>> Narrator: From around the globe, it's theCUBE with digital coverage of IBM Think 2021 brought to you by IBM. >> Hey, welcome to theCUBE's coverage of IBM Think 2021. I'm Lisa Martin. I have two IBM alumni with me here today. Please welcome Briana Frank, the Director of Product Management at IBM and Jason McGee is here as well, IBM Fellow, VP and CTO of the,IBM Cloud Platform. Brianna and Jason. Welcome back to theCUBE. >> Thanks Lisa. >> Thank you so much for having us. >> You guys were here a couple of months ago but I know there's been a whole bunch of things going on. So Brianna, we'll start with you. What's new? what's new with IBM Cloud? >> We--it's just, it's been such a rush of announcements lately, but one of my favorite announcements is the IBM Cloud Satellite product. We went GA back in March and this has been one of the most fun projects to work on as a product manager. Because it's all about our clients coming to us and saying, "Hey, look, we're having, these are the problems that we're really facing with as we move to cloud and our journey to cloud and can you help us solve them?" And I think this has been just an exciting place to be in terms of distributed cloud. This new category that's really emerging where we've taken the IBM Cloud but we've distributed into lots of different locations on-prem, at the edge and on other public clouds. And it's been a really fun journey and it's such a great fulfilling thing to see it come to life and see clients using it and getting feedback from analysts and the industry. So it's been a great a few months. >> That's good. Lots of excitement going on. Jason talk to me a little bit about, kind of unpack the cloud satellite from your seat which is flashing in Jason's background as an IBM Cloud Satellite neon sign I love that. But talk to me a little bit about the genesis of it. What were some of the things that customers were asking for? >> Yeah, absolutely. So okay I think as we've talked about a lot at IBM as people have gone on their journey to cloud and moving workloads in the cloud over the last few years. Not all workloads have moved, maybe 20% of workloads have moved to the cloud and that remaining 80%, sometimes the thing that's inhibiting that is regulation, compliance, data latency, where my data lives. And so people have been kind of struggling with how do I get the kind of benefits and speed and agility to public cloud, but apply it to all of these applications that maybe need to live in my data center or need to live on the edge of the network, close to my users or need to live where the data is being generated or in a certain country. And so the genesis of satellite was really to take our hybrid strategy and combine it with the public cloud consumption model and really allow you to have public cloud anywhere you needed it. Bring those public cloud services into your data center or bring them to the edge of the network where your data is being generated and let you get the best of both. And we think that really will unlock the next wave of applications to be able to get the advantages of as a service kind of public cloud consumption while retaining the flexibility to run wherever you need. >> Curious station. Did you see any particular industries in the last year of I don't want to say mayhem, but mayhem taking the lead and the edge in wanting to work with you guys to understand how to really facilitate digital business transformation because we saw a lot of acceleration going on last year. >> Yeah, absolutely. I mean, it's interesting cloud is fundamentally a pretty horizontal technology. It applies to lots of industries. But I think this past year especially with COVID and lockdowns and changes in how we all work have accelerated massively clients adoption of cloud. And they've been looking for ways to apply those benefits across more of what they do. And I think there's different drivers there's security compliance drivers maybe in places like the financial services industry but there's also industries like manufacturing and retail that have, they have a geographic footprint like where things run matters to them. And so they're like, "Well, how do I get that kind of remote cloud benefit in all those places too? And so, I've seen some acceleration in those areas. >> And one of the interesting things that I thought has emerged from industry focus is this concept of our FS cloud control. So we have specific control and compliance built into the IBM Cloud. And one of the most prevalent questions I get from clients is "When can I get those FS cloud controls in satellite, in all of these different locations?" And so we've built that in that's coming later this year but I was really surprised to hear every industry. And I guess I shouldn't be surprised I mean, every industry is trading money. So it's important to keep things secure but those FS cloud controls being extended into the satellite location is something I hear it constantly as a need no matter the industry, whether it's retail or insurance et cetera. So I think that the security concerns and being able to offload the burden and chores of security is huge. >> One of the things we saw a lot last year and along the security lines was ransomware. Booming ransomware as a service ransomware getting more personal. I talked to a lot of customers and to your point in different industries that are really focused on, it's not if we get hit by ransomware, it's when. so I'm wondering if that, if some of the things that we saw last year, or maybe why you're seeing this being so such a pervasive need across industries. What do you think? >> Absolutely. I think that it's something that you really have to concentrate on full time and it has to be something you're just maniacally focused on. And we have all kinds of frameworks and actually groups where we're looking at shaping regulation and compliance and it's really something that we study. So if, when we can pass on that expertise to our clients. And again, offload them. So not everyone can be an expert in these areas. I find that relieving. Our clients have these operational and security chores allows them to get back to what they want to do. Which is actually just keep inventing and building better technology for their business. >> I think that's such a-- I think that's such an important point that Briana is bringing it up too that was like part of the value of something like satellite is that we can run these technology platforms as a service. And well, what does as a service means? It means you can tap into a team of people who are the industry's best at building and operating that technology platform. Like maybe you've decided that Kubernetes and OpenShift is your go-forward platform as a business. But do you have the team and skills that you need to operate that yourself? You want to use AI. You probably don't want to become an expert in how to run like whatever the latest and greatest AI framework is. You want to actually like figure out how to apply that to your business. And so we think that part of what's really attracting people to solutions like satellite, especially now with with like the threats you described is that they can tap into this expertise by consuming things as a service instead of figuring out how to run it all themselves. >> Yeah. To that point. A lot of times we see really talented developers. I really like talking to incubation teams where they're building new and they're just trying to figure out how to create the next new thing. And it's not that they're not talented enough. They could do whatever they put their mind to. It's just that they don't have enough time. And they, then it just becomes, comes down to what do you really want to spend your time doing? Is it security and operational chores or is it inventing the next the big thing for your business? And I think that that's where we're seeing the market really shift is that, it's not efficient or a great idea and no one really wants to do that. So if we can offload those chores then that becomes really powerful. >> It does. Resource allocation is key to let those businesses to your point. We're going to focus on their core competencies innovating new products, new services, meeting customers where they are as customers like us become more and more demanding of things they are readily available. I do want to understand a little bit, Jason, help me understand. How this service is differentiated from some of the competitors in the market? >> Yeah. It's a totally fair question. So I would answer that in a couple of ways. First off, anytime you're talking about extending a cloud into some other environment you obviously need some infrastructure for that application to run. And whether that infrastructure is in your data center or at the edge or somewhere else. And one of the things that we've been able to do is by leveraging our hybrid cloud platform by leveraging things like OpenShift and Linux, we've been able to build satellite in a way where you can bring almost any-- infrastructure to the table and use it to run satellite. So we don't require you to buy a certain rack of hardware or a particular gear from us. You don't have to replace all your infrastructure. You can kind of use what you have and extend the cloud. And that to me is all about, if the goal is to help people build things more quickly and consume cloud, like you don't want step one to be like wheel in a whole new data center full hardware before you can get started. The second thing I would say is, we have built our whole cloud on this containerized technology on Kubernetes and OpenShift which means that we're able to deliver more of our portfolio through satellite. We can deliver application platforms and databases and Dev tools and AI and security functions all as a service via satellite. And so the breadth of cloud capability that we think we can deliver in this model is much higher than what I think our competitors are going to be able to do. And then finally, I would say the tie to kind of IBM's view of enterprise and regulated industries, the work Briana mentioned around things like FS cloud the work we're doing in telco. Like we spend a lot of our energy on like, how do we help enterprises regulated industries take advantage of cloud. And we're extending all of that work outside of our cloud data centers with satellite to all these other places. And so you really can move those mission critical applications into a cloud environment when you do it with us. >> Let's talk about some successes. Brianna, tell me about some of the customers that are getting some pretty big business outcomes. And this is a new service. And talk to me about how it's being used, consumed and the benefits. >> Absolutely. What I find a trend that I'm seeing is really the cloud being distributed to the edge. And there are so many interesting use cases I hear every single day about how to really use machine learning and AI at the edge. And so, maybe it's something as simple as a worker safety app or you're making sure that workers are safe using video cameras in an office building and alerting someone if they're going into a construction area and you're using the AI and all of the images that's coming, they're coming in through the security cameras you're doing some analysis and saying, all right this person is wearing a hard hat or not and warning them. But those use cases can be changed so quickly. And we've seen that. And I think I've talked about it before with COVID you changed that to masks. You could change that you could hook up the application of thermal devices. We've seen situations where machine learning is used at the manufacturing edge. So you can determine if there's an issue with your production of in a factory we're seeing as use cases in hospitals in terms of keeping the waiting room sanitized because of over usage. So there's all kinds of just really interesting solutions. And I think this is kind of the next area where we're really able to, and even partner with folks that have extraordinary vertical expertise in a specific area and bringing that to life at the edge and being able to really process that data at the edge so that there's very little latency. And then also you're able to change those use cases so quickly because you're really consuming cloud native best practices in cloud. Cloud services at the edge. So you're not having to install and manage and operate those services at the edge it's done for you. >> I'd mentioned changing the ability to change use cases so quickly in a year that plus that we've seen so much dynamics and pivoting is really key for businesses in any industry Brianna. >> I agree. And that's the thing. There hasn't been one particular industry. I think of course we do see a lot in the financial services industry, just probably cause we're IBM, but in every industry, we see retail, it's interesting to see sporting goods companies want to have pop-up shops at a specific sporting events. And how do you have a van that is a sporting good shop but it's just there temporarily. And how do you have a satellite location in the van? So there's really interesting use cases that have emerge just over time due to the need to have this capability at the edge. >> Yeah. Necessity is the mother of invention, as they say right? Well, thank you both so much for stopping by and sharing what's going on with IBM Cloud Satellite, the new service, the new offerings, the opportunities in it for customers. I'm sure it's going to be another exciting year for IBM cause you clearly have been very busy. Thank you both for stopping by the program. >> Thank you. >> Thanks so much Lisa. >> For Briana Frank and Jason McGee. I'm Lisa Martin. You're watching theCUBE. Live coverage of IBM Think. (upbeat music) (upbeat music)