Chris Port & Mandy Dhaliwal, Boomi | Hyperautomation & The Future of Connectivity
>>Hello, welcome to the cubes coverage of Boomi's out of this world. I'm John for your host of the cube at two great guests here, Chris port, chief operating officer of Boomi and Mandy deli wall. Who's the chief marketing officer of Boomi, Chris Mandy. Great to see you. Thanks for coming on the cube. Appreciate it. >>Thank you for having us. >>This segment is really about the Boomi, uh, trend and customers, um, and the success you guys had obviously now on a new trajectory go to the next level. And you got a lot of trajectory and success. Chris, as the chief operating officer, we've talked many times about the customer base, uh, and growing poised perfectly for this next wave. Give us the update on the macro trends around your customer base and how Boomi's helping them and how you're, you're getting your growth. >>Absolutely. And John really look forward to seeing you soon later, yo, again, this is a great moment in time. We're now more than 18,000 customers, 800 partners globally. We've actually seen an acceleration of the business through the pandemic. Obviously people are trying to do more with less. So it's just an amazing time to see what our customers are doing. Obviously, an explosion of SAS applications. And when we started thinking about, you know, explosion of endpoints, explosion of data, and now you compound that with a labor sheet, which you know, I know if anyone's looking at movies hiring more than we've ever hired in our life. And obviously we're all seeing this in space. So now basically a high productivity, high time to value tool set like Boomi is an imperative. It's no longer a luxury. And we're seeing that accelerate where our customers you've heard Chris talking about 189,000 unique importance that we now connect to. That's the power of movie. You do that in minutes and that's happening every single day. So again, just extending our footprint, extending our customer, really taking advantage. We're seeing there are real tailwind for the business right now. So really excited. Are you excited to work with, >>You know, Chris, uh, Dave Volante, we're talking about, you know, how do you tell the next big breakout success is rogue usage, shadow it. When you have rogue users, that means there's some innovation happening and you guys have a lot of customers that are hiring because it's all new, it's all new innovation, Mandy. This is kind of like a marketing opportunity. It's like rogue is not a bad word here. There's new functionality. You guys are showing the market that you go with Boomi, you can get more value. And then new things just emerge. New positions, open up value is being created. It's kind of a sign of value. Not, not a negative. It's a positive. >>Yeah, absolutely. We give our customers innovate. They're looking to modernize, transform new business models, right? The world we live in today. And so there's really your choice. We abstract away that complexity. So our platform gives people the ability to go build quickly. And so that's really the thought leadership. >>You know, I love, I love Andy Jassy former CEO of AWS. Now the CEO of Amazon always said, uh, Chris, you know, you know, he's no compression algorithm for experience. And he always talked about Amazon being misunderstood. And then finally people go, oh my God, that's the flow. That's the formula of success. And then they're late to the game. A lot of similarities in the Boomi culture, uh, with his law under undifferentiated, heavy lifting, you guys take away and create net new opportunities. This is an operational opportunity for customers. What's your quick comment on that? >>I love the quote again, 26 billion minutes of working with our customers directly. That's a perfect way to put it. I mean, it's not, it's a mode. There's no substitute for that. Trying to bring that to bear every day. And again would just the imperative of being agile speed, time to value. I mean, Forrester did a study recently, you know, Boomi 65% faster in terms of building integration, manual coding, and more importantly, legacy middleware. And these are now just embarrass. They're not luxuries anymore. So again, you know, when we take the, you know, we bring the bear that 26 billion minutes, everything we do from a successful or which is now double more than double from a footprint, you know, over the last 12 to 18 months. And again, trying to build more and more people into that organization, but cumulating success, successes that part of our DNA. I mean, you know, the thousand plus people across the globe, it's what we think about every single day is how to make customers successful. And again, to your point, there's, there is no substitute for the experience of, >>You know, um, we've been covering Boomi for a long time, Mandy, you know that, and, and we kind of got the picture right away. And you mentioned Chris, some of those KPIs, those are real value points that you look to, but ultimately you guys are, have been successful. And I think one of the tell signs is customer customer value always have great customers. So customer success, this is a pass term SAS term. I I-PASS term is part of the, of the cloud. You have to have customer sets built in from the beginning. You guys always had that as part of your culture, customer success, organizations and operations. What's the update, Chris with customer it's customer success. >>Yeah. Again, I mean, you know, more than doubling the team over the last 18 months in building this even more into the DNA of Boomi overall, we've completely overhauled what we think is a world-class onboarding experience for both our new customers, as well as our existing customers. John, you brought it up, you know, call it road, call it whatever. I mean, we're existing customers every day when you give them the best onboarding experience too, so that they can accelerate their journey, which kind of gets into the Boomi person, our whole community, which when we were together last time, face to face, you wouldn't be seen. We weren't just two years ago, we're now over a hundred thousand members and part of our community growing every single day, incredibly excited about that because that brings the knowledge base to all of their experience. And again, it really brings what customers really want to interact in a digital way and the Boomi versus so, so much significantly the number of knowledge base articles, the number of marketplace type vehicles that our cohorts construct talking to each other about what they're doing is so much more than comms. >>We didn't do this year, but again, you know, the Boomi versus so vibrant now it's kind of a force multiplier for more importantly, how our customers are learning from each other. Yeah. And just to tag onto that, John, over 38% of our customers are publicly. There's a movement here, industry, average of averages are high. So the platform really sells itself and customers nowadays, we're very grateful for that. >>I think you guys are a great example of product market fit and go to market fit. As people look at these metrics, you gotta nail customer success, which from day one, you gotta have the usage metrics. You've gotta have the integration. Now you've got hyper automation. And as you start getting the ecosystem, Mandy, you've got a branding opportunity here. You got, you have, uh, ecosystem, which is another tale sign of success. When you start having that word of mouth. I remember when shadow, it was kind of like poo-pooed, but that was the road behaviors became the cloud. You starting to see you guys see this ecosystem, you've kind of crossed the chasm, create opportunity for your brand. What's your reaction. >>Yeah, absolutely. And we haven't done any brand work yet. Right? That's common. So, you know, we're just getting started. >>Okay. So I have to ask what this viral thing going on. That's going to go, boom, go Boomi it. So a lot of kind of double entendres there, it and boom, you know, everyone knows that icon on their text. Boom. You know, it's good. Things are booming. What's going on? He was the update go, boom. It Boomi is, >>Yeah. So it's go movie. And this was something that our customers brought to us during the pandemic. We didn't have much opportunity. Honestly, we were all sitting behind our computer screens. So we decided that we were going to start to hold wine conversations with customers, just to check in, see how they're doing, see how we can help and get them together to share a story of how they're handling disruptions to the business. So over the course of several months, talking to customers globally, I started to hear people say, well, I told my so-and-so because it'll get done. If you have a problem, doesn't matter what it is. And all of a sudden they crystallized for me like, you know what, this is a movement. And so this wasn't something the marketing team dropped up. This is something we heard from our and have taken it to market. Now our team members talk about it or customers are talking about it. And really, again, it's a Testament to the pervasiveness and capability platform. You start with the connect, but you're able to grow with us as your business changes and opportunities advisement. >>Well, you know, that's a really good indicator of, uh, net, net, net promoter score kind of vibe when people are giving you your marketing slogans, uh, from happy customers. So a really great congratulations to the whole team there. Can you give us some specific examples since you mentioned referenceable customers of customer examples and take me through some of the highlights in your opinion, that kind of show where this is going in terms of customer use case and value. >>Yeah. And I'll start with one that's very near and dear and obviously very relevant, right? There's there's been some press on Moderna here recently. Um, you know, they were in the race to find a cure for COVID-19. They were looking to bring on new employees and they couldn't bring them on onboard these people. So they leveraged the technology to do an integrated, uh, pursuit of driving customers onto their own to their employee platforms. So we ripped, it celebrated their onboarding cut that time in half. So they could actually start working on what matters. So then undifferentiated heavy lifting around the administrative tasks associated with getting my social security number, as well as other aspects that we all have joining a company that's automated, you can get to work faster. So that really helped improve drug development time and make a real difference in terms of getting the vaccine to market. >>So that's a net that's one tangible example, second example, customer of ours, uh, drink customer with net suite. They had to find different routes to market, right? And so they went direct to consumer. So they expanded their business through a global pandemic by leveraging Boomi technology and integrating commerce with their financial systems to be able to get to customers directly and also manage their Omni channel in a, in a new way. So again, innovator die. Right? Great. When you have another customer in India, that's a government, small country, citizens had to go in in-person together for their health ID cards. Well, offices are closed. Nobody's allowed to go be in person anymore. Within one week, they digitally transform. So they can disseminate healthcare cards in a critical time in a global pandemic to their citizens and have them get healthier. So three tangible examples of how we just in the last 18 months have been able to help these customers. >>So Chris, you guys have been operating a great business. Okay. Now you're on your own. You're independent. You got some great financing partners behind you, independent company, great trajectory building on that. A lot of economies of scale, you guys have built into it. Mandy, you've got great customers. Where's the next journey for you guys, take us through the operational growth strategy, uh, for Boomi. >>Well look, I mean, obviously we're on a hiring screen or hiring than we've ever done, and that's pervasive across the entire business, real focus on product engineering, who our go-to market, but we're also, you know, when you heard Chris, we're really redefining I-PASS. I mean, when I think about what I'm most excited about, it's a few things a we're violently aligned from kind of call it the chairman of the board to the newest team member. You know, we know what the opportunity is. We're all aligned, but as importantly, it's what we're doing from a product perspective. You know, when you've heard about intelligent connectivity, you've heard about automating connectivity, what we're doing from a discover perspective, EDA, everything we're doing in the marketplace, really accelerating what the adoption opportunities are for movie across the whole Boomi verse and across all of those new customers that we're acquiring and then ultimately seeing what they do. I mean, again, I, I, I love what Mandy says. I mean, it literally always, I feel so strongly about this within every single company in the world. I mean, it literally should be, no movie is because the opportunities are expansive and endless in terms of what we can do together. And that's what I'm excited about is really kind of unleashing this company on the world, see what we can do next. It was, we really think about this next iteration, >>Mandy, real quick to you, uh, when people say go Boomi it, when your customers say that, what does it mean to them? Why are they saying it? Take us through some of the psychology and some of the implications of, and the meaning of the word go Boomi from a customer perspective. >>Yeah. Great question. I think it's, first of all, it's a Testament of the trust, right? It's just going to work, right? So go get it done. It'll be fast. It'll be easy. It is not complex at all. Drag and drop visual interface. Just go make it happen and go move on to the next data is critical, right? It's the lifeblood of any organization or that backbone of connectivity that gives our customers confidence to go to work. >>Awesome stuff. Chris, final word for you. If you can just share in your opinion and be talking to your customers out there and future customers, what would you say to them as you guys go this next leg of the journey for Boomi? What would you say to them? >>Yeah, I would say come partner with us. Come on, understand what we can do for your business. Come understand what true intelligent, automated connects in Lightspeed in terms of how fast we can do that with you. And let's go explore the art of the possible because to me, that's >>Awesome, Chris. Great to see you, Amanda and great to see you virtually. Can't wait to see you in person and next event, uh, and congratulations on all the success and looking forward to covering the next leg of the journey of Boomi. Thanks for coming on. Okay. This is the cube coverage of Boomi's out of this world event. I'm John furrier hosted the cube. Thanks for watching.
SUMMARY :
Thanks for coming on the cube. and the success you guys had obviously now on a new trajectory go to the next level. So it's just an amazing time to see what our customers You know, Chris, uh, Dave Volante, we're talking about, you know, how do you tell the next big breakout So our platform gives people the ability to go uh, Chris, you know, you know, he's no compression algorithm for experience. So again, you know, when we take the, you know, we bring the bear that 26 billion minutes, And you mentioned Chris, some of those KPIs, those are real value points face to face, you wouldn't be seen. We didn't do this year, but again, you know, the Boomi versus so vibrant now it's You starting to see you guys see this ecosystem, you know, we're just getting started. So a lot of kind of double entendres there, it and boom, you know, And really, again, it's a Testament to the pervasiveness and capability platform. So a really great congratulations to the whole team there. that we all have joining a company that's automated, you can get to work faster. When you have another customer in India, that's a government, So Chris, you guys have been operating a great business. aligned from kind of call it the chairman of the board to the newest team member. Mandy, real quick to you, uh, when people say go Boomi it, when your customers say that, It's the lifeblood of any organization or that backbone of connectivity that gives our and future customers, what would you say to them as you guys go this next leg of the journey for And let's go explore the art of the possible because to me, Can't wait to see you in person and next event,
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