>> Announcer: From the theCUBE studios in Palo Alto and Boston, connecting with thought leaders all around the world, this is a CUBE conversation. >> Hey, welcome back, everybody. Jeff Frick here with theCUBE coming to you from our Palo Alto studios. Today we're going to have a CUBE conversation really about this kind of ongoing evolution of cloud, and it was a huge deal, and AWS came on the scene and really launched kind of the public cloud evolution, which not only was a different technology stack, but really a different way to think about things, a different way to think about workloads. And that has evolved to hybrid cloud and multicloud, and it just continues to evolve over time. So we're going to get some of the experts in from IBM to talk about their perspective and what they're doing all about it. So we're excited to invite our next guest. She is Briana Frank. She's the director of product management for IBM. Briana, good to see you. Where are you joining us from today? >> I am joining you from Wake Forest, North Carolina. And as you can see, I'm from my home office, but always busy working and fun doing things in the cloud and thinking about new technologies even when we're at home. >> Excellent. And also joining us, many-time CUBE alumni Jason McGee, IBM fellow, vice president and CTO of IBM Cloud Platform. Jason, great to see you again. I looked it up before we turned on the cameras. I think you've been on, like, eight times. So you're definitely a VIP in the CUBE alumni world. Where are you joining us from today? >> Yeah, I mean, I'm in Apex, which is outside of Raleigh, and great to be here again. It's always fun to talk to you guys. It's been a little while, but great to be back. >> Yeah, so let's just jump into it, right? You've all seen the memes revolving around what's driving your digital transformation. Is it the CEO, the CIO, or COVID? And we all know the answer to the question. It's really been an interesting time, right? It was kind of a light switch moment in mid-March. And then people are saying, you know, years and years of digital transformation kind of suddenly compressed into this light switch moment. But now we're months and months and months later, we're in October, and it's clear that this is not just a a one-time fix and wait till we all go back to work. This is going to continue for a while. And cloud is such a huge enabler. Had this happened five years ago, 10 years ago, 15 years ago, the ability for information workers, like the businesses that we're in, would've been much more difficult. So acknowledging that there's still a lot of people hurting, a lot, hospitality industry, restaurant industry, sports places that aggregate people, concerts. We're fortunate we're in the information industry. And I'd just love to get your perspective, Jason, on cloud as an enabling platform and really an enabling way of thinking about things that have made this transition a little bit less painful than it otherwise would've been. >> Yeah, that's a great point, Jeff, and I think on one hand it's been pretty amazing to see how much our industry in technology and IT has been able to kind of adapt to COVID, adapt to working at home, adapt to these kinds of changing models. But what's been really interesting is as someone who spends all their time thinking about cloud every day, it's been really incredible to see how much it's accelerated people's adoption of cloud. Like, obviously everyone was leveraging cloud. They had plans to move more and more workloads to cloud. But I think over the last six months we've really seen a massive acceleration, and I also think kind of a mindset shift that maybe before there was some hesitation and conversation about what things move to cloud and what things don't, and that seems to have kind of gone away, and everyone's like, this is the model that not only will carry us through moments like this, but we have newfound confidence that it's the right model for us to move the majority of our businesses to. >> Right. >> So really massive acceleration. >> Massive acceleration. And Briana, get your take, 'cause you're a product manager, so you're in the weeds on the speeds and feeds and the features and functions. Cloud as a concept sounds kind of simple, but the execution is not so simple. And we've seen kind of this morphing from moving your test dev maybe to a public cloud, IBM has a cloud, to there's some stuff that just can't go on the cloud or shouldn't go to the cloud or I'm not sure if it should go in the cloud. So now we're hearing talk of hybrid cloud and multicloud, and we're hearing pieces of public cloud in my own data center and pieces of my own data center in a public cloud. It's a pretty complicated space. I wonder if you can kind of share your perspective as this thing morphs from kind of a simple concept and a beautiful little icon to a much more complex execution in the real world. >> Well, great question and insights. And I think, building off of what Jason said, I think the most important shift I've seen is really a mind shift, a mindset shift. And there's so much more empathy that I'm seeing across the board, whether it's children running in the background or cats and pets, there's a lot more tolerance for work-life balance and a lot more empathy for how people are getting through this really challenging pandemic. And what I think is interesting is that kind of carries over into the technology. And so now where some of our clients were solving problems like keeping their workforce safe by using video analytics to see if someone's using or wearing maybe a hard hat in a construction zone. Now that use case has sort of shifted, and now it's is someone wearing a mask? Do they have a temperature? How do we make sure that the office areas are sanitized and clean so that when people go back to work, they'll be working in a safe environment? So I think that the mindset shift is really driving a lot of these technology innovations. And then of course you need cloud to make those real. So I think that's the kind of aha moment I've seen is that people are leading with empathy and that's driving kind of the next wave of innovation that I'm seeing. >> I have to say I've been doing these many, many years, and Briana, I don't think anyone has brought up empathy at the at the head end of the open. And I love that 'cause I think that's a way to think about it, right? 'Cause these are people trying to execute business activities, and it's not easy. And that's a really great take. Jason, I want to go back to you and talk about one of the things we talked about the cloud, but really it's about enabling applications, right? And really, the application now has become this first class citizen where it's, this is the app I want. Cloud enables me to use whatever infrastructure I need versus this is the infrastructure I have. Hm, what can I put on this app? So I'd love to get your take. As you said, you think about cloud all the time, but really, cloud is an app enabler. And how has, as that capability has been gifted to people, how has that made the the cloud execution a lot more complex? >> Yeah, you know, it's interesting. I think you're hitting on a really key transformation that's happened in cloud over the last few years, which is that it's gone from infrastructure kind of cost optimization to an application delivery accelerator. And what I think that's caused is everyone's starting to kind of move their thinking up the stack in cloud, and you see the rise of technologies like Kubernetes and OpenShift as a platform that enables application developers to build applications and deliver them more quickly. I think the acceleration that we've been talking about here has cemented that. At the end of the day, we're all trying to figure out in our businesses how to adapt to change. We have some new changes this year that maybe we didn't predict we would have last year. We're trying to figure out how to adapt to those to deliver new capabilities, to maybe build a digital experience for something that we didn't have a digital experience for before, 'cause now nobody is face to face. And that requires cloud to be much more application-centric. It requires cloud, you alluded to this kind of evolution. I think it's starting to drive cloud into more places. Cloud isn't about just getting into some big cloud data center somewhere. Cloud is about a style of working and a set of technologies that I want to be able to consume wherever I need them. So that kind of application-centric capability and the rise of cloud-native technologies I think go hand in hand. >> Right, so it got to us from a simple dev swiping a credit card to do a little project on Amazon to now enterprising having very complex ecosystems, right? Very complex situation because they've got lots of different clouds and lots of different apps running on lots of different clouds, and the application and the control of those is now much more complicated than probably when you just had it all in your own data center or if you're some cloud data organization and you grew up on the public cloud and you really are kind of a single app that happens to be a big one in hyperscale. So I'm curious, Briana, you guys have a ton of customers. What are they telling you about what they're doing with hybrid cloud, managing hybrid cloud, trying to get back to some of the simplicity and kind of the simplistic vision and execution when what's happening is probably increasing complexity as different apps are running on different clouds, different places. >> Yeah, great question. You know, I think that what we're hearing from our clients is really a couple of things. One is that they have to find ways to unburden their teams. They only have limited resources and the sky's the limit in terms of what's possible. So they need to be able to innovate faster, but they have to unburden the team. So the rise of "as a service" I think is really coming into its own because teams don't have time to manage things like Kubernetes. They have to go higher in the stack and really start to build and innovate for their own business differentiation. But another I think really important thing that we're hearing from our clients is that we have to meet them where they are in their journey. So what you said was great. A lot of our clients are using five to nine different clouds today, and that's extraordinarily fragmented, and being able to manage and have one way to see what workload is running where and what is running on that workload is really important. And having kind of one single pane of glass where they can manage everything is one of the single most important features that I hear that is needed. And I think the other thing that I hear a lot from clients is they need flexibility. They need flexibility for, you know, where they are in their journey. Some folks, they need to be able to deploy to existing infrastructure that they have in their data center, and others need to be able to deploy to another public cloud. And having the flexibility to run anywhere is one of the more common themes that I'm seeing. >> Right, so, and you guys built something to help with that, right? It's the IBM cloud satellite. So you just basically outlined the customer challenge, so what did you have to do to enable them to have a single pane of glass, to have more control across these disparate projects running in disparate clouds. >> Well, so one of the things that we found is our clients really, all of the agility that they need to adopt cloud data best practices, really comes from the public cloud. The public cloud services, DevOps, all the tools that allow you to really run and move faster and innovate faster, but they needed that ability to consume those public cloud services anywhere. So at the edge, on another public cloud, or in their existing infrastructure. And of course there's tons of infrastructure options. We have infrastructure for our clients that they can use. We have turnkey appliances. But really having that public cloud, cloud-native agility, but really bringing that anywhere that our clients want to run it is the key to satellite. >> Right, right. So it's not kind of what would be typically thought of as a hybrid cloud solution per se, but it's really almost kind of a level up, if I'm hearing you correctly, in controlling all the different kind of instances or instantiations of your cloud execution. That'd be accurate, Jason? >> Yeah, well, or maybe another way to think about it is it's a way of consuming hybrid, right? It's a way of consuming these hybrid cloud capabilities. Hybrid starts with a common platform, and this idea that we are using things like OpenShift as that common technology platform that enables customers to build applications once and run them anywhere. What satellite brings to the table is it takes that base technology platform and it delivers it as a cloud service, and a cloud service that's flexible enough to be anywhere. And so you kind of combine the best of both. You combine a common technology approach and you combine the as a service API-based consumption model of public cloud to get a hybrid strategy that's super flexible, right? And now really lets customers focus on the work that they're doing going faster. And at IBM, we've been pretty clear that we think the future of hybrid cloud computing is rooted in technologies like Kubernetes and OpenShift, that that's the platform of the future. The acquisition of Red Hat was motivated by that strategy. Our public cloud for the last three-plus years has been built internally on top of the same technologies. And so what we've done with satellite from a technology perspective is we've taken the things that we do in our cloud and we've used the power of of Kubernetes and OpenShift to deliver those anywhere, right? And to give customers that same experience on their infrastructure or on some other public cloud. >> Right. I love it because it's kind of cloud on cloud, if you will, but it really supports this notion of the customer experience, and even more importantly in some ways, the developer experience to make sure that your developers inside the house are feeling good, have a great productive environment so they can do a better job with what they're working on. And that that sounds like something they would really, really enjoy and be native to the way they're used to working already. >> It's interesting too, one of the kind of interesting, I don't know, adoption trends we're starting to see with approaches like satellite is if you think about cloud, I'll oversimplify, but you could say there's kind of two big transformations. One is move my workload to a public cloud, and the other is change how my team works, right? Adopt cloud-native, agile best practices. And often to get to the culture change of the team, you had to start with moving the app, but that's hard, especially for the kind of 80% of workloads that we're seeing move to cloud now where they're complex. They have lots of ties into data that you have in your data center. So it's hard to move them sometimes. So with approaches like satellite, you can kind of flip the order. You can bring the cloud in house, if you will. You can start to adopt self-service and API-based consumption and DevOps and change how your teams work and make them more efficient without moving the applications. And then later, if it makes sense to move them, you can, right? And I think that's really powerful. >> Right, right. Briana, I want to go back to you on kind of the nuts and bolts. 'Cause I don't know if you've read "Innovator's Dilemma" by Christian Clayton. You should if you haven't. But one of the things is how do you prioritize what you're building? How do you prioritize your feature stack? Because you have to, right? You have to put one in front of the other, and it's going to drive your design decisions and what you ultimately ship. So as you were thinking about satellite, what were kind of your top-level design priorities that you're really building this towards that you wanted to make sure you really nailed? >> Oh, what a great question. I love that question. I'm so passionate about product and design and I think we take it very seriously at IBM, and it's, we have an amazing design department, if you will, at IBM. And one of the things we do is just relentlessly interview our clients, and we really try to understand what their main issues are. And one of the first use cases that we we looked at was actually in the financial industry, which was, in the financial services industry, the differentiation is really all about the technology itself, and so they're constantly having to innovate at a faster pace so they can bring new features and functions to their clients but they have this dilemma where they have to, in some cases, in many cases, keep the data on-prem in a specific location. And that starts to get really interesting, because sometimes the regulations, it could be country, it could be a compliance thing, but for whatever reason, there is a specific requirement, and sometimes that comes with a fine if that data doesn't reside in that location. So having the ability to move at an incredibly fast pace and keep innovating, but keep that data on-prem and offload the management of Kubernetes and the services that allow them to move fast. That was one of the first use cases that we tackled. And I think that's a pretty important one, because if you can get that right, that starts to permeate all other industries, because you want to, you have to be secure. You have to make sure that the data resides and is on-prem and in a specific location and that it's auditable. So I think that was one of our first use cases, and that has served us really well. We also, one of the things that we do inside of IBM is that we co-develop using our own internal workloads. And so we use the data and AI team within IBM will GA with us when we GA IBM Cloud Satellite, and so their workloads are running on top of satellite. And I think that's a great way to come to market because when you're delivering an MVP, but if you can deliver an MVP that's already running a really complex AI workload, that's a pretty impressive MVP, if you ask me. So we try to do that whenever we release new products, and I think that has served us very well because it really forces us to solve the really hard problems first. We don't have a choice. We have to be able to make some pretty strategic choices upfront to be able to deliver something like that. >> That's great. Jason, I want to go back to you and talk about a little bit beyond the cloud, but things that are really interesting and happening, right? You already talked about this big enabler with containers and Kubernetes, but this next thing that's coming, right, is just edge, which is an extension of the cloud, an outpost to the cloud, but this whole concept of getting outside of the data center but actually now starting to bring the compute to the devices that generate the data as well as need that. How do you see that kind of impacting your cloud thoughts? I love that you're thinking cloud all the time. And the other piece, keying off of what Briana just said, is applied AI, right? I mean, I think we all would agree that AI and machine learning as kind of a standard, generic thing is okay, but really the application of the AI and the machine learning for specific use cases is where we're seeing huge, huge benefit. And I would imagine there's many, many kind of areas within cloud execution that AI and machine learning can start to add even more and more and more efficiencies and automation. >> Sure, sure. So maybe a couple comments. I mean, I think the edge thing is so interesting because if you really kind of step back and think about what we were talking about with cloud, what is a cloud is becoming much more diverse. Started as it's these three regions and it's becoming everybody's data centers plus on-prem, and then it's becoming edge, large edge locations, and then it's becoming devices. So clouds are becoming pervasive as a concept across all IT consumption models. And there's core technologies, even, like containers that we think apply at all those levels. They apply in the core cloud, in the data center, at the edge, in a device. And so things like satellite certainly give us a mechanism to push that boundary, to push closer to the end user. And there's a ton of scenarios motivating that. 5G telecommunications and high-speed networking for mobile devices is necessitating pushing closer to where the data's getting generated. IoT, same thing. If you think about the IoT edge case, that's massive data generation. You don't necessarily want to backhaul that all the way back to a central cloud. You want to be able to do AI and training and inferencing on that data close to where it lives. And so you need this whole idea of cloud to kind of expand, and if it doesn't, then what happens is all of these different use cases become like different technology stacks or different operational models and you get tons of complexity. So it's this really interesting intersection, and I think we're getting much more complex in how we deploy, but we're trying to put common ideas over the top of it to simplify, and I think that's pretty interesting. On the AI question, you're right, there's tons of places where AI, applied AI will come into the picture. At IBM, we're doing a ton of work on AI for IT operations and how do we apply AI modeling to monitoring, to resiliency, even to workload placement. I mean, just think about the world we just described. As a customer, maybe I have IBM cloud and I have 20 satellite locations in all our fun places in the world, and now I have to make decisions about what runs where and where should I deploy my workloads and what's the most efficient way to place workloads to get availability or better performance, and AI plays a role there. So I see a really bright future as we build out this infrastructure to then use AI as a mechanism to further simplify the customer's consumption of cloud. >> Yeah, that's great. So I want to give you both the last word before we sign off, and that was a good summary, Jason. Cloud's been around for a while and it gets tossed around, and again, now we have hybrid and multi and all these different flavors. You guys are in the weeds and you're seeing down the road a little bit. What is it about cloud that most people probably aren't talking about when you kind of look in your crystal ball, obviously don't share any secrets that you can't share, that gets you excited and makes you think, wow, we're still really, hard to believe, but really in the early days of what this really, the kind of opportunities that this opens up. And I'll go with you first, Briana. >> Well, that's a great question. I think we're already starting to see that with the example of all of the work that we're seeing in the COVID space. It just feels like whatever challenge that might lie ahead in our future, we have an ability to quickly iterate and change and adapt. It's so interesting to see how fast we can roll out new technologies and new ideas. Things that would take years to put together you can kind of put together in a week or so with a quick POC. And that's really an exciting kind of place to be that you can adapt and change so quickly. So I think that's one. And I do think your point about edge is really an important one. There's more and more opportunities to distribute workloads closer to, compute goes closer to where the users are, so therefore you're reducing latency, so you're getting instant feedback. And I think that's really going to be interesting. And then I think the third element, again, is like security and compliance. How do you know exactly that your data stays exactly where you want it to, and you can have proof and you can audit that data. I think that's really where the future's headed. >> Yeah, that's great. And Jason, to you, what's getting you up in the morning today? >> Oh, you don't want to know what gets me up today. But if we talk about what's coming, so for me, my whole career, I've really been thinking about applications. And I think one of the kind of macro trends that everyone doesn't always see that's going on in cloud is we're switching from an IT infrastructure-centric view of computing to an application-centric view. And all of these things we've been talking about are kind of steps along that journey. We're getting to a point where I can build applications, I can build them in a consistent way, I can deploy them anywhere in the world on this incredibly diverse infrastructure. As a developer, I have simple, immediate access to world-class capabilities, to specialized hardware. We are really in the midst of a transformation on how we build computing technology and really a democratization of that technology that 10 or 15 years ago you wouldn't have had the, most people would not have had the funds to stand up the technology they needed to build these things. And that's what really gets me excited, because I think about, well, then what's all the innovation that's going to come from that? As more and more developers have access to this powerful infrastructure in these diverse ways, what are they going to create? And that's what's, I think, going on under the covers. I think we're in the middle of a generational transformation of technology that will result in things we can't predict today because we'll open up so many people's ability to leverage that platform. >> What a great thought to close on, Jason, 'cause I think we hear that consistently all the time. What's the key to innovation? Give more people the access to the tools, give more people access to the data and more people the power to do something with it and create. And we hear all the time about the disadvantaged classes of people that just didn't get the opportunity, and if all those people had the same school, the same education, and now the same basically infinite compute power at their disposal, what are they going to invent? And I think it's an exciting future, and I think that's a great place to close. So we'll leave it at that. I want to thank you both for checking in. Briana, great to meet you, and Jason, always good to see you, as well. >> Yeah, nice to meet you. >> Yeah, great to be here, thank you. >> All right, thanks a lot and have a great day. >> Thank you. >> All right, that was Briana and Jason. I'm Jeff. You're watching theCUBE. Thanks for watching. We'll see you next time. (bright music)

>> Narrator: From around the globe, it's theCUBE with digital coverage of IBM Think 2021 brought to you by IBM. >> Hey, welcome to theCUBE's coverage of IBM Think 2021. I'm Lisa Martin. I have two IBM alumni with me here today. Please welcome Briana Frank, the Director of Product Management at IBM and Jason McGee is here as well, IBM Fellow, VP and CTO of the,IBM Cloud Platform. Brianna and Jason. Welcome back to theCUBE. >> Thanks Lisa. >> Thank you so much for having us. >> You guys were here a couple of months ago but I know there's been a whole bunch of things going on. So Brianna, we'll start with you. What's new? what's new with IBM Cloud? >> We--it's just, it's been such a rush of announcements lately, but one of my favorite announcements is the IBM Cloud Satellite product. We went GA back in March and this has been one of the most fun projects to work on as a product manager. Because it's all about our clients coming to us and saying, "Hey, look, we're having, these are the problems that we're really facing with as we move to cloud and our journey to cloud and can you help us solve them?" And I think this has been just an exciting place to be in terms of distributed cloud. This new category that's really emerging where we've taken the IBM Cloud but we've distributed into lots of different locations on-prem, at the edge and on other public clouds. And it's been a really fun journey and it's such a great fulfilling thing to see it come to life and see clients using it and getting feedback from analysts and the industry. So it's been a great a few months. >> That's good. Lots of excitement going on. Jason talk to me a little bit about, kind of unpack the cloud satellite from your seat which is flashing in Jason's background as an IBM Cloud Satellite neon sign I love that. But talk to me a little bit about the genesis of it. What were some of the things that customers were asking for? >> Yeah, absolutely. So okay I think as we've talked about a lot at IBM as people have gone on their journey to cloud and moving workloads in the cloud over the last few years. Not all workloads have moved, maybe 20% of workloads have moved to the cloud and that remaining 80%, sometimes the thing that's inhibiting that is regulation, compliance, data latency, where my data lives. And so people have been kind of struggling with how do I get the kind of benefits and speed and agility to public cloud, but apply it to all of these applications that maybe need to live in my data center or need to live on the edge of the network, close to my users or need to live where the data is being generated or in a certain country. And so the genesis of satellite was really to take our hybrid strategy and combine it with the public cloud consumption model and really allow you to have public cloud anywhere you needed it. Bring those public cloud services into your data center or bring them to the edge of the network where your data is being generated and let you get the best of both. And we think that really will unlock the next wave of applications to be able to get the advantages of as a service kind of public cloud consumption while retaining the flexibility to run wherever you need. >> Curious station. Did you see any particular industries in the last year of I don't want to say mayhem, but mayhem taking the lead and the edge in wanting to work with you guys to understand how to really facilitate digital business transformation because we saw a lot of acceleration going on last year. >> Yeah, absolutely. I mean, it's interesting cloud is fundamentally a pretty horizontal technology. It applies to lots of industries. But I think this past year especially with COVID and lockdowns and changes in how we all work have accelerated massively clients adoption of cloud. And they've been looking for ways to apply those benefits across more of what they do. And I think there's different drivers there's security compliance drivers maybe in places like the financial services industry but there's also industries like manufacturing and retail that have, they have a geographic footprint like where things run matters to them. And so they're like, "Well, how do I get that kind of remote cloud benefit in all those places too? And so, I've seen some acceleration in those areas. >> And one of the interesting things that I thought has emerged from industry focus is this concept of our FS cloud control. So we have specific control and compliance built into the IBM Cloud. And one of the most prevalent questions I get from clients is "When can I get those FS cloud controls in satellite, in all of these different locations?" And so we've built that in that's coming later this year but I was really surprised to hear every industry. And I guess I shouldn't be surprised I mean, every industry is trading money. So it's important to keep things secure but those FS cloud controls being extended into the satellite location is something I hear it constantly as a need no matter the industry, whether it's retail or insurance et cetera. So I think that the security concerns and being able to offload the burden and chores of security is huge. >> One of the things we saw a lot last year and along the security lines was ransomware. Booming ransomware as a service ransomware getting more personal. I talked to a lot of customers and to your point in different industries that are really focused on, it's not if we get hit by ransomware, it's when. so I'm wondering if that, if some of the things that we saw last year, or maybe why you're seeing this being so such a pervasive need across industries. What do you think? >> Absolutely. I think that it's something that you really have to concentrate on full time and it has to be something you're just maniacally focused on. And we have all kinds of frameworks and actually groups where we're looking at shaping regulation and compliance and it's really something that we study. So if, when we can pass on that expertise to our clients. And again, offload them. So not everyone can be an expert in these areas. I find that relieving. Our clients have these operational and security chores allows them to get back to what they want to do. Which is actually just keep inventing and building better technology for their business. >> I think that's such a-- I think that's such an important point that Briana is bringing it up too that was like part of the value of something like satellite is that we can run these technology platforms as a service. And well, what does as a service means? It means you can tap into a team of people who are the industry's best at building and operating that technology platform. Like maybe you've decided that Kubernetes and OpenShift is your go-forward platform as a business. But do you have the team and skills that you need to operate that yourself? You want to use AI. You probably don't want to become an expert in how to run like whatever the latest and greatest AI framework is. You want to actually like figure out how to apply that to your business. And so we think that part of what's really attracting people to solutions like satellite, especially now with with like the threats you described is that they can tap into this expertise by consuming things as a service instead of figuring out how to run it all themselves. >> Yeah. To that point. A lot of times we see really talented developers. I really like talking to incubation teams where they're building new and they're just trying to figure out how to create the next new thing. And it's not that they're not talented enough. They could do whatever they put their mind to. It's just that they don't have enough time. And they, then it just becomes, comes down to what do you really want to spend your time doing? Is it security and operational chores or is it inventing the next the big thing for your business? And I think that that's where we're seeing the market really shift is that, it's not efficient or a great idea and no one really wants to do that. So if we can offload those chores then that becomes really powerful. >> It does. Resource allocation is key to let those businesses to your point. We're going to focus on their core competencies innovating new products, new services, meeting customers where they are as customers like us become more and more demanding of things they are readily available. I do want to understand a little bit, Jason, help me understand. How this service is differentiated from some of the competitors in the market? >> Yeah. It's a totally fair question. So I would answer that in a couple of ways. First off, anytime you're talking about extending a cloud into some other environment you obviously need some infrastructure for that application to run. And whether that infrastructure is in your data center or at the edge or somewhere else. And one of the things that we've been able to do is by leveraging our hybrid cloud platform by leveraging things like OpenShift and Linux, we've been able to build satellite in a way where you can bring almost any-- infrastructure to the table and use it to run satellite. So we don't require you to buy a certain rack of hardware or a particular gear from us. You don't have to replace all your infrastructure. You can kind of use what you have and extend the cloud. And that to me is all about, if the goal is to help people build things more quickly and consume cloud, like you don't want step one to be like wheel in a whole new data center full hardware before you can get started. The second thing I would say is, we have built our whole cloud on this containerized technology on Kubernetes and OpenShift which means that we're able to deliver more of our portfolio through satellite. We can deliver application platforms and databases and Dev tools and AI and security functions all as a service via satellite. And so the breadth of cloud capability that we think we can deliver in this model is much higher than what I think our competitors are going to be able to do. And then finally, I would say the tie to kind of IBM's view of enterprise and regulated industries, the work Briana mentioned around things like FS cloud the work we're doing in telco. Like we spend a lot of our energy on like, how do we help enterprises regulated industries take advantage of cloud. And we're extending all of that work outside of our cloud data centers with satellite to all these other places. And so you really can move those mission critical applications into a cloud environment when you do it with us. >> Let's talk about some successes. Brianna, tell me about some of the customers that are getting some pretty big business outcomes. And this is a new service. And talk to me about how it's being used, consumed and the benefits. >> Absolutely. What I find a trend that I'm seeing is really the cloud being distributed to the edge. And there are so many interesting use cases I hear every single day about how to really use machine learning and AI at the edge. And so, maybe it's something as simple as a worker safety app or you're making sure that workers are safe using video cameras in an office building and alerting someone if they're going into a construction area and you're using the AI and all of the images that's coming, they're coming in through the security cameras you're doing some analysis and saying, all right this person is wearing a hard hat or not and warning them. But those use cases can be changed so quickly. And we've seen that. And I think I've talked about it before with COVID you changed that to masks. You could change that you could hook up the application of thermal devices. We've seen situations where machine learning is used at the manufacturing edge. So you can determine if there's an issue with your production of in a factory we're seeing as use cases in hospitals in terms of keeping the waiting room sanitized because of over usage. So there's all kinds of just really interesting solutions. And I think this is kind of the next area where we're really able to, and even partner with folks that have extraordinary vertical expertise in a specific area and bringing that to life at the edge and being able to really process that data at the edge so that there's very little latency. And then also you're able to change those use cases so quickly because you're really consuming cloud native best practices in cloud. Cloud services at the edge. So you're not having to install and manage and operate those services at the edge it's done for you. >> I'd mentioned changing the ability to change use cases so quickly in a year that plus that we've seen so much dynamics and pivoting is really key for businesses in any industry Brianna. >> I agree. And that's the thing. There hasn't been one particular industry. I think of course we do see a lot in the financial services industry, just probably cause we're IBM, but in every industry, we see retail, it's interesting to see sporting goods companies want to have pop-up shops at a specific sporting events. And how do you have a van that is a sporting good shop but it's just there temporarily. And how do you have a satellite location in the van? So there's really interesting use cases that have emerge just over time due to the need to have this capability at the edge. >> Yeah. Necessity is the mother of invention, as they say right? Well, thank you both so much for stopping by and sharing what's going on with IBM Cloud Satellite, the new service, the new offerings, the opportunities in it for customers. I'm sure it's going to be another exciting year for IBM cause you clearly have been very busy. Thank you both for stopping by the program. >> Thank you. >> Thanks so much Lisa. >> For Briana Frank and Jason McGee. I'm Lisa Martin. You're watching theCUBE. Live coverage of IBM Think. (upbeat music) (upbeat music)

>>from >>around the globe, it's the cube with digital coverage of IBM Think >>2021 >>brought to you by IBM. >>Hey, welcome to the cubes coverage of IBM Think 2021. I'm lisa martin, I have to IBM alumni with me here today please welcome Brianna frank the director of product management at IBM and Jason McGee is here as well. IBM fellow VP and Cto of the IBM cloud platform, Brianna and Jason welcome back to the cube. >>Thank you so much for having us, >>you guys were here a couple months ago, but I know there's been a whole bunch of things going on. So Brianna, we'll start with you, what's new, what's new with IBM cloud? >>We are, it's just, it's been such a rush of announcements lately, but one of my favorite announcements uh, is the IBM cloud satellite product. We went g a back in March and you know, this has been one of the most fun projects to work on as a product manager because you know, it's all about our clients coming to us and saying, hey look, we're having these are the problems that we're really facing with as we, as we move to cloud in our journey to cloud and can you help us solve them? And I think this has been just an exciting place to be in terms of distributed cloud, this new category that's really emerging where we've taken the IBM cloud, but we've distributed into lots of different locations on prem at the edge and on other public clouds. And it's been a really fun journey and it's such a great fulfilling thing to see it come to life and see clients using it and getting feedback from analysts and um in the industry. So it's been a, it's been a great, you know, a few months. >>That's good. Lots of excitement going on. Jason talk to me a little bit about kind of unpack uh, the cloud satellite from, you see what flashing in Jason's background is an IBM cloud satellite. Me, I'm sorry, I love that. You talk to me a little bit about the genesis of it. What were some of the things that customers were asking for? >>Yeah, absolutely. I mean, so, so look, I think as we've talked about a lot of IBM, you know, as as people have gone on their journey to cloud and been moving workloads in the cloud over the last few years, um, you know, not all workloads have moved right. Maybe 20 of workloads have moved to the cloud and that remaining 80% sometimes that thing that's inhibiting that is regulation compliance data late and see where my data lives. And so people have been kind of struggling with, how do I get the kind of benefits and speed and agility to public cloud, But apply it to all these applications that maybe need to live in my data center or need to live on the edge of the network close to my users or need to live where the data is being generated or in a certain country. And so the genesis of satellite was really to take our hybrid strategy and combine it with the public cloud consumption model and really allow you to have public cloud anywhere you needed it, bring those public cloud services into your data center or bring them to the edge of the network where your data is being generated and let you get the best of both. And we think that really will unlock, you know, the next wave of applications to be able to get the advantages of as a service kind of public consumption um, while retaining the flexibility to run wherever you need, >>curious station, did you see any particular industries in the last year of, I don't want to say mayhem, but you know, mayhem taking really the lead and the edge in wanting to work with you guys to understand how to really facilitate digital business transformation, because we saw a lot of acceleration going on last year. >>Yeah, absolutely. I mean, it's interesting. Cloud is fundamentally pretty horizontal technology. It applies to lots of industries, but I think the past year, especially, um, with, you know, Covid and lockdowns and changes in how we all work have accelerated massively, um, clients adoption of cloud. Um, and they've they've been looking for ways to apply those benefits across more of what they do. All right. And, and I think there's different drivers, you know, there's, you know, security compliance drivers, maybe in, in places like the financial services industry, but there's also the industries like manufacturing and retail that have, you know, they have a geographic footprint, like where things run matters to them. And so they're like, well, how do I get that kind of remote cloud benefit in all those places too. And so I've seen some acceleration in those areas. >>And one of the interesting things that I thought has emerged from an industry focus is this concept of RFs file control. So we have specific control and compliance built into the IBM cloud and one of the most prevalent questions I get from clients, you know, when can I get this FSL controls in satellite, you know, in all of these different locations. And so we built that in that's coming later this year. But I was really surprised to hear every industry and I guess it shouldn't be surprised. I mean every, every industry is trading money so it's important to keep things secure. But those fs cloud controls being extended into the satellite location is something I hear constantly as a need no matter the industry, whether it's, you know, retail or insurance, you know, etcetera. So I think that the security concerns and being able to offload the burden and chores of security is, is huge. >>One of the things we saw a lot last year, Brianna along the security lines is was ransomware booming, ransomware is a service, ransomware getting more personal. Talk to a lot of customers and to your point in different industries that are really focused on, it's not if we get hit by ransomware, it's when. So I'm wondering if that if some of the things that we saw last year or maybe why you're saying this being so such a pervasive need across industries, what do you think? >>Absolutely. I think that it's something that you really have to concentrate on full time and you know, it has to be something you're just maniacally focused on. And we have all kinds of frameworks and actually, uh, groups where we're looking at shaping regulation and compliance and it's really something that we study. Um, so if when we can pass on that expertise to our clients and again offload them. So, you know, not everyone can be an expert in these areas. I find that, you know, relieving, you know, our clients of these operational security tours allows them to get back to what they want to do, which is actually just keep inventing and building better technology for their business. >>I think that's such a, I think that's such an important point that brand is bringing up to those like part of the value of something like satellite is that we can we can run these technology platforms as a service. Right. And well, what does that? The service means? It means you can tap into a team of people who are the industry's best at building and operating that technology platform, right? Like maybe you've decided that, you know, kubernetes and open shift is your go for or platform as a business, but do you have the team and the skills that you need to operate that yourself? You know, you want to use a I you probably don't want to become an expert in how to run like whatever the latest and greatest ai framework is, you want to actually like figure out how to apply that to your business. And so we think that part of what's really attracting people to solutions like satellite, especially now with the threat you described is that they can tap into this expertise by consuming things as a service instead of figuring out how to round all themselves >>to that point. A lot of times we see really talented developers, I really like talking to incubation teams where there, you know, they're building new and they're just trying to figure out how to create, you know, the next new thing and um, it's not that they're not talented enough, they could do whatever they put their mind to, it's just that they don't have enough time and they, you know, then it just becomes too, comes down to, you know, what do you really want to spend your time doing? Is it, you know, security and operational chores, or is it inventing the next big thing for your business? And I think that that's where we're seeing the market really shift, is that, you know, it's not efficient or you know, um you know, a great idea and really no one wants to do that, you know, so we can over, if we can offload those chores, then that becomes really powerful. >>It does resource allocation is key to let those businesses to your point, we're gonna focus on their core competencies, innovating new products, new services, meeting customers where they are as customers like us become more and more demanding of things being readily available. I do want to understand a little bit, Jason, help me understand how this service is differentiated from some of the competitors in the market. >>Yeah, it's a it's a totally fair question. Um so I would answer that in a couple of ways. Um first off, you know, anytime you're talking about extending a cloud into some other environment, you obviously need some infrastructure for that application to run on whether the infrastructure is in your data center or at the edge or somewhere else. And one of the things that we've been able to is by leveraging our hybrid cloud platform by leveraging things like open shift and Lennox, we've been able to build satellite in a way where you can bring almost any clinics infrastructure to the table and use it to run satellite. So we don't require you to buy a certain lack of hardware or particular gear from us. You don't have to replace all your infrastructure. You can kind of use what you have and extend the cloud and that to me is all about, you know, if the goal is to help people build things more quickly and consume cloud, like you don't want step one to be like wheel in a whole new data center full of hardware before you get started. Um the second thing I would say is we have built our whole cloud um on this, this containerized technology, on kubernetes and open ship, which means that we're able to deliver more of our portfolio through satellite. We can deliver application platforms and databases and Deb tools and ai and security functions all as a service via satellite. So the breath of cloud capability that we think we can deliver in this model is much higher than what I think our competitors are going to be able to do. And then finally, I would say the tide to kind of IBM view of enterprise and regulated industries, you know, the work brand I mentioned around things like FS cloud, the work we're doing in telco, like we spent a lot of our energy, I'm like, how do we help, you know, enterprises regulated industries take advantage of cut and we're extending all of that work outside of our cloud data centers with satellite to all these other places. And so you really can move those mission critical applications into a cot environment when you do it with us. >>Let's talk about some successes Brianna tell me about some of the customers that are getting some pretty big business outcomes and this is a new service to talk to me about how it's being used consumed in the benefits. >>Absolutely. You know what I I find a trend that I'm seeing is really uh the cloud being distributed to the edge and there's so many interesting use cases I hear every single day about how to really use machine learning and ai at the edge. And so you know, maybe it's something as simple as, you know, a worker safety app or you're you know, making sure that workers are safe using video cameras in an office building and alerting someone if they're going into a construction area and you're using the Ai and although the the images that's coming, they're coming in through the security cameras, you're doing some analysis and saying this person is wearing a hard hat or not and warning them, but that those use cases can be changed so quickly. And you know, we've we've seen that, I think I've talked about it before with Covid you change that to masks. Um you could change that. You could hook up the application of thermal devices. We've seen situations where you know, um machine learning is used at the manufacturing edge. So you can determine if there's an issue with your um production of, you know, in a factory there's we're seeing uh edge use cases and hospitals in terms of, you know, keeping the waiting room sanitized because of, you know, over usage. So there's all kinds of just really interesting solutions and I think this is kind of the next area where we're really able to um and even partner with folks that have extraordinary vertical expertise in a specific area and you know, bringing that to life at the edge and being able to really process that data at the edge. So there's very little latency and then also you're able to change those use cases so quickly because you're really consuming cloud native best practices in cloud cloud services at the end. So you're not having to install and and manage and operate those services at the edge. It's done for you >>imagine changing the ability to change use cases so quickly in a year that plus that we've seen so much dynamics and pivoting is really key for businesses in any industry Brianna. >>I agree. And that's the thing. You know, there hasn't been one particular industry I think, you know, of course we do see a lot in the financial services industry just probably because we're IBM, but in every industry, you know, we see, you know retail, it's interesting to see sporting goods companies want to have pop up shops in a specific sporting events and how do you, you know, have a van that is a sporting goods shop, but it's just there temporarily. And how do you have a satellite location at, in the van? So there's really interesting use cases that, you know, have emerged, um, you know, just over time due to, um, you know, the need to have this capability at the edge. >>Yeah, it's necessity is the mother of invention as they say, right, well thank you both so much for stopping by sharing what's going on with IBM Cloud Satellite, the new service, the new offerings, the opportunities in it for customers. I'm sure it's going to be another exciting year for IBM because you clearly have been very busy. Thank you both for stopping by the program. >>Thanks. Thanks so much lisa >>for Brianna frank and Jason McGee. I'm lisa martin. You're watching the cube live coverage of IBM, think. >>Mm