>> Announcer: From around the globe, it's theCUBE. With digital coverage of AWS Public Sector Partner Awards. Brought to you by Amazon Web Services. >> Hi, I'm Stu Miniman, and welcome back to theCUBE's coverage of the AWS Public Sector Partner Awards. We're going to be digging in. This award is for the most customer obsessed migration and happy to welcome to the program two first time guests coming to us from India. First of all, from the partner with Tech Mahindra, we have Gautam Chatterjee. He is the vice president with Tech Mahindra, who's the winner of the award, and they've brought along their customer for this, that is Satyendra Gupta, who is the director of the CPWD, which is the Central Public Works Department, part of the government of India. Gentlemen, thank you so much for joining us. >> Thank you. >> All right, if we could, let's start with just a quick summary of what your organizations do. Gautam, we'll start with you. Tech Mahindra, I think most of our audience, you know, should be aware, you know, large, very well known organization. Congratulations to you and the team on the win. Tell us what your part of Tech Mahindra does. >> Okay. So, Tech Mahindra is a five billion dollar organization, and it's a part of Mahindra and Mahindra. Which is approximately at $22 billion evaluation worldwide. So, Tech Mahindra is primarily into IT services and consulting services for the information technology and information technology related works across the globe. We have got multiple offices, almost around 90 locations across the country, and we have gotten to operations worldwide in different verticals and different geographies. So, as a part of Tech Mahindra, I manage the central government that is the public sector business for Tech Mahindra, based out of New Delhi, in India. And we handle the complete large public sector organizations and different ministries which are coming into the government of India. >> Wonderful! Satyendra, obviously public works, relatively self explanatory, but, tell us a little bit about your organization, your roll, and, if you could, introduce the project that your group worked with Tech Mahindra on. >> Okay, so, Central Public Works Department is a 165 year old organization that was aided by large technology. In 1854 was when this organization started working. The primary responsibility of this organization is to build the consistent works of the government of India. Primarily in the buildings sector. We see predominantly, Tech Mahindra will see predominantly you aiding the department, is that technical add-on to the government of India regarding these concepts and matters. Right, so, this department is spread across the country, from north, and in the south, Kerala. And from Gujarat in the west to another place in the east. This department has departments across the country. We had to use, with all tech with all the top companies we had thought (indistinct) is that only the building but we created and perfected from the government of India, like, the stadiums. That is not so many, wanted something that would have been very useful regarding the tsunami. Tsunami came so the government, the projects we picked up would be constantly small houses that we'd have to give it to. And CPWD, using the info technology since long, but we have it all along (indistinct) in value. Now, last year, it had been decided that we would implement the IT system in the CPWD very hard softwares and will be implementing a single use form, and everything will be connected to each other, too. So, this is what the internet for part of the implementation is. As far as myself is concerned, I am in charge of the implementation of this year for the system in the department. From it's inception to the end, and detailing the whole of the process until all the onboarding of the Tech Mahindra, and the implementation of. And then, from there after waiting a minute to, in the department to make it adaptable, we tell everybody. These are the roles that I have. >> All right, Gautam, if you could, migration's obviously a big part of what I expect Tech Mahindra is helping customers with. Help frame up, you know, the services that you're doing, talk a little bit, if you could, the underlying AWS component of it, and, you know, specifically, give us a little bit about Tech Mahindra's role in the public works project that we were just talking about. >> Okay. So, coming to the relationship and the journey which you have started for the CPWD project, it's around a year, year and a half work when you have started interacting with CPWD. By understanding their business challenges and the business department, which is primarily automating the whole processes. And there are multiple applications, multiple processes which they wanted to automate. Now, definitely once their automation comes into the picture, you have to take place the complete automation of the applications, the complete automations of the infrastructure, and the complete automations of the UI part of it. That is the user perceptions, user interface, right? So, all three has been covered by this company to automation process. As a part of the system integrations business, our main objective is to plan and bring the respective OEMs, who are the best of the great, our technology providers, to bring them to utilize those platforms, and to utilize those course applications, so that, by utilizing those technologies and applications, we can automate the complete process and provide the complete drill down management view to CPWD for their inter-operations and application. In the process of doing that, what we have done, we have brought in SAP as an ace for HANA implementation, which is the primary business applications which will be implemented in CPWD. The inter-user log-in and user interface will be done through a portal, and that portal will be utilizing the Liferay user portal, which will be the front end user interface. There will be an eTendering application, which will be also through one of my large general partners, who will be working together for us for the eTendering applications, which is also a part of ours, and 40 of the whole automation process. And inter-application, eTendering, the portal, and all the applications, as a matter of fact, will be hosted to the cloud on AWS platform. Now, once you're talking about the AWS platform, that means it will implement the complete infrastructure of the service, and the complete platform as a service. So, all the computed storage, everything will be deploying from the AWS cloud, and necessarily all the platform in terms of your database applications, all third-party tools to do the performance testing, management, monitoring. Everything will be provided as a platform of the service by AWS. So, we, engaged AWS from the beginning itself, the AWS team, and SMP team, both major OEMs worked with us very hand and gloves from day one. And we had multiple interactions with the customer. We understood the challenges. We understood the number of users, number of iterations, number of redundancy, number of high, I mean, the kind of high availability they will require in times of the business difficulty of the applications, and based on which, together, along with AWS, Tech Mahindra, and SAP, all three of us together, and I have the complete solutions, architecture, and the optimizations of the whole solutions, so that overall impact comes to CPWD as the customer, the ultimate results, and the business output they deserve. You know? So, that is where we actually interacted. We have got the interactions with AWS solutions team, AWS architect team, along with our interface architect and the solutions team, who worked very closely along with the customers, them desizing so that it exactly matches the requirement not only for today, down the line for the next four years, because the complete implementation cycle is 18 months, and after that, Tech Mahindra is a prime service provider. We'll provide the four years after implementation support to CPWD, because we all understand that any government department, they need government understanding. These kind of business applications implementation is a transformation. Now, this transformation definitely cannot happen overnight. It has to happen through a process, through a cycle, and through a phase, because there will be the users who will be the proactive users who will start using the inter-applications from the beginning, and, gradually, the more and more success, the more and more user friendliness will come into the whole picture. Then, participation for multiple users, multiple stakeholders will come on board. The moment that comes in, the users load, the user's participation and user's load, both into the platforms, both into the infrastructure will keep on changing, keep on increasing, and that is why our role will be how to manage the complete infrastructure, how to manage the complete platform throughout the journey of this transformation of five and a half years. And that is what the exact role as a prime and large MSP Tech Mahindra will perform for the next five and a half years along with AWS, along with CPWD, and along with SAP. (coughs) >> All right, well, Satyendra, Gautam just laid out, I think, a lot of the reasons why they won the customer obsessed award from AWS on this. You know, I think back to earlier in my career and you talk about NSAP rollout, and it's not only the length of time that it takes for the rollout, and the finance involved, but what Gautam was talking about is the organizational impact and adoptions. So, I would love to hear from your side. You know, what were the goals that you had coming into this? It sounds like getting greater adoption inside the organization for using these services. Give us your insight as to, you know, how that roll-out has been going, the goals you had, how you're meeting them, any success metrics that you use internally to talk about how the project has gone so far. >> We implement the Atlas System in the CPWD, the activities going on since a long time. It was more than one and a half years had been passed, we have angers, one of them concerning our ideas and the way we transform our business processes. They have some certain ideas and that the app implementation is the last one. Most of them have been implemented and we have started, started to get ideas to implement some, but we had bad interactions with all the leading IT service providers in the country, along with all the leading cloud service providers in the country, and this, of course, all the leading EIP services, OEMs, EIP, OEMs, so and so. But, it's a long journey, we have a trial approximately half of the deadline from there. To inform returning process, Tech Mahindra has been appointed as the system integrator and they have come with all the sorts of the services that they are offering, for example, they plan to use SAP, and EIP will be in there, as well. This "one life" system for the portal, eTendering, is a primary credit, has been done. And overall everything has been hosted on the AWS cloud platform. So, it's just that, when could we have. And, everybody knows that Amazon is the leading cloud service provider with the largest of the facilities available with us, so, during this journey, we have got lots of support from the AWS via lots of the credit regarding us to get it set up with the AWS team, and continuously boosted our office and explained each of our queries on this, and now, from the march onwards, Tech Mahindra has started the implementation process we are in. More than four months have been passed since then. And we have covered a lot. The whole objective of this implementation is all our activities will be done on this EIP system, only that if somebody is working in the CPWD, you will activate that. Work in the CPWD on the EIP, or you will not be able to work at all. This is a light goal and whole system. But, all of our system is going to be automatic. Earlier, we were having a different idea because when we were working in the silos, everything we wanted to be integrated with each other, and the time that will be invested to make the entry of the different activity at a different time and with the applications, applicants are not talking to each other, they are working in the silos, but that will go away. So, what we are expecting everything will be on the EIP system, as well, and we are expecting the efficiency of the CPWD unit is going to be increased tremendously. Apart from this, they will handle a more number of the works compared to what they were handling and the time in it since. And everything will revolved around the click of the buttons and we need not to go and ask from anybody to give the reports, et cetera. So, problem management must peak, too. By the click of the button, we will also be able to get all the inputs, all the reports with what is going on across the country. And that idea. So, it is going to be really a transformation to the working of the department, and, in whole, the entire public work center of this country is going to be benefited out of this. This has been like a lighthouse today. This EIP implemented in the CPWD is the lighthouse up ahead, so there are more than 30 public work departments, said public work departments are working, so this is going to create and open a window for everybody there. Once it is a success of this implementation, we'll have it far reaching implication on the implementation of that EIP system or a similar idea for implications in the public works or in the whole country. So, so, there's lots of these stakes our there. To any and, hopefully, with the help of Tech Mahindra, with the help of SAP, AWS, and Amazon, one day they will be able to implement successfully and we will, we are going to get the benefit out of. Everybody is going benefit, not only the Central Public Works Department, but all of our stakeholders. All the stakeholders in terms of businesses, in terms of their reach to the Public Works, and there is a new door to open because the IT had not been leveraged the way in the Public Works Department in the central department or the state government. The other IT system hadn't used EIP. It is going, it's a lighthouse headed to success. We'll have a far reaching implication for everybody. >> Well, I tell you, Satyendra, that's been the promise of cloud, that we should be able to do something, and the scalability and repeatability is something that we should be able to go. Gautam, I want to give you the final word on this. You know, speak to how does cloud, how do we enable this to be able to scale throughout many groups within the organization without having to be, you know, as much work, you know. I think about traditional IT, it's, well, okay, I spend a project, I spend so much time on it, and then every time I need to repeat it, I kind of, you know, have that same amount of work. The, you know, labor should go down as we scale out in a cloud environment. Is that, what you feel, the case? You know, help us understand how this lighthouse account will expand. >> Okay. So, any cloud, you know, have initiative nowadays into any organization. It depends. It primarily benefits in both the ways. Number one, the organization doesn't require to invest up front on the capital expenditure part of it. That's very important. Number two, the organization has got the flexibility to scale up and scale down based on the customer requirements. Within a click of the mouse. It doesn't take any time. Because the inter-positioning of the infrastructure is available with the cloud infrastructure service provider. And, similarly, the scaling of the platforms, that's also available with the cloud infrastructure provider. So, once you do the complete mapping requirement and the sizing for the entire tenure of the project, then the provisioning and deprovisioning is not a matter of time, it can happen with a click of mouse. That's number one. Number two, it's become a challenging activity for any government organization to have their own IT set-up. To manage such a huge, mammoth task of the entire infrastructure, applications, services, troubleshooting, 24 by 7, everything. So, that's not expected from the large government organizations, as such, because that's not their business. Their business is to run the country, their business to run the organization, their business to grow the country's different ideas. And, the IT services organizations, like Tech Mahindra, is there to support those kind of automation processes. And, the platforms which are available on the cloud nowadays, that's the ease of inter-applications, inter-management, monitoring, availability of the entire infrastructure, that makes use of the whole, complete system. So, it all works together. It's not a thing that the system integration organizations already will do the all new reform. It has to happen in synergies. So, application has to work together, infrastructure has to be available together, the management, monitoring has to happen, scaling up, scaling down has to happen, all kinds of updates, upgrades, and badges down the line for the company, continuing of the whole contract has to happen so that the system, once up and running and benefited, it's performing at least for a period of the next five years, as the tenure of the contract, in multiple department happens. Now, what Mr. Gupta was saying, it's very very true that CPWD is the kind of motherly organizations for all public works departments in the country. And, all the public works departments in the country are eagerly looking at this project. Now, it is very important for all of us, not only for Tech Mahindra, Tech Mahindra, SAP, Liferay, and AWS, together, to work and make this project as a success, because it is not a reason that, as a simple customer, this project has to be successful. It's a flexible project for the government of India, and it's been monitored by Didac Lee, the government of India officials, and top ranking bodies on a day in and day out basis, number one. Number two, if we become successful together in this project, there will be an avenue for what Satyendra Gupta has said. That all state PWDs will be open to everybody. They will try and adopt, and they will try and implement a similar kind of system to all the respective states in the country. So it's a huge opportunity in terms of technology enhancement, automations, infrastructure, applications, and moreover, as a service provider, to provide the services to all these bodies, together, which, I feel, it's a huge huge opportunity for all of us together, and we are confident that we will work together, hand in gloves, the way we have done from the day one of this initiative, and we'll take it forward. >> All right, well Satyendra, thank you so much for sharing the details of your project, wish you the best of luck with that going forward. And, Gautam, congratulations again to Tech Mahindra for winning the most customer obsessed migration solution. Thank you both for joining. >> Both: Thank you. >> Thank you very much. >> Thank you very much. >> All right, and thank you for joining. I'm Stu Miniman, this is theCUBE's coverage of AWS Public Sector Partner Awards. Thanks for watching. >> Gautam: Thank you very much. (bright upbeat music)

>> live from Las Vegas. It's the Cube covering magenta. Imagine twenty nineteen. Brought to you by Adobe. >> Hey, welcome back to the Cube. Lisa Martin at Imagine, twenty nineteen from the Wynn Las Vegas. It's happy hour here, but I really wish I had a Coke. I don't have one. But I do have a gentleman from Coca Cola, please doing me and welcoming a couple of guests to the Cube. We have Enrique no great day. The director of Direct to Consumer for Coca Cola Mexico. Enrique, Thank you for joining us. >> Thanks, Lisa. Nice to meet you. >> And we have from forty for Raghu Kerala managing partner. Welcome to >> the Cube. You nailed the name. There you go. Talk >> to >> that interview. I did my best. All right, so here we are in imagine, twenty nineteen with about thirty, five hundred or so people. This show is one that has a tremendous amount of energy. It's like you gave everybody a cook when they walked in the door. Didn't really need it, But we've heard a tremendous amount of positivity people very excited for being able to leverage the power of data to deliver really impactful experiences and as consumers of any product. We want a brand to know us. We want them to help us make our lives better. Before we dig into that with Coca Cola, argue, let's start with you. Forty four is one of magenta owes partners. Give us a little bit of a history there on what you guys do, together with the Gento and four customers like Coca Cola, Mexico. >> Thank you, Lisa, and thank you for inviting us here today. Well, when we put together forty four, we ask yourself some questions like, How do we aspire to be great? And one of the things was to surround ourselves with great partners and adobes definitely been a great partner for us, because what we want to do is bring tea to our customers. A not just a sight but an experience for their consumers. They can live on and grow and invest in a platform. And what we found with Adobe and the Magenta Commerce cloud was a way that we could start building something in an array, tours greatness by using data and insights to build upon our knowledge. And luckily, way found a great partner in Coca Cola that we could aspire to be great together to the end. Consumer e commerce is still in this early days, and what we wanted to say is that a great brand could start and start looking at e commerce in a way to improve their customers. Lives be available in moments that of need and moments of want. And that's something we started doing with North America about four years ago and brought that to Western Europe. And now Lat Ham in the last year has been a great experience partnering with you. >> CocaCola is a brand that everybody knows globally. It's one of those almost feel good brands, right? I mean, you just can't help but get a smile on your face when somebody asked If you want a cup full, of course, who would say no to that? Give me a little lemon twist and I'm very happy, but something that you guys are doing together with Coca Cola. Mexico was really inspirational, and it's really helping to transform and improve people's lives. And we could talk to us about the program that you're building with forty four and how it's actually making giving people access to things that they don't just want that they actually need, like, quality of life, type of sure products. >> So thanks. Thanks a lot, Lisa, for the invitations. So first of all, you know, we have a big challenge, because way No, we have a great brand way, actually have a lot of brands, and that's the challenge. So how can we create this? The solution where we can access people to this? Never. It's for life. So it's not only Coke way have a lot of different products, and Wei have in Mexico is that it's, ah, project that we are calling Coca Cola. It's Coke at home on what we do there is. We are providing the consumers a subscription model where we are enabling the access to multiple beverage products any time on everywhere. So that's that's That's the ambition we have we launched last year in the city of Monterrey. It's It's our first city. We are planning to scale this business into the whole country and probably Latin America. First on, why not probably the states on some foreseeable future. >> So this is more than on demand. I live in Silicon Valley, where we're pretty, you know, we have high expectations and I want to order something, whether it's on door dash or through Google expressed our Amazon that I wanted to show up within an hour. But that's, you know, I might be lazy, that I don't actually want to get in my car and driver walk somewhere. But what you're talking about this is this is not just I want Coca Cola products on demand. This is actually reaching people that really have a strong and need for this type of service. Talk to us about that human interaction and what you guys are really enabling there for your consumers. >> Sure, so So, yeah, United. So the thing is, what we see, the big opportunity here is way. Want to be closer to our consumers? We went to understand them. We want to to hear from them, to receive feedback directly back the way we are used to working Coca Cola in the past one hundred and thirty three years that that's a history of cardiac alights way have the customers that interact with consumers, and then we get some information from the consumers. We've been great doing marketing campaigns, you know. But right now the challenge that we're facing is we want to have direct feedback from them. So we're creating this eco system where we are getting feedback. We're getting knowledge from them, and we know exactly what what's their their needs. The pain points, their suffering, Andi the way what we can solve them and probably eventually some future products. But we can create for them with the specific necessities that they have. So that's what we're creating there. That's a big thing. >> And so we're gonna talk to us about the opportunity to work with a brand like Coca Cola that's been around for over one hundred thirty years, talk about transformation and be able to enable them to really kind of not just delight customers. But there's an emotional connection that people >> have this products. So we always say, like ideally done way can add value from the state of desire to the state of consumption, and in between is a transaction. It's fulfillment, its operations and perhaps unique to most clients of, um, Magenta and Adobe. Coca Cola in Mexico owns a full relationship, and it's a full branded piece from creating that desire in your heart in your mind in your taste buds, but then owning that all the way through the delivery trucks and the people delivering it to your door. And that's something that a CPD firm just actually, I'm not sure of any other CPV firm does in the US or in Mexico at this point. And but then what is the excellence mean? We haven't untidy of excellence of what Coke means to us, the nostalgia and what it means today. But that also raises the high bar because we're not allowed to not be excellent at any other touch point of the brand. But definitely it's fun, right? It's a challenge, you know, making money online. That's the easy part, Being really proud of what you're doing online. That's kind of what makes you go to work every day. >> Being relevant for consumers is what, yeah, >> being relevant? Absolutely, especially because there's a lot of choice with most products and services that are available to us as consumers these days. And if you think of you know, we've been talking a lot at this event about the customer experience and customer experience management, and how can Adobe Inn Magenta enable their customers to use data to understand what delivering what my customer wants to improve. Whether it's, you know, we talked to HP Inc this morning allowing me to order a new PC or printed or ink and have it delivered specifically exactly the way that I wanted to. Whether it's, you know, getting a Coca Cola. I want whoever I'm interacting with to give you a seamless experience. But use the data that you're collecting about me to make my life better. Make my life easier, more seamless. Frictionless. How are you guys at forty for helping Enrique and team utilize that data too crude to really enhance this consumer experience and maybe even create more brand loyalty? Yeah, it's >> interesting. I think data is a tool, but then your hypothesis, where you go from has to be endemic to the brand and for Coca Cola. On the internal, we think of it as a portfolio portfolio of different products in different needs states from hydration to enjoyment from special moments to everyday moments. But then that allows you to start thinking, How do I be part relevant part of more moments and then you could say, Where does data fit into that and now I can understand how there's a new moments being made because people's lives change and the youth always find different ways in different ways of living in different way from being. How can we be relevant to them through our throughout all of that, from the moment you wake up in what you need state is there to special moment of happiness, and they have a company that has products that could live up to. All of that is great and you know you need a portfolio. But you also need to being desire and wanted need all together in one thing, because one person has all of that and one company came, fulfill it if you think about it from a idea of moment. But then what data? Khun, Due to bring those to life >> so soon being relevant, continuing to be relevant is challenging. It's going to require you to really look at trends across a spectrum of, say, consumer behaviors. Enrique, what are some of the trends that you guys are seeing with this project that you've launched in Mexico, and how were you going to be using those trends to expand this globally? >> Sure, Yeah, So? So first of all, as you, as you know, probably e commerce in Mexico is is quite a small right now. So the thing is, it's growing in, you know, very aggressive rates on DH. It happens the same in the rest of Latin America countries. So what What other retailers are looking at is they want to create this this big business right now because they know that in the future it's going to be the competitive advantage for them. So So I think that's something that not many sippy jeez are looking at. There's a lot off are things that must happen inside the companies to enable this on DH. In my experience, the most challenging things and it's not a trend, but it's it's a challenge that we face us as a big city. Gee, Cos is how can we change the culture inside the company? Because this is the main barrier we have. We face when we see and I I'm going to give you the example of Mexico when we see the digital sales of the beverage in Mexico, it comes about two point five percent of the total sales that we have so its its really small if you compare it to the rest of the retail. So whenever we go to the to the rest of the corporation and the rest of the building in Mexico, we say that we want in best, and we want to do there's there's a lot of barriers, you know on the challenge, the main challenge that we face right now. The's companies that want to go direct ical Sumer is this is happen. We changed the mindset, change the culture, and I think that's the most relevant. It's no trend, but it's It's the most relevant challenge that we're facing right now, >> a big challenge because not just for for every convict, but a company with the history that Coca Cola has to be able to start leveraging that data to start to change mindsets and ship cultures. Where are you guys on that journey? And how is your partnership with forty four may be a facilitator of that cultural change? >> Yeah, sure, So it's to be really honest. We're we're beginning this journey way have some countries that are ahead of us. We have some examples in China, For example, curriculum, China's great things cortical in North America is doing very big things in Mexico and Latin America. We're starting the journey on the thing. What we realized is that we need to get together with people that know of this matter. Way are really good at marketing. We're really good at a commercial approach. Operational approach ware not the best at the commerce, but we. That's why we are partnering with guys that no one, we're partnering with platforms like Adobe Magenta, too. To achieve this, that's that's the thing, right? >> Yeah, >> Rookie will finish with you. What are some of the things that you have seen and heard at? Imagine twenty nineteen from a technology innovation perspective that give you the confidence that adobe in Magenta Technologies are going to be able to deliver, what it is that Enrique and his team need to make that barrier change internal evaporate. Yeah, >> I mean, I think when you think of technology right now, even within adobes, it's what the combination of different products that adobe has and how they're going to come together. So the roadmap is a critical piece of it. I think there's been a great announcement of Sensei's coming in and being part of the core offering to make each interaction a little smarter, but also really see the payoff and save what's the real need that trying to be solved, then back that into the products that you see to cut between the different between a press release and a road map? And I think when you come to a summit like this, you hear things from Adobe. But then you also hear the reactions from the customers. And if you hear those both at the same time, you find that great thing in the middle >> of >> what's actionable. And I think if you think of only customer opinions or the what the platform says individually, I think they're less relevant than finding that really time reaction to trends and say, Honestly, sometimes you're drowning in technology and you wantto move the business forward and react to that weak sales that month's numbers. But then you say, Well, let me take a step back and look at the road map or vice versa, and I think everybody's in different stages of where they're going. So until you get that wisdom from everybody else, anyone announcement might be might take you off course. But then you start saying other people are in my boat. Other people are filling my opportunity, sent my sense of opportunity, and other people are feeling my sense of pain. And it's great to see a community come together. It's five thousand people that all want to accomplish something different things, but they want to accomplish success. Whatever. However, they personally define it. >> And it is to your point. It's a very, very strong community here. But we thank you both so much for taking the time to share with us what you guys are doing together with Coca Cola run that everybody knows and loves. So I say we go get a cookie cola and wrap this segment. What do you think you're all right? >> Moment is coming. >> Fantastic. You're watching the Cube. I'm Lisa Martin from Imagine, twenty nineteen from the Wynn Las Vegas. Thanks for watching