John Grosshans, Palo Alto Networks & Sabina Joseph, AWS | AWS re:Invent 2021
>>Hello and welcome back to the cube in person at an event AWS reinvent 2021. We're here live with two sets. Also virtual we've watched the cube on the site. Virtual sits a hybrid event. I'm John for your host of the cube. We're here for three days. Wall-to-wall covered chicken off day one. All about software. ISV is also the value of the cloud. We've got two great guests, John Grosse and senior vice president, chief revenue officer Prisma, cloud of Palo Alto networks. Welcome to the cube. >>Thank you for having me excited to be here. >>Three to Joseph's general manager technology partners from AWS. Thanks for coming on again. Good to see you. So obviously the story here at re-invent is Adam Lesley, new CEO taking over Andy Jassy, uh, tomorrow's a big keynote. We're expecting to hear that the cloud is kind of going next gen. The next gen cloud is here. It's about applications, modern applications and true infrastructure as code security is code data as code essentially, applications are now the number one priority. This is a big thing. This is part of the movement of the cloud. So I got to get your guys' perspectives. Where are we in that movement? What are customers doing as they migrate to the cloud? It's not just lift and shift. They're like, okay, I got to rearchitect my business. Big things are happening. What do you guys see? >>Well, I think there's a couple of big drivers at the highest level, right? Some customers are thinking about migrating their it estate to the cloud. They want to take cost out. They want to drive agility. They want to drive a better user experience and you have other customers that want to innovate, right? They want to drive innovation that leverage the cloud for innovation and increase their speed of execution. And as they look at that opportunity, they're having to rethink dev ops and which is making them also think more about DevSecOps and how are they going to accelerate that cloud application life cycle so they can take advantage of microservices. And in addition to that, as we look back on the last two years, as we were talking about before we came on the air and this unfortunate pandemic era that will maybe refer to it, as many customers have been thinking about their supply chains, you know, what am I going to do with my supply chain? How do I really take problems out of that supply chain? So I can continue to serve my customers in my markets. And it's also made them think about different ways to approach their customers. How do they reach their customers? And then how do they fulfill bill and continue to nurture those customer relationships? So I think it goes to the big drivers >>And the, and the security aspect is so huge. You guys have Palo Alto networks? No, that's just give us a perspective and reaction to that. As people digitize their business, you get security built in from day one. This is the number one thing we talk about on the cube bit, baking it in from day one, whether they say shifting left, whatever sure. It's your business, you're now digital. Yeah. >>What are the things that we think we bring to CEO's and CIS is into boards is really three different ways to get started with cloud native security. With Prisma cloud, you can start at the simplest of terms with posture management. I just want to inventory my assets and know what I have out there and make sure those are secure. I want to be compliant. We want to deliver on compliance and governance for my board, my leadership team, others are thinking about workload protection, Kubernetes, serverless containers. What am I going to do with those critical workloads that I'm now moving to the cloud? And then to your point, big push area is shifting security left. I've got to build security in right from the start of that application development life cycle change the way I think about CIC D and delivering those applications securely in the cloud and doing a fast now time to market on applications is critical for customers. And they've got to think about building security. And so they don't have to rework those apps and build security and later. >>So let's talk about what you guys have been doing with customers during the pandemic and how they're going to come out of it with a growth strategy. We had some great talks on our cube program around how the software development life cycle is changing, how modern applications are being built. And I'll see Amazon, you guys enable people to make money on top of Amazon because you make money too. But how are you guys helping customers? What's the big thing that come out of the pandemic. >>Yeah, so, well, the pandemic has been unfortunate for all of humanity, but through this, we have really seen customers accelerating their journey into AWS and security is top of mind for them as customers continue to digitize their software, they are really looking for solutions from Palo Alto networks on AWS. And what they're looking for is something very simple and cost-effective which Palo Alto has provided because of our long-term partnership. And as John mentioned, right due to the pandemic and many other factors around it, there have been many constraints placed on the supply chain, but the economies of scale with AWS has really helped partners and customers address many of these constraints. So we have seen a tremendous movement into AWS the last 20 months. >>And how, how has the partnership for Palo Alto networks been for you guys? Because I wrote in my article, I just posted last night around the preview of this event in my interview that has Leschi is that cloud is enabling the partners Amazon's cloud is enabling partners to do more than be a point solution. And that we're talking about a platform, not tools. I mean, this tools tools are great, but this notion of super clouds are developing where partners are leveraging more than just hosting, right? >>What's your partnerships always start and end with customers. So one of the things we're most excited about from a first of a cloud perspective is we now have over 800 calmly customers that are utilizing Prisma cloud is secure workloads and to secure their security posture management and shift security left using Prisma cloud on AWS. And the other, a couple of big ingredients that we've had together is really multi-dimensional partnership that makes that all possible, right? We're an advanced technology partner. We have a number of programs that we run together, and we've also been a part of a handful of product launches and innovation launches that we're super excited about, like what we've done with guard duty, like what we've also done with auto provisioning using control tower. So multi-dimensional partnership, which is always the best we think starts with customers. And then from there, what we've done is we've taken a really intentional programmatic approach as we think about innovation programs and go to market together. Yeah. >>Follow up on the, you know, mind, you guys have been very successful at Palo Alto networks as your customer base, the more, more sophisticated and smarter around cloud, you got to add more value and be responsive. What is the big trend in your customer base? You see with cloud? Are they obviously keeping stuff on, on premises for certain things, obviously security reasons, but also data's got to open up. So now you have a more of a bigger data aperture. >>Absolutely. Absolutely. And what's happening is what should happen, which is customers are asking us to do more and innovate faster. And so, you know, we're really excited about our recent launch at Prisma cloud 3.0 where it really expanded the platform. Uh, we're now bringing an adoption adviser, which is going to simplify the experience for our mutual customers so that they can more readily adopt CSPs CWPP and extend their utilization of the platform. At the same time, we've made a number of announcements about adding more value into our infrastructure as code approach, you know, shifting security left. So very excited about that. And, and so I think that, you know, what we're finding is that we're needing to listen to customers and quickly build and deliver, uh, innovation in the cloud is they're all trying to your point new use cases and stretching their needs for cloud security. >>I got to say one of my observations of the past two and a half years, even coming into the pandemic was security clearly being baked in from the beginning, but the pandemic really exposed those who were ready for it. Yeah. And that, and that's a big point. And now it's like dev sec ops, no one argues about it anymore. Right. It is what it is. Right. That's a huge difference from just five years ago. >>Absolutely true. Absolutely true. And now, you know, as you're seeing, you know, partnering with AWS customers are delivering actually their end product in the cloud. Right. And that is the most critical relationship is their customer's customer. And they've got to make sure that it absolutely is a secure user experience because now we're talking about customers, identity payment information, we're talking about critical customer relationship management now all in the cloud. And it has to be secured end to end. So very exciting opportunities. >>I mean, uh, you're under a lot of pressure. Now you have a lot of these big partners doing big business. They have big customers. I know they do. Palo Alto has a lot of great customers. How do you support them? What are you guys doing to continue to nurture and support your customers? >>Yeah. Customers is the key word there, John. So we provide value to Palo Alto and other partners to a number of different ways. But one approach that we take is called a well-architected review. It's a process which looks at the software solutions through pillars of security, reliability, performance, cost optimization, and operational excellence. And the reason for that is we want to make sure that the foundation for customers is laid in the best way possible. Because once you have that foundation laid, you can really, really build and scale your business. And so that is one of the ways we continue to provide value and Palo Alto we've taken the well-architected review through all of their solutions, bought the ones existing and the ones in the future. >>I got to say, I've noticed you guys have been using the word primitives a lot. Now it's foundational services. Um, because what we're talking about here is foundation. And a lot of the trends we're seeing from your customers, both is they want to refactor their business value in the cloud, the modern application trend, isn't just apps is about business model innovation in the software itself. So it's asking the infrastructure to be code, ask you to be programmable security with automation, all that AI, this is a trend. Do you guys agree with that? Yeah, >>I absolutely. I do. And I think what you're seeing now from customer's point of view is they need to build security into that application lifecycle mental model. They have to have an end-to-end vision of how they're going to deliver those, those applications at speed and do it, you know, utilizing cloud native architecture so that they can have microservices that deliver value in they're more flexible. And that's part of the power. I think of AWS and Palo Alto networks. First of all, cloud is we're enabling customers to innovate at speed shift left with security, build security into those apps, take rework out, deliver applications faster, which obviously drives more value to them. >>Yeah. I'd love to get your thoughts on something, John, if you don't mind, while you're here, we were talking about for reinvented around major inflection points and every major inflection point in the history of the tech industry, whenever there's a change of how people develop applications, speed and performance was super important. Critical. How do you guys see that? Cause you guys are on the front lines with security performance matters. Now whether it's in the cloud or in transit, what's your >>Absolutely absolutely. You know, it was really interesting in customer conversations. Even some of the customer conversations I've had today, every customer now starts a conversation with some element of cloud security, security, posture management, workload protection, identity data, but they all are coming back now to shifting left with security. It's part of every single conversation. Yes. I was primarily leaders into posture management. Oh, by the way, absolutely got to dive into how I'm going to shift left and build security in. And so that speed of development now I think is going to be a key competitive differentiator for customers. They're going to have to become experts at delivering on that entire application pipeline. >>But your reaction to that speeds and feeds >>Well, it is, I believe it's really important. And um, we're trying to do everything that we can help partners like Palo Alto network with our processes. And most importantly, scaling the business, which I'm sure we'll talk about shortly, how we work together to really get those 800 customers >>Talking about that. Cause you have the advanced technology partnership program. Talk about what you guys do there. >>Yeah. So first of all, I want to thank John and the entire Palo Alto team for building such an excellent partnership across build co-sale and co-market. And as an advanced technology partner, Palo Alto is part of four different competencies, security containers, DevOps networking. And the reason why these competencies are so crucial is because you're able to list your validated solutions with public customer references by use case in each of these competencies, which I think John, you would agree enables them, asked to do focus, demand generation activities through dev days, blog posts, webinars, account mapping, which of course generates those opportunities together. And Palo Alto is also part of our ISB accelerate program. So our sales team is in incented in order to work with Palo Alto and help them close opportunities. And then also you are on AWS marketplace, which enables you to do free trials and enabling you to really scale across the globe. And then we are also helping Palo Alto across the globe with resources, including public sector to help them scale their business. >>The whole selling thing is interesting as the chief revenue officer, it's like, oh yeah, I love that. Um, this is a big deal. Talk about that further. I know the marketplace is where people are buying, but it's a joint sales, Amazon salespeople sell for you, right? >>Cosa, we call it co-sale whereby we can share opportunities with each other. And when we do share those opportunities, the sales teams are engaging together to understand, Hey, what's going on at the customer? What are the pain points? What are the use cases, value proposition, and then going in together to the customer to win the deal. And then continuing that relationship beyond to continue to grow net new revenue, >>Not too shabby, is it, oh yeah. Get more feet on the street. So to speak and virtual, >>There you go. It works on both dimensions and to all the points you made. I mean, we have some terrific mechanisms we use together, you know, like immersion days, dev days where we're able to work with customers, deliver well-architected visions for our customers together. And when we were both designed in, it's obviously a great, it's a great win for the customer enables us to scale. >>I think it's a cutting and not everyone gets these services to, you have to be a certain lay level to get the joint selling. >>That is correct. That's an advanced technology partner and also as part of ISB accelerate, which is our very focused Cosell program. Awesome. >>Well, thanks so much for coming on the cube. Really appreciate. Congratulations on a great partnership. Uh, two great brands. Congratulations, final minute. Just what's your expectation. As we come out of this pandemic, what do you see customers doing? What's the one thing that all customers are preparing for coming out of the pandemic? What do you guys see? >>Well, I think now customers are preparing for acceleration in all of their routes to market. Right now they're having to anticipate their return to some of the normal routes to market that they've for some time now have been trying to reinvent around and trying to drive primarily digital, go to market. Now I think we're going to see growth on every dimension with our customers, because they're going to need to return to some kind of normal with their supply chains, delivering through brick and mortar and their traditional delivery models on top of driving hyper growth that they're already enjoying through their digital go-to-market. >>That's great insight. So, you know, your, your thoughts on companies coming out of the pandemic, looking for a growth strategy, what's the, >>Well, I think they're going to prepare in order to address this pandemic in the future, Some calamity of some way. Right. But I do think that what I'm observing personally, especially segments that have been slower to adopt because they wanted evidence. The pandemic has really increased that whether that's vaccine research or treatment research, it has really accelerated that. So I agree with John B going to >>See it all across the board. I mean, one thing I'd say just support those two awesome insights is that the pandemic expose what works and what doesn't work. Right. You can't hide the ball anymore. You know, if, if software's being used, it's successful. If not, as self-aware right. You can't hide the ball cloud. If it's not working, you know what right away. Yeah. Thanks so much for coming on the Cape. Really appreciate it. Thank you very much. Okay. Cube coverage here at reinvent live 2021. I'm John for your host of the cube. Stay with us wall to wall coverage for the next four days here in the queue.
SUMMARY :
ISV is also the value of the cloud. So I got to get your guys' perspectives. maybe refer to it, as many customers have been thinking about their supply chains, you know, what am I going to do with my supply This is the number one thing we talk about on the cube bit, baking it in from day one, And then to your point, big push area is shifting security left. And I'll see Amazon, you guys enable people to make money on top And as John mentioned, right due to the pandemic and many other And how, how has the partnership for Palo Alto networks been for you guys? And the other, a couple of big ingredients that we've had customer base, the more, more sophisticated and smarter around cloud, you got to add more value and And so, you know, we're really excited about our recent launch at Prisma cloud 3.0 I got to say one of my observations of the past two and a half years, even coming into the pandemic was security clearly And that is the most critical relationship is their customer's What are you guys doing to continue to nurture and support your customers? And so that is one of the ways we continue to So it's asking the infrastructure to be code, ask you to be programmable security And that's part of the power. How do you guys see that? And so that speed of development now I think is going to be a key competitive differentiator for customers. scaling the business, which I'm sure we'll talk about shortly, how we work together to really get those 800 Talk about what you guys do there. And the reason why these competencies I know the marketplace is where people are buying, but it's a joint sales, What are the use cases, value proposition, So to speak and virtual, we use together, you know, like immersion days, dev days where we're able to work with customers, I think it's a cutting and not everyone gets these services to, you have to be a certain lay level to get the joint which is our very focused Cosell program. What do you guys see? Well, I think now customers are preparing for acceleration in all of their routes to market. So, you know, your, your thoughts on companies coming out of the pandemic, Well, I think they're going to prepare in order to address this pandemic in the future, You can't hide the ball cloud.
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