>> I'm Stu Miniman With The Cube. Joined here by Ed Palmer who's the COO of Winslow Technology Group. We're at their Dell EMC User Group. Ed Thanks so much for joining me. >> Thank you. >> Alright so Ed, we talked to Scott earlier and Scott gave us a lot on the history of the company. You recently joined Winslow Technology Group, >> I did >> but you have history with Scott. So, tell us a little bit about your background and what brought you over to WTG. >> Sure, so as Scott may have told you we worked together earlier in our career and I was a System Engineer. He was the Account Exec. We worked very effectively together. And we've reunited later in our careers. >> Alright and tell us a little bit about your role as a COO. You were an SE, I believe that's a part of what you have in your work. >> Yes So, the way we've defined my role. I have responsibility for sales operations, for professional services, solutions architecture, and marketing. >> Alright, so luckily things aren't changin' that much in the industry at all. Wait do you know, do the companies you're working with they haven't open acquired since you came on board right? So what is this, the pace of change and the breadth and depth of what's happening in the industry, how does that impact your organization? >> Great question. So Obviously the industry is changing all the time. It's a very dynamic industry. And obviously that has an impact on our operational effectiveness. So one of the things I'm interested in is how do we streamline operations? How do we work more effectively with our partners? How do we fully maximize the partner programs and fully leverage all of the eccentrics? >> Yeah, gosh, I have to think. We were talking to Jeremy Burton earlier and said you know you don't want to do five year planning. You can maybe do two year planning. And really it needs to be much more on a granular level. Every company they're dealing with they have different financial years. Their incentive plans change all the time. What's kind of the north star for your team? How do they make sure they kind of have a steady push on things but are flexible and can act with the changes that happen? >> Sure. So let me start by saying the Winslow Team has experienced phenomenal growth over the past three to five years. And we're looking to continuing to extend that growth over the next three to five years. What we do is we put together business plans and we put together plans by partner. And to your point, those plans are forward looking, but they're also broken out by quarter. So we're actually quarterly driven and we drive our demand generation activities around those plans. >> Alright Ed, talk about the skill set and how do you keep up with training for the organization? >> That's a great question. So as a Dell EMC Titanium Partner, it is quite a challenge to keep up with all of the training certification requirements. We actually got a jump on it earlier this year and we've defined our entire training plan for the year. In fact, I would say we're about 80% complete with those plans. They do require a lot of time, but they're important to maintaining titanium level. >> Yeah, So, there's the requirements that you have from your partners, but then, Winslow Technology Group usually is pretty early on a lot of technologies. Scott in his opening remarks this morning, talked about Compellent, Hyper-Converged, Hybrid Cloud, being some of the early edges. How does your organization play a part of that and how do you kind of do the communication with the field and the customers to know not only what to jump on but how to get your whole team embracing and pushing those items? >> Sure. So what we like to say is we are not trying to be all things to all customers. And I would say we are differentiated with our approach. So what we look to do is define game-changing technologies. You may have heard Scott talk about that. And what we look to do is provide deep expertise in those technologies. So that drives our training certification plan and we're looking to fully develop our Pre-sales Solution Architects and Post-Sales Professional Services Consultants to be experts in those technologies. >> Alright and I'm curious Ed, What's your hiring plan like? Where do you find good people? How do you maintain and keep some great people? >> Sure. Most of it, quite frankly, is through word of mouth through our employees. And I would say the majority of our employee base are through referrals. So that's typically how we're finding great people. >> Alright. We've talked earlier about how there's no shortage of change going on there. What's exciting you about what's happening in the industry and anything that concerns you about what's happening? >> Well we've talked about the dynamic nature of the industry, the constant change. I think what's really exciting is the whole move to Hyper-Converged. We've seen a lot of interest in Hyper-Converged Solutions. The move to Cloud obviously. We've seen a lot of interest in point technologies like software-defined data center, software-defined networking, and I think what's exciting for us is working with our breadth of partners to really understand how those technologies and solutions address the business needs of our customers. >> Alright, Ed want to give you the final word. What were you hoping to gain and when you come into this event and as you look at the customers, what are you hoping that they take away from this event? >> Sure, for me personally, this is my first Winslow Users Group Event. I think it's phenomenal. And I think for our customers it's an opportunity to be exposed to the technology, to ask questions of our subject matter experts, and I think come away from the event thinking about how the technology can be implemented in their environment to maximize their business. >> Alright, well, Ed Palmer, welcome to your first event. It's our first time here. Thank you so much for having us. We'll be back with more coverage here from the WTG Dell EMC User Group. You're watching The Cube.

(loud click) >> I'm Stu Miniman and this theCUBE and we're here at The Winslow Technology Group Dell EMC User Group. Happen to have with us Rick Gouin, who is the CTO of WTG. Thanks so much for joining us. >> Thanks for having me. >> Alright, tell us a little bit about, as CTO of really a channel partner for a lot of technology vendors, we talked to Scott earlier about the solutions that you help put together, what's your role inside the organization, how long you've been there, what's your background? >> Sure, so I started at the Winslow Technology Group four years ago, at this event, actually. Prior to joining Winslow, I was at Dell, as a Enterprise Technologist. Came to Dell via Compellent, and prior to that, I was on the customer side, a technology director at a large insurance company down in Hartford. >> Okay, so obviously, Winslow Technology Group started very much with Compellent, has gone through the maturations of Compellent into Dell, Dell now into EMC, so, tell us a little bit about your role, what kind of things do you look at to help pick what technologies and expansion that you go into with the organization. >> So, obviously, Dell has a very broad portfolio and there's just not enough technology expertise to know everything about everything, so we have to spend a good amount of time keeping an eye on the market and sort of focusing in our resources on what we want to gain expertise in and what we want to really bring to our customers. So it's a lot about where we feel like these different market spaces are moving and we deal with a relatively specific segment in that our customers fall into a couple of different profiles and we really have that in mind when we're looking at the various technologies. We're really trying to picture this group of people that's here, and what do we think they would get excited about? >> So we're in an interesting state of the industry today. On the one hand, there's no shortage of challenges for storage. Storage is always one of those things that we need expertise, we need to fix things, yet on the other hand, companies want simplicity. They don't want to think about it, I'm deploying hyper-converged or cloud environments where storage is in there, so how do you look at that especially with your background and WTG's background, as it fits in the entire picture? >> Yeah, so coming from Compellent myself, and coming from a strong Compellent reseller, we're obviously a little bit biased when it comes to storage. With that said, as we continue to talk to different customers and they come to these inflection points where they've got to make a decision about refreshing a traditional storage environment versus taking a look at a hyper-converged environment, we're finding more and more customers are willing to take that chance on a hyper-converged environment and like you mentioned, a lot of it comes down to the simplicity. A lot of it comes down to a specific skill set that they see you have to have for a storage environment that you might be able to not worry about anymore when you go to a hyper-converge environment. >> Storage has always been not only complicated at the individual level, but you look at a company like Dell and they've got a portfolio, and it's because no one solution can fit everywhere. There's price points, there's scalability, there's featured functionality. How do you look at where we are in the market today, how do you help simplify that portfolio beyond just kind of HCI? >> Yep, and you've really pinpointed I think a big part of the value we provide to our end customers, cause you see this huge, broad portfolio, lot of different things that do the same thing, and so we really try to guide that decision-making process in a couple of different ways. We think that, like you mentioned, there's a different fit, all of these different technologies have their place, no one is right for everyone, and there's room for all of them. We don't think hyper-converge is going to completely replace midrange storage, we think that there's room for both, different customers are going to want different things. A lot of the decision making comes down to one, where are they in their life cycle of the gear they have? Switching platforms, say, to hyper-converge requires replacing perhaps some storage, perhaps some servers. Where are they in their depreciation cycle? Are those things least assets? All those different things really come into play, so it's not always a purely technical discussion. There's a lot of different things that factor in. But we feel like, every time it makes sense to look at all the options, and a vendor like us, like partnered with Dell, we can provide a solution in the traditional infrastructure, that you're used to using today. We can give you the pricing for it, and what the implementation would look like, and then we can give you the same thing on a hyper-converge infrastructure. Tell you how the implementation would go, let you compare those costs, talk about the pros and the cons, and then you can make a really informed decision. And we feel like, without taking a look at both, and doing some actual metrics-based analysis of the two options, you're not going to be able to make an informed decision. >> Rick, over the last decade or so, virtualization has really been one of those waves that's driven a lot of the technology discussions we have. It feels like, well, of course Vmware and virtualization are by no means going away. The new wave of cloud in all of its forms, there's containerization, all of these new things kind of bringing on this next generation. What's exciting you and what as a CTO do you look at and say, "Oh, boy. Here we go again! "We're going to have to go fix all these problems "like we did last time?" >> So two things you said really jumped out at me. First, I hear from a lot of my customers a push to get everything into the cloud. At the same time, I'm starting to see the other end of that curve with things coming back in. I think a lot of our customers are finding a sweet spot in hybrid cloud solutions, whether we've got an on-prem component coupled with some cloud storage, or some off-prem components. We think that's the sweet spot, and that really allows us to take advantage of the key...really, the key thing for cloud infrastructures is that elasticity, right? It allows us to put our elastic workloads out there, and then once they settle down into a predictable sort of state, we can bring them back on-prem, where we really want them, anyway. So, we think, we see a lot of our customers settling down into a hybrid sort of scenario. Luckily, whether it's Dell Nutanix, VxRail, they've all got great solutions for on-prem coupled with off-prem stuff. The other thing that's really interesting to me is these alternate hypervisors. I love seeing the adoption of options, I think we've seen a marketplace that has been dominated by an 800 pound gorilla for a long time, and it's a great, super powerful portfolio, basically ubiquitous. I love seeing a couple different options that can bring some actual different business value and making customers think about, maybe I don't just go status quo here, here's an opportunity to maybe do something a little different. >> Rick, really appreciate you sharing with us everything going on in your environment and we'll be back with more coverage here from the WTG Dell EMC User Group event. You're watching theCUBE. (loud click)

>> Hi, I'm Stu Miniman, with theCUBE, and we're here at the Winslow Technology Group Dell EMC User Group, and happy to have on the program multi-time guest of theCUBE, Scott Winslow, who is the president and founder of Winslow Technology Group. Scott, thanks so much for having us here. >> Good to be here, Stu, good afternoon. >> Alright, so, you opened up the event here, I think you've said you got between 150 and 175 users, and, if I remember right, your first user event was actually here, and it was like, what, eight users? So, you know, great location here in Boston, you know, Fenway right behind. You're taking your users to the game. Tell us a little bit about the history of the company, and this event. >> Yeah, when we started the user group 13 years ago, it was here at the Hotel Commonwealth, and it's been a great venue for us. Really it started with eight customers around a conference room table, we had Marty Sanders, the CTO from Compellent, Phil Soran, one of my mentors is the CEO of Compellent and founder, and I think we were talking about, how do we improve the GUI on the Enterprise manager for Compellent, and that was how it started, and kind of last minute, we decided to go to a ball game afterwards, and that was kind of the roots of this event, but you know, it's changed over the 13 or 14 years, but we try to provide really good education for our customers, give them some things to think about in their infrastructure and their environments, we try to be a thought-leader, and it's kind of evolved around that theme for the last 13 or 14 years. Obviously a lot bigger now than it was. We've grown up; the challenge for us is how do we continue to have our customers have a white-glove experience, as we continue to grow, but we're really excited about, where Compellent took us to Dell, and Dell led us to Dell EMC, and you know, here we are. >> Yeah, so, Compellent to Dell, Dell to Dell EMC, and we're still talking to the storage industry about making their user interfaces better, right? >> (laughs) We are, we are. Well, I mean, we are in one sense, but in another sense is you move into hyper-converged, you know, that really is kind of the backdrop for that story, right? Because, as you get into hyper-converged infrastructures, you're talking about, you know, one-click upgrades of server storage networking hypervisor, so I think it really is kind of a good backdrop, and we've seen that evolve over the years. >> Yes, Scott, when I look at your portfolio, it started out very much storage, you now have server storage network hyper-converged, the PC and mobile cloud, you know, how many people do you have in the company now, and how do you manage that kind of change and expanse of your portfolio without getting a mild wide and an inch deep? >> Yeah, we've got 37 people in the company now, so we've added six this year already. I think we try not to go too wide in terms of number of vendors. We've tried to focus on a few key strategic partners, so for us that's, you know, Dell EMC, it's Nutanix, it's VMware, and try to really specialize in those areas. We think customers are looking for a partner that's got deep technical expertise, really good sales acumen. I guess a fair criticism of us would be, "you don't go wide enough, you're not partnered "with Cisco or HP," but we'll accept that. We think it's led to 35% growth over the last three years, and we think it's been a good strategy for us. >> Yeah, no, strong growth absolutely. What are you hearing from your users, you know, how much does this digital transformation, pulling them along, and driving them to kind of that breadth of solutions that you're offering? >> Yeah, I mean we're having conversations with them every day, and in the conversation, often times, is do we continue kind of down the path we've been? We're very comfortable with a 3-2-1 solution, for us, a lot of times that's a Dell server, Dell networking, Dell Compellent, we're very comfortable providing that, but you know, as they look and say, "Hey, we built this wonderful car, but it's probably "going to run out of gas at some point," do we move into more of a hyper-converged solution? Do we look at, you know, a cloud solution? And, you know, how do they continue to evolve their environments? And that's provided a great role for us to consult with them, in that regard. >> Yeah, all of your partners, Dell, Nutanix, VMware, all trying to figure out how they live in kind of this hybrid or multi-cloud world. How are your partners doing, what you as kind of the voice of the customer, do you want to see from them to kind of mature these solutions even further? >> Well, I think we've seen it already, if you think about like at .NEXT, you know, Nutanix announces cloud integration with Google, I think we're looking for solutions where we can provide a really good on-prem solution for some of the data, but then you have to have the ability to go off-prem and have cloud integration, and if I look at Nutanix, Dell EMC, VMware, I think they're providing that. If you look at, like, an NSX solution from VMware, for example, you know, we've seen the virtualization of, with VMware we've seen the virtualization of storage with products like Compellent and others, and now you've got a virutalization layer and abstraction layer in the networking with NSX, and that provides some real benefits in terms of what can be done around operating efficiencies of networking, microsegmentation, etc. So, we see those vendors providing those kinds of solutions. >> Yeah, so, NSX is going to be one of the critical components when we get VMware on AWS, I'm curious whether that, Microsoft Azure Stack, or Jeremy Burton was talking this morning about Virtustream being able to go on-premesis. Those solutions, do they excite you, do they excite your customers? You know, what do you say? >> They do, they do excite our customers. I would say right now, I don't think they excite our CFOs much. We're having a lot of conversations with customers about the things like NSX. I wouldn't say it's been a big revenue driver for us. We're still driving a lot of revenue through some of the traditional, you know, server storage networking hyper-converged solutions, but I would say, as it relates to like an NSX for example, it's a topic that customers want to talk about, security's very much top of mind, and it hasn't translated yet into a lot of revenue, but it's definitely a part of the building blocks that our customers are looking at. >> Yeah, you bring up your CFO, and I'm curious, how does the customers looking to kind of change Capex into Opex, how does that affect you, are service providers in the public cloud, are those an opportunity for you, for partnership? Are they a challenge for the kind of the channel's business model? >> Yeah, it's a good question. I think we've seen a lot of the partners that we work with try to provide an operating, Opex model, and try to be more cloud-like in their solutions, so if you look at the Nutanix's and VxRail's, you know, having a solution from Dell EMC or from Nutanix where you can present it up almost like a cloud solution where they only have to commit to maybe 40% of the overall payment, or they can grow it very quickly like they would a cloud solution. So we're seeing a lot of that type of activity, I would say, you know, and at the same time, we're reaching out to the cloud providers, the Amazons and the Azures, to figure out, can we be partnered with them, and what does that model look like, and it's certainly not going to be a lot of margin working with those types of providers, but you can build a big consulting practice around it. So we're heavily engaged in those kind of discussions. >> Alright, Scott, last thing is, your users, as they walk away from this year's event, what do you want them to think about, their relationship with you, and kind of their big takeaway from the event? >> Yeah, I mean, for us, we try to be the trusted advisor, right, that's our role. You've got a number of OEMs out there. We're putting solutions together, that's why we call our engineering team the solutions architects, because we're piecing it all together for them. I look at the manufacturers kind of like as a big aircraft carrier, and they're good aircraft carriers, but we're a little speedboat, right? We can go back and forth, we're very nimble, we can demo stuff quickly. So I want them to think about us as a solution provider, as a trusted advisor, and to think about some of the new technologies that we presented up today. They're so busy working through day-to-day problems that, in one afternoon, to be able to come out here and here about, like, a cloud solution, like Virtustream, NSX, to hear about what's going on in hyper-converge, what's going on in managed security market, I'm hoping they'll take away some of those ideas and think about how it might apply in their business. >> Alright, well, Scott, really appreciate you bringing theCUBE here, looking forward to talking to a lot of your customers as well as some of the partners and, you know, everyone here at the show. I've been Stu Miniman, this is theCUBE.