>> live from Atlanta, Georgia. It's the two you covering Citric synergy, Atlanta 2019. Brought to You by Citrix. >> Hey, welcome back to the Cube. Lisa Martin with Keith Tones in wrapping up Day two Vault Evil coverage of Citrix Energy. 2019 Keith. What a two days we have had. >> This was not a boring show. This has been really exciting. >> It has my cheeks hurt from smiling. >> You know what I've been to shows where the messaging can be repetitive. What we did almost 20 interviews over the past couple of days talking to executives, three of the their customers, all that actually more than three cups way. We talkto four customers, and all the conversations have been different and dynamic and exciting. And that's really great to say about Citrix again. Citrix is exciting. If I were a citrus customer today at, definitely invite them and get it, and I didn't make the show at my invite him in and have a conversation find out what's going on. The intelligent experience is a secretion said. They've been working on it for a few years, releasing today not a surprise, but definitely a great start. >> Absolutely. You know, they came out of the gates yesterday morning in the general session. Really, with this massive pivot for Citrix of really developing technology for the end user for four, rather the general user like those who are not power users, those who shouldn't have to become power users to do their job, whether they're in supply, chain our marketing or finance. So that pivot towards that general purpose user, which is the majority of users, was very ostensible. And it was welcome from not just all the customers we talked about, the analysts as well. Yeah, I think that's >> one of those things that you look at A a Iot. You've said something repeatedly that interesting stat We heard yesterday that applications are designed for the 1% the power user and what we heard today wass the basically commoditization of a I and M l. I've always thought that a M l A. At some point, we'll get to the point that we can push it down to the user and the user would use a female of the same with the use Microsoft excel Today, Citrix is kind of flipped it on me and and and presented way to use a i M. L in a way that I had not thought of, which is to take processes. Business process is not it processes, but business processes packaged them up. What, no matter what APS, they're being used to deliver that process package stat up into a micro, eh? And in users themselves will be able to build a Christian Riley Citrix. CTO said he's mostly aside. That was a great question. Next, mostly aside of about 2019 putting this builder, the citric builder in a hands of not T administrators. But business process. >> So and I wish we had more time on that front. I was curious. What does that do to shadow it? T empowering this business users? Just that I don't want it to get your perspectives on that. Yeah, >> So you know what? It's exciting and scary at the same time. You know, the idea of that a business user can automate a process, and what she takes data out of one system and put it into another one on surface is pretty cool. But I've been kind of keeping my eye out on this multi cloud thing. What happens from a security perspective. When a user build something and eight of us and they have sales force and they have their Oracle database online and they create a workflow, this builder will give them the capability to basically built a multi cloud. I'm quoting, calling at, ah, multi cloud business process that becomes that becomes a competitive advantage to the business and then becomes a business critical application as a result. So you know what we're I see why the excitement is there but from, you know, just a bureaucratic person that's over 20 years of experience and just can't get out of me. There's a lot t kind of just be Riri of and planned for. It's all good stuff >> it is. But you're right, you bring up. You know, I just was kind of envisioning this proliferation of pipe of these sort of custom applications that lines of business users are going to be able to build a lot of enablement there. But then, of course, in terms of this application, exponential growth within a company, what are some of the implications you talked about security. We talked about that a lot the last couple of days, so that's absolutely critical, but in terms of that AP proliferation, what are your thoughts on that? >> You know you >> think about, would you? >> Interesting term, early nineties or late nineties. And we're just in e commerce. And it was very controversial. Amazon was patterning business processes. The one klick to purchase was a big, big deal. Competitors couldn't do that in users who have a completely different perspective. Teo, too. This is a tool. You know, it doesn't matter if this is a Samsung phone. IPhone doesn't matter. This is the tool so that I can get a business thing done. The results. You know, where we've put imaginary barriers, you know, the S 400 sales force shall never touch. Well, it's business. Users will destroy those barriers. They'll see these applications, they'll see these uses. And then we were on to, you know, typical problems. You will create 1,000 of these in a single organization. How did you find them? Like you're out discovery. 1,000 When you want a new app on your iPhone finding, they have to do it a specific thing. You know, Aiken probably search for flashlight on my iPhone and get you what? apse. Which one is the one for my process and best for my process. I can see that at proliferation, been a problem in the enterprise, >> something that we'll have to keep our eyes on. Another thing I was curious to get your feedback on is our p. A. You are the one of the first ones and Twitter to call that out yesterday, saying Alright of Citrix wants >> to be >> delivering the future of work. Automation is going to be essential. And then voila! There's the intelligent experience, but something that we heard a lot yesterday as well. We hear this at every show. Is these massive workforce talent shortages that we're going to be seeing in the next few years? Some industries are already facing them. So, looking at the talent shortage and then the concern over A and R P taking over jobs, they seem to sort of do balance each other out. I'm sure it's not that simple. Yeah, >> we've talked about this awful lot in my circles. There were some people who just won't be able to make the transition to being to delivering higher value, uh, work output. My son talked about a co worker who did not know how to maximize excel. And, you know, we look at that now kind of chuckle, maybe >> a little bit, >> but that's painful. What? What happens when that when our P A auto makes their job their job? Is it definitely ah, process that there could be automated? But on the flip side, we need people to write our Ph scripts. We need people to, you know, way talked about. You know, there always be someone to operate. The robots are is a definitely area that we know not only need people talk, create the robots. We need someone to maintain them. What happens when a regulation changes? You know, Christian talks about liability if something is automated, and we forget that it's automated regulation changes and we continue to go along with the automated process and we're in violation of a standard or compliance law. Wei need someone to go in and quickly make a change. Who are these people? Were those that talent coming from and then this place workers. How do we find work for them to do this value? Add that they could make the transition to do so. It's a lot of complicated questions yet to be answered. >> Well, another thing that was really obvious the last couple of days is the bread of customer success. That's Citric, says having we were able to talk without you. Mentioned four customers from the Miami Marlins. So Major League Baseball to financial managed, a wealth manager company, Schroeder's in the UK We spoke with Indiana University based here in the States and and what they're doing to enable end users like you and me from students. Two consumers of wealth management technology to baseball fans is radically different. But at the same time, it's all about delivering this experience that's personalized. That's customized and tailored to what each individual wants to achieve. And this >> is without even giving the new product from cities We had Dana Garner Alice on earlier today, who said that Citrix really needs to to their own horn. There should be a Citrix inside. I remember early SAS products from companies like a teepee, uh, get support calls on it. I go Teo and uses death type, and they say I'm using this ADP software. This is before a stall for as the service was really a big thing and I looked at him. Oh, this's just Citrix going into another, going into, ah, data center somewhere else. Today, that is very much a sass service, and Citrix is an underlying foundation of that. So it was no surprise from a technology your perspective to see what you are doing. Or is that effort was doing, or a shoulder or even the Marlins? What was surprising was the impact they're having, you know, the providing, ah, accessibility applications to rule parts of Indiana. Ah, the 200,000 in points from a university. This is not, you know, you think of 200,000. There's a lot of clouds. Ah, Cloud company's ass Cos that would love to have 200,000 device is accessing its infrastructure. So extremely diverse set of customers that sister says, And the capability, even without the products announced today, uh, pretty exciting, >> I'm excited to hear and the next, you know, six months or so from those beta customers who've been testing out intelligent experience and seeing what other enhanced business outcomes they're achieving, also wanted to get your perspective on what you heard of the last couple of days with respect to How does it change the game for Citrix from a competitive advantage standpoint? >> Yeah, the tweeted out that Veum where is either going to acquire or quickly announced a Arpaio type solution? This is something that businesses will care about. This is not something that can be ignored. You AI path, which is a complimentary solution to Citrix, just got a $568,000,000 Roundy. Let's put this in perspective. We're hearing software companies get $60,000,000 rounds to create hardware. This is a salt for on Lee Company. A machine learning that does R. P s were robotic process automation. Investors are seeing the value in this company enough that they're going to give a software company who doesn't have buildings they don't have. Uh, this is just to invest in sales. Portia sells people in R and D $568,000,000 to make it happen. You're going to see competitors like being where citrus is a friend of mine. I'm sorry. Nutanix is a frenemy of say tricks, you know, they go to market a lot together, but they have their frame solution. Citrus is, I think, put, you know, all in and said You know what? V m word nutanix frame put up or shut up. This is this is you know, this is this is a seismic move in industry. >> So I gather that you're leaving here pleasantly surprised by some of the things that were unveiled. >> I did not expect Citrix to move so quickly into our p a roar wanted process automation. And this is not something that they thought of last minute. So you know, Christian said they've been working on this for three years. So this is something that they've given quite a bit of thought to. If the same thought hasn't happened already at frame that competitive solution for desktop as a service or if it hasn't already happened. And bm we're workspace and they're set of Ah VD I solutions than Citrix is obviously three years ahead >> and your thoughts on the announcements with respect to deepening relationships and partnerships with Microsoft with Google. >> Yeah, and some of that. It is catch up the VM where has had a solution with azure for quite some time bringing desktops as a service there. So then where has a slight lead on that? But Citrix you know what? Citrix is still a verb. The even when customers are using other solutions, they say You just like this the Kleenex I'm like I would like Citrix access. Well, it's horizon, this frame, whatever I want. I need to get my job done, and I hear that I have to get a citrus account to get it done. So I think Citrix has definitely caught up with both Nutanix when tannic says the Airframe solution and VM, where we're horizon with solutions and azure and then what went on in that? What went, I think unnoticed is that Citrix partners with Veum where to deliver the Xan desktop solution. And then where's via MacLeod on a W S O. That went unnoticed over the past couple of days. But again, more choice. If I were a customer looking at VD I desktop workspace modernization, be pretty excited about my options in the competitive landscape. >> Think they did a great job of positioning themselves as being enablers of the future of work? We talked a lot about today's workforce with five generations of active workers. We saw a great example of I guess a baby boomer with Dr Madeleine Albright on stage, it's going to get 82 years old. See here, >> Baby Boomer, which issues of the greatest generation? I think she's that fifth thatyou know that fifth oldest generation, 82 years old, And I hope >> I'm not >> a sharp is that now. And I'm a little bit more than half that age told, uh, it's not looking too good for me. >> I mean, either way, how she talked about when she was secretary of state, didn't have a computer on her desk. And now she's writing in driverless vehicles >> and presenting at tech conferences and with respect. This is not always Automat Mall. Albright. What? What can she have to offer us? It was an engaged audience, Uh, even with purse like leaning on political power policies. She gets some, and she got a standing ovation at a tech conference. So, you know, it's an amazing testament to what you can offer. No matter you're your age. >> Exactly, and Citrix is doing a great job of being able to deliver and enable their customers to help all of their workers at any age at any generation. Just get the stuff done. Keep it has been such a great time. Such a pleasure working with you for the last couple of days. Thank you for being my partner in crime. >> Turned out better than we hoped. We said we were gonna have fun. I think we have more fun than we thought we would. >> I agree. Well, thanks so much. Say, flight home. I know. I'll see if the next show sometime in some city soon. >> You know, the Cube is at four places right now. I'm pretty sure we'll be in the same location. Pretty So >> I think so. Keith and I want to thank you so much for watching the cubes to day coverage of citric synergy. 2019 from Atlanta, Georgia, We've had a blast. We hope you've had a blast watching. Thank you.