>>Okay, okay, we're back, you're watching the cubes, continuous coverage of HBs Green Lake announcement. One of the things that we said on the Cuban. We first saw Green Lake was let's watch the pace at which H P E delivers new servants is what's that cadence like? Because that's a real signal as to the extent that the company's leading into the cloud and today we're covering that continued expansion. We're here with Tom Black, who was the general manager of HPC storage and Omar assad, who's the storage platform lead for cloud data services at Hewlett Packard Enterprise gentlemen welcome. It's good to see you. >>Thanks Dave. Thanks for having us today. Good to see you. >>Happy to be here. Dave. >>So obviously a lot has changed globally, but when you think of things like cyber threats, ransomware, uh, the acceleration of business transformation, uh, these are new things, a lot of it is unknown a lot of it was forced upon us tom what are you guys doing to address these trends? How are you helping customers? >>Sure, thanks for the question. So if you think back to what we launched in early May, kind of the initial cloud transformation of what was our traditional storage business. Um, we really focused on one key theme. Very customer and customer driven theme that the cloud operational model has one and that customers want that operational model, whether they're operating their workload in the cloud or whether they're operating that workload in their own facility or Nicolo kind of the same thing. So that was kind of our true north and that's what we launched out of the gate in May. But we did allude in May to the fact that we would have an ongoing series of new services coming out on the uh H B Green Lake edge to cloud platform. And just really excited today to be talking about somewhat that expansion looks like um we will continue uh through this month and through the quarters ahead to really add more and more services in that vein of focusing on bringing that true cloud services model to our customer. So we're really excited today to unveil kind of, we've entered the data protection as a service market with HP Green Lake. So this is really our expansion into a very top of mind topic and set of problems and solutions or headaches and aspirins, to quote an old friend um that Ceos faces, they think about how to manage data through its life cycle in their organization. >>When I talked to see IOS during the pandemic. Not that we're out yet, but really in the throes of it and asked them about things like business resilience that they said, you know, we really had to rethink our disaster recovery strategy. It was it was sort of geared toward a fire or a hurricane and we we just didn't even imagine this type of disaster if you will. So we really needed to rethink it. So when I, I see your disaster recovery as a service and capabilities like that. Is that the Xarelto acquisition? >>Yes. Dave thanks you. So we're super happy to have the Xarelto team now as part of our family. Um, just a brilliant team, a well respected technology, uh, kind of a blue chips at our customers and partners that really appreciate what zero has to offer. Um, as we looked at the data protection as a service market, one of the hardest problems is really in that disaster recovery space, I think Omar's gonna talk a little bit more about today. Um, but sort of really does bring the leading industry, what's called continuous data protection um, capability into our green lake platform. Um, we've just recently closed the acquisition and we're working on kind of integration plan as we speak now that we can actually talk to each other post close. Um, but you'll uh, you'll continue to see, you know, some really exciting milestones each and every quarter as we march forward with certain now as part of the family. >>So we all talk about how data is, is so important. We certainly learned during the pandemic that that if you weren't a digital business, you were out of business and a digital business is a data business. So things like backup data protection as a service become increasingly critical. I know you have some capabilities there maybe you could share with us. >>Absolutely. So you know, one of the things that we noticed was as we took the storage business through its transformation and we started can work you know, with the launch of the electron 90 and the six K platform. We really really brought the cloud operational model to our customers. So one of the things that you know, feedback that was coming loud and clear to us is that as we look at the storage portfolio where we look at file block and object, which are now being transformed into a cloud operational experience, data protection, disaster recovery coming back into business after a disaster snapshot management. All of those capabilities, we still have to rely on our partner technologies in order to do that now. It's not bad that we have great partners in the data protection world, but what we're really focused on is that cloud operational model and cloud operational experience and to and as tom mentioned through the data management life cycle. So as a result of that, we talked to a lot of our customers, we talked to a bunch of partners and one of the things that was coming back was that yes, there are many data protection backup offerings on the market. But that true as a service experience that is completely integrated to the services experience of the storage that the customers is experiencing that is not there. So what we looked at was especially to the largest ecosystem, which is the VM ware ecosystems. So we're launching data protection as a service or backup as a service for our VM ware customers offered from data services, cloud console as a SAAS portal. 100% SAs service, nothing to install. No media servers, no application servers, no catalog servers, no backup targets, no patching, no expansion, no capacity planning. None of that is needed. All that's needed is sign on click. Give your V center credentials and off you go, that's it. That is it three clicks and you're in business. So currently, you know, in our, in our analysis we offer five x faster recovery from any of the competitive offerings that there there there are 3.5 better de doop ratios. But for our customers is as simple as this. VM is protected as this many dollars per gig per month. That's it. No backup target, no media server, no catalogs are nothing nothing to manage total Turkey off of the portal. So that's the cadence of services that if you promise and this is one of the first ones when it comes to data management that is coming out into the open. >>So you may have just answered this question, but I want to pose it and get you maybe just summarize it because tom was talking earlier about the customer mandate for cloud in a cloud operational model. So I want you to explain to the audience how you're making that real >>actually can I start that one should be the test was monday morning. Getting ready for this chat with you Dave they got me on console and I'm not kidding three clicks, I got back up and running off the lab VM ware instance so I'll pass it off to you the real answer. But if I could do it three clicks >>as well as a convenience of this service, even tom can be your back, you might be able to do with this. Uh again, you know, a very important question the when you, when you look at the cloud operational model as you abstracts the hardware and and take the management model up into a SAS service, it gives our customers that access to that continuous delivery access that we have. We're going to continue to make the service medal better in the cloud model and automatically customers get the value of it without even reinstalling or going through a patch cycle or an upgrade cycle. But as we get into this cloud operational model, one of the things that was missing was uh if you if you if you if you start to talk about applications, how our application workloads going to be deployed, how are they going to be protected and how are they going to be expanded? So what we did was we, we expanded our info site offerings by merging them into the data services, cloud console and we're releasing a new service called app insects. It is going to be available to our customers at the end of the month. Uh It is, nothing has to change. They don't have to install any sort of agents or or host modifications, nothing like that. If their customers of electra nimble primary boxes and they're using info site and data services, cloud console, they will automatically get app insights. What Athens sites does is it really teases apart all that data that we have been collecting within foresight and now with the acquisition of HPV cloud physics, we're merging them together and relating the operational stacked top to bottom. So discovering all the way from your application usage, network usage, storage, use it. IOP usage VM values cross, collaborating them and presenting that to a customer from an app or an outcome perspective all in the data services, cloud console. So what this does for our customers is it really really transforms not only their operational experience but also buying experience. Because if you remember in one of the earlier releases of data services cloud console we released this application called, you know, intelligent intent based provisioning in which you just describe your workload and we go ahead and we provision that app insights and info site, feed that information directly into that and cloud physics generates and results and displays those analytics back to us to your partner of record and to the H. B. So we can all come together on a common data driven discussion point with our customers to continue to make their journey better >>tom where's all the boxes, traditional storage is changing. I've actually been waiting for this day for a long, long time. We've certainly seen glimpses of it from the cloud players, but they don't have, you know, super rich portfolio storage portfolio. They're growing now, but this is a really good strong example of a company with a large storage portfolio. That's, I mean I haven't heard the word three power once today. Right. And so what that says to me, that's an indication that you're thinking like a cloud player, can you maybe talk >>to that? Sure. Yeah, we're just tremendously excited about this transformation and really the reception we've got in the market from analysts, from partners, from customers because you're right, you haven't heard us talk about a box at all today. It's really about a block service, a file on the object service, a backup and recovery service, disaster recovery service. That that's that is the the language, if you will of the business problems of our customers not, do they need to pick this widget or that widget. And how many apps can I get here and there? And which did the h a cage protection scheme be that, is that, is our job to manage underneath are true North, which is the cloud operational model. And so that's going to be really how we we've set our course and how we will uh kind of deliver products solutions offers into the market underneath that umbrella, Ultimately, um getting our customers wherever their data is Dave to be able to interact at that service level instead of at that infrastructure box >>level, you've got my attention wherever the data. So that's the north star here is this is, you know, you're not done today obviously, but you've got a vision to bring that to the cloud across clouds on prem out to the edge. That's the abstraction layer that you're gonna build, your hiding all that complexity. That's correct. And that's cloud. The definition of cloud is changing. >>Yeah, >>it's no longer started, it's no longer a remote set of services. Somewhere up in the cloud. It's expanding on prem hybrid across clouds edge >>everywhere. You're exactly right. Dave it is, cloud is more about the experience and the outcome. It gives a customer than actually where the compute or storage is. We've chosen to take a very customer an agnostic position of whether it's, you know, data in your premise, data in your cloud. We're going to help you manage that data and deliver, you know, that data to workloads and analytics, uh, wherever the, wherever the compute needs to be, where the data needs to be. Again, technologies like Xarelto giving instability and move data across clouds from facilities and clouds back and forth. So it's a really exciting new day for HP. Green Lake were just so super happy to bring these technologies out and really continue to follow on the course of doing what we said, we would do >>the new mindset starts there, I guess it's obviously knew certainly new technologies, uh, you're talking about machine intelligence is a metadata challenge. Absolutely. Big time, you know, long term that North Star that we talked about and applying that machine intelligence, all the experience that you gather data that you're gathering is, I think ultimately how customers want you to solve this problem >>in the middle of info site data services, cloud console and the instrumentation that is already shipping on our appliances, both in edge appliances and the data center appliances were collecting more than a trillion data points over the period of a quarter. Right at the end of the day. So it's harnessing that at the back end to cross relate and then using the cloud physics accusation. What we're doing is we can now simulate these things on behalf of our customers into the future timeline. So at the end of the day, it's really about listening to the customer and what outcomes that they want to achieve with their data storage is there we provide excellent persistence layers where customers can store their data safely. But at the end of the day it's customers choice, They can store their data out of the edge in compute servers, commodity servers, X 86 servers, they can have their data in the data center which they are privately owned or their data can be in a service provider or it can be in a hyper secular. The infrastructure of the persistence layer is independent from the data services. Cloud console data services. Cloud console provides our customers with a SAS based industry leading metadata rich management experience, which then allows you to draw conclusions. So services like cloud physics services like uh enforce it, provide the analytics and richness of the metadata, backup and recovery service allows us to index our customers data and add a rich metadata to that and then combine that with xylitol, which is our disaster recovery as a service offering. Going to start over here. That gives the customer a very simple slider as to where they want their protection levels to be, they want their protection to be instant or they want their protection to be lazy eight hours window. But the thing is at the end of the day, it's about choice without managing the complexities of the hardware >>underneath because programmable completely right I come in, what I'm hearing is file object blocks of your multi protocol. I got a full stack so data data reduction, my snaps might replicate whatever whatever I need it in there as a service. I can I can access latency sensitive storage if I need to or I can push it out to cheaper stores. I could push it out to the cloud, presumably I could someday I air gap it uh and it's all done as infrastructure as code and then different protection levels where I see this going. It really gets exciting is you're now a data company and you're bringing ai machine intelligence and driving data products, data services for your customers who are going to monetize that at their end of the value >>chain. That's right. That's right. And safely insecurity. Keeping in mind that was their toes technology. We can give you, you know, small second recovery points to protect against ransomware. So all of that operational elegance, all those insights and intelligence to help you build a more agile, um you know, workloads centric organization, but then to do it safely and securely against ransomware, that's kind of the storm, if you will. That's brewing. And we're just really excited to be at the eye of it. >>I'm excited to. This is uh I've been waiting for this day for a long time and we're not talking about envy, Emmy and Atomic Rights and I love that stuff by the way and I'm sure it's all under the covers, but that's not what drives business value guys. Thanks so much for coming on the Cuban. David. >>Thanks for having us. It's been great. Thank you. >>All right. We're seeing a transformation all through the stack and keep it right there. This is Dave Volonte for the Cuban. Our coverage of HBs Green Lake announcements right back mm mhm