>> Hello, my name is Peter Moser. I'm a chief technologist and IoT and AI strategist for HPE. And with me today is John Carter. He's the director of the ProLiant Product Management family. And we are going to talk to you about how we can take your business to the next level using the intelligent edge. So what is the edge? Why should you care? Well, when you look at IDC and Gartner's and others they're reporting that over 55 billion nest with the B devices will be deployed by 2022. That's not too far down the road from now and these devices are all going to be creating data. Well, most businesses also has been reported using less than 6% of all available data. So what all this is going to do is compound that challenge. Then you look at another data point, where over 50% of all new data is going to be created at the edge, indeed be processed at the edge. So when you have things like sensors and video cameras, all creating data, the need to deal with that data as close to where it's being created, as possible, is the most economic way of dealing with that data. But most importantly, it's also necessary from a timing standpoint that you'll get value from that data as quickly as you can, in many cases and the best way to do that is processing the data where it's being created. So let's take a look at what the intelligent edge looks like. Think about the connectivity that's necessary to connect these new video cameras, these new sensors and other types of devices you're going to be creating its data. That connectivity has to be secure and it has to be intelligent. Why does it have to be intelligent? Cause you want to be able to authenticate anything that wants to connect to that network fabric before it's allowed to do anything at all. So that means you going to have to have a high degree of intelligence like machine learning, for instance, to really understand what that is that device is trying to connect to your network and what kind of credentials that device should have. Then once you do that, then you need to have the necessary processing capabilities to then to be able to ingest that data, analyze that data and to create the necessary action to be able to act on that data. So not only do you have to have that pervasive connectivity via wireless or wired connectivity but also you have to have that data center class compute that enables you to adjust this massive amount of data and then to be able to create the insight necessary to act on that data and do so in a secure manner. So what does edge computing look like? Well, for many businesses, they need to make a decision and have that insight within milliseconds because milliseconds do matter. Say for instance, you're running a process where you're manufacturing an item. When you're going through say quality control, you want to be able to detect a defect in a microsecond so or little seconds to be able to know do I need to shut down the plant to enable me or to shut down that production run to enable me to then determine what caused that defect before I create too much of defective products and have all that waste or in worst case scenario, that product goes out of the door and you end up with a massive recall which can damage your brand. But then think about autonomous operations. What COVID has showed us is that businesses need a higher degree of resiliency because when your workers can't come to work, then what do you do? You get more and more businesses relying on automation to allow them to keep their plant operations functioning and enabling their workers to work remotely to be able to monitor and to control operations. Of course, security and compliance underlines all of this. Everything has to be secure to make sure that your edge environment stays secure not only from a connectivity standpoint but to make sure that no bad actors get on your network cause a lot of people have a false sense of security thinking that because it's behind the corporate firewall, they're okay. That's simply not true cause over 40% of all cyber attacks occur through phishing events. That means they steal legitimate credentials from employees and use those to access the network to see if you have to have other forms of or ways of identifying these types of attacks and then identifying and isolating them and containing them. And that's where having intelligence built into the network is so important. But with many customers that they may do a project that use case, if you will, the edge they have a challenge with scaling. And that is where it's important to have an architectural design in the right edge-based solution that enables you to now have a successful pilot. But to be able to scale that into a full production solution and one that can be replicated across all your sites. Because at the edge you have a combination of compute, storage and networking, which are all integral in creating a solution necessary to drive your business. But these solutions have to be managed because typically at the edge, we don't have the resources like we do in the data center. And so we rely on having data center class management capabilities but at the edge, it allows remote resources to manage that compute, storage, networking assets there at the edge. But additionally should customers want to consume an edge-based service, HPE offers consumption-based services that allow you to manage those resources remotely but then have a dashboard that enables you to have that transparency to share the state of all those assets with your different stakeholders. And so you see here a fusion between the edge and the cloud because they're not really mutually exclusive like some people think. The edge and the cloud do work together but what we're finding is, the edge has to have a higher degree of resiliency and independence because if you think about it, many businesses today in especially remote locations, don't have the same connectivity options that a business in a big city might have. They have lot of low bandwidth circuits for instance and some of these circuits aren't very reliable. So businesses need to have the capability of running their operations independent of any kind of connectivity to a data center or the cloud. That's what's key about the intelligent edge. But when that connectivity is there, they want the ability to have remote access to those edge resources and the ability to monitor their state, to be able to resume operations with remote capabilities. Okay, now let's look at some customer examples where the intelligent edge is helping drive real business value. HPE has a manufacturing customer that makes hard drives and for them quality is paramount because their customers store their data on their hard drives. So this customer needed the ability using computer vision or in other words a video camera looking through electron microscope to be able to scan away from the hard drive and make a determination in less than 10 milliseconds, is there a defect on this wafer? And the action was to stop the process, determine what caused the defect, remedy the problem before they produce too many drives and then have a substantial amount of waste, or in worst case scenario actually ship the drives and have a recall. So HPE was able to put an intelligent edge solution in place that allowed them to scan for defects and then be able to act upon any identified defects in less than nine milliseconds. We also had a very large retailer where the challenge is with self checkout is shrinkage or many cases also known as theft. For these customers, they need to be able to use computer vision to be able to scan and clearly detect at checkout what the customer was doing. Did it have an actual problem with the checkout process or were they trying to undermine and circumvent the checkout process and hide the scanning of the actual barcode. This required again less than 10 millisecond response time to be able to make the determination, what the customer is doing, do they have a real problem or are they circumventing the barcode process and then to be able to act upon that. HPE was able to put an in-store solution that allowed them to capture video from all the different checkout stands and to give them those insights in the timeframe that they needed. We also had a very large customer that has a supply chain optimization challenge that wanted the ability to be able to map the demand signal when they had an order to the supply chain to know could they deliver or meet that order requirement by the date that the customer specified based on the status of their supply chain. So one of the things that COVID has pointed out is that there's a lot of supply chain disruptions because depending on where the supply is coming from or in particular if it has to be shipped from overseas, there could be disruptions and the availability of that supply and HPE was was able to help our customers create an intelligent edge solution that enabled them to be able to better map the demand signal with available supply. Then with healthcare, with COVID, many of our customers' healthcare providers had to change the way they delivered healthcare and what they needed to do was change the way that they did what we call distance healthcare, where they were able to use edge-based technology to then deliver healthcare to their customers or their patients remotely. And HPE was able to put together a solution that enabled them. It's a virtual desktop solution that enabled them to use their devices from their homes to be able to deliver care to their patients. Then lastly, well the things that COVID has also brought to the forefront is the ability for businesses to enable their employees to be able to run their operations remotely from home. Again, this is where the need to provide data center class management capabilities at the edge were critical because they couldn't have employees go into the plants because of COVID restrictions. So the IT staff had to work from home and then manage the edge devices remotely and they had to have the right tools to enable them to do that. So what I'd like to do is hand the conversation over to John to talk about the the HPE assets that enable these types of use cases. So John, do you want to share a little bit about the HPE portfolio? >> Thanks, Peter. What I really appreciated about what you talked about was the idea that no edge use case is quite the same. With that in mind, HPE has developed a portfolio of technologies to really optimize around those different use cases, whether it's one of those AI and inferencing workloads, like you were talking about, where you might use one of our great AMD platforms like the DL385 or 365, or maybe it's more of a traditional data center workload that you've extended out or dis-aggregated onto the edge. There you might consider one of our time tested workhorses like the ProLiant DL360 or 380. And we've even got new products for emerging workloads like on Telco on their edge where we've designed the brand new DL110 for virtualized RAN environments, specifically meeting some of those Telco needs around acceleration and data movement. Finally, some of the examples you talked about really around the manufacturing floor, or other specialized environments where you might have different ambient temperature requirements or other things. This is where HPE edge line really shines. So as you can see here, we've got a lot of different options for you in regards to how you right-size the type of resources for your particular workload. On the left side, you'll see our 1U,1P; very small form factor DL325, really great where you need fewer processing resources but a lot of other high performance access to NVMe or accelerators. Think of things like VDI. When you're tying to put a lot of users into a smaller space, you can move up to one of our devices that offers larger storage footprints. Look at the DL345 or the DL385, both really designed to maximize access to things like NVMe or acceleration while giving you the right balance between process or another resource. Or you can choose to use one of our time-tested answers like the DL360 and 380. These are two of the world's best selling servers and they've been used in environments and applications all over the map. Anything you can think, of these servers have been implemented for. So you can trust that they've been tested, that they've been used and that we've really spent the time optimizing exactly how those servers work for you. And then as mentioned before, we look to continue offering new servers that will help to really bring the exact kind of workload resources needed for new environments as well, specifically the Telco edge. >> Thank you John. For many of our customers, they don't have the resources or the expertise to get started with the intelligent edge. So it's important that they find a partner that has not only the expertise but the partner ecosystem which is critical to help them on their journey. And so what HPE focuses on is bringing the right partners to bear for our customers to help first understand what's the customer trying to accomplish? What's important to them? And focusing on solutions that are going to deliver the business value that the customer expects and then to put together a pilot that's going to not only show the customer the solution that's going to deliver the value that they expect but a pilot platform that can scale is one of the things with the examples I shared earlier, once the customer finish those pilots, they're ready to scale this across all the organization. It was critical for them to have a solution that would scale with their size and these are large companies. So they have multiple sites in some cases, thousands of site, so it's critical. That's a solution scale. So HPE Pointnext Services has that expertise. They have those relationships with the partners to come in, understand what you're trying to accomplish, understand your existing environment which is critical, cause we want to leverage as much of the customer's existing investment as possible but then to bring in the additional capabilities that are necessary to deliver the outcome that the customer wants but to make sure that it is secure. And it all starts with HPE Silicon Root of Trust where it begins with the build process where we make sure that our compute assets are secure all through the build process, there are Silicon Root of Trust even in delivery when the assets powered down, we have tamper-proof capabilities to determine if that asset's been tampered with in transit and then most importantly once it's put into production to make sure that the device stays secure once it's beaded up. Then again to bear for our customers' solutions that solve their business problems; running on the industry's best technology but to give the customer the option of either procuring it or consuming it as a service. Many customers don't know where to get started. We can help you with that as well. First is they want to know how can I improve my decision making process? How can I improve the efficiency of my operations? And for many of our customers, that's doing it locally. Cause all of our customers have a cloud strategy, a hybrid cloud strategy and we incorporate that into the solutions that we build for our customers. We help them really focus in zero end on a pilot project that's going to deliver the business value that they expect. Therefore many of our customers, a lot of these projects never make it out of the lab. They test and test and test and then for some of them when they put it into production, it doesn't scale, so they have to start all over again. So it's important that they have a partner that has experience to help them pick the right use case. But the most importantly, put it in the right architecture that can scale. Then we put together a business model. For many of our customers especially because of COVID, they want options. They want to conserve capital. They don't want to spend their capital on buying a solution. They want to consume a service. And HPE GreenLake services offers that where our customers, if they choose, can have HPE not only build the solution, deploy it, but they manage it for the customer and allow the customer use their resources to focus on creating new services for the business. We even offer leases and other options as well. It is important that customers when they architect an edge-based solution that they architect one that is foundational for all their sites. This also helps customers reduce their costs and also reduces the complexity of the solution going forward. So HPE's GreenLake services gives customers the option of consuming services just like the public cloud at the edge with the transparency that the public cloud offers as well by giving customers that full dashboard view of the status of their edge-based infrastructure so that they can report out and provide that transparency to their stakeholders but also to bring in the partner ecosystem that goes with that. The partner ecosystem that allows you to create the platform to find the right solutions that run on those platforms, be an artificial intelligence or IoT or data pipelines, whatever it might be is necessary to drive the use cases that the customer needs to improve their business. But also financial services to give the customer choice on how they want to deploy their solutions, they want to capital acquire it, then want to lease it or do they want to consume it as a service. If you'd like to learn more about the products you've heard about today, here are two links to our ProLiant or edge line servers. So on behalf of John and myself, we want to thank you for your time today and hope you found this information useful. Thank you.

>> Hi everyone, my name is Michael Swan and I'm the global director of business development for HPE Financial Services, and I'm really excited to have the opportunity to speak with you today. In this session, I will provide you with an overview of how we help our customers create investment capacity to help fuel their cloud in digital transformation initiatives. I will then share with you three customer use cases to talk about the types of solutions that we've implemented to help our customers move their businesses forward. Now, it wasn't that long ago that businesses were prioritizing their 2020 digital transformation projects. And executives were telling us that they thought 2020 was going to be a year where they were going to see a significant ramp in their spending on digital transformation projects. Businesses were already starting to plan to make investments in cloud and security and AI and machine learning to help improve their customer experience, help to advance employee productivity, and help them to get an overall better competitive edge. Then of course, we were all hit by the COVID-19 pandemic. And in response to the pandemic, businesses have had to think really hard about how do they enable workforce productivity when they have nearly all of their employee base working from home. They've also had to think about some of the challenges around ensuring connectivity, security, and maintaining a very high degree of customer support and customer experience. And the economic impact of COVID put a lot of pressure on companies to maintain their cash positions and preserve capital. Now Gartner's forecasted that IT spending will increase to about $3.7 trillion in 2021, which is up about a little more than 4% from last year. And investment in cloud-based IT infrastructure in particular is expected to surge to more than 27% this year. So what all this is telling us is that customers are ready to move beyond the pandemic. They're thinking about how can I take my company to the next level? Where are the investments that I need to be making to advance and grow? Now to advance and grow requires investment capacity. Investment capacity is really the lifeblood of any business, and without that, you can't invest in your digital transformation, and you can't invest in the long-term future of your business. So this is where HPE Financial Services can help. We're working with businesses to help create the investment capacity that they need to move their business ahead. And we're doing this in three ways. Firstly, we're creating financial vitality. In the last two years alone, we've injected more than $640 million back into our customers' budgets to help fuel their investments. And we provide a range of investment solutions that help our customers to increase their ability to invest and do so in a way that actually results in better financial outcomes. Secondly, we're able to manage any tech, anytime, anywhere. We are recognized by both IDC and Gartner as a global leader in asset lifecycle supporting the circular economy. And in the last two years alone, we've taken in more than eight million assets into our technology renewal centers with more than 90% of those assets being designated for reuse before recycle. And thirdly, we are your CIFO. With nearly 30 years of IT Asset economic experience in our DNA, we work with you to understand where you want to go, what you need, and to help you put an investment strategy in place to help you get there. Let's now look at some of the solutions that we are delivering to our customers. Now, many of our customers seek to defer or reduce the expense of investing in IT in order to preserve their capital, or to try to do more with their available budgets. So we offer a range of Payment Deferral programs which enable our customers to delay the upfront costs of modernizing their IT. And in response to COVID, in 2020 we introduced the Payment Relief Program which enables customers to keep those critical IT projects moving forward while deferring more than 90% of the cost into the next calendar year. We're also helping customers to create investment capacity by generating cash from assets. And we're doing this based on the value of equipment that they already own. With our Accelerated Migration offer, we're converting existing, client-owned IT into an incremental source of capital, while enabling them to continue to use that equipment for its remaining useful life. And with our Tech Buyback program, we're managing the disposition of older legacy equipment returning value back to our customers and helping them to contribute to their sustainability initiatives. Now in each of our IT investment solutions, we aim to help our customers match their payments with the use of the technology. Our Extended Deployment solution is a phased deployment program that allows our customers to acquire the critical technology that they need today upfront. But we allow them time to get the equipment stood up in place, configured and tested, up and running before they actually have to begin making any payments for that equipment. And then lastly, we help enterprises relieve capacity strain or delivery delays that might be caused by supply chain disruptions or limitations in their capital budget, ar perhaps they're just simply looking to maintain existing legacy systems that are running critical business applications. And we do this by sourcing HPE certified pre-owned equipment that can be used to help maintain existing legacy systems. Now, all of the pre-owned equipment that we make available is available with a warranty, and is also eligible for HPE support services. Now, with that, as an overview, I'd like to transition to a brief video, which highlights how we help customers create investment capacity. (bright music) HPE and HPE Financial Services are meeting customer demands across the IT life cycle, while also contributing to the circular economy. And we're doing this in three ways. First HPE designs solutions and sources components with the aim to maximize reuse before recycle, and to minimize environmental impacts. Second, HPE's GreenLake Cloud services helps customers to acquire and consume only the capacity that they need for the period of time that they need to use it, and have the flexibility to refresh technology in an environmentally friendly way. We are committed to taking back 100% of all technology that is deployed within the HPE GreenLake Services contract. And last, HPE has industry leading experience and capabilities to renew IT assets, keeping them in the circular economy longer, and thus minimizing waste. We are committed to helping each one of our customers contribute to the circular economy, and this is one of the more important reasons why customers choose to partner with HPE. So let's now look at three customer use cases to help explain how we have helped customers create the investment capacity that they needed to move their business ahead. This first example involves an agricultural company based in Turkey. Their objective was to prevent COVID from disrupting their operations. They needed to ensure that they could preserve cash while at the same time, they wanted to continue to move ahead with a critical IT modernization project. They sought creative approaches to do more with their IT budget and to keep the project moving on track. HPE Financial Services made it possible for MAY Tohum to continue modernizing their IT estate while deferring the cost of the project into the following fiscal year, by utilizing our Payment Relief program. As a result, the infrastructure transformation project went forward, they were able to preserve their cash position and most importantly, MAY was able to continue to bring its innovative seed products to market without any disruption. The next customer example involved a large bank in New Zealand. Now, it might come as a surprise to you to think about a bank seeking additional investment capacity. Well banks understand well the importance of maximizing the return on their capital, and they also need to comply with regulations requiring certain capital funding commitments. Therefore banks as a whole comprise one of our largest set of customers. Now this bank in particular sought to transform the management of IT for their business to an as-a-service model. They sought additional investment capacity, and they wanted a single approach to managing their IT infrastructure. HPE Financial Services helped the bank to generate cash from their existing assets and transition them into the new GreenLake Services contract. This solution helped ensure not only that the ongoing business operations would not be disrupted, but it also provided an additional source of capital to help fund the project, and it helped to accelerate their move to an as-a-service model. And the last example I would like to share with you involves a hospital based in Austria. Now like most healthcare facilities around the world, this hospital's operations were severely impacted by COVID in the increased demand for their services. They experienced IT system constraints that were created by increased patient workloads, and sought immediate access to additional computing power to ensure they could continue to deliver critical care to their patients. HPE Financial Services sourced 14 Gen9 C7000 Blades, pre-owned equipment to match the existing systems that they already had in place. And this enabled the hospital to ensure that they could provide uninterrupted operations and critical care to their patients. HPE Financial Services also works closely with partners, whether they be IT solution providers, system integrators, or channel partners to help them create investment capacity for their customers. So now I'd like to share a brief video with a few stories from some of our partners. >> We had a client who needed to roll out a more robust identity and access management solution to support their efforts of enabling their remote workforce. The project wasn't budgeted, but quickly moved to the top of the priority list. And we were able to structure a deal that allowed them to acquire the technology they needed in the timeframe required, while deferring payments over an extended period. >> I think what's really important for the HPE at Tech Data structure shift, it allows us to offer an enterprise class solution as a true partnership, addressing some of their requirements and needs of the enterprise market plus. >> Obviously the customer was very pleased, we were very happy, and it was a way for us to get much closer to that customer, become their trusted advisor, and set us up for the future where we can continue to add value to that customer with HPE. >> Now we do believe that Hewlett-Packard Enterprise has a very strong and competitive offering to our customers when it comes to especially asset upcycling services, and also offering certified pre-owned products on the Nordic market. >> We leveraged HPEFS to acquire millions of dollars of hardware to stock up our data center to provide instant on-demand for a virtual desktop environment for remote users for several of our manufacturing and financial clients. (light music) >> As a recap, HPE provides the solutions and services to accelerate your business transformation. With HPE GreenLake, you can deploy any workload as-a-service and achieve cloud-like speed, agility, in the as-a-service model, wherever your apps and your data reside today, whether that be in a co-location facility, or within your own data center. With HPE Pointnext Services, you gain access to more than 15,000 experts, and an ecosystem of partners to help you at every stage of your digital transformation journey. And HPE Financial Services helps you create investment capacity to drive your digital transformation initiatives. We help you overcome financial barriers to your transformation, we help you unlock the value of your entire IT estate, and we are your business and technology partner. Maintaining flexibility and creating financial capacity are key to achieving your digital transformation objectives. I encourage you to reach out to HPE Financial Services to discuss your IT investment strategy and explore ways that we can help you achieve your desired business outcomes. Included here are a few QR codes where you can learn more or even view a virtual tour of one of our technology renewal centers. Thank you again for joining me in this session. I wish you a great rest of the day, and I hope you keep well, bye.

>> Hello everyone, this is Dave Volante. On November 10th theCUBE 365 is hosting Workplace next. It's an event focused on how organizations are adapting to the new abnormal, and architecting the workplace of the future. And it's brought to you by Hewlett Packard Enterprise. And with me is David Crozier who heads, HPE Pointnext Services Marketing Organization. David, what do people expect from this event? Who should attend? And what's in it for them? >> Well as you said Dave, a lot of people are struggling with the way that we have to change our work patterns right now. So what's it for people attending the event is we're going to talk about some of the lessons that business leaders have learned over the last six months, how to apply that for the future and how to go forward. It's really aimed at leaders across different fields in IT roles of course, but also no IT roles like Site Plant Facilities and Human Resources. >> Fantastic. I mean, this is an amazing program. It's very timely. So if you care about how to help your employees be as productive as possible, while at the same time creating a culture where people are enthusiastic, motivated, and very importantly safe. Click on the link in the description of this video and register. We'll see you there. (digital upbeat music)