>> Announcer: Live from Las Vegas, it's theCUBE, covering Dell EMC World 2017. Brought to you by Dell EMC. >> Welcome back, here at Las Vegas at The Venetian. As theCUBE continues our coverage of Dell EMC World 2017. Along with our co-host, Paul Gillin, I'm John Walls, good to have you with us. As we, I guess were coming down the home stretch. >> Paul: We are. >> Day one. >> Paul: End of the day. >> Here at Dell EMC World 2017. With us now is Chhandomay Mandal, who is product marketing director at Dell EMC. Double dipping on us, we just had you on a few moments ago. This is nice, we get two shots. >> Thanks for having me. >> Good to have you back with us, yeah, it's good. >> Chhandomay: Thanks for having me. >> So before we were talking about XtremeIO, what you were doing in the healthcare space. Moving over now to copy data management, different part of your portfolio, and kind of what's up in that world with you. So just give us a little rundown, an overview of what you're up to right now. >> Sure, so let's start with what exactly is copy data problem. Why it's a problem, and why we need to be solving it? If you think of any business application, it comes with its production data. But for every bit of production data, you have many different copies. For example, when you're developing applications, you need copies for your development and testing. You need copies for your backup. You need copies for running your analytics environment. It's for every single production database, typically, we see five to 12 copies of that data. And in fact, I did see estimates. The copy data sprawl is like 40 billion dollar market, and 60% of all the data that exists are on copies. Now, our mission, especially with Dell EMC XtremIO, is to solve that copy data problem, giving the customers back a lot in terms of the storage efficiencies, and not only is the storage TCO, but transforming the business workflows. We did copy data management so that they can realize storage and infrastructure settings, but also the business impact from transforming the application workflows and bringing new production market in a much quicker way. >> So you said a 40 billion dollar market, I mean, what are the costs here? Is it just storage cost? Is it bandwidth, is it errors? Lack of data being out of sync? >> So the cost here has multiple components, right? First of all, there is the cost of the lost storage where you need to put the data on. But then, there comes the cost of managing the storage. How do you figure out where you backup copies are, if you need to restore, where are you going to get the data from? It's a cost of inefficiency meaning, like if your developer who is the highly paid, highly productive guy, supposed to be, right? He is waiting for the DBA or the storage admin to give the copy that he needs, then, that's just enough money, right? It's not just the infrastructure cost, but also the soft cost of, like your ability to bring the product to the market in a quicker way, addressing your customer needs in a quicker way. That acts up and those are the components in, like, how I value this intermarket. >> I guess what I'm hearing here, if you got five to 12 copy sets of data, I mean, massive amounts of waste in some cases, right? And maybe some of your clients, they like to know where everything is, but do they lose track of it, and so it's taking up space, taking up money, taking up time. Is that, are these the problems they're facing? >> Chhandomay: Yes, yes. >> Alright, so then, what's the answer then in terms of this better identification? There's X2, get to the heart of that, and help them in terms of better efficiencies? >> How do we achieve that efficiencies? Now, one thing is, the way, first of all, like, if you can consolidate your copies into one single platform. And copies are duplicate bits, right? So, first of all, the first thing in the process is you eliminate all the duplication that exists in your storage. You have your production data base, and you have your copies, which are, if not unique, then basically should not take up any extra space. Now, you take those copies, and make it like a repair plus one. So for example, your Dell part can run tests on it. So when the rights are coming in, only the changes that are happening, that should go into the storage. So that's Part A. Part B is, when you are running production environment, as well as what works on your copies, you need huge performance with consistently low latency. Because you cannot impact your production SLS. You have to meet that. >> You can't tell it, "Hang on, I've got something "else going on over here, right?" >> So you need a platform that can handle consistently high performance with low latency no matter what workload you are running. And then the copies themselves need to be very efficient. They should not take any extra space, unless there is something unique. And they should be able to perform just as well as in a production value. The hard part of this is, you need to orchestrate the inner process, right? I mean, you as in oracle admin. You really do not need to worry about how and where the storage is going to be saved for your copies. You click on a button, and it should do all the steps necessary right from your application console down to the storage. So this is the application orchestration that we in-built with AppSync and XtremIO. And then we have APIs that our customers can use to provide their own service catalog. So using these pillars, we consolidated all the copies, on the same platform, running different applications, with the same SLS, okay? And that kind of helps the customers to bring product faster, and address the copy needs. >> Now, this is a very hot market right now. And I'm thinking there's some startups, I'm thinking of Actifio and Catalogic in particular, that say that you shouldn't have many copies. You should have one copy, and then you should have pointers to that. What's your opinion of that? What are the pros and cons of that approach versus yours? >> So our approach, essentially, I mean, since you mentioned, right, there are copy data management vendors. What they're doing is, you have your production, then you make a gold copy off your production, and from that gold copy you run off different applications on those copies, right? So here you are introducing another element, another software, and another appliance, so to speak, to manage the copies. What we are doing, is kind of like you don't need that extra copy that your analytic part provider can provide. And then there are performance implications with the integrated copy data management that we are referring. The reason we can do it is, all of our metadata is in memory. It does not consume any extra space for storage. And no matter what the workload is, we can offer consistently high latency because everything is, the metadata is operating from the memory itself. So the way the third parties are doing, we do it the same way, even better, and at the production level. >> Another thing, and forgive my technical ignorance here, but David Fleur at Worky-Ban, has talked a lot about the benefits of flash storage. In that you don't have to create copies, you can create a single copy in flash, and then multiple users or applications can work from that. Do I have that straight? He says that's a game changer. >> Yes, that will be that game changer, and that's really like what we do. The caveat to that is, when you are creating the copies, and you want to run applications on the copies, your production should not be impacted, and the copies should also be able to deliver the same performance. And that part has been the challenge with other solutions in terms of providing the same performance, the same data services on the copies themselves. That's the idiot we solve will our intelligent content error in memory metadata architecture with XtemIO. >> You're talking about the integrated data management just a little bit ago. I mean, from a real life perspective, can you give us an idea about maybe a success story, somebody that you can point to and say, "This is how they incorporated that "into their process, I see it work for them, "and we can make it work for you too?" >> So, I'll give you an interesting statistic. We have 3,000 plus customers running XtremIO in production, and we get all the phone home data at our end, and we can see what they're doing. Now, for XtremIO customers, 56% of the copies that they're making, they are running workloads on them. They are not just for local data production. And, all the IOs, XtremIos that is out there in the field we'll see, 40% of the IOs are because of the copies. So we see across the board on the customers. I have many examples. For the sake of time, I'll just speak one. We all know Moen, they are the leading, not American manufacturers of the faucets, right? It's a big shop, and they have like, a lot of SLP landscapes in there. Before XtremIO, they could not keep up with the backups and the copies that they needed. After moving to XtremIO, now they can actually take the copies of their production SLP landscapes twice a day. They are quietly running reports. They are actually running like 90% shorter, and in fact, we were talking with Harvey H., literally, like before this segment, right? He was also talking about how efficient their copies are. I was talking with Scripps Health, who are also going to be presenting in here. They run like 3,000 copies in their environment, with XtremIO and AppSync, and like it's all working great. No impact on the performance, and they are meeting their SLS. >> Well, your performance on theCUBE has been outstanding. Back-to-back saves, we appreciate the time. Chhandomay, thanks for hanging with us. Best of luck down the road, and continued success here at the show as well. >> Thank you, it was a pleasure. >> We will continue with more from theCUBE here in Las Vegas. We are live at Dell EMC World 2017.