>> Announcer: Live from Las Vegas, it's theCube covering AWS re:Invent 2019. Brought to you by Amazon Web Services and intel along with its ecosystem partners. >> Welcome back to theCube live in Las Vegas. I'm Lisa Martin and we are coming to you from AWS re:Invent 19. I'm with Stu Miniman. This is our second day of two sets of theCube coverage. And we are pleased to welcome a couple of guests from Citrix. To my left is Matt Lull Managing Director of Global Strategic Alliances and we have Marissa Schmidt, Senior Director of Product Management. Guys, welcome to theCube. >> Thank you. It's a pleasure to be here. >> Thank you. >> So here we are with 65,000 or so of our close friends with AWS. Matt you have been managing the AWS Citrix relationship, I think you said for about 10 years. >> I have. >> Give our audience an overview of what Citrix and AWS are doing and the evolution of this partnership. >> Well 10 years ago when we started Cloud was brand new, Amazon's re:Invent conference hadn't even started yet and nothing Citrix made worked on Amazon. And now we are pleased to say that everything Citrix makes works on Amazon. And we actually have hundreds of customers and hundreds and hundreds of thousands of users using Citrix on AWS everyday. And the pace of innovation in that last decade has accelerated. We've done more net new product innovation in the last 10 years than in the previous 20 before that. It's been a fast-paced environment. >> Well and a strong and growing partnership. I remember the first year I came to the show it was 2013 and I think Citrix had one of the largest booths at the conference there. You keep adding to that. Marissa, let's not bury the lead any further. There is some hard news dropped today. Help understand, help us share the new news today. >> Marissa: Yeah, absolutely. There are many announcements. It started yesterday actually at the keynote with the Outpost announcement. The we have the ADC validation with Outpost and the only ADC in that validation. And then we also have the ingress routing that also was announced yesterday and our solution integration into that. Both blogs went out yesterday. And then we had a press release this morning that talked about our quick starts with AWS quick start for Citrix ADC as well as the rest of the instant site that now we support. >> Okay, so I'd love to dig in a little bit on the Outpost if we can. >> Yes, sure. >> My background is networking too. So people have been geeking out trying to understand this. You know, some of the key, you know, the secret sauce inside of Outpost is that nitro chip from Annapurna help really extend what AWS is doing in the public Cloud to a customer's data center. Reminds me a little bit of what NetWorker has been doing for customer applications for quite a long time. So how do those pieces fit together? >> So for AWS right, the focus is for some of the customers that has more applications-centric that is on-prem, that has regulatory compliance requirements and for those customers that really want to do that hybrid with on-prem and Cloud, this is the best approach for them that they can use the on-prem solution with Outpost but put the VPX, the NetScaler ADC VPX on Outpost and provide that solution for hybrid customers that want to have the enterprise grade solutions on-prem and Cloud. >> I look at Outpost as more strategic than just a conversation or on a new piece of hardware and some new nitro hyper visors, right? This is Amazon's first move into hybrid Cloud which we've been doing since the beginning. And when you look at where Citrix ADC is already deployed, it is a leading piece of technology in the corporate data center in the DMZ, protecting the corporate assets. So now we have a situation where we've been helping Amazon with hybrid for a long time. Now they're moving their infrastructure onto premise and we're starting to combine our on-premise footprint with their on-premise footprint and its really actually an interesting time and place to be working not just with Citrix ADC, which is first, but in the future with things like Citrix SD-WAN, which is the other major piece of our networking portfolio. >> So when theCube was at Citrix energy, I think that was back in, I'm going to guess April, in the Spring. So many Cube shows, I lose track. We, Keith Jones and I were there for several days, got to talk with a lot of your customers, your leaders all about how ultimately the workforce, five generations in the workforce today, which kind of surprised me, but how everybody is distributed and that's how people need to work. Similar with how organizations are now hybrid multicloud. There's all of these technologies that need to work together in order to enable the worker to deliver what that business needs to drive differentiation. Talk to us a little bit about some of the parallels there in terms of what Citrix delivers to the workspace and how what you're doing with Amazon is going to allow businesses, whether its a retail organization or a bank to enable, ultimately, at the end of the day those workers to get stuff done wherever they are, so they can access applications whether they're on-prem or in the Cloud. >> So the workspace conversation is an interesting one and you used a word, hybrid multicloud, which you don't necessarily hear in Amazon circles a lot, they are the largest of the Clouds, right. But that said, our job is to deliver every application known to mankind, and that is those that are built on-premise by IT and those that are running as SaaS from any provider and there are companies that make important applications that also have Clouds. We tie all that together, right. So with the Citrix networking, the ability to terminate the end user's SSL session, we can see all the traffic, regardless of where it originated. We can tell what that user is doing in real time and we can apply new and innovative solutions like things that Amazon is a leader in around machine learning and artificial intelligence at the user level to say, is what this user is doing today normal for that particular user. Not for some other user, normal for you, and are you behaving unusually, cause if you're behaving unusually maybe there's something we need to click down in on. So we're looking really, really closely at how the world is evolving to move to where SaaS is happening. IT is losing control of the application servers and they're moving out into SaaS land. Many of them are on Amazon, some of them are elsewhere, and all of them have to be governed. And that's where we're really investing heavily and redefining what is Citrix for the future. >> Now so Matt, it's always interesting when people look at this space they're like, oh Cloud is changing everything, you know, Amazon is taking over the world. So I mentioned Citrix had the biggest booth back in 2013. There was a little product called AWS WorkSpaces that was announced and everybody was like, well, it was nice that Citrix had a long relationship with Amazon. I guess we won't be seeing them next year. Well, here we are 2019, strong partnership. Help us understand how that dynamic works out and how, you know, you worked through some of these coopetition environments. >> That's a fun one. So we run into coopetition across the board. We have some in the networking arena with core load-balancing services that exist in all the Cloud platforms. And we have a variety of startups in the Daas land. And when I look at WorkSpaces, it's a quality product for a simple user that needs it now and needs a small quantity. Some of the larger enterprises are looking at it for simplicity but when I look at what it's capable of doing and what it's total costs are versus what happens when we can deploy the 30-year mature solution from Citrix on Amazon, we still find a large percentage of the customers needs what Citrix delivers. So we have actually probably more Citrix WorkSpaces users on Amazon than on any other Cloud. It's depending on how you meter it. It's a little hard to say with total accuracy but it's been supported on Amazon for longer than anywhere else. And we know customers appreciate the combination of the two and we look at what AWS is able to provide from a platform perspective, you know, with a built-in high availability, built-in global reach, built-in global performance. Those things are all valuable to our customers and they deliver a great platform at a reasonable price. So we support that. At the same time, we're moving out of that market, that pixel remote presentation market, well, we're not moving out of it, we're moving beyond it. It is still a core part of our portfolio but our investments going forward are in delivering those applications into the intelligent workspace regardless of where they originate. Many of those user sessions won't actually be virtualized at all. They'll be controlled, governed, and secured with Citrix Workspace and Citrix networking technology but won't be dependent on things like DaaS, which is what you get out of those services like AWS WorkSpaces. >> Marissa, when I talk to customers, one of the biggest challenges they have is, you know, the changing portfolio of applications that they're dealing with. It's getting more complicated. It's gone from monolith to microservices, everything is distributed, you know, it's not just my data that's in the public Cloud, Edge now becomes a larger piece of the discussion. These are the types of solutions that Citrix has been helping a long time. What is different now about the application landscape and how Citrix is working with customers than it might have been a few years ago. >> What's different now is definitely the more modernization of the apps, right? The digital transformation was talked about in all the different keynotes yesterday and today. And as we do that we need to help our customers adapt with the applications that they do have whether it's the legacy apps or the more adaptable, flexible apps that can go to the Cloud with Kubernetes and that container environment but with Citrix solutions you can actually do that with Citrix ADC being in a container environment so we can provide that east west traffic with Citrix CPX while we also have the north south traffic for the legacy 3-tier web apps that's always going to be there for the majority of the customers, right. But what makes Citrix unique is that we do have single code base for Citrix ADC that can run in the traditional apps as well as now the east west traffic for all more modernized applications which is critical. And for Citrix overall, it's 3 pillars, right? One is the end user experience that's always got to be stellar. And number two is giving the customer a choice of which environment they want to work with. And lastly, it's providing security. And with the Citrix overall solution where Workspace from an end user perspective and the apps closer to the applications with the Citrix ADC together provides that end-to-end solution for our customers. >> Marissa, can you give us an example of, I presume as the Senior Director of Product Management you're in the field a lot, you talk with customers. Some of the things that AWS showed yesterday on stage, we saw Cerner talking about their healthcare transformation, we saw Goldman Sachs CEO go from D.J. to talking about how they have completely transformed their consumer finance business. What's an example that you think, when you're out in the field, really articulates the value that Citrix delivers enabling a business to truly transform to that? Regardless of the application infrastructure they're able to harness the data, extract insight from it and use it as a business differentiator. >> Yeah, so for our customers it really resonates, the Cerner one and Goldman Sachs because they're, you know, we deal with a lot of our customers that way, Especially in the healthcare industry. Whether they decide to go some of it in the Cloud, you still want to, what's important for them is that compliance, that security, that data protection. It still matters whether it's on-prem or in the Cloud environment. And so in that case, this is where our Citrix solution, as they decide to take some work loads on-prem or on the Clouds, they can still use this same feature-rich capabilities that Citrix ADC or the Workspace have to connect all their applications in one place and still get the initiatives that they need for their company to get the best our-wide as well as not having to do the day-to-day data center changes. Now they can be flexible by putting that in the Cloud. >> So if you look at how customers have been coming across Citrix and which portion of the customer organizations we've historically spoken to, you know, 20 years ago we talked to the desktop team and we were a solution by getting client server applications on the desktops, which was a big problem 20 years ago. It's not as much of a problem today but even as you move to browser-based environments, security and governance are more important than ever, right? We see it every day. Another company got hacked. Another situation happened. There was another consumer privacy breach. We see the rules and regulations coming out in a number of countries about how data has to be protected and companies become liable if there's problems. So, increasingly we're seeing companies come to Citrix and saying we need help with governance compliance and security. And increasingly we're marrying the unique networking capabilities that we have with the unique workspace or application desktop virtualization capabilities to create new and improved solutions that really kind of change the game for how end users get access to applications, remove the need to know passwords, which limits the ability to actually lose them, and simplify the process of making sure your data is where you believe it should be. >> Matt, you know, such a deep partnership, I'm curious, there's so many announcements that Amazon talked about, is there anything that's either jumped out at you or places beyond? We talked about some of the Outpost specific things but I think about machine learning is exciting a lot of people. People want to be able to plug into these environments either natively or through hybrid environments. Where does that play into your discussions with customers? >> So when we look at how Citrix is transforming what we do there's a lot of things that go on behind the scenes, we are a substantial Amazon customer. We are one of their largest. So, you can take for granted that we're consuming a lot of their cutting edge capabilities as we build our cutting edge capabilities. We're not necessarily directly exposing something like Amazon machine learning as a button in our environment but when you look at what they're doing with end user computing applications, they're moving into a world where, they mentioned in the keynote yesterday that one of their fastest growing services is Amazon Connect. One of our best use cases is for task workers and call centers. You might imagine that there's going to be a future there that we should be looking at. And so I do see the things that they're innovating becoming relevant to us in ways that are more than just about the infrastructure as a way to power servers, storage, and networking for Citrix environments but also becoming content, rich content, both Amazon-owned rich content and their SaaS ecosystem that's built on Amazon, all those startups they talked about this morning, all of them running in our Citrix Workspace. It requires us to have the right networking solutions in place, the right identify trust solutions in place and make it really easy for customers to consume as a service instead of a pile of bits that they get to construct themselves. >> Well Matt and Marissa, we thank you for joining us on theCUBE today at re:Invent telling us what's new with Citrix and what's new with the evolution of the partnership. Thanks for your time. >> It's a pleasure to be here. >> Thank you. >> For Stu Miniman, I am Lisa Martin. You're watching theCUBE live from AWS re:Invest 19. We'll be right back.

>> live from Atlanta, Georgia. It's the two you covering. Citric Synergy. Atlanta 2019. Brought to You by Citrix >> Welcome back to the Cubes. Continuing coverage of Citrix Energy, 2019 from Atlanta, Georgia. I'm Lisa Martin. My co host for the event is Keith Townsend and Keith and I are excited to talk. Teo, one of the Citrix Innovation Award nominees, Indiana University, with a couple of folks from Indiana University joining us. Stephanie Cox, manager, a Virtual Platform Services and Mat Link, associate vice president of research Technologies Guys, thanks so much for joining Keith and me, Thank you. And congratulations on Indiana University being nominated for an innovation award. I was talking with Tim in hand there CMO yesterday, saying there was over a thousands nomination. So to even get down to being in the top three is pretty exciting stuff. Talk to us a little bit about Indiana University. Us. This is a a big, big organization. Lots of folks accessing the network through lots of devices. Matt, let's start with you. Give us that picture of what's going on there. Yes, so I >> u is about 130,000 students across seven campuses. We've got about 20,000 faculty and staff across those seven campuses. One of the things that makes us a little unique is were consolidated shop. So there are 1,200 of us and I you that support the entire university and all the campuses and anyone point in time, there could be 200,000 devices touching the network and using those services. >> That's a Big 70 talk. Talk to us about your virtual a footprint. How How big is the location? Data centers? What's the footprint? >> Well, we have two data centers. One of them is in Indianapolis, which is my home. It's one of our larger campus is calling Indiana University Purdue University affectionately, I U P y. There is a data center there, but our large danna center is at the flagship campus, which is in Bloomington, Indiana, >> and to support 100,000 plus people and to hundreds of any given the 2nd 200,000 devices. How have you designed that virtual infrastructure to enable access to students, faculty, etcetera and employees. >> So from the network perspective, we have several network master plans that have rolled, and we're in our 2nd 10 year next network master plan, and the network master plan is designed to continually upgrade the network. Both the physical network, the infrastructure and the wireless network in our last 10 year budget, for that was around $170,000,000 of investment just to support the network infrastructure. And then Stephanie rides on top of that as the virtual platform with Citrix to deliver the images anywhere on campus. Whether it's wirelessly or whether it's connected via network connection >> kill seven campuses is already a bit. If you ever look at a map, Indiana sits Christ map damp in the middle of the country. It's a big space. Right before we hit record, we were just talking about that. Drive off I 65 from Indianapolis to Chicago is just a lot of rules area, and I'm sure part of your mission is to make sure technology and education is the sensible thing. Everyone in Indiana talk to us about the challenges of getting connective ity and getting material virtual classrooms to those remote areas. >> Yeah, it's really one of the major strengths of our partnership with Citrix. They are really at the premiere Remote solution connectivity offering at Indiana University. So we built our citrix environment. Teo encompass everyone. We wanted to make sure we could have enough licenses and capacity for all of our 130,000 faculty, staff and students to use the service. Do they all show up at the same time? No, thank goodness. But we do offer it to everyone, which is I found in the education. You're in a very unique tin Indiana University. Another another thing to have consolidated I t. And then to be able to offer a service like ours to everyone and not just restricted to specific pockets of the university. With that, we've been able to them extend offering of any application or something that you might need for a class to any of our other remote location. So if you're a student who is working in or go, you know, lives in rule Indiana and you want Teo get in Indiana University degree, you can do that without having to travel to one of our campus sites or locations. We I have a very nice of online program, just a lot of other options that that we've really tried Teo offer for remote access. >> So Citrix has really enabled this. I think you call it the eye. You anywhere. Indiana University anywhere Program. Tell us about opening up this access to everyone over the time that you've been ascetics Customer, how many more people can you estimate have access now, that didn't hurt not too long ago. >> Yeah, I think initially, and Matt was probably no more before me before I Even before I even came on the scene, I believe that the original youth case was really just trying. Teo, extend what we were already doing on premise in what we call just our Indiana University lab supported areas. Right? So just your small, like the old days you would goto your college campus and you go into your computer lab with it. We just really wanted Teo the virtual Isar expand the access to just those specific types of APS and computers. And that was an early design. Since then, over the years, we've really kind of, you know, just really expanded. Really. We used the Citrix platform to redesign and distribute how we deliver the applications and the virtual desktops. So now not only do we service those students who would who would normally come onto the campus just to use your traditional computer lab. Wait do a lot, especially programs for other schools. Like we, we deliver a virtual desktop for our dentistry. Students may actually use that whole platform in the dental clinic to see real patients are third tier. Third year doctors do that way. Also replicated that same thing and do it in our speech and hearing sciences for our future audiologist. We have certain professors that have wanted to take a particular course that they're teaching and extended to different pockets all over the world. So we might host a class from Budapest or Africa somewhere else. You know, wherever that faculty and staff has three sources that they know they need to get to in their content already virtualized. We worked to make that happen all the time. >> That's a lot of what you just said is first of all, initially, maybe before Citrix being able to provide support in the computer labs for your maybe seven core campuses. Now you get your giving 130,000 plus individuals anywhere, anytime. Access that is the ex multiplier on that is massive, but you're also gone global It's not just online, it's you're able to enable professors to teach in other parts of the world where it was before. It was just people that were in Indiana, but master and and >> you're just limited by the network. So that's the only draw back. When you go to the rule areas way out, you're just limited by the network. You know, the initial program was really you really thought of as a cost saving measure way we're goingto put thin clients out. We wouldn't have to do life cycle replacements for desktop machines that were getting more expensive and more expensive, you know, 10 years ago, and now the way that we look at it is I you wants to provide services across the breath of the organization and make those services at no additional cost and open to everybody open access to everybody. The desktop, for example, is one of you know Stephanie is, is the brainchild behind the desktop, took three years of dedicated hard work to create an environment to support the visually impaired. >> Talk to us more about that because that was part of the video and that captured my intention immediately. What is 80 accessibility, technology, accessibility technology is inaccessible to get that. So I'm just, you know, hundreds thousands, and not just those that are sight and hearing. >> So one of the things then I think it's just a wonderful thing about working at a university. We're able to buy software licenses in a big quantity, large quantity, right? Because we have that kind of buying power software that I normally never would see or get access to, even in my private sector. Administer tricks engineer for a long time. But when you come to a university and then you're selling or you're getting licenses for 50 60 70 80,000 you get to see some of these products that you don't normally as a regular consumer. You'd like it, but you know you can't really afford it. So with that, when we started looking at all of the different applications that they could buy in a large quantity site licence, you know, the way we thought, Oh my goodness, let's virtualized these and make sure everybody gets access to them and the ones that were really attractive to us, where the ones for the visually impaired, sure they're in niche and They're very, very expensive, but we but let's just try it. We'll see how well they perform in a virtual environment. And with that, our Citrix infrastructure underneath they performed quite well. Plus, the apse have evolved a great deal over just the last four years. So we're really proud to offer our virtual desktop to our blind students. We had to work really hard to make sure that the speech recognition software was fast enough for them. It turns out that blind people listen to speech really, really, really, really, really fast, and so we had to make sure that we kept our platform while we're working on it to keep it sped an updated so that it's usable to them right since functional to me. But they really need it to be like, 10 times faster. I found that out after even shooting the award video and spending even more time with them, I thought, Why don't you guys tell me it was slow to you? But yeah, it's, uh, it's been an honor, really, Teo to be up for that award. But tow work with those students to learn more about their needs to learn more about the city different applications that people write for people with old disabilities. I hope we can do more in that space. >> So the young man in it and why I don't remember his name. >> Priscilla, Bela, Chris. So >> share just quickly about Chris's story. >> Yeah, and he watches the Cube. I hope he's listening because I >> think I think this whole >> kind of >> really put a little bit icing on the cake because you're taking an environment and urine empowering a student to do what they want to do versus what they are able or not able to do. So Christmas story is pretty cool of where he wants to go with his college career. >> Yeah, I won't say he's a big, you know, proponent, user of the virtual desktop, because he's just so advanced. He's like, way beyond everything We're learning from him. But he is Indiana University's believe. I'm saying this right, very first biomedical chemical engineer who is blind and fourth completely blind, Yes, wow and is quite a brilliant young man, and we were lucky to have him be r. He will test anything for me and and Mary Stores, who was featured in the video Chris Meyer. And he's also featured in the video. Gonna remember their names? I mean, it's a hole. I'm lucky to have a whole community of people that will Yeah, they know where we want to be there for them. We don't always get it right. What? We're gonna listen and keep trying to move forward. So >> But if you kind of think of even what a year or two ago not being able to give any of this virtualized desktop access to this visually impaired and how many people are now using it? >> Um, well, we open it up to everyone. We have hundreds and hundreds of users, but we know not everyone who uses it is blind. People like you can use it if you want it or not way. Don't really understand why some people prefer to use that one over there. The other But it does have some advantages. I mean, there there are different levels of sight impairment, too, as I've just been educated right. There are some people who are just at the very beginning of that journey of just losing their site. So we if if that happens to be, you know, someone that we can extend our environment to. It's probably better t use it now and get really familiar with that issue. Transition to losing your sight later in life. I've been told so >> So you ask a little bit about the scope of of the desktop, so I'll layer on a little bit of the scope of eye you anywhere. Last year, around 65,000 individual unique users over well over 1,000,000 Loggins and 8,000,000 and the average session time was around 41 minutes. That's so our instructors teach with it. Are clinicians treat people with it? We've built it in two. How's Elektronik protected health data? Er hit. The client's gonna be critical, writes the hip a standard because you can't say compliance anymore because you can't be compliant with a standard change. That wording several times way are very familiar with meeting hip. A standard we've been doing that for about 12 years now with where I came from was the high performance computing area of the university. So that's my background, and I >> so one thing we didn't get a chance to talk, uh, touch 12 100,000 devices were a citrus citrus is a Microsoft partner. Typically, when those companies think of 200,000 users, they think for profit. There's, you know, this is a niche use case for 200,000 users. Obviously, you guys have gotten some great pricing as part of being a educational environment. What I love to hear is kind of the research stories, because the ability to shrink the world, so to speak, you know, hi HPC you're giving access to specialized equipment to people who can't get their normally. You know, you don't have to be physically in front of GPU CPUC century. What other cool things have been coming out of the research side of the house because of the situation able? >> So this is cool. I mean, >> I get it. So >> So one of our group's research software solutions stole the idea from Stephanie to provide a research desktop. Barr >> imitation. Highest form of flattery, Stephanie. Absolutely. So what we've >> done is is is we always continually to try to reduce the barriers of entry and access? Uh, you know, supercomputing. Before you had to be this tall to ride this ride. Well, now we're down to here and with the hopes that will get down even farther. So what we've done is we've taken virtualized desktop, put it in front of the supercomputers, and now you can be wherever you want to be and have access to HPC. Untie you and that's all the systems. So we have four super computers and we have 40 petabytes of spinning disc ah, 160 petabytes of archival tape library. So we're we're a large shop and, you know, we couldn't have done it without looking at what Stephanie has done and and really looking in that model differently. Right? Because to use HPC before, you'd have to use a terminal and shell in and now, looking at you anywhere that gives you just the different opportunity to catch a different and more broad customer base. And I call on customers because we try to treat him as customers and and helps the diversity of what you're doing. So last year alone, our group research technologies supported a 151 different departments way were on 937 different grants, and we support over 330 different disciplines. Uh, it I you and so it's It's deep, but it's also very broad. First, larger campus we are. And as a large organization as we are, you know, we're fairly nimble. Even a 1,200 people. >> Wow! From what I've heard, it's no wonder that what you've done at Indiana University has garnered you the Innovation Award nominee. I can't imagine what is next. All that you have accomplished. Stephanie. Matt, thank you so much for joining Key to me. We wish you the best of luck and good a citric scott dot com Search Innovation Awards where you can vote for the three finalists. We wish you the very best of luck will be waiting with bated breath tomorrow to see who wins. >> So thank you very much. Thank you. Thank you. Keep >> our pleasure for Keith Townsend. I'm Lisa Martin. You're watching the Cube live from Citrix. Synergy 2019. Thanks for watching

>> live from Atlanta, Georgia. It's the two you covering Citric synergy, Atlanta 2019. Brought to You by Citrix. >> Hey, welcome back to the Cube. Lisa Martin with Keith Tones in wrapping up Day two Vault Evil coverage of Citrix Energy. 2019 Keith. What a two days we have had. >> This was not a boring show. This has been really exciting. >> It has my cheeks hurt from smiling. >> You know what I've been to shows where the messaging can be repetitive. What we did almost 20 interviews over the past couple of days talking to executives, three of the their customers, all that actually more than three cups way. We talkto four customers, and all the conversations have been different and dynamic and exciting. And that's really great to say about Citrix again. Citrix is exciting. If I were a citrus customer today at, definitely invite them and get it, and I didn't make the show at my invite him in and have a conversation find out what's going on. The intelligent experience is a secretion said. They've been working on it for a few years, releasing today not a surprise, but definitely a great start. >> Absolutely. You know, they came out of the gates yesterday morning in the general session. Really, with this massive pivot for Citrix of really developing technology for the end user for four, rather the general user like those who are not power users, those who shouldn't have to become power users to do their job, whether they're in supply, chain our marketing or finance. So that pivot towards that general purpose user, which is the majority of users, was very ostensible. And it was welcome from not just all the customers we talked about, the analysts as well. Yeah, I think that's >> one of those things that you look at A a Iot. You've said something repeatedly that interesting stat We heard yesterday that applications are designed for the 1% the power user and what we heard today wass the basically commoditization of a I and M l. I've always thought that a M l A. At some point, we'll get to the point that we can push it down to the user and the user would use a female of the same with the use Microsoft excel Today, Citrix is kind of flipped it on me and and and presented way to use a i M. L in a way that I had not thought of, which is to take processes. Business process is not it processes, but business processes packaged them up. What, no matter what APS, they're being used to deliver that process package stat up into a micro, eh? And in users themselves will be able to build a Christian Riley Citrix. CTO said he's mostly aside. That was a great question. Next, mostly aside of about 2019 putting this builder, the citric builder in a hands of not T administrators. But business process. >> So and I wish we had more time on that front. I was curious. What does that do to shadow it? T empowering this business users? Just that I don't want it to get your perspectives on that. Yeah, >> So you know what? It's exciting and scary at the same time. You know, the idea of that a business user can automate a process, and what she takes data out of one system and put it into another one on surface is pretty cool. But I've been kind of keeping my eye out on this multi cloud thing. What happens from a security perspective. When a user build something and eight of us and they have sales force and they have their Oracle database online and they create a workflow, this builder will give them the capability to basically built a multi cloud. I'm quoting, calling at, ah, multi cloud business process that becomes that becomes a competitive advantage to the business and then becomes a business critical application as a result. So you know what we're I see why the excitement is there but from, you know, just a bureaucratic person that's over 20 years of experience and just can't get out of me. There's a lot t kind of just be Riri of and planned for. It's all good stuff >> it is. But you're right, you bring up. You know, I just was kind of envisioning this proliferation of pipe of these sort of custom applications that lines of business users are going to be able to build a lot of enablement there. But then, of course, in terms of this application, exponential growth within a company, what are some of the implications you talked about security. We talked about that a lot the last couple of days, so that's absolutely critical, but in terms of that AP proliferation, what are your thoughts on that? >> You know you >> think about, would you? >> Interesting term, early nineties or late nineties. And we're just in e commerce. And it was very controversial. Amazon was patterning business processes. The one klick to purchase was a big, big deal. Competitors couldn't do that in users who have a completely different perspective. Teo, too. This is a tool. You know, it doesn't matter if this is a Samsung phone. IPhone doesn't matter. This is the tool so that I can get a business thing done. The results. You know, where we've put imaginary barriers, you know, the S 400 sales force shall never touch. Well, it's business. Users will destroy those barriers. They'll see these applications, they'll see these uses. And then we were on to, you know, typical problems. You will create 1,000 of these in a single organization. How did you find them? Like you're out discovery. 1,000 When you want a new app on your iPhone finding, they have to do it a specific thing. You know, Aiken probably search for flashlight on my iPhone and get you what? apse. Which one is the one for my process and best for my process. I can see that at proliferation, been a problem in the enterprise, >> something that we'll have to keep our eyes on. Another thing I was curious to get your feedback on is our p. A. You are the one of the first ones and Twitter to call that out yesterday, saying Alright of Citrix wants >> to be >> delivering the future of work. Automation is going to be essential. And then voila! There's the intelligent experience, but something that we heard a lot yesterday as well. We hear this at every show. Is these massive workforce talent shortages that we're going to be seeing in the next few years? Some industries are already facing them. So, looking at the talent shortage and then the concern over A and R P taking over jobs, they seem to sort of do balance each other out. I'm sure it's not that simple. Yeah, >> we've talked about this awful lot in my circles. There were some people who just won't be able to make the transition to being to delivering higher value, uh, work output. My son talked about a co worker who did not know how to maximize excel. And, you know, we look at that now kind of chuckle, maybe >> a little bit, >> but that's painful. What? What happens when that when our P A auto makes their job their job? Is it definitely ah, process that there could be automated? But on the flip side, we need people to write our Ph scripts. We need people to, you know, way talked about. You know, there always be someone to operate. The robots are is a definitely area that we know not only need people talk, create the robots. We need someone to maintain them. What happens when a regulation changes? You know, Christian talks about liability if something is automated, and we forget that it's automated regulation changes and we continue to go along with the automated process and we're in violation of a standard or compliance law. Wei need someone to go in and quickly make a change. Who are these people? Were those that talent coming from and then this place workers. How do we find work for them to do this value? Add that they could make the transition to do so. It's a lot of complicated questions yet to be answered. >> Well, another thing that was really obvious the last couple of days is the bread of customer success. That's Citric, says having we were able to talk without you. Mentioned four customers from the Miami Marlins. So Major League Baseball to financial managed, a wealth manager company, Schroeder's in the UK We spoke with Indiana University based here in the States and and what they're doing to enable end users like you and me from students. Two consumers of wealth management technology to baseball fans is radically different. But at the same time, it's all about delivering this experience that's personalized. That's customized and tailored to what each individual wants to achieve. And this >> is without even giving the new product from cities We had Dana Garner Alice on earlier today, who said that Citrix really needs to to their own horn. There should be a Citrix inside. I remember early SAS products from companies like a teepee, uh, get support calls on it. I go Teo and uses death type, and they say I'm using this ADP software. This is before a stall for as the service was really a big thing and I looked at him. Oh, this's just Citrix going into another, going into, ah, data center somewhere else. Today, that is very much a sass service, and Citrix is an underlying foundation of that. So it was no surprise from a technology your perspective to see what you are doing. Or is that effort was doing, or a shoulder or even the Marlins? What was surprising was the impact they're having, you know, the providing, ah, accessibility applications to rule parts of Indiana. Ah, the 200,000 in points from a university. This is not, you know, you think of 200,000. There's a lot of clouds. Ah, Cloud company's ass Cos that would love to have 200,000 device is accessing its infrastructure. So extremely diverse set of customers that sister says, And the capability, even without the products announced today, uh, pretty exciting, >> I'm excited to hear and the next, you know, six months or so from those beta customers who've been testing out intelligent experience and seeing what other enhanced business outcomes they're achieving, also wanted to get your perspective on what you heard of the last couple of days with respect to How does it change the game for Citrix from a competitive advantage standpoint? >> Yeah, the tweeted out that Veum where is either going to acquire or quickly announced a Arpaio type solution? This is something that businesses will care about. This is not something that can be ignored. You AI path, which is a complimentary solution to Citrix, just got a $568,000,000 Roundy. Let's put this in perspective. We're hearing software companies get $60,000,000 rounds to create hardware. This is a salt for on Lee Company. A machine learning that does R. P s were robotic process automation. Investors are seeing the value in this company enough that they're going to give a software company who doesn't have buildings they don't have. Uh, this is just to invest in sales. Portia sells people in R and D $568,000,000 to make it happen. You're going to see competitors like being where citrus is a friend of mine. I'm sorry. Nutanix is a frenemy of say tricks, you know, they go to market a lot together, but they have their frame solution. Citrus is, I think, put, you know, all in and said You know what? V m word nutanix frame put up or shut up. This is this is you know, this is this is a seismic move in industry. >> So I gather that you're leaving here pleasantly surprised by some of the things that were unveiled. >> I did not expect Citrix to move so quickly into our p a roar wanted process automation. And this is not something that they thought of last minute. So you know, Christian said they've been working on this for three years. So this is something that they've given quite a bit of thought to. If the same thought hasn't happened already at frame that competitive solution for desktop as a service or if it hasn't already happened. And bm we're workspace and they're set of Ah VD I solutions than Citrix is obviously three years ahead >> and your thoughts on the announcements with respect to deepening relationships and partnerships with Microsoft with Google. >> Yeah, and some of that. It is catch up the VM where has had a solution with azure for quite some time bringing desktops as a service there. So then where has a slight lead on that? But Citrix you know what? Citrix is still a verb. The even when customers are using other solutions, they say You just like this the Kleenex I'm like I would like Citrix access. Well, it's horizon, this frame, whatever I want. I need to get my job done, and I hear that I have to get a citrus account to get it done. So I think Citrix has definitely caught up with both Nutanix when tannic says the Airframe solution and VM, where we're horizon with solutions and azure and then what went on in that? What went, I think unnoticed is that Citrix partners with Veum where to deliver the Xan desktop solution. And then where's via MacLeod on a W S O. That went unnoticed over the past couple of days. But again, more choice. If I were a customer looking at VD I desktop workspace modernization, be pretty excited about my options in the competitive landscape. >> Think they did a great job of positioning themselves as being enablers of the future of work? We talked a lot about today's workforce with five generations of active workers. We saw a great example of I guess a baby boomer with Dr Madeleine Albright on stage, it's going to get 82 years old. See here, >> Baby Boomer, which issues of the greatest generation? I think she's that fifth thatyou know that fifth oldest generation, 82 years old, And I hope >> I'm not >> a sharp is that now. And I'm a little bit more than half that age told, uh, it's not looking too good for me. >> I mean, either way, how she talked about when she was secretary of state, didn't have a computer on her desk. And now she's writing in driverless vehicles >> and presenting at tech conferences and with respect. This is not always Automat Mall. Albright. What? What can she have to offer us? It was an engaged audience, Uh, even with purse like leaning on political power policies. She gets some, and she got a standing ovation at a tech conference. So, you know, it's an amazing testament to what you can offer. No matter you're your age. >> Exactly, and Citrix is doing a great job of being able to deliver and enable their customers to help all of their workers at any age at any generation. Just get the stuff done. Keep it has been such a great time. Such a pleasure working with you for the last couple of days. Thank you for being my partner in crime. >> Turned out better than we hoped. We said we were gonna have fun. I think we have more fun than we thought we would. >> I agree. Well, thanks so much. Say, flight home. I know. I'll see if the next show sometime in some city soon. >> You know, the Cube is at four places right now. I'm pretty sure we'll be in the same location. Pretty So >> I think so. Keith and I want to thank you so much for watching the cubes to day coverage of citric synergy. 2019 from Atlanta, Georgia, We've had a blast. We hope you've had a blast watching. Thank you.