>> Announcer: Live from Las Vegas, it's theCUBE. Covering Dell Technologies World 2018. Brought to you by Dell EMC and its ecosystem partners. (upbeat music) >> Welcome back to the Sands, we are live here on theCUBE, the flagship broadcast of SiliconANGLE TV, along with John Troyer with whom I've yet to be teamed up this week. Good to see you John. >> Nice to be here John. >> I'm John Walls and we're joined by Chhandomay Mandal who is a Director of Marketing at Dell EMC. Chhandomay, good to see you sir. >> Happy to be here. >> Nice to have you back on theCUBE. >> Thank you. >> I know it's been a busy week for you, a great week from what I've heard from many. So first off, before we jump in, we're talking a lot about storage here. But first, your overview, what you've heard the vibe of the show and and kind of what your takeaway is going to be when you head home. >> So, this has been a great show. We have announced a lot of new products and I have been doing a lot of breakout sessions and customer meetings. And the customers are excited in terms of the depth of portfolio we have to offer, how we are helping them in their digital transformation journey along with the IT transformation that is fueling this digital transformation. For me personally, the takeaway is the product announcements we made in terms of the high-end storage, I cover high end storage marketing. Both Dell EMC PowerMax, are brand new, entry level design product line that we announced yesterday as well as the new enhancements we have done for XtremIO X2. This has been, like an exciting week. Happy to meet like an great number of customers both in meetings as well as in breakout sessions. So overall, I feel great, we accomplished a lot of things and I look forward seeing these customers taking their next steps in their digital transformation journey and happy to be part of their transformation. >> So, we had Caitlin Gordon on yesterday and she couldn't stop smiling about the announcement. When she started going through all the performance metrics 10 million IOPS, she's like, 2X, we're just blowing people away right now, and she's going on and on. So, Chhand run through some of that for us and tell us about about the product a little bit and what you think is revolutionary about it. >> Dell EMC PowerMax is our flagship property in the high end storage. If I were to characterize it in three words, it is fast, it is smart and it is efficient. As far as fast goes, it can deliver, as Caitlin said, up to ten million IOPS, 150 gigabytes per second throughput with very minimal latency, less than 300 microseconds. This is all backed by the end-to-end NVMe design that we have done, so this NVMe enabled architecture take away the limitations that we used to see from SAS, not only that, it is not just NVMe but also the storage class memory drive that is the next generation. It is this area, users both SEM and NVMe, so that's the first part. The next part is it's smart. It has an built in machine learning engine that actually analyzes 40 million data, in real time and makes 60 billion decisions per day to optimize data placements and making sure we are delivering the service levels for all different applications. And the last part is efficiency. We have introduced inline deduplication with hardware assisted feature. So now it has both compression and deduplication, giving a lot of capacity settings to our customers while not impacting the performance at all. >> You know Chhandomay, I was actually just speaking with Sean Wedige from Rackspace talking about that. The thing that impressed him the most, we actually skipped over the NVMe and we skipped over a lot of the parts inside of it, because that's the some of the performance that they needed for their service provider workload. But they're, one of the highest things that they valued out of it was the operational efficiency. In fact, I was sitting with some of the team yesterday talking to them and with a couple of storage admins and they they were swapping war stories about like, step 143 of 300 and trying to, as you had all the knobs and the scripts and the CLI and that's gone. A lot of that is gone. And whether you call it AI or or the machine, or deep learning, but the operational efficiencies that have now, in this next generation, of now called PowerMax, right, that seemed to be impressive, one of them one of the bigger things that impressed him. I don't want to say he wasn't impressed about the performance numbers. So, as you talk to customers this week has that really hit home? >> Absolutely, the operational efficiency, the effects reductions are like key to the customers enabling their IT transformation. Leading to this digital transformation. Now, how does this play into all the machine learning and AI techniques that this platform is built upon? So if you take a look at the workloads that the customers are running today, it's still enterprise workloads. 80% of it is like how traditional workloads, like SAP, Oracle, all of these. But then, there is the modern applications that are built on real-time data analysis. It feeds into the data, it analyzes it to make better decisions for the customers. Taking proactive actions. Delivering and using those data analysis as their computing advantage. But that is today only like say 20% of the work. Now, it is predicted that over the next three years to five years, that ratio is going to flip. So, it will be 20% of the traditional workloads and 80% is this modern applications like data generated from IoT, AI, all those things. Now how does PowerMax help in this scenario, so here comes that built in machine learning engine. It actually learns from the patterns in the data. So today it can analyze the data and do this optimize placement between storage class memory and NVMe SSDs based on those 80/20 rule. But then, as the workloads are getting adopted this is also learning from these patterns in data and adapting itself running these algorithms to make sure, even in future, when the workload percentage changes it is changing its algorithms and providing the same level of service. And not just data placement, this is service level agreements so our PowerMax customer can say for this application I need this much of latency. So, all these AI and machine learning techniques are being applied there. So as they are changing this service level directions it is adapting and making sure, whatever application requires whatever response times we are able to deliver it. And that's a huge operational benefit because the administrators do not need to tune and fiddle, figure out, how to get there. It is automatic, it is built-in, thanks to the built-in AI engine here. >> Chhandomay, there's now a generation of storage admins that now, needs to up level their jobs, right. Because that they used to have a real, it was tedious, talking to them. I'm actually kind of curious also, the rest of how this the portfolio fits together. In the sense of if you look at the industry, maybe a few years back, you almost would have kind of over fitted on on hyper-converged and you would have thought well, maybe one size does fit all and well that's the future. But it turns out, in the meantime, Dell EMC had this portfolio and there was a high, the high end that's been there all along and in fitting for appropriate workloads right. So, I'm just kind of curious Chhandomay, take this over to someone maybe XtremIO or what as you talk to the customers, when they talk to you, what apps and workloads do you then talk to them about? >> You bring up a very good and pertinent question which our customers ask us all the time. In this example let's take both our high-end products, we have Dell EMC PowerMax, we have Dell EMC XtremIO X2. Both are all flash arrays as great characteristics. Which is applicable where, right? So the first thing I want to say for all the customers that are running ultimate mission critical workloads where they need RPOs and RTOs, pretty much like instant, it cannot go down at any point in time and I'm not talking about just the like storage but also all the applications that is running. So SRDF, our remote replication technology within the PowerMax product that is the gold standard in the industry, delivering like six-nines availability for many many years. So, couple that with massive workload consolidation. For example, you are a big hospital. You are running your epic medical data records systems, it's not just like epic databases, but also your VDI desktops, your other virtual workloads. All you can consolidate in a very small footprint with our PowerMax platform. The third thing is, it's now end-to-end NVMe design. Right now, we are using dual ported NVMe SSDs. So customers who need that level of very high performance in like less than 300 microsecond latency with all this like real-time apps and business applications together. So that's the customer segment who finds our PowerMax as the appropriate platform. Now, XtremIO also a purpose-built, all flash array design from ground up for the flash media. So, what's the benefit there? Now here, again, what we are doing with XtremIO, we are offering this enterprise capabilities at the mid-range price. We actually introduced a new XtremIO X-Brick model to bring down the cost. It is 55% lower entry point than it used to be in the previous generation. We are going to sell that mid-market customers with enterprise capabilities with this new XtremIO X-Brick model. The way XtremIOs are always in memory, metadata centric architecture works out, it can deliver very high performance, consistently low latency, but also, it has integrated copy data management built in. What does it play? Think of a database where like for every database there are, say, five to 10 copies for disk and dev, backup, reporting, all of those things. Now, wherever you have massive amount of copies, XtremIO is a very good platform because you can actually bring those copies and run workloads on the copies themselves. You get enormous consolidation and capacity footprint in that type of situations. The last thing is workloads that has very high data reduction ratios. Think of it, virtual desktops or VDI. So here you have like thousands of users, running their desktops in a data center and but inherently like all the bases are the same. So here is like a lot of data reduction capabilities that come into picture and XtremIO's always in-memory, metadata centric architecture and this in line, all the time de-dup and compression helps in great amount of capacity savings with the data reduction technologies. For the workloads, where it is critical to have data reduction and it's the data itself lends to data capacity servings that's why it's the best in class. So, that's kind of like, give you a perspective of how these products complement each other. >> I know it's been a great week for you, a busy week for you. >> Absolutely. >> Breakout sessions, two CUBE interviews, client meetings, what have you, take a break. >> It's been a great show, it was a pleasure here talking to you. >> Thanks for joining us again and sharing the PowerMax story, it's a good one and I'm sure it's going to give you a lot of success down the road at Dell EMC. Back with more, you are watching Dell Technologies World 2018 coverage, live on theCUBE from Las Vegas. (upbeat music)

>> Announcer: Live from Las Vegas, it's theCUBE, covering Dell EMC World 2017. Brought to you by Dell EMC. >> Welcome back, here at Las Vegas at The Venetian. As theCUBE continues our coverage of Dell EMC World 2017. Along with our co-host, Paul Gillin, I'm John Walls, good to have you with us. As we, I guess were coming down the home stretch. >> Paul: We are. >> Day one. >> Paul: End of the day. >> Here at Dell EMC World 2017. With us now is Chhandomay Mandal, who is product marketing director at Dell EMC. Double dipping on us, we just had you on a few moments ago. This is nice, we get two shots. >> Thanks for having me. >> Good to have you back with us, yeah, it's good. >> Chhandomay: Thanks for having me. >> So before we were talking about XtremeIO, what you were doing in the healthcare space. Moving over now to copy data management, different part of your portfolio, and kind of what's up in that world with you. So just give us a little rundown, an overview of what you're up to right now. >> Sure, so let's start with what exactly is copy data problem. Why it's a problem, and why we need to be solving it? If you think of any business application, it comes with its production data. But for every bit of production data, you have many different copies. For example, when you're developing applications, you need copies for your development and testing. You need copies for your backup. You need copies for running your analytics environment. It's for every single production database, typically, we see five to 12 copies of that data. And in fact, I did see estimates. The copy data sprawl is like 40 billion dollar market, and 60% of all the data that exists are on copies. Now, our mission, especially with Dell EMC XtremIO, is to solve that copy data problem, giving the customers back a lot in terms of the storage efficiencies, and not only is the storage TCO, but transforming the business workflows. We did copy data management so that they can realize storage and infrastructure settings, but also the business impact from transforming the application workflows and bringing new production market in a much quicker way. >> So you said a 40 billion dollar market, I mean, what are the costs here? Is it just storage cost? Is it bandwidth, is it errors? Lack of data being out of sync? >> So the cost here has multiple components, right? First of all, there is the cost of the lost storage where you need to put the data on. But then, there comes the cost of managing the storage. How do you figure out where you backup copies are, if you need to restore, where are you going to get the data from? It's a cost of inefficiency meaning, like if your developer who is the highly paid, highly productive guy, supposed to be, right? He is waiting for the DBA or the storage admin to give the copy that he needs, then, that's just enough money, right? It's not just the infrastructure cost, but also the soft cost of, like your ability to bring the product to the market in a quicker way, addressing your customer needs in a quicker way. That acts up and those are the components in, like, how I value this intermarket. >> I guess what I'm hearing here, if you got five to 12 copy sets of data, I mean, massive amounts of waste in some cases, right? And maybe some of your clients, they like to know where everything is, but do they lose track of it, and so it's taking up space, taking up money, taking up time. Is that, are these the problems they're facing? >> Chhandomay: Yes, yes. >> Alright, so then, what's the answer then in terms of this better identification? There's X2, get to the heart of that, and help them in terms of better efficiencies? >> How do we achieve that efficiencies? Now, one thing is, the way, first of all, like, if you can consolidate your copies into one single platform. And copies are duplicate bits, right? So, first of all, the first thing in the process is you eliminate all the duplication that exists in your storage. You have your production data base, and you have your copies, which are, if not unique, then basically should not take up any extra space. Now, you take those copies, and make it like a repair plus one. So for example, your Dell part can run tests on it. So when the rights are coming in, only the changes that are happening, that should go into the storage. So that's Part A. Part B is, when you are running production environment, as well as what works on your copies, you need huge performance with consistently low latency. Because you cannot impact your production SLS. You have to meet that. >> You can't tell it, "Hang on, I've got something "else going on over here, right?" >> So you need a platform that can handle consistently high performance with low latency no matter what workload you are running. And then the copies themselves need to be very efficient. They should not take any extra space, unless there is something unique. And they should be able to perform just as well as in a production value. The hard part of this is, you need to orchestrate the inner process, right? I mean, you as in oracle admin. You really do not need to worry about how and where the storage is going to be saved for your copies. You click on a button, and it should do all the steps necessary right from your application console down to the storage. So this is the application orchestration that we in-built with AppSync and XtremIO. And then we have APIs that our customers can use to provide their own service catalog. So using these pillars, we consolidated all the copies, on the same platform, running different applications, with the same SLS, okay? And that kind of helps the customers to bring product faster, and address the copy needs. >> Now, this is a very hot market right now. And I'm thinking there's some startups, I'm thinking of Actifio and Catalogic in particular, that say that you shouldn't have many copies. You should have one copy, and then you should have pointers to that. What's your opinion of that? What are the pros and cons of that approach versus yours? >> So our approach, essentially, I mean, since you mentioned, right, there are copy data management vendors. What they're doing is, you have your production, then you make a gold copy off your production, and from that gold copy you run off different applications on those copies, right? So here you are introducing another element, another software, and another appliance, so to speak, to manage the copies. What we are doing, is kind of like you don't need that extra copy that your analytic part provider can provide. And then there are performance implications with the integrated copy data management that we are referring. The reason we can do it is, all of our metadata is in memory. It does not consume any extra space for storage. And no matter what the workload is, we can offer consistently high latency because everything is, the metadata is operating from the memory itself. So the way the third parties are doing, we do it the same way, even better, and at the production level. >> Another thing, and forgive my technical ignorance here, but David Fleur at Worky-Ban, has talked a lot about the benefits of flash storage. In that you don't have to create copies, you can create a single copy in flash, and then multiple users or applications can work from that. Do I have that straight? He says that's a game changer. >> Yes, that will be that game changer, and that's really like what we do. The caveat to that is, when you are creating the copies, and you want to run applications on the copies, your production should not be impacted, and the copies should also be able to deliver the same performance. And that part has been the challenge with other solutions in terms of providing the same performance, the same data services on the copies themselves. That's the idiot we solve will our intelligent content error in memory metadata architecture with XtemIO. >> You're talking about the integrated data management just a little bit ago. I mean, from a real life perspective, can you give us an idea about maybe a success story, somebody that you can point to and say, "This is how they incorporated that "into their process, I see it work for them, "and we can make it work for you too?" >> So, I'll give you an interesting statistic. We have 3,000 plus customers running XtremIO in production, and we get all the phone home data at our end, and we can see what they're doing. Now, for XtremIO customers, 56% of the copies that they're making, they are running workloads on them. They are not just for local data production. And, all the IOs, XtremIos that is out there in the field we'll see, 40% of the IOs are because of the copies. So we see across the board on the customers. I have many examples. For the sake of time, I'll just speak one. We all know Moen, they are the leading, not American manufacturers of the faucets, right? It's a big shop, and they have like, a lot of SLP landscapes in there. Before XtremIO, they could not keep up with the backups and the copies that they needed. After moving to XtremIO, now they can actually take the copies of their production SLP landscapes twice a day. They are quietly running reports. They are actually running like 90% shorter, and in fact, we were talking with Harvey H., literally, like before this segment, right? He was also talking about how efficient their copies are. I was talking with Scripps Health, who are also going to be presenting in here. They run like 3,000 copies in their environment, with XtremIO and AppSync, and like it's all working great. No impact on the performance, and they are meeting their SLS. >> Well, your performance on theCUBE has been outstanding. Back-to-back saves, we appreciate the time. Chhandomay, thanks for hanging with us. Best of luck down the road, and continued success here at the show as well. >> Thank you, it was a pleasure. >> We will continue with more from theCUBE here in Las Vegas. We are live at Dell EMC World 2017.