>> Live from Atlanta, Georgia, It's theCUBE covering Citrix Synergy Atlanta 2019. Brought to you by Citrix. >> Welcome to theCUBE. Lisa Martin with Keith Townsend at day two of theCUBE's coverage of Citrix Synergy 2019. Keith, it's great to be back with you. We had a great day yesterday. >> Wasn't it exciting? >> It was. >> And this is surprising. You know, I have to be honest, as a former Citrix customer, and as a watcher of it, David Hansel talked about the 85% of IT budgets goes into keeping the lights on, et cetera, I'd firmly put Citrix in that 85% of a company that produces solutions that basically kept the lights on. They snuck into the other 15% yesterday. It was a really interesting keynote. >> They've made an obvious pivot towards general-purpose users. David also mentioned, and this is something that I didn't know, that most enterprise software, historically, >> which is the one percent of users. And, they are really positioning Citrix Workspace, intelligent experience, for the general purpose user. The marketing managers, the folks in finance, et cetera, who can really leverage this tool, to dramatically, not just simplify their workdays, but they made this really bold promise, yesterday, that Citrix Workspace One, with the intelligence experience, is going to be able to give each person back, a user, one full day a week. That's two months a year back to actually do their jobs. >> I think I will choose to go on vacation for those two months. >> I'm with ya. >> But one of the things that was consistent, throughout the day was the tone of, one, excitement. All of the analysts, all of the executives we talked to yesterday, very excited about the intelligent experience, but it was, I think, it was more of a abstract thought versus solid, like, this is what the product will do, this is what it looks like, so I'm looking forward to the coming months of seeing the product in action. I could equate it to robotic process automation tools like UiPath and the MiniTools that are out there, but I didn't get a good sense of how deep Citrix is going to go in to robotic process automation, and who would control it. You mentioned the one percent power users. You know when you look at a automation tool, these are tools that are for the one percent, to create these automations, these processes. Will this be something that the Citrix administrators will do on the back end, and then deploy to end users and the app store, similar to how Citrix is deployed today? Or, is this something their going to give users, power-users, the ability to create, so a department team can create a process, an automated workflow, and then deploy that to their team members? I'm strong believer the further you push technology, simple to use to the end-user, the more powerful it becomes, and the more they come up with creative ways to use the technologies. >> And, also, the higher the adoption's going to be. You know, every tech conference we go to, Keith, talks about, you hear the buzzwords, simplicity, frictionless, make it seamless, those all sound great, and yes, of course, as employees of any company, you want that. It's, where does the rubber meet the road? So, I did read, though, that even though the intelligent experience isn't going to be GA until later this year, there are a suite of beta customers. So, I hope we can chat about that with P.J. Hough, their Chief Product Officer, later today to just get a sense of what are some of the impacts that this solution is having on some of these beta customers? Are they seeing significant reductions or increases in workforce productivity, getting towards that, hey, one whole day back? That was the busiest booth, I hear, at the Solutions Expo yesterday. There was a very long line, so the interest, certainly, was definitely peaked, in terms of what they announced yesterday with the audience here. >> So, today's going to be a pretty exciting day of coverage. We're going to talk to, hopefully, a few customers. We're going to talk to P.J., and I'm excited to, kind of, peel back the layers on the announcement around the intelligent experience. Then, we cap off the day with talking to their CTO, Christian Reilly, who, you know, is always fun. So, one thing that we didn't talk a lot about today, you know, KubeCon is happening in Europe, the team is there covering that show. And we didn't talk much cloud, yesterday. While there was announcements around Azure and Google Compute Platform, we didn't get in to, kind of, the details of that, so I'm looking forward to talking to Christian later on today about how is Citrix relevant to the cloud conversation? This whole future of work, we can't talk about the future of work without talking about cloud. >> Absolutely. I know that their cloud revenue is up, but you're right, that isn't something that we got in to yesterday. We really focused a lot on , with our spectrum of guests, on the employee experience. >> Mm hmm >> And, also, got a really broad definition, you know. Employee experience isn't just about when I log in, as a manager, on all of the different tasks that I need to do before I can actually start my function. It starts back, up and to the left, when you even start recruiting for talent. >> Right. >> And, that was, eyeopening to me is they're right, it encompasses the end to end. I kind of thought of it as a marketing funnel, where you're nurturing prospects in to leads, converting them in to opportunities. And then, one of the most important things on the marketing funnel, that's very similar here, is turning those customers in to advocates. Same thing on the employee experience side, is turning those employees in to empowered users that are happy because they're able to be productive and do their jobs appropriately. And then, of course, their business has nurtured them well enough that they retain that top talent. >> We did get, at least, one customer on, yesterday. We talked to Adam Jones, the CRO, Chief Revenue Officer of the Florida Marlins. I got a opportunity to get a dig in on the Chicago Cubs, so that's always a fun thing. But, even from a customer's perspective, Adam brings the COO lens. So usually you're over HR, you're over vendor partnerships, et cetera, he talked about the importance of, one, giving his employees a seamless experience, so he talked about the employee experience, and, overall, keeping the motivation factor high. Speaking of motivation, we learned a new term yesterday, ToMo. >> Love that term. >> Total motivation? What was it? >> Yeah, total motivation. >> Total motivation, so I'm definitely going to look at my ToMo score for the couple of contractors I have on my staff. (laughing) Or at least try and develop one. I thought it was a great, a great, great acronym, but, more importantly, I think organizations are starting to understand. Employee satisfaction, employee experience equates to outcomes when it comes to customer experience. >> 100% >> If your employees are not having a great experience, we talked about onboarding experiences yesterday. If that isn't happening, then chances are, there's a direct correlation between customer experience and employee experience. >> It's a huge risk that companies can't ignore. Employee experience is essential. We talked, yesterday, like you said, about every employee engagement has some relation back to the customer. >> Right. Whether you're in marketing, and you're creating collateral to nurture prospects, or you're in finance, or legal, or you're in the contact center, you're a touchpoint to that customer. And so, you're experience, as an employee, they need to foster those relationships to turn those employees in to advocates. Because the customers, for whatever product or service you're delivering, 'cause we have so much choice these days. The ability to go, "Nope, this isn't working." "I'm going to go find another vendor "who can deliver this service." is a big risk, and so, we were talking to Maribel Lopez yesterday, of Lopez Research, you could really hear her passion in the research that she's done on the future of work. We talked about employee experience, to your point, absolutely critical for customer satisfaction. Employee experience is really essential for digital transformation because businesses really can't transform, successfully, if the employees aren't productive, aren't satisfied, and able to adapt to changing culture as a business digitizes itself. >> As we talk about that other 15 to 20% of innovation, it's odd that we're having this employee experience conversation at Citrix. Citrix isn't a HR software company, let alone a HR company, and we talked to David about this in the opening. How do they transition from just having this conversation with IT administrators, which is the primary audience, here, at Citrix Synergy, to having this conversation with CEOs, CIOs, CMOs, CDOs, the COOs, other C-suite executives. Does Citrix belong at the table, versus these traditional companies we think of? The management consultant firms, who specialize in HR and employee experience, or even other software companies, like SAP with HRM. I thought it was interesting that a lot of the executives that we talked to yesterday, had an experience with SAP. So, Citrix is, absolutely, going about this in a prescribed manner and injecting this culture in to their company. >> I agree with you. We talked to their Chief People Officer and EVP, Donna Kimmel, and with a number of other guests, about the employee experience being a C-level, not just a conversation topic, but an imperative. Because, all of the cogs need to be functioning in the same direction for this company to move forward, and as I mentioned earlier, as every product and service has competition, us consumers, whether we're consumers of commercial products, or technology buyers, we have choice. >> Right. >> And, so, an organization needs to bake in to their culture, the employee experience, in order to ensure that its survival rate and its competitive advantage can go, 'cause we actually did talk about talent attraction and retention as a competitive advantage. And Citrix has done a good job of, you're right, not producing technology for HR, but really being able to speak to that business case being horizontal across any type of organization. >> I thought it was a really interesting point, or at least something that I thought about yesterday, at Citrix, again, we have a bunch of network administrators, system administrators, VP of Infrastructures, that is the traditional audience. A lot of times, we can fill abstracted. That audience can feel abstracted from the business. When you're a call center, when you're in sales, when you're actually touching customers, employee experience, obviously, makes sense then. But, I thought the demonstration with the marketing manager really helped this audience connect with more of those frontline employees and helping to improve their experience and bringing meaning to that traditional network or sysadmin job. You know, when you feel like you're absolutely moving the productivity ball forward. This is generational. Adam Jones of the Marlins said that he's in a generational opportunity. To affect change, administrators will find themselves in a generational opportunity to affect change, to move more than just, you know what, we're going to turn knobs, to actually impacting business processes. >> You talk about generational opportunities. One of the things we talked about yesterday is not just that there are five generations in the workforce today, who have differing levels of technology expertise, but, this morning in the Super Session, we got the opportunity to hear from Dr. Madelyn Albright, the 64th Secretary of State of the United States, the first female Secretary of State. And, I loved how she talked about diplomacy, and democracy, and all of the experiences that's she's had in relation to how technology can be an enabler of that. When I Wiki-ed her, I thought, "She's 82 years old." >> 82? "And there's Madelyn Albright, who is still "professing at Georgetown University." I thought that was pretty outstanding. >> You know, you made the point, in our pre-discussion, about she started at Secretary of State, didn't have a computer on here desk, to riding in the driverless car, and obviously, speaking at a technology conference, I thought it was a great testament to where technology has moved, her ability to embrace change, but, more importantly, what it will take. I think she was a model of what it will take. Another interesting point that she made today was trust and knowing whom you're doing business with. We talked about security a awful lot yesterday. Just from a practical technical sense, being able to trust that the person that I'm talking to on the other end of the phone, is actually who they say they are, or on the other end of a transaction. As we start to share data, make the flow of data allow frictionless sharing of data, we need to be able to trust who we're talking to on the other end. She said, any time something happens in the world, the first piece of information she gets is always wrong is her approach to validation. Trust, but validate. I thought there was a lot of great parallels in that to technology. >> I did as well. On the security front, we talked, yesterday, about, not just the digital workspace of Citrix, but what they're doing on the security and the analytics front to really understand and ensure that the data that they're getting off of users interacting through workspace, is ensuring, that, okay, this person is authorized to be in this application and this particular area of this application. What were some of the things that you heard, with respect to security, that you think Citrix is getting it right? Because, as we know, people; number one security threat, anywhere. >> Well, you know, Citrix has, traditionally, been a leader in products like Single Sign-On, the ability to make the technology frictionless. There's a reason why we have a Post-It Note, right here, with the ID, you know. For our user name and password, it's 13 characters, has to be alphanumeric, et cetera, and then it expires every 30 days. That's not frictionless security. Citrix has made waves in Single Sign-On in making sure that the user experience is frictionless, so that security, as users, we don't try and bypass that security. I think that's just a simple concept that organizations should follow. Then, even on the side of analytics, we have Kevin Jackson of >> GovCloud. >> GovNet on, and he talked about how monitoring employees changes their actions. So, as we're collecting analytics and data to automate processes, how Citrix is making it seamless, and in the course of that, anonymizing the data, so that employees don't feel like big brother is watching. >> Yeah. I thought, you know, the more exposure I get, through theCUBE, to different technologies, the more I've changed my perspective on that. Is it big brother watching me? >> Right. >> Even in call centers, when, this call may be recorded, you think, "Oh, great." Actually, they're using that data, to your point, as Kevin talked about yesterday, its anonymized, but the goal is to make the product and service and communications better. And another thing that it can facilitate, where Citrix is concerned, is making that workspace and that employee experience personalized. >> Yeah. >> Which is what we all expect as consumers. When we go on Amazon, and we want to buy something, we don't want them to show it again. We expect that they know. I've already bought this, maybe service something to me that would be a great addition to whatever I bought. We want that personalized experience to make our lives easier, and that personalization is another big element that they talked about delivering yesterday. And the security and the analytics, I think, are two pieces that can be facilitators of that. Could just also be, sort of, a messenger to make sure more of the users understand the anonymization and how that data about their interactions are actually going to make their experiences better. >> I bought a new laptop, by Microsoft, a week ago, and I was on Facebook, and all of the sudden, I got a ad from Microsoft on Facebook about laptop and laptops accessories. At first, I thought, "Wow, that's weird." But, that may be the first Facebook ad I've ever clicked on because that actually added value. While I felt a little strange about them knowing that I bought a new laptop, Facebook gave me the option to find out how did the ad get served up. Well, Microsoft uploaded a HashSet of email addresses, and my Surface purchase came up, and actually it added value. I was like, "Okay, I can find out what "other material." So, at the end of the day, when you're transparent about what you're doing, and you inform users, and you add value, the end of the day's the key part, you have to add value, doesn't help to advertise Surface laptops after I already bought one. Now, and to, that next stage, to show me accessories and make my experience, my relationship with Microsoft even better, is a great example of that. >> Exactly. Jeff Fritz calls that the line between being creepy >> Yes. >> and being magic, but I like how you add that part of that magic is adding value. >> Exactly. >> 100%. Well, Keith, I'm excited for today. We have, you mentioned, P.J.'s on today, Calvin Hsu is also on today. We're going to be talking with the three Innovation Award nominees. That's a very cool, kind of, American Idol-style voting process, where the public can vote on the Innovation Award winner, which will be announced tomorrow. So, excited about everything we're going to talk about today, and, as you mentioned, we're capping things off today with Christian Reilly, CTO, who we already see, through Twitter, is very excited to be theCUBE with us. >> All right. >> All right, have a great day, yeah? >> Yes. >> All right. >> Let's get to it. >> That's a deal. Lisa Martin with Keith Townsend, and, again, we are live at Citrix Synergy 2019 in Atlanta, Georgia. Keith and I will be back with our first guest after a break.

live from Los Angeles it's the queues covering open-source summit North America 2017 brought to you by the Linux Foundation and redhead he welcome back everyone here live in LA for the open source summit in North America I'm jumper with my co-host Jeff Fritz too many men he'll be back shortly is out scouring the hallways for all the news and analysis getting all the scuttlebutt are here we're here with our next guest brian behlendorf who is the executive director of the hyper ledger project for the Linux Foundation thanks for coming on thank ledger thanks for sharing we just talking before the camera started rolling about blockchain and the coolness around the hype around it but again the hype cycle is usually a pretext to the trend hyper ledger is one of those exciting projects that like AI everyone is jazzed about because it's the future right open source is getting bigger and bigger as Jim zemulon was saying 23 million developers and growing but there's still so much work to be done the global society's relying on open source it's shaping our culture - Ledger's one of those things where it is going to actually disrupt the culture and change it potentially and even this morning Chinese band virtual currencies and icos and all based upon doesn't mean it's time to invest yes and whatever China bands it's always been successful so your thoughts go first boy star let's get into hyper ledger project it's certainly super exciting probably people are talking about it heavily what's going on with the project give a quick update what's the purpose who's involved and when some of the milestones you guys have hyper ledger is less than two years old it was launched officially in December of 2015 I joined in main and it was founded on the principle that hey there's a lot of interesting stuff happening in the cryptocurrency world but there might be some more prosaic some more directly applicable applications of distributed ledger and smart contract technology to rebooting a lot of otherwise very thorny problems for industries in the world the main problem being you've got companies doing business with each other and the recording transactions and you know they'll have to go back and reconcile their systems to get audited bugs right and a lot of the systems out there depend upon processes at a very human processes that are prone to error prone to corruption right so the idea is the more that you can pull together you know information about transactions into a shared system of record which is really with the distributed ledger it's and then the more about of the governance and the and the business processes enclosed that you can automate by smart contract the more effective the more efficient a lot of these markets will be so that's what hyper ledger is about ok so certainly the the keynote was all about open sources being dependent upon and Jim's Emlyn as well as Christine Corbett said you know traditionally control we all know that open source but I love that the deployment changing the face of capitalism because hyper ledger is a term that you can almost apply to the notion of decentralize not just distributed but decentralized business so the notion of supply chain things in finance to moving Goods around the world this is interesting this is how about the impact of how you guys are seeing some of these applications we're now a decentralized architecture combined with distributed creates an opportunity for changing the face of capitalism flowing because the word distributed can be very loaded all right you know and even decentralized right it can be very loaded and what I what I tried to popularize is the idea of minimum viable centralization right you know football games and other sports games have referees right and when we play a game like this well sometimes you know sometimes we don't need a referee it's just us playing pick-up basketball but we want somebody on the periphery we all agree to who helps remind us what the rules are and throws a red flag from time to time all right and so you see in industries ranging from finance where you're building these transaction networks to you know supply chains where you need to track the flow of like food and to know when if food has gotten spoiled possibly where that came from or diamonds that have been involved in conflict time and you know other illegal activities right you want to know where that came for a minute and it involves that industry getting together and saying we all agree we have a big net interest in making our business actually follow certain rules and norms right and using a distributed ledger to to bring that about it's something that can just provide a lot of optimizations so most people think of like Bitcoin and ether a mezda with all this ICO buzz as de as the front end to really the underlying blockchain which you're talking about yeah and that's kind of like I get that fiat currency in this market developed to look crazed bubbles some people call it whatever but you're getting at something unique and this is that there's a real business value of hyper ledger I won't say boring but it's like meat and potatoes stuff it's like really kind of prosaic is the prosaic it's like so but it's disruptive so if you think about like the old days when we were growing up or I was growing up ERP was on mini computers and the prized resource planning relationship management software those were bloated monolithic software packages yeah still out there today and they handle the so called supply chain right so is the hypervisor a disruption to that is it an augmentation of that so some try to put it in context the cost of sending a shipping container from China to the United States right half of that is in paperwork half of that is because that container on average will go through 30 different organizations from the the you know the suppliers that you're assembling the goods into to all the different ports all the different regulatory authorities right out finally to where it's delivered and if you can optimize those business processes if you can make it so that the happen in a space where it's not about paper and facts which a lot of that world is still ruled by today or a bureaucrat sitting there reviewing stuff that's coming in and having to stamp it when really all that could be automated you could cut the cost of that and take the shipping industry from what is right now a money-losing industry to potentially being viable once again so optimization is really critical for them it's optimization but it but there's also some new capabilities here so I spent a year at Department of Health and Human Services trying to help make health care records more portable for patients right and we wrote it and got it I got the industry to write a ton of open source software implemented open standards to make these records shareable the problem was the patient wasn't involved right this was about trying to take two orgs do something that all of their bean counters told them not to do which was share patient records because no that's proprietary value and the HIPAA regulations all that not exactly blackens processes basically with blocking with blocking technology that we can reinvent that as a patient driven process right we could reinvent a lot of the other business processes out there that involve personally identifiable information like the Equifax disaster right we could reinvent how the credit markets assess risk in individuals through blockchain technology in a way that doesn't require us to build these big central anonymous third parties that Coover everybody's data and become these massive privacy titanic's right we can reinvent a lot of this through blockchain tech and that's a lot of what we're working on that Nagaraja because a analytics from that kind of a unique place because you're used to driving these big open-source projects there's a lot of people and they're trying to build the wrapper around the base core of blockchain to come up with their version or their kind of application if you will whether it be Bitcoin or whatever but you guys are in kind of a special place based on your roots we believe that I mean open standards are nice but what really matters is common code right and in a world like we envision where rather than saying you one big Network like Bitcoin or one big Network like aetherium you've got thousands or tens of thousands of these permission networks that cover different industries different geographies different regions what you need is common software so that when a developer goes to work on an application that touches one or multiple of these they've got familiar idioms to work they've got familiar technologies to work with like NGO or Java or JavaScript right but they've got a community of other technologies has been trained up on these technologies that can help them bootstrap and launch their project and maybe even become a contributor to the open source so what we've figured out at the Linux Foundation is how to make that virtuous cycle go right companies you know benefit commercially from it and then feed back into the project and that's what we're mentioning the word you get almost rethink and reimagine some of these things like the Equifax disaster yeah I think it's pretty man no breathing most tech people I really seen as as viable like absolutely it's gonna happen so there's a nice trajectory vision that people are buying into because it's somewhat you can see it hanging together playing out technically what are some of the things going on the project can you share with the folks watching about some things that you're doing to get there faster what's going on with the community with some of the issues with concerns how do people get involved take some time to go tobut deep words of the project so we're not a you know an RD kind of free thinking kind of thing we're about get writing code and shipping and getting into production right so hyper ledger fabric just hit a one dot oh that was a signal from the developers that this code is ready to be run in production systems and for you to track digital assets right doesn't by far does not mean it's the end of the road it's the end of chapter one right but at least it's a place where we you know the kind of the clear intent is let's make this actually usable by enterprises the other projects we've got eight different projects total at hyper ledger some of them even compete with each other right but we're driving all of them to get to a one dot oh and over time all of them talk about how they relate to each other in kind of complimentary ways what's some of the profile developers you're getting because some people always ask I know what should I get involved what can I sink my teeth into what are some of the meaty kind of things that people are doing with it who the persona that that are coming in these enterprise developers they more traditional full-stack developers can you give a range of some of the persona attributes because this is early code still I mean this whole space is still pretty early when it comes to understanding how to use these technologies especially at scale kind of at a DevOps scale a lot of the people first coming into the tech community now are fairly advanced right are kind of the whiz kids right but we're seeing that gradually broad broaden out we now are at a point where we could use developers coming in and writing sample applications right we could use people helping us with documentation we're developing training materials that will be creative commons-licensed so everybody will be able to deliver those and as they find bugs or add features to the training they can do that too we can really use anybody all right so folks watching get involved okay get any white spaces you might want to tease them out with that you see happening obviously mentioned tracking digital assets data is a stress that's cool anything that's going on with data probably is a digital asset but you'd agree what's some of the things that people could get motivated can you share any insight that you might have that would motivate someone to jump in I think any any industry has these challenges of weaving their systems together with other businesses and then trying to do that in a way that holds each other.you account right this is a system for building systems of record between organizations right and you know you running a database to me running a database we don't get there on our own we only get there by working with consortio by working in as a community to actually build these systems and so I'd say every every business has that challenge whether they're engineers have felt free to go in and try to tackle that extranet days when you see people building citizen networks similar concept where blockchain is one big happy family collaborative network all right final question for you kind of shooting for a little bit what do you expect to happen community any thoughts on some of the goals you have is executive director obviously you got some hackathons for good we'll see blockchain being applied to some real things with one dot out what do you see rolling out which some of your goals I massively grow the developer community both the well you know the one end of the spectrum which is the the whiz kids the hardcore developers to you know move forward on a kind of the leading edge of that but really we've got to bring you know hundred thousand developers into this space or the next couple years just to meet the demand that's there in the industry for that town alright so if I'm a now an executive as a hey I saw this great Cuban in friens awesome go get involved what how did someone get involved is just jump standard community model just jump in what advice would you give someone if they want to engage and participate for every one of our projects if you give gave it an hour you'd get to a running you know instance of that software right so fabric or sawtooth within an hour you should ever running for node instance that you can start writing chain code two which is the smart contract language right and and then from there getting involved in the community as a matter of joining mailing list joining our rocket chat channels rocket chats an alternative to slack that we actually prefer and I and I think you'll find a really welcoming community of other devs who want to tell you about what the projects are and want to help you kind of climb that learning curve one of the comments just enough good note here is that Christina gave him the key no she says code can shape culture you've been in the industry a long time you've seen the wave you've been on the shoulders of others and now as the open source goes to the next level how is code gonna shape the culture in your opinion actually people started working together to take that I would say that almost I'm not a moon shot but it's really more of an imperative that culture will be changed inclusion else is huge your thoughts on code shaping culture so we've we've had a decline in trust in institutions in the United States and worldwide not just in the last seven months since November but actually for the last 20 years there's Edelman does this survey every year where they ask you your trust in brands your trust in government your trust in the process the fairness of society and for 20 years that's been on a straight-line decline to the point where we ask ourselves like can you trust any level of government can you trust businesses to look out for your interest the answer almost generically is going to be no this is a technology that can save us from this is a technology that we I believe can help us define the rules of the game help us build society but then actually automate and implement that in a way that doesn't require us to have to bribe an official or curry favor with a school official to get our kid into that school or anything like that this is a way to try I think to make the world more accountable and more fair and open source has that inclusive and staying away from the gerrymander and I love the quote it's so confusing now it's like who do you ask where's the source of truth and it used to be RTFM and check the source code now it's not only there is no manual who is the source fake news all these bots means kind of crazy so this is that a call to arms the open source I think it is I think it really is the trust as a service ok Brian thanks so much for come on if you appreciate it Thank You director for the hyper ledger project super important project really a game changer changing the face of capitalism also continuing the trend accelerate open source I'm Shaun Frechette for more live coverage from the queue after this short break