(corporate electronic xylophone jingle intro) >> Good afternoon and welcome back to our very last segment of Tuesday's live broadcast here on theCUBE from AWS re:Invent in fabulous Las Vegas, Nevada. My name is Savannah Peterson and I am joined here by the brilliant Paul Gillin. Paul, end of our first day. You holding up, are you still feeling overwhelmed with fire hose... >> Savannah, yet my feet are killing me. (savannah laughs) >> Yeah, we've done so much walking in these chairs. >> 14,000 steps already today. It's not even dinner time. >> Hey, well, at least you've earned your dinner, Paul. I love that. I love that. I'm very excited about our next guests. We have Krishna and Sowmya joining us from Tata Consultancy Services. Now, I was impressed when I was doing my background research on you all. The Tata Group has locations in 150 different spots, 46 different countries. You have over 600,000 employees on the team. We are talking about absolutely massive scale here but, today we're going to be focused specifically on the Tata Consultancy Services. Sowmya, can you tell me what you all do? What is that team specifically in charge of? >> Yeah, TCS, first of all, thank you very much for inviting us. >> Savannah: Our pleasure. >> Maybe the last session but, we'll make it very lively. >> Savannah: It's going to be the best session. That's the best part of the day. >> Yes, that's the attitude. From a company standpoint, we are a 50 plus year old company. Part of the Tata group. We focus on IT services. We are categorized as industry verticals and we have horizontal services where AWS is one of the horizontal services that we have. And, when I talk about TCS, we focus a lot more on growth and transformation of our customers. That is one of the key objectives of the current company's growth, I would say. So, that is TCS in a nutshell. >> Extraordinarily important topic to be focused on right now. Growth, transformation, pretty much the core topics of the show. I know you're on the hospitality and transportation side of the business, which is very exciting. And, we're going to dig into that a little bit more. Krishna, you're overseeing the world. Tell us a little bit more about your role within the whole ecosystem. >> Yeah, thank you for the opportunity. Great meeting all of you. It's been awesome experience here. re:Invent is coming back, catching up, right? 50,000 people compared to 25,000 last year. So, great to see and meet all of you. Coming to my role, I am responsible for AWS Business Unit within TCS. That means I am responsible for anything that happens on cloud, on AWS. It's a Full Stack unit. I have the global responsibility. That's whether it's a applications, data, infrastructure, transformation that happens, as well as OT at the edge. So, that's my responsibility. >> Savannah: Well, I love talking about the edge. One of my favorite. >> Transformation is a theme of what you do. We heard that the pandemic accelerated digital transformation initiatives at many companies. How did you see the pandemic affecting your business, affecting the customers you were working with? >> Pandemic definitely kind of accelerated a lot of cloud adoption, right? A lot of companies initially focused on resiliency, coming back to handling the pandemic, the situation. But, it also drove a lot of innovation in the business models. They had to think on their feet, re-look at their business models, change the channels and that continued. Pandemic is thankfully gone by but, the transformation actually continued. The way that we actually see on cloud, especially transformation, it has evolved. What we call as Cloud 2.0. Now, cloud is actually more focused on future-proofing the businesses. And, the initial days it was more about future-proofing the technology and technology architecture. But, it has evolved to future-proofing businesses. That means implementing new business models, bringing in agility, measuring the business value. And, that's where we see a significant traction. >> So, it's not about technology then. It's not about infrastructure. >> It is about technology but, really delivering business value. It's about, how can I improve the customer experience? >> Well, can you give us a couple of examples of companies you work with that embody this idea? >> I can imagine in the travel and hospitality zone. Probably few communities more sensitive than when someone's having a disruption or frustration within that process. And, perhaps few time periods less chaotic than the last few years. Tell us about your experience and what you've seen. >> Absolutely. To answer your question, first of all, coming out of pandemic, right? Many customers in the travel and hospitality industry where legacy, did not modernize for the last decade or so because, there have been many ups and downs in the industry. So, during pandemic, post-pandemic, one of the the way they wanted to rebound was, can we do the transformation? First of all, cloud as a technology adoption, but, beyond that, how do customers derive value, business value? That is one of the key aspects of the old transformation. And, if you take, I can give a couple of examples. Avis Car Rental, they had monolith mainframe applications and, that was there for almost couple of decades, right? But, over a period of time, they were not able to have the availability of those applications. There were many outages. As a result, businesses could not do the bookings. Like OTAs, customers could not do the bookings, the application was not available most of the time. And, it's all legacy, right? So, that is where we all came in, TCS. How do we first of all, simplify the complexity of the landscape? That is one. Then, second is, modernize the legacy application. That's the second thing. Third is, how do you scale it? Because, everyone wants to go faster, right? How do you scale it? That is where we partnered with AWS as well, to bring in some specific solutions. One example for Avis', their Rent Shop. Because, of the lack of availability, because, it's monolith application and legacy application. It was not available. So, as a result, we partnered and we brought in our contextual knowledge of the car rental industry to kind of transform, move it to cloud. And, today, as a result of it, Avis was able to save millions of dollars from a MIB standpoint. Second, in terms of availability, that was 99.9% availability. As a result, they had a pick in their business revenue as well. So, this is one of the ways that its helped. The second example I want to quote is, United Airlines. Here again, we've been present for a long time. We have a deep industry knowledge of the airline industry. So, we brought in our airline contextual knowledge and the United landscape to bring in a TCS's solution that we developed. It's called the Aviana. It's an intelligent operations solution for the airline industry, which we have developed. It's on AWS as well, that is being implemented in United. As a result, the ground staff, they have to take decisions on the moment when there is a irregular operation. That could be flight delays, as a result, customers connections will be lost. >> Savannah: Baggage. >> Baggage, right? Baggage delays. >> So many variables. The complexity... >> exactly >> in this matrix is wild. >> So, leveraging the Aviana solution, the ground staff were able to take decisions based on exceptions. They were able to take decisions quickly so that, they improved the customer experience. I think that was one of the key successes for United in the recent times. So, those two are the examples that I would call where customers have the right business value. So, cloud was not just for technology. They all are deriving a lot of business value as well. I would say. >> How important do you think it is for companies facing these unique challenges and scaling to work with partners like TCS? And, I'm sure you would say very important, but, tell me a little bit more why it's so important and those core benefits that they're going to get. Krishna, let's start off with you. Yeah, let me take again the AWS cloud transformation, right? TCS has formed AWS Business Unit two years back. So, we are a covid baby in a way. We have been working with the AWS for more than a decade but, we formed a dedicated Full-Stack Unit to drive cloud transformation on AWS. In these last two years, we've grown three X and customers we have added 400 new customers we have added. >> Nicely done. Just want to see you there. That's huge. Especially during these times. Congratulations. >> So, it's basically about the scale that we bring in. What we have done as a differentiation is, if you look at the entire cloud journey, right from taking a decision which cloud is, right, all the way to the cloud migration modernization and running operations. So, we have built complete platform. AML based platforms, where we have taken our delivery wisdom and codified it onto these platforms. So, we support around thousand plus customers on AWS in varying capacity. All of that knowledge is codified and, that is what we bring to the table, to the customers. And, so, customers obviously appreciate that value that best practices that are coming. And, coupled with that, the industry knowledge that we have on banking, life sciences, healthcare, automotive. So, it's partly the IT, it is the industry transformation as well. Because, we are working on connected cars, for example, in automotive. We are working on accelerated drug development platforms. We're working on complete banks as a platform that we have. TCS has built on AWS. So, 400 customers are there. It's the complete banking and insurance platform. So, this is the combination of the technical expertize that is digitized using platforms, as well as the industry knowledge, is the reason why customers work with us on the cloud transformation. >> So, we're seeing you talk about the vertical industry knowledge. AWS also has its own vertical industry plays. How do you, I guess, coordinate with them or, do you compete with them or, do you stay out of each other's way? >> No, we actually collaborate aggressively. >> Savannah: I like that (laughs) >> Right, so, it's not.. >> Savannah: With vigor. >> With vigor. TCS supports approximately 14 verticals. With AWS, we went with the focused industry play. We said we look at financial services, travel, transportation, hospitality, healthcare, life sciences and automotive, to start with. And, we have Go Big plans with AWS. very focused. The collaboration is actually at the industry solutions because, AWS is a great platform, ever evolving, keeps you on on your toes to really adapt it. But, that is always going on, the collaboration. But, the industry, I'm actually glad AWS last year took a pivot on focusing on industries. Now, we talk the same language when we go in front of a board or a CEO or COO. Present it. We are talking about the future of the industry not just the future of the technology. So, it's a win-win. >> You are also developing products on top of AWS that are not industry verticals, that build on the platform. What kinds of products are those? >> For cloud transformation, for example, consulting. We have a product called Cloud Counsell. We have a decision engine on the data side. We have something called Cloud Foundation, Mason. CloudMason. It's just the foundation, right? And, entire migration and modernization factory. And, the last one on cloud operations is actually Cloud Exponence. So, these are time tested. You have Fortune 500 customers using this regularly actively leveraging that. And, these are all AWS in a well architecture framework certified. So, they work well and they're designed to work on cloud, not only in the native environment, but, also legacy environment. Because, enterprises is not just only native, cloud-native. There is a lot of legacy. Sowmya spoke about the mainframe model... >> So much legacy, we were talking about it. >> So, you have to have a combination of solutions. So, the platforms that we're building, the products we're building, work in both the environments. >> Yeah, and that agility and ability to help customers navigate that prioritization. I mean, there's so many options. We talk about how many new companies there are every year. New solutions. Our adoption of technology is accelerating. As, McKinsey said, we went through 10 years of technological evolution and workplace evolution over the first six months of the pandemic. So, really everything's moving at unprecedented velocity unlike ever before. We have a new game here on theCUBE specifically for this show. And, we are challenging our guests, prompting our guests, to give us a 30 second sizzly sound bite with your hot take on the most important themes of this year's show. Think of it as a thought leadership moment. Opportunity to plug if you really want it. Krishna, you've just given me the nod. I'm going to start with you first and then we'll then we'll pass it along, yeah >> Sure. I think on thought leadership, the way that on cloud, business value is the focus, not the technology. Technology is important, but business value is the focus. And, the way that I see it evolving is with quantum computing coming out more and more, becoming relevant, and Edge is actually becoming quite active as well. All this while on cloud, we focused on business value at the centralized place at the corporate. But, I think the real value of cloud is when you deliver the results, business results, where the customers consume it, that is at the edge. I think that's basically the combination of centralized and the edge is where the real value of cloud is, right. And, I also loud, I know you said 30 seconds but, give me 30 more seconds. >> I like your answer right now. So, I'm going to give you a little more time. Yeah, thank you. >> You've earned more time. (laughs) >> So, I like the way Adam said in the keynote, if you look at it broadly, I categorizes two things. There are a lot of offerings that are becoming comprehensive, like AWS Connect, bringing in workforce management into it, making it a complete end to end product. Similarly, Security Lake, all bringing in the entire security and compliance under one, similarly data. So, there are lot of things that he announced where it is an end to end comprehensiveness of the thing. But, what I love about is, what Amazon is known for, supply chain. So, they rolled out AWS Supply Chain offering. Walk Out technology. So, the Amazon proposition is actually being brought to AWS as a core proposition. I think that's very futuristic and I think we can see more and more customers, enterprise customers, adopting AWS more to drive transformation >> Badly needed right now. Supply chain resiliency. >> Supply chain really having its moment the last two years. File under two words. No one knew, many of us did who worked in it before this. And, here we are, soon as we lost our toilet paper, everyone's freaked out. I love that you talked about business value and also that the end customer is on the edge and, everyone kind of forgets we are essentially the edge device. This is the edge device, it's all around us. And, all the technology that we're all using that you're even talking about is built right inside here from my airlines app to my car rentals to all of it. All right Sowmya, give us your 30 second hot take, roughly. >> Taking the cue from Krishna, right? Today, things are available on AWS Marketplace. So, tomorrow, somebody wants to start an airline, they just have to come and plug and play the apps that are available in the marketplace. Especially your supply chain. The Amazon is known for that. And, a small and medium business they want to start something, right, a .com. It's very easy. So, that's something that we are all looking for. The future is going to be very, very bright and great for the businesses, is what I would say because, most of it could be plug and play with all the solutions. >> Paul: It's already been built. >> On the cloud, so, we are looking forward to it. The second thing I would talk about is, we have to take it to scale. How more and more people can leverage AWS, right? The talent is very important and, that is where partners like us focus on re-scaling our talent. We have 600,000 people, right? We are not just... >> 600,000 people! That's basically as many people live in the San Francisco Bay area for contexts for our listeners. It's how many people work for Walmart? >> It's 1.2 million in Walmart? >> Is it really? >> It is, yes, yes. That's work for Walmart, sidebar. >> So from that standpoint, as the company, we are focusing on re-skilling, up-skilling our talent in order to work AWS cloud and so on, so, that they can go and support our customers. That is something that is very important and that's going to be the future as well. Bring it to scale, go faster. >> I love that you just touched on the fact that you essentially have to practice what you preach because, you've got to think about those 600,000 people in a 100 locations across 40 plus different countries. I love it. Sowmya, I'm going to close on that note. The future is bright, just like your fabulous blazer. >> Thank you so much. Krishna, Sowmya, thank you so much for being here with us. We can't wait to see what happens next, who you help next, and how Tata continues to transform. Thank all of you for tuning in today. A full jam packed day of coverage live here from Las Vegas, Nevada. We are at AWS re:Invent with Paul Gillin. I'm Savannah Peterson. We're theCUBE, the leader in High-Tech Coverage. (corporate electronic xylophone jingle outro)

>> You're watching theCUBE. Welcome to our continuous coverage of AWS re-Invent 2021. I'm Dave Nicholson. We've got an amazing event that's been going on for the last four days with two live sets, two studios, more than 100 guests, and two very distinguished gentlemen here on the set with us live in Las Vegas. I'd like to welcome Krishna Mohan, Vice President and Global Head of TCS's AWS Business Unit. Welcome Krishna. >> Thank you Dave. >> Dave: And also with us Aditya Jagapal Nagarajan. >> Thank you. >> Dave: I hope I did your name justice. >> Perfect. >> Right, I tried. And Aditya is Head of Strategy and Business Operations for the TCS AWS Business Unit. Krishna, starting with you, tell us about TCS and AWS over the last year. What's been going on. >> Yeah. >> Thank you Dave for having me here. It's great to be in person actually, back in re-Invent, back in person, 25,000 people, but still we have pretty good measures, health measures that way. So I'm very happy to be here. TCS AWS business unit was formed three quarters back and we actually had always AWS partnership, but we actually felt that it's important to kind of have a separate business unit, which is the full stack, multi dimensional unit providing cloud migration modernization across applications, data, and infrastructure, and also main focus on industry solutions. So it has been a great three quarters, and our partnership only enhanced significantly, predominantly what we're actually seeing in the last one year. The cloud overall transformation, I think it kind of taken a different shape. It used to be cloud migration, modernization, cloud native development, but from there it has moved to enterprise transformation, that's happening on cloud, and specifically AWS majority of the time. So with that, we actually see a lot of customers. Broadly you can categorize them into three, cloud for IT, cloud for business, and cloud for innovation. And we're definitely seeing maximum traction there with our customers across the three categories. So I'm super excited to be here at the re-Invent, you know, a couple of our customers were in the keynote, Abort and Adam and Doug. In the Western Union was the keynote, Shelly covered at Western union transformation in the partner keynote with Doug, and very happy to see Linda Cower, the transformation in the United Headlines with Adam. So it's really great to see how we are helping the customers on the transformation. That's definitely, you know, the way that we see. And we have made significant progress on the overall in the last three quarters. And these kinds of wins and business transformation that has actually happened is what resulted in TCS getting the Raising Star GSA award for us. So I'm pretty happy to actually carry this little thing here. >> Is that what this is? >> Absolutely. So it means a lot because our customer in our kind of reinforcing the value, the TCS, along with AWS is bringing to the customer. >> So I wasn't going to say anything. I just assumed that you were a 2001 Space Odyssey fan and you just brought, you know, a version of the monolith with you. I wasn't sure. Congratulations. >> Thank you. That's a quite an achievement especially in the relatively short period of time. And especially with the constraints that have been placed upon all of us. Did they give you like a schwag bag with a bunch of, with, you know, like they do at the academy awards? Are you familiar with that. >> We had a great fun event on Monday afternoon. >> Fantastic. >> Yeah. >> Aditya, talk about, you're a consultancy, your organization is a consultancy. Talk about how you engage with the customers that you are helping to bridge the divide between what their business requirements are, and the technology that AWS is delivering. Because I think we all agree that everything we're seeing here from AWS is wonderful, but without an organization like yours, actual end users, actual customers, have a hard time driving benefits. So, how do you approach that? >> Gladly thank you, Dave, and thank you for theCUBE for having us here. And just borrowing from what Krishna talked about, the three layers of value creation, the cloud for IT, cloud for business and cloud for innovation. We see the journeys clients take, to start with how they look at IT modernization, and go all the way to business transformation, and look at ecosystem transformation as well. For example, we just heard about Western Union and we just came off of one with SWBC where they have completely modernized the payment systems on AWS and TCS has been the partner for transforming that for them. And that not only just means the technology layers, but also re imagining business processes in the cloud. Moving on from the financial side, if you look at the digital farming, for example, we have been working with some of the leading, the transmitter players in the healthcare industry and in the manufacturing space to look at helping farmers with AI. Right? And helping them look at how they can ensure better analytics and drone capabilities for digital farming. Drug trial development and acceleration for time to market has been a front and center for all of us in the last two years where I've been helping pharmacy organizations get better and will bring up drug trials and reach the end customers better with cloud. So there's various examples here. >> I want to poke on that a little bit. >> Aditya: Yeah. So when TCS is engaging a customer, say in farming versus pharma, how much of your interaction with them is specialized by industry vertical or specific area expertise versus the generic workings that are going to be supporting that effort in the background? What does that look like? Are you going in first with a pharma discussion, first with the farm discussion, as opposed to an overall discussion? >> It's a great point you mentioned Dave because that's the sort of essence of TCS. Because the way we look at it, we actually appeal to the industry specific. So our domain and contextual knowledge is very important to appeal to the customers and to the various stakeholders, no longer are the days where you talk about technology as a means to an end. We talk about how end customers can benefit in that context of what they're going through in that industry. And how can then technology be part of that strategy, right? So, hence, as you rightly said, domain and context first, followed by technology powering the outcome. >> Even though farm and pharma sound a lot alike. >> Right, I showed you the very difference. >> And they may share some things in common. Yes, very, very different. Krishna, talk about your go to market motion. How are clients aware of TCS? Do you have teams that engage clients directly and then bring AWS into the conversation? Or are you being brought in by AWS? Is it a combination? What does that look like? >> So, very good relevant question. So our GTM strategies is TCS has been in the, you know, serving the enterprise customers and IT transformation for 52 years now. So we have a huge base. But specifically from an AWS BU perspective, we are focusing on selective verticals, banking financial services and insurance is large, life sciences, health care, and travel, transportation and hospitality. So these are the verticals that we're actually focusing on, and given our presence in the enterprise sector, we already have a direct sales teams who are engaging with the customers directly on enterprise transformation and business transformation. And once we have that conversation, we actually take all these solutions that we have built on AWS and along with AWS. There are few customers in the last three quarters, after farming the AWS business unit, one thing that we did is with AWS we're proactively going and identifying the logos and the customers. And with the focus not on technology, with the focus on how to solve their problems on the business side and how to create new business models. So it's kind of both. We bring in, AWS brings in logos as well, so Greenfield accounts, and as well as our contextual knowledge of the industry is how the GTM is working out, and working out pretty good. >> You mentioned, you've been at this for 52 years. >> Aditya: Yeah. >> You must've been very young when you started doing this. Talk about the internal dynamics. So think of TCS, the larger organization. You represent the AWS business unit. TCS has been doing this for a long time, predating what we think now of as cloud. I'm sure that you have long existing relationships with customers, where you've been doing things for them that aren't cloudy, and those things keep the lights on at TCS, right? Important sources of revenue. Yet you're going in and you're consulting and saying, hey, you know, it might be better for you, Mr. Customer, to work with AWS and TCS, as opposed to maybe being at a data center that TCS manages, I mean, how do you manage that internal dynamic? You've got to have people at TCS who are saying, stay away, that's my revenue, don't move my cheese. What does that look like? >> Very valid question Dave. So the way that TCS is actually looking at is, twin engine strategy. There's a cost and optimization strategy, which we have. We sell the customers and operations, running the BAU if you will, business as usual, then you have something called growth and transformation. So as a strategy that we are very clear that the path of business transformation is growth and transformation channel. So we as a company are very comfortable cannibalizing our C and O in a business because we want to be relevant to the market, relevant to the customer, and relevant to the partner ecosystem. So the only way you are relevant is actually to challenge yourself, cannibalize your own business, and for the long, you know, strategy of looking at how to grow. And that's how our twin engine strategy is working. And there are a lot of customers where we have developer with contextual knowledge serving 20 years, 25 years of the customers. We know how they work, what their business is actually, you know, what's going to be the future of the business. So we are in a better position to actually transform them. And as a company, we already took cannibalize our revenue. >> So Adi, give us an example of working with a customer and give us an idea of what that customer's perspective is in terms of their place on the spectrum of, I don't want to move anything if I don't have to versus, hey, you guys can't move fast enough to deliver what I want. Where are you seeing that spectrum of customer requirements at this point? Do you feel like you're having to lead people to water still? Where are we with that? >> Well, if you asked me this question a couple of years ago, it would be about, hey, look, here's a beautiful water and the lake looks good, why don't we spend by the side and see what it tastes like? Now the question is, how much water to drink? Right? So the point being that customers have fast realized that cloud is not just an IT decision, it's a business transformation decision. So if I may just call it back what Krishna talked about, the dual engine strategy. A clear Testament to that is some of our relationships, most of our relationships are the matter has been over two decades with our clients. And that's a perfect indication of being constantly relevant for them because as their models change, as their markets change, customer expectations change, we need to constantly innovate ourselves. >> You're innovating your business just like that. >> Absolutely. >> Correct. >> So you know, as we say, you're in the boat with them and you're going through the same changes. >> And so coming back to the question which you asked, the point was we give them a point of what experience they can have with cloud by each stakeholder. The CIO wants to look at how we can look at better sustainability of their operations, keep the lights on as you said, enhance stability with more automatable capabilities, looking at DevOps, the business is completely looking at how can cloud fundamentally change my business model. And you have both these stakeholders coexisting with the same outcome towards enterprise transformation. And that's the experience which we work with them to shape. To say what the starting point is? Where would they like to go? And how can we go to them in the journey? What's interesting here is, nobody has all the answers. Neither is AWS nor customer the TCS, but we are here to create a culture of discovering the right goal and the right answers. It's very important. That's the approach to getting it working. >> Krishna and our last minute together. You've just received the Rising Star Award, 2022 is rapidly approaching, this doesn't put any pressure on you at all for 2022 because people are going to ask, what are those rising stars do again in 2022? What's on the horizon, what are the two of you excited about for next year? >> I think we are super excited with how AWS, you know, definitely in Adam's keynote, if I had to take a couple of points that I'm taking away is in addition to enhancing their core cloud capabilities, but if there's pivoted on industry solutions, you know, the fin space that they have announced, and the industrial solutions that they have announced. So that is where it very clearly aligns to our strategy of TCS, helping customers look for change their business models, implement new business models, create ecosystem play. And that's basically where we are really super excited. And another point which I took from Adam is the, they're focused on Edge with IOT and private 5G. And that's very, very important especially when you look at it both IT, as well as the IOT transformation. So we are super excited with the potential, all the new bells and whistles AWS is rolled out in last four days, And looking forward for few more of this. >> Congratulations again. It's a fantastic acknowledgement of what you've been able to do over the last, just three quarters as you mentioned, closing out 2021 in a very, very good way. Looking forward to 2022. Thank you gentlemen for joining us today here on theCUBE, and thank all of you for joining us, for continuing continuous Cube coverage of AWS re-Invent 2021. We are the leader in hybrid technology event coverage. I'm Dave Nicholson stay tuned for more from theCUBE.