>> Narrator: Live from San Jose, it's theCUBE. Presenting: Big Data Silicon Valley. Brought to you by SiliconANGLE Media, and its ecosystem partners. >> Welcome back, everyone, we're here live at San Jose for Big Data SV, Big Data Silicon Valley. I'm John Furrier, cohost of theCUBE. We're here with two great guests, Jaspreet Singh, founder and CEO of Druva, and Jake Burns, VP of Cloud Services of Live Nation Entertainment. Welcome to theCUBE, so what's going on with Cloud? Apps are out there, backup, recovery, what's going on? >> So, we went all in with AWS, and late 2015 and through 2016 we moved all of our corporate infrastructure into AWS, and I think we're a little bit unique in that situation, so in terms of our posture, we're 100% Cloud. >> John: Jaspreet, what's going on with you guys in the Cloud, because we've talked about this before, with a lot of the apps in the cloud, backup is really important. What's the key thing that you guys are doing together with Live Nation? >> Sure, so I think the notion of data is now pretty much everywhere. The data is captured, controlled in data center, now it's getting decentralized into getting into apps and ecosystems, and softwares and services deployed either at the edge or in the Cloud. As the data gets more and more decentralized, the notion of data management, bead backup, BD discovery. Anything has to get more and more centralized. And we strongly believe the epicenter of this whole data management has to move to Cloud. So, Druva is a size based provider for data management. And we work with Live Nation to predict the apps not just in the data center. But, also at the edge and also the Cloud data center. The applications deployed in the Cloud, be it Live Nation or Ticketmaster. >> And what are some of the workloads you guys are backing up? That's with Druva. >> Yeah so, it's pretty much all corporate, IT applications. You know, typical things you'd find in any IT shop really. So, you know, we have our financial systems and we have some of our smaller ticketing systems and you know, corporate websites. Things of that nature. So, it's like we have 120 applications that are running and it's just really kind of one of everything. >> We were talking before we came on camera about the history of computing and the Cloud has obviously changed the game. How would you compare the Cloud as a trend relative to operationalizing the role of data and obviously GDPR, Ransomware. These are things that now with the perimeter gone. There's worries. So now, how do you guys look at the Cloud? So Jake, I will start with you. If you can compare and contrast, where we have come from and where we are going. Role of the Cloud. Significant primary, expanding. How would you compare that? And how would you talk to someone who says Hey I'm still in the data center world? What's going on with Cloud? >> Well, yeah, it's significant and it's expanding, both. And you know, it's really transforming the way we do business. So you know just from a high level, things like shortening the time to market for applications, going from three to six months just to get a proof of concept started to today, you know, in the Cloud. Being able to innovate really by trying things trying to... we try 20 different things, decide what works, what doesn't work. And at very low cost. So, it allows us to really do things that just weren't possible before. So, also, we we move more quickly because, you know, we're not afraid of making mistakes. If we provision infrastructure and we don't get it right the first time, we just change it. You know, that's something that we would just never be able to do previously in the data center. So to answer your question, everything is different. >> And as a service model's been kind of key. Is the consumption on your end different like I mean radically different? Like give an example of like how much time would be saved or taken to use other the traditional approaches. >> Oh for sure. You know, in the role of IT has completely changed because you know, instead of worrying about nuts and bolts and servers and storage arrays and data centers. You know, we could really focus on the things that are important to the business. You know, those things delivering results for the business. So, bringing value, bringing applications online and trying things that are going to help you know, us do business rather than focusing on all the minutiae. All that stuff's now been outsourced to Cloud providers. So, really, we kind of have a similar head count and staff. But, we are focused on things that bring value rather than things that are just kind of frivolous. >> Jaspreet, you guys have been very successful startup growing rapidly. The Cloud been a good friend that trend is your friend with the Cloud. >> What's different operationally that you guys are tapping into? What's that tail wind for Druva that's making you guys successful? And is it the ease of use? Is it the ease of consumption? Is it the tech? What's the secret to success with Druva? >> Sure, so, we believe cloud is a very big business transformation trend more than a technology trend. It's how you consumer service with a fixed SLA, with a fixed service agreement across the globe. So, it's ease of consumption. It's simplicity of views. It's orchestration. It's cost control. All those things. So, our promise to our customers is the complexity of data management, backups, archives, data production, which is a risk mitigation project. You know, can be completely abstracted by a simple service. For example, you know, Live Nation consumers, consumer drove a service through Amazon Marketplace. So, think about consuming a critical service like data management through simplicity of marketplace, pay as you go, as you consume the service. Across the globe. In the US, in Australia, and Europe. And also, helps the vendors like us to innovate better. Because we have a control environment to understand how different customers are using the service and be able to orchestrate better security pusher, better threat prevention, better cost control. DevOps. So, it improves the pusher of the service being offered and helps the customer consumer. >> You both are industry veterans by today's standards unless you're like 24 doing some of the cryptocurrency stuff that, you know, doesn't know the old IT baggage. How would you guys view the multi-Cloud conversation? Because we hear that all the time. Multi-Cloud has come up so many times. What does it mean? Jake, what does multi-Cloud actually mean? Is it the same workload across multiple Clouds? Is it the fact that there is multiple Clouds? Certainly, there will be multiple Clouds? But, so, help us digest what that even means these days. >> Yeah, that's a great question and it's a really interesting topic. Multi-Cloud is one of those things where, you know, there's so many benefits to using more than one Cloud provider. But, there are also a lot of pitfalls. So, people really underestimate the difference in the technology and the complexity of managing the technology when you change Cloud providers. I'm talking primarily about infrastructure service providers like Amazon web services. So, you know, I think there's a lot of good reasons to be multi-Cloud to get the best features out of different providers, to not have, you know, the risk of having all your data in one place with one vendor. But, you know, it needs to be done in such a way where you don't take that hit in overhead and complexity and you know, I think that's kind of a prohibitive barrier for most enterprises. >> And what are the big pitfalls that you see? Is it mainly underestimating the stack complexity between them or is it more of just operational questions? I mean what is the pitfalls that you've observed? >> Yeah, so, moving from like a typical IT data center environment to public Cloud provider like AWS. You're essentially asking all your technical staff to start speaking in a new language. Now if you were to introduce a second Cloud provider to that environment, now you're asking them to learn a third language as well. And that's a lot to ask. So, you really have two scenarios where you can make that work today without using a third party. And that's ask all of your staff to know both and that's just not feasible. Or have two tech teams. One for each Cloud platform. That's really not something businesses want to do. So, I think the real answer is to rely on a third party that can come in and abstract one of those Cloud complexities Well, one of those Cloud providers out. So, you don't have to directly manage it. And in that way, you can get the benefit of being multi-Cloud, that data protection of being multi-Cloud. But, not have to introduce that complexity to your environment. >> To provide some abstraction layer. Some sort of software approach. >> Yeah, like for example, if you have your primary systems in AWS, and you use a software like Druva Phoenix to backup your data and you put that data into a second Cloud provider. You don't have to an account with that second Cloud provider. You don't have to have the risk of associating without a complexity associated without that is I think is a very >> And that's where you're looking for differentiation. We look at venues, say hey don't make me work harder. >> Right. >> And add new staff. Solve the problem. >> Yeah, it's all about solving problems right? And that's why we're doing this. >> So, Druva talk about this thing. Because we talked about it earlier about To me we could be oh we're on Azure. Well, they have Office 365 of course they're going to have Microsoft. A lot of people have a lot going on and AWS. So, maybe we're not there at the world where you can actually use provision across Clouds, the same workload, It would be nice to have that someday if it was seamless. But, I think that's might be the nirvana. But at the end of the day, an enterprise might have Office 365 and some Azure. But, I got some mostly Amazon over here I'm doing a lot of development on and doing a DevOps, and I'm on-prim. How do you talk to that? Because that's like you got to backup Office 365, you got to do the on-prim thing, you got to do the Amazon thing. How do you guys solve that problem? What's the conversation? >> Absolutely. I think over time we believe best of breed will win. So, people will deploy different type of cloud for different workloads. Pete's has hosted IaaS or platform like PaaS. When they do that, when they host multiple services, softwares to deploy services. I think its hard to control where the data will go. What we can orchestrate or anybody can orchestrate is the centralizing the data management part of it. So, Druva has the best pusher, has the best coverage across multiple heterogeneous Cloud breed. You know. Services like Office 365, Box, or Saleforce or B platforms like S3 or Dynono DB through our product called Apollo or hosted platforms like what Live Nation is using through our Phoenix product line. So getting the breadth of coverage, consistency of policies on a single platform is what will make enterprises adopt what's best out there without worrying about how you build abstraction for data management. >> Jake, what's the biggest thing you see people who are moving to the Cloud for the first time? What are they struggling with? Is it the idea that there's no perimeter? Is it staff training? I mean what are some of the as people move from Test Dev and or start to put in production the Cloud? What are some of the critical things they should think about? >> Yeah, there are so many of them. But first, really, its just getting buy in, you know, from your technical staff because, you know, in an enterprise environment you bring in a Cloud provider it's very easily framed to hold as if we're just being outsourced right? So, I think getting past that barrier first and really getting through to folks and letting them know that really this is good for you. This is not bad for you. You're going to be learning a new skill, very valuable skill, and you're going to be more effective at your job. So, I think that's the first thing. After that, once you start moving to the Cloud, then, the thing that becomes apparent very quickly is cost control. So, you know, the thing with public Cloud is you know, before you had this really kind of narrow range of what IT could cost. Now with the traditional data center, now we have this huge range. And yes, it can be cheaper than it was before. But, it can also be far more expensive than it was before. >> So, service is sprawled or just not paying attention? Both? >> Well, you essentially you're giving your engineers a blank check. So, you need to have some governance and, you know, you really need to think about things that you didn't have to think about before. You're paying for consumption. So, you really have to watch your consumption. >> So, take me thorough the mental model of D duplication in the Cloud. Because I'm trying to like visualize it or grok it a little bit. Okay, so, the Cloud is out there, data's everywhere. And do I move the compute to the data? How does the backup and recovery and data management work? And does D Doup change with Cloud? Because some people think I got my D Doup already and I'm on premise. I've been doing these old solutions. How does D Doup specifically change in the Cloud or does it? >> I know scale changes. You're looking at, you know, the best D Doup systems, if you look historically, you know, were 100 terabyte, 200 terabyte, Dedup indexes, data domain. The scale changes, you know, customers expect massive scale in Cloud. Our largest customer had 10 perabyte in a single Dedup index. It's 100x scale difference compared to what traditional systems could do. Number two, you could create a quality of service which is not really bound by a fixed, you know, algorithm like variable lent or whatever. So, you can optimize a Dedup very clearly for the right workload. The right Dedup for the right workload. So, you may Dedup off of 365 differently than your VMware instances, compared to your Oracle databases or your Endpoint workload. So, it helps you that as a service business model helps you create a custom, tailored solution for the right data. And bring the scale. We don't have the complexity of scale. But, to get the benefit of scale. All, you know, simply managing the cloud. >> Jake, what's it like working with Druve? What's the benefit that they bring to you guys? >> Yeah, so, specifically around backups for our enterprise systems, you know, that's a difficult challenge to solve natively in the Cloud. Especially if you're going to be limited to using Cloud native tools. So, it's really it's a really perfect use case for a third party provider. You know, people don't think about this much but in the old days, in the data center, you know, our backups went offsite into a vault. They were on tapes. It was very difficult for us to lose those or for them to be erased accidentally or even intentionally. Once you go into the Cloud, especially if you're all in with the Cloud, like we are. Everything is easier. And so, accidents are easier also. You know, deleting your data is easier. So, you know, what we really want and what a lot of enterprises want. >> And security too is a potential >> Absolutely, yeah. And so, what we want is we want to get some of that benefit, you know, back that we had from that inefficiency that we had beforehand. We love all the benefits of the Cloud. But, we want to have our data protected also. So, this is a great role for a company like Druva to come in and offer a product like Phoenix and say, you know, we're going to handle we're going to handle your backups for you essentially. So, you're going to put it in a safe place. We're going to secure it for you. And we're going to make sure it's secure for you. And doing it software is a service like Druva does with Phoenix. I think is the absolute right way to go. It's exactly what you need. >> Well, congratulations Jake Burns, Vice President in Cloud services. >> Thank you. >> At Live Nation entertainment. Jaspreet Singh, CEO of Druva, great to have you on. Congratulations on your success. >> Thank you. >> Inside the tornado called Cloud computing. A lot more stuff coming. More CUBE coverage coming up after this short break. Be right back. (electronic music)

>> Announcer: Live from Las Vegas. It's theCUBE. Covering the VMworld 2017. Brought to you by VMware and its Ecosystem Partners. (upbeat music) >> Hey, welcome back, everyone. We're live in Las Vegas. theCUBE special coverage of VMworld 2017, our eighth year. I'm John Furrier, co-host of theCUBE with my co-host, Dave Vellante is also co-host. Our next two guests is Jaspreet Singh, CEO, Founder of Druva and Matt Morgan and CMO of Druva. Guys, welcome to theCUBE. >> Thank you very much. >> Glad to be here. >> So Pat Gelsinger basically laid it out on the keynote, essentially the waves, and one of them, you're riding hard, you're a startup. Take a minute to talk about why you guys are excited about this wave, because I think data protection, decentralized, fully cloud world. Cloud, IoT, and edge. It's creating a huge data environment. Jaspreet, take a minute to explain what you guys are doing. >> Absolutely, so if you look at the big wave, right? The data, as said, is getting completely decentralized. We have IoT, edge... the new cloud, and the data center is getting disrupted with time. And the more data gets decentralized or defragmented, the more centralized the data management has to be. Whether on the edge, in the cloud, and the whole notion of cloud, if you think about it is actually an interesting phenomenon where Amazon is applying retail economy to traditional IT. If you combine them together, you sort of want to manage the data as a service wherever it goes. Be it the edge, be it the core. You want the simplest ability to sort of protect it, to govern it, and to add intelligence to it over time as it gathers more and more information. So Druva provides a platform, end to end, to sort of make data all managed properly from a single console. >> Pat Gelsinger was up on the stage in his keynote, Andy Jassy came out. Big news, Amazon relationships. Got some fruit bearing already. And they had to do that because vCloud Air was kind of an interesting point. But he brings up the point about the cloud as disruption and that the conventional wisdom of the old is no longer the most relevant thing right now and a lot of customers are paying attention to that so I got to ask you as a founder and CEO on the right wave, in our opinion, and Wikibon's opinion. What should customers look for for success, 'cause we're early on this new vector. What's different? What should they be thinking about as they look at the cloud, look at the distributed and decentralized edge. What are the some of the things that's different? >> I think you would think about customers and, Matt, please, add to it. For customers, this is not just a technology stack, right? It's not a software-defined data center all over again. This is more of a... trying to see how they can consume something at a predictable and certain price wherever they go, right? That's the whole genesis of cloud, it's a complete business model shift. And so when they look at data and how they holistically manage data they understand data is likely to outlive most systems by 3X. And now when they have this notion of cloud, how can they be on the journey to sort of to consume and deliver the value of data as a service in this whole notion of public cloud. And that's sort of the delivered promise. >> So Matt, I wonder if you could talk about the brand continuum, that brand promise. The ascendancy of the sort of modern backup software in the first part of this millennium was coincident with virtualization and consolidating servers and that we sort of played that out. And now customers are saying we have to rethink the way we protect data because of cloud. So I wonder if you could address that and talk about the brand promise of Druva in that context. >> Excellent. Yes. We did a survey, 450 VMware customers and it basically underscores the VMware strategy. There are going to be three tenets to the modern data architecture moving forward. There's going to be physical servers, there's going to be virtualized infrastructure, and there's going to be VMware Cloud on AWS, or its derivatives. When you move further from left to right, moving from physical to virtual, virtual to cloud. What ends up happening is the approach to data protection of the past fails to scale and frankly is no longer compatible. You can't float an appliance in a cloud. You can't possibly put in your own co-located infrastructure within a cloud store to attempt to protect that data. So a lot of people just go without protection at all. What we found in our survey is that three out of four people surveyed really want an as-a-service solution because they're able to basically protect cloud to cloud. They're able to come in and say, "OK, if my data is going to be sitting there, my infrastructure is going to be sitting there, I want to be able to wrap that infrastructure with an as-a-service solution that will protect it. The real value though isn't just protecting in the cloud, it's the as-a-service solution is not limited by the constraints of the past. It can actually be extended backwards so you could take your virtual infrastructure and protect it with an as-aservice solution. You can take your physical infrastructure and protect it as a solution. So as a result, we see this as a sea change to this new way of protecting data. >> So Jaspreet, you were saying that you've got to have this centralized data management philosophy in order to succeed in this world that Matthew just described. Why is that? Is that because you need a single point of control in case something goes wrong and it's a recovery thing? Or is it more of a business model sort of an as-a-service business model requirement? I wonder if you could address that? >> So the traditional IT boundary is sort of shattering in the cloud world, right? If you're going to have... There's a last incident of sorts, right? If one incident happens in a company then many parties are looking at what happened there. Is it a breach, is it a loss, it is a governance issue? So data has multiple faces now. Data also touches multiple parties, be it production, be it the DevOps. You've got to have a holistic view of looking at the data versus traditional approach of I'm going to put a backup architecture, or DR architecture, or e-discovery architecture all in silos. And cloud sort of also gives an opportunity for people to not hug their hardware and say this is mine, go get yours. They can sort of break boundaries and say let's work together on this data set where I can manage the prediction part of it and someone else can pay their dues to manage the governance part of it. So decentralization, the more... I'm sorry. (coughs) The more decentralization of data is promoting a holistic view of management of data purely built from the cloud. >> Jaspreet, I wanted to ask you. You had a pretty busy week. We covered this on SiliconANGLE, and so I kind of want to ask it again since we're here at VMworld. $80 million in funding. Congratulations, big news. And the Druva Cloud Platform on AWS. Congratulations. Can you share more color to that? That's a lot of cash, 80 million. >> It's a good amount of money. It's no replacement for creativity, but it's a good fuel to have in the company. Yes, it's fortunate to have a great lead, lower capital with all of our existing investors: Sequoia and Nexus, Tenaya including EMC Ventures was a (mumbles) to be in this round. Secondary storage overall is getting disrupted. The legacy isn't material anymore given the big cloud wave, as I said. So the new wave of providers have to be in the cloud and hence, Druva. We've been building historically a very strong foundation of cloud native solution without a hardware approach. With no hardware approach, all in the cloud. In the past, we've taken a legacy architecture of a backup, DR, e-discovery into multiple products in Druva Phoenix, to take care of edge data or data center data and now we're taking a big step forward and say we're going to combine our products into a single platform. Think of it as Amazon services for data prediction. The customer logs in and can search for their workload, they want a backup VM survey, they want to search today, and then deliver what they want to the IT right from a single point of console. That's the power of Druva Cloud Platform. >> Eight years ago, we interviewed Dheeraj Pandey for the first time. It was our first time doing theCUBE 2010, and at that time, no one's ever heard of Nutanix. New-tan-nix, New-tAh-nix. A little accent from New Jersey, Massachusetts. I always get it wrong. >> I say New-tan-nix. >> Dheeraj was kind of crazy. He was viewed in Silicon Valley as kind of a wild card. No one got his model at that time. Dave, and David Florey of Wikibon, were like "This is amazing," they saw it right away. And I'm like, "This is really awesome." You guys are kind of out of that same track and invest along the same lines for secondary storage. So I've got to ask you, when you're doing your fundraising, you must've had some pretty interesting experiences. Can you share some of the, without naming names, the good, and kind of weird conversations you had around, cause you got to understand the trends to get your business. >> Absolutely. I think storage is the new F word, right? There's a lot of people who don't dislike storage for what happened in the public market recently. So you go to explain to them there's a thesis around making money on public cloud using public cloud as storage tiers, so we've had various interesting conversations there. We were lucky to have Riverwod, who got the idea, who are of the same conviction as the founder to put money behind where the market is going, but still a lot of venture capitalists don't like the venture part of it. They want a predictable story, they want easy money, and they want big valuations. But the venture in the venture, VC capital.. >> John: Wait a minute. The idea of venturing... >> Jaspreet: That's right. >> To go take a chance or a bet. >> Jaspreet: That's right. >> That's called venture capital. >> Jaspreet: Absolutely. >> Not hedge fund or, you know, money market. >> Jaspreet: Absolutely. >> You basically got some pretty weird, kind of like, "Huh" questions. What was the craziest question you got? That was so off-base. >> Crazy questions like, "Where's the box? (Interviewers laugh) "Wait a minute. Where's the storage box?" >> John: "Where do I put it?" >> We had one question where someone asked, "So what's your..." You know, not option, it was... What the word? What's your, the... >> "Engagement?" >> "Engagement on your software?" And we were like, this is your... backup software, or DR software. It's going to perform virtually dutiable. But you don't engage with the software as you would with a salesforce.com. You got to look for... one party or two parties of a strong conviction and sort of go with them. >> John: Great story. Thanks for sharing. >> You mentioned three things: protect, govern, and add intelligence. And that "add intelligence" pieces You don't usually associate that with, certainly not backup, but data protection. So in this world of digital business, we think of digital business is all about how you leverage data assets. And when you think of adding intelligence, that's not something we typically think of in a data protection company. How is Druva different in that regard and how can you help organizations leverage their data assets? >> Yeah. We see this as a customer journey, OK? Data protection is the gateway drug to leveraging an as-a-service model, right? Because it's really obvious. I can protect my data, I can restore it, I can do disaster recovery. Once you get that data into a centralized store, there's incredible things you can do. From the fact that it's centralized. Unlike previous approaches that were dozens or hundreds of silos that you never could report across, Druva gives you that centralization effect. So the first logical step to move up the customer journey is to embrace governance where you can start having a perspective. Making sure that you're legally complying with regulations. Making sure that you're governing for legal requirements within the company. But when you move pass that, you start to actually start to manage for patterns. And that's where intelligence comes in. When you start thinking of data, the associated metadata that surrounds that data, is data within itself. And if you wrap intelligence around that, you could start to get predictive around areas that could affect risk for your organization or even open up opportunity. So a good risk example is ransomware. Through intelligence, you can actually see when data that is distributed starts being encrypted early so you're able to identify and do what we call the anomaly detection. So that's kind of the journey, if you will. You go protection to governance, governance to intelligence. >> So it is kind of the holy grail, right? I mean. >> Jaspreet: Absolutely. >> Companies historically, in your business, haven't been able to achieve-- I mean, EMC tried, they bought Documentum to try to achieve that vision. And, I mean, I guess it failed, but they sold it for a boatload of money. So they're all good. Nobody's crying for EMC, but what's your perspective on this, Jaspreet? >> I think these are mostly elastic workload, highly elastic workload. You want a certain data, you want it right now, and you want it to be a short-lived search. You want AI, DPI, which requires a lot of data, but the DPI machine learning has to have a holistic amount of data for a very short amount of time, can burst compute, get the problem solved and move on. So historically, for lack of architecture, lack of abundant amount of hardware, and also the IT boundaries of not supporting each of the decision was the big limiting factor. Now, with cloud we've delivered a full tech search but to a price point that companies can afford for an investigative search. Searches weren't affordable in the past. They can do searching of parable data in an instant, and go out, right? And likewise, in machine learning. Machine learning is a lot easier proposition in cloud and the to use it pretty easier. So you apply deep learning, you understand parlance to what Matt said, you understand ransomware before most customers can see it, and then alert them, and then sort of move on, right? So, the seeking of IT boundaries and the power of current intelligence is truly helping us build this together. >> One last marketing question, if I may. Or a marketing challenge. You got a choice. You can go after the legacy stovepipe guys, which is relatively straightforward but there is an emerging set of modern data protection folks. How do you pick those two? Do you do both, and how do you differentiate from the latter in particular? >> Well, I'm really grateful that some large companies have gone forward to advocate public cloud. OK, Amazon and Microsoft with Azure, and with even Google with Google Cloud Platform. They have done a phenomenal job selling a disruption and a more effective way to do business when leveraging the public cloud. When you move to that, the data protection conversation must change. There is no option to do things they way you used to do it. It will be called the chain of pain. So from a marketing point of view, I can attach to all of the dynamics of what data protection means in this hybrid reality where some of your stuff will be in the public cloud, some of your stuff will be below the horizon on premises. I also have the opportunity to talk about the centralization of data. So unlike any appliance vendor that's on the market today or in any traditional approach, the idea of stovepiping your data limits you. It limits you both in the immediate term and it limits you over the long term. By centralizing that information together and delivering it as a service to wrap more of your infrastructure with our protection technology. You're going to be able to gain a lot of value. So I need to focus specifically on that centralization, the move to public cloud, and then there's a cost efficiencies conversation that I can add on top of all of that, which is about taking half your costs out. >> Guys, you had the launch of the Druva Cloud Platform. It's your big news here on AWS with the VMware. Since it's VMworld, which is VMware's Ecosystem show, what should they know about your cloud platform? The VMware customers. The people who are running ops and data centers, and obviously the data protection. We talked about what you just said, which is, there's no walls in the cloud. So it's a completely different dynamic. Completely disrupting data protection with cloud. Completely different ballgame, we get that. But VMware customers, what do they do? How do they engage with you guys? Why should they use you and what should they know? >> Absolutely, as Matt said, there are about 90% of customers we surveyed said that looking at AWS for hosting their VMs in that new model and this new shift towards public cloud Druva only adds a service solution they can consume from Amazon Marketplace, from VMware Cross Cloud Services platform, is what they're calling it. Our Druva, our partner channel, right? It's a no-hardware, simple as-a-service solution delivered natively on AWS to consume on-prem and cloud directly onto a >> So you're an ecosystem partner of VMware's. >> Absolutely. >> On that chart that Gelsinger is going to put up. Under data protection, you will have your logo there. In the future. >> In the near future, yes. There were a certain... Yes, absolutely, yes. In the near future, we definitely hope to see our logo... >> John: Well VMware is still owned by Dell Technologies, AKA Dell EMC, hence the top billing. >> Jaspreet: That's true. >> VM was in there. And they've had a little bit of a... >> Jaspreet: It's true. (laughs) >> Early on requirements of... >> John: You got screwed. Look, I'll say it. You should be in there. But you're certified, it's not like it's in development. It's shipping. >> The early on requirements by VM is pretty simple that you have to use native cloud technology, not the classic storage, and you have to have a clean path to talk across AWS. And we qualified very well. So we're in development right now and to be announced pretty soon. >> John: Alright, so bottom line. Can I buy it and use it today? >> Yes, you can buy it and use it today. >> I'm a VMware customer. >> Absolutely yes. >> Guys, thanks so much. Druva, a hot startup. $80 million of funding on top of a bunch of cash you had. How much did you raise total? >> 200. About $200 million. >> John: $200 million. Plenty of cash in the work chest. Check it out, data protection in the cloud, one of the areas being disrupted by this new wave that Pat Gelsinger is going to lay out here at VMworld 2017. We've got more live CUBE coverage after this short break. (upbeat music)