>> Announcer: TheCUBE presents Dell Technologies World brought to you by Dell. >> Welcome back to theCUBE's coverage, day one, Dell Technologies World live from Las Vegas at the Venetian. Lisa Martin here with Dave Vellante and John Furrier. Guys let's talk, first of all, first time back in person since Dell Tech World 2019. Lots going on, lots of news today. I'm going to start with you, Dave, since you're closest to me. What are some of the things that have impressed you at this first in-person event in three years? >> Well, the first thing I want to say is, so John and I, we started theCUBE in 2010, John, right? In Boston, EMC World. Now of course, Dell owns EMC, so wow. It's good to be back here. Dell's built this beautiful set. I'd say the number one thing that's surprised me was how many people were here. Airport was packed, cab lines, the line at the Palazzo, the hotel, to get in was, you know, probably an hour long. And there's, I thought there'd be maybe 5,000 people here. I would say it's closer to eight. So the hall was packed today and everybody was pumped. Michael Dell was so happy to be up on stage. He talked, I dunno if you guys saw his keynote. He basically talked, obviously how great it is to be back, but he talked about their mission, building technologies that enable that better human condition. There was a big, you know, chewy words, right? And then they got into, you know, all the cool stuff they're doing so we can get into it. But they had CVS up on stage, they had USAA on stage. A big theme was trust. Which of course, if you're Dell, you know, you want people to trust you. I guess the other thing is this is the first live event they've had since the VMware spin. >> Right. >> So in 2019 they owned VMware. VMware's no longer a part of the income statement. Dell had a ton of debt back then. Now Dell's balance sheet looks actually better than VMware's because they restructured everything. And so it's a world without VMware where now with VMware their gross margins were in the 30-plus percent range. Now they're down to 20%. So we're now asking what's next for Dell? And they stood up on stage, we can talk about it some more, but a lot of multi-cloud, a lot of cyber resilience, obviously big themes around APEX, you know, hybrid work, John. So, well let's get into that. >> What are some of the key things that you heard today? >> Well, first of all, the customers on stage are always great. Dell's Technologies, 10 years for theCUBE and their history. I saw something back here, 25 years with celebrating precision, the history of Michael Dell's journey and the current Dell Technologies with EMC folded in and a little bit of VMware DNA still in there even though they're separated out. Just has a loyal set of customers. And you roam the hallways here, you see a lot of people know Dell, love Dell. Michael Dell himself was proud to talk before the event about he's number one, Dave, in PC market share. That's been his goal to beat HP for years. (laughing) And so he's got that done. But they're transforming their business cause they have to, the data center is now cloud. Cloud is now the distributed computing. Dell has all the piece parts today. We've covered this three years ago. Now it's turned into multi-cloud, which is multi-vendor, as a service is how the consumers consume, innovate with data, that's kind of the raw material. Future of work, and obviously the partners that they have. So I think Dell is going to continue to maintain the news of being the great in the front lines as a data-center-slash-enterprise, now cloud, Edge player. So, you know, I'm impressed with their constant reinvention of the company and the news hits all the cards: Snowflake partnership, cutting edge company in the cloud, partnership with Snowflake, APEX, their product that's innovating at the Edge, this new kind of product that's going to bring it together. Unifying, all those themes, Dave, are all hitting the marks. >> Chuck Whitten up on stage, obviously he was the multicloud, you know, conversation. And I think the vision that they they're laying out and Jeff Clarke talked about it as well, is a term that John and I coined. We can't remember who coined it, John or me, "supercloud." >> Yeah. (laughing) >> And they're talking about building an abstraction layer, building on top of the clouds, connecting on-prem to the clouds, across clouds, out to the Edge, hiding the underlying complexity, Dell managing all that. That's their vision. It's aspirational today but that really is supercloud. And it's more than multi-cloud. >> You coined the term supercloud. >> Did I? >> We riffed together. I called it sub-cloud. >> Oh, that's right. And then I said, no, it's got to float over. Super! Superman flies. (John laughs) Right, that's right. >> Sub-cloud, not really a good name. Nobody wants to be sub of anything. >> I think my kid gave it to me, John, actually. (laughing) >> Well if we do know that Michael Dell watches theCUBE, he's been on theCUBE many times. He watches theCUBE, clearly he's paying attention! >> Yeah, well I hope so. I mean, we write a lot about this and we talk to a lot of customers and talk to a lot of people. But let's talk about the announcements if we can. So... The APEX cyber recovery service, you know, ransomware recovery. They're now also running that on AWS and Azure. So that's big. We heard Presidio, they was super thrilled about that. So they're... The thing I'd say about that is, you know, Dell used to be really defensive about cloud. Now I think they're leaning in. They're saying, "Hey we're not going to spend, you know, Charles Fitzgerald, the snarky guy, does some good work on CAPEX. I mean, you look at how much the cloud guys are spending on CAPEX a year, $30, $40 billion. >> They can't compete. >> On cloud CAPEX. Dell doesn't want compete. >> John: You can't compete. >> Build on top of that, so that's a gift. So that's cool. You mentioned the Snowflake announcement. I thought that was big. What that is... It's very interesting, so Frank Slootman has always said, "We're not doing a half-way house, we're in the cloud." Okay, so square that circle for me. Now Snowflake's coming on-prem. Well, yeah, what they're doing is allowing customers to keep data in a Dell object store, ECS or other object stores. But use Snowflake. So non-native Snowflake data on-prem. So that expands Snowflake cloud. What it also does is give Dell a little sizzle, a little better partner and there's a path to cloud migration if that's where the customers want to go. >> Well, I mean, I would say that that's a dangerous game because we've seen that movie before, VMware and AWS. >> Yeah but that we've talked about this. Don't you think that was the right move for VMware? >> At the time, but if you don't nurture the relationship AWS will take all those customers, ultimately, from VMware. >> But that product's still doing very well. We'll see with NetApp is another one. NetApp on AWS. I forget what they call it, but yeah, file and AWS. So that was, go ahead. >> I was just going to say, what's the impact of Snowflake? Why do you think Snowflake chose Dell? >> Because Dell's a $101 billion company and they have a huge distribution channel and a lot of common customers. >> They own storage on the premise. >> Yep. And so Snowflake's looking for, you know, storage options on which they can, you know, bring data into their cloud. Snowflake wants the data to go from on-prem into the cloud. There's no question about that. >> And I would add another thing, is that Snowflake can't do what Dell Technologies does on-premises with storage and Dell can't do what Snowflake's doing. So I think it's a mutual short-term and medium-term benefit to say, "Hey you want to run on Snowflake? You need some services there? Great, but come back and use Dell." So that to me, I think that's a win-win for Snowflake. Just the dangerous game is, whoever can develop the higher-level services in the cloud will ultimately be the winner. >> But I think the thing I would say there is, as I said, Snowflake would love for the migration to occur, but they realize it's not always going to happen. And so why not partner with a company like Dell, you know, start that pipeline. And for Dell, hey, you know, why fight fashion, as Jeremy Burton would say. The other thing was Project Alpine, which is file, block and object across cloud. That's again setting up this supercloud. And then APEX. I mean, APEX is the discussion. We had a one-on-one session, a bunch of analysts with Jeff Woodrow who runs ISG. We were supposed to be talking about ISG, all we talked about is APEX. Then we had another session with APEX and all we talked about, of course, is APEX. So, they're still figuring that out, I would say, at this point. They don't quite have product market fit and I think they'd admit that, but they're working hard on scaling engineering, trying to figure out the channel model, the compensation. You know, taking their time even, but moving fast if you know what I mean. >> I mean, Dave, I think the big trend that's jumping out of me here is that, something that we've been covering, the headless cloud, meaning if you can do as a service, which is one of Dell's major points today, that to me, everyone is a PaaS layer. I think everyone that's building digital transformation apps has to be their own SaaS. So they either do that with somebody, a man in service, which fits beautifully into that trend, or do it own. Now e-commerce has this nailed down. Shopify or build your own on top of the cloud. So headless retail's a hot trend. You're going to start to see that come into the enterprise where the enterprise can have their cake and eat it too and take advantage of managed services where they don't have expertise. So those two things right there I think is going to drive a lot of growth for Dell. >> So essentially Lisa, what Dell is doing is saying, "Okay, the timing's good with the VMware spin." They say, "Now we're going to build our own cloud as a service, APEX." And they're starting with infrastructure as a service, you know, storage as a service. Obviously cyber recovery is a service. So you're going to get compute and storage and data protection. Eventually they'll move into other areas. And it's really important for them to do that to have their own cloud, but they've got to build up the ecosystem. Snowflake is a small example. My view, they need hundreds and hundreds of Snowflakes to fill the gaps, you know, move up the stack in middleware and database and DevOps. I mean, they should be partnering with HashiCorp. They should be partnering with all these companies that do DevOps stuff. They should be... I'd like to see them, frankly, partner with competitors to their data protection group. Why, you know, sounds crazy, but if you're going to build a cloud, look at AWS. They partner with everybody, right? And so that's what a true cloud experience looks like. You've got this huge menu. And so I think Dell's going to have to try to differentiate from HP. HPE was first, right, and they're all in. Dell's saying we're going to let the customers tell us where to go. And so they, I think one differentiation is their ecosystem, their ability to build that ecosystem. Yeah, but HP's got a good distribution channel too. Just not as big as Dell's. >> They all got the assets in it, but they're transforming. So I think at the end of the day, as Dell and even HPE transforms, they got to solve the customer problems and reduce the complexity. So again, the managed services piece with APEX is huge. I think having the building blocks for multi hybrid cloud at the Edge, just, you can't go wrong with that. If the customers can deploy it and consume it. >> What were some of the messages that you heard from, you mentioned CVS on stage, USAA on stage. Dell's always been very, very customer-focused. They've got some great brands. What did you hear from that customer's voice that shows you they're going in the right direction? >> Well first of all, the customers are longstanding customers of Dell Technologies, so that's one recognition of the ongoing partnerships. But they're also messaged up with Dell's messaging, right? They're telling the Dell story. And what I heard from the Dell story was moving fast and reducing complexity is their number one goal. They see the cloud option has to be there. Cloud native, Edge came up a little bit and the role of data. So I think all the new application development today that's relevant has a data as code kind of concept. Data engineering is the hottest skillset on the planet right now. And data engineering is not data science. So you start to see top-level CSOs and CIOs saying the new modern applications have to have data embedded in. It's just too hard. It's too hard to find that engineering team. So I heard the customer saying, we love the direction, we love the managed services. And by the way, we want to have that supply chain and cyber risk reduced. So yeah, big endorsement for Dell. >> You know, the biggest transformation in Dell, the two biggest transformations. One was the financials. You know, the income statement is totaled at a $101 billion company, growing at 17% a year. That's actually quite remarkable. But the flip side of that, the other big transformation was the customer. And with the acquisition of EMC but specifically VMware, it changed the whole conversation for Dell with customers. I think pre-2015, you wouldn't have had that type of narrative up on stage with customers. Cause it was, you know, compellant and it was equal logic and it was small businesses. Now you're talking about really deep strategic relationships that were enabled by that transformation. So my point is, to answer your question, it's going to be really interesting to see what happens post-VMware because when VMware came together with Dell, the industry didn't like it. The VMware ecosystem was like (growls) Dell. Okay, but customers loved it, right? And that's one of the things I heard on stage today. They didn't say, oh, well we love the VMware. But he mentioned VMware, the CTO from USAA. So Dell configured this commercial agreement with VMware, Michael Dell's the chairman of both companies. So that was part of the incentive. The other incentive is Dell is the number one distribution channel for VMware. So I think they now have that muscle memory in place where they've earned that trust. And I think that will continue on past the spin. It was actually quite brilliant the way they've orchestrated that. >> Yeah, Lisa, one more thing I want to add to that is that what I heard also was, you got the classic "here's how you be a leader in the modern era." It's a big leadership message. But then when you heard some of the notes, software-defined, multi-cloud with an emphasis on operations, Dave. So, okay, if you're a good leader, stay with Dell in operations. So you see strategy and operations kind of coming together around cloud. But big software defined multi-cloud data operational story. And I think those customers are kind of on that. You know, you got to maintain your operations. DevOps is operations, DevSecOps is operations. So big, like, don't get too greedy on the modern, shiny new toy, you know, in the cloud. >> Yeah, it's a safe bet, right? For infrastructure. I mean, HPE is a good bet too, but I mean Dell's got a way broader portfolio, bigger supply chain. It's got the end-to-end with the desktop, laptop, you know, the client side business, you know, a bigger services organization. And now the big challenge in my mind for Dell is okay, what's next? And I think they got to get into data management, obviously build up as a service, build up their cloud. They need software in their portfolio. I mean, you know, 20% gross margin company, it just, Wall Street's not as interested. You know, if they want to build more value, which they do, they've got to get more into software and I think you're going to see that. Again, I think you're going to see more M&A. I'd love to see more organic R&D instead of stock buybacks but I get why they have to do that. >> Well one of the things I'm looking at, Dave, in terms of what I think the future impact's going to be is the generational shift with the gen-Z and millennials running IT in the modern era. Not your old school rack-and-stack data center mentality. And then ultimately the scoreboard will determine, in my mind, the winner in their race is, where are the workloads running? Right? The workloads, and then also what's the application development scene look like? What do the apps look like? What are they building on? What's scaling them, what's running them? And the Edge is going to be a big part of that. So to me, operations, Edge, workloads and the development and then the workforce shift. >> And I do think Edge, I'm glad you brought up Edge. Edge is, you know, so fragmented but I think there's going to be a massive opportunity in Edge. There's going to be so much compute at the Edge. Dell talked about it, so much data. It's unclear to me right now how they go after that other than in pockets, like we heard from Gill. I believe they're going to do really well in retail. No question there. >> Yeah. >> But there's so much other industrial aisle IT- >> The telco space of towers, Edge. >> And Dell's, you know, Dell's server business, eh okay, it's got Intel and AMD inside, okay great. Their high margins come from storage, not from compute. Not the case with AWS. AWS had 35% operating margins last quarter. Oracle and Microsoft, that's the level that they're at. And I'd love to see Dell figure out a way to get paid more for their compute expertise. And that's going to take some R&D. >> John: Yeah, yeah. >> Last question guys, as we wrap up our wrap of day one. Given everything that we've all been through the last couple of years, what is your overall summary of what Dell announced today? The vibe of the show? How well have they fared the last two years? >> Well, I mean, they had a remarkable last two years. In a large part thanks to the client business. I think today you're seeing, you know, them lift the veil on what's next. And I think their story is coherent. There's, again, financially, they're a much more sound company, much better balance sheet. Not the most attractive income statement from a margin standpoint and they got work to do there. But wow, as far as driving revenue, they know how to sell. >> Yeah, I mean to me, I think looking back to before the pandemic, when we were here on the stage last, we were talking end-to-end, Dell leadership. And I say the biggest thing is Dell's catching up fast, faster than I thought. And I think they got, they're skating to where the puck is going, Dave, and I'll tell you why. The end-to-end I thought wouldn't be a total flyer if the Edge got too dynamic, but the fact that the Edge is growing so fast, it's more complex, that's actually given Dell more time. So to me, what I see happening is Dell having that extra time to nail the Edge piece, cause if they get there, if they get there, then they'll have their core competency. And why do I say that? Cause hardware is back. Server god boxes are going to be back. You're going to see servers at the Edge. And look at the failure of Amazon's Outpost, okay? Amazon's Outpost was essentially hardware. That's Dell's business. So you talk about like compute as a cloud but they really didn't do well with deploying compute like Dell does with servers. EKS is kicking ass at the Edge. So serverless with hardware, I think, is going to be the killer solution at the Edge. A combination of cloud and Edge hardware. And the Edge looks more like a data center than the cloud looks like the data center, so- >> So you're saying hardware matters? >> HardwareMatters.com. >> I think that's what I heard. >> HardwareMatters.com, check out that site, coming soon. (all laughing) >> I think it matters more than ever, you know- >> Blockchain, silicon advances. >> I think reason hardware matters is cause it's barbelling. It's going from the box to the silicon and it's going, you know, upstream into software defined. >> Horizontally, scalability means good silicon at the Edge, under the cover, scaling all the stuff and machine learning and AI in the application. So we've said this on theCUBE now, what, five years now? >> Dave: Yeah, yep. >> Guys, we've got an action packed night tonight. Two days tomorrow and Wednesday. Michael Dell is on tomorrow. Chuck Whitten is on, Jeff Clarke, et cetera, et cetera. Caitlin Gordon is on Wednesday. >> All the heavy hitters are coming on. >> They're coming on, they're going to be... >> Dave: Allison Dew's coming on. >> Allison Dew's coming on. >> We're going to talk about the Matthew McConaughey interview, which was, I thought, fantastic. J.J. Davis is coming on. So we're going to have a great channel discussion, as well, with Cheryl Cook. >> That's right. >> A lot of the product people are coming on. We're going to be talking APEX, it's going to be good. With cyber recovery, the Storage Alchemist is coming on, John! (all laughing) >> Boy, I can't wait to see that one. >> Well stick around guys for our coverage all day tomorrow, Tuesday and Wednesday. Lisa Martin with Dave Vellante and John Furrier coming to you live from the Venetian in Las Vegas. This is Dell Technologies World 2022. We look forward to seeing you tomorrow and the next day. (bouncy, upbeat music)

>> Narrator: Live from Las Vegas, it's theCUBE. Covering Dell EMC World 2017, brought to you by Dell EMC. >> Okay, welcome back everyone, we are live in Las Vegas for Dell EMC World 2017. This is theCUBE's eighth year of coverage of what was once EMC World, now it's Dell EMC World 2017. I'm John Furrier at SiliconANGLE, and also my cohost from SiliconANGLE, Paul Gillin. Our next guest is Vikram Bhambri, who is the Vice President of Product Management at Dell EMC. Formally with Microsoft Azure, knows cloud, knows VIPRE, knows the management, knows storage up and down, the Emerging Technologies Group, formerly of EMC. Good to see you on theCUBE again. >> Good to see you guys again. >> Okay, so Elastic Compute, this is going to be the game changer. We're so excited about one of our favorite interviews was your colleague we had on earlier. Unstructured data, object store, is becoming super valuable. And it was once the throwaway, "Yeah, store, later late ". Now with absent data driven enterprises having access to data is the value proposition that they're all driving towards. >> Absolutely. >> Where are you guys with making that happen and bringing that data to life? >> So, when I think about object storage in general, people talk about it's the S3 protocol, or it's the object protocol versus the file protocol. I think the conversation is not about that. The conversation is about data of the universe is increasing and it's increasing tremendously. We're talking about 44 zettabytes of data by 2020. You need an easier way to consume, store, that data in a meaningful way, and not only just that but being able to derive meaningful insights out of that either when the data is coming in or when the data is stored on a periodic basis being able to drive value. So having access to the data at any point of time, anywhere, is the most important aspect of it. And with ECS we've been able to actually attack the market from both sides. Whether it's talking about moving data from higher cost storage arrays or higher performance tiers down to a more accessible, more cheap storage that is available geographically, that's one market. And then also you have tons of data that's available on the tape drive but that data is so difficult to access, so not available. And if you want to go put that tape back on a actual active system the turnaround time is so long. So being able to turn all of that storage into an active storage system that's accessible all the time is the real value proposition that we have to talk about. >> Well now help me understand this because we have all these different ways to make sense of unstructured data now. We have NoSQL databases, we have JSON, we have HDFS, and we've got object storage. Where does it fit into the hierarchy of making sense of unstructured data? >> The simplest way to think about it is we talk about a data ocean, with the amount of data that's growing. Having the capability to store data that is in a global content repository. That is accessible-- >> Meaning one massive repository. >> One massive repository. And not necessarily in one data center, right? It's spread across multiple data centers, it's accessible, available with a single, global namespace, regardless of whether you're trying to access data from location A or location B. But having that data be available through a single global namespace is the key value proposition that object storage brings to bear. The other part is the economics that we're able to provide consistently better than what the public clouds are able to offer. You're talking about anywhere between 30 to 48% cheaper TCO than what public clouds are able to offer, in your own data center with all the constraints that you want to like upload to it, whether it's regular environments. Whether you're talking about country specific clouds and such, that's where it fits well together. But, exposing that same data out whether through HDFS or a file is where ECS differentiated itself from other cloud platforms. Yes, you can go to a Hadoop cluster and do a separate data processing but then you're creating more copies of the same data that you have in your primary storage. So things like that essentially help position object as the global content repository where you can just dump and forget about, about the storage needs. >> Vikram I want to ask you about the elastic cloud storage, as you mentioned, ECS, it's been around for a couple of years. You just announced a ECS lesser cloud storage, dedicated cloud. Can you tell me what that is and more about that because some people think of elastic they think Amazon, "I'll just throw it in object storage in the cloud." What are you guys doing specifically 'cause you have this hybrid offering. >> Absolutely. >> What is this about, can you explain that? >> Yeah, so if you look at, there are two extremes, or two paradigms that people are attracted by. On one side you have public clouds which give you the ease of use, you just swipe your credit card and you're in business. You don't have to worry about the infrastructure, you don't have to worry about, like, "Where my data is going to be stored?" It's just there. And then on the other side you have regular environments or you just have environments where you cannot move to public clouds so customers end up put in ECS, or other object storage for that matter, though ECS is the best. >> John: Biased, but that's okay. >> Yeah, now we are starting to see customers they're saying, "Can I have the best of both worlds? "Can I have a situation where I like the ease of use "of the public cloud but I don't want to "be in a shared bathtub environment. "I don't want to be in a public cloud environment. "I like the privacy that you are able to provide me "with this ECS in my own data center "but I don't want to take on the infrastructure management." So for those customers we have launched ECS dedicated cloud service. And this is specifically targeted for scenarios where customers have maybe one data center, two data centers, but they want to use the full strength and the capabilities of ECS. So what we're telling them we will actually put their bought ECS in our data centers, ECS team will operate and manage that environment for the customer but they're the only dedicated customer on that cloud. So that means they have their own environment-- >> It's completely secure for their data. >> Vikram: Exactly. >> No multi tenant issues at all. >> No, and you can have either partial capabilities in our data center, or you can fully host in our data center. So you can do various permutation and combinations thus giving customers a lot of flexibility of starting with one point and moving to the other. Let's them start with a private cloud, they want to move to a hybrid version they can move that, or if they start from the hybrid and they want to go back to their own data centers they can do that as well. >> Let's change gears and talk about IoT. You guys had launched Project Nautilus, we also heard that from your boss earlier, two days ago. What is that about? Explain, specifically, what is Project Nautilus? >> So as I was mentioning earlier there is a whole universe of data that is now being generated by these IoT devices. Whether you're talking about connected cars, you're talking about wind sensors, you're talking about anything that collects a piece of data that needs to be not only stored but people want to do realtime analysis on that dataset. And today people end up using a combination of 10 different things. They're using Kafka, Speak, HDFS, Cassandra, DASH storage to build together a makeshift solution, that sort of works but doesn't really. Or you end up, like, if you're in the public cloud you'll end up using some implementation of Lambda Architecture. But the challenge there is you're storing same amount of data in a few different places, and not only that there is no consistent way of managing data, processing data that effectively. So what Project Nautilus is our attempt to essentially streamline all of that. Allow stream of data that's coming from these IoT devices to be processed realtime, or for batch, in the same solution. And then once you've done that processing you essentially push that data down to a tier, whether it's Isilon or ECS, depending on the use case that you are trying to do. So it simplifies the whole story on realtime analytics and you don't want to do it in a closed source way. What we've done is we've created this new paradigm, or new primitive called streaming storage, and we are open sourcing it, we are Project Pravega, which is in the Apache Foundation. We want the whole community, just like there is a common sense of awareness for object file we want to that same thing for streaming storage-- >> So you guys are active in open source. Explain quickly, many might not know that. Talk about that. >> So, yeah, as I mentioned Project Prevega is something we announced at Flink Forward Conference. It's a streaming storage layer which is completely open source in the Apache Foundation and we just open sourced it today. And giving customers the capability to contribute code to it, take their version, or they can do whatever they want to do, like build additional innovation on top. And the goal is to make streaming storage just like a common paradigm like everything else. And in addition we're partnering with another open source component. There is a company called data Artisans based out of Berlin, Germany, and they have a project called Flink, and we're working with them pretty closely to bring Nautilus to fruition. >> theCUBE was there by the way, we covered Flink Forward again, one of the-- >> Paul: True streaming engine. >> Very good, very big open source project. >> Yeah, we we're talking with Jeff Woodrow earlier about software defined storage, self driving storage as he calls it. >> Where does ECS fit in the self driving storage? Is this an important part of what you're doing right now or is it a different use? >> Yeah, our vision right from the beginning itself was when we built this next generation of object storage system it has to be software first. Not only software first where a customer can choose their commodity hardware to bring to bear or we an supply the commodity hardware but over time build intelligence in that layer of software so that you can pull data off smartly to other, from SSDs to more SATA based drives. Or you can bring in smarts around metadata search capabilities that we've introduced recently. Because you have now billions of billions of records that are being stored on ECS. You want ease of search of what specifically you're looking for, so we introduced metadata search capability. So making the storage system and all of the data services that were usually outside of the platform, making them be part of the code platform itself. >> Are you working with Elasticsearch? >> Yes, we are using Elasticsearch more to enable customers who want to get insights about ECS itself. And Nautilus, of course, is also going to integrate with Elasticsearch as well. >> Vikram let's wrap this up. Thank you for coming on theCUBE. Bottom line, what's the bottom line message, quickly, summarize the value proposition, why customers should be using ECS, what's the big aha moment, what's the proposition? >> I would say the value proposition is very simple. Sometimes it can be like, people talk about lots of complex terms, it's very simple. Sustainably, low cost storage, for storing a wide variety of content in a global content repository is the key value proposition. >> And used for application developers to tap into? The whole dev ops, data as code, infrastructure as code movement. >> Yeah, you start, what we have seen in the majority of the used cases customers start with one used case of archiving. And then they very quickly realize that there's, it's like a Swiss Army knife. You start with archiving then you move on to application development, more modern applications, or in the cloud native applications development. And now with IoT and Nautilus being able to leverage data from these IoT devices onto these-- >> As I said two days ago, I think this is a huge, important area for agile developers. Having access to data in less than a hundred milliseconds, from any place in the world, is going to be table steaks. >> ECS has to be, or in general, object storage, has to be part of every important conversation that is happening about digital IT transformation. >> It sounds like eventually most of the data's going to end up there. >> Absolutely. >> Okay, so I'll put ya on the spot. When are we going to be seeing data in less than a hundred milliseconds from any database anywhere in the fabric of a company for a developer to call a data ocean and give me data back from any database, from any transaction in less than a hundred milliseconds? Can we do that today? >> We can do that today, it's available today. The challenge is how quickly enterprises are adopting the technology. >> John: So they got to architect it? >> Yeah. >> They have to architect it. >> Paul: If it's all of Isilon. >> They can pull it, they can cloud pull it down from Isilon to ECS. >> True. >> Yeah. >> Speed, low latency, is the key to success. Congratulations. >> Thank you so much. >> And I love this new object store, love this tier two value proposition. It's so much more compelling for developers, certainly in cloud native. >> Vikram: Absolutely. >> Vikram, here on theCUBE, bringing you more action from Las Vegas. We'll be right back as day three coverage continues here at Dell EMC World 2017. I'm John Furrier with Paul Gillan, we'll be right back.