live from Las Vegas it's the cute cuddly emc world 2016 brought to you by emc now here are your hosts John furrier and Dave vellante okay welcome back everyone we are here live at emc world 2016 SiliconANGLE media's the cube it's our flagship program we go out to the events and extract the signal from the noise i'm john for it my coast gave a lot there next is Robin Matlock was the CMO of VMware here on the cube cube alumni great to see you Robin thanks for joining us thanks happy to be here as always say no we just thought the jeremy bird news now the seam of gel technologies which he was illuminating the challenges of his branding challenge it's gonna be interesting to watch that happen but as a CMO you got to be plugged into all the themes so when i get your to get your thoughts on the show here and then you got the big show come up with vmworld what's your take on this because looking at the landscape there's a lot of change it's a challenge for marketers to try to make that message relevant what your thoughts of this show certainly the looming acquisition what's your thoughts on the show and how they're doing and and yeah so I think you have two big things there what's my thoughts on this show I think they've done a fabulous job Jeremy you know I go way back with Jeremy he's a fabulous market here one of the best in the industry and I mean this place is alive you know I think he has done some amazing creative things on stage on of you saw the keynote today I thought the James Bond thing was exceptional very entertaining keeps people engaged you know but also delivering really interesting content so I thought today's focus on cloud native was particularly interesting so I think he's doing a really good job of focusing on what people need to run their businesses today but also giving a nod out to the future and where the industry is going and the other thing that big discussion here I want to get your thoughts on this and is the first time pad Dell singers not here at emc world certainly a lot of hallway conversations it even surprised Joe Tucci who was Dave asked in the analyst session you know where's Pat guess was even on the cube every time so we had we miss you do not if you're watching this why isn't he here and just clear the air on the speculation of why he's not here there's a conspiracy theories are everywhere just let's clear the air on that first of all you guys crack me up if we run things the same every year you get bored you start coming up with all kinds of theories and rationale as to what's going on behind the scenes let me just put these rumors to rest Pascal singer is is fired up and excited about vmware and our future and the role we play in the dell technologies family as he ever has been when you do these events you think first and foremost what are the big messages or stories that i need to tell the marketplace it's no different than at vmworld then the second thing is who's the most appropriate person to come and tell these stories well the bottom line is the daily MC merger is probably one of the biggest most important messages that had to get covered here at emc world who's better to tell that story than Michael Dell and Joe Tucci right then there was a whole lot of great product information lots of new products being announced the best people to tell that are your CTOs your technical people we brought that you know some of the top talent from VMware ray o'farrell a longtime veteran of VMware was on stage yesterday talking about V realized in the control plane for a multi cloud world today KITT Kolbert you know one of the favorite VMware CTOs talking about cloud native so look there's nothing more to it than that Pat's alive and well trust me he's very engaged joe said that to the analyst he said look basically we only give Michael some time and we have all this product stuff to Paley's and that's a huge I mean they have a slew of announcements so it really took to summarize this is time slot issues they have been limited time on stage I mean Chad had to Russia's demo at the end so that seems to be the issue Michael needed to be out there up front obviously I don't even see it as an issue to be honest john i don't think it's an issue i think it's an opportunity at the end of the day what were the right things to cover what were the right speakers to cover those and you know I'm the one that called a shot for Pat I didn't think it was the right place i think really a rail farrell and kick Kolbert work yeah option kit was on the queue yesterday I'm all saurian given some great great commentary as well okay great so get that out of the way it's one of the clearly as a pat is our number one guest on the cube you know I don't you do that well there's number one Michael Dell I think it's given him a run for his money he's trying we're trying to see you at vmworld the corners let's talk about what's coming up because i see that pat will be on stage at vmworld so so he is going to have to put that together last year he delivered a really epic King no I thought it was very well done really talk about the future of the industry and vmware's role in it what's changed since then for you guys what can you share with us without you know tipping tipping the hand on the show theme because now we're gonna we were some almost there for vmworld last year to this year what's going on what's what's happening yeah I think there's gonna be a personal it'll be a lot of exciting things at vmworld and you have to be there delivered experience it firsthand we've laid out a vision for the industry and a lot of what we're doing is delivering on that vision I think there's things rapidly changing in our world that we know that for example cloud is changing every year there's kind of a new dimension to what's happening and how people are using clouds we think there's tremendous opportunities as we think about multiple clouds on how our customers are thinking about their workloads in a multi cloud world so I think you'll find a lot of interesting things we're doing in that front the whole roll of business mobility continues to evolve and change how does that relate to how I'm running my business on-premise or in the cloud I think you'll find a lot of neat things in that area and then this big wave of modern applications at the end of the day we're running our business on these big mission critical applications but the rapid iterative development process is really fundamentally changing the kind of value we can deliver back to the business and what we need to support that and do that as IT organizations to our line of business to people like me yeah CMOS who consume applications like nobody else in the business they don't excuse me you'll find a lot of focus on those areas well VMware has become such a strategic part of customers you know roadmaps and it's not just VMware it's the entire ecosystem that's what makes vmworld the best show this is the best enterprise show because everybody's there it's usually in San Francisco hey yeah is an awesome place to be I've got some additions on that we're in Vegas this year we I love it in our home turf in San Francisco we do to bottom line is mosconi's going through a lot of construction right now is there don't maybe the experience if you know is right for our great it's still the best under pressure because it is such a community and so you've got it you know you've got to keep elevating that right so you got the core technical content have some fun we saw some fun you know today so can you tell us kind of you know generally what we can expect this year yeah well first of all I think the audiences are evolving and you know our core traditional VI admin you know your virtual infrastructure admin of course that is the essence of the participation at vmworld but trust me new audience types are joining and coming to this event the networking side of the house you're seeing a lot more engagement participation their storage frankly there's overlap people come here they also go to vmworld your DevOps community is starting to find great value in a program like a vm world um some business executives but I'd say it is foundation it's a technical conference and it's the architects the CTOs and the class he updated the digital transformation I know that the air wash purchase was one that was a really good deal Sanjay poonen lead senior leader over there that the company has been doing very very well I've been seeing some updates on that what's going on with that cuz that's gonna bring in a whole nother IOT / application global peace any updates there from digital transformation conversations because at the end of the day as a CMO I feel like I'm at the tip of the spear of digital transformation you know I'm pushing the envelope about how we look at analytics and business intelligence and how we change the experience with our engagement with customers and partners how do I serve content more dynamically more relevant based on digital profiles that people who come and engage with us so i love this conversation and you know i think at the heart of all that we're doing is to accelerate digital transformation and make sure that I t plays the right critical role in that because the end of the day line of business has options and they are driving sometimes around IT but this is a really fantastic went for IT to be the experts in software software agility and really building apps for the business that are more relevant and you know really helpful and that I think is what VMware can really accelerate you mentioned the analytics I have a question for you around can you or how can you operationalize those analytics so you know traditionally the analytics have been insights for a few you gotta line up bill the cube takes forever how are you able to or are you able to operationalize those endings put those tool those tools in the hands of the people that can actually affect digital engagement in the front lines I think there's two dimensions to that I mean first of all you have to build your analytics environment on top of an agile infrastructure because at the end of the day the foundation has to be agile enough to serve a variety of different requirements changing requirements so you know obviously we have a big play on infrastructure infrastructure as a service and the foundations of that and the kind of root challenges their networking big bottleneck right so i might have this great infrastructure to compute on demand but I can't get my networking put you know protocols in place security risk things like that but then on the other hand you have to be able to consume these applications analytics is just one of many how do we ensure that i can get that out to my user community in the device form factor that they choose all controlled and governed effectively by me as an IT i think that really plays to both ends of the vmware strategy what we're doing in business mobility to allow you to transform experiences in engagement with customers and partners and employees but that also what we're doing kind of at the foundational level to ensure that the foundation can support these high demand applications that are distributed that micro services are a very different architecture from you know yesterday's are you doing that with your your team I mean you're gonna dogfooding that capability I don't know yeah vmware is one of the largest you know we are one of the biggest customers were the first customer for our technologies if i had my phone with you i could show you workspace one how i have access to my apps one button one push all completely under governance and control that's really the future of vmware it's the really the new form of user consumption of technology you guys are trying to make it easy your stand-up apps like workspaces and what not workspace one is breakthrough it's really break through and it you're right we're usually not engaging at the consumer level of enterprise right we're usually the back office were in that data center we're kind of in the bowels of IT but workspace one puts us forefront we're on the device now the user knows who vmware is now they're engaging with our applications and think it's really streamlined their experience to give them access to any app with one thumb print yeah and you know religious thing you've always been an enabling technology for innovation now it's moving up the stack so it's very interest to see that progress final question is that on that front I get that that's great news on the ecosystem what's change with the ecosystem because you know as you said vm was a very technical community yeah very engaging you don't have you have your shin you haven't they don't have your share fair of people who like to raise their hand and telling what do you think so a great active community so what are they saying what's the feedback from the community what are people raising their hands and and and saying and to you guys and and what's the conversation like right now I mean first of all um feedback from our ecosystem is fabulous i mean vmworld is really great case that he go look at the solutions exchange at vmworld it's just buzzing i can tell you we've pretty much are almost not quite but almost sold out of all the real estate that we have to offer in Vegas when we come here in late August I think that you could system that was changing evolving but you have really great evidence of new things happening I mean look at the X rail that got announced here between VMware and EMC look at the new pivotal cloud foundry photon platform bundle that we just announced last week you know so some real solutions orientation coming together in these partnerships and of course the broad ecosystem relative to cloud I think sis and SOS are getting very engaged with VMware in new ways we have a rich channel program I definitely think cloud providers service providers that's a kind of evolving and definitely growing part of our ecosystem and then I think even some of the traditional partners that we've had in the past you're seeing more solution oriented focus from those types of partnership Robin thanks so much for taking the time out of your busy schedule to come share your insights on the cube anytime great Robin Matlock the CMO of VMware here sharing her thoughts about the industry in the show and also the upcoming vmworld 2016 which will be in Mandalay Bay this year not San Francisco because Moscone is going to be half under construction so got to do a little you know interim step here should be a great show it'll be our seventh VMware world this year like EMC we all started there so I want to thank you for all the support and appreciate enabling us to be successful thank you so much always a pleasure Robin Matlock on the cube I'm John Faraday volante you're watching the cube looking back at the history of Dell

it's the cube covering vmworld 2015 brought to you by VMware and its ecosystem sponsors now your hosts John furrier and Dave vellante okay welcome back everyone we are live in San Francisco moscone north lobby here for vmworld 2015 this is silicon angles the Q this is our flagship program we go out to the events and extract the Sigma noise i'm john frieda found us look at a humdrum echoes dave vellante co-founder Wikibon calm research our next guest is Robin Matlock the CMO of VMware we are in the cubes set and the two sets here this year we have the director set new innovation here at vmworld again setting the stage the leadership of VMware and the person behind all this is Robin Matlock CMO thanks so much first of all for letting us come and do your lobby here it's been great so far it's one say thank you you guys you know we love having you you're a big part of this program for us six years now we've been watching the transformation it's been interesting this year has been fun to watch because of all the outside noise and certainly the products are doing great at Gelson's keynote this morning was really a home run he really knocked it out of the park so the messaging is tight this year really good it's looking forward it's got a longer perspective it's not a short-term driven messaging it is that by design i mean this is kind of showing the future yeah absolutely we really tried to change things up this year and you know that's important is that we have to reinvent we have to make ourselves relevant and part of it is taking something like the program at vmworld and making sure that every year it delivers fresh new a different perspective for these attendees so we changed things we started with Karl talking about one cloud any application any device very much frame the conversation for V emerald in the keynotes but also more of a 12 18 24 month kind of view and today we closed with Pat Gelsinger on the stage and you're right that was all about forward-looking what lies in the next to 35 years and what is our point of view on it and I agree with you I think that really did an amazing job this morning the ecosystems changing we've been monitoring the ecosystem on our crowd chat platform some great conversations with the thought leaders it's changing the demographics seem to be changing you own IP they got great market share and traditional IT that's being where's legacy wheelhouse so the Ops guys are all here but sad event the DevOps focus is really scratching the services at a whole new developer community do you guys were you guys aware of that is that kind of like the big AHA this year was it is that a big part of the ecosystem can you share some color and how this dev ops team is now resonating through the ecosystem sure and without a doubt it i wouldn't call it an aha i think it's a very strategic intentional move frankly the reality is the world is changing and it's impacting IT you know as part of the core of that transformation so I T needs to change to be relevant for business and DevOps is a part of that how are we going to build applications in this cloud native world how are we going to do it faster more agile and serve our businesses quicker well DevOps plays a key role there and what we can do is help IT serve at development community I mean obviously we had a lot of big announcements that are coming out this week and we wanted to make sure we had a way to deliver that content to this new audience so the ecosystem is evolving and it needs to because part of it is how we all transform so I'm glad you're noticing some of those changes are very strategic I mean the other thing about vmworld that that is been since day one is the core of the practitioner you know community and the peers and people are excited to be here they look forward to it they come early to hang out with their friends but a lot of parties but the content is very much around the customer and so you've been able to preserve that but at the same time you know provide an interesting layer of you know senior management perspectives high level customers when you talk about that chair at the core we really do see vmworld as a technical conference that would be the one thing that's anchored in the ground now as the people that need to engage with technology and as technology itself shifts and changes and VMware's offerings shift and change the ecosystem we have to be able to address a broader set of different types of audience so the practitioners are core but now you get the DevOps audience you get mobility professionals you get networking opps people you get you know storage folks so although the content will always stay very educational and technical in nature i do think we've done a really good job starting to broaden to appeal to these different audience types and so that's the other piece that i wanted to address is i think you know the roles are shifting with in IT and sometimes to me what this conference does it allows people who want a different career path to find one here they don't have to go to 10 different conferences and that's unique I think in the industry there was a wonderful tweet you'll have to pull it up for your audience and I'm sorry I can't reference the gentleman that did it but it it was at the end of yesterday while KITT kolbert and Rio Pharaoh were presenting we ran over a little bit so some people were moving on to their sessions and he tweeted that those that are leaving the hall right now I predict they may not have jobs five years from now because of the shifts and changes and how relevant it is to be in this cloud native world well I think if you know initially the the knee-jerk reaction to that change is somewhat negative and disconcerting but I think when people come to this event and they get back on the plane they start thinking about the opportunities they see this affords a lot of different avenues and it's really grown tremendously over the years i think vmware is doing a lot to help people bridge the two worlds and that's a big part of our philosophy it's a big part of how we're helping customers kind of get from point A to point B and helping the practitioners leverage the skills they've built over the last decade and really apply those to what's going to be required of them on the next decade I'm glad you mentioned that was a big theme of Pat's talk you know the bridge and you hear a lot of talk from the analyst community you know Gartner particular talks about bimodal IT my friends at IDC talk about the third platform but the problem i've always had with that is it's more silos like you know you don't want to be part of the old and i want to be part of it both what you guys are saying your messaging is we're going to bring the existing that asset base that you have along we recognize you want to go from point A to point B without just ripping everything out and so that's fundamental to the strategy and that's coming through in the messaging that's great to hear that is funny Massimino Ray fairing is the guy who said the cube we just pulled it up on our real-time analytics system but he said I feel those leaving you know during kit cobra session may be without a job in five years fact hashtag fact but that is a vibe of the show what are some of the stats on the number share some of the inside the numbers attendees sessions what can you share yes I mean I'm really proud of the stats actually so we exceeded our goal we have 23 5 23 thousand and five hundred plus attendees and they're still coming in the door as you can see out at the registration desk so biggest vmworld ever really solid growth and the demographics is shifting we're starting to see more of these new audience types so really excited about that we have over 400 breakout sessions very well subscribed the demand for the breakouts is quite incredible we have almost 300 289 or so exhibitors and the solutions exchange there is simply no more floor space if I could add another building I'd be able to scale out and get another hundred in the door but I'm just simply have a finite resource of space and we're chatting over Howard feet let's go there so I got it I got to ask about that there's never anyone it's always hard to please everybody at these events and you always feel oh nothing new at vmworld they have people coming oh sorry so fresh and relevant so you have you have a lot of people from the old guard and the new guard kind of coming together as Pat said cowboys and farmers kind of working together it's just quote on the q what is that vibe right now how would you describe that because you thought people scratching their heads and saying what's new this year femur I'm not seeing anything new so for the record sheriff Oakes what's new this year absolutely the new stuff yeah I think there's a lot of new stuff but we are getting into a more iterative development world where you know we're doing kind of lots of little or releases instead of you know five years ago where you just you held out for two years and then it was just one huge release you've got the evo SDDC that was new right and within that STD evo SDC manager brand new quickest way to really implement and get to a software-defined data center a tightly integrated software stack with new management capabilities to under you know manage the underlying hardware in infrastructure you have the whole photon platform right which kit Kolbert and rail Pharaoh launched so the photon platform which is largely open sourced with the exception of the very small in a just enough virtual machine all brand new photon OS photon controller the photon machine part of the photon platform then today we talked about business mobility so you have the workspace sweet Sanjay talked about that what we're doing with air watch we also then of course rolled out security and NSX 6.2 we have all kinds of new cloud services that came out vCloud air the disaster recovery on demand some new sequel database as a service technology so they're really I can just focus on stage Tigers are shaking it up here guys so I got to ask you so as a CMO your job is to kind of watched the trends walk to fashion if you will in the industry and you know the trend oh it says don't fight fashion you got to be fashionable and be relevant I get that but it's a hard thing to market vmware is its unique company you have a core a lot of things going on around the company I'll see the Federation EMC conversations you have customers that are changing hat laid out essentially a whole new future vision what's going to happen to VMware it basically devices world global global company how do you market that and how do you what's your approach and and what's your philosophy how do you how do you do that I think one of the most important things and I hope you got this from the keynotes this week is we are unifying behind a common narrative that is really relevant to our business and the value we deliver to our customers and everything we do somehow connects to that storyline and that's really this concept of one cloud any application any device and ago by one cloud I mean really the simplicity of managing something as one but it's really about a multiple cloud unified hybrid cloud strategy all delivering any application on any device I think the other common theme that we anchored around is what is our relevance to applications because at the end of the day that's what the business cares about so we've worked really hard to make sure that our customers understand how is it what we're doing is enabling them to deliver modern and traditional applications to their business really in any way they want to comply observation there Robin is when so that's great to have the high level messaging but when you test beneath Italy we ask pat ok so how do you live in that heterogeneous world and he basically explained ok took each of the levels of the stacks that is what we're doing there we can't do it at the you know this level we are will do it at this level with a very precise answer as to how that strategy turns along to reality so that to me is the ultimate test not just marketing a little marketing tagline and the reason why that's so important is because that when you test it with the customers and they're actually gonna be doing it you know down the road can't B's give a tie back and that's yeah thank you i would agree customers it has to be has to be relevant to customers I the end of the day they need trust in the vendor ok that I ask a question that everyone wants to know what's the party the big party everyone I mean VMware always has parties as so many parties going on did the event I mean I think there's like 10 different parties happening tonight now if we can't go to all of them but we'll try our best the big party at 18 c 4 share the big party yes it is always one of the highlights of the week i must say for all this technology it boils down to how great is a party well I have good news the San Francisco Giants cooperated and they went ahead and left town for a Wednesday night so we're able to get the park which is fabulous love being at the park so we're back at the park we're featuring two great bands and we very intentionally picked bands that are the up-and-comers you know not the kind of tried and true rock and roll we're going for someone sees every year all the different question the envelope John so you better get comfortable and come out and hang out with us Neon Trees opens up the act and then we're closing with Alabama Shakes and the rumor on the street is if you want to go to a good concert you go see Alabama Shakes perform so come join us it's going to be our walk we'll do our best to sneak into the VIP booth like they did her imagine dragons I hope to see you there okay thanks so much for coming on the guy know you're super busy thanks for sharing the insights and time and update almost love what you guys are doing it's a great audience love to have you thank you it would be back more live at San Francisco moscone north the Emerald 2015 things are shaking up up and coming new things a lot of stuff happening we'll be back after this short break