hi everybody this is dave vellante and this is day two of the cube's coverage of falcon 2022 we're live from the aria in las vegas everybody was out last night at the brooklyn bowl awesome band customers were dancing a lot of fun a lot of business going on here todd crosley's here he's to my left he's the senior director of cloud partnerships at crowdstrike and patrick mcdowell is the global technical lead for security partners at aws these guys have been partnering for a long time and we're going to dig into that partnership gents welcome to the cube thanks for having us thanks happy birthday you're very welcome todd talk about the the history of the relationship you guys are kind of bet business on each other but take us back sure thing so you know yesterday or the day before the company turned 11 years old or so i think george talked a lot about that the other day but uh we've actually been working closely with the amazon team for more than five years at this point and it's really evolved into a strategic collaboration really so uh from an executive on down into field alignment channel alignment uh the marketing team and and the build team where we we work with patrick and his extended team on different service integrations and different uh you know effectively positive security outcomes for the customers together i mean patrick if you think about the history of aws it's like you guys realized you had lightning in a bottle and then also realized wow and ecosystem play is the way to go and when you go to re invent it's palpable the the ecosystem innovation and the the flywheel effect that you've created but what's aws's perspective on the partnership with crowdstrike yeah it's essential to us and our customers right so we've been doing deep integrations probably since i think the first big one of crowdstrike was with guard duty amazon guard duty which is our uh easy to use threat detection service in aws one click on and their threat intelligence actually build is built directly into that service so an aws customer turns on guard duty it's automatically uh being uh enhanced and enriched with falcon x threat intelligence uh by default yeah so the cloud has become the first line of defense for a lot of the csos that i talk to you know everybody's cloud first cloud first and it's like okay that's awesome because cloud has really good security but then it's okay but if there's some differences i got there's a shared security model that i have to understand and and so when you guys talk to customers i know it's you know one of the leadership principles is you got to be focused you know insanely focused on customers crowdstrike very customer focused as well that's how you sort of created this company that is doing such innovative things what are customers telling you um about how they want you to work together what kind of feedback are you getting any other examples that you might have in the future yeah sure thing i'll go first so that well so they they depend on uh the like you said this shared security model but there's ample opportunity where vendors like crowdstrike and we've worked with patrick's team extensively to to pinpoint areas where we can provide so examples of that would be like on the in compute so like you recently released the graviton processors we've had a recent success with a customer where uh they've walked down their digital transformation journey they had they were looking to switch over to the graviton processors and we work closely with patrick's team to say okay we're going to certify our sensor uh on that particular area of compute so the customer continue to enjoy crowdstrike in our single-platform cloud-first native platform to say okay you've got skill sets on the on-prem environment your endpoint environment and good news you're switching to graviton no problem we still support that and we've been able to do that by working closely with each other inclusive not just the architects but the product teams work closely together as well yeah in this customer case um you know uh crowdstrike already supported for amazon linux but this customer a very large customer of ours need to move 10 000 ec2 instances to graviton on red hat linux not amazon linux so we got crowdstrike engineering our engineering our architects and we were able to get this customer red hat support for graviton within two months right in production ready to go and unblock this migration so i love the graviton example so what i always default to when somebody says oh we're cloud native i'd say are you running on graviton uh because because graviton is is is uh amazon's custom silicon that complements what you're doing with intel what you're doing with amd and they're all kinds of different instant types but it's based on an arm system and it's delivering new levels of performance and and an energy reduction if i can use that term um and and it's on a new curve yeah and so tremendous cost savings as well right i think out of the box with no change in the application you're getting 20 and that's and i i don't even think you're really driving it as hard as you can is my assessment but you gotta be considerate of these days so but that's an example of of how you're using from a technology standpoint cloud native and then and then sort of partnering does this you know graviton one graviton true graviton three i'm sure there'll be graviton 10 someday no doubt i think it's a good example of us working closely together paying attention to the customer's needs and making sure they don't they don't miss a step and and still stop the breach and pay attention to their security needs so you're part of the apn the amazon partner network yep what do you got to do to be like certified at an elite level there you probably have to go through a lot of hoops and maybe you could describe what you guys do there and how you work together to ensure that a company is adequate and more than adequate for its customers yeah sure thing so we we've participated in and we're certified in for example the security competency area which elevates us amongst other security isvs we're one of the few that have that um we have the well we participate in the well architected program which means that we've demonstrated a common set of criteria and customer references i mean that's a example um another area where we've participated quite a bit is in in the land of digital supply chains notably aws marketplace where we've uh latched on to many of their features and capabilities and participated in strategic programs whether it be um you know including the channel partner or taking a look at traditional private offers or taking a look at like the looping in the entire ecosystem to make sure the customer gets what they need so how do you integrate with things like control tower where where are the seams and how do you make that as seamless as possible for customers or maybe you can explain what control power yeah so uh they have multiple integrations for control tower for their cspm horizon uh it automatically onboards new aws accounts so uh you know as you're vending accounts you're giving to more devops teams horizon is automatically deploying and being protected those accounts so it has those guard rails in place for customers in a nice easy to use deployment model that you don't have to think about right so control tower in general is uh it kind of gives customers guard rails an easy button if you're new to aws i'm migrating hey aws can you just tell me the best practices how should i set up my accounts i need a landing zone i'm doing migration so it's really like a wizard for getting started in aws and crowdstrike integrates that with falcon discover and as well as falcon horizon and your age so yeah you guys really don't compete um you know maybe there's some overlap overlap is better than than gaps but you know when you when you take something like you know network firewalls and things like that amazon brings that to the table and then crowdstrike will build on top of that is that correct yeah i'll take this one uh so george has said it crowdstrike is not a network security company right however they have an integration using their threat intelligence on on our amazon network firewall so aws amazon and crouchstrike coming together actually have a joint offering for customers in a space that crowdstrike has never been in before itself so i think that's very exciting so yeah yeah all those integrations that pat's talking about we've actually cataloged the whole thing on a github page where we find that's where customers go they took a look at the integration and the supporting documentation we're like okay yeah this makes sense this these two companies augment each other well and it turns out to be a good outcome and you check you'll take telemetry data from the aws cloud you can take it from you know any your agents can run anywhere right and then you bring that in to the or i guess you sort of you index it i in my term in in the aws cloud enables that because you've got virtually unlimited scaling capability and that's kind of where you guys started yeah cloud native dogma that's right yeah it's a competitive differentiator for us uh i we think it's nice we're a market leader in our space and amazon's a market leader in their space and and we've got a lot of synergy together where do you guys last question where do you guys respectively want to see the the relationship go if you had to put on your binoculars or even telescope where do you want to see this go well i think we're i think we're all in the business of accelerating positive security outcomes for the customer and the what we're doing is we're spending a lot of time educating our respective fields and respective customers to know that these these integrations do in fact exist uh they absolutely complement each other we were in a meeting uh you know maybe six ten months ago we're in a cio said i didn't know that the two that the two products work so well together speaking about the control tower and horizon particular example had i known that i would have bought it uh a lot quicker this is this is a great outcome and the fact that you're working with amazon together is a bit of a relief so that was nice yeah i'm gonna echo what george kirk said in his keynote yesterday that like security's a journey xdr is a journey and i think the work that we did on the open cyber security schema framework which is an open source common uh security language that all vendors can use including aws and crowdstrike i think that is where we're going to see uh the the industry rally around in the upcoming year there's so much security data there's a common uh now language that all products and clouds could talk to each other that's right tell tell me more about it ocsf is that right where did that come from and yeah so um it's it's a it's an open source framework and you know both crowdstrike aws and other uh you know players in the industry are like there's a common problem none of our products talk together it's all about customer benefit right so what can we do to democratize security data make things talk well play together everyone wants to do more analytics on lots of data lakes so this is where it's all coming together yeah better collaboration in industry obviously is is needed and then the other piece is education you guys both sort of refer to that that's what i when i come to conferences like this and reinforce as well as a lot of it i mean i remember the first reinforcement was like explaining the shared responsibility model now of course a lot of people understood it but a lot of people didn't when you fast forward to 2022 and reinvent it was a lot more focused on how to really exploit the capabilities that aws has and then here at crowdstrike it's like okay helping practitioners really understand how to take advantage of the full platform and and that's to your point patrick the journey all right guys hey we got to go thanks so much you for having us all right keep it right there fast and furious day two from crowdstrike's falcon 2022. you're watching thecube [Music] you

>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020. Special coverage sponsored by AWS Global Partner Network Welcome to the Cubes. Live coverage of AWS reinvent 2020. I'm Lisa Martin. I've got two guests joining me. Next. Chris Gru's director of Business development, AWS Marketplace Service catalog and Control Tower at AWS. Chris, welcome. >>Thank you. Welcome. Good to see you. >>Likewise. And Matthew Polly is an alumni of the Cube. He is back VP of worldwide business development alliances and channels at Crowdstrike Matthew, Welcome toe. Welcome back. >>Great to be here. Lisa, Thanks for having me. >>And I see you're in your garage, your f one car in the background. Very jealous. So we're gonna be talking a little bit about not f one today, but about what's going on. Some of the the news that's coming from the partner Keynote. So, Chris, let's start with you. What's going on? The AWS marketplace news and also give our audience a real good understanding of what the marketplace is. >>Yeah, sure. So So AWS marketplace is actually an eight year old service within the AWS family, and and our charter is really providing a fine by deploy and manage experience for third party software. And so what our organization does. We work with my issues like Crowdstrike, and we really try to get them to package up their software in that same consumption format that other customers are buying AWS services. It's already the best service already. Those customers are used to buying services like Red Shift, and that's three and a consumption format, and they want to be able to buy third party software in that same manner. And so that's really been our charter since we were launched eight years ago. We've had a lot of great mo mentum since our launch. We now have over 8000 listings available in the catalog, and we have over 1.5 million subscriptions going through the catalog. One of things that we announced earlier today is that we are up to 300,000 active customers. That's actually up from 260,000, which is our previous numbers. So we continue to see really good momentum in terms of adoption, from both our eyes, community publishing listings and then from our customers that are actually buying out of the catalog. We work on all types of formats of software, so we provide machine images in an Amazon machine image format. But we also published and make available SAS products, container products and algorithms and models to run in things like our sage maker environment. And then, as of this morning in the Global Partner Summit, we announced the ability to sell professional services through eight of this marketplace as well. >>So lots of expansion, lots of growth. I'd love to get Chris your take on this expansion into offering professional services. What does that mean? And how have your 300,000 plus customers been influential in that? >>Yeah. And so what we've seen is marketplaces evolved is the transaction sizes have actually gone up dramatically. A couple years ago we launched a feature called Private Offers, which allows eyes views to do a negotiated subscription, submit that to an AWS customer and that they accept that goes right on their bill. We've seen very good adoption that we've got thousands of private offers now going through the system and what we found when the transaction sizes started to grow. Both our eyes V s that we're using the platform, as well as the consulting partners that are partners with US through Amazon Partner Network. They typically attached services to those transactions So pure and eyes V you might wanna package on something like an installation service training services. Or it could just be a bespoke statement of work that goes along with your technology and then on the consulting partner side. Resellers want to attach those same type of services to the software that they re sell, and up until this morning we weren't able to do that. And so it provided a lot of friction to our customers or buyers because what they had to do is they actually had to bottom line those transactions, or they had to do those transactions outside of marketplace. And And that wasn't a good experience for either RSV community or restore community or customers. So now, with this launch, we could actually allow customers to buy those services from those Eyes v partners and those resellers. By virtue of doing that to marketplace and basically how it works. It's similar to our private offer experience. They just submit a private offer to that customer. They could upload a statement of work. And if that customer accept, it goes directly on their AWS bill and they did. This marketplace takes care of all the collection, and the building that goes goes along with that transaction. And so we're really excited about this. We had over 100 launch partners that we're ready to go as of this morning, and we think this is gonna be a great feature, is gonna get a lot of adoption. Crowdstrike, which is a company that Matthews with is one of our launch partners for that feature. And so we just think this is gonna be a game changer for us on a number of levels. It's really gonna open up the type of transactions that we can now do to market place. >>Well, you mentioned Ah, good f word frictionless. That's something that every business really aims to do to make that experience just as seamless as possible. So Matthew talk to us about crowdstrike being part of its professional services, launched the opportunities that that opens up for the marketplace, customers and your customers? >>Sure. So just a quick background on crowdstrike were an endpoint protection cybersecurity company that has historically been protecting laptops desktops on premise, uh, devices from from breaches, basically identifying indications of attack or indications of compromise that that may surface on those end points. We do that by having agents run on those devices and point back to our massive body of data that runs in the cloud A W s. In fact, and so collecting tons and tons of data petabytes upon petabytes of data, literally trillions of events per week were able to easily identify and apply machine learning and artificial intelligence, Um, to that corpus of data to be able to identify when there is adversary activity on those devices. Now we've gone through a bit of a digital transformation ourselves, and we're looking at now. Not only, or we have launched products here recently, that not only protect those on premise devices like the desktops, laptops and on premise servers, but also protect workloads that are running in the cloud E C. Two instances, or RDS instances. What have you in in AWS? Or we've also launched what crowdstrike calls are Falcon Horizon product, which is a cloud security posture management product to be able to give people visibility into configurations that may create risk for their cloud environments. And we've been leveraging marketplace for about two years now. Um, it's been a fantastic opportunity for us to really leverage that frictionless sales motion that Chris talked about reducing sale cycles for us and for our channel partners. We have a number of our channel partners that leverage the CPP Oh capability within within the AWS marketplace toe actually transact business with their customers. It's been a It's been a fantastic, um you know, mechanism for for crowdstrike, for our partners and for our customers. Um, you know, we've been part of the enterprise contract scenarios where we don't have to go through that process of negotiating an end user license contract. We've signed up for the enterprise contract. Many of our customers have signed up for that enterprise contracts with reduces the legal iterations to get a transaction done. So that's been fantastic. And what we're doing now with the you know, the professional services offering is we're standing up a few of our professional services, Um, you know, offerings on the AWS marketplace so that our customers and our channel partners can actually transact business through the AWS marketplace toe, acquire those particular professional services offerings. And the one that I think is most interesting is a kind of cloud security assessment where our professional services team will go in and actually evaluate our their configurations. Are there unmanaged, um, you know, accounts running in AWS or what have you that could represent a security risk and make recommendations about how to improve the overall security posture of that cloud environment, leveraging something like crowd strikes Falcon Horizon, as I mentioned earlier, or our cloud workload protection offering. So it >>really >>is about streamlining the procurement, offering them. You know, the ability to thio, offering customers the ability to acquire through the AWS marketplace, whether that's the crowdstrike product or the Crowdstrike service offerings. >>So, Matthew, I imagine given this year that we're all not sitting together face to face in Las Vegas. The events of this year have also brought a lot of challenges from a security perspective. We've seen Ransomware going up dramatically, but also in this massive pitot to work working remotely. I can imagine your customers big opportunity for Crowdstrike to help them when endpoints just scattered. So in terms of that, as well as the impact with what you're doing with AWS marketplace seems like a great opportunity to provide your customers with faster access to ensuring that they can guarantee the security off their all of their data, which is business critical. >>Yeah, 100%. So the kind of global pandemic and work from anywhere has driven demand for crowd strikes capabilities in two ways. Number one people leaving the office and going home. There's a proliferation of physical devices, laptops for people to actually work from home, which obviously need to be protected. And a lot of times these were people that were working from home for the first time. You know, no longer within the protection of the, you know, the corporate network. Maybe they're using a VPN or what have you? But they needed the added protection of an endpoint protection capability like crowd strikes. And the second is a lot of this digital transformation has been accelerated. We've had a few customers tell us they had a three year plan for for their their digital transformation, and a lot of that is moving on. Premise service involves moving on premise servers to the cloud, and they've had to accelerate that two months or even even weeks in cases. And that's driving. You know, huge demand for understanding how to ensure there maintaining the proper security posture for those cloud environments. So speed is key right now, making sure that you're protected and transacting those those you know, those those sale cycles quickly leveraging native US marketplace all is accelerating. >>Yes, speaking of that acceleration and we've talked about that a lot. Matthew. This acceleration of digital transformation years now crammed into months. Chris, let's wrap with you in light of that acceleration, how has that affected positively? The AWS marketplace Bringing in professional services, allowing your customers to have much more available to them, to transact directly and and in a frictionless way, when speed is so critical? >>Yeah, I mean what it really leads to. It just gives us more selection, right? So if you take a step back and you think about the you know, the infamous Amazon fire, well, one of the key components of what makes a fine we'll go a selection. And there was a lot of solutions that we had. We just couldn't sell through marketplace without having some kind of services attach. While there's a lot of products that you could just point, click and go. There are a lot of technology. Do you need to? Some have some kind of hand holding And so, you know, by virtue launching services, this actually opens up the amateur in terms of selection that we could bring into the catalog. One of things that we've been focused on as a late is bringing in business applications as an example. And a lot of times a business application might need services to go on, actually wrap around that solution cell and, you know, be part of that implementation. And so that's the other great thing about this is it's going to give us more selection, and that's just gonna let our customers buy more and more products out of this market place. But do that in this very easy format, where it literally just lets them put these transactions directly on the AWS bill. So we think it's gonna be a great you know, not only for movie deals faster but also providing more solutions to our customers and just giving a better selection experience of AWS customer >>and being able to do that all remotely, which is these days is table stakes. Chris. Matthew, Thank you so much for joining me today. Talking about what's new with the Amazon marketplace. What you guys are doing with professional services and crowdstrike. We appreciate your time. >>Yep. Thank you. Thanks. Lisa. Yep. >>From my guests. I'm Lisa Martin. You're watching the cubes. Live coverage of aws reinvent 2020.