>> Live from Orlando, Florida. It's theCUBE, covering Cisco Live 2018. Brought to you by Cisco, NetApp, and theCUBE's ecosystem partners. >> Welcome back I'm Stu Miniman. And this is theCUBE's coverage of Cisco Live 2018 Orlando. Getting to the end of two days of three days of wall to wall coverage, happy to welcome to the program Wayne Ogozaly who's a cloud architect with Cisco. From my neck of the woods up in New England. Thanks so much for joining us down here. >> Pleasure to be here. It's getting towards the end of the day which means thundershowers will probably hit for an hour or so. >> Exactly, exactly, it's sunny in the morning and I brought an umbrella, who knew. >> Absolutely, so Wayne you've been with Cisco for a few years Why don't you give us a little bit about your background before we get into it. >> Sure, I started out with Cisco as an engineer. Actually before Cisco, a rocket scientist at Raytheon Company, so I had all sorts of fun before I got hooked on the internet stuff. So I've been a data center architect, spent quite a few years in the media area providing mogul applications, as well as some of the content development side of the media part of Cisco And now I'm into service provider markets which is fantastic >> So before we get into service providers give us your impression of the show this year It'd been a few years since I've come and it's changed quite a bit you know. Big crowd here, we're in the DevNet zone definitely some of the buzz of the show here. What's your impression of the show so far? >> I feel a huge amount of energy. I deal with service providers and we've had so many service providers come by our booth. There's a huge amount of excitement about bringing new managed services to market. DNA Center launch was huge for us. We're showing live demonstrations of that at our booth as well, and I feel like it's almost at a tipping point, where we're going to be talking about software defined networking and NFV. It's been a long time coming but now we're actually kind of crossing the chasm hopefully where we'll be sharing with you some pretty big announcements very soon on large customers deploying those exact services at massive scale. >> Yeah, so we love talking about service providers, we're talking to service providers on theCUBE because when you talk about scale, when you talk about pace of change, when you talk about pressures of financials. Well there's very few places where they all come together for the service providers. Why don't tell us about the product solution set that you're working on and what the news is here. >> Sounds great So I'm part of the Managed Services Accelerator group that has developed a new cloud product. It's been around for a couple years. We've had some major deployments namely at Verizon and Vodafone and a couple other tier ones. A couple huge announcements coming out very shortly. But Managed Services Accelerator allows service providers to deploy many different services across a multi-tenant platform that runs exclusively in the cloud. So we'll talk about what cloud native means what some of the services are. But we're able to bring services to market much more quickly than you were ever able to do in the past. We're able to go from service creation to actual service deployment in literally weeks As some of our major SP's, and those services span a wide range of opportunities, like deploying Meraki or deploying Viptela SD-WAN, or deploying a managed routed service Or even deploying DNA center for a managed SD access. So it's a broad spectrum of services that we can help service providers bring to market very quickly. >> Yeah I love that 'cause if you look at the service providers the applications are so critically important. >> It all starts with the app. If you don't have a compelling app nobody wants to buy it. >> Look the public cloud players are adding new application and new services on practically a daily clip these days. And service providers, many of them partnering with the public cloud but there's still lots of things that they need to do themselves, locally or in certain verticals. So give us some insight, what are some of the things your customers are looking for. How do they keep up with that pace of change and how does this offering help them do that? >> So the cool thing about MSX, or Managed Services Accelerator is it provides a service provider platform for multi tenancy, many different customers in one platform many different services from both Cisco and third party vendors, and those services span both physical devices, traditional ISRs, ASRs, third-party Juniper boxes, whatever, as well as VNFs, virtual network functions. That run in a public cloud like AWS or in your private data center, as a service provider or, in a universal CPE, or a virtual branch or for our Cisco folks, ENCS, Enterprise Network Compute System. It's a virtual branch x86, where we can run service chains down there, we provide a wide range of services that provide the ability to configure and deploy multiple services toward a single customer all from one place. Some of the challenges that our service providers have, is that they have many different service offers but each of those service offers is in its own silo. And every time they want to bring a new service to market, they have to spend many millions of dollars trying to integrate whether they're northbound OSS or BSS system. Or integrate with a new set of vendors. We, from a singe cloud platform allow them a single platform to integrate many different services from one place in a beautiful sort of cloud managed way. >> There's a large portfolio that customers need to sort out. One of the areas we're hearing a lot of discussion about has been the SD-WAN, how does that fit into this whole discussion? >> The SD-WAN service is one of our most popular services. It's being deployed at scale at Vodafone and Verizon. The Viptela acquisition for Cisco Cisco SD-WAN, now that it's named, has been very popular in that it allows customers, enterprises to have a choice of NPLS, internet, or even 4G or soon to be 5G backbone networks that they can run the traffic of their choice across. Enterprises want SD-WAN not just for the ability to choose policies and map applications to certain overlays or tunnels. But they're also using it to lower their cost significantly. So they can, from the cloud, kind of like a Meraki cloud. Manage many different devices with a single click of a button, I can push a new policy down in a software defined way to a hundred different devices and maybe move Netflix that might have been running on an NPLS circuit, to a internet access circuit with the click of a button. That's the power that SD-WAN provides and it provides enterprises that capability natively. Service providers offer it as a managed service, enterprises can log into our MSX platform and be able to control the traffic that they want and steer it with clicks of buttons, not large amounts of configurations. >> Wayne you've mentioned a couple of very large customers that are using this, is this something that is geared for the top 20 large service providers or will it hit hundreds, thousands of services providers around the globe? >> It's really both, it's targeted, and I can say that because architecturally it's a cloud-native platform. It's built with Docker containers, Kubernetes microservice framework, when Google, it's built on a similar architecture of Google. So when Google's rolling out 1,500 services a year, the MSX platform's goal is to get more than 100 services a year rolled out in this platform. So the service creation portion of it allows large service providers, like Verizon or Vodafone or many others to be able to offer those services more efficiently from the cloud and manage them. But the smaller guys, are also able to tap into these services because we offer a kind of a pay as you grow model. We offer a one year of three year term license to purchase the product which is very small And then there's like a little three to five dollar a month management fee for every device you have under management. So there's a very low cost of entry that you're able to tap into this powerful cloud management platform and offer any sort of service that you want for both large service providers as well as small service providers. >> You touched on some of the pricing there. How does that work today, do you look and feel like you know most cloud models today, really more of a Opex and a Capex? >> It's a tremendous opex savings. This is really an opex play when we look at it from a service provider perspective. Service providers are challenged today because they're trying to offer many different services but each service is a unique silo. And they've got to integrate a wide range of different pieces of that silo for every new service. So in a multi-tenant environment I need to have billing, I need to have northbound OSS BSS integration, I need to have a consistent user interface, I need to have notifications, I need to have tenancy, user roles, single sign on. Do I really want to integrate that uniquely for every new service or do I want to have Managed Services Accelerator manage all of that for me and then the service provider can focus more on the service. So it's an opex play to allow them to not only bring new services to market more quickly, but once they're brought to market through both REST APIs and our Network Services Orchestrator configure them very rapidly. >> Wanna step back for a second. When we look at this whole kinda cloud discussion for a while, you know there was discussion of like oh well maybe, how much is really going to go to the public cloud or fighting the public cloud and the service providers were caught being pulled from the old world in the new world. I don't think we've really hit equilibrium yet but service providers really understand and the message that I've heard from Cisco this week and really for the last year or so has been that hybrid multi cloud world is where we live. It's not going to be an answer. We always know everything's an additive in IT and nothing really ever dies. What do you hear from your service provider partners you know, how are they feeling, what do they think about, the changing dynamic of this world? >> Like John Chambers used to say, "We need to deal with the world the way it is "and not the way we'd wish it to be." Service providers realize that it is a multi cloud environment. They need to be able to accommodate different services and different service models based on what their customers are looking for. They also need to be able to achieve operational efficiency when they're rolling out those services to be able to make it commercially viable. So what we're hearing from our service providers is that they want a multi service environment that MSX, or Managed Services Accelerator, provides them where they can manage maybe deploying a device in AWS, to front end and application space for a particular tenant and then connect that device. Whether it be a Meraki virtual managed device or a Viptela vEdge device, to an SD-WAN that's connected to rest of their enterprises And then when they walk out of one of their branch devices and they get on their mobile network we can enable through Cisco, the connection between 5G slicing and a SD-WAN service so that the service that they get on their phone and the policies that are applied on their phone are identical to those that they've worked so hard to deploy actually in their branches, in their headquarters, in their campuses, or in the cloud. It is a multi-cloud environment. Almost every single application domain spans all of those components. MSX, or Managed Services Accelerator, allows you to kind of centrally manage all of those functions from one place. >> Okay, so Wayne MSX, new branding, some new features some new customers, give us a little bit of what we can expect to see through the rest of this year with this solution. >> You're going to see some pretty big announcements of some new service providers doing some new services with MSX. Those new services include the deployment of new SD-WAN networks, very exciting on our virtual branch platform where our ENCS, or X86 based branch will be rolled out at large scale with a couple service providers. Where you can decide what VNFs you want to put on there. What service chains they represent and how you want to monetize them. Been talking about universal CPs for a long time, this is the year it's going to happen at scale using MSX and ENCS, and then you're going to see managed devices cloud connect to AWS and wide range of other services including Meraki and others that build out the portfolio. But bottom line with MSX is, we know our service providers want a diversity of services. It's a service creation platform. We expect service providers to bring their service to the table, we can accommodate it, monetize it, bring it to market very rapidly. And I would expect to hear a wide range of wonderful announcements from Cisco and the MSX team in the next few months. >> Alright well Wayne really appreciate you bringing this service provider angle to us. We're at the end of two days of three days of live coverage covering all the angles from Cisco Live 2018 here in Orlando, be sure to check out theCUBE.net for all the replays as well as all the shows that we will be at in the future. For Stu Miniman and my co-host John Furrier, thanks so much for watching theCUBE. (gentle music)