from the Salesforce tower in downtown San Francisco it's the cube covering Accenture tech vision 2019 brought to you by Silicon angle media hey welcome back everybody Jeff Rick here with the cube we're in downtown San Francisco 33rd floor salesforce tower the brand new just open ribbon-cutting ceremony this morning of the Accenture innovation hub and we're here for a very special event it's the Accenture technology vision presentation 2019 they put together four or five trends that we should look at and we're really excited to have our next guest he's an author behind this document he's Michael builts the managing director of Accenture technology vision Michael great to see you again I appreciate you having me back it's a license pace last year was at a little venue but this is this is quite impressive it's hard to beat the tower you get the views and the tech all right so let's jump into it so you've been doing this for a couple years now what jumped out that was special about 2019 I mean I think what's different about 2019 is that everybody realizes that companies are really becoming those digital companies and so people are actually starting to ask about what's next and I think this is really the first time that we've seen not just companies introspectively trying to figure out how to change themselves but really looking for that next step to figure out how they change the way people work the way people live and even people realizing that the things that they're doing are really having an effect on society as a whole I'm sure there's gonna be some CEOs that are gonna say Michael we're already there or looking at the next chapter we're barely getting started it seems like this thing has just got started but already we're kind of seeing second order third order of magnitude changes in how this digital transformation is evolving and I think that's really a result of how effective it's been is that the reason everybody's so interested the reason either excited and honestly even the reason why you see out cries when things go wrong is because we're changing rapidly but it really is having big impacts on you know just about every aspect of our life right so there's a there's a whole lot of meat in this report people can go on you can download it and spend some time reading it but I want to pick one of the topics set that we and that's really this kind of hyper personalization moving to a very different way you know talked about marketing to one and this and that but it was kind of marketing talk before now I can actually do it it is and and I think one reason we're seeing that happen is that we're not the only ones as companies going through this digital transformation you know all of our customers all of our workforce they're going through that digital transformation too and every time you're using an uber every time you're using social media to interact you know with your family and your friends in the world around you every time you invite a smart refrigerator or a piece into your home is that suddenly what's happening is people are cobbling together their own technology identities and these identities are ones that we're really starting to see become powerful ways for how they connect and how they work with businesses in ways they really never done before so we could go for hours and hours but we only have 10 minutes but one of the great topics you talked about earlier today everyone has their own reality and I know I think that first time anyone saw that was maybe in a Facebook feed when I realize wait your Facebook feed doesn't have the same stuff as my Facebook feed and now it's gotten way beyond your Facebook feed and to have these real hyper personalized experiences all along the way no I think that's right and what we're seeing is that we're really shifting from this idea of personalization that says how do I get you into a better category to individualization where it says no no no I'm actually deciding things for you you know I'll give you an example you know Healdsburg excuse me heidelberg hospital in germany is actually working on using digital twins for people so it's essentially a digital representative of an individual and in their case they're using it for things like pacemakers you know everybody's heart is different where a doctor's gonna want to plate those electrical you know probes on there in order to make sure you get the best benefit out of that pacemaker is gonna be different for every person and so instead of having generalized optimized rules actually create the digital twinning to figure out what's gonna be optimized for the actual person that we're doing this so that's really interesting right because we've been hearing about digital twins forever probably GE more than ever in terms of people I've talked to you in terms of create a digital twin for a jet engine you can run all kinds of tests you can but they do it for a person that's pretty interesting so they doing that like on a per patient basis for that for that one visit or are they really kind of taking a more longitudinal look at that these people in terms of managing their health care over time well I think right now they're just taking their first steps and so they're finding key points that says like a particular pacemaker surgery you know we see companies you know like food manufacturers that are trying to figure out whether your genetics is going to dispose you to certain tastes or certain flavors or even certain you know certain health benefits for it but we're still in that first step and I think what's so exciting about it is that you see the benefit that says yeah absolutely having a pacemaker that's built to be it's gonna work and it's gonna be a real benefit to somebody's life but that's just the tip of the iceberg you know we start to ask the question that says what happens when every company can do this what happens when every aspect of my life eventually could be you know catered just to me and that's when we really start thinking about the fact that we're we're headed as a society is towards these personalized realities right right which which begs a really big condition right which is trust it is right so I'm giving you all this data and all you might telling you that I'm going to the store and and what I'm surfing on my phone but now you you know you know a lot more about me and in fact you have a digital twin of me and yet we read everyday that everybody gets hacked their data breaches I think someone here said that the the time from a breach to discovery has gone from 250 days 250 days or something like that so high you know however the company's managed to the trust issue because it's a it's a tough it's a tough environment out there it really is a tough environment but I I think it's one that companies are starting to recognize it's gonna be part of the way they really differential themselves you know is that on one hand you've got the security piece of it that says you just want to make sure that the bad actors in the world the people who really are actively trying to do you harm aren't getting that and that's part of it you know and the reality is is the investments that we're seeing in security are raising every year but I think the harder question that people are starting to deal with is that they're being passed and they're asking their consumers to trust them in very different ways and they have before you know you look at somebody like an auto manufacturer that says they've spent you know the last 40 years making sure that we trust that their cars are reliable you know that's you're gonna be safe inside them and that you're gonna be able to drive these for a certain amount of time or maybe for an extended period you know over the lifespan of that vehicle but now we're pushing people into a comfort zone they're not quite there yet for that says well what happens when that car does know where you are at any point in time right it knows how many passengers there it can infer based off of what parking lot you're in what you're doing there and I think that companies are just now starting to recognize that not it's not new we have healthcare companies and we have financial services that have done this forever but it's new to an auto manufacturer that says that's a new type of trust they have to build and we're just now seeing companies realizing that they're gonna go on a new journey to create that relationship the consumers to build up that trust right the other thing you touched on a little bit earlier today was was kind of a changing responsibility set right and it used to be you know we learned in business school you just optimized to to get max shareholder value and right in and oh yeah you should probably take care of your customers and oh yeah we should I take care of our employees too I really you talked about it going really another step really being evolved in the community you know being a much more kind of active participant and outside kind of the direct sphere of the theater in which you play well I think we have to you know because we've spent and I think a lot of companies have spent so many years just building products you know to do things a little bit better but their deals doing the things that we're doing today you know that that mode that they have is that I have a specific role and yes I'm responsible for mm-hmm you know a good quality product but everything else is something that's out of your purview but what we're talking about now is having that amount of information about you means that I now have to have responsibility to protect that information and even how I share it with with my partners suddenly if I'm actually going to be effective in changing the longevity for how people live or how cities are designed is that it's no longer just about whether that roadwork it's whether or not the city was going to be designed correctly and benefits everybody and what we're I think we're getting to that point that people are realizing that the bigger the opportunity is is the bigger the responsibility is that goes with it and the friction and even some of the negative press that we're seeing happen right now you know in the marketplace is because people hadn't realize they saw the bigger opportunity but they hadn't quite realized that that responsibility is gonna be the way that it's gonna be effectively implemented right well what if you have an opinion because you know there's kind of a whole leadership thing and John talked earlier today when they kick off the center that he wants to help your clients be the disrupter not to disrupt D but what happened is you can t get these accidental no accidental people in tremendous power because of the success of their platforms Mark Zuckerberg to pick one Marc Benioff you know who built this building Jeff Bezos so they didn't necessarily start on that path to put in place these huge social engines that have these big impacts but they're kind of there they are but when you look at any of those examples is that what you realize is that they may not have realized the impact that they were gonna have as a society as a whole but there are opportunities they were chasing were huge is that when you look at the early pieces of Facebook is that they were realizing very early on that they were trying to change the way that people fundamentally communicate and how they create relationships over digital media they knew how big that opportunity was and I think that as we've seen them go through it and we're seeing the hardships that they're having now is that other people are they're not blind to it anymore they know that when you have that amount of opportunity there's automatically going to be ripple effects into everything right and I think what we're about to see is this next generation is not going to be able to get off the hook as easily because it's they can't claim ignorance because we all know these things are hot right so exciting times great great for for you congratulations for getting the report out I'm sure it was nice to hit print on that thing close never go to hit print you know but as we all know is the you know tomorrow is a new day and something else is gonna change and then you know we'll be back here again next year right alright well Michael thanks again for taking a few minutes good luck tonight on the on the presentation always great to catch up since your innovation hub brand-new downtown San Francisco the sales force our thanks for watching we'll see you next time