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Phil Brotherton, NetApp | Broadcom’s Acquisition of VMware


 

(upbeat music) >> Hello, this is Dave Vellante, and we're here to talk about the massive $61 billion planned acquisition of VMware by Broadcom. And I'm here with Phil Brotherton of NetApp to discuss the implications for customers, for the industry, and NetApp's particular point of view. Phil, welcome. Good to see you again. >> It's great to see you, Dave. >> So this topic has garnered a lot of conversation. What's your take on this epic event? What does it mean for the industry generally, and customers specifically? >> You know, I think time will tell a little bit, Dave. We're in the early days. We've, you know, so we heard the original announcements and then it's evolved a little bit, as we're going now. I think overall it'll be good for the ecosystem in the end. There's a lot you can do when you start combining what VMware can do with compute and some of the hardware assets of Broadcom. There's a lot of security things that can be brought, for example, to the infrastructure, that are very high-end and cool, and then integrated, so it's easy to do. So I think there's a lot of upside for it. There's obviously a lot of concern about what it means for vendor consolidation and pricing and things like that. So time will tell. >> You know, when this announcement first came out, I wrote a piece, you know, how "Broadcom will tame the VMware beast," I called it. And, you know, looked at Broadcom's history and said they're going to cut, they're going to raise prices, et cetera, et cetera. But I've seen a different tone, certainly, as Broadcom has got into the details. And I'm sure I and others maybe scared a lot of customers, but I think everybody's kind of calming down now. What are you hearing from customers about this acquisition? How are they thinking about it? >> You know, I think it varies. There's, I'd say generally we have like half our installed base, Dave, runs ESX Server, so the bulk of our customers use VMware, and generally they love VMware. And I'm talking mainly on-prem. We're just extending to the cloud now, really, at scale. And there's a lot of interest in continuing to do that, and that's really strong. The piece that's careful is this vendor, the cost issues that have come up. The things that were in your piece, actually. And what does that mean to me, and how do I balance that out? Those are the questions people are dealing with right now. >> Yeah, so there's obviously a lot of talk about the macro, the macro headwinds. Everybody's being a little cautious. The CIOs are tapping the brakes. We all sort of know that story. But we have some data from our partner ETR that ask, they go out every quarter and they survey, you know, 1500 or so IT practitioners, and they ask the ones that are planning to spend less, that are cutting, "How are you going to approach that? What's your primary methodology in terms of achieving, you know, cost optimization?" The number one, by far, answer was to consolidate redundant vendors. It was like, it's now up to about 40%. The second, distant second, was, "We're going to, you know, optimize cloud costs." You know, still significant, but it was really that consolidating the redundant vendors. Do you see that? How does NetApp fit into that? >> Yeah, that is an interesting, that's a very interesting bit of research, Dave. I think it's very right. One thing I would say is, because I've been in the infrastructure business in Silicon Valley now for 30 years. So these ups and downs are, that's a consistent thing in our industry, and I always think people should think of their infrastructure and cost management. That's always an issue, with infrastructure as cost management. What I've told customers forever is that when you look at cost management, our best customers at cost management are typically service providers. There's another aspect to cost management, is you want to automate as much as possible. And automation goes along with vendor consolidation, because how you automate different products, you don't want to have too many vendors in your layers. And what I mean by the layers of ecosystem, there's a storage layer, the network layer, the compute layer, like, the security layer, database layer, et cetera. When you think like that, everybody should pick their partners very carefully, per layer. And one last thought on this is, it's not like people are dumb, and not trying to do this. It's, when you look at what happens in the real world, acquisitions happen, things change as you go. And in these big customers, that's just normal, that things change. But you always have to have this push towards consolidating and picking your vendors very carefully. >> Also, just to follow up on that, I mean, you know, when you think about multi-cloud, and you mentioned, you know, you've got some big customers, they do a lot of M & A, it's kind of been multi-cloud by accident. "Oh, we got all these other tools and storage platforms and whatever it is." So where does NetApp fit in that whole consolidation equation? I'm thinking about, you know, cross-cloud services, which is a big VMware theme, thinking about a consistent experience, on-prem, hybrid, across the three big clouds, out to the edge. Where do you fit? >> So our view has been, and it was this view, and we extend it to the cloud, is that the data layer, so in our software, is called ONTAP, the data layer is a really important layer that provides a lot of efficiency. It only gets bigger, how you do compliance, how you do backup, DR, blah blah blah. All that data layer services needs to operate on-prem and on the clouds. So when you look at what we've done over the years, we've extended to all the clouds, our data layer. We've put controls, management tools, over the top, so that you can manage the entire data layer, on-prem and cloud, as one layer. And we're continuing to head down that path, 'cause we think that data layer is obviously the path to maximum ability to do compliance, maximum cost advantages, et cetera. So we've really been the company that set our sights on managing the data layer. Now, if you look at VMware, go up into the network layer, the compute layer, VMware is a great partner, and that's why we work with them so closely, is they're so perfect a fit for us, and they've been a great partner for 20 years for us, connecting those infrastructural data layers: compute, network, and storage. >> Well, just to stay on that for a second. I've seen recently, you kind of doubled down on your VMware alliance. You've got stuff at re:Invent I saw, with AWS, you're close to Azure, and I'm really talking about ONTAP, which is sort of an extension of what you were just talking about, Phil, which is, you know, it's kind of NetApp's storage operating system, if you will. It's a world class. But so, maybe talk about that relationship a little bit, and how you see it evolving. >> Well, so what we've been seeing consistently is, customers want to use the advantages of the cloud. So, point one. And when you have to completely refactor apps and all this stuff, it limits, it's friction. It limits what you can do, it raises costs. And what we did with VMware, VMware is this great platform for being able to run basically client-server apps on-prem and cloud, the exact same way. The problem is, when you have large data sets in the VMs, there's some cost issues and things, especially on the cloud. That drove us to work together, and do what we did. We GA-ed, we're the, so NetApp is the only independent storage, independent storage, say this right, independent storage platform certified to run with VMware cloud on Amazon. We GA-ed that last summer. We GA-ed with Azure, the Azure VMware service, a couple months ago. And you'll see news coming with GCP soon. And so the idea was, make it easy for customers to basically run in a hybrid model. And then if you back out and go, "What does that mean for you as a customer?", it's not saying you should go to the cloud, necessarily, or stay on-prem, or whatever. But it's giving you the flexibility to cost-optimize where you want to be. And from a data management point of view, ONTAP gives you the consistent data management, whichever way you decide to go. >> Yeah, so I've been following NetApp for decades, when you were Network Appliance, and I saw you go from kind of the workstation space into the enterprise. I saw you lean into virtualization really early on, and you've been a great VMware partner ever since. And you were early in cloud, so, sort of talking about, you know, that cross-cloud, what we call supercloud. I'm interested in what you're seeing in terms of specific actions that customers are taking. Like, I think about ELAs, and I think it's a two-edged sword. You know, should customers, you know, lean into ELAs right now? You know, what are you seeing there? You talked about, you know, sort of modernizing apps with things like Kubernetes, you know, cloud migration. What are some of the techniques that you're advising customers to take in the context of this acquisition? >> You know, so the basics of this are pretty easy. One is, and I think even Raghu, the CEO of VMware, has talked about this. Extending your ELA is probably a good idea. Like I said, customers love VMware, so having a commitment for a time, consistent cost management for a time is a good strategy. And I think that's why you're hearing ELA extensions being discussed. It's a good idea. The second part, and I think it goes to your surveys, that cost optimization point on the cloud is, moving to the cloud has huge advantages, but if you just kind of lift and shift, oftentimes the costs aren't realized the way you'd want. And the term "modernization," changing your app to use more Kubernetes, more cloud-native services, is often a consideration that goes into that. But that requires time. And you know, most companies have hundreds of apps, or thousands of apps, they have to consider modernizing. So you want to then think through the journey, what apps are going to move, what gets modernized, what gets lifted-shifted, how many data centers are you compressing? There's a lot of data center, the term I've been hearing is "data center evacuations," but data center consolidation. So that there's some even energy savings advantages sometimes with that. But the whole point, I mean, back up to my whole point, the whole point is having the infrastructure that gives you the flexibility to make the journey on your cost advantages and your business requirements. Not being forced to it. Like, it's not really a philosophy, it's more of a business optimization strategy. >> When you think about application modernization and Kubernetes, how does NetApp, you know, fit into that, as a data layer? >> Well, so if you kind of think, you said, like our journey, Dave, was, when we started our life, we were doing basically virtualization of volumes and things for technical customers. And the servers were always bare metal servers that we got involved with back then. This is, like, going back 20 years. Then everyone moved to VMs, and, like, it's probably, today, I mean, getting to your question in a second, but today, loosely, 20% bare metal servers, 80% virtual machines today. And containers is growing, now a big growing piece. So, if you will, sort of another level of virtual machines in containers. And containers were historically stateless, meaning the storage didn't have anything to do. Storage is always the stateful area in the architectures. But as containers are getting used more, stateful containers have become a big deal. So we've put a lot of emphasis into a product line we call Astra that is the world's best data management for containers. And that's both a cloud service and used on-prem in a lot of my customers. It's a big growth area. So that's what, when I say, like, one partner that can do data management, just, that's what we have to do. We have to keep moving with our customers to the type of data they want to store, and how do you store it most efficiently? Hey, one last thought on this is, where I really see this happening, there's a booming business right now in artificial intelligence, and we call it modern data analytics, but people combining big data lakes with AI, and that's where some of this, a lot of the container work comes in. We've extended objects, we have a thing we call file-object duality, to make it easy to bridge the old world of files to the new world of objects. Those all go hand in hand with app modernization. >> Yeah, it's a great thing about this industry. It never sits still. And you're right, it's- >> It's why I'm in it. >> Me too. Yeah, it's so much fun. There's always something. >> It is an abstraction layer. There's always going to be another abstraction layer. Serverless is another example. It's, you know, primarily stateless, that's probably going to, you know, change over time. All right, last question. In thinking about this Broadcom acquisition of VMware, in the macro climate, put a sort of bow on where NetApp fits into this equation. What's the value you bring in this context? >> Oh yeah, well it's like I said earlier, I think it's the data layer of, it's being the data layer that gives you what you guys call the supercloud, that gives you the ability to choose which cloud. Another thing, all customers are running at least two clouds, and you want to be able to pick and choose, and do it your way. So being the data layer, VMware is going to be in our infrastructures for at least as long as I'm in the computer business, Dave. I'm getting a little old. So maybe, you know, but "decades" I think is an easy prediction, and we plan to work with VMware very closely, along with our customers, as they extend from on-prem to hybrid cloud operations. That's where I think this will go. >> Yeah, and I think you're absolutely right. Look at the business case for migrating off of VMware. It just doesn't make sense. It works, it's world class, it recover... They've done so much amazing, you know, they used to be called, Moritz called it the software mainframe, right? And that's kind of what it is. I mean, it means it doesn't go down, right? And it supports virtually any application, you know, around the world, so. >> And I think getting back to your original point about your article, from the very beginning, is, I think Broadcom's really getting a sense of what they've bought, and it's going to be, hopefully, I think it'll be really a fun, another fun era in our business. >> Well, and you can drive EBIT a couple of ways. You can cut, okay, fine. And I'm sure there's some redundancies that they'll find. But there's also, you can drive top-line revenue. And you know, we've seen how, you know, EMC and then Dell used that growth from VMware to throw off free cash flow, and it was just, you know, funded so much, you know, innovation. So innovation is the key. Hock Tan has talked about that a lot. I think there's a perception that Broadcom, you know, doesn't invest in R & D. That's not true. I think they just get very focused with that investment. So, Phil, I really appreciate your time. Thanks so much for joining us. >> Thanks a lot, Dave. It's fun being here. >> Yeah, our pleasure. And thank you for watching theCUBE, your leader in enterprise and emerging tech coverage. (upbeat music)

Published Date : Jan 31 2023

SUMMARY :

Good to see you again. the industry generally, There's a lot you can do I wrote a piece, you know, and how do I balance that out? a lot of talk about the macro, is that when you look at cost management, and you mentioned, you know, so that you can manage and how you see it evolving. to cost-optimize where you want to be. and I saw you go from kind And you know, and how do you store it most efficiently? And you're right, it's- Yeah, it's so much fun. What's the value you and you want to be able They've done so much amazing, you know, and it's going to be, and it was just, you know, Thanks a lot, Dave. And thank you for watching theCUBE,

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Sumit Dhawan, VMware | VMware Explore 2022


 

(upbeat music) >> Welcome back everyone to theCUBE's coverage of VMware Explore '22, formerly VMworld. This is our 12th year covering it. I'm John Furrier with Dave Vellente. Two sets, three days of wall-to-wall coverage. We're starting to get the execs rolling in from VMware. Sumit Dhawan, president of VMware's here. Great to see you. Great keynote, day one. >> Great to be here, John. Great to see you, Dave. Day one, super exciting. We're pumped. >> And you had no problem with the keynotes. We're back in person. Smooth as silk up there. >> We were talking about it. We had to like dust off a cobweb to make some of these inputs. >> It's not like riding a bike. >> No, it's not. We had about 40% of our agencies that we had to change out because they're no longer in business. So, I have to give kudos to the team who pulled it together. They did a fabulous job. >> You do a great check, great presentation. I know you had a lot to crack in there. Raghu set the table. I know this is for him, this was a big moment to lay out the narrative, address the Broadcom thing right out of the gate, wave from Hock Tan in the audience, and then got into the top big news. Still a lot of meat on the bone. You get up there, you got to talk about the use cases, vSphere 8, big release, a lot of stuff. Take us through the keynote. What was the important highlights for you to share, the folks watching that didn't see the keynote or wanted to get your perspective? >> Well, first of all, did any of you notice that Raghu was running on the stage? He did not do that in rehearsal. (John chuckles) I was a little bit worried, but he really did it. >> I said, I betcha that was real. (everyone chuckles) >> Anyways, the jokes aside, he did fabulous. Lays out the strategy. My thinking, as you said, was to first of all speak with their customers and explain how every enterprise is facing with this concept of cloud chaos that Raghu laid out and CVS Health story sort of exemplifies the situation that every customer is facing. They go in, they start with cloud first, which is needed, I think that's the absolutely right approach. Very quickly build out a model of getting a cloud ops team and a platform engineering team which oftentimes be a parallel work stream to a private cloud infrastructure. Great start. But as Roshan, the CIO at CVS Health laid out, there's an inflection point. And that's when you have to converge these because the use cases are where stakeholders, this is the lines of businesses, app developers, finance teams, and security teams, they don't need this stove piped information coming at 'em. And the converge model is how he opted to organize his team. So we called it a multi-cloud team, just like a workspace team. And listen, our commitment and innovations are to solve the problems of those teams so that the stakeholders get what they need. That's the rest of the keynote. >> Yeah, first of all, great point. I want to call out that inflection point comment because we've been reporting coming into VMworld with super cloud and other things across open source and down into the weeds and into the hood. The chaos is real. So, good call. I love how you guys brought that up there. But all industry inflection points, if you go back in history of the tech industry, at every single major inflection point, there was chaos, complexity, or an enemy proprietary. However you want to look at it, there was a situation where you needed to kind of reign in the chaos as Andy Grove would say. So we're at that inflection point, I think that's consistent. And also the ecosystem floor yesterday, the expo floor here in San Francisco with your partners, it was vibrant. They're all on this wave. There is a wave and an inflection point. So, okay. I buy that. So, if you buy the inflection point, what has to happen next? Because this is where we're at. People are feeling it. Some say, I don't have a problem but they're cut chaos such is the problem. So, where do you see that? How does VMware's team organizing in the industry and for customers specifically to solve the chaos, to reign it in and cross over? >> Yeah, you're a 100% right. Every inflection point is associated with some kind of a chaos that had to be reigned in. So we are focused on two major things right now which we have made progress in. And maybe third, we are still work in-progress. Number one is technology. Today's technology announcements are directly to address how that streamlining of chaos can be done through a cloud smart approach that we laid out. Our Aria, a brand new solution for management, significant enhancements to Tanzu, all of these for public cloud based workloads that also extend to private cloud. And then our cloud infrastructure with newer capabilities with AWS, Azure, as well as with new innovations on vSphere 8 and vSAN 8. And then last but not the least, our continuous automation to enable anywhere workspace. All these are simple innovation that have to address because without those innovations, the problem is that the chaos oftentimes is created because lack of technology and as a result structure has to be put in place because tooling and technology is not there. So, number one goal we see is providing that. Second is we have to be independent, provide support for every possible cloud but not without being a partner of theirs. That's not an easy thing to do but we have the DNA as a company, we have done that with data centers in the past, even though being part of Dell we did that in the data center in the past, we have done that in mobility. And so we have taken the challenge of doing that with the cloud. So we are continually building newer innovation and stronger and stronger partnerships with cloud provider which is the basis of our commercial relationships with Microsoft Azure too, where we have brought Azure VMware solution into VMware cloud universal. Again, that strengthens the value of us being neutral because it's very important to have a Switzerland party that can provide these multi-cloud solutions that doesn't have an agenda of a specific cloud, yet an ecosystem, or at least an influence with the ecosystem that can bring going forward. >> Okay, so technology, I get that. Open, not going to be too competitive, but more open. So the question I got to ask you is what is the disruptive enabler to make that happen? 'Cause you got customers, partners and team of VMware, what's the disruptive enabler that's going to get you to that level? >> Over the hump. I mean, listen, our value is this community. All this community has one of two paths to go. Either, they become stove piped into just the public-private cloud infrastructure or they step up as this convergence that's happening around them to say, "You know what? I have the solution to tame this multi-cloud complexity, to reign the chaos," as you mentioned because tooling and technologies are available. And I know they work with the ecosystem. And our objective is to bring this community to that point. And to me, that is the best path to overcome it. >> You are the connective tissue. I was able to sit into the analyst meeting today. You were sort of the proxy for CVS Health where you talked about the private that's where you started, the public cloud ops team, bringing that together. The platform is the glue. That is the connective tissue. That's where Tanzu comes in. That's where Aria comes in. And that is the disruptive technology which it's hard to build that. >> From a technology perspective, it's an enabler of something that has never been done before in that level of comprehensiveness, from a more of a infrastructure side thinking perspective. Yes, infrastructure teams have enabled self-service portals. Yes, infrastructure teams have given APIs to developers, but what we are enabling through Tanzu is completely next level where you have a lot richer experience for developers so that they never ever have to think about the infrastructure at all. Because even when you enable infrastructure as API, that's still an API of the infrastructure. We go straight to the application tier where they're just thinking about authorized set of microservices. Containers can be orchestrated and built automatically, shifting security left where we're truly checking them or enabling them to check the security vulnerabilities as they're developing the application, not going into the production when they have to touch the infrastructure. To me, that's an enabler of a special power that this new multi-cloud team can have across cloud which they haven't had in the past. >> Yeah, it's funny, John, I'd say very challenging technically. The challenge in 2010 was the software mainframe, remember the marketing people killed that term. >> Yeah, exactly. >> But you think about that. We're going to make virtualization and the overhead associated with that irrelevant. We're going to be able to run any workload and VMware achieved that. Now you're saying we run anything anywhere, any Kubernete, any container. >> That's the reality. That's the chaos. >> And the cloud and that's a new, real problem. Real challenging problem that requires serious engineering. >> Well, I mean it's aspirational, right? Let's get the reality, right? So true spanning cloud, not yet there. You guys, I think your vision is definitely right on in the sense that we'd like the chaos and multicloud's a reality. The question is AWS, Azure, Google Cloud, other clouds, they're not going to sit still. No one's going to let VMware just come up and take everything. You got to enable so the market- >> True, true. I don't think this is the case of us versus them because there is so much that they have to express in terms of the value of every cloud. And this happened in the case of, by the way, whether you go into infrastructure or even workspace solutions, as long as the richest of the experience and richest of the controls are provided, for their cloud to the developers that makes the adoption of their cloud simpler. It's a win-win for every party. >> That's the key. I think the simplest. So, I want to ask you, this comes up a lot and I love that you brought that up, simple and self-service has proven developers who are driving the change, cloud DevOps developers. They're driving the change. They're in charge more than ever. They want self-service, easier to deploy. I want a test, if I don't like it, I want to throw it away. But if I like something, I want to stick with it. So it's got to be self-service. Now that's antithetical to the old enterprise model of solve complexity with more complexity. >> Yeah, yeah. >> So the question for you is as the president of VMware, do you feel good that you guys are looking out over the landscape where you're riding into the valley of the future with the demand being automation, completely invisible, abstraction layer, new use case scenarios for IT and whatever IT becomes. Take us through your mindset there, because I think that's what I'm hearing here at this year, VMware Explorer is that you guys have recognized the shift in demographics on the developer side, but ops isn't going away either. They're connecting. >> They're connected. Yeah, so our vision is, if you think about the role of developers, they have a huge influence. And most importantly they're the ones who are driving innovation, just the amount of application development, the number of developers that have emerged, yet remains the scarcest resource for the enterprise are critical. So developers often time have taken control over decision on infrastructure and ops. Why? Because infrastructure and ops haven't shown up. Not because they like it. In fact, they hate it. (John chuckles) Developers like being developers. They like writing code. They don't really want to get into the day to day operations. In fact, here's what we see with almost all our customers. They start taking control of the ops until they go into production. And at that point in time, they start requesting one by one functions of ops, move to ops because they don't like it. So with our approach and this sort of, as we are driving into the beautiful valley of multi-cloud like you laid out, in our approach with the cross cloud services, what we are saying is that why don't we enable this new team which is a reformatted version of the traditional ops, it has the platform engineering in it, the key skill that enables the developer in it, through a platform that becomes an interface to the developers. It creates that secure workflows that developers need. So that developers think and do what they really love. And the infrastructure is seamless and invisible. It's bound to happen, John. Think about it this way. >> Infrastructure is code. >> Infrastructure has code, and even next year, it's invisible because they're just dealing with the services that they need. >> So it's self-service infrastructure. And then you've got to have that capability to simplified, I'll even say automated or computational governance and security. So Chris Wolf is coming on Thursday. >> Yeah. >> Unfortunately I won't be here. And he's going to talk about all the future projects. 'Cause you're not done yet. The project narrows, it's kind of one of these boring, but important. >> Yeah, there's a lot of stuff in the oven coming out. >> There's really critical projects coming down the pipeline that support this multi-cloud vision, is it's early days. >> Well, this is the thing that we were talking about. I want to get your thoughts on. And we were commenting on the keynote review, Hock Tan bought VMware. He's a lot more there than he thought. I mean, I got to imagine him sitting in the front row going there's some stuff coming out of the oven. I didn't even, might not have known. >> He'd be like, "Hmm, this extra value." (everyone chuckles) >> He's got to be pretty stoked, don't you think? >> He is, he is. >> There's a lot of headroom on the margin. >> I mean, independent to that, I think the strategy that he sees is something that's compelling to customers which is what, in my assessment, speaking with him, he bought VMware because it's strategic to customers and the strategic value of VMware becomes even higher as we take our multi-cloud portfolio. So it's all great. >> Well, plus the ecosystem is now re-energize. It's always been energized, but energized cuz it's sort of had to be, cuz it's such a strong- >> And there was the Dell history there too. >> But, yeah it was always EMC, and then Dell, and now it's like, wow, the ecosystem's- >> Really it's released almost. I like this new team, we've been calling this new ops kind of vibe going refactored ops, as you said, that's where the action's happening because the developers want to go faster. >> They want to go faster. >> They want to go fast cuz the velocity's paying off of them. They don't want to have to wait. They don't want security reviews. They want policy. They want some guardrails. Show me the track. >> That's it. >> And let me drive this car. >> That's it because I mean think about it, if you were a developer, listen, I've been a developer. I never really wanted to see how to operate the code in production because it took time away for developing. I like developing and I like to spend my time building the applications and that's the goal of Aria and Tanzu. >> And then I got to mention the props of seeing project Monterey actually come out to fruition is huge because that's the future of computing architecture. >> I mean at this stage, if a customer from here on is modernizing their infrastructure and they're not investing in a holistic new infrastructure from a hardware and software perspective, they're missing out an opportunity on leveraging the numbers that we were showing, 20% increase in calls. Why would you not just make that investment on both the hardware and the software layer now to get the benefits for the next five-six years. >> You would and if I don't have to make any changes and I get 20% automatically. And the other thing, I don't know if people really appreciate the new curve that the Silicon industry is on. It blows away the history of Moore's law which was whatever, 35-40% a year, we're talking about 100% a year price performance or performance improvements. >> I think when you have an inflection point as we said earlier, there's going to be some things that you know is going to happen, but I think there's going to be a lot that's going to surprise people. New brands will emerge, new startups, new talent, new functionality, new use cases. So, we're going to watch that carefully. And for the folks watching that know that theCUBE's been 12 years with covering VMware VMworld, now VMware Explore, we've kind of met everybody over the years, but I want to point out a little nuance, Raghu thing in the keynote. During the end, before the collective responsibility sustainment commitment he had, he made a comment, "As proud as we are," which is a word he used, there's a lot of pride here at VMware. Raghu kind of weaved that in there, I noticed that, I want to call that out there because Raghu's proud. He's a proud product guy. He said, "I'm a product guy." He's delivering keynote. >> Almost 20 years. >> As proud as we are, there's a lot of pride at VMware, Sumit, talk about that dynamic because you mentioned customers, your customer is not a lot of churn. They've been there for a long time. They're embedded in every single company out there, pretty much VMware is in every enterprise, if not all, I mean 99%, whatever percentage it is, it's huge penetration. >> We are proud of three things. It comes down to number one, we are proud of our innovations. You can see it, you can see the tone from Raghu or myself, or other executives changes with excitement when we're talking about our technologies, we're just proud. We're just proud of it. We are a technology and product centric company. The second thing that sort of gets us excited and be proud of is exactly what you mentioned, which is the customers. The customers like us. It's a pleasure when I bring Roshan on stage and he talks about how he's expecting certain relationship and what he's viewing VMware in this new world of multi-cloud, that makes us proud. And then third, we're proud of our talent. I mean, I was jokingly talking to just the events team alone. Of course our engineers do amazing job, our sellers do amazing job, our support teams do amazing job, but we brought this team and we said, "We are going to get you to run an event after three years from not they doing one, we're going to change the name on you, we're going to change the attendees you're going to invite, we're going to change the fact that it's going to be new speakers who have never been on the stage and done that kind of presentation. >> You're also going to serve a virtual audience. >> And we're going to have a virtual audience. And you know what? They embraced it and they surprised us and it looks beautiful. So I'm proud of the talent. >> The VMware team always steps up. You never slight it, you've got great talent over there. The big thing I want to highlight as we end this day, the segment, and I'll get your thoughts and reactions, Sumit, is again, you guys were early on hybrid. We have theCUBE tape to go back into the video data lake and find the word hybrid mentioned 2013, 2014, 2015. Even when nobody was talking about hybrid. >> Yeah, yeah. >> Multicloud, Raghu, I talked to Raghu in 2016 when he did the Pat Gelsinger, I mean Raghu, Pat and Andy Jassy. >> Yeah. >> When that cloud thing got cleared up, he cleared that up. He mentioned multicloud, even then 2016, so this is not new. >> Yeah. >> You had the vision, there's a lot of stuff in the oven. You guys make announcements directionally, and then start chipping away at it. Now you got Broadcom buys VMware, what's in the oven? How much goodness is coming out that's like just hitting the fruits are starting to bear on the tree. There's a lot of good stuff and just put that, contextualize and scale that for us. What's in the oven? >> First of all, I think the vision, you have to be early to be first and we believe in it. Okay, so that's number one. Now having said that what's in the oven, you would see us actually do more controls across cloud. We are not done on networking side. Okay, we announced something as project Northstar with networking portfolio, that's not generally available. That's in the oven. We are going to come up with more capability on supporting any Kubernetes on any cloud. We did some previews of supporting, for example, EKS. You're going to see more of those cluster controls across any Kubernetes. We have more work happening on our telco partners for enablement of O-RAN as well as our edge solutions, along with the ecosystem. So more to come on those fronts. But they're all aligned with enabling customers multi-cloud through these five cross cloud services. They're all really, some of them where we have put a big sort of a version one of solution out there such as Aria continuation, some of them where even the version one's not out and you're going to see that very soon. >> All right. Sumit, what's next for you as the president? You're proud of your team, we got that. Great oven description of what's coming out for the next meal. What's next for you guys, the team? >> I think for us, two things, first of all, this is our momentum season as we call it. So for the first time, after three years, we are now being in, I think we've expanded, explored to five cities. So getting this orchestrated properly, we are expecting nearly 50,000 customers to be engaging in person and maybe a same number virtually. So a significant touchpoint, cuz we have been missing. Our customers have departed their strategy formulation and we have departed our strategy formulation. Getting them connected together is our number one priority. And number two, we are focused on getting better and better at making customers successful. There is work needed for us. We learn, then we code it and then we repeat it. And to me, those are the two key things here in the next six months. >> Sumit, thank you for coming on theCUBE. Thanks for your valuable time, sharing what's going on. Appreciate it. >> Always great to have chatting. >> Here with the president, the CEO's coming up next in theCUBE. Of course, we're John and Dave. More coverage after the short breaks, stay with us. (upbeat music)

Published Date : Aug 30 2022

SUMMARY :

We're starting to get the Great to be here, John. And you had no problem We had to like dust off a cobweb So, I have to give kudos to the team Still a lot of meat on the bone. did any of you notice I said, I betcha that was real. so that the stakeholders and into the hood. Again, that strengthens the So the question I got to ask you is I have the solution to tame And that is the disruptive technology so that they never ever have to think the software mainframe, and the overhead associated That's the reality. And the cloud and in the sense that we'd like the chaos that makes the adoption and I love that you brought that up, So the question for you is the day to day operations. that they need. that capability to simplified, all the future projects. stuff in the oven coming out. coming down the pipeline on the keynote review, He'd be like, "Hmm, this extra value." headroom on the margin. and the strategic value of Well, plus the ecosystem And there was the because the developers want to go faster. cuz the velocity's paying off of them. and that's the goal of Aria and Tanzu. because that's the future on leveraging the numbers that the Silicon industry is on. And for the folks watching because you mentioned customers, to get you to run an event You're also going to So I'm proud of the talent. and find the word hybrid I talked to Raghu in 2016 he cleared that up. that's like just hitting the That's in the oven. for the next meal. So for the first time, after three years, Sumit, thank you for coming on theCUBE. the CEO's coming up next in theCUBE.

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Keynote Analysis | VMware Explore 2022


 

(gentle music) >> Hello, everyone welcome to "theCUBE's" live coverage here in San Francisco, California for VMware Explore not VMworld, it's VMware Explore. I'm John Furrier, your host of "theCUBE" with Dave Vellante. We're here with two sets. 12th year, Dave, covering VMworld, now VMware Explore, what a journey? I had a little reminiscing from Paul Maritz in 2010, who predicted the future but the timing was off. Raghu predicting the future, but is his timing right with multi-cloud or super-cloud? We're going to get into it. We got three days of wall to wall CUBE coverage, two sets. All the top execs from VMware coming on, including the CEO Raghu himself, Vittorio, Kit Colbert, the whole kit and caboodle of the executive group to talk about the future of VMware, where it's going, and of course the appearance of Hock Tan here from Broadcom, Dave, made an appearance. Michael Dell was also in presence. I get the vibe that there's something going on with Broadcom and VMware beyond just the acquisition. So a lot of people are curious. This event again is notable and historic from the sense of it's VMware Explore not VMworld, so they changed the name, and Broadcom's intent, and they're going to be buying VMworld. Dave, the keynote was anticipated by all, how it was going to go down, what was going to be said. Raghu set the table, I got a ton of notes, I know you do. What's your take? >> Well, you have to start with the Broadcom acquisition. You're right, Hock Tan was in the audience, he stood up, he got a little clap. >> Golf clap. >> He's paying $60 billion for VMware, he better be able to be recognized. And he was here yesterday with Michael Dell at the executive sessions. And their purpose I'm sure, they didn't let us in, but I'm sure the purpose was to make sure that customers were calm, they were comfortable with the direction. Of course, the narrative coming out of VMware is that, hey, they're investigating, they're going deep into our portfolio, and they like what they see, it's going to be all good, it's not going to be like the CA acquisition and de-levering and all that stuff. I still stand by what I wrote in my breaking analysis back in May. The fact is, Broadcom has promised $8.5 billion in EBITDA within three years. That's the only way they get there, is to cut, so that's going to happen. But the interesting dynamic in the market, I don't know if you've noticed this, VMware stock is trading at a 20% discount to what Broadcom is paying for it. So there's a big amount of fluff, if you want to do some arbitration. And I think it's due to the fact that it's a stock and a cash deal, it's a combination deal, and it's not going to close for a year. So there's maybe some skepticism around that. But that was an interesting dynamic. The keynote we'll get into it, but it's all around multi-cloud and what we call super-cloud. >> I have my conspiracy theories on Broadcom, actually they make chips. Looking at all the waves right now in the technology industry, silicon is hot, anyone who's doing custom silicon and putting software on the chip, making purpose built vertical applications is seeing performance gains in cloud and in these applications. So one, I'm really excited by the dots connecting there. But also the VMware story, Dave, is pretty interesting in the sense that timing's everything, the Broadcom acquisition, EBITDA focus might drive behavior. But notable for VMware, is Raghu has been on this vision for years. I remember in 2016 when I interviewed him with Andy Jassy, who was then the CEO of AWS, they had moved everything to Amazon Web Services. And that was the beginning of the vision of multi-cloud and cloud-native. VMware invested a ton, and so we're seeing some fruit come off the tree. If you will, bearing some fruit from that VMware investment in cloud-native across the board which was their bet prior to Broadcom buying them out. So the question is, does Broadcom harvest that, continue that nurturing of that "plantation of goodness" that could come out of that VMware? And again, it's probability, it's not guaranteed. Commentary on Twitter is pretty heavy on, can they win the Devs? Can the new Ops bringing around the front? So, VMware's and Broadcom in a tough position, they bought more than they thought in my opinion. And I think a lot of people are saying, does Broadcom recognize the strategic value of what's coming out of the oven, so to speak, or what's blowing off the tree from VMware? And is it real? That is the number one question. I talk to people in the hallway, that's what they're saying. They want to know what's going to happen with what's around the corner, that's on top of mind of everybody. >> It's a really important question because VMware's future is multi-cloud management, what we call super-cloud. And without Tanzu, and I speculated that Tanzu was probably going to be under the microscope and potentially on the chopping block because they spend a lot of money marketing it, but they're probably not today getting a lot of returns. But without Tanzu, without a cross-cloud PaaS we sometimes call a super PaaS. their strategy doesn't work, it basically fails. And I think what a lot of people are missing, and I saw you chime in on Twitter, is can they win the Devs? Can they win the Devs? This is table stakes. If you don't have a cross-cloud PaaS, and it's really about not necessarily just the Devs, it's about the ops, right? Because now it's about security. Yes, shift left, but shield right. But the DevOps team, the Ops team needs consistency. It's like Adrian Cockcroft says, the Devs, they love to get married, the Ops, they got to clean up after the divorce. And so they need standard- >> You're implying that they'll use any tool for the job and not really worry about lock in. And I think today on the keynote, Deshaun was up there who submitted a comment, "You kids have it easy these days." Implying us old guys, when we coded, you had to do everything yourself. Kelsey Hightower mentioned her support pack desktop edition. The old days when had to build everything by hand, now it's all automated, all goodness. But in all seriousness, the focus there was DevOps has won, DevOps is what the developers are doing. The developers are in the clear right now, as far as I'm concerned. They're sitting on the beach right now, sunglasses on, sun shining, everything's shift left, CI/CD pipeline, cloud-native goodness. If you're a dev, things are much rosier than an Ops person. So DevOps is developer, security and DataOps, is where the action is. So it's not so much IT operations as it is security and data leveling up to the velocity demand of developers and also ease of use. So self-service in the motion of coding, in the pipelining, that's what the developers have to have. And if people don't build that experience from the upside, the new ops is not going to enable the develop, it won't be adopted in my opinion. >> You mentioned Paul Maritz before, his whole thing was any workload, any cloud, the software mainframe, they're talking about any Kubernetes, any cloud. And we got to go through some of the announcements real quick here. VMware Aria is the new multi-cloud management platform. That is the fundamental strategy for going cross-cloud or what we call super-cloud. The vSphere and vSAN 8 are big deals. And as relates to compute with vSphere, they're really pushing that whole DPU. You might remember Project Monterey. Well, Project Monterey is essentially like AWS Nitro, it's the future of computing architecture seven years after AWS introduced it. So AWS has a huge lead here. But it's critical that a company like VMware is able to offer that capability with XPU optionality, GPU, CPU, Arm based, Pensando capabilities, eventually NPUs, other capabilities to bring in and support new workloads, new data driven workloads. So the lot of talk about the whole DPU thing. As I mentioned, Tanzu new version of Tanzu, they talked about edge. They're basically bringing VMware to the edge with an eventual consistency model. >> Hold on, the vSphere thing, just to jump in there real quick. I always thought that that'd be higher up in the keynote. Clearly in the keynote, they flexed their cloud-native positioning, they had to address the Broadcom thing, talk about modern applications. So it felt like they were selling the dream on the front end. And they buried the lead in my opinion, which is vSphere 8. They don't do a lot of vSphere 8 announcements. If you look at the history of VMworld, every few years they got a new release. This was packed with a lot of goodness. And I thought they'd buried that in the keynote. >> I don't know, Raghu mentioned it. Yeah, they had a lot to cover. And then the other thing was they announced support for Red Hat OpenShift. So everybody's like, "Ooh, wow." And then Tanzu for all the Kubernetes versions from the cloud guys. So a lot of announcements, you got to always give VMware props. It's not like they stopped engineering, they have a great engineering culture. And so it's nice to see Project Monterey in particular, go from R&D to actual product. And so we like to see that. >> Even towards the end, now that we're doing the keynote review, Raghu said, "As proud as we are," this is when they started talking about the sustainability, implying they're real proud engineering, and that's a good call out there. I think that's what were trying to get across to Hock Tan, who was sitting in the front row. But Dave, in terms of keynote, my analysis is clear. Raghu was nervous, you can tell. But he's a product guy, he even said that on stage. He set the table at the beginning, I thought really well with modern applications. He had to address the name change, and I thought that was interesting. He actually said, "We built a community with VMworld, but now with multi-cloud, we're going to recall it Explore." Not sure I agree with that. I think VMworld community is still vibrant, and that's why they're here. So I thought that was nice, the way he balance that out, the messaging is good, the graphics and the branding of Explore is world class, I think it's phenomenal. I'm not a big fan of the name change, but I never go well with change there. Hock Tan didn't speak, he did stand up and wave. >> There's no way he's going to get up to speak. >> He didn't speak. So I thought that was interesting front end, so they got that right out of the way. And absolutely you saying last night. And then they got into this digitally smart concept, which I thought was on point. Did not like the great replatforming message. I'm not a big fan of that because it reminded me of the great resignation. And I think there's going to be a lot of memes on that. So not a big fan of the great replatforming. I did like the Cloud Universal pitch. But this whole multi-cloud pitch seems to me, and I want to get your thoughts on this, is that that's what it reminded me of, Paul Maritz. So when Raghu is clearly betting the ranch on multi-cloud, the question is timing. Paul Maritz in 2010 here at VMworld Moscone, he laid out the vision, he was right. But timing was off, the top of the stack didn't materialize. But at the end of the day, ended up being the right architecture. Is VMware too early with multi-cloud, Dave? And that's the question, that's the question on the table. >> Well, so a couple things. So Maritz, the one mistake Maritz made was he really tried to go into apps, remember? So now at least I think Raghu, the current VMware thinking is, we're going to enable apps to be developed. And that is the right thinking. Are they too early or too late with multi-cloud? I think technically it just wasn't feasible, the customers weren't ready for it. VMware moves at the speed of the CIO we like to say. So I think the timing is actually really good because the technical capabilities are now there. You've got to have across-cloud paths, which Tanzu is about. And I think Tanzu was too immature before. They've got the pieces on the DPU side. And the other thing about the timing is now with Broadcom acquiring VMware, the whole non Dell ecosystem has got to be a lot happier. NetApp, guys like that, Cisco. >> Why is that? >> Because Dell, their thumb on the scale, they had the thing rigged, Dell was first in line for everything. When EMC owned VMware, that was the case. But they were required about it, Dell made no concessions. And they just came out and said, "We are going to be VMware first, we are the preferred partner, we do more business with anybody." They really drove a truck through that. And I think it caused a lot of the ecosystem to pull back, like HPE and others to say, "Okay, we're going to find some alternatives here." Now they can really lean in. It's like when HP broken two, that really changed the ecosystem posture with HPE. This is like that, but times 10. >> What did you think about the ecosystem floor last night? When I did a walk of the floor, I thought it was very vibrant, it was not a ghost town at all. >> No, not at all, we saw Alibaba Cloud was there, we saw a lot of- >> AWS. >> Smaller companies >> Microsoft. >> And so I thought it was better than I thought it would be. There's probably what, 7,000 people here I would say? So well off from the 15,000 pre-COVID highs, but still very robust, it's a good crowd. People are excited to be back in person obviously. And I think the messaging was right, John. I think cross-cloud, multi-cloud, super-cloud, that is the future. Well, David Floid took a stab at it and said, "I think it's going to be $100 billion market by the end of the decade." >> Super-cloud is a thing for sure. And I think that came out in Aria announcement, which was basically a rebranding. It's not a new product, essentially it's a cobble together management platform. I thought the Cloud Universal notes here were interesting. The Cloud Universal is the commercial cloud smart component. Meaning they're trying to make that the frame, Dave, for the hyperscalers to come in to a de facto consortium movement. I feel like that's next here. If this Cloud Universal could become the super-cloud consortium, that might give them a better shot. The ecosystem is buzzing, attendance is strong. It's interesting a lot of people were speculating, will this be an event? I thought they did a great job and I thought they came through well with this. >> You were saying about consortium, because have to have the cloud guys in any consortium. But is any one cloud going to drive it? VMware could be- >> AWS >> Could be the driver. >> I'm thinking if I had to make a prediction, looking at what I just saw in the keynote, we'll see what the VMware execs say, If I had to make a guess, I think you're going to have customers, "Let's still double down on VMware stuff." They're going to settle into vSphere and networking compute and storage, the normal stuff that they've got, the software to find data center core as a cloud operational platform. And then you're going to see a lot more AWS migration. You might see that if Broadcom doesn't nurture the fruit coming off the tree, as we mentioned earlier, I think you might see people go more cloud-native. But I think VMware's prepared for that with the hybrid. So it's going to be very interesting to see. I think the winners coming out of this will be AWS, maybe a little bit of trickle into Azure, Alibaba mostly for the European, I mean the China side. But I don't see them playing. Google is a wild card, we'll see it from them. >> I think the other big thing about the timing, to your earlier point is, VMware used to go to market with very bespoke, We got vSAN, we got NSX, we got vSphere, and now they're trying to bring that together. And essentially remember, they used to go to market and say, "Okay, hey, your ELA is up, time to renew." And they're talking to the wrong people. So now they're going forth with the Azure service model, they're going to move to a subscription model. And I think the timing is right for that. I would've liked to see it a little bit before hand, maybe pre COVID would have been better timing. But I think technically, the time is right now for that. >> And I think looking at the acquisition, speculating on that, I think let's discuss how we see things, how they might move forward. Again, we'll ask the guests as much as best as we can and the best they could answer. But let's take this forward. Okay, based upon what I'm seeing here, if I'm Hock Tan in the audience, I'm saying to myself, "Okay, I got more here than I thought I was buying." Maybe I thought I was getting some great EBITDA. I wonder if his outlook changed on how he goes to market with the new VMware post acquisition. So that means in the around February timeframe, I would probably, if I was advising him to say, "Okay, let's keep it as is, let's not do the cut, cut, cut. Maybe trim a little bit here and there." But for the most part, he's got the solid customer base and he's going to have to keep the event. >> Here's the problem with that. They have a very high do-say ratio. They do what they say they're going to do. And as a result, they've promised 8.5 billion in EBITDA within three years out of VMware. And they return 50% of their free cash flow to investors. If they break that promise, their stock will get crushed. I don't think they're going to break that promise. So I think they're going to run. That's something I believe in their playbook that they're not going to change. Now, could they get there without massive cuts? I think it's going to be hard. Can they get there with price increases? Yes. And better efficiency, yes. But they don't have a lot of go to market synergies, John. Broadcom doesn't have a big sales force that they can say, "Okay, we're going to fire all the VMware sales force and you're going to go to market through our channel." Like Oracle would do with their big sales force or a Dell would do with an acquisition, they can't. And so I just don't see how they're going to around it. The only other thing I would say is, to me, I thought the application development piece, the Tanzu piece was very appropriate. And I think they got it. Whether or not they're going to succeed there, we can debate that. But I thought what was missing was there wasn't enough, in my opinion, on their security posture, their security strategy. I thought they gave it lip service with, "Oh yeah, we're going to shift left and dev security, et cetera." They did not go in depth. I think when you talk to someone like Tom Gillis, who really can go deep, I think talking about Barry and the lead, that was not, security is the number one issue of CIOs, CSO. >> Data and security >> At boards, it's number one. And data is the second thing. And those two stories in the keynote where quasi non-existent or/and weak. >> Again, the reason why I believe, and you're discussing it publicly at a high level, is super-cloud is real because it's not just SaaS on cloud, it's hybrid, it's DevOps, it's developer. And security and data operations are just absolutely now leveling up, and the edge is a complete wild card. We met a company last night, they're doing the edge cloud. The edge is going to open up all kinds of new use cases and challenges. And that's on the DataOps, data security side. DevOps, IT operations is already in the dev cycle. If companies aren't doing that, in my opinion, they're not really doing it right. So I think it'll shift to security and Ops and DataOps, that's going to be the action. In the cloud operational framework, that's super-cloud. To me, if I'm Hock Tan, I'm saying, "VMworld, VMware Explore, VMware has to be a core component of super-cloud of the future. Not multi-cloud just a state." I think multi-cloud will be a description of a state, of an architecture, and an outcome, but that's not super-cloud, that's not a functioning operating system, that's not a functioning business driven technology. So I think VMware has the opportunity. So I look at that and say, I got cheap options all the way up to the top of the stack. And super-cloud paths layer, as you describe, that I think is the way to go. >> When you think about how VMware got here, VMware was a $13 billion trailing 12 month revenue company. There aren't a lot of $13 billion software companies. And the way VMware got here, is through great software engineering. They identified problems that the customers had and they went and solved them. They did it with virtualization, they did it with private cloud, they figured out their public cloud strategy. So I think the question for Broadcom is going to be okay, how fast can we monetize that engineering? Can we turn that engineering R&D into dollars? And how fast can we do that? They have two choices in my opinion, keep innovating, which of course we hope that's the case, or act like a private equity firm and just squeeze as much cash out of VMware as possible. Which I don't think would be the right strategy because eventually that says, okay, what's going to happen to Broadcom? How are they going to continue to grow? Are they're going to have to just keep growing through acquisitions? So I think R&D is a really good spend when it's VMware. >> And I think as we wrap up our keynote analysis, one of the things that's going to come out of this as the conversation, no doubt in my mind will be, VMware isn't CA. And the question is, does Broadcom go off their playbook with VMware because of the fact that you look at the sponsorships for the show, we got a robust set of sponsorships for "theCUBE." With two sets, we're booked, fully loaded. Conversation's high, the floor is all about next level cloud operations. This is not a dying market, this is a growth wave coming. So the question, as super-cloud becomes that growth, and everyone's talking about super-cloud there. Some people who don't like the name, which is good, keep grace debate. But there's no doubt that that next wave is the super-cloud philosophy, the super-cloud mindset and architecture, and development environment. And we've documented that on supercloud.world if anyone's interested. But that wave is coming, and you can see it on the floor. Look at the sponsors, look at what people are talking about, Dave. This is not like Broadcom buying VMware and tucking it under and saying, "Okay, hope we can service the customer." There's a real market growth here story. So the question is, what do you do with that? >> Well, so you start with the base. VMware is a very good platform. The reason why they don't have a ton of competition and the reason why, okay, Nutanix can maybe trickle some away, but VMware is really good, it works, it's stable, it recovers from failures, it's got a super strong ecosystem. So you start by building there and then you identify the places where you can spend a dollar and make it 10. >> Well, I was very excited that when we had our super-cloud event, which was a virtual event as a test, we had great VMware support. And a lot of the catalog sessions up here, on Moscone West, where we're sitting, upstairs is all the sessions, they're crowded. And they overlay, Dave, with our narrative and the industry narrative. On the influencer side, you're starting to see the influencers meeting our editorial and pursuing a super-cloud with VMware and their ecosystem. Kind of agreeing super-cloud is real. And I think that is an important note because just last December, when we coined the term at Reinvent, I think it was Reinvent look what's happened. I want to get your thoughts and your reaction to why super-cloud has got so much traction, it's a great buzz with the name. But why is it that our super-cloud, the VMware, and the ecosystem are all aligning with this? Why do you think that's happening? Why do you think that the momentum is accelerating? >> The reason is that, as everybody knows, organizations have multiple clouds, it's a function of shadow Devs, M&A. And so they end up with all these different clouds, all these different projects, different primitives, different APIs, different tool sets. And they called it cloud chaos today. It's accurate, it is cloud chaos. So what's the problem with that? Well, that makes it harder to secure, it makes it harder to govern, it makes it harder to share data, it creates data silos. What's the answer? Well, if you can create a layer that's an abstraction layer that simplifies all that cross cloud data sharing and development and have a consistent set of APIs through a PaaS layer, we call it super PaaS and you are going to have a metadata intelligence that says, "Okay, I'm going to put this here or put that there. And I'm going to deal with latency, I'm going to optimize for whatever purpose, data sharing, or performance or whatever it is." You're going to solve a lot of problems. And you're going to make the CIO's life easier so that they can invest in their own business and their digital transformation and their digital strategy. So that's why people agree. They might not agree with the name, but they certainly agree with the concept of that abstraction layer. >> The name is certainly a better name than multi-cloud, multi-cloud sounds broken. But I think CIOs and CXOs, CISO, CSOs have to get buy-in from their teams. The organic dev relationship with Ops and SecOps and DataOps has to be symbiotic, not conflicting. And I love the chaos story because as Andy Grove, the legend at Intel once said, "Let chaos reign and then reign in the chaos." >> Chaos is cash. >> So in any innovation inflection point, chaos becomes the complexity, abstraction layers, and or innovation takes that complexity away. This is the formula for success. And I think VMware is right in the middle of it. And I think if I'm looking at VMware right now, I'm saying, hey, reign in that chaos right now and you win. So chaos is not a bad thing if you can reign it in, Dave. >> And that's what they've done. You think about what they did with virtualization, it was chaotic, it was wasteful. I think of what they did with private cloud. They said, "Hey IT guys, we're going to help you not get cloudified. We're going to cloudify your presence on-prem and not just throw everything into the cloud." They did a great job there. And now it's all about multi-cloud. >> Well, we're going to reign in the chaos, extract the signal from the noise. Super CUBE here at super-cloud event VMware Explore. Dave, great to kick it off again. Again, 12th year of CUBE coverage. It seems like a lifetime, Dave. Just yesterday we were 2010 >> Amazing, right. We've been in Moscone South, we've been in North, we've been in Las Vegas. Now we're here West, first time in west. >> Some of these developers were in elementary school when we started "theCUBE" here, I was just feeling old relics. Anyway, we're going to bring more action, three days of coverage, thecube.net, check it out. Join our community, join the conversation. As the influences are coming more onto the market, you're seeing a lot more conversations on Twitter, on LinkedIn, on the internet, check it out. Join the conversation. I'm John Furrier and Dave Vellante. We'll be back with more coverage here in San Francisco after this break. (gentle music)

Published Date : Aug 30 2022

SUMMARY :

and of course the appearance with the Broadcom acquisition. And I think it's due to the fact the oven, so to speak, the Devs, they love to get married, But in all seriousness, the VMware Aria is the new buried that in the keynote. And so it's nice to see I'm not a big fan of the name change, going to get up to speak. And I think there's going to And that is the right thinking. of the ecosystem to pull back, the ecosystem floor last night? And I think the messaging was right, John. for the hyperscalers to come in But is any one cloud going to drive it? the software to find data center core And I think the timing is right for that. and the best they could answer. and the lead, that was not, And data is the second thing. And that's on the DataOps, And the way VMware got here, And the question is, and the reason why, And a lot of the catalog sessions up here, And I'm going to deal with latency, And I love the chaos story This is the formula for success. everything into the cloud." extract the signal from the noise. We've been in Moscone on LinkedIn, on the

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Breaking Analysis: Broadcom, Taming the VMware Beast


 

>> From theCUBE studios in Palo Alto in Boston, bringing you data driven insights from theCUBE and ETR. This is Breaking Analysis with Dave Vellante. >> In the words of my colleague CTO David Nicholson, Broadcom buys old cars, not to restore them to their original luster and beauty. Nope. They buy classic cars to extract the platinum that's inside the catalytic converter and monetize that. Broadcom's planned 61 billion acquisition of VMware will mark yet another new era and chapter for the virtualization pioneer, a mere seven months after finally getting spun out as an independent company by Dell. For VMware, this means a dramatically different operating model with financial performance and shareholder value creation as the dominant and perhaps the sole agenda item. For customers, it will mean a more focused portfolio, less aspirational vision pitches, and most certainly higher prices. Hello and welcome to this week's Wikibon CUBE Insights powered by ETR. In this Breaking Analysis, we'll share data, opinions and customer insights about this blockbuster deal and forecast the future of VMware, Broadcom and the broader ecosystem. Let's first look at the key deal points, it's been well covered in the press. But just for the record, $61 billion in a 50/50 cash and stock deal, resulting in a blended price of $138 per share, which is a 44% premium to the unaffected price, i.e. prior to the news breaking. Broadcom will assume 8 billion of VMware debt and promises that the acquisition will be immediately accretive and will generate 8.5 billion in EBITDA by year three. That's more than 4 billion in EBITDA relative to VMware's current performance today. In a classic Broadcom M&A approach, the company promises to dilever debt and maintain investment grade ratings. They will rebrand their software business as VMware, which will now comprise about 50% of revenues. There's a 40 day go shop and importantly, Broadcom promises to continue to return 60% of its free cash flow to shareholders in the form of dividends and buybacks. Okay, with that out of the way, we're going to get to the money slide literally in a moment that Broadcom shared on its investor call. Broadcom has more than 20 business units. It's CEO Hock Tan makes it really easy for his business unit managers to understand. Rule number one, you agreed to an operating plan with targets for revenue, growth, EBITDA, et cetera, hit your numbers consistently and we're good. You'll be very well compensated and life will be wonderful for you and your family. Miss the number, and we're going to have a frank and uncomfortable bottom line discussion. You'll four, perhaps five quarters to turn your business around, if you don't, we'll kill it or sell it if we can. Rule number two, refer to rule number one. Hello, VMware, here's the money slide. I'll interpret the bullet points on the left for clarity. Your fiscal year 2022 EBITDA was 4.7 billion. By year three, it will be 8.5 billion. And we Broadcom have four knobs to turn with you, VMware to help you get there. First knob, if it ain't recurring revenue with rubber stamp renewals, we're going to convert that revenue or kill it. Knob number two, we're going to focus R&D in the most profitable areas of the business. AKA expect the R&D budget to be cut. Number three, we're going to spend less on sales and marketing by focusing on existing customers. We're not going to lose money today and try to make it up many years down the road. And number four, we run Broadcom with 1% GNA. You will too. Any questions? Good. Now, just to give you a little sense of how Broadcom runs its business and how well run a company it is, let's do a little simple comparison with this financial snapshot. All we're doing here is taking the most recent quarterly earnings reports from Broadcom and VMware respectively. We take the quarterly revenue and multiply by four X to get the revenue run rate and then we calculate the ratios off of the most recent quarters revenue. It's worth spending some time on this to get a sense of how profitable the Broadcom business actually is and what the spreadsheet gurus at Broadcom are seeing with respect to the possibilities for VMware. So combined, we're talking about a 40 plus billion dollar company. Broadcom is growing at more than 20% per year. Whereas VMware's latest quarter showed a very disappointing 3% growth. Broadcom is mostly a hardware company, but its gross margin is in the high seventies. As a software company of course VMware has higher gross margins, but FYI, Broadcom's software business, the remains of Symantec and what they purchased as CA has 90% gross margin. But the I popper is operating margin. This is all non gap. So it excludes things like stock based compensation, but Broadcom had 61% operating margin last quarter. This is insanely off the charts compared to VMware's 25%. Oracle's non gap operating margin is 47% and Oracle is an incredibly profitable company. Now the red box is where the cuts are going to take place. Broadcom doesn't spend much on marketing. It doesn't have to. It's SG&A is 3% of revenue versus 18% for VMware and R&D spend is almost certainly going to get cut. The other eye popper is free cash flow as a percentage of revenue at 51% for Broadcom and 29% for VMware. 51%. That's incredible. And that my dear friends is why Broadcom a company with just under 30 billion in revenue has a market cap of 230 billion. Let's dig into the VMware portfolio a bit more and identify the possible areas that will be placed under the microscope by Hock Tan and his managers. The data from ETR's latest survey shows the net score or spending momentum across VMware's portfolio in this chart, net score essentially measures the net percent of customers that are spending more on a specific product or vendor. The yellow bar is the most recent survey and compares the April 22 survey data to April 21 and January of 22. Everything is down in the yellow from January, not surprising given the economic outlook and the change in spending patterns that we've reported. VMware Cloud on AWS remains the product in the ETR survey with the most momentum. It's the only offering in the portfolio with spending momentum above the 40% line, a level that we consider highly elevated. Unified Endpoint Management looks more than respectable, but that business is a rock fight with Microsoft. VMware Cloud is things like VMware Cloud foundation, VCF and VMware's cross cloud offerings. NSX came from the Nicira acquisition. Tanzu is not yet pervasive and one wonders if VMware is making any money there. Server is ESX and vSphere and is the bread and butter. That is where Broadcom is going to focus. It's going to look at VSAN and NSX, which is software probably profitable. And of course the other products and see if the investments are paying off, if they are Broadcom will keep, if they are not, you can bet your socks, they will be sold off or killed. Carbon Black is at the far right. VMware paid $2.1 billion for Carbon Black. And it's the lowest performer on this list in terms of net score or spending momentum. And that doesn't mean it's not profitable. It just doesn't have the momentum you'd like to see, so you can bet that is going to get scrutiny. Remember VMware's growth has been under pressure for the last several years. So it's been buying companies, dozens of them. It bought AirWatch, bought Heptio, Carbon Black, Nicira, SaltStack, Datrium, Versedo, Bitnami, and on and on and on. Many of these were to pick up engineering teams. Some of them were to drive new revenue. Now this is definitely going to be scrutinized by Broadcom. So that helps explain why Michael Dell would sell VMware. And where does VMware go from here? It's got great core product. It's an iconic name. It's got an awesome ecosystem, fantastic distribution channel, but its growth is slowing. It's got limited developer chops in a world that developers and cloud native is all the rage. It's got a far flung R&D agenda going at war with a lot of different places. And it's increasingly fighting this multi front war with cloud companies, companies like Cisco, IBM Red Hat, et cetera. VMware's kind of becoming a heavy lift. It's a perfect acquisition target for Broadcom and why the street loves this deal. And we titled this Breaking Analysis taming the VMware beast because VMware is a beast. It's ubiquitous. It's an epic software platform. EMC couldn't control it. Dell used it as a piggy bank, but really didn't change its operating model. Broadcom 100% will. Now one of the things that we get excited about is the future of systems architectures. We published a breaking analysis about a year ago, talking about AWS's secret weapon with Nitro and it's Annapurna custom Silicon efforts. Remember it acquired Annapurna for a measly $350 million. And we talked about how there's a new architecture and a new price performance curve emerging in the enterprise, driven by AWS and being followed by Microsoft, Google, Alibaba, a trend toward custom Silicon with the arm based Nitro and which is AWS's hypervisor and Nick strategy, enabling processor diversity with things like Graviton and Trainium and other diverse processors, really diversifying away from x86 and how this leads to much faster product cycles, faster tape out, lower costs. And our premise was that everyone in the data center is going to competes, is going to need a Nitro to be competitive long term. And customers are going to gravitate toward the most economically favorable platform. And as we describe the landscape with this chart, we've updated this for this Breaking Analysis and we'll come back to nitro in a moment. This is a two dimensional graphic with net score or spending momentum on the vertical axis and overlap formally known as market share or presence within the survey, pervasiveness that's on the horizontal axis. And we plot various companies and products and we've inserted VMware's net score breakdown. The granularity in those colored bars on the bottom right. Net score is essentially the green minus the red and a couple points on that. VMware in the latest survey has 6% new adoption. That's that lime green. It's interesting. The question Broadcom is going to ask is, how much does it cost you to acquire that 6% new. 32% of VMware customers in the survey are increasing spending, meaning they're increasing spending by 6% or more. That's the forest green. And the question Broadcom will dig into is what percent of that increased spend (chuckles) you're capturing is profitable spend? Whatever isn't profitable is going to be cut. Now that 52% gray area flat spending that is ripe for the Broadcom picking, that is the fat middle, and those customers are locked and loaded for future rent extraction via perpetual renewals and price increases. Only 8% of customers are spending less, that's the pinkish color and only 3% are defecting, that's the bright red. So very, very sticky profile. Perfect for Broadcom. Now the rest of the chart lays out some of the other competitor names and we've plotted many of the VMware products so you can see where they fit. They're all pretty respectable on the vertical axis, that's spending momentum. But what Broadcom wants is that core ESX vSphere base where we've superimposed the Broadcom logo. Broadcom doesn't care so much about spending momentum. It cares about profitability potential and then momentum. AWS and Azure, they're setting the pace in this business, in the upper right corner. Cisco very huge presence in the data center, as does Intel, they're not in the ETR survey, but we've superimposed them. Now, Intel of course, is in a dog fight within Nvidia, the Arm ecosystem, AMD, don't forget China. You see a Google cloud platform is in there. Oracle is also on the chart as well, somewhat lower on the vertical axis, but it doesn't have that spending momentum, but it has a big presence. And it owns a cloud as we've talked about many times and it's highly differentiated. It's got a strategy that allows it to differentiate from the pack. It's very financially driven. It knows how to extract lifetime value. Safra Catz operates in many ways, similar to what we're seeing from Hock Tan and company, different from a portfolio standpoint. Oracle's got the full stack, et cetera. So it's a different strategy. But very, very financially savvy. You could see IBM and IBM Red Hat in the mix and then Dell and HP. I want to come back to that momentarily to talk about where value is flowing. And then we plotted Nutanix, which with Acropolis could suck up some V tax avoidance business. Now notice Symantec and CA, relatively speaking in the ETR survey, they have horrible spending momentum. As we said, Broadcom doesn't care. Hock Tan is not going for growth at the expense of profitability. So we fully expect VMware to come down on the vertical axis over time and go up on the profit scale. Of course, ETR doesn't measure the profitability here. Now back to Nitro, VMware has this thing called Project Monterey. It's essentially their version of Nitro and will serve as their future architecture diversifying off x86 and accommodating alternative processors. And a much more efficient performance, price in energy consumption curve. Now, one of the things that we've advocated for, we said this about Dell and others, including VMware to take a page out of AWS and start developing custom Silicon to better integrate hardware and software and accelerate multi-cloud or what we call supercloud. That layer above the cloud, not just running on individual clouds. So this is all about efficiency and simplicity to own this space. And we've challenged organizations to do that because otherwise we feel like the cloud guys are just going to have consistently better costs, not necessarily price, but better cost structures, but it begs the question. What happens to Project Monterey? Hock Tan and Broadcom, they don't invest in something that is unproven and doesn't throw off free cash flow. If it's not going to pay off for years to come, they're probably not going to invest in it. And yet Project Monterey could help secure VMware's future in not only the data center, but at the edge and compete more effectively with cloud economics. So we think either Project Monterey is toast or the VMware team will knock on the door of one of Broadcom's 20 plus business units and say, guys, what if we work together with you to develop a version of Monterey that we can use and sell to everyone, it'd be the arms dealer to everyone and be competitive with the cloud and other players out there and create the de facto standard for data center performance and supercloud. I mean, it's not outrageously expensive to develop custom Silicon. Tesla is doing it for example. And Broadcom obviously is capable of doing it. It's got good relationships with semiconductor fabs. But I think this is going to be a tough sell to Broadcom, unless VMware can hide this in plain site and make it profitable fast, like AWS most likely has with Nitro and Graviton. Then Project Monterey and our pipe dream of alternatives to Nitro in the data center could happen but if it can't, it's going to be toast. Or maybe Intel or Nvidia will take it over or maybe the Monterey team will spin out a VMware and do a Pensando like deal and demonstrate the viability of this concept and then Broadcom will buy it back in 10 years. Here's a double click on that previous data that we put in tabular form. It's how the data on that previous slide was plotted. I just want to give you the background data here. So net score spending momentum is the sorted on the left. So it's sorted by net score in the left hand chart, that was the y-axis in the previous data set and then shared and or presence in the data set is the right hand chart. In other words, it's sorted on the right hand chart, right hand table. That right most column is shared and you can see it's sorted top to bottom, and that was the x-axis on the previous chart. The point is not many on the left hand side are above the 40% line. VMware Cloud on AWS is, it's expensive, so it's probably profitable and it's probably a keeper. We'll see about the rest of VMware's portfolio. Like what happens to Tanzu for example. On the right, we drew a red line, just arbitrarily at those companies and products with more than a hundred mentions in the survey, everything but Tanzu from VMware makes that cut. Again, this is no indication of profitability here, and that's what's going to matter to Broadcom. Now let's take a moment to address the question of Broadcom as a software company. What the heck do they know about software, right. Well, they're not dumb over there and they know how to run a business, but there is a strategic rationale to this move beyond just doing portfolios and extracting rents and cutting R&D, et cetera, et cetera. Why, for example, isn't Broadcom going after coming back to Dell or HPE, it could pick up for a lot less than VMware, and they got way more revenue than VMware. Well, it's obvious, software's more profitable of course, and Broadcom wants to move up the stack, but there's a trend going on, which Broadcom is very much in touch with. First, it sells to Dell and HPE and Cisco and all the OEM. so it's not going to disrupt that. But this chart shows that the value is flowing away from traditional servers and storage and networking to two places, merchant Silicon, which itself is morphing. Broadcom... We focus on the left hand side of this chart. Broadcom correctly believes that the world is shifting from a CPU centric center of gravity to a connectivity centric world. We've talked about this on theCUBE a lot. You should listen to Broadcom COO Charlie Kawwas speak about this. It's all that supporting infrastructure around the CPU where value is flowing, including of course, alternative GPUs and XPUs, and NPUs et cetera, that are sucking the value out of the traditional x86 architecture, offloading some of the security and networking and storage functions that traditionally have been done in x86 which are part of the waste right now in the data center. This is that shifting dynamic of Moore's law. Moore's law, not keeping pace. It's slowing down. It's slower relative to some of the combinatorial factors. When you add up in all the CPU and GPU and NPU and accelerators, et cetera. So we've talked about this a lot in Breaking Analysis episodes. So the value is shifting left within that middle circle. And it's shifting left within that left circle toward components, other than CPU, many of which Broadcom supplies. And then you go back to the middle, value is shifting from that middle section, that traditional data center up into hyperscale clouds, and then to the right toward infrastructure software to manage all that equipment in the data center and across clouds. And look Broadcom is an arms dealer. They simply sell to everyone, locking up key vectors of the value chain, cutting costs and raising prices. It's a pretty straightforward strategy, but not for the fate of heart. And Broadcom has become pretty good at it. Let's close with the customer feedback. I spoke with ETRs Eric Bradley this morning. He and I both reached out to VMware customers that we know and got their input. And here's a little snapshot of what they said. I'll just read this. Broadcom will be looking to invest in the core and divest of any underperforming assets, right on. It's just what we were saying. This doesn't bode well for future innovation, this is a CTO at a large travel company. Next comment, we're a Carbon Black customer. VMware didn't seem to interfere with Carbon Black, but now that we're concerned about short term disruption to their tech roadmap and long term, are they going to split and be sold off like Symantec was, this is a CISO at a large hospitality organization. Third comment, I got directly from a VMware practitioner, an IT director at a manufacturing firm. This individual said, moving off VMware would be very difficult for us. We have over 500 applications running on VMware, and it's really easy to manage. We're not going to move those into the cloud and we're worried Broadcom will raise prices and just extract rents. Last comment, we'll share as, Broadcom sees the cloud data center and IoT is their next revenue source. The VMware acquisition provides them immediate virtualization capabilities to support a lightweight IoT offering. Big concern for customers is what technology they will invest in and innovate, and which will be stripped off and sold. Interesting. I asked David Floyer to give me a back of napkin estimate for the following question. I said, David, if you're running mission critical applications on VMware, how much would it increase your operating cost moving those applications into the cloud? Or how much would it save? And he said, Dave, VMware's really easy to run. It can run any application pretty much anywhere, and you don't need an army of people to manage it. All your processes are tied to VMware, you're locked and loaded. Move that into the cloud and your operating cost would double by his estimates. Well, there you have it. Broadcom will pinpoint the optimal profit maximization strategy and raise prices to the point where customers say, you know what, we're still better off staying with VMware. And sadly, for many practitioners there aren't a lot of choices. You could move to the cloud and increase your cost for a lot of your applications. You could do it yourself with say Zen or OpenStack. Good luck with that. You could tap Nutanix. That will definitely work for some applications, but are you going to move your entire estate, your application portfolio to Nutanix? It's not likely. So you're going to pay more for VMware and that's the price you're going to pay for two decades of better IT. So our advice is get out ahead of this, do an application portfolio assessment. If you can move apps to the cloud for less, and you haven't yet, do it, start immediately. Definitely give Nutanix a call, but going to have to be selective as to what you actually can move, forget porting to OpenStack, or do it yourself Hypervisor, don't even go there. And start building new cloud native apps where it makes sense and let the VMware stuff go into manage decline. Let certain apps just die through attrition, shift your development resources to innovation in the cloud and build a brick wall around the stable apps with VMware. As Paul Maritz, the former CEO of VMware said, "We are building the software mainframe". Now marketing guys got a hold of that and said, Paul, stop saying that, but it's true. And with Broadcom's help that day we'll soon be here. That's it for today. Thanks to Stephanie Chan who helps research our topics for Breaking Analysis. Alex Myerson does the production and he also manages the Breaking Analysis podcast. Kristen Martin and Cheryl Knight help get the word out on social and thanks to Rob Hof, who was our editor in chief at siliconangle.com. Remember, these episodes are all available as podcast, wherever you listen, just search Breaking Analysis podcast. Check out ETRs website at etr.ai for all the survey action. We publish a full report every week on wikibon.com and siliconangle.com. You can email me directly at david.vellante@siliconangle.com. You can DM me at DVellante or comment on our LinkedIn posts. This is Dave Vellante for theCUBE Insights powered by ETR. Have a great week, stay safe, be well. And we'll see you next time. (upbeat music)

Published Date : May 28 2022

SUMMARY :

This is Breaking Analysis and promises that the acquisition

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