>>From around the globe. It's the cube with digital coverage of AWS reinvent 2020, sponsored by Intel and AWS. >>Welcome back to the queue. It's virtual coverage of Avis reinvent 2020 I'm John furry, your host. Um, this is a cute virtual we're here. Not in, in remote. We're not in person this year, so we're doing the remote interviews. And then this segment is going to build on the quantum conversation we had last year, Richard moles, general manager of Amazon bracket and aid was quantum computing and Fernando Brandao head of quantum algorithms at AWS and Brent professor of theoretical physics at Caltech. Fernando, thanks for coming on, Richard. Thanks for joining us. >>You're welcome to be here. >>So, Fernando, first of all, love your title, quantum algorithms. That's the coolest title I've heard so far and you're pretty smart because you're a theoretical professor of physics at Caltech. So, um, which I'd never be able to get into, but I wish I could get into there someday, but, uh, thanks for coming on. Um, quantum has been quite the rage and you know, there's a lot of people talking about it. Um, it's not ready for prime time. Some say it's moving faster than others, but where are we on quantum right now? What are, what are you, what are you seeing Fernanda where the quantum, where are peg us in the evolution of, of, uh, where we are? >>Um, yeah, what quantum, uh, it's an emerging and rapidly developing fields. Uh, but we are see where are you on, uh, both in terms of, uh, hardware development and in terms of identifying the most impactful use cases of one company. Uh, so, so it's, it's, it's early days for everyone and, and we have like, uh, different players and different technologies that are being sport. And I think it's, it's, it's early, but it's exciting time to be doing quantum computing. And, uh, and it's very interesting to see the interest in industry growing and, and customers. Uh, for example, Casa from AWS, uh, being, uh, being willing to take part in this journey with us in developmental technology. >>Awesome. Richard, last year we talked to bill Vass about this and he was, you know, he set expectations really well, I thought, but it was pretty much in classic Amazonian way. You know, it makes the announcement a lot of progress then makes me give us the update on your end. You guys now are shipping brackets available. What's the update on your end and Verner mentioned in his keynote this week >> as well. Yeah, it was a, it was great until I was really looking at your interview with bill. It was, uh, that was when we launched the launch the service a year ago, almost exactly a year ago this week. And we've come a long way. So as you mentioned, we've, uh, we've, uh, we've gone to general availability with the service now that that happened in August. So now a customer can kind of look into the, uh, to the bracket console and, uh, installed programming concept computers. You know, there's, uh, there's tremendous excitement obviously, as, as you mentioned, and Fernando mentioned, you know, quantum computers, uh, we think >>Have the potential to solve problems that are currently, uh, uh, unsolvable. Um, the goal of bracket is to fundamentally give customers the ability to, uh, to go test, uh, some of those notions to explore the technology and to just start planning for the future. You know, our goal was always to try and solve some of the problems that customers have had for, you know, gee, a decade or so now, you know, they tell us from a variety of different industries, whether it's drug discovery or financial services, whether it's energy or there's chemical engineering, machine learning, you know, th the potential for quantum computer impacts may industries could potentially be disruptive to those industries. And, uh, it's, it's essential that customers can can plan for the future, you know, build their own internal resources, become experts, hire the right staff, figure out where it might impact their business and, uh, and potentially disrupt. >>So, uh, you know, in the past they're finding it hard to, to get involved. You know, these machines are very different, different technologies building in different ways of different characteristics. Uh, the tooling is very disparate, very fragmented. Historically, it's hard for companies to get access to the machines. These tend to be, you know, owned by startups or in, you know, physics labs or universities, very difficult to get access to these things, very different commercial models. Um, and, uh, as you, as you suggested, a lot of interests, a lot of hype, a lot of claims in the industry, customers want to cut through all that. They want to understand what's real, uh, what they can do today, uh, how they can experiment and, uh, and get started. So, you know, we see bracket as a catalyst for innovation. We want to bring together end-users, um, consultants, uh, software developers, um, providers that want to host services on top of bracket, try and get the industry, you know, rubbing along them. You spoke to lots of Amazonians. I'm sure you've heard the phrase innovation flywheel, plenty of times. Um, we see the same approach that we've used successfully in IOT and robotics and machine learning and apply that same approach to content, machine learning software, to quantum computing, and to learn, to bring it together. And, uh, if we get the tooling right, and we make it easy, um, then we don't see any reason why we can't, uh, you know, rapidly try and move this industry forward. And >>It was fun areas where there's a lot of, you know, intellectual computer science, um, technology science involved in super exciting. And Amazon's supposed to some of that undifferentiated heavy. >>That's what I am, you know, it's like, >>There's a Maslow hierarchy of needs in the tech industry. You know, people say, Oh, why five people freak out when there's no wifi? You know, you can't get enough compute. Right. So, you know, um, compute is one of those things with machine learning is seeing the benefits and quantum there's so much benefits there. Um, and you guys made some announcements at, at re-invent, uh, around BRACA. Can you share just quickly share some of those updates, Richard? >>Sure. I mean, it's the way we innovate at AWS. You know, we, we start simple and we, and we build up features. We listen to customers and we learn as we go along, we try and move as quickly as possible. So since going public in, uh, in, in August, we've actually had a string of releases, uh, pretty consistent, um, delivering new features. So we try to tie not the integration with the platform. Customers have told us really very early on that they, they don't just want to play with the technology. They want to figure out how to, how to envisage a production quantum computing service, how it might look, you know, in the context of a broad cloud platform with AWS. So we've, uh, we launched some integration with, uh, other AWS capabilities around security, managing limits, quotas, tagging resources, that type of thing, things that are familiar to, uh, to, to, to current AWS users. >>Uh, we launched some new hardware. Uh, all of our partners D-Wave launched some, uh, uh, you know, a 5,000 cubit machine, uh, just in September. Uh, so we made that available on bracket the same day that they launched that hardware, which was very cool. Um, you know, we've made it, uh, we've, we've made it easier for researchers. We've been, you know, impressed how many academics and researchers have used the service, not just large corporations. Um, they want to have really deep access to these machines. They want to program these things at a low level. So we launched some features, uh, to enable them to do their research, but reinvent, we were really focused on two things, um, simulators and making it much easier to use, uh, hybrid systems systems that, uh, incorporate classical compute, traditional digital computing with quantum machinery, um, in the vein that follow some of the liens that we've seen, uh, in machine learning. >>So, uh, simulators are important. They're a very important part of, uh, learning how to use concepts, computers. They're always available 24, seven they're super convenient to use. And of course they're critical in verifying the accuracy of the results that we get from quantum hardware. When we launched the service behind free simulator for customers to help debug their circuits and experiments quickly, um, but simulating large experiments and large systems is a real challenge on classical computers. You know, it, wasn't hard on classical. Uh, then you wouldn't need a quantum computer. That's the whole point. So running large simulations, you know, is expensive in terms of resources. It's complicated. Uh, we launched a pretty powerful simulator, uh, back in August, which we thought at the time was always powerful managed. Quantum stimulates circuit handled 34 cubits, and it reinvented last week, we launched a new simulator, which actually the first managed simulator to use tensor network technology. >>And it can run up to 50 cubits. So we think is, we think is probably the most powerful, uh, managed quantum simulator on the market today. And customers can flip easily between either using real quantum hardware or either of our, uh, stimulators just by changing a line of code. Um, the other thing we launched was the ability to run these hybrid systems. You know, quantum computers will get more, no don't get onto in a moment is, uh, today's computers are very imperfect, you know, lots of errors. Um, we working, obviously the industry towards fault-tolerant machines and Fernando can talk about some research papers that were published in that area, but right now the machines are far from perfect. And, uh, and the way that we can try to squeeze as much value out of these devices today is to run them in tandem with classical systems. >>We think of the notion of a self-learning quantum algorithm, where you use a classical optimization techniques, such as we see machine learning to tweak and tune the parameters of a quantum algorithm to try and iterate and converge on the best answer and try and overcome some of these issues surrounding errors. That's a lot of moving parts to orchestrate for customers, a lot of different systems, a lot of different programming techniques. And we wanted to make that much easier. We've been impressed with a, a, an open projects, been around for a couple of years, uh, called penny lane after the Beatles song. And, um, so we wanted to double down on that. We were getting a lot of positive feedback from customers about the penny lane talk it, so we decided to, uh, uh, make it a first class citizen on bracket, make it available as a native feature, uh, in our, uh, in our Jupiter notebooks and our tutorials learning examples, um, that open source project has very similar, um, guiding principles that we do, you know, it's open, it's cross platform, it's technology agnostic, and we thought he was a great fit to the service. >>So we, uh, we announced that and made it available to customers and, uh, and, and, uh, already getting great feedback. So, uh, you know, finishing the finishing the year strongly, I think, um, looking forward to 2021, you know, looking forward to some really cool technology it's on the horizon, uh, from a hardware point of view, making it easy to use, um, you know, and always, obviously trying to work back from customer problems. And so congratulations on the success. I'm sure it's not hard to hire people interested, at least finding qualified people it'd be different, but, you know, sign me up. I love quantum great people, Fernando real quick, understanding the relationship with Caltech unique to Amazon. Um, tell us how that fits into the, into this, >>Uh, right. John S no, as I was saying, it's it's early days, uh, for, for quantum computing, uh, and to make progress, uh, in abreast, uh, put together a team of experts, right. To work both on, on find new use cases of quantum computing and also, uh, building more powerful, uh, quantum hardware. Uh, so the AWS center for quantum computing is based at Caltech. Uh, and, and this comes from the belief of AWS that, uh, in quantum computing is key to, uh, to keep close, to stay close of like fresh ideas and to the latest scientific developments. Right. And Caltech is if you're near one computing. So what's the ideal place for doing that? Uh, so in the center, we, we put together researchers and engineers, uh, from computer science, physics, and other subjects, uh, from Amazon, but also from all the academic institutions, uh, of course some context, but we also have Stanford and university of Chicago, uh, among others. So we broke wrongs, uh, in the beauty for AWS and for quantum computer in the summer, uh, and under construction right now. Uh, but, uh, as we speak, John, the team is busy, uh, uh, you know, getting stuff in, in temporary lab space that we have at cottage. >>Awesome. Great. And real quick, I know we've got some time pressure here, but you published some new research, give a quick a plug for the new research. Tell us about that. >>Um, right. So, so, you know, as part of the effort or the integration for one company, uh, we are developing a new cubix, uh, which we choose a combination of acoustic and electric components. So this kind of hybrid Aquacel execute, it has the promise for a much smaller footprint, think about like a few microliters and much longer storage times, like up to settlements, uh, which, which is a big improvement over the scale of the arts sort of writing all export based cubits, but that's not the whole story, right? On six, if you have a good security should make good use of it. Uh, so what we did in this paper, they were just put out, uh, is, is a proposal for an architecture of how to build a scalable quantum computer using these cubits. So we found from our analysis that we can get more than a 10 X overheads in the resources required from URI, a universal thought around quantum computer. >>Uh, so what are these resources? This is like a smaller number of physical cubits. Uh, this is a smaller footprint is, uh, fewer control lines in like a smaller approach and a consistent, right. And, and these are all like, uh, I think this is a solid contribution. Uh, no, it's a theoretical analysis, right? So, so the, uh, the experimental development has to come, but I think this is a solid contribution in the big challenge of scaling up this quantum systems. Uh, so, so, so John, as we speak like, uh, data blessed in the, for quantum computing is, uh, working on the experimental development of this, uh, a highly adequacy architecture, but we also keep exploring other promising ways of doing scalable quantum computers and eventually, uh, to bring a more powerful computer resources to AWS customers. >>It's kind of like machine learning and data science, the smartest people work on it. Then you democratize that. I can see where this is going. Um, Richard real quick, um, for people who want to get involved and participate or consume, what do they do? Give us the playbook real quick. Uh, so simple, just go to the AWS console and kind of log onto the, to the bracket, uh, bracket console, jump in, you know, uh, create, um, create a Jupiter notebook, pull down some of our sample, uh, applications run through the notebook and program a quantum computer. It's literally that simple. There's plenty of tutorials. It's easy to get started, you know, classic cloud style right now from commitment. Jump in, start simple, get going. We want you to go quantum. You can't go back, go quantum. You can't go back to regular computing. I think people will be running concert classical systems in parallel for quite some time. So yeah, this is the, this is definitely not a one way door. You know, you go explore quantum computing and see how it fits into, uh, >>You know, into the, into solving some of the problems that you wanted to solve in the future. But definitely this is not a replacement technology. This is a complimentary technology. >>It's great. It's a great innovation. It's kind of intoxicating technically to get, think about the benefits Fernando, Richard, thanks for coming on. It's really exciting. I'm looking forward to keeping up keeping track of the progress. Thanks for coming on the cube coverage of reinvent, quantum computing going the next level coexisting building on top of the shoulders of other giant technologies. This is where the computing wave is going. It's different. It's impacting people's lives. This is the cube coverage of re-invent. Thanks for watching.

>>From around the globe. It's the cube with digital coverage of AWS reinvent executive summit 2020, sponsored by Accenture and AWS. >>Okay. Welcome back to the cubes coverage of 80 us. Re-invent 2020 virtual ecentric executive summit. The two great guests here to break down the analysis of the relationship with cloud and essential. Brian bowhead director ahead of Accenture. 80 was a business group at Amazon web services. And Andy T a B G the M is essentially Amazon business group lead managing director at Accenture. Uh, I'm sure you're super busy and dealing with all the action, Brian. Great to see you. Thanks for coming on. So thank you. You guys essentially has been in the spotlight this week and all through the conference around this whole digital transformation, essentially as business group is celebrating its 50th anniversary. What's new, obviously the emphasis of next gen post COVID generation, highly accelerated digital transformation, a lot happening. You got your five-year anniversary, what's new. >>Yeah, it, you know, so if you look back it's exciting. Um, you know, so it was five years ago. Uh, it was actually October where we, where we launched the Accenture AWS business group. And if we think back five years, I think we're still at the point where a lot of customers were making that transition from, you know, should I move to cloud to how do I move to cloud? Right? And so that was one of the reasons why we launched the business group. And since, since then, certainly we've seen that transition, right? Our conversations today are very much around how do I move to cloud, help me move, help me figure out the business case and then pull together all the different pieces so I can move more quickly, uh, you know, with less risk and really achieve my business outcomes. And I would say, you know, one of the things too, that's, that's really changed over the five years. >>And what we're seeing now is when we started, right, we were focused on migration data and IOT as the big three pillars that we launched with. And those are still incredibly important to us, but just the breadth of capability and frankly, the, the, the breadth of need that we're seeing from customers. And obviously as AWS has matured over the years and launched our new capabilities, we're Eva with Accenture. Um, and in the business group, we've broadened our capabilities and deepened our capabilities over the, over the last five years as well. For instance, this year with, with COVID, especially, it's really forced our customers to think differently about their own customers or their citizens, and how do they serve as those citizens. So we've seen a huge acceleration around customer engagement, right? And we powered that with Accenture customer engagement platform powered by ADA, Amazon connect. And so that's been a really big trend this year. And then, you know, that broadens our capability from just a technical discussion to one where we're now really reaching out and, and, um, and helping transform and modernize that customer and citizen experience as well, which has been exciting to say, Andy want to get your thoughts here. We've >>Been reporting and covering essential for years. It's not like it's new to you guys. I mean, five years is a great anniversary. You know, check is good relationship, but you guys have been doing the work you've been on the trend line. And then this hits and Andy said on his keynote, and I thought he said it beautifully. And he even said it to me, my one-on-one interview with them was it's on full display right now, the whole digital transformation, everything about it is on full display and you're either were prepared for it or you kind of word, and you can see who's there. You guys have been prepared. This is not new. So give us the update from your perspective, how you're taking advantage of this, of this massive shift, highly accelerated digital transformation. >>Well, I think, I think you can be prepared, but you've also got to be prepared to always sort of, I think what we're seeing in, in, um, in, in, in, in recent times and particularly in two 20, what, what is it I think today there are, um, 4% of the enterprise workloads sits at the cloud. Um, you know, that leaves 96% out there on prem. Um, and I think over the next four to five years, um, we're going to see that sort of, uh, acceleration to the, to the cloud pick up, um, this year as Andy touched on, I think, uh, uh, on Tuesday in his, I think the pandemic is a forcing function, uh, for companies to, to, to really pause and think about everything from, from, you know, how they, um, manage that technology, their infrastructure, to, to clarity to where that data sets to what insights and intelligence that getting from that data. >>And then eventually even to, to the talent, the talent they have in the organization and how they can be competitive, um, that culture, that culture of innovation, of invention and reinvention. And so I think, I think, you know, when you, when you think of companies out there faced with these challenges, it forces us, it forces AWS's forces, AEG to come together and think through how can we help create value for them? How can we help help them move from sort of just causing and rethinking to having real plans in action and that taking them, uh, into, into implementation. And so that's, that's what we're working on. Um, I think over the next five years, we're looking to just continue to come together and, and help these companies get to the cloud and get the value from the cloud. Cause it's, it's beyond just getting to the cloud attached to me and living in the cloud and getting the value from it. >>It's interesting. Andy was saying, don't just put your toe in the water. You've got to go beyond the toe in the water kind of approach. Um, I want to get to that large scale cause that's the big pickup this week that I kind of walked away with was it's large scale. Acceleration's not just toe in the water experimentation. Can you guys share, what's causing this large scale end to end enterprise transformation and what are some of the success criteria have you seen for the folks who have done that? Yeah. And I'll, I'll start in the end. >>You can buy a lawn. So you, it's interesting if I look >>Back a year ago at reinvent and when I did the cube interview, then we were talking about how ABG we're >>Starting to see that shift of customers. You know, we've been working with customers for years on a single of what I call a single-threaded programs, right? We can do a migration, we can do SAP, we can do a data program. And then even last year we were really starting to see customers ask. The question is like, what kind of synergies and what kind of economies of scale do I get when I start bringing these different threads together and also realizing that it's, you know, to innovate for the business and build new applications, new capabilities, well, that, that is going to inform what data you need to, to hydrate those applications, right? Which then informs your data strategy while a lot of that data is then also embedded in your underlying applications that sit on premises. So you should be thinking through how do you get those applications into the cloud? >>So you need to draw that line through all of those layers. And that was already starting last year. And so last year we launched the joint transformation program with AEG. And then, so we were ready when this year happened and then it was just an acceleration. So things have been happening faster than we anticipated, but we knew this was going to be happening. And luckily we've been in a really good position to help some of our customers really think through all those different layers of kind of the pyramid as we've been calling it along with the talent and change pieces, which are also so important as you make this transformation to cloud >>Andy, what's the success factors. Andy Jassy came on stage during the partner day, a surprise fireside chat with Doug Hume and talking about this is really an opportunity for partners to, to change the business landscape with enablement from Amazon. You guys are in a pole position to do that in the marketplace. What's the success factors that you see, >>Um, really from three, three fronts, I'd say, um, w you know, one is the, the people. Um, and, and I, I, again, I think Andy touched on sort of a, uh, success factors, uh, early in the week. And for me, it's these three areas that it sort of boils down to, to these three areas. Um, one is the, the, the, the people, uh, from the leaders that it's really important to set those big, bold visions point the way. And then, and then, you know, set top down goals. How are we going to measure you almost do get what you measure, um, to be, you know, beyond the leaders, to, to the right people in the right position across the company. We're finding a key success factor for these end to end transformations is not just the leaders, but you haven't poached across the company, working in a, in a collaborative, shared, shared success model, um, and people who are not afraid to, to invent and fail. >>And so that takes me to perhaps the second point, which is the culture. Um, it's important, uh, with finding food for the right conditions to be set in the company, not enable people to move at pace, move at speed, be able to fail fast, um, keep things very, very simple, and just keep iterating and that sort of culture of iteration, um, and improvement versus seeking perfection is, is super important for, for success. And then the third part of maybe touch on is, is partners. Um, I think, you know, as we move forward over the next five years, we're going to see an increasing number of players in the ecosystem in the enterprises state. Um, you're going to see more and more SAS providers. And so it's important for companies and our joint clients out there to pick partners like, um, like AWS or, or Accenture or others, but to pick partners who have all worked together and built solutions together. And that allows them to get speed to value quicker. It allows them to bring in pre-assembled solutions, um, and really just drive that transformation in a quicker, it sorts of manner. >>Yeah, that's a great point worth calling out, having that partnership model that's additive and has synergy in the cloud, because one of the things that came out of this this week, this year is reinvented, is there's new things going on in the public cloud, even though hybrid is an operating model, outpost and super relevant. There, there are benefits for being in the cloud and you've got partners, APIs, for instance, and have microservices working together. This is all new, but I got, I got to ask that on that thread, Andy, where did you see your customers going? Because I think, you know, as you work backwards from the customers, you guys do, what's their needs, how do you see them? You know, where's the puck going? Where can they skate to where the puck's going? Because you can almost look forward and say, okay, I've got to build modern apps. I got to do the digital transformation. Everything is a service. I get that, but what do they, what, what solutions are you building for them right now to get there? >>Yeah. And, and of course, with, with, you know, industries blurring and multiple companies, it's always hard to boil down to the exact situations, but you can probably look at it from a sort of a thematic lens. And what we're seeing is as the cloud transformation journey picks up from us perspective, we've seen a material shift in the solutions and problems that we're trying to address with clients that they are asking for us, uh, to, to help, uh, address is no longer just the back office where you're sort of looking at cost and efficiency and, um, uh, driving gains from that perspective. It's beyond that, it's now materially the top line. It's, how'd you get the driving to the, you know, speed to insights, how'd you get them decomposing, uh, their application set in order to derive those insights. Um, how'd you get them, um, to, to, um, uh, sort of adopt leading edge industry solutions that give them that jump start, uh, and that accelerant to winning the customers, winning the eyeballs. >>Um, and then, and then how'd you help drive the customer experience. We're seeing a lot of push from clients, um, or ask for help on how do I optimize my customer experience in order to retain my eyeballs. And then how do I make sure I've got a soft self-learning ecosystem at play, um, where I, you know, it's not just a practical experience, but I can sort of keep learning and iterating, um, how treat my, eat, my customers, um, and a lot of that, um, that's still self-learning that comes from, you know, putting in, uh, intelligence into your, into your systems, getting an AI and ML, uh, in that. And so as a result of that, where it was seeing a lot of push and a lot of what we're doing, uh, is pouring investments into those areas. And then finally, maybe beyond the bottom line and the top line is how do you harden that and protect that with, um, security and resilience? Uh, so I'll probably say those are the three areas. John >>Brian on the business model side, obviously the enablement is what Amazon has. Um, we see things like SAS factory coming on board and the partner network I've see a, is a big, huge partner of you guys. Um, the business models there. You've got I, as, as doing great with chips, you have this data modeling this data opportunity to enable these modern apps. We heard about the partner strategy from Andy. I'm talking about yesterday now about how can partners within even a center. What's the business model side on your side that you're enabling this. Can you just share your thoughts on that? >>Yeah. And so it's, it's interesting. And again, I'm kind of build it in a build a little bit on some of the things that Andy really talked about there, right? And that we, if you think of that from the partnership, we are absolutely helping our customers with kind of that it modernization piece and we're investing a lot and that there's hard work that needs to get done there. And we're investing a lot as a partnership around the tools, the assets and the methodology. So in AWS and Accenture show up together as AEG, we are executing off a single blueprint with a single set of assets so we can move fast. So we're going to continue to do that with all the hybrid announcements from this past week, those get baked into that, that migration modernization theme, but the other really important piece here as we go up the stack, Andy mentioned it, right? >>The data piece, like so much of what we're talking about here is around data and insights. Right? I did a cube interview last week with, uh, Carl hick. Um, who's the CIO from Takeda. And if you hear Christophe Weber from Takeda talk, he talks about Takeda being a data company, data and insights company. So how do we, as a partnership, again, build the capabilities and the platforms like with Accenture's applied insights platform so that we can bootstrap and really accelerate our client's journey. And then finally, on the innovation on the business front, and Andy was touching on some of these, we are investing in industry solutions and accelerators, right? Because we know that at the end of the day, a lot of these are very similar. We're talking about ingesting data, using machine learning to provide insights and then taking action. So for instance, the cognitive insurance platform that we're working together on with Accenture, if they get about property and casualty claims and think about how do we enable touchless claims using machine learning and computer vision that can assess based on an image damage, and then be able to triage that and process it accordingly, right? >>Using all the latest machine learning capabilities from AWS >>With that deep, um, AI machine learning data science capability from Accenture, who knows all those algorithms that need to get built and build that library by doing that, we can really help these insurance companies accelerate their transformation around how they think about claims and how they can speed those claims on behalf of their policy holder. So that's, what's an example of a, kind of like a bottom to top view of what we're doing in the partnership to address these new needs. >>That's awesome. Andy, I want to get back to your point about culture. You mentioned it twice now. Um, challenge is a big part of the game here. Andy Jassy referenced Lambda. Next generation developers were using Lambda. He talked about CIO stories around, they didn't move fast enough. They lost three years. A new person came in and made it go faster. This is a new, this is a time for a certain kind of, um, uh, professional and individual, um, to, to be part of, um, this next generation. What's the talent strategy you guys have to attract and attain the best and retain the best people. How do you do it? >>Um, you know, it's, it's, um, it's an interesting one. It's, it's, it's oftentimes a, it's, it's a significant point and often overlooked. Um, you know, people, people really matter and getting the right people, um, in not just in AWS or, but then on our customers is super important. We often find that much of our discussions with, with our clients is centered around that. And it's really a key ingredient. As you touched on, you need people who are willing to embrace change, but also people who are willing to create new, um, to invent new, to reinvent, um, and to keep it very simple. Um, w we're we're we're seeing increasingly that you need people who have a sort of deep learning and a deep, uh, or deep desire to keep learning and to be very curious as, as they go along. Most of all, though, I find that, um, having people who are not willing or not afraid to fail is critical, absolutely critical. Um, and I think that that's, that's, uh, a necessary ingredient that we're seeing, um, our clients needing more off, um, because if you can't start and, and, and you can't iterate, um, you know, for fear of failure, you're in trouble. And I think Andy touched on that you, you know, where that CIO, that you referred to last three years, um, and so you really do need people who are willing to start not afraid to start, um, and, uh, and not afraid to lead. Yeah. >>It takes a gut-check there. I just said, you guys have a great team over there. Everyone at the center I've interviewed strong, talented, and not afraid to lean in and, and into the trends. Um, I got to ask on that front cloud first was something that was a big strategic focus for Accenture. How does that fit into your business group? That's, uh, Amazon focus, obviously their cloud, and now hybrid everywhere, as I say, um, how does that all work it out? >>We're super excited about our cloud first initiative, and I think it fits it, um, really, uh, perfectly it's it's, it's what we needed. It's, it's, it's a, it's another accelerant. Um, if you think of first, what we're doing is we're, we're putting together, um, a capability set that will help enable him to and translations as Brian touched on your help companies move, you know, from just, you know, migrating to, to, to modernizing, to driving insights, to bringing in change, um, and, and, and helping on that, on that talent. So that's sort of component number one is how does Accenture bring the best, uh, end to end transformation capabilities to our clients? Number two is perhaps, you know, how do we, um, uh, bring together pre-assembled as Brian touched on preassembled industry offerings to help as an accelerant, uh, for our, for our customers three, as, as we touched on earlier, is, is that sort of partnership with the ecosystem. >>We're going to see an increasing number of SAS providers in an estate in the enterprises States out there. And so, you know, parts of our cloud first and our AEG strategy is to increase our touchpoints and our integrations and our solutions and our offerings where the ecosystem partners out there, the ISV partners out there, and the SAS providers out there. And then number four is really about, you know, how do we, um, extend the definition of the cloud? I think oftentimes people thought of the cloud just as sort of on-prem and prem. Um, but, but as Andy touched on earlier this week, you know, you've, you've got this, the concept of hybrid cloud and that in itself, um, uh, is, is, is, uh, you know, being redefined as well, you know, where you've got the intelligent edge and you've got various forms of the edge. Um, so that's the fourth part of, of our, of our cloud first strategy. And, and, and for us was super excited because all of that is highly relevant for ABG, as we look to build those capabilities as industry solutions and others, and as we look to enable our customers, but also how we, you know, as we, as we look to extend how we go to market, uh, I joined tally PS, uh, in, uh, in our respective skews and products. >>Well, what's clear now is that people now realize that if you contain that complexity, the upside is massive. And that's great opportunity for you guys. We got to get to the final question for you guys to weigh in on, as we wrap up next five years, Brian, Andy weigh in, how do you see that playing out? What do you see this exciting, um, for the partnership and the cloud first cloud, everywhere cloud opportunities share some perspective. >>Yeah, I, I, they, you know, just kinda building on that cloud first, right? What cloud first. And we were super excited when cloud first was announced and you know, what it signals to the market and what we're seeing in our customers, which is cloud really permeates everything that we're doing now. Um, and, and so all aspects of the business will get infused with cloud in some ways, you know, it, it touches on all pieces. And I think what we're going to see is just a continued acceleration and getting much more efficient about pulling together the disparate, what had been disparate pieces of these transformations, and then using automation using machine learning to go faster. Right? And so, as we start thinking about the stack, right, well, we're going to get, I know we are, as a partnership is we're already investing there and getting better and more efficient every day as the migration pieces and the moving assets, the cloud are just going to continue to get more automated, more efficient, and those will become the economic engines that allow us to fund the differentiated, innovative app activities up the stack. >>So I'm excited to see us, you know, kind of invest to make those, those, um, those bits accelerated for customers so that we can free up capital and resources to invest where it's going to drive the most outcome for their end customers. Um, and I think that's going to be a big focus and that's going to have the industry, um, you know, focus. It's going to be making sure that we can consume the latest and greatest of AWS has capabilities and, you know, in the areas of machine learning and analytics, but then Andy's also touched on it bringing in ecosystem partners, right? I mean, one of the most exciting wins we had this year, and this year of COVID is looking at the universe, uh, looking at Massachusetts, the COVID track and trace solution that we put in place is a partnership between Accenture, AWS, and Salesforce, right? So again, bringing together three really leading partners who can deliver value for our customers. I think we're going to see a lot more of that. As customers look to partnerships like this, to help them figure out how to bring together the best of the ecosystem to drive solutions. So I think we're going to see more of that as well. >>All right, Andy final word, your take >>Of innovation is, is picking up. Um, the split things are just going faster and faster. I'm just super excited and looking forward to the next five years as, as you know, the technology invention, um, comes out and continues to sort of set new standards from AWS. Um, and as we, as Accenture bringing our industry capabilities, we marry the two, we, we go and help our customers super exciting times. >>Well, congratulations on the partnership. I want to say thank you to you guys, because I've reported a few times some stories around real successes around this COVID pandemic that you guys worked together on with Amazon that really changed people's lives. Uh, so congratulations on that too as well. I want to call that out. Thanks for coming >>Up. Thank you. Thanks for coming on. >>Okay. This is the cubes coverage, Accenture AWS partnership, part of the center's executive summit at Avis reinvent 2020. I'm John for your host. Thanks for watching.