>>from the Cube Studios in Palo Alto and Boston connecting with thought leaders all around the world. This is a cube conversation. Hi, I'm John Furrier with the Cube. We're here for a special cube conversation about seeing with remote where Studio most of the time. But on the weekends we get an opportunity to talk to friends and experts, and he I wanted to really dig in with an awesome case study around AWS Cloud in a use case that I think is game changing for local community, especially this time of Cove. It you have local community work, local journalism suffering, but also connectedness and connected experiences was going to make. The difference is we come out of this pandemic a societal impact. But there's a real tech story here I want to dig into. We're here with Dan. True is the vice president of engineering for chemical Didja. They make an app called local Be TV, which basically takes over the air television and stream it to an app in your local area, enabling access to linear TV and on demand as well. For local communities. It's a phenomenal project, and it's unique, somewhat misunderstood right now, but I think it's going to be something that's going to really put Dan, thank you for coming on and chatting with >>Thanks for having me appreciate it. >>Okay, so I'm a big fan. I've been using the APP in San Francisco. I know New York's on the docket might be deployed. You guys have a unique infrastructure capability that's powering this new application, and this is the focus of the conversations. Q. Talk Amazon is a big part of this talk about your local BTV that you architect with this platform for broadcast television as a unique hybrid cloud architecture. Can you tell us about that? >>Certainly. I mean, one of our challenges, as you know, is that we are local television eso. Unlike a lot of products on the markets, you know, like your Hulu's or other VM PV products, which primarily service sort of national feeds and things like that, we have to be able to receive, um, over the air signals in each market. Um, many channels that serve local content are still over the air, and that is why you don't see a lot of them on those types of services. They tend to get ignored and available to many users. So that's part of our value. Proposition is to not only allow more people to get access to these stations, but, uh, allow the stations themselves to reach more people. So that means that we have to have a local presence in each market in order to receive those signals. Uh, so that's sort of forces us to have this hybrid model where we have local data centers. But then we also want to be able to effectively manage those in a central way. Uh, and we do that in our cloud platform, which is hosted on Amazon and using Amazon services. >>Let me take take a breath. Here. You have a hybrid architecture on Amazon so that you're using a lot of the plumbing, take us through what the architecture is. RAM is on using a variety of their services. Can you unpack that? >>Yeah. So, um, obviously it starts with some of the core services, like easy to s three RDS, which everybody on planet uses. Um, we're also very focused on using e CS. We're completely containerized, which allows us to more effectively deploy our services and scale them. Um, and one of the benefits on that front that Amazon provides is that because they're container services wired into all the other services, like cloud watch metrics, auto scaling policies, I am policies, things like that. It means it allows us to manage those things in a much more effective way. Um, and use those services too much more effectively make those things reliable and scalable. Um, we also use a lot of their technologies, for example, for collecting metrics. So we use kinesis and red shift to collect real time metrics from all of our markets across the US that allows us to do that reliably and at scale without having to manage complex detail systems like Kafka and other things. Um, as well, it's stored in a large data lake like red shift in Korea for analytics. And you know, things like that. Um, we also use, um, technologies like media Taylor s. So, for example, one of the big features that most stations do not have access to Israel. Time targeted advertising in the broadcast space. Many ads are sold and placed weeks in advance. Um, and not personalized, obviously. You know, for that reason, where is one of the big features we can bring to the table using our system and technologies like Media Taylor is we can provide real time targeted advertising, which is a huge win for these stations. >>What are some of the unique capabilities that you guys offer? Broadcast station partners? Because you're basically going in and partnering with broadcast ages as well. But also you're enabling new broadcasters to jump in, and it's well, what are some of the unique capabilities that you're delivering? What is Amazon brings to the table there. What are you doing that >>well again, it allows us because we can do things centrally. You know as well as the local reception. It allows us to do some interesting things. Like if we have channels that, um, are allowed to broadcast even outside their market, Um, then we could easily put them in other markets and get them even more of years. That way we have the ability to even do, like hyper local or community channels, you know that are not necessarily broadcasting over the standard antennas, um, but can get us a feed from, you know, whatever zip code and whatever market and we can give them a way to reach viewers in the entire market and other markets, or even just in their local area. So, you know, consider the case where maybe a high school or college you know, wants to show games or local content. Um, we provide a platform where they can now do that and reach more people, Um, using our app in our platform very, very easily. So that's another area that we want help Expand is not just your typical view of local of what's available in Phoenix, Um, but what's available in a particular city in that area or a local community where they want to reach their community more effectively or even have content that might be interesting to other communities in Phoenix or one of the other markets. >>You know, I think just is not going to side tangent here. I talked with your partner, Jim Long, who's the CEO? You guys have an amazing business opportunity again. I think it's kind of misunderstood, but it's very clear to me that follows in. It has huge passion of local journalism. You see awesome efforts out there by Charlie Senate from the Ground Truth Project report for America. They take a journalism kind of friend view. But if you add like that digital business model onto this local journalism, you can enable more video locally. I mean, that's really the killer app of video. And now it Koven. More than ever. I really want to know things like this. A mural downtown Palo Alto. Black lives, matters. I want to know what's going on. Local summer restaurants, putting people out of sidewalks. Right now I'm limited to, like, next door or very Laghi media, whether it's the website. So again, I think this is an opportunity to that plus education. I mean, Amazon education, for instance. You can get a degree cloud computing by sitting on the couch. So you know, this is again. This is a paradigm shift from an application standpoint, but you're providing essentially linear TV to app because in the local economy, So I just want to give you a shout out for that because I think it's super important. I think you know, people should get behind this, so congratulations, Okay, I'm often my little rant there. Let's get back down to some of that cloud stuff. So I think it's super interesting to me is you guys can stand up infrastructure very quickly. And what you've done here, you can leverage the benefits of Amazon. Goodness of cloud. You essentially can stand up a metro region pretty quickly. Try it. And it pretty impressive. So I gotta ask you what? Amazon services are most important for your business. >>Um, well, like I said, I think for us it's matching the central services. So we sort of talked about, uh, managing the software, the ap eyes, Um, and those are kind of the glue. So, you know, for us standing up a new metro is obviously, you know, getting the data center contracts and all the other you know, >>and >>ask yourself, you have to deal with just have a footprint. But essentially, once we have that in place, we can spin up the software in the data center and have it hooked into our central service within hours. Right? And we could be starting channels literally, literally within half a day. Um, so that's the really win for us is, um, having all that central blue and that central management system and the scalability where, you know, we can just add another 10 20 5100 markets. And the system is set up to scale centrally, um, where we can start collecting metrics the cloudwatch from those data centers. We're collecting logs and diagnostic information s so we can detect health and everything else centrally and monitor and operate all of these things centrally in a way that is saying and not crazy. We don't need a 24 7 knock of 1000 people to do this. Um, you know, and do that in a way that, you know, we as a relatively small company can still scale and do that in a sensible way in a cost effective way, which is obviously very important for us at our size. But at any size, um, you want to make sure if you're gonna go into 200 plus markets, that you have a really good cost model. Um and that's one of the things that where Amazon has really really helped us is allow us to do some really complex things in an efficient, scalable, reliable and cost effective way. You know, the cost for us to go into the new metro now is so small, you know, relatively speaking, but that's really allows. What allows us to do is the business of now. We just opened up New York, you know, and we're going to keep expanding on that model. So that's been a huge win for us. Is evaluating what Amazon can bring to the table versus other third parties, and we're building our own, you know, obviously which >>So Amazon gives you the knock, basically leverage and scale the data center you're referring to. That's pretty much just to get an origination point in the Derek. Exactly. That's right. So it's not like it's a super complex data center. You can just go in making sure they got all the normal backup recovery in the normal stuff. It's not like a heavy duty build up. Can you explain that? >>Yeah. So one thing we do do in our data centers is because we are local. Um, we have sort of primary data centers where we do do trans coding and origination of the video. So we receive the video locally, and then we want to transport and deliver it locally. And that way we're not sending video across the country and back try to things so that That is sort of the hybrid part of our model. Right? So we stand that up, but then that is all managed by the central service. Right? So we essentially have another container cluster using kubernetes in this case. But that kubernetes cluster is essentially told what to do by everything that's running in Amazon. So we essentially stand up the kubernetes cluster, we wire it up to the Central Service, and then from then on, it just we just go into the Central Service and say, Stand up these channels. Um and it all pops up >>with my final question on the Amazon piece is really about future capabilities Besides having a Cube channel, which I would love to have gone there. And I told my guys, We'll get there, but it's just too busy working around the clock is You guys are with Kobe tonight? Yeah, sand. I can almost see a slew of new services coming out just on the Amazon site. If I'm on the Amazon site, I'm thinking, okay, Outpost is the opportunity for me. I got stage maker machine learning coming in and value for user experience and also, you know, enabling their own stuff. They've got a ton of stuff with prime moving people around and delivering the head room for Amazon. This thing is off the charts. But that being said, that's Amazon could see them winning with this and certainly, you know, using elemental as well. But for you guys on the consumer side, what features and what new things do you see on the road map or what? You might envision the future looking like, >>Well, I think part of it. I think there's two parts. One is what are we gonna deliver ourselves, you know. So we talked about adding community content and continuing to evolve the local beauty product. Um, but we also see ourselves primarily as a local TV platform. Um, and you know, for example, you mentioned prime. And a lot of people are now realizing, especially with Cove, it and what's going on the importance of local television. Uh, and so we're in discussions on a lot of fronts with people to see how how we can be the provider of that local TV content. You know, um and that's really a lot of stationed. Are super excited about that, too, because, you know, again looking to expand their own footprint and their own reach. You know, we're basically the way that we can join those two things together between the stations, the other video platforms and distribution mechanisms and the viewers. Obviously, at the end of the day, um, you know, we want to make sure local viewers can get more local content and stuff that's interesting to them. You know, Like you said with the news, it is not uncommon that you may have your Bay Area stations, but the news is still may be very focused on L. A or San Francisco or whatever, Um and so being able to enable, uh, you know, the smaller regional outlets to reach people in that area in a more local fashion. It is definitely a big way that we can facilitate that from the platform. And you were perspective. So we're hoping to do that in any way we can. You know, our main focus is make local great, you know, get the broadcast world out there, and that's not going anywhere, especially with things like HSC tree. Uh, you know, on that front, um, and you know, we just want to make sure that those people are successful, um, and can reach people and revenue and, you know, >>you got a lot of uncertainty, But I think one of the things that's just think about your project that I find is a classic case of people who focus in on that just the current market value, investing versus kind of game changing shifts is that you guys are horizontally enabling in the sense that there's so many different use cases. I was pointing out from my perspective, journalism. I'm like, I look at that and I'm like, Okay, that's a huge opportunity. Just they're changing the game on Societal impact on journalism, Huge education, opportunity for cord cutters. You're talking about a whole nother thing around TV. So I gotta ask you, you know, pretend I'm an idiot for a minute. Why are pretending that this person from this making I am entity after I don't understand it? Isn't this just TV? What are you doing Different? Because it's only local. I can't watch San Francisco. I'm in Chicago and I can't watch Chicago. I'm in San Francisco. I get that. You know why? Why is this important? Isn't this just TV can I just get on YouTube? I mean, tech talk. Well, talk about the yes >>or no. I mean, there's a TV, and then there's TV, You know, as you know, um and, you know, if you look at the TV landscape just pretty fracture. But typically, when you're talking about YouTube or who you're talking about, sort of cable TV channels, you know you're going to get your Andy, you're gonna get some of your local to ABC and what not? Um, but you're not really getting local contact. And So, for example, in our Los Angeles market, um, we there are There are about 100 something over the air channels. If you look at the cross section of which of those channels you can get on your other big name products like you lose your YouTube TV, you're talking about maybe half a dozen or a dozen, right? So there's like 90 plus channels that are local to L. A. That you can only get through an antenna, right? And those were hitting the type of demographics. You know, quite frankly, some of these other players or just, you know, don't see is important >>under other minorities exact with immigrants. You know, the entrepreneurs of our country? Yes, >>exactly. You know, So, you know, we see a lot of Korean channels or Spanish channels or other. You know, um, minority channels that you just won't get over your cable channels or your typical online video providers. So that's again Why, You know, we feel like we've got something that is really unique. Um, and that is really underserved, you know, as far as on a television sampling, Um, the other side that we bring to the table is that a lot of these broadcast channels, our underserved themselves in terms of technology, Right, if you look at, you know, ad insertion, um and you know a lot of the technical discussions about how to do live TV and how to get live TV out there. It's very focused on the OT market. So again, going back to who lose, and >>then you take a little over the top with the >>over the top. Yeah. Um and so this broadcast market basically had no real evolution on that front in a while. You know, I sort of mentioned like the way ad buying works, you know, it's still sort of the traditional and buying that happens a couple weeks in front, Not a lot of targeted or anything ability. Um, And even when we get to the HSC three, we're now relying on having an h A street TV and you're still tied to an antenna, etcetera, etcetera, which is again, a good move forward, but still not covering the spectrum of what these guys really want to reach and do. So that's where we kind of fill in the gaps, you know, using technology and filling in the gap of receiving a signal and bringing these technologies. So not only the ad insertion and stuff we can do for the live stream, Um, but providing analytics and other tools to the stations, uh, that they really don't have right now, unless you're willing to shell out a lot of money for Neilson, which a lot of local small stations don't do. Uh, so we can provide a lot of analytics on viewership and targeting and things like that that really looking forward to and really excited >>about. I gotta ask you put you on the spot here because I don't see Andy Jassy at reinvent might Hopefully I'll see in this year. They do a person event. He's really dynamic. And you just said, I mean, I think he tends to read his emails a lot. And if you're a customer and you are. But if you bumped into Andy Jassy on the elevators like okay, why should I pay attention to digital? What's why is it important for Amazon? And why is it important for the world? How do you raise the bar on society? >>Well, I think part of what Amazon's goal. And you know, especially if you get into, you know, their work in public sector on education. Um, you know, that's really where we see we're focusing with the community on local television and enabling new types of local television. So I think there's a lot of advantage, and, um, I hate the word synergy, but I'm gonna use the word synergies, you know, um, this for us, You know, our goals in those areas around really helping, you know, uh, you know, one of the terms flying around now is the double bottom line where it's not just about revenue. It's about how do we help people in communities be better as well. Um, so there's a bottom line in terms of uh huh. People benefit and revenue in that way, not just financial revenue. Right. And you know, that's very important to us as a business as well is, you know, that's why we're focused on local TV. And we're not just doing another food. Go where it's really easy to get a nightie national feed. You know, it's really important to us to enable the local community and the local broadcasters and local channels and the local viewers to get the content, um that they're missing out on right now. Um, so I think there's a your energy on that front. Um, as >>far synergy and the new normal to have energy in the new normal. You know, I think I think >>of it. And, you know, um, and some of the other things that have been happening in the news of the black lives matter And, um, you know, a lot of things going around where you know, local and community has been in the spotlight, right? And getting the word out and having really local things versus hundreds. Seeing this thing from you know, three counties away which I don't really care about. It's not telling me what's happening down the street, like you said, Um, and that's really what we want to help improve and support. >>Yeah, no, it's a great mission is one. We care a lot about the Cube. We've seen the data content drives, community engagement and communities where the truth is so in an era where we need more transparency and more truth, you get more cameras on the street, you're going to start to see things, and that's what we're seeing. A lot of things. And as more data is exposed as you turn the lights on, so this week that kind of data will only help communities grow, heal and thrive. So to me, a big believer in what you guys are doing local BTV is a great mission. I wish you guys well, and thanks for explaining the infrastructure on Amazon. I think you guys have a really killer use case. Technically, I mean to me, I think the technical superiority, what you've done, the ability to stand up these kinds of networks with massive number potential reach out of the gate. It's just pretty impressive. Congratulations, >>right? Thank you very much. And thanks for taking the time. >>Okay. Dan Drew, vice president of Jennifer. Did you start up That a lot of potential will. See. Let's go check out the comments on YouTube while we're here. Since we got you, let's see what's going on in the YouTube front year. Yeah, The one question was from someone asked me Was from TV serious that Dan, Great to see you. Thanks for taking the time on Sunday and testing out this new zoom home recording my home studio. But you got to get cleaned up. Thanks for taking the time Problem. Okay, Take care. Yeah. Yeah, yeah, yeah.

>>from the Keep studios in Palo Alto in Boston, connecting with thought leaders all around the world. This is a cube conversation. Hi, I'm John Furry with the Cube. We're here for a special Q conversation, housing with remote, where in studio most of the time. But on the weekends, I get an opportunity to talk to friends and experts, and he I wanted to really dig in with an awesome case study around AWS Cloud in a use case that I think is game changing for local community, especially this time of Cove. It you have local community work, local journalism suffering, but also connected this and connected experiences was gonna make. The difference is we come out of this pandemic a societal impact. But there's a real tech story here I want to dig into. We're here with Dan. True is the vice president of engineering for Chemical. Did you? They make a nap coat local be TV, which basically takes over the air television and streams it to an app in your local area, enabling access to many your TV and on demand as well. For local communities, it's a phenomenal project and its unique, somewhat misunderstood right now, but I think it's gonna be something that's going to really put Dan, thank you for coming along and chatting. Thanks >>for having me appreciate it. >>Okay, so I'm a big fan. I've been using the APP in San Francisco. I know New York's on the docket. I might be deployed. You guys have a unique infrastructure capability that's powering this new application, and this is the focus of the conversations. Q. Talk Amazon is a big part of this. Talk about your local be TV that you are protected. This platform for broadcast television has a unique hybrid cloud. Architecture. Can you tell us about that? >>Certainly. I mean, one of our challenges, as you know, is that we are local television eso unlike a lot of products on the markets, you know, like your Hulu's or other VM PV products, which primarily service sort of national feeds and things like that. Ah, we have to be able to receive, um, over the air signals in each market. Um, many channels that serve local content are still over the air, and that is why you don't see a lot of them on those types of services. They tend to get ignored and unavailable to many users. So that's part of our value. Proposition is to not only allow more people to get access to these stations, but, uh, allow the station's themselves to reach more people. So that means that we have to have a local presence in each market in order to receive those signals. Eso that's sort of forces us to have this hybrid model where we have local data centers. But then we also want to be able to effectively manage those in a central way. On. We do that in our cloud platform, which is hosted on Amazon and using Amazon service. >>Let me take take a breath. Here. You have a hybrid architecture on Amazon. So such a using a lot of the plumbing take us through what the architectures ram is on using a variety of their services. Can you unpack that? >>Yeah. So, um, obviously starts with some of the core services, like easy to s three already us, which everybody on planet uses. Um, we're also very focused on using PCs were completely containerized, which allows us to more effectively deploy our services and scale them. Um, and one of the benefits on that front that Amazon provides is that because they're container services wired into all the other services, like cloud, What metrics? Auto scaling policies. I am policies. Things like that. It means it allows us to manage those things in a much more effective way. Um, and use those services too much more effectively make those things reliable and scalable. Um, we also use a lot of their technologies, for example, for collecting metrics. So we use kinesis and red shift to collect real time metrics from all of our markets across the U. S. Uh, that allows us to do that reliably and at scale without having to manage complex each l systems like Kafka and other things. Um, as well a stored in a, uh, large data lake like red shift in Korea for analytics. And you know, things like that. Um, we also use, um, technologies like media Taylor s O, for example, one of the big features that, uh, most stations do not have access to Israel. Time targeted advertising in the broadcast space. Many ads are sold and placed weeks in advance. Um, and not personalized, obviously. You know, for that reason. Where is one of the big features we can bring to the table? Using our system and technologies like Media Taylor is we can provide real time targeted advertising, which is a huge win for these stations. >>What are some of the unique capabilities that you guys are? Offer broadcast station partners because you're basically going in and partnering with broadcast ages as well, but also your enabling new broadcasters to jump. And it's well, what are some of the unique capability that you're delivering? What is that? It's on the table there. What are you doing? This You >>well again. It allows us because we can do things centrally. You know as well as the local reception allows us to do some interesting things. Like if we have channels that, um, are allowed to broadcast even outside their market, Um, then we can easily put them in other markets and get them even more of years. That way we have the ability to even do, like hyper local or community channels, you know that are not necessarily broadcasting over the standard antennas, um, but could get us a feed from, you know, whatever. Zip code in whatever market and we can give them away toe reach viewers in the entire market and other markets, or even just in their local area. So, you know, consider the case where maybe a high school or a college you know, wants to show games or local content. Um, we provide a platform where they can now do that and reach more people, Um, using our app in our platform very, very easily. So that's another area that we want toe help Expand is not just your typical view of local of what's available in Phoenix, Um, but what's available in a particular city in that area or a local community where they want toe, um, reach their community more effectively, or even have content that might be interesting to other communities in Phoenix or one of the other markets? >>No, I think just is not going to side tension here. I talked with your partner. Jim longs to see you guys have an amazing business opportunity again. I think it's kind of misunderstood, but it's very clear to me that follows in. It has huge passion of local journalism. You see awesome efforts out there by Charlie Senate from the ground Truth project report for America. They take a journalism kind of friend few. But if you add like that, did you business model ought to This local journalism you can enable more video locally. I mean, that's really the killer app of video. And now it Koven. More than ever. I really want to know things like this. A mural with downtown Palo Alto Black lives matters. I want to know what's going on. Local summer restaurants, putting people out of sidewalks. Right now I'm limited to, like, next door or very Laghi media, whether it's the website. So again, I think this is an opportunity to that plus education. I mean Amazon educated Prince, that you can get a degree cloud computing by sitting on the couch. So, you know, this is again. This is a paradigm shift from an application standpoint, but you're providing essentially linear TV toe because in the local economy, So I just want to give you a shout out for that because I think it's super important. I think you know, people should get behind this. Eso congratulates. Okay, I'm often my little rant there. Let's get back down to some of that cloud steps. I think what super interesting to me is you guys can stand up infrastructure very quickly and what you've done here, you delivery of the benefits of Amazon of the goodness of cloud you, especially in stand up a metro region pretty quickly try it. And it pretty impressive. So I gotta ask you what? Amazon services are most important for your business. >>Um, well, like I said, I think for us it's matching the central services. So we sort of talked about, uh, managing the software, the AP eyes, um, and those kind of the glue. So, you know, for us standing up a new metro is obviously, you know, getting the data center contracts and all the other you know, >>and >>ask yourself, you have to deal with just have a footprint. But essentially, once we have that in place, we can spin up the software in the data center and have it hooked into our central service within hours. Right? And we could be starting channels >>literate >>literally within half a day. Um, so that's the rial win for us is, um, having all that central blue and the central management system and the scalability where You know, we can just add another 10 20 5100 markets. And the system is set up to scale centrally, um, where we can start collecting metrics their cloudwatch from those data centers. We're collecting logs and diagnostic information. Eso weaken the type health and everything else centrally and monitor and operate all of these things centrally in a way that is saying and not crazy. We don't need a 24 7 knock of 1000 people to do this. Um, you know, and do that in a way that, you know, we, as a relatively small company can still scale and do that in a sensible way, a cost effective way, which is obviously very important for us at our size. But at any size, um, you want to make sure if you're gonna go into 200 plus markets, that you have a really good cost model. Um and that's one of the things that where Amazon has really really helped us is allow us to do some really complex things and an efficient, scalable, reliable and cost effective way. You know, the cost for us to go into the New Metro now is so small, you know, relatively speaking. Um, but that's really allows. What allows us to do is a business of now. We just opened up New York, you know, and we're going to keep expanding on that model. So that's been a huge win for us. Is evaluating what Amazon could bring to the table versus other third parties and or building our own? You know, obviously which >>So Amazon gives you the knock, basically leverage and scale the data center you're referring to. That's pretty much just to get an origination point in the derrick. Exactly. That's right. It's not like it's a super complex data center. You can just go in making sure they got all the normal commute back of recovery in the North stuff. It's not like a heavy duty buildup. Can you explain that? >>Yeah. So one thing we do do in our data centres is because we are local. Um, we have sort of primary data centers. Ah, where we do do trance coating and origination of the video eso we receive the video locally, and then we want to transport and deliver it locally. And that way we're not sending video across the country and back trying to think so that that is sort of the hybrid part of our model. Right? So we stand that up, but then that is all managed by the central service. Right? So we essentially have another container cluster using kubernetes in this case. But that kubernetes cluster is essentially told what to do by everything that's running in Amazon. So we essentially stand up the kubernetes cluster, we wire it up to the Central Service, and then from then on, it just we just go into the Central Service and say, Stand up these channels. Um and it all pops up >>with my final question on the Amazon pieces is really about future capabilities Besides having a cube channel, which I would love to head on there. And I told my guys, We'll get there. But what is this too busy working around the clock is You guys are with Kobe tonight? Yeah, sand. I can almost see a slew of new services coming out just on the Amazon site if I'm on the Amazon. So I'm thinking, OK, outposts. The opportunity from a I got stage maker machine learning coming in any value for user experience and also, you know, enabling in their own stuff. They got a ton of stuff with prime the moving people around and delivering the head room for Amazon. This thing is off the charts. But that being said, that's Amazon could see them winning with this. I'm certainly I know using elemental as well. But for you guys on the consumer side, what features and what new things do you see on the road map or what? You might envision the future looking like, >>Well, I think part of it. I think there's two parts. One is what are we gonna deliver ourselves, you know? So we sort of talked about adding community content and continuing to evolve the local beauty product. Um, but we also see ourselves primarily as a local TV platform. Um, and you know, for example, you mentioned prime. And a lot of people are now realizing, especially with Cove, it and what's going on the importance of local television. Ah, and so we're in discussions on a lot of fronts with people to see how how we can be the provider of that local TV content, you know, um and that's really a lot of stationed are super psyched about that to just, you know, again looking to expand their own footprint and their own reach. You know, we're basically the way that we conjoined those two things together between the station's the other video platforms and distribution mechanisms and the viewers. Obviously, at the end of the day, um, you know, we want to make sure local viewers can get more local content and stuff this interesting to them. You know, like you said with the news, it is not uncommon that you may have your Bay area stations, but the news is still may be very focused on L. A or San Francisco or whatever. Um and so being able to enable, uh, you know, the smaller regional outlets to reach people in that area in a more local fashion, uh, is definitely a big way that we can facilitate that from the platform. And, you know, if you were perspective, so we're hoping to do that in any way we can. You know, our main focus is make local great, you know, uh, get the broadcast world out there, and that's not going anywhere, especially with things like HSC tree. Uh, you know on the front. Um, and you know, we just want to make sure that those people are successful, um, and can reach people and make revenue. And, you know, >>you got a lot of it and search number two. But I think one of the things that's just think about your project that I find is a classic case of people who focus in on that Just, you know, current market value investing versus kind of game changing shifts is that you guys air horizontally, enabling in the sense that there's so many different use cases. I was pointing out from my perspective journalism, you know, I'm like, I look at that and I'm like, OK, that's a huge opportunity. Just they're changing the game on, you know, societal impact on journalism, huge education, opportunity for cord cutters. You're talking about a whole nother thing around TV. I gotta ask you, you know, pretend I'm an idiot for a minute by our pretending that this person from this making I amenity after I don't understand is it Isn't this just TV? What are you doing? Different? Because it's only local. I can't watch San Francisco. I'm in Chicago and I can't watch Chicago in San Francisco. I get that. You know why? Why is this important? Isn't this just TV? Can I just get on YouTube? Mean Tic tac? Well, talk about the yes >>or no. I mean, there's TV, and then there's TV, You know, as you know, um and, you know, if you look at the TV landscape just pretty fracture. But typically, when you're talking about YouTube or who you're talking about, sort of cable TV channels, you know, you're gonna get your Annie, you're going to get some of your local to ABC and what not? Um, but you're not really getting local contact. And So, for example, in our Los Angeles market, um, we there are There are about 100 something over the air channels. If you look at the cross section of which of those channels you can get on your other big name products like you lose your YouTube TV, you're talking about maybe 1/2 a dozen or a dozen, right? So there's like 90 plus channels that are local to L. A. That you can only get through an antenna, right? And those air hitting the type of demographics. You know, quite frankly, some of these other players or just, you know, don't see is important >>under other minorities. Back with immigrants, you know, hit the launch printers of our country. Yes, >>exactly. You know, So, you know, we might see a lot of Korean channels or Spanish channels or other. You know, um, minority channels that you just won't get over your cable channels or your typical online video providers. So that's again Why, you know, we feel like we've got something that is really unique. Um, and that is really underserved, you know, as far as on a television sampling, Um, the other side that we bring to the table is that a lot of these broadcast channels are underserved themselves in terms of technology. Right? If you look at, you know, at insertion, um and you know, a lot of the technical discussions about how to do live TV and how to get live tv out there. It's very focused on the o t T market. So again, going back to who lose and >>the utility well, over the top of >>over the top. Yeah. Um and so this broadcast market basically had no real evolution on that front in a while, you know? And I sort of mentioned, like the way ad buying works. You know, it's still sort of the traditional and buying that happens a couple weeks in front. Not a lot of targeted or anything ability. Um, And even when we get to the HSC three, you're now relying on having an H s street TV and you're still tied to an antenna, etcetera, etcetera, which is again, a good move forward, but still not covering the spectrum of what these guys really want to reach and do. So that's where we kind of fill in the gaps, you know, using technology and filling in the gap of receiving a signal and bringing these technologies. So not only the ad insertion and stuff we can do for the life stream, Um, but providing analytics and other tools to the stations, uh, that they really don't have right now, unless you're willing to shell out a lot of money for Nielsen, which a lot of local small stations don't do s so we can provide a lot of analytics on viewership and targeting and things like that that they're really looking forward to and really excited >>about. I gotta ask you, put you on the spot. He'll because I don't see Andy Jassy. It reinvented might. Hopefully I'll see him this year. They do a person event. He's really dynamic. And you just said it made me think he tends to read his emails a lot. And if your customer and you are. But if you bumped into Andy Jassy on the elevators like, Hey, why should I pay attention to? Did you? What's why is it important for Amazon? And why is it important for the world? How does it raise the bar on society? >>Well, I think part of what Amazon's goal And you know, especially if you get into, you know, their work in the public sector on education. Um, you know, that's really where you know, we see we're focusing with the community on local television and enabling new types of local television eso. I think there's a lot of, uh, advantage, and, um, I hate the word synergy, but I'm going to use the word synergies, you know, um, this for us, You know, our goals in those areas around, you know, really helping, you know, Uh, you know, one of the terms flying around now is the dot double bottom line, where it's not just about revenue. It's about how do we help people and communities be better as well? Um, so there's a bottom line in terms of, uh, people benefit and revenue in that way, not just financial revenue, Right? And you know, that's very important to us as a business as well is, you know, that's why we're focused on local TV. And we're not just doing another food. Go where it's really easy to get a night. The national feed. You know, it's really important to us to enable the local, um, community and the local broadcasters and local channels and the local viewers to get that content, Um, that they're missing out on right now. Um, so I think there's a energy on that front A so >>far, synergy and the new normal to have energy in the near normal. You know, I think I think Kobe did. >>And you know, um, and some of the other, uh, things that have been happening in the news of the black lives matter and, um, you know, a lot of things going around where you know, local and community has been in the spotlight right and getting the word out and having really local things versus 100. Seeing this thing from, you know, three counties away, which I don't really care about, it's not telling me what's happening down the street, like you said, Um, and that's really what we want to help improve and support. >>Yeah, I know it's a great mission is one we care a lot of cute. We've seen the data content drives, community engagement and communities where the truth is so in an era where we need more transparency and more truth, you get more cameras on the street, you're gonna start to see things. That's what we're seeing, a lot of things. And as more data is exposed as you turn the lights on, so this week that kind of data will only help communities grow, heal and thrive. So, to me, big believer in what you guys are doing local be TV is a great mission. Wish you guys well and thanks for explaining the infrastructure on Amazon. I think you guys have a really killer use case. Technically, I mean to me. I think the technical superiority of what you've done. Abilities stand up. These kinds of networks with massive number potential reach out of the gate. It's just pretty impressive. Congratulations, >>Right. Thank you very much. And thanks for taking the time. >>Okay. Dan Drew, vice president of James. Did you start up? That's a lot of potential. Will. See. Let's go check out the comments on YouTube while we're here. Since we got you, let's see what's going on the YouTube front year. Yeah. The one question was from someone asked me, Was stiff from TV Cres that William Dan, Great to see you. Thanks for taking the time on Sunday and testing out this new zoom home recording my home studio, which I got to get cleaned up a little. Thank you for your time problem. Okay, take care.