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Sizzle Reel | AWS re:Invent 2019.


 

absolutely build on some of Ben's comments because I think what he articulated is one of the killer use cases of VMware cloud on a to us that I think is driving that momentum right which is we think it's one of the best solutions in the marketplace and customers have told us this to enable them to migrate and modernize right so let's talk about the migrate piece first right you have customers that have these tremendous enterprise class applications running on vSphere and their data centers they're built on top of that platform they depend upon it for performance availability everything else with VMware Club a native us we can migrate those applications with zero downtime no refactoring no additional cost in a matter of weeks or months as opposed to if you had to refactor everything to take years and millions of dollars right so that cloud migration use case I would say is that is the killer for us and that's you know exactly what Ben was we're definitely seeing that and I think that's the thing that really got me excited about a year ago was watching enterprises make that transition and say you know what the center of gravity has gone from architectures inside the on-prem data center is now moved to in the cloud I mean that shift has happened it happened to people talked about it five years ago but they didn't mean it and now when you talk to enterprises they are actually moving into the cloud not just talking about it and they're saying where that is the center of gravity and what's interesting to me was I think even just the tone of Andy Jesse today and what he was talking about was it's once you define what your architecture is you push it everywhere so cloud 1.0 and 2.0 was really more about taking my architecture that was on prem and pushing it into the cloud so let me take virtual appliance a virtual router basically my hardware router packaged it up put it on the cloud that's not cloud native it's cloud naive as we talk right and so what's the chase has happened is now everybody realizes the center of gravity is in the cloud and you start seeing things like outposts you see things like wavelength you see things like you know tgw network manager things getting pushed out the architecture of the cloud now actually pushing out and extending out into on-premises I've been at it for a couple of decades so in the beginning there was a lot of evangelism that this is safe it's consumable by the enterprise it's not some kind of crazy idea to bring open-source you're not going to lose your intellectual property or things like that those days I mean I I'm sure you can find an exception but those days are largely over in this in the sense that open-source has gone mainstream so I would say open-source is one most large enterprises have an open-source strategy they consider open source as critical to not only how they source software from vendors but also how they build their own applications so the world has really really evolved and now it's really a question of where are you partnering with vendors to build infrastructure that's critical to your business but not your differentiator and where are you leveraging open-source internally for your to differentiate your business I think that's a more sophisticated view it's not the safety question it's not is it is it legally you know that you're bringing legal concerns into the picture it's really a much different conversation and people in the enterprise are looking how can we contribute to these projects so that's really it's pretty exciting actually both are a great place for startups right they're not meters cluesive so I think if you go horizontal the amount of data being created by your applications your infrastructure your sensors time series data ridiculously large amount right and that's not going away anytime soon I recent did investment ain't chronosphere did you guys covered over at coupon a few weeks ago that's talking about metrics and absorbedly data time series data so they're gonna handle that horizontal amount of data petabytes and petabytes how can it query this quickly deeply with a lot of insight that's one play right cheaper better faster at scale the next play like you said is vertical it's how do I own data or slice the data the more contacts they know as can have we talked about like the virtual cycle of data right this the system of the tile well bye own set of da to be healthcare government or self-driving car data that no one else has I can build a solution and to end and go deep and so either pick a lane or pick a geography you can go either way it's hard to do both though it's hard for start-up any big company it's very few companies can do two things well starves especially succeed by doing one thing very well I'm impressed they got two CEOs the CEO of goldman sachs david solomon the CEO of Cerner coming to the show that's kind of rare that the CEO of your customer comes to the show I guess the second thing I'd say is you know Amazon is not a rinse and repeat company at these shows although they are when it comes to shock and awe so they ticked the Box on shock and awe but you're right John they're talking a lot about transformation I would sort of think of it as a disruption here's what I would say to that Amazon has a dual disruption agenda one is its disrupting the horizontal technology stack and two it's disrupting industries it wants to be the platform of which startups in particular but also incumbents can disrupt industries and it's in their DNA because it's in Amazon's DNA and I think it's the last thing I'll say as Amazon is the retai Amazon retail is the you can buy anything here store and now to your point Justin Amazon Web Services is you can get AWS anywhere at the edge and a little mini data centers that they're built on outpost and of course in the cloud absolutely you know I'd say primarily were most kind of pleased with the variety of workloads and these cases the customers are bringing us into you know I think when we started out on this journey we saw a tremendous promise for the technology to really improve the aw psycho system and customer experience for people that wanted to consume block storage in the cloud what we learned as we started working with customers is that because of the way we've architected the product brought a lot of the same capabilities we deliver on our flash arrays today into AWS it's a lot of customers to take us into all the same types of workloads that they put flush arrays into right so that's their Tier one you know mission-critical environments there VMware workloads their Oracle workloads or safety workloads they're also looking at us from everything from you know to do lifts and shifts test and dev in the cloud as well as dr right and and that again i think you know speaks to a couple things it speaks to the durability the higher level of service that were able to deliver in AWS but also the compatibility with which we're able to deliver the same sets of features and you know have it operate in exactly the same way on prime in the cloud because it's look if you're gonna dr the last time you know the last point in time you want to discover that there's a caveat hey this feature doesn't quite work the way you expect is when you have a dr failover and so the fact that we set out with this mission in mind to create that exact level of sameness you know it's really paying dividends in the types of use cases the customers are bringing us into I think we're delighted you know Mike obviously and I've been friends for years he's had some connections with VMware in his past that that that certainly helped in setting up this partnership so we're grateful to Mike and Andy and the team for that and it's you know two and a half to three years now since we announced it tremendous amount of customer interest listen you know we said at the beginning of this when you take sort of the king of the public cloud and the king the private cloud together and don't force customers to say these have to be separate doors you can do them both together customers like that message and what we've been really doing over the course the last 12 18 months is perfecting use cases for this platform I think to us the key word is migrations cloud migrations when people are moving their workloads of an app off vmware vsphere or our cloud foundation we want this to be the best place for it to land we are more cloud and AWS for migration opportunity and anything short of that refactoring app would be you know not something that would be a good use of people's time and money because they should be then modernizing with all the wonderful services that Amazon's built once they've migrated so we've really perfected our message in the course the last six 12 months to two ms migrated and modernized migrated modernized so we could migrate you into this avenue and then modernized with a set of container and other services so that mess is working we put on stage at VMware and there are many of them here too big Amazon customers VMware cloud and Amazon Freddie Mac and IHS market and they were telling are tens of thousands customers at those shows and similarly many of them here that that's the best option to be able to do things yeah so if you know public sector public sector actually has a lot of Windows or Microsoft workloads in it and so we're seeing a lot of public sector customers looking to modernize their Windows workloads in fact we made several announcements just yesterday around helping more public sector customers modernize for example one is Windows Server 2003 and 2008 will go out of support and so we have a great new offering with technology that can help them to not refactor but actually abstract those layers and move quickly to 2016 and 2019 because both of those will go out of support in January and Dave mentioned you know cloud first strategies but we're also seeing a lot of movement around data you know data is really powerful Andy mentioned this as well yesterday but for example in our partner keynote where I just came from we had on stage Avis yeah hey this not public sector customer but what they're doing is the the gentleman said you know your car can now talk to you and that data is now being given to local state officials local city officials they can use it for emergency response systems so that public and private use of data coming together is also a big trend that we're seeing it's all about breaking down I mean if devops is all about breaking down silos between Devon operations and in other parts of the business Deb sack ops or secure dev ops or whatever we want to call it is just bringing more people into the fold and helping security join that party and get at things earlier in the cycle so we can catch it before it you know before before there's a breach that's in the news so you know I think there's going to continue to be convergence between Amazon business in AWS over time and in the marketplace we offer kind of a goods marketplace they offer a software marketplace and a services marketplace and so I think we're still working on how do we harmonize that experience better and we've got a lot of work to do there we have a saying at Amazon that it's always day one and that's a great example where we still have a lot of work to do but one of the things that is another one of our partners Koopa which is a procure-to-pay a platform and a longtime Amazon business partner we've done some pretty creative things to improve the user experience and make it easier for customers use both Koopa and Amazon business and in concert together Koopa announced a couple months ago they've built an integration to the AWS marketplace and so that's a pretty exciting opportunity where people who are provisioning services via AWS be a Dobis marketplace can have that that transaction flows seamlessly into their prepare to pay solution and let you know the user who's provisioning that focus on what they want to do which is developing new solutions to serve customers I mean the spectrum is massive so the our biggest challenge is keeping up with everything and continuing to innovate with all the things that are happening but again the benefits of the platform that we have enables us to do that and the enhancements we weight made this year this year now that our platform is is more open we can connect a collect data from multiple entities not just the New Relic agents that we've that we were built on so the concept of observability and being able to observe the entire application environment it is built on the fact that data's got to come from all these different places then we need to turn that around and curate it into the right experience in the right use case that the customer is looking for so all I can say is that our company's built on innovation we try and stay on the cutting edge of all that trying to stay current with that and meet the customers needs as as everyone here is innovating like crazy at scale well I mean there's a lot of a lot of the technology we build comes from things that we're doing ourselves you know and that we're learning ourselves it's kind of how we started thinking about microservices serverless - we saw the need we know we would have we would build all these functions that when some kind of object came into an object store we would spin up compute all those tasks would take like three or four hundred milliseconds then we spin it back down and yet we'd have to keep a cluster up in multiple availability zones because we needed that fault tolerance and it was we just said this is wasteful and that's part of how we came up with lambda and you know when we were thinking about land that people understandably said well if we build lambda and we build this serverless event-driven computing a lot of people were keeping clusters of instances aren't going to use them anymore it's going to lead to less absolute revenue for us but we we have learned this lesson over the last 20 years at Amazon which is if it's something it's good for customers you're much better off cannibalizing yourself and doing the right thing for customers and being part of shaping something and I think if you look at the history of technology you always build things and people say well that's going to cannibalize this and people are gonna spend less money what really ends up happening is they spend spend less money per unit of compute but it allows them to do so much more that they ultimately long-term end up being you know more significant customer look I mean the the SHA this show estate Volante says amazon always delivers with the shock and awe you know broadest and deepest so many pieces here you know I took a selfie with many people and the biggest celebrity of the show AWS outpost the rack it's over in the corner there and people asking me about all the gear inside I said you should stop asking about that because you will never touch it only AWS will so put a curtain around it it's managed as a service and that's what I think people are still trying to understand we've been talking about cloud for what 15 years now but Amazon's positioning on cloud is still different than everyone else's when I think back to some of the waves there's that buzzword and there's one or two that really architectural er different in deliver and Amazon laid out their strategy even more and through the geeky pieces and transformation was the theme you [Music]

Published Date : Feb 25 2020

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doing is the the gentleman said you know

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