Susie Wee, Cisco DevNet | Cisco Live EU 2019
>> Live from Barcelona, Spain, its theCUBE, covering Cisco Live! Europe, brought to you by Cisco, and its ecosystem partners. >> Hello everyone, welcome back to theCUBE's live coverage here in Barcelona, Spain, for Cisco Live! Europe 2019, I'm John Furrier, with my co-host Dave Vellante as well as Stu Miniman has been co-hosting all week, three days of coverage, we're in day two. We're here with very special guest, we're in the DevNet Zone, and we're here with the leader of the DevNet team of Cisco, Susie Wee, Senior Vice President, CTO of Cisco DevNet, welcome, good to see you. >> Thank you, good to see you, and I'm glad that we have you here again in the DevNet Zone. >> You've been running around, it's been super exciting to watch the evolution, we chatted a couple of years ago, okay we're going to get some developer-centric APIs and a small community growing, now it's exploding. (Susie laughs) Feature of the show, the size gets bigger every year. >> It was interesting, yeah, we took a chance on it right? So we didn't know and you took this bet with me is just that the network is becoming programmable, the infrastructure is programmable, and not only is the technology becoming programmable, but we can take the community of networkers, IT infrastructure folks, app developers and get them to understand the programmability of the infrastructure, and it's really interesting that, you know, these classes are packed, they're very deep they're very technical, the community's getting along and, you know, networkers are developers. >> Yeah you know, you nailed it, because I think as a CTO, you understood the dev-ops movement, saw that in cloud. And I remember my first conversation with you like, you know, the network has a dev-ops angle too if you can make it programmable, and that's what it's done, and you're seeing Cisco's wide having this software extraction, ACI anywhere, hyperflux anywhere, connected to the cloud, now Edge. APIs are at the center, the DNA Center platform. >> Yes! >> API First, very successful project. >> Yes yes, it's-- >> This is the new DNA of Cisco is APIs, this is what it's all about. >> It is, it is and you know, like at first, you know, when we started this journey five years ago a few of our products had APIs, like a few of them were programmable. But you know, you don't take your network in overnight, it's programmable when you have this type of thing. But we've been building it in, and now practically every product is programmable, every product has APIs, so now you have a really rich fabric of yeah, security, data center, enterprises and campus and branch networks. Like, and it can now, put together really interesting things. >> Well congratulations, it happened and it's happening, so I got to ask the question, now that it's happening, happened and happening, continuing to happen, what's the impact to the customer base because now you're now seeing Cisco clearly defining the network and the security aspect of what the network can do, foundationally, and then enabling it to be programmable. >> Yeah. >> What's happening now for you guys, obviously apps could take advantage of it, but what else is the side effect of this investment? >> Yeah so, the interesting thing is, if we take a look at the industry at large, what happens is, you kind of have the traditional view of, IT, you know, so if you take a look at IT, you know, what do you need it for? I need it to get my compute, just give me my servers, give me my network, and let's just hope it works. And then it was also viewed as being old, like I can get all this stuff on the cloud, and I can just do my development there, why do I need all of that stuff right? But once you take it, and you know, the industry has come along, what happens is, you need to bring those systems together, you need to modernize your IT, you need to be able to just, you know, take in the cloud services, to take the applications come across, but the real reason you need it is because you want to impact the business, you know, so kind of what happens is like, every business in the world, every, is being disrupted right, and if you take a look, it has a digital disruptor going on. If you're in retail, then, you know, you're a brick and mortar, you know, traditionally a brick and mortar store kind of company, and then you have an online retailer that's kind of starting to eat your lunch, right, if you're in banking, you have the digital disruption like every, manufacturing is starting to get interesting and you know, what you're doing in energy. So all of this has kind of disruption angles, but really the key is that, IT holds the keys. So, IT can sit there and keep its old infrastructure and say, I have all this responsibility, I'm running this machinery, I have this customer database, or you can modernize, right? And so you can either hold your business back, or you can modernize, make it programmable and then suddenly allow cloud native, public, private cloud, deploy new applications and services and suddenly become an innovative platform for the company, then you can solve business problems and make that real, and we're actually seeing that's becoming real. (laughs) >> Well and you're seeing it right in front of us. So a big challenge there of what you just mentioned, is just having the skills to be able to do that but the appetite of this audience to absorb that knowledge is very very high, so for example, we've been here all week watching, essentially Cisco users, engineers, absorb this new content to learn how to basically program infrastructure. >> That's right, and it's not Cisco employees, it's the community, it's the world of like, Cisco-certified engineers like, people who are doing networking and IT for companies and partners around the world. >> And so, what do they have to go through to get from, you know, where they were, not modernized to modernized? >> Yeah, and actually, and that's a good way 'cause when we look back to five years ago, it was a question, like we knew the technology was going to become programmable and the question is, are these network guys, you know, are these IT guys everywhere are they going to stay in the old world are they really going to be the ones that can work in the new world, or are we going to hire a bunch of new software guys who just know it, are cloud native, they get it all, to do it all. Well, it doesn't work that way because to work in oil and gas, you need some expertise in that and those guys know about it, to work in, you know, retail and banking, and all of these, there's some industry knowledge that you need to have. But then you need to pick up that software skill and five years ago, we didn't know if they would make that transition, but we created DevNet to give them the tools within their language and kind of, you know if they do and what we found is that, they're making the jump. And you see it here with everyone behind us, in front of us, like they are learning. >> Your community said we're all in. Well I'm interested in, we've seen other large organizations infrastructure companies try to attract developers like this, I'm wondering is it because of the network, is it because of Cisco? Are there some other ingredients that you could buy, is it the certified engineers who have this appetite? Why is it that Cisco has been so successful, and I can name a number of other companies that have tried and failed, some of them even owned clouds, and have really not been able to get traction with developers, why Cisco? >> Well I mean, I think we've been fortunate in many ways, as we've been building it out but I think part of it, you know like the way any company would have to go about you know, kind of taking on programmability, dev-ops, you know, these types of models, is tough, and it's, there's not one formula for how you do it, but in our case, it was that Cisco had a very loyal community. Or we have, and we appreciate that very loyal community 'cause they are out there, workin' the gear, building the networks like, running train stations, transportation systems you know, running all around the world, and so, and they've had to invest a lot into that knowledge. Now we then, gave them the tools to learn, we said, here's coding 101, here's your APIs, here's how to learn about it, and your first API call will be get network devices. Here's how you automate your infrastructure, here's how you do your things, and because we put it in, they're grabbing on and they're doing it and you know, so, it was kind of having that base community and being respectful of it and yet, bringing them along, pushing them. Like we don't say keep doing things the old way yes, learn software, and we're not going to water down how you have to learn software. Like you're going to get in there, you're going to use Rest APIs, you're going to use Postman, you're going to use Git, and we have that kind of like first track to just get 'em using those tools. And we also don't take an elitist culture like we're very welcoming of it, and respectful of what they've done and like, just teach 'em and let 'em go. And the thing is like, once you do it, like once you spend your time and you go oh, okay, so you get the code from GitHub, I got it, now I see all this other stuff. Now I made my Rest API call and I've used Postman. Oh, I get it, it's a tool. Just, once you've done just that, you are a different person. >> And then it's business impact. >> Then it's business, yeah no and like then you're also able to experiment, like you suddenly see a bigger world. 'Cause you've been responsible for this one thing, but now you see the bigger world and you think differently, and then it's business impact, because then you're like okay, how do I modernize my infrastructure? How can I just automate this task that I do every day? I'm like, I don't want to do that anymore, I want to automate it, let me do this. And once you get that mindset, then you're doing more, and then you're saying wait, now can I install applications on this, boy, my network and my infrastructure can gives lots of business insights. So I can start to get information about what applications are being called, what are being used, you know, when you have retail operations you can say, oh, what's happening in this store versus that store? When you have a transportation system, where are we most busy? When you're doing banking, where is like, are you having mobile transactions or in-store transactions? There's all this stuff you learn and then suddenly, you can, you know, really create the applications that-- >> So they get the bug, they get inspired they stand up some quick sandbox with some value and go wow-- >> Or they use our DevNet Sandbox so that they can start stuff and get experi-- >> It's a cloud kind of mindset of standing something up and saying look at it, wow, I can do this, I can be more contributing to the organization. Talk about the modernization, I want to get kind of the next step for you 'cause the next level for you is what? Because if this continues, you're going to start to see enterprises saying oh, I can play in the cloud, I can use microservices. >> Yes. >> I can tap into that agility and scale of the cloud, and leverage my resources and my investment I have now to compete, you just mentioned that. How is that going to work, take us through that. >> Yeah and there's more, in addition to that, is also, I can also leverage the ecosystem, right? 'Cause you're used to doing everything yourself, but you're not going to win by doing everything yourself, even if you made everything modern, right? You still need to use the ecosystem as well. But you know, but then at that stage what you can do and actually we're seeing this as, like our developers are not only the infrastructure folks, but now, all of the sudden our ISVs, app developers, who are out there writing apps, are able to actually put stuff into the infrastructure, so we actually had some IoT announcements this week, where we have these industrial routers that are coming out, and you can take an industrial router and put it into a police car and because a police car has a dashboard camera, it has a WiFi system, it has on-board computer, tablets, like all of this stuff, the officer has stuff, that's a mobile office. And it has a gateway in it. Well now, the gateway that we put in there does app hosting, it can host containerized applications. So then if you take a look at it, all the police cars that are moving around are basically hosting containerized apps, you have this kind of system, and Cisco makes that. >> In a moveable edge. >> And then we have the gateway manager that does it, and if you take a look at what does the gateway manager do it has to manage all of those devices, you know, and then it can also deploy applications. So we have an ability to now manage, we also have an ability to deploy containers, pull back containers, and then this also works in manufacturing, it works in utility, so you have a substation, you have these industrial routers out there that can host apps, you know, then all of a sudden edge computing becomes real. But what this brings together is that now, you can actually get ISVs who can actually now say, hey I'm an app developer, I wanted to write an app, I have one that could be used in manufacturing. I could never do it before, but oh, there's this platform, now I can do it, and I don't have to start installing routers, like a Cisco partner will do it for a customer, and I can just drop my app in and it's, we're actually seeing that now-- >> So basically what's happening, the nirvana is first of all, intelligent edge is actually possible. >> Yes. >> With having the power at the edge with APIs, but for the ISVs, they might have the domain expertise at saying, hey I'm an expert on police, fire, public safety, vertical. >> Yes. >> But, I could build the best app, but I don't need to do all this other stuff. >> Yes. >> So I can focus all my attention on this. >> Yes. >> And their bottleneck was having that kind of compute and or Edge device. >> Yes. >> Is that what you're kind of getting at? >> Yeah, and there's, exactly it was because you know, I mean an app developer is awesome at writing apps. They don't want to get into the business of deploying networks and like even managing and operating how that is, but there's a whole like kind of Cisco ecosystem that does that. Like we have a lot of people who will love to operationalize that system, deploy that, you know, kind of maintain it. Then there's IT and OT operators who are running that stuff, but that app developer can write their app drop it into there, and then all of that can be taken care of. And we actually have two ISVs here with us, one in manufacturing, one in utilities, who are, you know, DevNet ISV partners, they've written applications and they actually have real stories about this, and kind of what they had to say is, like in the manufacturing example, is okay, so they write, they have this innovation, I wrote this cool app for manufacturing, right? So there's something that it does, it's building it, you know, they've gotten expertise in that, and then, as they've been, they're doing something innovative, they actually need the end customer, who does, the manufacturer, to use it, and adopt a new technology. Well, hey, you know, I'm running my stuff, why should I use that, how would I? So they actually work with a systems integrator, like a channel partner that actually will customize the solution. But even that person may not have thought about edge computing, what can you do, what's this crazy idea you have, but now they've actually gotten trained up, they're getting trained up on our IoT technologies, they're getting trained up on how to operationalize it, and this guy just writes his app, he actually points them to the DevNet Sandbox to learn about it, so he's like, no let me show you how this Edge processing thing works, go use the DevNet Sandbox, you can spin up your instance, you can see it working, oh look there's these APIs, let me show you. And it turns out they're using the Sandbox to actually train the partners and the end customer about what this model is like. And then, these guys are adopting it, and they're getting paying customers through this. >> Did you start hunting for ISVs, did they find you, how did that all transpire? >> It kind of happens in all different ways. (laughter) >> So yes. >> Yeah yeah, it happens in all different ways, and basically, in some cases like we actually sometimes have innovation centers and then you have you know, kind of as you know, the start-up that's trying to figure out how to get their stuff seen, they show up, we look for it. In our case in Italy, with the manufacturing company, then what happened was, the government was actually investing and the government was actually giving tax subsidies for manufacturing plants to modernize. And so, what they were doing was actually giving an incentive and then looking for these types of partners, so we actually teamed up with our country teams to find some of these and they have a great product. And then we started, you know, working with them. They actually already had an appreciation for Cisco because they, you know, in their country, they did computer science in college, they might've done some networking with the Cisco Networking Academy, so they knew about it, but finally, it came that they could actually bring this ecosystem together. >> Susie, congratulations on all your success, been great to be part of it in our way, but you and your team have done an amazing job, great feedback on Twitter on the swag got the-- (laughter) Swag bag's gettin' a lot of attention, which is always a key important thing. But in general, super important initiative, share some insight into how this has changed Cisco's executive view of the world because, you know, the cloud had horizontal scalability, but Cisco had it too. And now the new positioning, the new branding that Karen Walker and her team are putting out, the bridge to tomorrow, the future, is about almost a horizontally scalable Cisco. It's everywhere now so-- >> Yeah the bridge to possible, yeah. >> Bridge to possible, yes. >> Yeah well I mean, really what happens is, you know, there was a time when you're like, I'm going to buy my security, I'm going to buy my networking, I'm going to buy my data center, but really more and more people just want an infrastructure that works, right? An infrastructure that's capable that can allow you to innovate, and really what happens, when you think about how do you put all of these systems together, 'cause they're still individual, and they need to be individual in best in class products, well the best way to put 'em together is with APIs. (laughs) So, it's not that you need to architect them all into one big product, it's actually better to have best in class, clearly define the APIs, and then allow, as kind of modularity and to build it out. So, really we've had tremendous support from Chuck Robbins, our CEO, and he's understood this vision and he's been helping, kind of, you know, like DevNet is a start-up itself, like he's been helping us navigate the waters to really make it happen and as we moved and as he's evolved the organization, we've actually started to get more and more support from our executives and we're working across the team, so everything that we do is together with all the teams. And now what we're doing is we're co-launching products. Every time we launch a new product, we launch a new product with the product offer and the developer offer. >> Yeah. >> So, you know, here we've launched the new IoT products. >> With APIs. >> And, with APIs, and IOX and App-posting capabilities and we launched them together with a new DevNet IoT developer center. At developer.cisco.com/iot, and this is actually, if you take a look at the last say half year or year, our products have been launching, you'll see, oh here's the new DNA Center, and here's the new DevNet developer center. You know, then we can say, here's the new kind of ACI, and here's the new ACI developer center. Here's the new Meraki feature, here's the new ACI-- >> And it's no secret that DNA Center has over 600 people engineers in there. >> Yeah (laughs) >> That public information might not be-- >> You know, but we've actually gotten in the mode in the understanding of you know, every product should have a developer offer because it's about the ecosystem, and we're getting tremendous support now. >> Yeah a lot of people ask me about Amazon Web Services 'cause we're so close, we cover them deeply. They always ask me, hey John, why is that, why is Amazon so successful I go, well they got a great management team, they've got a great business model, but it was built on APIs first. It was a web service framework. You guys have been very smart by betting on the API because that's where the growth is, so it's not Amazon being the cloud, it's the fact that they built building blocks with APIs, that grew. >> Yes. >> And so I think what you've got here, that's lightening in the bottle is, having an API strategy creates more connections, connections create more fabric, and then there's more data, it's just, it's a great growth vehicle. >> Absolutely. >> So, congratulations. >> Thank you. >> So is that your market place, do you have a market place so it's just, I guess SDKs and APIs and now that you have ISVs comin' in, is that sort of in the plan? >> We do, no we do actually so, so yeah so basically, when you're in this world, then you have your device, you know, it's your phone, and then you have apps that you download and you get it from an app store. But when we're talking about, you know, the types of solutions we're talking about, there is infrastructure, there is infrastructure for you know, again, utilities companies, for police stations, for retail stores, and then, you have ISV applications that can help in each of those domains. There's oftentimes a systems integrator that's putting something together for a customer. And so now kind of the app store for this type of thing actually involves, you know, our infrastructure products together with kind of, and infrastructure, and third-party ones, you know, ISV software that can be customized and have innovation in different ways together with that system integrator and we're training them all, people across that, but we actually have something called DevNet Exchange. And what we've done is there's actually two parts, there's Code Exchange, which is basically, pointers out to you know, source code that's out in GitHub, so we're just going out to code repos that are actually helping people get started with different products. But in addition, we have Ecosystem Exchange, which actually lists the ISV solutions that can be used as well as the system's integrators who can actually deliver solutions in these different domains, so you know, DevNet Ecosystem Exchange is the place where we actually do list the ISVs with the SIs you know, with the different platforms so, that's the app store for a programmable infrastructure. >> Susie, congratulations again, thank you so much for including us in your DevNet Zone with theCUBE here for three days. >> Thank you for coming to us and for really helping us tell the story. >> It' a great story to tell and it's kickin' butt and takin' names-- (laughter) Susie Wee, Senior Vice President and CTO of DevNet, makin' it happen just the beginning, scratching the surface of the explosion of API-based economies, around the network, the network value, and certainly cloud and IoT. Of course, we're bringing you the edge of the network here with theCUBE, in Barcelona, we'll be back with more live coverage day two, after this short break. (upbeat music)
SUMMARY :
brought to you by Cisco, and its ecosystem partners. with the leader of the DevNet team of Cisco, that we have you here again in the DevNet Zone. Feature of the show, the size gets bigger every year. the community's getting along and, you know, Yeah you know, you nailed it, This is the new DNA of Cisco is APIs, But you know, you don't take your network in overnight, and the security aspect of what the network can do, and you know, what you're doing in energy. So a big challenge there of what you just mentioned, it's the community, it's the world of like, to work in oil and gas, you need some expertise in that is it because of the network, is it because of Cisco? and they're doing it and you know, so, and then suddenly, you can, you know, kind of the next step for you 'cause I have now to compete, you just mentioned that. So then if you take a look at it, it has to manage all of those devices, you know, the nirvana is first of all, intelligent edge but for the ISVs, they might have But, I could build the best app, And their bottleneck was having that it's building it, you know, they've gotten It kind of happens in all different ways. And then we started, you know, working with them. because, you know, the cloud had horizontal and he's been helping, kind of, you know, So, you know, here we've launched if you take a look at the last say half year or year, And it's no secret that DNA Center of you know, every product should have it's the fact that they built building blocks and then there's more data, it's just, and then you have apps that you download thank you so much for including us in your DevNet Zone Thank you for coming to us and for really Of course, we're bringing you the edge of the network here
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Liz Centoni, Cisco | Cisco Live EU 2019
>> Live, from Barcelona, Spain, it's theCUBE! Covering Cisco Live! Europe brought to you by Cisco and its ecosystem partners. >> Welcome back everyone, live here, in Barcelona, Spain, it's theCUBE's coverage of Cisco Live! Europe 2019, I'm John Furrier my co-host Dave Vellante, our next guest is Liz Centoni, Senior Vice President, General Manager of the IoT group at Cisco, formerly as part of the engineering team, Cube alumni, great to see you again, thanks for coming on! >> Great to be here, always good to see you guys. >> So you're in the center of a lot of news, IOT, edge of the network, redefining networking on stage, we heard that, talk about your role in the organization of Cisco and the products that you now have and what's goin' on here. >> So I run our IoT Business group. Similar to what we do with EN, data center, all of that, it has the engineering team, product management team, we build products, solutions, that includes hardware, software, silicon, take 'em out to market, really in IoT it's about you know, the technology conversation comes second. It's like, what can you deliver in terms of use case, and business outcomes that comes first. And it's more about what technology can enable that, so the conversations we have with customers are around, how can you really solve my kind of real problems. Everything from, I want to grow my top line, I want to get closer to my customers, because the closer I get to my customers, I know them better, so obviously, I can turn around and grow my top line. And I want to optimize everything from internal process to external process, because just improves my bottom line at the end of the day. >> So a lot of news happening here around your team, but first, talk about redefining networking in context to your part because, edge of the network has always been, what is, you know, edge of the network, now it's extending further, IoT is one of those things that people are looking at from a digitization standpoint, turning on more intelligence, with a factory floor or other areas, how is IoT changing and what is it today? >> So you gave an example of you know, digitizing something like a factory floor. Right, so let's talk about that. So what do customers on the factory floor want to do? They've already automated a number of this factory floors, but what they want to do is get more efficient. They want better EL, they want better quality. They want to bring security all the way down to the plant floor, 'cause the more and more you connect things, the more you've just expanded your threat surface out pretty significantly. So they want to bring security down to the plant floor because these are environments that are not brand new they had brown field equipment they had green field equipment. They want to be able to have control over what device gets on the network with things like device profiling. They want to be able to do things like, create zones so that they can do that with things like network segmentation so when and if an attack does happen, they can contain the attack as much as possible alright? Now, what you need in terms of a factory floor, automation, security, to be able to scale, to have that flexibility, that's no different than what you have in the enterprise already. I mean we've been working with our IT and enterprise customers for years, and you know, they, it's about automation and security, it's about simplicity. Why not extend that out, the talent that IT has, the capability that it has, it really is a connective tissue that you're extending your network from that carpeted space, or your clean space into outside of the office, or into the non-carpeted space so it's perfect in terms of saying, it's about extending the network into the non-traditional space that probably IT doesn't go into today. >> Well right and it's a new constituency, right? So, how are you sort of forging new relationships, new partnerships, what is, describe what that's like, with the operations technology folks. >> I mean at Cisco, we have great partnerships with the IT organization, right? I mean we've got more than 840,000 customers and our sales teams, our product teams do a good job in terms of listening to customers. We're talking more and more to the line of business, we're talking more and more to the operational teams. Because at the end of the day, I want to be candid. You know, going to a manufacturing floor, I've never run a plant floor, right? There are not very many people in the team who can say, I've been a plant manager before. They know their processes, they're concerned about 24/7 operation, hey I want to be in compliance with the fire marshal. Physical safety of my workers. We come in with that IP knowledge, that security knowledge that they need. It's a partnership, I mean people talk about IT and OT convergence, usually, convergence means that, mm, somebody's going to lose their job, this is more and IT and OT partnership. And most of these digitization efforts, usually come in for the CIO level or a chief digitization officer, we've got good relationships there already. The second part is, Cisco's been in this for quite some time our teams already have relationships at the plant level at the grid level, operator level, you know, in the oil and gas area, but we need to build more and more of that. Because building more and more of that is really understanding what business problems are they looking to solve? Then we can bring the technology to it. >> Liz, what's that in the enablement, you mentioned partnership, 'cause that's a good point, 'cause people think, oh, someone wins, someone loses, the partnership is you're enabling, you're bringing new capability into the physical world, you know, from wind farms to whatever. What does the enablement look like, what are some of the things that happen when you guys come into these environments that are being redefined and re-imagined or for the first time? >> Yeah I would say, you know, I'd use what our customer said this morning. And what he said was, IT has the skills that I need alright? They have the IP skills, they have the security skills. These are all the things that I need. I want my guys to focus on kind of business processes. Around things that they know best. And so, we're working with IT as part of what we're putting this extended enterprise, extending Intent-Based Networking to the IoT edge means, IT already knows our tools, our capabilities, we're now saying, we can extend that, let's go out, figure out what those use cases are together, this is why we're working with, not just the IT, we're working with our channel partners as well, who can enable these implementations on IoT implementations work well. Part of this is also a constant, you know, learning from each other. We learned from the operational teams is that, hey you can start a proof of concept really well, but you can't really take it to deployment unless you address things around the complexity, the scale and the security, that's where we can come in and help. >> And you can't just come in and throw your switches and routers over the fence and say, okay, here you go. You have to develop specific solutions for this world right? And can you talk about that a little bit? And tell us what you're doing here? >> Absolutely, so, if you look at the networking, industrial networking portfolio that we have, it's built on the same catalyst, ISR, wireless APs or firewall, but they're more customized for this non-carpeted space, right? You've got to take into consideration that these are not sitting in a controlled environment. So, we test them for temperature, for shock, for vibration, but it's also built on the same software, so we're talking about the same software platform, you get the same automation features, you get the same analytics features, it's managed by DNA center, so, even though we're customizing the hardware for this environment, the software platform that you get, is pretty much the same, so IT can come in and manage both those environments, but IT also needs an understanding of what's the operational team looking to solve for? >> Liz, I want to ask you about the psychology of the buyer in this market. Because OT, they're running stuff that's just turnin' on, put in the lightbulb, make it work, what I got to deploy something? So their kind of expectations might be different, can you share what the expectations are, for the kind of experience that they want to have with that? >> I use utility as a great example. And our customer from Ennogie, I think explained this really well. This is thing that we learned from our customers right? I haven't been in a sub station, I've been in a data center multiple times, but I haven't been in a sub station, so when they're talking about automating sub station, we work with customers, we've been doing this over the last 10 years, we've been working with that Ennogie team for the last two years, they taught us really, how they secure and manage in these environments. You're not going to find a CCIE in this environment. So when you want to send somebody out to like 60,000 sub stations, and you want to check on, hey do I still have VPN connectivity? They're not going to be able to troubleshoot it. What we did is based on the customer's ask, put a green light on their LED that shines green, all the technician does is look at it and says, it's okay. If not, they call back in terms of troubleshooting it. It was just a simple example of where, it's different in terms of how they secure and manage and the talent that they have is different than what's in the IT space, so you've got to make sure that your products also cover what the operational teams need, because you're not dealing with the CCIE or the IP expert. >> So it's the classic market fit, product market fit for what they're expecting. >> Correct. >> LEDs, you can't go wrong with a green light, I mean. (laughter) >> You know, everybody goes, that's such an easy thing, it's like well, it was not that perceptive to us. >> What's the biggest thing you've learned as you've moved from Cisco engineering out to the new frontier on the edge here, what are the learnings that you've seen, obviously growing mark early, it's only going to get large and more complicated, more automation, more AI, more things, what's your learnings, what have you seen so far that's a takeaway? >> So I'll say, I'm still in Cisco engineering. The reason we're in IoT is that, a secure and reliable network, that's the foundation of any IoT deployment alright? You can go out and buy the best sensor, buy the best application buy the best middleware, but if you don't have that foundation, that's secure and reliable, those IoT projects are not going to take off, so it's pretty simple, everyone's network is the enabler of their business outcome, and that's why we're in it. So this is really about extending that network out, but at the same time, understanding what are we looking to solve for, right? So in many cases, we work with third party partners, 'cause some of them know these domains much better than we do, but we know the IP, we are the IP and the security experts, and we bring that to the table better than anybody else. >> And over the top, DevNet showing here for the second year that we've covered it, here in DevNet zone, that when you have that secure network that's programmable, really cool things can develop on top of it, that's a great opportunity. >> Yeah, this is, I'm super excited that we now have an IoT DevNet. You know, as part of our entire Cisco DevNet. Half a million dev-opers you know, Susie Wee and team done a fabulous job. There's more and more dev-opers going to be starting to develop at the IoT edge, at the edge of the network, right? So when you look at that as, our platforms today with IRX on top of it, make this a software platform that dev-opers can actually build applications to, it's really about, you know, we're ready, ISVs and dev-opers unleashing those applications at the IoT edge. And with Susie making that, you know, available in terms of the tools, the resources, the sandbox that you can get, it's like, we expect to see more and more dev-opers building those applications at the edge. >> We got to talk about your announcements, right, so. >> Oh yeah, exciting set of announcements. >> What's the hard news? >> So we launched four things today as part of extending IBN, or Intent-Based Networking to the IoT edge, the first one is, we've got three new Cisco-validated designs. So think of a validated design as enabling our customers to actually accelerate their deployments, so our engineering teams try to mimic, as much as possible, a customer's environment. And they do this pre-integration, pre-testing of our products, third party products. And we actually put 'em out by industry. So we have three new ones out there for manufacturing, for utilities, and for remote and mobile assets, that's one. The second one is we're launching two new hardware platforms, a next-generation catalyst industrial ethernet switch, it's for modularity of interfaces, and it's got nine expansion packs. The idea is, make it as flexible as possible for a customer's deployment. Because these boxes might sit in an environment not just for three years like in a campus, they could sit there for five, for seven, for 10 years. So as you know, they, adding on, giving them that flexibility, they can be a base system and just change the expansion modules, we also launched our next-generation industrial router. It actually is the industry's probably first and only full IPV Six-capable industrial router. And it's got, again flexibility of interfaces, we have LTE, we have fiber, we have copper, you want dual LTE you can actually slap an expansion pack right on top of it. When 5G comes in, you just take the LTE module out, you put 5G, so it's 5G ready. >> Expansions on there. >> And it's based on IOSXC, it's managed by DNA Center, and it's edge-enabled, so they run IOX, you can build your applications, and load 'em on. So we can build 'em, third parties can build 'em. >> And the DevNet piece here as well. >> And the DevNet piece is the third one where we now have, you know, an IoT dev-oper center in the DevNet zone, so with all the tools that are available, it enables dev-opers and ISVs to actually build on top of IOX today. In fact, we actually have more than a couple of three examples that are already doing that. And the fourth thing is, we depend on a large ecosystem of channel partners, so we've launched an IoT specialization training program to enable them to actually help our customers' implementation go faster. >> Mhm. >> So those are the four things that we brought together. The key thing for us was, designing these for scale, flexibility, and security. >> And are these capabilities available today is that right? >> Absolutely, in fact, if you go in, we're shipping in two weeks! And you can see them at the innovation showcase, it's actually very cool. >> I was going to mention, you brought up the ecosystem, glad you brought that up, I was going to ask about how that's developing, I could only imagine new sets of names coming out of the industry in terms of building on these IOTs since this demand for IOT, it's an emerging market in terms of newness, with a lot of head room, so what's the ecosystem look like, is there a pattern, is it ISVs, VARs, does it take the shape of the classic ecosystem or is it a new set of characters or, what's the makeup of the ecosystem? >> Yeah, it's I would say it's, in many ways, if you've been in the IoT world for some time, you'll say, you know, it's not like there's a whole new set of characters. Yes, you have more cloud players in there, you probably have more SIs in there, but it's been like, the distributors are in there, the machine-builders, the OT platforms, these are folks who've been doing this for a long time. It's more around, how do you partner, and where do you monetize? We know where you know, the value we bring in, we rely on, we work very closely with those OT partners, machine-builders, SIs, the cloud partners, to go to market and deliver this. You're right, the market's going to evolve, because the whole new conversation is around data. What do I collect, what I compute at the edge? Where do I route it to, should I take it to my on-premise's data centers, should I take it to the cloud? Who gets control over that data, how do I make sure that I have control over the data as the customer, and I have control over who gets to see it. So I think this will be a evolving conversation. This is something we're enabling with one of our Kinetic platforms, which are not launched, it's already launched in terms of enabling customers to have control over the data and manage the data as well. >> And bringing all the portfolio of Cisco security analytics, management to the table, that puts anything in the world that has power and connectivity to be a device to connect into a system, this is the, I mean how obvious can it be? It's going to be huge! >> It's great that you think it's obvious, that's exactly what we're tryin' to tell our customers-- >> How to do it-- >> Well this is about extending this out. >> Yeah, how do we do it's the playbook right? So, each business has its own unique, there's no general purpose IoT is there? >> Correct. >> It's pretty much on a custom custom-- well thanks for coming on Liz, appreciate it. Want to ask you one final question. You know, I was really impressed with Karen had a great session, Karen Walker had a great session yesterday, impact with women, we interviewed you at Grave Hopper in 2015. Cisco's doing amazing work, can you take a minute to talk about some of the things that Cisco's doing around women in computing, women in STEM, just great momentum, great success story and great leadership. >> I would say look at our leadership at Chuck's level, and I think that's a great example in terms of, he brings people on depending on what they can, what they bring to the table, right? They just happen to be a lot of women out there, and the reality is, I work for a company that believes in inclusion, whether it's gender, race, different experiences, different thoughts, different perspectives because, that's where truly, in terms of, you can bring in the culture that drives that innovation. I've been sponsoring our Women in Science and Engineering for I can't remember, the last four or five years. It's a community that continues to grow. And, the reality is, we don't sit in there and talk about, you know, woe is me, and all the things that are happening, what we talk about is, hey what are the cool new technologies that are out there, how do I get my hands on 'em? And yeah, there are, we talk about some things where women are a little reticent and shy to do, so what we learn from other peoples' experiences, many time the guys are very interesting, so what do you sit down there and talk, and I said trust me it's not like, a whining and moaning session, it's more in terms of where we learn from each other. >> Peers talking and sharing ideas-- >> Absolutely. >> Of innovation and building things. >> Yep, and we've got, you know, we look around and we've got a great set of woman leaders throughout the company at every single level in every function. It's great to be there, we continue to sponsor our Grace Hopper, we have some of the biggest presence at Grace Hopper, we do so many other things like connected women within the company. It's just a, I would say, fabulous place to be. >> You guys do a lot of great things for society, great company, great leadership, thank you for doing all of that, it's phenomenal, we love covering it too, so, we'll be at the cloud now today in Silicon Valley, Women in Data Science at Stanford, and among other great things. >> It's definitely a passion of ours. >> Yeah. (talking over each other) >> Awesome, that's great to hear. >> Thanks for coming on, this is theCUBE, live coverage here in Barcelona for Cisco Live! 2018, back with more after this short break, I'm John Furrier with Dave Vellante, be right back. (upbeat music)
SUMMARY :
Europe brought to you by Cisco in the organization of Cisco and the products the closer I get to my customers, than what you have in the enterprise already. So, how are you sort of forging new relationships, Because at the end of the day, I want to be candid. the physical world, you know, from wind farms to whatever. They have the IP skills, they have the security skills. And can you talk about that a little bit? the same software platform, you get the same for the kind of experience that they want to have with that? and the talent that they have is different So it's the classic market fit, product market fit LEDs, you can't go wrong with a green light, I mean. it's like well, it was not that perceptive to us. the IP, we are the IP and the security experts, And over the top, DevNet showing here the sandbox that you can get, the expansion modules, we also launched you can build your applications, and load 'em on. And the fourth thing is, we depend on a large ecosystem So those are the four things that we brought together. And you can see them at the innovation showcase, You're right, the market's going to evolve, Want to ask you one final question. And, the reality is, we don't sit in there Yep, and we've got, you know, great company, great leadership, thank you Thanks for coming on, this is theCUBE,
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