>>Hello everyone. Welcome back to the Cube's Live coverage. I'm John Fur, host of the Cube. We got two sets here, three sets total. Another one in the executive center. It's our 10th year covering AWS Reinvent. I remember 2013 like it was yesterday. You know, now it's a massive of people buying out restaurants. 35,000 people now it's 55,000, soon to be 70,000 back. Great event. Continuing to set the standard in the industry. We had an amazing guest here, Leah Bibo, vice President of Product Marketing. She's in charge of the messaging, the product, overseeing how these products gonna market. Leah, great to see you. Thanks for joining me on the Cube today. >>Absolutely. It's great to be here. It's also my 10 reinvent, so it's, it's been a wild ride. >>Absolutely. Yeah. You and I were talking before we came on camera, how much we love products and yes, this is a product-centric company, has been from day one and you know, over the years watching the announcements, the tsunami of announcements, just all the innovation that's come out from AWS over the years has been staggering to say the least. Everyone always jokes about, oh my God, 5,000 new announcements, over 200 services you're managing and you're marketing them. It's pretty crazy right now. And Adam, as he comes on, as I called them, the solutions CEO on my piece I wrote on Friday, we're in an era where solutions, the products are enabling more solutions. Unpack the messaging around this cuz this is really big moment for aws. >>Absolutely. Well, I'll say first of all that we are a customer focused company that happens to be really good at innovating incredible products and services for our customers. So today the, the energy in the room and what Adam talked about, I think is focused on a few great things for customers that are really important for transformation. So we talked a lot about best price performance for workloads and we talked about extreme workloads, but if you think about the work that we've been doing to innovate on the silicon side, we're really talking about with Graviton all your workloads and getting really great price performance for all of them. You know, we came out with graviton three 25% faster than graviton two, also 60% more energy efficient. We talked about something that is emerging that I think is gonna be really big, which is simulation and really the ability to model these complex worlds and all the little interactions, which I think, you know, in the future as we have more complex environments like 3D simulation is gonna be a bigger part of every, every business's >>Business. You know, just as an aside, we were talking on the analyst segment that speeds and feeds are back and the old days and the data center days was like, we don't wanna talk about speeds and feeds about solutions and you know, the outcomes when you get the cloud, it was like, okay, get the workloads over there, but people want faster and lower cost performance workloads gotta be running at at high performance. And, and there's a real discussion around those. Let's unpack security data performance. What, what does that mean for customers? Because again, I get the workloads run fast. That's great. What else is behind the curtain, so to speak from a customer standpoint? >>Absolutely. Well I think if you're gonna move all your workloads to the cloud, you know, security is a really big area that's important. It's important to every one of our enterprise companies customers. Actually it's important to all of our customers and we've been working, you know, since the beginning of AWS to really create and build the most secure global infrastructure. And you know, as our customers have moved mission critical workloads, we've built out a lot more capabilities and now we have a whole portfolio of security services. And what we announced today is kind of game changing. The service called Security Lake, which brings together, you know, an ecosystem of security data in a format that's open. So you can share data between all of these sources and it's gonna give folks the opportunity to really be able to analyze data, find threats faster, and just kind of know their security posture. And I think, you know, as we talked about today, you don't wanna think about the cloud as unfathomable, the unfathomable, you really need to know that security. And I think that like a lot of things we discussed, security is a data opportunity, right? And I think we, we had a section on on data, but really if you look at the keynote across security, across solutions, across the purpose built things we made, it's all, it all comes down to data and it's really the, the transformational element that our customers >>Are. I mean the data secured is very integral part good call out there. And I, I wanna just double down on that real quick because I remember in 2014 I interviewed Steven Schmidt when he was the CSOs and back then in 2014, if you remember the conversation was this, the clouds not secure, gotta be on premises. Now in today's keynote, Adam says, and he laid out the whole global security footprint. There's a lot going on that Amazon has now become more secure than on-prem. He actually made that statement. So, and then plus you got thousands of security partners, third party partners, you got the open cyber security framework which you guys co-found with all the other, so you got securities not as a team sport, this is what they, they said yes, yes. What does that mean for customers? Because now this is a big deal. >>Well I think for customers, I mean it means nothing but goodness, right? But all of these thousands of security partners have really innovated and created solutions that our customers are using. But they all have different types of data in different silos. And to really get a full picture bringing all that data together is really important. And it's not easy today. You know, log data from different sources, data from detection services and really what customers want is an easier way to get it all together. Which is why we have the open OCS F and really analyze using the tools of their choice. And whether that's AWS tools for analytics or it's tools from our partners, customers need to be able to make that choice so that they can feel like their applications and their workloads are the most secure on aws. >>You know, I've been very impressed with guard duty and I've been following Merit Bear's blogs on online. She's in the security team, she's amazing. Shout out to her. She's been pushing guard duty for a long time now there's big news around guard duty. So you got EKS protection, you know, at Coan this was the biggest cloud native issue, the runtime of Kubernetes and inside the container and outside the container detection of threats, right? As a real software supply chain concern. How are you guys marketing that? This is a huge announcement. EKS protection I know is very nuanced but it's pretty big deal. >>It is a big deal. It is a big deal. And guard duty has been kind of like a quiet service that maybe you don't hear a lot about, but has been really, really popular with our customers. Adam mentioned that 85% of, you know, our top 2000 customers are using guard duty today. And it was a big moment. We launched EKS protection, you know, a little bit earlier and the customer uptake on that has been really incredible. And it is because you can protect your Kubernetes cluster, which is really important because so many customers are, you know, part of their migration to the cloud is containers. Yeah. And so we're pretty excited that now we can answer that question of what's going on inside the container. And so you have both, yeah, right. You know that your Kubernetes pluses are good and you know what's going on inside the container and it's just more threats that you can detect and protect >>Yourself from. You know, as an aside, I'm sure you're watching this, but you know, we go to a lot of events, you know, the C I C D pipeline as developers are getting higher velocity coding, it has moved in because of DevOps on the cloud into the C I C D pipeline. So you're seeing that developer takes some of those IT roles in the coding workflow, hence the, the shift left and or container security, which you guys now, now and are driving towards. But the security and the data teams are emerging as a very key element inside the organizational structure. When I sat down with Adam, one of the things he was very adamant about in my conversation was not just digital transformation, business transformation, structural organizational moves are making where it's not a department anymore, it is the company, a technology is the company when you transform. Absolutely. So digital is the process, business is the outcome. This is a really huge message. What's your reaction to that? What's, what can you share extra cuz that's, this is a big part of the thing. He hit it right outta the gate on the front end of the keynote. >>Absolutely. Absolutely. I mean I think, you know, companies have been migrating to the cloud for a while, but I think that this time that we're going through has really accelerated that migration And as part of that, you know, digital transformation has become real for a lot of companies. And it is true what Adam said there is technology transformation involved, there's data transformation involved, but it, it is transforming businesses. And I think if you look at some of the things that Adam talked about, you know, aws, supply chain, security Lake, aws clean rooms, and Omic, aws, omic, you know, those are all examples of data and the ability to work with data transforming different lines of business within a company, transforming horizontal processes like contact centers and like supply chain and also, you know, going into vertical specific solutions. So what it means is that as technology becomes more pervasive, as data becomes more pervasive, businesses are transforming and that means that a lot more people are going to use the cloud and interact with the cloud and they might not want to or be able to kind of use our building blocks. And so what's really exciting that what we're able to do is make cloud more accessible to lines of business folks to analysts, to security folks. So >>It's, yeah, and that's, and that's why I was calling my this this new trend I see as Amazon Classic, my words, not your words, I call the, hey there was classic cloud and then you got the next gen clown, the new next generation. And I was talking with Adrian Cockcroft, former aws, so he's now retired, he's gonna come on later today. He and I were talking, he use this thing of you got a bag of Legos aka primitives or a toy that's been assembled for you glued together, ones out of the box, but they're not mutually exclusive. You can build a durable application and foundation with the building blocks more durable. You can manage it, refine it, but you got the solution that breaks. You don't have as much flexibility but you gotta replace it. That's okay too. So like this is now kind of a new portfolio approach to the cloud. It's very interesting and I think, I think, I think that's what I took away from the keynote is that you can have both. >>Yes, absolutely. You can do both. I mean, we're gonna go full throttle on releasing innovations and pushing the envelope on compute and storage and databases and our core services because they matter. And having, you know, the choice to choose from a wide range of options. I mean that's what, that's what customers need. You know, if you're gonna run hpc, you're gonna run machine learning and you're gonna run your SAP applications or your Windows applications, you need choice of what you know, specific type of instance and compute capabilities. You need to get the price performance. It's, it's definitely not a one size fits all. It's a 600 instance type. Size fits all maybe. >>Exactly. And you got a lot of instance and we'll get to that in a second. Yeah, I love the themes. I love this keynote themes you had like at first space, but I get the whole data, then you look at it, you can look at it differently. Really good metaphor, the ocean one I love with the security because he mentioned you can have the confidence to explore go deep snorkeling versus scuba and knowing how much oxygen you have. I mean, so really cool metaphor made me think very provocative. So again, this is kind of why people go to AWS because you now have these, these abilities to do things differently, depend on the context of what products you're working with. Yes. Explain why that was the core theme. Was there any rationale behind that? Was it just how you guys saw it? I mean that was pretty clever. >>Well, I think that, you know, we're, we're talking about environments and I think in this world, you know, there's uncertainty in a lot of places and we really feel like all of us need to be prepared for different types of environments. And so we wanted to explore what that could look like. And I think, you know, we're fascinated by space and the vastness and it is very much like the world of data. I don't know about you, but I actually scuba dive. So I love the depths of the ocean. I loved working on that part. There's extremes, extreme workloads like hpc, extreme workloads like machine learning with the growing models and there's an imagination, which is also one of my favorite areas to explore. >>Yeah. And you use the Antarctica one for about the whole environment and extreme conditions. That's good in the performance. And I love that piece of it. And I want to get into the, some of the things I love the speeds and fee. I think the, the big innovation with the silicon we've been covering as, you know, like a blanket. The, he's got the GRAVITON three 25% faster than GRAVITON two, the C seven GN network intense workloads. This is kind of a big deal. I mean this is one of those things where it might not get picked up in the major press, but the network use cases are significant. Nira has been successful. Share your thoughts on these kinds of innovations because they look kind of small, but they're not, they're >>Big, they're not small for sure, especially at the scale that our customers are, are, are running their applications. Like every little optimization that you can get really makes a huge difference. And I think it's exciting. I mean you hit on, you kind of hit on it when we've been working on silicon for a while now we know that, you know, if we're gonna keep pushing the element, the envelope in these areas, we had to, we had to go down to the silicon. And I think that Nitro has really been what's kind of been a breakthrough for us. You know, reinventing that virtualization layer, offloading security and storage and networking to special purpose chips. And I think that it's not just in the area of network optimization, right? You saw training optimized instances and inference optimized instances and HPC optimized instances. So yeah, we are kind of looking at all the extremes of, of what customers want to do. >>I know you can't talk about the future, but I can almost connect the dots as you're talking. It's like, hmm, specialized instances, specialized chips, maybe programmability of workload, smart intelligence, generative AI, weaving in there. A lot of kind of cool things I can see around the corner around generative AI automation. Hey, go to this instance with that go here. This is kind of what I see kind of coming around the corner. >>And we have some of that with our instance optimizers, our cost optimizer products where, you know, we wanna help customers find the best instance for their workload, get the best utilization they possibly can, you know, cut costs, but still have the great performance. So I don't, I don't know about your future, John, it sounds great, but we have, you know, we're taking steps in that direction today. >>Still look in this code that's gonna be on this code. Okay. Any, okay, I wanna give you one final question. Well, well two questions. One was a comment Adam made, I'd love to get your reaction if you want to tighten your bell, come to the cloud. I thought that was a very interesting nuance. A lot of economic pressure. Cloud is an opportunity to get agile, time to value faster. We had Zs carve cube analyst who's with us earlier said, the more you spend on the cloud, the more you save. That was his line, which I thought was very smart. Spending more doesn't mean you're gonna lose money, means you can save money too. So a lot of cost optimization discussions. Absolutely. Hey, your belt come to the cloud. What does he mean by that? >>Well I think that in, in times where, you know, there's uncertainty and economic conditions, it is, it's really, you know, you sometimes wanna pull back kind of, you know, batten down the hatches. But the cloud really, and we saw this with C you know, if you, if you move to the cloud, not only can you cut costs, but you put yourself in this position where you can continue to innovate and you can be agile and you can be prepared for whatever environment you're in so that you know when things go back or you have a customer needs that and innovation that goes off like you, you can accelerate back up really, really quickly. And I think we talked about Airbnb, that example of how, you know, in, in that really tough time of covid when travel industry wasn't happening so much, you know, they were able to scale back and save money. And then at the same time when, you know, Airbnb's kind of once again travel came back, they were in a position to really, really quickly change with the, the customer needs. >>You know, Lee, it's always great talking with you. You got a lot of energy, you're so smart and we both love products and you're leading the product marketing. We have an Instagram challenge here on the cube. I'm gonna put you on the spot here. Oh my gosh. It's called Instagram. We called a bumper sticker section. We used to call it what's the bumper sticker for reinvent. But we kind of modernized that. If you were gonna do an Instagram reel right now, what would be the Instagram reel for reinvent Keynote day one. As we look for, we got Verner, we'll probably talk about productivity with developers. What's the Instagram reel for reinvent? >>Wow. That means I have to get short with it, right? I am, I'm not always, that's still wrong answer. Yeah, well I think, you know, this is really big day one, so it's excitement, it's, we're glad to be here. We have a lot coming for you. We're super excited. And if you think about it, it's price, performance, it's data, it's security and it's solutions for purpose-built use cases. >>Great job. Congratulations. I love the message. I love how you guys had the theme. I thought it was great. And it's great to see Amazon continue to innovate with, with the, with the, with the innovation on the product side. But as we get into transformation, starting to see these solutions and the ecosystem is thriving and looking forward to hearing the, the new partner, chief Aruba tomorrow. Absolutely. See what she's got a new plan apparently unveiling. So exciting. Everyone's pretty excited. Thanks for coming >>On. Great. Great. Thanks for having >>Me. All right. Leah, here in the cube. You are the cube, the leader in tech coverage. I'm John Fur, your host. More live coverage after the short break. We'll be right back here. Day two of the cube, day one of reinvent. Lot of great action. Three, four days of wall to wall coverage. We'll be right back.

(upbeat music) >> Hello and welcome to theCUBE's presentation of Women in Tech's global event celebrating International Women's Day. I'm John Furrier, host of theCUBE, we have a great friend of theCUBE here Leah Bibbo, vice president of AWS product marketing. Going to talk about taking charge of your career. Leah, great to see you, thanks for coming on this awesome program for celebrating International Women's Day. Thanks for coming on. >> Thanks John, it's great to be here, thank you. >> You've been at a AWS for a long time. You've seen the growth years, you've had a great career before we get into it, and tell us about what you're doing now. What is your role in as a vice president of product marketing? What do you do there? >> We have more than 200 products and my team is really the team that takes those products. We make the messaging and positioning, we launch them and bring them into the world. And then we work really hard to educate customers and make them aware of all of these products help them understand how they can use them. And really because our technology with the cloud is something that businesses all around the world are using to really transform how they operate in this digital world. We get this opportunity to help our customers transform their businesses. >> You guys are customer obsessed and obviously the product's been successful and you've had a lot of different roles within AWS. I guess the question is, what's the moment when you can identify when you know there's a new challenge or opportunity and when to go for it this is something that people talk about all the time. Is it the right time? Do I stretch myself? Pain is growth. All these kind of conversations. When have you been able to identify that moment? >> Well, I would like to say that there was an aha moment at all of these different points in my career but I would say it's never that easy. I think a lot of things have to come together over time but if I reflect on all the opportunities I've taken, usually they haven't necessarily felt comfortable. It's not common to look ahead and say, okay, in three months, I'm going to be doing this thing. All the opportunities have kind of arisen. And every time it's an opportunity to do something different to maybe do something bigger, to work with really incredible people who I can learn from. And every time it's been, I'm going to try something new that's going to push me in a new direction. And it's that uncomfortable feeling of, oh this seems like it could be risky. That's usually been telling me that it's something I should take on. >> When do you have that internal clock or is it an internal feeling of I better start taking charge I can control what I can control. I'm going to go for it. I'm not going to kind of sit here waiting or sometimes it's better to wait and make a move. I mean these are things that people go through in their career. Can you share your experience and when to go for it, when to pull back or when you have that kind of feeling what are some examples? >> Sure. Well, I think I've been pretty lucky throughout my career to work for smaller companies. And when you're working in a small company there's just a lot of opportunity to do things that maybe you didn't get hired to do or aren't in your job description. And if you look around and you spot those opportunities and it's usually you've got something new you see a problem that needs fixing, or maybe you have a skill or an idea that you want to put in place. I think those are some of the times where you really have the opportunity to take charge. And nobody's going to tell you, oh, look, we know you're really good at this. Why don't you take on this problem? A lot of times it's more identifying and seeing a need and saying, Hey, I think that we could do this differently, I think that this is something I'd be interested in doing. And that's your moment. That's your moment to take it on. >> Tell me about your thoughts on confidence. Okay. The having that confidence to take that next step, when to go for it, what's the role of confidence play in this is? And has there been times where you maybe weren't confident or had to get the confidence? How did that happen? Take us through that dynamic because confidence is key in anything, right? You got to have the confidence, but sometimes there's a lot of pressures to push people's confidence down. And I know I've personally felt that many times in my career, but confidence is key. Can you give us your take on when know you have that confidence to take the next step and what's the success path? >> I think there's fluctuations in confidence throughout my career. How about that? I would say that, anytime you're taking on something new or you're in territory that haven't been in before or you're getting pushed, it can be tough. It can be tough to rally the confidence. I think what's always worked for me is to really dive deep and to understand as much as I can to learn as much as I can, to prep as much as I can. And even doing that, you can prep all you want, you can read everything possible you can meet all the people. There's always that moment where you're out there and you don't necessarily feel like it's enough but you just go for it. >> I love that preparation meets opportunity kind of vibe. And that was going to be my next question is, how do you prepare? And as people out there are learning in their early in their careers and or maybe growing into a career, whether that's in academic college and then post-college. What's the preparation like these days? I mean, have things changed? Is there a playbook? What's your secret to preparation meets opportunity? >> So these days it's how you prep for things is kind of crazy. It's information coming at you all the time, opportunities are everywhere, there's social networks for career development and career growth. There's mentoring networks. When I first started in my career it was a little bit more analog back then. And prepping was a lot more about getting publications and seeing if you could call people on the phone and talk to them. I was in public relations or in the early days. And a lot of the preparation had to do with could you find the contact information for a journalist that you wanted to pitch a story to? And then how well could you know the technology and have the story because you're going to have to call somebody and sell them on your idea. I think today we just have a wealth of information and ways to prepare at our fingertips. I mean, the internet is great. A lot of companies, especially here at Amazon we have career development programs and internal networks, infinity networks where you can meet people who are like you or who can mentor you or teach you things. A big part of my role has been very visible in public. When you're in public relations or you're in executive communications, you're getting up on stage and the amount of prep that you can do and should do in a situation like that can be pretty intense. And even then it's always you're going to get up on the stage and have that moment and you may have prepared for everything, but things can go wrong. >> John: Yeah. >> And at pushing in those times that are uncomfortable for you is one way to kind of keep your career going forward. >> Yeah. That's where the confidence comes in. You always had great confidence, always admire about you very inspiring on that front and great. And you know the content, you do great prep. I got to ask you on your career progression, Leah how deliberate have you been in that? Some people just float down the river of life, say yes to the universe and see where it takes them. Some are much more structured, different strokes for different folks, as they say. How deliberate have you been in your career progression? What extent is taking on something new, a leap of faith? >> I would like to say that I had a master plan and I've been really deliberate but I would say I'm on the side of folks who kind of just float through and somehow have these lucky moments and end up in places. But I think there has been some consistency in that I'm always looking for more and what's next. I've never been a person that if once I've mastered something or once I've done it for a certain amount of time I'm ready for the next big thing. So I'm kind of looking for it that said I don't have the next big thing in mind. It kind of presents itself to me. And I've been really lucky as being part of the technology industry, so much has changed in the 20 some years that I've had a career. It's such a fast-paced industry, the technologies are changing. The companies are changing, the opportunities and looking for what's next, there's a lot out there. So it's pretty easy to look for what's next. >> Want to get into the theme of this year's International Women's Day. This is called breaking the bias. It's a hugely important topic. It's talked about a lot, but it's important. It's highlighted this year. First of all, it's always been on the table but this year it's being called out, break the bias, >> The bias? >> Break the bias, that's the theme. How does bias manifest itself in your experience and how can we all help to break it? >> Well, I think that bias is, it's something that we all have, it's out there as humans that are different. We all come to the table with our biases. And if you think about it just in a general term, it was a journalism major in college. And one of the first things you learn is about bias and about looking at the media and trying to understand their lens on things and how to kind of think critically about things. So you kind of understand bias as a concept. I think then when you're a woman and you enter the workforce you learn a little bit more about bias as in practice. But what I will say is that I was incredibly lucky in my kind of some of the formative years of my career. I worked in a women run company. So all the way leaders were women and most of us there were women. And I think that I was pretty lucky to have times where you go through uncomfortable things and you try new things, and you're learning about being a manager and you're learning about taking risks. And I did all of that in an environment where there wasn't a lot of bias because we were all women. That doesn't mean that out in the world, while we were doing our jobs, while we were working with clients and interacting with other people, bias wasn't a thing. But I think it was a good chance to develop myself and to really, I don't want to say it'd be inoculate against bias, but to understand what it looks like when you're there in a place where there's not a lot of bias in the environment. >> How do you know when bias is gone? Obviously you go up against but first of all, Women in Tech, it's male dominant the numbers getting better but still a ton to go. I'm sure you've gone up against a lot of bias. How do you know when it's not there? >> How do you know when it's not there or when it is there? >> When it's there and how do you navigate around it and what does success look like? What does the end game look like? Take us through some of your experiences. I know I see a lot of it here in the industry as well, but it's changing, right? and it's going to change it for the better. >> It's absolutely changing. I think it's so much different even then it was a few years ago. I think part of that, is that there's just been a lot more attention paid and there's more of an understanding about what bias is, and that it's something that is preventing us from having a really, truly diverse and inclusive world. And especially in the workplace. when I was earlier in my career, there were a lot of ways that you could tell that there was bias. I had a moment where one of my colleagues who was a woman we were in a room and we were both in a PR agency at the time and we were meeting with a client and we did a presentation. We had a really great idea. And one of the men at the client gave us congratulations. And then he patted her on the head. And you have to step back. And one, that's just a weird thing to do in the workplace at all. But you had to kind of step back and wonder, would that have happened if I wasn't a woman? And so that was many, many years ago, today that would never happen. And I think what's really encouraging is not only are we seeing more and more women leaders and women being moved into positions of leadership so that they to create a more inclusive environment. I think we're all talking about bias and we're examining it. And we realize that it's there. Here at Amazon, we really do talk about that and try to question ourselves and step back from situations and say, is there some bias here? Or am I bringing some of my own biases into this conversation and we are a very data driven company and we really like facts, we really like to dive deep into analytical situations. And I think doing that, we all feel like that's something we really value. And so to begin to have the self-awareness, to know that even when we think we're very clinical and going by the facts and the data that actually we're still humans and we're still bringing bias into the room >> That's a really great point. It's a human thing, right? This data data. >> Yes, it is. >> I mean, you can crunch the data all you want but people can make data look like whatever they want it to be. So I think this human element is super important. And I got to say, what's exciting for me is with one of the upsides of COVID has been getting more stories out there, and I think this day celebration International Women's Day it's just the beginning to get more stories out there and I think your story's a great one, because again no matter who you are, your career or your life you're in control of it and you can control what you can control and you can't control what you can't control. That's like old expression. So I guess in summary, what would be your way to encapsulate kind of like your experience to share someone watching who might say, Hey, you know I want to take control of my career. What advice, if you can look back and accumulate all the best practices and trials and tribulations, what would you say to your younger self or someone out there who's just starting to break into the career path? >> Well, I would say first and foremost and this isn't something that I'd mentioned before is having people on your side, having people that have been there before you. When I first graduated I had no idea what to do with this diploma that I had and what it would be like to get into the workforce. But I had a friend who had graduated a year earlier and she was the one that got me my first internship. And I think throughout my career mentors and other people in my industry have helped me along. So I think that's the first thing is find people who are there for you and on your side and can give you opportunities. I think, keep an open mind. I had big ambitions when I came out of school that this was going to be in the workplace and I was going to be doing big things. I was going to be making PR campaigns and the reality of it in the beginning was that it was really not that, I had my days making copies, but I was okay with that. And at some point, the time you spend making copies or the time you spend making lists you learn, and you think about what the next thing is and you spot opportunities. And you just have to keep an open mind that wherever you are in that moment, things are going to present themselves that you can use to take yourself to the next step. >> You still got to grind. You got to do the grinding when you come out of the workforce. Work your way through and hard work is a big part of it don't you think? I mean, you still got to have hard work. >> I really do think, I mean, when you think about confidence or you think about taking charge of your career or opportunities presenting the so else to you, that I can't underscore enough. You do really have to be willing to work and hopefully whatever you're working in and what you find is something that you're passionate about because then it doesn't necessarily feel like work, but the value of hard work, of preparation, of persistence and not letting yourself get defeated is all something that you need, not just as a woman but as anybody who's wanting to enter this world that is business and having a career especially in the technology industry >> Leah, it's been great inspiration to follow your career and others will be as well inspired. I have to ask what's next for you in your career >> For me? Well, it's been a of couple long years of COVID and kind of navigating this hybrid work world. And COVID happened to happen just as I was taking this new role. So two years ago, stepping into a new role and at the same time, the global pandemic hit. And so I've had to learn how to do this job at the same time, I've had to learn how to be a colleague and a leader and a mentor on a screen, I guess. And so for me, what's next is as things hopefully continue to open up and things go in the right direction with COVID. And we start thinking about what does the workplace look like? I have a whole team of people that I have not met yet that I'm looking forward to meeting, and we get to figure out what does that look like? What does it look like to come back to work in a world that has changed so much in such a short amount of time? And so that's, what's next for me, figuring that out. I have a lot to learn. >> That's awesome. Well, it's great to chat with you remotely soon to be in person as the pandemic starts to lift. Hopefully fingers crossed great to have you on a participating in this awesome showcase product that we're going to put together around International Women's Day and continue it. And it's a global event, we're celebrating Women in Tech on International Women's Day. We want to do more and thanks for the stories and appreciate your time Leah. It's been great. >> Thanks, John. Thank you, John. It was great to be here. >> CUBE presentation Women in Tech global event celebrating International Women's Day. I'm John Furrier host of the cube. Thanks for watching. (gentle music)

(upbeat music) >> Okay, welcome back to theCUBE's coverage here at AWS re:Invent 2021. I'm John Furrier, your host. We're in-person, on the floor, also a virtual event, it's a hybrid event. A lot of people watching online, of course, wall-to-wall coverage. We got a great guest here, we're going to go in-depth on the keynote review with Leah Bibbo who's the vice president product and marketing behind the scenes with Adam Selipsky, the CEO, setting up the table for his first keynote as CEO. Leah, great to see you, thanks for coming on. >> Great to be here, thank you. >> So I thought Adam did a fantastic job. It was Adam's keynote, not Andy. He did a great job. Hit his points, Adam's style. But it's the same Amazonian misses, he's Amazonian. I watched a 2006 interview on YouTube, he's talking, taking away all the undifferentiated heavy lifting. He's been Amazonian all his life. He went to Tableau now came back, he's doing a good job. >> He's doing a great job, and he is his own man. But he is an Amazonian, and I think we are really lucky to have him. Our customers are in good hands and it's been fun working with him. >> So had a great one-on-one pre event interview with him for about, almost two hours with Dave Vellante. And I just published a piece, and I think what was interesting was is that, the press was kind of like, oh yeah, new regime change. The competition's heating up, but the game is still the same. Amazon has got an, the same playbook, nothing new here. It's just new capabilities, every re:Invent. It's the same thing, and you have that in the keynote where you kind of hit the history lesson, where we've come. Was that the kind of set the table for the next generation? >> Maybe, I think also we're at this special point, it's the 10th re:Invent and it's our 15th anniversary as AWS. And so I think that's a good moment to kind of look back and see how far we've come. And I think that's one of those things that for all of us, everything's grown so fast. The cloud is something that's changing the world for a lot of customers, but it wasn't that long ago that we just started this new thing. And you know, many of our customers that are here with us, we're part of that. And so we really wanted to acknowledge that. >> And on the product side, a lot of key product announcements, notable. I mean, if you're kind of in the game, you kind of know what it is, but if you're kind of watching from the outside, not inside the ropes, the Annapurna relationship and the grill chips that are coming out with the Silicon is interesting. When you start looking at how the new stacks developing out for this next generation, a big part of the core strategy is compute. >> Absolutely compute is foundational as Adam said, and it's really important. And I think that we've innovated a lot and will continue to innovate in that area because we really want to make the best price performance for any workloads that our customers want to run. Whether that's, you know, legacy workloads like mainframe applications or the workloads of the future that are going to be mobile and running on the 5G network. >> So I have to ask you while got you here before we go to the next piece is that, you're in product marketing, which is a really hard job because I can imagine, `cause there's so much to highlight on the product side. I mean, there's so much, how do you know what people are interested in? Like what's the key feature that people love about AWS? If you had to point to a few, cause there's so much, but the key is to know what resonates with the customers. >> I think that's part of our customer obsession, is that we stay close to the customers and we listen to them. And what we develop is based on what they tell us they need and what we are seeing in their usage as they are. >> Is it compute? Is it the SageMaker? Is it the ML? >> Yes. (laughs) >> You do not want to pick a favorite side >> It's all of those, it's hard to pick. It's hard to pick a favorite. I think that, you know, Adam kind of had three areas where he hit, where he talked about continued innovation and infrastructure and really pushing the edge of the cloud out. He talked about data and data's everywhere and super important to customers right now. And then of course, really doubling down on making solutions that are targeted to use cases and industries. >> And verticals too, very key point. >> Leah: Correct, vertical initiates. >> And as the machine learning really shines there in this vertical and that's the big part of his keynote is that machine learning is everywhere, but these vertical cases that's super important. >> Very much so. >> All right, so let's go through the review. What's the highlights when they announces, what's the new announcements that you guys rolled out today? >> Do you want me to go through all of them, or should I pick a few? >> Pick the highlights, the big ones. >> Well, I think you've kind of touched on a few of them when you talked about some of the work that we're doing in Silicon. And so introducing the new Trainium instance, Trainium based EC2 instance, Trn1 we're pretty excited about that, it's going to offer the best price performance for training in the cloud. I think also we got a lot of buzz around the mainframe modernization. I know that maybe it's not as exciting and forward-looking, but it's super important to a lot of customers and the whole idea that we can cut, you know, cut your migration by two-thirds is kind of a big deal. So we're excited about that and then of course, AWS private 5G. >> Yeah, one of the things that came up in my interviews with Adam was this whole connect phenomenon. And last year during the pandemic, a lot of my interviews I've done with a lot of your customers is the connect thing came up the call center where it was an example of how the call center filled a void during the pandemic when people were kind of, I won't say disabled, but they were having to shift to working at home and cause a big disruption. So this notion of this horizontally scalable use case, purpose-built use case could be offered as a platform and people were into it, it was on fire as he said, that seems to be the trend going forward. He had said that, is that something that you guys are talking more about? Can you give some color into this idea of purpose-built platforms? >> I think it is something that you'll hear us continue to talk about. I think that, you know, connect is one of our fastest growing services. Customers are loving it you're right, it was great during the pandemic. And that's an area where we're going to always continue to make building blocks for our customers. People love all of the building blocks and stitching those together. But we are looking at a lot of different ways, where we can take use cases or vertical industry use cases and, you know, create an abstraction or a new solution that makes it possible for many, many more people to interact with AWS and get the benefits of the cloud. >> A lot of your customers, I interviewed, they loved the whole edge strategy because without posts, they can now put it out in the edge. Now you've got 5G, we had Dish on earlier, we had United Airlines on, the chief digital officer, she was amazing and we, so you've got 5G, which, okay, I get it, but this is a telecom transformation. You've got healthcare, you've got telecom, You've got all these verticals, 5G is huge. How much is that impacting the products, as you guys look at the edge, what's your take on that? What's your, how do you talk to customers about this whole 5G impact? >> Well, I think that, you know, 5G is exciting to everyone. We're very excited about it. As we mentioned, there's a whole range of new applications that are going to be enabled by 5G. And it's going to be applications that are in factories, in hospitals, it's really on the edge. And so I think, I think it's really important and big, but it's still emerging and we're pretty excited about it. >> I mean, Like the whole Amazon, everywhere vibe, Amazon in factories, Amazon on farm windmills, Amazon in cars, I mean cloud's everywhere now, that's a big theme, essentially promotes this continuum, where cloud meets outcomes and that messaging is resonating. When you guys are discussing like the kind of get all this keynote content together. I mean, it's super hard. >> It's really hard. >> Like how do you guys cut it down? What's the, take us inside the ropes. What goes on when you guys have to put this, this program together? Because it's not a lot of time, only a couple of hours on keynote. I mean, seems like a long time. >> Well, I mean, it's really hard. You've kind of nailed it, right? We want to be able to have customers come up and give great presentations about what they're doing so that their peers can see all the innovations that are happening on the cloud. And then we have so much innovation and selecting the innovation is difficult and challenging. I think that we really looked at some of the areas where we feel like we're not leading and customers are super interested in and we kind of make some decisions there. And the good news is, we have a lot more coming, re:Invent is many more days and we'll be probably a lot more news. >> One of the feedback we've been hearing, is the diversity has been really strong. The speakers onstage, 50% women, 50% men. That's really good, 51% is women. So we are going to get more women on stage. I mean, that's, I mean, you had two men and two women, phenomenal. >> Yes. >> Awesome. (laughing) When's it going to be all women? I see that. (laughing) All right, so give me the bottom line. Now let's get into like, okay, what's next? As you guys look to the next couple of days, what's coming, what can people expect for the next re:Invent? Cause they're going to need the bait on that, so some announcement on that. So what's next? >> Well, we have a few more keynotes, you know, tomorrow we'll have Swami and Peter, and then we have Werner on Thursday. >> John: Yes, AI tomorrow with Swami, okay. >> Maybe a little bit of that. And I think you can expect some excitement in that keynote, as always. Peter will do his keynote and then Werner, always look forward to Werner on Thursday. >> What's your big takeaway this year? If you had to boil down this year, re:Invent into kind of a bumper sticker, what's the big theme that people should walk away with this, what's the top story in your mind? >> Well, I think a big part of it, and what's so exciting is that we're all here together. And I feel like everybody's happy to be connecting again. And the energy here is really great. So I think that's one of the big themes, is kind of the community and everything we're doing together across AWS and our customers and our partners and kind of bringing it all together is super exciting. >> And the products are continuing to do well, congratulations. >> I mean, innovation is going to be something that we continue to do. It's a core pillar of AWS and it's in our DNA. >> The number is 27,000 People was here. What's the numbers, 26,000 attendees, here, roughly? >> I do not know the exact numbers. >> More than expected, a big turnout. >> Yeah, it's good, the energy here is great. And we have the, you know, it's our hybrid event as well. So we have a lot of customers that are tuning in virtually. >> Well, thanks for coming on theCUBE. Really appreciate it, congratulations on a great keynote. Thanks for coming on theCUBE. Okay, CUBE coverage here, I'm John Furrier, the worldwide leader in tech coverage is theCUBE, we're here on the ground at AWS re:Invent. Thanks for watching. (upbeat music)