>> From the Silicon Angle Media office in Boston, Massachusetts. It's the cue now here's your host, Dave Alon. >> Hi, >> everybody. Welcome to this Cube conversation. My name is Dave Lan Ting here on Marlborough Studios with Beth failing. Who's the president and GM of the Delhi Emcee Data protection division. Good to see you About. >> Good to be here days. >> So the reason why we're here today is this is the third year you've released the Global Data Protection Index. We love data. We love to dig into the data. So tell us about the survey. What? It's about the size of the survey. Who? You? You're responding, so >> Yeah, absolutely. That survey talked to twenty two hundred decision makers globally and asked them questions to understand where they are in their data protection, implementations and strategy and how much data loss or data disruption impacted their business over the past twelve months. >> So when you do, these survey's over three years like you have here, you get a time. Siri's things start to, you know, pattern start to emerge. What were the key findings this time? >> There are a couple of really interesting findings that stood out one as we talk to the customers about where they were on their I T maturity journey, we found that the number of adopters people who were fully immersed in data protection when from nine percent to fifty seven percent. So it's a really big jump. Another thing we saw was the data they were protecting grew by five times over five hundred percent. So even though we know data is growing dramatically, it still is striking just how much it's growing. >> I've said many times that the industry, our industries, marks to the cadence of Moore's long You could come draw that out Logue Logue graph paper. But the Kurdish is shifting, its becoming more exponential, certainly non linear, so that that data growth is even surprising to me on but relates to the cost of downtime and the impact of disruption. There's a data in here wanted to share that with us, >> and it's pretty striking. The number of customers that were not able to recover their data after disruption grew from fourteen to twenty seven percent, and the level of cost is growing as well. The average impact of a data disruption event is half a million dollars, but if you're not able to recover your data, understandably, it's almost twice that. >> So you know it's complexity is growing, and to me, this really talks to digital transformation >> of >> the way in which people are using data and differentiating from what they've done in the past. It dramatically increases their risk because the data value is so high. >> And the study shows that companies that have gone through a digital transformation and clearly leveraging the data as an asset are too times more profitable than companies that have not data matters. More and more people are realizing that the flip side of that coin is then the cost and the impact. Your business, if you do have a disruption or a data loss, is that much more significant. >> Historically, we've had these silos of applications that have infrastructure that's hardened and fossilized around them, and increasingly, we're sharing more data across those applications. You know, Cloud, which we'LL talk about, is is really accelerating some of those transformations and so you have more and more complexity. We live in a multi vendor world because people want best of breed. They want horses for courses, but it adds a layer of complexity to the process. What did the survey tell you? >> And first off, the average is three data protection vendors per respondent. That's consistent with where we were two years ago. But what we see also Mohr dramatically is that the likelihood of not being able to recover your data after a winsome or attack if you're using multiple vendors is two times is high. So as the threats are maturing, the need for us to be able to protect ourselves and our company's from those threats needs to mature as well. And the data seems to show that having three vendors may not be the best way to be responding to this increasingly risky world. >> So that's interesting that you talk about now. Some of the challenges that were brought forth in the study always wanna ask that in the study like this, there were three big ones that stood out. Cost is always top of mind. The right technical fit on DH, then gpr Compliance is another factor. What's the data show in terms of those challenges? >> So the top three you really hit them I won was the ballooning cost and complexity. Another was the need. Thio adhere to compliance, and then the third was the need to ensure that you have data protection that covers the emerging technologies, the emerging strategies. >> So we talked about multi vendor adds complexity as cost a cz risk and just talk about the challenges. What is delle AMC doing to address these challenges? What gives you confidence that you can earn the right to stay at the table? >> Yeah, eso were first are very proud of the legacy of data protection experience that we have and what we've learned in what we helped our customers do as part of that legacy. We've protected tens of thousands of customers around the globe for for decades. But what we're doing now is modernizing our capabilities, insuring that we're protecting the multi cloud environments, the new, the new types of applications, making SNU simple products like the idea so that customers can take that confidence they have in us and bring it forward with them into the next decade. >> I'm interested in how people are leveraging the club for data protection and also what Delhi emcee strategy is there because, you know, own a public cloud your relationships with with public cloud providers. But what is your strategy there and our people reverse? How are people using the cloud for data protection. And what is your strategy? There >> are strategies to provide the best global multi cloud data protection that anybody delivers in the world. And when we do that would providing all the use cases that customers are using for the data protection. One interesting fact from the survey. It was those customers who have adopted a cloud technology. Ninety eight percent of them are leveraging that technology for data protection. In those use cases, they're evolving beyond just backup. Beyonce cuse me beyond just long term retention archive to include backup replication, data protection for the cloud workloads. We're really doing a lot to make sure we keeping up with that very dynamic market. >> The people want to get more out of their their backup in data protection than just insurance. We've talked about this a lot, just in terms of leveraging analytics and ransomware etcetera. D are bringing that together on so forth. But I want to continue on the discussion of cloud because I talked about you have some relationship specifically and mentioned it, but VM wear and eight of us every relationship. But you have to have a portfolio you can't just put all your legs in one cloud basket. What's your strategy >> and the importance of enabling customers to leverage a W eso, Google, IBM or Azure? For a PJ colleagues, Alibaba is very essential for us, and we think it's even more important that you have a standard data protection strategy. When you're leveraging multiple cloud vendors and distributing your day birth date over more and more locations, it's even more important that you have avenged. You can count on and trust to bring our there together to a single data. Protections to allergy. >> One of things I like about service like this, especially over time. You can get a sense of the maturity model, you know, however you define it. Laggards, evaluators, adopters and leaders is always your consistent on how you ask that question. You can get a time Siri's and see how things are shifting. So there's, ah, question a slide in the study that talks about that. What did you find in terms of the adoption? >> And I hinted at this at the beginning, but I find this to be one of the most striking findings from the survey. The number of respondents that fell into the category of laggards not really putting a lot of thought at all into data protection shrank from thirty eight percent to two percent. So that's massive in two years. And on the flip side of that, the number of vendors who the number of professionals who were now considered a doctor's had gone from nine percent to fifty seven percent. So we really are seeing a massive shift in the number of companies that are now focused on data protection as a core part of their strategy. >> In my view, that's because of the digital transformation that's going on is more than just the buzzword. Every CEO is trying to get digital, right? Yeah. So just to summarize. So data is growing in this non running a fashion that we talked about that's driving up costs and cumbersome costs of disruption. Cost of downtime is growing. Even the best of breed leaders are struggling to keep up. The pace of innovation is so fast. If you're not figuring out how to monetize your data in some way, shape or form, and I don't mean selling your data, we're talking about how levitate it contributes to the monetization business. Cutting costs are increasing revenue and in some way, shape or form. If you're not doing that, then you're in trouble. I'm gonna come back and ask you again. What gives you confidence? That Delhi M. C. Is going to be the preferred supplier we heard about multiple vendors is problematic. So how are you gonna win in this game? >> One thing is making sure that we're building our business strategy on wheel data like this survey. So we're staying on top of what's happening in our customers world, and we're modernizing our products in a portfolio to meet those needs in the second is building on the legacy of the I T. Infrastructure that we've protected for many, many decades. We have the trust, We have the architecture, we have the performance. We have the best day cost to protect. And now we're bringing in modern, simple multi cloud data protection. We're on this and we're going to win. >> So surveys like this are they're big, they're expensive. Can we assume you're going to continue to fund this? Absolutely. So how do we get more information of this? I say the survey's done by it into independent firm Is that seventy website somewhere We're going to get more if >> you just go out to Delhi m si dot com and you will find the information. >> Great. I bet thanks for coming in. And sharing the results of the survey is always a pleasure. We're going to see you at Del Technologies World. >> Just a few weeks. >> Yeah. End of April early. May Look forward to that. >> Yeah. Today. Thanks for having me in >> your welcome. All right. Thanks for watching everybody. This is David. Lot day. We'LL see you next time.