about with Brian one of the capabilities with the DP 4400 is the instant access and restore capabilities and we're seeing more of a trend especially in secondary storage platforms much like the ones we're using with DP 4400 we're basically all your data is there right so you're doing your data for recovery your data for disaster recovery for replication is in a place and we're seeing a trend towards wanting to have flash nvme cache to be able to actually do instant access and restore not only for recoverability purposes for app tests and dev type applications and data sharing so that trend has already left the station and even in our mid tier products like DP 4400 well you know targeted specifically for commercial buyers and midsize organizations we're bringing that enterprise class capabilities and making it available to them to be able to leverage not only cloud but also on-premise and your cloud is you all cloud you some cloud you hire hybrid we do have a lot of on-premise we are migrating things over the years to the cloud and that's certainly going to be the trend and is that in effect or in part what's driving you to rethink how you approach data protection or how did that affect your data protection decisions I think having the capacity to touch all types of systems and services is is critical we need to be thinking not what we're doing now but we're gonna do any year five years from now and you know just looking back to the past five years it's a completely different IT environment so ok so I want to translate a little marketing into what it means for the customers but we agree oh when you guys announced with DP 4400 it was simply powerful was kind of attack okay so what is what are you looking for from the standpoint of simplicity and a same question on on on on power simplicity that you know the DP 4400 is a 2-u unit goes right in the rack it's not use of various interconnected components that you have to you know figure out how to connect it's one interface it's extremely simple and quick to deploy you know I have a very lean IT shop we don't have a lot of time a lot of people to be devoting hours and days and weeks to getting a deed protection environment set up our previous solutions we're much more complicated different interfaces always changing interfaces and they didn't really work well I need you know I need to be able to just set it and forget it it's it's an insurance policy is what it is you know when something goes wrong I need to know what's going to happen - from the moment that the disaster is to recognize - when our staff will be able to get back up and working okay and I the DP for 4,400 just makes that extremely simple okay so it's simple not just simpler know that right it's simple example and what about the powerful piece what is it what does that mean the power of having everything in one unit it's one interface you know giving me and my staff the power to do what we need to do without having to have a degree in data protection it's very simple to learn very simple to use it just works and a couple of the things Brian and I talked about earlier was really no one wants to impact production to do data protection write it like you said it's an insurance policy so the performance of the platform is really significant I think performance performance without compromising efficiency because at the end of the day cost is a big consideration especially for midsize organizations when they're buying a solution so I think it's really hey it's simple to use simple to deploy but it's powerful because you can get your stuff done in the you know a lot of times for data protection which is almost zero these days with the efficiency I got also saying really quickly that I would also presume that because every single document is so valuable and so essential power also relates to being able to sustain the organization of that day absolutely absolutely more you know going further into power as we was indicating is the is the performance of the backups the deduplication rate sending things over the over the network to our disaster recovery site very quickly very efficiently we can pull back you know do backups during business hours don't have to throttle it to just the overnight hours which those hours are you know off hours are getting fewer further between because in tax season in particular we have people working seven days a week all day so to send that data it's work needs to go in comp in a compact form doesn't prevent our staff from doing work whenever they want to want and need to be able to do it organizations increasingly focusing on the data data has more value means it's got to be protected in new ways bring in cloud requires new architectures games on is a big market you know thirty billion dollar plus ten when you add it all up rating it on a lot of people want it you're the leader congratulations guys all right thanks very much for coming on the cube Thanks all right keep it right there buddy the cube will be back from VMworld 2018 right after this short break [Music]

(intense orchestral music) >> Hi everybody this is Dave Vellante, welcome to this special CUBE presentation, where we're covering the Dell EMC Integrated Data Appliance announcement. You can see we also are running a crowd chat, it's an ask me anything crowd chat you can login with Twitter, LinkedIn, or Facebook, and ask any question. We've got Dell EMC executives, we're gonna hear from VMware executives, we've got the analyst perspective, we're gonna hear from customers and then of course we're gonna jump into the crowd chat. With me is Beth Phalen, who is the President of Dell's EMC, Dell EMCs Data Protection Division, Beth, great to see you again. >> Good to be here, Dave. >> Okay so, we know that 80% of the workloads are virtualized, we also know that when virtualization came on the scene it caused customers to really rethink their data protection strategies. Cloud is another force that's causing them to change the way in which they approach data protection, but let's start with virtualization. What are you guys doing for those virtualized customers? >> Data protection is crucial for our customers today, and more and more the vAdmins are being expected to protect their own environments. So we've been working very closely with VMware to make sure we're delivering the simplest data protection for VMware, taking into account all of the cloud capabilities that VMware is bringing to market and making sure we're protecting those as well. We have to do that without compromise, and so we have some really exciting innovations to talk about today. The first of those is the DP4400, we announced this a few weeks ago, it is a purpose-built appliance for mid-sized customers that brings forward all of our learnings from enterprise data protection, and makes it simple and easy to use, and at the right price point for our mid-sized customers. We're the extension into VMware environments and extensions into the cloud. >> Okay, so I mentioned up front that cloud is this disruptive force. You know people expect the outcome of cloud to be simplicity, ease of management, but the cloud adds IT complexity. How are you making data protection simpler for the cloud? >> And the cloud has many different ways the customers can leverage it. The two that we're gonna highlight today are for those customers that are using VMware Cloud on AWS, we're now enabling a seamless disaster recovery option, so customers can fail over to VMware Cloud on AWS for their DR configurations. And on top of that, we're very excited to talk about data protection as a service. We all know how wildly popular that is and how rapidly it's growing, and we've now integrated with VMware vCloud Director to allow customers to not have to have a separate backup as a service portal, but provide management for both their VMware environments and their data protection, all integrated within VCD. >> Okay great, so, we know that VMware of course is the leader in virtualization, we're gonna cut away for a moment and hear from VMware executives, we're gonna back here we're gonna do a deep dive, as I say we got great agenda, we're gonna explore some of these things; and then of course there's the crowd chat, the ask me anything crowd chat. So let's cut over to Palo Alto, California, in our studios over there, and let's hear from the VMware perspective and Peter Burris, take it away, Peter. (intense orchestral music) >> Thanks, Dave! And this is Peter Burris, and I can report that in fact we have another beautiful day here in California. And also, we've got a great VMware executive to talk a bit about this important announcement. Yanbing Li is the Senior Vice President and GM for the Storage and Availability Business Unit at Vmware, welcome back to theCUBE Yanbing. >> It's great to be here, thank you for having me Peter. >> Oh absolutely we've got a lot of great stuff to talk about but let's start with the obvious question. Why is it so important to VMware and Dell EMC to work on this question, data availability, data protection? >> You know I have a very simple answer for you. You know Dell EMC has been the marketing leader for the past decade, and they are also a leading solution for all of our VMware environment, it's very natural that we do a lot of collaboration with them. And what's most important, is our collaboration is not only go-to-market collaboration, in labeling our joint customers, but also deep engineering level collaboration, and that is very very exciting. Lots of our solutions are really co-engineered together. >> So, that is in service to something. And now putting all this knowledge, all this product together to create a solution, is in service of data protection but especially as it relates to spanning the cloud. So talk to us a little bit about how this is gonna make it easier for customers to be where they need to be in their infrastructure. >> Certainly VMware has been also on a journey to help with our customers, their transition from data center to the cloud, and data protection is a very crucial aspect of that; and we're looking for simpler, scalable, more robust data protection solutions. You know VMware launched our VMware Cloud on AWS service last year, and Dell EMC has been with us since day one; they're the first solution to be certified as a data protection service for VMware Cloud on AWS. We also work with 4500 VCCP partners, this is the VMware Cloud partner program partners that, you know they are building cloud services based on VMware software defined data center stack. And we are also working with Dell EMC on integrating their data protection source with vCloud, their vCloud Director software, so that you know our customer has integrated data protection for our VCCP partners. So you know across all the cloud initiatives, we are working very closely with Dell EMC. >> So bringing the best of the technology, the best of this massive ecosystem together, to help customers protect their data and give them options about where they operate their infrastructure. >> Definitely. I'm personally very excited about their recent announcement that has been to the Data Domain Virtual Edition, where they're offering a subscription-based data protection bundle that can allow a VMware Cloud on AWS instance to back up their data, you know, using a subscription model, and you can backup 96 terabytes for any single SDC cluster in VMware Cloud on AWS. So they're definitely driving a lot of innovation not only in technology, but also in consumption, how to make it easier for customers to consume. And we're excited to be a partner with Dell EMC together on this. >> Fantastic! Yanbing Li, VMware, back to you, Dave! >> Thanks, Peter. We're back for the deep dive, Beth Phalen and joining us again, and Ruya Barrett, who's the Vice President of Marketing for Dell EMC's Data Protection Division, thanks guys for coming on. Ruya, let me start with you. Why are customers, and what are they telling you, in terms of why they're acquiring your data protection solutions? >> Well, Beth talked a little bit about the engineering effort, and collaboration we've been putting in place, and so did Yanbing with VMware, so whether that's integration into vCenter, or vSphere, or vRealize Operations Manager, vRealize Automation or vCloud Director, all of this work, all of this engineering effort, and engineering hours is really to do two things: deliver simply powerful data protection for VMware customers >> But what do you mean by simple? >> Simple. Well, simple comes in two types of approaches, right? Simple is through automation. One of the things that we've done is really automate across the data protection stack for VMware. Where as 99% of the market solutions really leave it off at policy management, so they automate the policy layer. We automate not only the policy layer, but the vProxy deployment, as well as the data movement. We have five types of data movement capabilities that have been automated. Whether you're going directly from storage to protection storage, whether you're doing client to protection storage, whether you're doing application to protection storage, or whether you're doing Hypervisor Direct to application storage. So it really is to automate, and to maximize the performance of to meet the customer's service levels, so automation is critical when you're doing that. The other part of automation could be in how easy cloud is for the admins and users, it really has to do with being able to orchestrate all of the activities, you know very simply and easily. Simplicity is also management. We are hearing more and more that the admins are taking on the role of doing their backups and restores, so, our efforts with VMware have been to really simplify the management so that they can use their native tools. We've integrated with VMware for the vAdmins to be able to take backup and restore just a part of their daily operational tasks. >> So, when you talk about power, is that performance, you reference performance, but is it just performance, or is it more than that? >> That's also a great question, Dave, thank you. Power really, in terms of data protection, is three fold, it's power in making sure that you have a single, powerful solution, that really covers a comprehensive set of applications and requirements, not only for today, but also tomorrow's needs. So that comprehensive coverage, whether you're on-premise, or in the cloud is really critical. Power means performance, of course it means performance. Being able to deliver the highest performing protection, and more importantly restores, is really critical to our customers. Power also means not sacrificing efficiency to get that performance. So efficiency, we have the best source ID duplication technology in the market, that coupled with the performance is really critical to our customers. So all of these, the simplicity, the comprehensive coverage, the performance, the efficiency, also drives the lowest cost to protect for our customers. >> Alright, I wanna bring Beth Phalen into the conversation, Beth, let's talk about cloud a little bit. A lot of people feel as though I can take data, I can dump it into an object store in the cloud, and I'm protected. Your thoughts? >> Yeah, we hear that same misconception, and in fact the exact opposite is true; it's even more important that people have world class data protection when they're bringing cloud into that IT environment, they have to know where their data is, and how is protected and how to restore it. So we have a few innovations that are going on here for a long time, we've had our hyper cloud extensions, you can do cloud tiering directly from Data Domain. And now we've also extended what you can do if you're a VMware Cloud on AWS customer, so that you can use that for you cloud DR configuartion, fail over to AWS with VMware Cloud, and then fail back with vMotion if you choose to; and that's great for customers who don't wanna have a second site, but they do wanna have confidence that they can recover if there's a disaster. On top of that we've also been doing some really great with VMware, with vCloud Director integration. Data protection as a service is growing like crazy, it's highly popular around the globe as a way to consume data protection. And so now you can integrate both your VMware tasks, and your data protection tasks, from one UI in the Cloud Director. These are just a few of the things that we're doing, comprehensively bringing data protection to the cloud, is essential. >> Great, okay. Dell EMC just recently made an announcement, the IDPA DP4400, Ruya what's it all about? Explain. >> Absolutely, so, what we announced is really an integrated data protection appliance, turnkey, purpose-built, to meet the specific requirements of mid-sized customers, it's really, to bring that enterprise sensibility and protection to our mid-sized customers. It's all inclusive in terms of capabilities, so if you're talking about backup, restore, replication, disaster recovery, cloud disaster recovery, and cloud long-term retention, all at your fingertips, all included; as well as all of the capabilities we talked about in terms of enabling VM admins to be able to do all of their daily tasks and operations through their own native tools and UI's. So it's really all about bringing simply powerful protection to mid-sized customers at the lowest cost to protect. And we now also have a guarantee under our future proof loyalty program, we are introducing a 55 to one deduplication guarantee for those exact customers. >> Okay. Beth, could you talk about the motivation for this product? Why did you build it, and why is relevant to mid-sized customers? >> So we're known as number one in enterprise data protection we're known for our world-class dedupe, best in class, best in the world dedupe capabilities. And what we've done is we've taken the learnings and the IP that we have that's served enterprise customers for all of these years, and then we're making that accessible to mid-sized customers And there were so many companies out there that can take advantage of our technology that maybe couldn't before these announcements. So by building this, we've created a product that a mid-sized company, may have a small IT staff, like I said at the beginning, may have VM admins who are also responsible for data protection, that they can have what we bring to the market with best-in-class data protection. >> I wanna follow up with you on simple and powerful. What is your perspective on simple, what does it mean for customers? >> Yeah, I mean if you break it down, simple means simple to deploy, two times faster than traditional data protection, simple means easier to manage with modern HTML5 interfaces that include the data protection day-to-day tasks, also include reporting. Simple means easy to grow, growing in place from 24 terabytes up to 96 terabytes with just a simple software license to add in 12 terabyte increments. So all of those things come together to reduce the amount of time that an IT admin has to spend on data protection. >> So, when I hear powerful and here mid-sized customers, I'm thinking okay I wanna bring enterprise-class data protection down to the mid-sized organization. Is that what you means? Can you actually succeed in doing that? >> Yeah. If I'm an IT admin I wanna make sure that I can protect all of my data as quickly and efficiently as possible. And so, we have the broadest support matrix in the industry, I don't have to bring in multiple products to support protection on my different applications, that's key, that's one thing. The other thing is I wanna be able to scale, and I don't wanna have to be forced to bring in new products with this you have a logical five terabytes on-prem, you can grow to protecting additional 10 terabytes in the cloud, so that's another key piece of it, scalability. >> Petabytes, sorry. >> And then-- >> Sorry. Petabytes-- >> Petabytes. >> You said terabytes. (laughs) >> You live in a petabyte world! >> Of course, yes, what am I thinking. (all laugh) and then last but not least, it's just performance, right? This runs on a 14GB PowerEdge server; you're gonna get the efficiency, you can protect five times as many VMs as you could without this kind of product. So, all of those things come together with power, scalability, support matrix, and performance. >> Great, thank you. Okay, Ruya, let's talk about the business impact. Start with this IT operations person, what does it mean for that individual? >> Yeah, absolutely. So first, you're gonna get your weekends back, right? So, the product is just faster, we talked about it's simpler, you're not gonna have to get a PhD on how to do data protection, to be able to do your business. You're gonna enable your vAdmins to be able to take on some of the tasks. So it's really about freeing up your weekends, having that you know sound mind that data protection's just happening, it works! We've already tried and tested this with some of the most crucial businesses, with the most stringent service-level requirements; it's just gonna work. And, by the way, you're gonna look like a hero, because with this 2U appliance, you're gonna be able to support 15 petabytes across the most comprehensive coverage in the data center, so your boss is gonna think your just a superhero. >> Petabytes. >> Yeah exactly, petabytes, exactly. (all laugh) So it's tremendous for the IT user, and also the business user. >> By the way, what about the boss? What about the line of business, what does it mean to that individual? >> So if I'm the CEO or the CIO, I really wanna think about where am I putting my most skilled personnel? And my most skilled personnel, especially as IT is becoming so core to the business, is probably not best served doing data protection. So just being able to free up those resources to really drive applications or initiatives that are driving revenue for the business is critical. Number two, if I'm the boss, I don't wanna overpay for data protection. Data protection is insurance for the business, you need it, but you don't wanna overpay for it. So I think that lowest cost is a really critical requirement The third one is really minimizing risk and compliance issues for the business. If I have the sound mind, and the trust that this is just gonna work, then I'm gonna be able to recover my business no matter what the scenario; and that it's been tried and true in the biggest accounts across the world. I'm gonna rest assured that I have less exposure to my business. >> Great. Ruya, Beth, thank you very much, don't forget, we have an ask me anything crowd chat at the end of this session, so you can go in, login with Twitter, LinkedIn, or Facebook, and ask any question. Alright, let's take a look at the product, and then we're gonna come back and get the analysts perspective, keep it right there. (intense music) >> Organizations today, especially mid-sized organizations, are faced with increased complexity; driving the need for data protection solutions that enable them to do more with less. The Dell EMC IDPA DP4400 packages the proven enterprise class technologies that have made us the number one provider in data protection into a converged appliance specifically designed for mid-sized organizations. While other solutions sacrifice power in the name of simplicity, the IDPA DP4400 delivers simply powerful data protection. The IDPA DP4400 combines protection software and storage, search and analytics, and cloud readiness, in one appliance. To save you time and money, we made it simple for you to deploy and upgrade, and, easily grow in place without disruption, adding capacity with simple license upgrades without buying more hardware. Data protection management is also a snap with the IDPA System Manager. IDPA is optimized for VMware data protection. It is also integrated with vSphere, SQL, and Oracle, to enable a wider IT audience to manage data protection. The IDPA DP4400 provides protection across the largest application ecosystem, deliver breakneck backup speeds, more efficient network usage, and unmatched 55 to one average deduplication. The IDPA DP400 is natively extensible to the cloud for long-term retention. And, also enables simple, and cost effective cloud disaster recovery. Deduplicated data is stored in AWS with minimal footprint, with failover to AWS and failback to on-premises quickly, easily, and cost effectively. The IDPA DP4400 delivers all this at the lowest cost-to-protect. It includes a three year satisfaction guarantee, as well as an up to 55 to one data protection deduplication guarantee. The Dell EMC IDPA DP4400 provides backup, replication, deduplication, search, analytics, instant access for application testing and development, as well as DR and long-term retention to the cloud. Everything you need to deliver enterprise-class data protection, in a small integrated system, optimized for mid-sized environments. It's simply powerful. (upbeat music and rhythmic claps) >> Cool video! Alright, we're back, with Vinny Choinski, who is the Senior Analyst for the Validation Practice at ESG, Enterprise Strategy Group. ESG is a company that does a lot of research, and one of the areas is they have these lab reports, and they basically validate vendor claims, it's an awesome service, they've had it for a number of years and Vinny is an expert in this area. Vinny Choinski, welcome to theCUBE great to see you. >> How you doin' Dave? Great to see you. >> So, when you talk to customers they tell you they hate complexity, first of all, and specifically in the context of data protection, they want high performance, they don't wanna have to mess with this stuff, and they want low cost. What are you seeing in the marketplace? >> So our research is lining up with those challenges; and that's why I've recently done three reports. We talked to how EMC is addressing those challenges and how they are making it easier, faster, and less expensive to do data protection. >> So people don't wanna do a lot of heavy lifting. They worry about the time it takes to do deployment. So, what did you find, hands on, what'd you find with regards to deployment? >> Yeah, so for the deployment, we really yeah, we focused on the DP4400 and you know how that's making it easier for the IT generalist to do data protection deployment, and management. And what we did, I actually walked through the whole process from the delivery truck to first backup. We had it off the truck and racked up and powered up in about 30 minutes, so, it's a service sized appliance, pretty easy, easy to install. Spent 10 minutes in the server room kinda configuring it to the network, and then we went up to an office, and finished the configuration. After that I basically hit go on the configuration button, completely automated. And I simply monitored the process until the appliance was fully configured. Took me about 20 minutes, you know, to add that configuration to the appliance, hit go, and at the end, I had an appliance that was ready for on-site, and backups extended to the cloud. >> So, that met your expectations? It meshed with the vendors claims? >> It was real easy. We actually had to move it around a couple times, and you know, this stuff used to be huge you know, big box, metal gear. >> Refrigerators. (laughs) >> Refrigerators. It was a small appliance, once we installed it, got a note from the IT guy, had to move it. No tools, easy rack, the configuration was automated. We had to set network parameters, that's about it. >> How about your performance testing, what did that show? >> So we did some pretty extensive performance testing. We actually compared the IDPA Dell appliances to the industry recognized server grid scaled architecture. And basically we started by matching the hardware parameters of the box, CPU, memory, disk, network, flash, so once we had the boxes configured apples to apples shall we say, we ran a rigorous set of tests. We scaled the environment from a hundred to a thousand VMs, adding a hundred VMs in between each backup run. And what we found as we were doing the test was that the IDPA reduced the backup window significantly over the competitive solution. A 54 to 68% reduction in the backup window. >> Okay. So again, you're kind of expectations tied into the vendor claims? >> Yep. You know the reduction in backup time was pretty significant that's a pretty good environment, pretty good test environment, right, you got the hundred to a thousand VMs. We also looked at the efficiency of data transfer, and we found that IDPA outperformed the competitor there as well, significantly. And we found that this is do to the the mature data domain deduplication technology. It not only leverages, like most companies will, the VMware Changed Block Tracking API, but it has it's own client-side software that really reduces, significantly reduces the amount of data that needs to be transferred over the network for each backup. And we found that reduced the amount of data that needs to be transferred against the competitor by 74%. >> What about the economics, it's the one of the key paying points obviously for IT professionals. What did you see there? >> Yep, so, there's a lot that goes into the economics of a data protection environment. We summed it up into what we call the cost to protect. We actually collected call home data from 15,000 Dell EMC data protection appliances deployed worldwide. >> Oh cool, real data. >> Real data. So, we had the real data, we got it from 15,000 different environments, we took that data and we we used some of the stuff that we analyzed, the price that they paid for it, how long has it been in service, what the deduplication rates they're getting, and then the amount of data. So we had all the components that told us what was happening with that box. So that allowed us to to distill that into this InstaGraphic that we see up here, which takes 12, shows 12 of the customers that we analyzed. Different industries, different architectures, on the far left of this InstaGraphic you're gonna see that we had a data domain box connected to a third-party backup application, still performing economically, quite well. On the far right we have the fully integrated IDPA solution, you'll see that as you put things better together, the economics get even better, right? So, what we found was that both data domain and the IDPA can easily serve data protection environments storage for a fraction of a penny per month. >> Okay. Important to point out this is metadata, no customer data involved here, right, it's just. >> It's metadata that's correct. >> Right, okay. Summarize your impressions based on your research, and your hands on lab work. >> Yeah, so I've been doing this for almost 25 plus years, I've been in the data protection space, I was an end user, I actually ran backup environments, I worked in the reseller space, sold the gear, and now I'm an analyst with ESG, taking a look at all the different solutions that are out there, and, you know data protection has never been easy, and there's always a lot of moving parts, and it gets harder when you really need a solution that backs up everything, right? From your physical, virtual, to the cloud, the legacy stuff, right? Dell EMC has packaged this up, in my opinion, quite well. They've looked at the economics, they've looked at the ease of use, they've looked at the performance, and they've put the right components in there they have the data protection software, they have the target storage, they have the analytics, you can do it with an agent, you can do it without an agent. So I think they've put all the pieces in here, so it's not an easy thing in my opinion, and I think they've nailed this one. >> Excellent. Well Vinny, thanks so much for for comin' on and sharing the results of your research, really appreciate it. Alright, let's hear from the customer, and then we're gonna come back with Beth Phalen and wrap, keep it right there. (upbeat techno music) >> I was a fortune 500 company, a global provider of product solutions and services, and enterprise computing solutions. The DP4400 is attractive because customers have different consumption models. There are those that like to build their own, and there are those that want an integrated solution, they want to focus on their core business as opposed to engineering a solution. So for those customers that are looking for that type of experience, the DP4400 will address a full data protection solution that has a single pane of glass, simplified management, simplified deployment, and also, ease-of-management over time. >> Vollrath is a food service industry manufacturer, it's been in business for 144 years, in some way we probably touch your life everyday. From a semantic perspective, things that weren't meeting our needs really come around to the management of all of your backup sets. We had backup windows for four to eight hours, and we were to the point where when those backups failed, which was fairly regular, we didn't have enough time to run them again. With Dell EMC data protection, we're getting phenomenal returns, shorter times. What took us eight hours is taking under an hour, maybe it's upwards of two at times for even larger sets. It's single interface, really does help. So when you take into account how much time you spend trying to manage with old solutions that's another unparalleled piece. >> I'm the IT Director for Melanson Heath, we are a full service accounting firm. The top three benefits of the DP4400 simplicity of not having to do a lot of research, the ease of deployment, not having to go back or have external resources, it's really designed so that I can rack it, stack it, and get going. Having a data protection solution that works with all of my software and systems is vital. We are completely reliant on our technology infrastructure, and we need to know that if something happens, we have a plan B, that can be deployed quickly and easily. (upbeat techno music) >> We're back, it's always great to hear the customer perspective. We're back with Beth Phalen. Beth let's summarize, bring it home for us, this announcement. >> We are making sure that no matter what the size of your organization, you can protect your data in your VMware environment simply and powerfully without compromise, and have confidence, whether you're on-prem or in the cloud, you can restore your data whenever you need to. >> Awesome, well thanks so much Beth for sharing the innovations, and we're not done yet, so jump into the crowd chat, as I said, you can log in with Twitter, LinkedIn, or Facebook, ask any questions, we're gonna be teeing up some questions and doing some surveys. So thanks for watching everybody, and we'll see you in the crowd chat.